Tag Archives: catch

Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up

Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up

[ad_1] Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media,…

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