6 Global Marketing Advisors Rising Stars in 2023
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During a time when the high-tech industry faces workforce reductions, startup companies recognize that business feasibility is crucial for survival. More and more they are turning to advisors for informed guidance.
Amid high-tech industry layoffs and the imperative for efficiency, marketing and sales departments must demonstrate their ability to generate revenue efficiently, despite workforce reductions and aggressive budget cuts. These changes are driving management teams and boards to shift their focus from survival to prosperity.
Increasing manpower during this period serves as a narrative of inefficiency. This is where the concept of “quiet hiring” was born. It is necessary to use two kinds of service providers if you need more brains but cannot increase the number of people – freelancers as executors and freelancers as strategic advisors.
The Rise of the Marketing Advisors
Marketing advisors are external consultants who work with the company’s marketing leader or one of the founders to inject knowledge and experience into the organization and accelerate its success.
By doing so, the organization maintains its brain IP as internal knowledge, which allows it to establish a growth strategy, grow effectively, and ensure the business’ sustainability.
Usually, the advisor meets with a specific point of contact from the company for a few hours each week, but is available 24/7.
It is the marketing advisor’s responsibility to assist, accelerate, and clarify the marketing efforts outlined by creating and developing marketing strategies, growth strategies, GTM, organizational structures, OKRs, R&Rs, marketing P&Ls, establishing/managing/expanding organizational structures, and creating rituals and communication between teams and departments.
However, it’s crucial to note that the advisor’s effectiveness lies in their ability to empower the organization beyond their direct involvement. By instilling effective work methodologies and cross-departmental decision-making processes, they contribute to sustainable growth, even in their absence.
In some cases, the marketing advisor may also serve on the board. Nonetheless, their primary mission is to cultivate and fortify the marketing leader’s persona within the organization, creating a commanding figure capable of steering marketing initiatives effectively.
Which companies can benefit from marketing advisors?
The answer – all types of companies and startups.
Early-stage startups that have already generated website traffic and converted paying customers or have the founders’ understanding, need, or ability to integrate marketing insights into their products. Following that, they must develop and execute a Go-to-Market strategy, but first realize that they must learn marketing hands-on.
In such cases, a marketing advisor can help them frame, define, and refine their marketing plan as well as guide them through all the stages of planning, research, launch, feedback, and optimization. Through the knowledge and experience gained in the company, its leaders will be able to create a stable marketing and sales department.
In advance-stage startups, where marketing must increase its business contribution and build and empower the marketing leader, a marketing advisor can accelerate their efforts. These startups need to improve their marketing efficiency and implement profitable growth strategies, hence a marketing advisor may come in handy.
Mature startups and companies looking to expand their product portfolio or penetrate a new market or country without the necessary knowledge and experience. Think of a B2B company that wants to expand into the B2C market and vice versa. Or a company that wishes to do global localization, but doesn’t have the knowledge to do so. The marketing consultant can perform surgical work to accelerate the company’s strategy and tactic development processes by working closely with the designated marketing leadership teams.
Here are 6 globally known marketing advisors rising stars
- Elena Verna, Global Growth Advisor
Elena is a growth solopreneur who has served in growth leadership roles for major tech companies. She has advised many businesses, including MongoDB, Veed, Krisp, Clockwise, Similarweb, to name a few. Furthermore, she is a Program Partner at Reforge, creating courses for PLG, Growth Leadership, Experimentation, and Monetization.
Elena began her career in analytics, using her data superpowers to take on growth leadership roles across product and marketing. Throughout her career, she has specialized in B2B and product-led growth strategies, enabling businesses to establish reliable and lasting growth models. Recently, she transitioned to a solopreneur role, offering advisory services, interim leadership, course development, speaking engagements, growth workshops, and newsletter expansion.
2. Yam Regev, Global CMO, Marketing Advisor
Yam has had an impressive career journey, becoming the owner of a worldwide web marketing agency and generating tens of millions of dollars in revenue. He has also led marketing teams in various stages of startups, from early to hyper-growth, overseeing hundreds of marketers and budgets in the tens of millions of dollars.
As well as co-founding a startup that was acquired by a public company, he has advised startups of all sizes, stages, and verticals on developing profitable growth strategies, comprehensive GTMs, and building scalable marketing organizations that contribute significantly to the company.
Additionally, Yam works closely with top-tier venture capital firms and accelerators to expedite their portfolio companies’ success.
3. Eric Siu, Founder @ Growth Marketing Agency – Single Grain
Eric Siu, the founder of Single Grain, a digital marketing agency, is a prominent figure in the industry. He hosts two highly popular podcasts, Marketing School and Leveling Up, with a combined monthly download count exceeding 2.1 million. Throughout his career, Eric has played a pivotal role in helping renowned companies in the tech industry.
Furthermore, Eric leads an exclusive marketing mastermind group, bringing together 100 top professionals in media, marketing, and business for biannual gatherings in Miami and Beverly Hills. In addition to his podcasting and consulting work, he is also the author of “Leveling Up: How to Master the Game of Life.”
Eric also speaking around the world on various topics such as marketing, SaaS, and SEO. Additionally, he also is an investor in promising companies in the wellness industry, and is also an esteemed member of YPO and TED.
His advisory roles extend to tier-1 companies in real estate, tech, and food.
4. Kathleen Booth, Startup advisor, marketing leader, and podcast host
Kathleen Booth is SVP of Marketing and Member Experience at Pavilion, where she leads the company’s marketing, sales and customer success teams. Named by TopRank as one of the 50 Top B2B Marketing Influencers, she is an avid LinkedIn creator on topics relating to marketing and entrepreneurship (read more of her insights on LinkedIn at #KathleenHQ).
Kathleen began her career in marketing as the co-founder and CEO of Quintain Marketing, a nationally-known digital marketing agency and HubSpot Platinum Partner. After 11 years as CEO of Quintain, she sold the business and went in-house as Head of Marketing (SVP, CMO) for several high-growth B2B tech companies looking to transition from start-up to scale-up.
Outside of work, Kathleen is a Board-level advisor to several tech startups, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.
She currently serves as Fractional CMO to Proto.ai, and an Advisor to Smallworld.ai and HealthSherpa.
5. Amit Lavi, B2B Marketing Advisor
Amit Lavi has carved quite a niche for himself in the B2B marketing scene. He’s not just someone who’s worked with big names like Facebook and Google, but also co-founded a standout B2B marketing agency in Israel that works with a wide range of startups across a variety of tech domains, crafting strategies that truly connect with their audiences.
He holds a degree in International Relations from the London School of Economics, providing him with a unique global perspective that complements his experience in marketing. What makes him truly stand out, though, is his deep tech insight. It’s this blend of tech-savviness and marketing expertise that’s allowed him to help B2B tech companies, both locally in Israel and internationally, navigate the digital landscape so effectively.
6. Cara Hogan, Marketing Leader and Startup Advisor
Cara Hogan is a marketing expert and startup consultant with a primary focus on the synergy between hardware and SaaS technology within the B2B sector. Her experience spans various industries, including weather satellites, computer vision, air quality, and analytics. Cara holds a journalism degree from Boston University and has spent five years working in newspapers and magazines, including the Boston Globe.
Since then, she transitioned to roles in rapidly growing startups and currently serves as the VP of Marketing at ShipIn Systems, contributing to the transformation of the global shipping sector through AI advancements. In addition, Cara also advises startups on how to build a brand identity alongside a strong demand generation strategy to engage audiences and drive sales. Outside of her professional endeavors, she is a surfer, a rock climber, and a mom.
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