Tag Archives: Dead

Why The Marketing Funnel Is Dead (And How To Evolve)

Why The Marketing Funnel Is Dead (And How To Evolve)

[ad_1] Anton Lipkanou is President / Partner at Delve Partners. getty For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality that today’s consumers follow a buying journey that doesn’t follow a funnel. The days of casting wide nets with channel-first tactics are over.…

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