Content Marketing Tactics To Skyrocket Your E-Commerce Business In 2023

Content Marketing Tactics To Skyrocket Your E-Commerce Business In 2023

A digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto.

Are you aware that more than 2.14 billion people are shopping online nowadays? As this number continues to grow, even more e-commerce companies worldwide will be competing to capture people’s attention and convert them into devoted customers. Your brand’s success hinges on how effectively you can wow potential customers online. One of the most effective and economical ways to do this is by creating compelling content that helps your website rank high on the search engine results page.

E-commerce content marketing is all about creating valuable, sales-driven content for your digital audience that can help you create brand awareness and boost your product sales. More importantly, it’s about developing content that can engage and convert your target audience. This could include content such as e-mails, blog posts, videos and infographics. The choice usually depends on your offerings and audience preferences.

Here are some of the effective content marketing strategies to boost your e-commerce business in 2023.

Create Content That Evokes Emotions

What makes content go viral? According to research conducted by Jonah Berger and Katherine L. Milkman, professors at the Wharton School of the University of Pennsylvania, content that evokes emotions like awe, amusement, anxiety and anger is shared the most. Gone are the days when content was written primarily to appeal to Google and other search engines. When your ideas are emotionally resonant, they are more likely to be spread the most by your audience.

When you also want to connect with your audience through words, emotion is the secret behind it. It will help you create compelling content to keep your audience engaged.

Here are some ways to create content that evokes emotions:

• Tell a story using powerful words that readers can connect with emotionally, such as words describing fear, joy, etc. You can even incorporate a surprise element into each piece of your content to keep readers interested and make them read more.

• Use memes, images and infographics to accompany your words to make them more meaningful and interesting.

• While promoting a product, try to convey the “fear of missing out” through words. Nobody wants to miss a great deal, and your content is the best way to encourage them to take action immediately.

• Aim to impart a positive feeling to your readers through your content.

See Which Topics And Headlines Get The Most Social Shares

For the best-performing articles, you need powerful and engaging content as well as headlines. To get some ideas, try using tools like BuzzSumo, which allows you to search for keywords and phrases and see the articles with the highest engagement on social media. You can then model your headlines after the most viral ones for your topic. For example, if one of the top articles you see is titled “Best tactics to grow your online sales,” your headline could be “Powerful tactics to grow your online sales in 2023.”

You also can use tools like HubSpot’s random topic generator to get good ideas for articles and blog posts.

Write In-Depth Articles

Google loves in-depth articles—these are articles that give careful consideration to all the aspects and details of a subject. I’ve found that articles that are 2,000 words or longer tend to perform quite well in the search results.

To write in-depth articles, immerse yourself in the topic and invest time studying credible and authentic case studies. Use bulleted or numbered lists, tabular data, examples and case studies to make your article easy to read and understand.

Use Effective Calls To Action

Content marketing is incomplete without the right placement of call-to-action buttons. Use these for sales messages like “Call now,” “Click here” and so on. This is the most important element for content marketing because it pushes sales. Make sure that every article, blog post, video or e-book that you publish has a CTA button.

Here are the key CTA takeaways to consider:

• Use a single call to action per page to make sure it stands out.

• Make your CTA button color the opposite of the background color. If you have a bright blue background, then make your CTA button bright orange-yellow.

• Personalize your CTAs. Personalized CTAs perform 202% better than generic CTAs.

• Include action verbs like “visit,” “discover,” “see,” “hear” and “explore.”

• Use benefit-rich phrases such as “download your free guide today.”

The Bottom Line

When customers purchase online, they don’t touch or hold your products, so it’s crucial to communicate the value and benefits of your products to them in an interesting way. This is where content marketing can make or break you. When you’re creating your content, remember to make your customers’ goals your top priority—this will help your business stand out from the rest.

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