Email Marketing For Beginners | 5 Tips & Examples For Success
Email Marketing For Beginners | 5 Tips & Examples For Success
Now, I don’t know about y’all, but when I hear the phrase “email marketing,” I immediately think of spam hitting my inbox. But what if I told you that you could do it right and have your emails be as well-received as a lovely note from your friend Judy? What’s up, it’s Jamal from Hubspot, and in this video, I’m going to show you the basics for how to succeed in email marketing. Even if you’ve tried in the past, there are lots of new tools to help you up your email game, and we have all the latest tips and tricks. If you’re ready to jump into the deep end, click the link to our eBook in the description. Just be sure to like this video and subscribe before you go anywhere else.
So, first things first, what’s the definition of email marketing? Well, Hubspot defines email marketing as the process of targeting your audience and customers through email to boost conversions and revenue by providing readers with valuable information to help achieve their goals. My favorite part of that definition is at the end, providing readers with valuable information to help achieve their goals. That’s what makes effective email marketing different from spam. You don’t want to bombard your recipients with info they don’t need. Good email marketing delivers value with every click of the send button.
So, how do you know it’s valuable? Well, it starts by knowing your subscribers, which leads to tip number one: build a segmented list. You know that not all customers are the same, so why would you treat them alike via email? By segmenting your subscribers into more targeted, specific groups, you can deliver messaging that speaks more directly to their concerns or where they are in your sales funnel. Now, I’m sure you’re wondering how important segmentation is, Jamal? Well, one study found that marketers who use segmented campaigns note as much as a 760% increase in revenue. If my revenue were to increase by 760%, you know how much money I’d have? Zero because zero times anything is still zero. I gotta work on that.
So, how do you build a segmented list? A lot has to do with how you gather emails. Hubspot built its email list largely by offering free content like templates, tools, and eBooks. This lets us know what a subscriber is interested in based on the resources they’ve downloaded. If someone downloads our Instagram for Business eBook, we might decide to send them an email offering free Instagram templates because it’s relevant to what they’re trying to solve. We wouldn’t send them an email about our interview kit for job seekers. You can segment your email list by virtually any field in your CRM, and with the right tools, you can create automated email sequences that respond to almost any scenario, which brings us to tip number two: use personalization.
Personalization takes segmentation to the next level, creating emails that are tailored exclusively for the individual recipient. Studies have shown that even something as simple as automatically inserting the subscriber’s name in the salutation of the email can increase open rates by 18%. Well, a personalized product recommendation in the subject line can increase open rate by 41%. Shopify claims that an abandoned cart email, another common type of email personalization, can recover up to 14% of lost sales. But my favorite personalized emails come from Spotify, which uses its vast data about subscriber listening habits to alert fans when their favorite artists have new music or upcoming concerts. How else am I going to know when Mark Review has tickets on tour? Don’t know who that is? Look up Mark Review. Your new morning alarm, you will thank me in the morning with your new alarm. It’s really good.
Our third tip for email marketing success is to focus on subject lines. I already mentioned how using personalization in a subject line can increase the open rate, and that’s just one technique. Others include using curiosity, urgency, even vanity. There are literally trillions more subject lines I can share with you, so if you want to see that, be sure to check out our free eBook, 100 Email Subject Lines. We actually clicked the link in the video description below.
Tip number four to succeed at email marketing is to use a simple layout and copy. There are thousands and thousands, maybe even millions and millions, billions and billions of email templates out there, along with drag-and-drop tools to build your own, but it can be really tempting to try to cram too much stuff into an email. The best emails have one clear message that it’s offering to the subscriber. The shorter and sweeter, the more effective and the more sweet. I have a sweet tooth. Check out this email from Dropbox with the subject line “Baby Come Back”. It’s cute, it’s witty, it’s direct, it’s unlike somebody you know. It’s like the Dora the Explorer segment where it’s like they’re going to respond now, aren’t they? You probably didn’t say anything, and I’m disappointed.
And the final tip I have for you today is to clean your list. That means removing emails that haven’t been opened in a certain amount of time, usually between 90 days and six months depending on your industry. Most marketers will send a re-engagement email to subscribers before they get removed, and those emails can actually work up to 25% of the time at getting subscribers to open your emails again. The rest of them, some you know, they’re not coming back. You know what I’m saying, some people are coming back. Sometimes folks simply lose interest in what you’re offering or no longer have the same need as when they signed up. Sometimes subscribers will get annoyed with your brand for filling their inbox, even if they subscribed. Good Luck …… !!!!
Watch my video here:
