Tag Archives: AI and Marketing

To Lean Into Or Lean Away?

To Lean Into Or Lean Away?

[ad_1] By Marcia Savage, SAP Studies show that socially conscious consumers are willing to pay more for goods from brands that are committed to environmental sustainability. Would they do the same for products that are AI-free? Gartner predicts that by 2027, 20% of brands will lean into differentiating themselves predicated on the absence of artificial…

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