[ad_1] Share Tweet Share Share Email In today’s digital age, the marketing landscape is constantly evolving, driven by advancements in technology and changing consumer behaviors. Among the key drivers of this evolution are Software as a Service (SaaS) solutions, which have revolutionized the way businesses approach their marketing…
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[ad_1] Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media,…
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[ad_1] The Covid-19 pandemic has undoubtedly had a profound impact on the way businesses approach marketing channels. With changing consumer behaviors and evolving market dynamics, marketers have been forced to adapt and rethink their channel strategies. In this article, we will explore the key trends and strategies that have emerged in the post-pandemic marketing landscape.…
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