B2B Social Data: How to Build a Successful B2B Marketing Strategy For Social Media | Debbie Moran

B2B Social Data: How to Build a Successful B2B Marketing Strategy For Social MediaPhoto byDebbie Moran / RecurPost

Today’s B2B marketers are faced with a constant barrage of content, and it can be difficult to know how to cut through the noise. But social media marketing is one of the most effective ways to reach B2B prospects today, provided you have a strategic plan before posting. In this guide, we’ll walk through the steps to creating a B2B marketing strategy for social media. You’ll learn how to pick the right platforms for your business, what kinds of content to create on each one, how often to post, and how to measure ROI from your efforts.

How to Build a Successful B2B Marketing Strategy For Social Media?

Think about your audience first.

Before you can start building your strategy, you need to know who your audience is.

• Who are they?
• What do they want and need from a company like yours?
• Do they want to see content about products or services or something more personal and engaging (like behind-the-scenes stuff)?

It’s also important for marketers to understand what their target audience doesn’t want on social media–and there are many things that fall into this category: generic sales pitches, overly aggressive advertising tactics, and promotions that aren’t relevant for the customer base at hand. Forexample, if you visit Research Prospect, you will see that it offers academic writing services in the UK, so their entire marketing strategies are designed according to the UK audience.

Set clear goals for your social media marketing strategy.

Define the problem before starting on a solution. Set clear goals for your social media marketing strategy.

Don’t worry about what other people’s goals are. They might not be as ambitious or realistic as yours, and that’s okay!

You should always be ambitious but stay realistic when defining your social media goals, which means setting deadlines for yourself that you know you can meet–and rewarding yourself when those deadlines are hit (e.g., buying tickets to an event).

Understand your budget, and then plan accordingly.

Once you’ve determined the right platforms for your business, it’s time to set a budget.

First and foremost, figure out how much money you’ll be spending on social media marketing in general–and then break that down by platform. For example, if your company has an annual marketing budget of $100,000 per year and wants to allocate $10K towards social media efforts (5%), then this means that each platform will get $2K per month or so ($2400).

Once the amount has been determined by management or upper management at the company level, decide how much time each person can allocate per week depending on their role within the organization: Someone who handles sales may not have as much time available compared with someone who manages customer service inquiries or helps out with customer success/support issues during off-hours when no one else is around yet still needs access through various channels such as email inboxes etcetera…

Don’t be afraid to use social media advertising platforms.

Social media advertising platforms are a great way to reach new audiences. This can be done by targeting your existing audience or people interested in your product or service.

It’s important to note that each social media platform has different options for reaching specific types of customers. For example, Facebook offers you the ability to target based on demographics (age range) as well as behaviors (liking certain pages). You can also use Google AdWords and Twitter ads for B2B marketing strategies that include keywords related to what you’re selling or offering.

Develop a content calendar and stick to it.

Creating a content calendar is an important part of any marketing strategy. It helps keep your social media posts cohesive and consistent, which makes it easier for people to follow you and engage with your brand.

To create a content calendar, start by looking at what kinds of posts have been successful in the past, then decide how often those posts should be posted in the future. You’ll want to include things like:

• How often should we post? How many times per day/week/month?
• What kind of content should we focus on (video vs. photos vs. text)?
• What type of tone do we want our brand’s voice to take on social media platforms like Facebook or Twitter?

Use automation wisely.

Automation can be a powerful tool for managing your social media presence. It’s especially useful for scheduling posts You can use an app for social media posting and responding to comments, but it should not be used as a substitute for real engagement. You need to know what your audience wants and needs so that you can deliver the content they desire in the way they want it delivered.

Automation is also an essential part of content creation and marketing strategies–the latter because automation helps marketers manage their time better by freeing up hours spent on mundane tasks like replying to customer inquiries or updating feeds with new products or services offered by their company (or competitors).

Create engaging, shareable content.

Here are some tips for creating content that people want to see:

• Make sure it’s interesting. If your audience isn’t engaged by your post, they’re unlikely to share it or read all the way through it — and that means no new leads for your business!
• Make sure it’s shareable. Social media sites like Facebook and Twitter make it easy for users to share content with their friends and followers by clicking on buttons embedded in posts (like “share” or “retweet”). But if the user doesn’t want to share what he or she sees, there will be no action taken on his part, so make sure this element is included wherever possible!
• Make sure relevance matters most when deciding what kind of content works best for each channel (and also remember that different channels have different audiences).

Keep regular check-ins with your team members.

You can’t build a successful marketing strategy without keeping regular check-ins with your team members involved in social media marketing. To ensure everyone is on the same page, you need to know that they are working towards the same goals and doing their part to achieve them. You also need them accountable for their actions; if someone says they’re going to do something, then make sure it gets done!

Which Social Media Platform is Right for Your B2B Company?

Social media can be a powerful tool for communicating with your customers and potential customers. It helps establish you as an expert in your field, builds credibility, and allows you to connect with people who might not otherwise know about you. However, many companies struggle to use social media effectively. They may frequently post without a clear strategy or put up boring or uninteresting content for their audience. Here are some tips on how to select the right social media platform for your company—and make sure it actually works for you:

Facebook

Facebook is the most popular social media platform, with over 2 billion users worldwide. It’s also one of the most important platforms to consider for your B2B marketing strategy.

• It has the most social media platform users (and more than Twitter and LinkedIn combined).
• Facebook has a high engagement rate compared to other networks, meaning that people spend more time on Facebook than anywhere else online.
• You can connect with your audience through groups or pages and build brand awareness through ads or sponsored posts.

LinkedIn

LinkedIn is an excellent platform for B2B companies. It’s the most professional of the social media platforms, so you can use it to connect with other business professionals, find leads, and generate sales and new employees. You can also use LinkedIn as a way to find partners or investors who share your vision.

LinkedIn has several tools that make it easy for businesses to manage their brand presence on this platform:

• A company page where you can post company updates, job openings, and events
• An “Interest” section where you can add topics related to your industry (such as mining) or geographic location (such as Johannesburg)
• The ability for users who aren’t connected yet but share common connections with each other through mutual friends will be prompted by email after joining LinkedIn so they know who else has joined.

Twitter

Twitter is a great platform for B2B marketing because it’s very fast-paced and allows you to get your message out quickly. Twitter also has a smaller audience than other social media platforms, which makes it easier for you to reach your target audience.

Instagram

Instagram is a great place to share photos and videos. You can also use Instagram Stories, which are short clips that disappear after 24 hours. It’s a great way to show behind-the-scenes footage of your business or even brand your products by taking photos of them in use by people who love them.

Snapchat

Snapchat is a great place to connect with your audience. It’s an excellent place to share behind-the-scenes content, exclusive content, and product information that your customers will love.

Snapchat offers a unique opportunity for B2B companies because they can use it as an informal communication channel with their prospects and customers. They can share news, events, and other interesting things at their company without worrying about being too formal or salesy.

Well, any brand or business’s end goal is to generate a greater ROI. And knowing how you can measure it can be the cherry on the cake for you. So, let’s continue on knowing how to measure ROI from your marketing strategies efforts.

How to measure ROI from a B2B marketing strategy for social media?

This section will discuss measuring ROI from a B2B marketing strategy for social media. But first, we’ll go over four different ways you can track and measure your ROI from a social media campaign:

Track social media ad spend.

You can track your ad spend by setting up a separate budget for social media advertising. If you’re using a third-party platform, such as Facebook or Google Ads, they will provide an analytics dashboard that shows where your money is going.

You can also measure the performance of your paid media by looking at traffic sources in Google Analytics and comparing them to other sources of traffic (e.g., organic search). Again, you want to see if there are any significant differences between how well each channel performs over time–and whether those differences hold up when compared against other channels’ performance as well.

Analyze you’re paid vs. organic reach.

The first step to measuring the ROI of your social media marketing strategy is to compare the number of people who saw each type of post.

For example, let’s say that you ran an ad campaign that reached 10,000 people and published one organic post that was seen by 1,000 people (a total of 11,000). This means that 92% ($10 * 100) more people saw your organic content than paid advertising. It also means that if we were talking about dollars spent on either type of post (ads vs organics), you made back $9 per dollar spent on ads and $100 per dollar spent on organics!

Measure return on engagement (ROE).

Return on engagement (ROE) is a measure of the number of times your audience engages with your content. It’s calculated by dividing the number of engagements by the number of followers, and it can be used to determine how well your content is performing.

For example: if a post has 100 likes and 20 comments, then its ROE would be 5%. If another post has 500 shares but only one likes, its ROE would be 2%.

Track social media referral traffic.

Referral traffic is an excellent way to measure ROI because it’s free, and you’ll know exactly how much money was spent on the campaign. For example, if you have an email list of 10,000 people and send out an email with a link to your new blog post that gets 100 views from social media referrals, then you can estimate how much each view will cost by dividing $0 by 100 (since it’s free). This would give us a cost per view of $0/view = $0!

Social media marketing is one of the most effective ways to reach B2B prospects today.

Social media marketing is one of the most effective ways to reach B2B prospects today, but it requires strategic planning from the start.

In order to get results from your social media strategy, you need to understand your goals and how they relate to each other. Once you clearly understand your goals and how they relate, you can create an effective social media strategy.

A successful social media strategy is one that drives your business forward toward achieving its ultimate goal. You also need to be able to measure your results and make adjustments as necessary. Setting clear objectives will help ensure that all future decisions are made with those objectives in mind–and make it easier for you if something goes wrong later on down the line!

Conclusion

Social media is a powerful tool for B2B marketers, but it can also be daunting. Luckily, many resources are available to help you get started with your social media strategy and ensure it’s successful. In addition, you don’t have to do everything yourself. In fact, we recommend hiring a professional who knows how these platforms work so they can take care of the heavy lifting while you focus on what matters most: finding new customers!