Google launches Search Generative Experience with AI

google, ai, chatgpt, gpt4, bing, microsoft, alphabet, search engine, SEO


Google’s parent company, Alphabet, is launching the Search Generative Experience with AI to be attached to its search engine. Much like how Microsoft added GPT-4 to its Bing search engine, Alphabet is adding its own AI system to Google’s search engine.

The Search Generative Experience, as it is to be known, is designed to craft responses to open-ended queries, according to Google. However, the company has stressed that the technology is still in its experimental phase.

Sundar Pichai, the boss of Alphabet said: “We are reimagining all of our core products, including search.”

Practically, this means that there will be an additional response at the top of any search result, alongside shopping prompts, quotes, answers, etc. that Google already offers. This additional option will showcase the result of running your search terms through an AI.

Google said: “With this powerful new technology, we can unlock entirely new types of questions you never thought Search could answer, and transform the way information is organized, to help you sort through and make sense of what’s out there.”

“Let’s take a question like ‘What’s better for a family with kids under 3 and a dog: Bryce Canyon or Arches?’ Normally, you might break this one question down into smaller ones, sort through the vast information available, and start to piece things together yourself. With generative AI, Search can do some of that heavy lifting for you.”



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