4 tips to effectively grow your business with the Law of the Harvest

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Steve Ahlenius, President and CEO, Beaumont Chamber of Commerce

March 20, 2023

The Law of the Harvest is the principle that states that you grow and reap where you focus your attention and efforts. We discuss with new Chamber members how the Law of the Harvest is a key to their membership. Small business owners are managers, HR specialists, customer service reps, finance gurus, chief strategists, marketers and janitors. The challenge for small businesses, with so many things on their plate, is how to grow their business. If a small business does not invest the time and effort to grow their economic pie and business model, they wake up one day, and there will be no business.

The Greater Beaumont Chamber of Commerce helps solve one of the most fundamental questions for small business, “How do I effectively grow my business?” The answer is in being part of the Greater Beaumont Chamber of Commerce and strategically using and taking advantage of several key things the Chamber has to offer. Here is the rub, it doesn’t happen unless you understand the Law of the Harvest. Here are the four key principles of the Law of the Harvest:

We reap what we plant. If a business wants to provide good customer service but does not focus on customer service, they will not provide excellent customer service. If a business wants sales to grow, but does nothing to connect with new customers or market the business, there will be no growth. The Greater Beaumont Chamber of Commerce offers a wide variety of ways to connect a business with opportunities to grow. Planting with the Chamber brings growth.
We reap more than we sow. What do your customers say about you? How do you want to be perceived in the community? Is it essential for your business to be seen as engaged and giving back to the community? Or do you just sit on the sidelines and watch others lead and have an impact? The Greater Beaumont Chamber of Commerce offers the opportunity to engage in important issues and to give back to our community. A corporate culture of being engaged is important in growing and succeeding.
It takes time to reap what you sow. We have become a culture of instant gratification. Everybody wants results immediately, but it doesn’t happen that way. Investment of time and effort over months and years, not days, brings results. Involvement in the Greater Beaumont Chamber of Commerce gives you an opportunity to build long-term growing relationships that will benefit your business, over time. The businesses benefiting most from their Chamber membership are the ones who are doing it year-after-year. There are no shortcuts to long-term impact and growth.
The quality of the harvest depends on the quality of the soil. Where are you investing your time and focus? Time, for a small business, is a precious commodity. A business may do and say all the right things, but it may be spending its time in the wrong market or customer. The Greater Beaumont Chamber of Commerce provides abundant opportunities to focus and spend time with key customers and groups through a variety of events, programs, and marketing.

No seed time, no harvest time. Your investment in the Greater Beaumont Chamber of Commerce produces a harvest. You want to grow your business. You want to impact and give back to the community that has been a critical part of your success. Success takes time and investment. An investment in the Greater Beaumont Chamber of Commerce is about the Law of the Harvest.