Crystal Ball Awards recognizes Stephanie Crocket for Sales & Marketing Excellence

Crystal Ball Awards recognizes Stephanie Crocket for Sales & Marketing Excellence


Central New York Sales & Marketing Executive’s Sales & Marketing Excellence Awards designated Stephanie Crocket as the 46th Annual Crystal Ball Recipient.

Each year at the Sales & Marketing Excellence Awards, the Crystal Ball honors recipients for their contributions to the sales and marketing industry and for their efforts in the community, while local companies honor their best and brightest achievers. A dinner was held May 18 at Marriott Downtown Syracuse.

Stephanie Crockett is President and Chief Executive Officer of Mower, an employee-owned integrated marketing, advertising and public relations agency with professional staff across the U.S. Stephanie is responsible for growth, planning, culture and leading all external and internal activities at Mower. She also leads the agency’s Energy & Sustainability practice.

“Stephanie also gives back to her community in her field of work. She currently serves as a Panel Member of the BBB National Advertising review board, as well as participates in three separate leadership forums of the American Association of Advertising Agencies. She is Immediate Past Chair of the United Way of Central New York Board of Directors and is a Board Member for CenterState CEO. Stephanie is also a platinum member of global Women Presidents Organization, a network of women who own and lead businesses that is focused on providing opportunities to learn, discuss important issues, understand challenges facing women-led business and explore ways to have a collective impact,” said CNYSME President Devin Negrete

Other recognitions at the event include the Advance Media New York Travel & Tourism Team of Steve Hodgens, Bridget Cerrone, Karen Sherwood and Sam Eaton for their work in railway travel marketing.

Steve Hodgens is Director of Agency Client Services. With 40 years of media work, Steve is uniquely experienced in helping clients organize a complete strategic marketing plan that encompasses everything from a solid digital-first strategy to traditional media.

Bridget Cerrone is Senior Account Manager. Bridget has 33 years of experience in all aspects of marketing strategies and has worked with many different industries including higher education, finance and entertainment. Her focus for the last eight years has been in travel and tourism, specializing in regional rail transportation. Bridget serves as an active member in NYSTIA since 2015.

Karen Sherwood is Senior Graphic Design and Marketing Specialist. Karen has more than 30 years of design and marketing experience, producing award-winning digital, video, out-of-home, social media, print content, helping clients reach and convert their target audiences.

Sam Eaton is Senior Campaign Specialist in Digital Operations. Sam has more than 10 years of experience in digital strategy and optimization. Sam is highly invested in his clients, analyzing data and providing real-time recommendations to ensure the best possible outcomes for every campaign he works on.

“Grateful for this esteemed team of marketers and creative talent. They work so well together to deliver exceptional results for our travel clients,” said AMNY’s Vice President of Advertising Michele Sardinia.

CNYSME has been recognizing excellence in the sales and marketing profession at their Annual Crystal Ball / SMEA Banquet since 1977. Founded in 1935, CNYSME is the area’s only organization focused on sales and marketing professionals.

Advance Media New York is a sponsor of the event. For more information, visit!event-register/2023/5/18/crystal-ball


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