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https://cbomo.com Your Affiliate Online Money Opportunities Tue, 25 Jun 2024 15:57:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 From Words to Action: Zib Digital in New Zealand Shares Strategies for Writing Copy that Converts https://cbomo.com/from-words-to-action-zib-digital-in-new-zealand-shares-strategies-for-writing-copy-that-converts/ https://cbomo.com/from-words-to-action-zib-digital-in-new-zealand-shares-strategies-for-writing-copy-that-converts/#respond Tue, 25 Jun 2024 15:57:38 +0000 https://cbomo.com/from-words-to-action-zib-digital-in-new-zealand-shares-strategies-for-writing-copy-that-converts/ [ad_1]

In a saturated digital marketing environment, effective copywriting is crucial for businesses to stand out, engage their audience but most importantly drive conversions. Zib Digital, a leading digital marketing agency, reveals their insight into crafting compelling copy that resonates with audiences and prompts action.

Auckland, New Zealand – June 25, 2024 —

“Knowing your audience inside and out is crucial to writing copy that converts,” says Clare Tuckett, Lead Copywriter at Zib Digital. “As a team, we have to understand their pain points, key business objectives and unique selling points to craft captivating copy that speaks directly to a client’s desired target audience.” According to a recent report by HubSpot, 82% of consumers feel more positive about a brand after reading customised content that resonates with their interests. “Therefore, it’s our job as copywriters to confidently understand the reader and create content that appeals to them”.

Alongside the content itself, a well-defined tone of voice (TOV) is essential for establishing trust, credibility and an emotional connection with customers in today’s competitive market. A brand’s TOV essentially acts as a personality that shines through in how a brand communicates. It’s a key aspect of a brand’s identity and plays a significant role in differentiating a brand from its competitors.

Research by Nielsen Norman Group shows that using persuasive language can increase conversion rates by up to 25%. Using persuasive language is vital to convincing audiences to take action. It’s not just about using buzzwords or clichés, it’s about creating relatable yet authoritative copy that not only evokes emotions but creates urgency. This also positions the client as an industry leader in their field.

As a digital marketing agency, the Zib team of copy specialists has worked with numerous businesses of all niches, to craft copy that drives conversions. Here are some key insights when creating compelling copy for a business:

Keep it concise, attention spans are short, so keep copy brief and to the point
Establish a consistent tone of voice across all marketing channels
Create a unique and recognisable brand personality
Build trust and credibility with the desired target audience
Drive engagement and loyalty through emotional connections
Consider SEO: Copy now focuses on authoritative content, readability and writing techniques that not only appeal to the ever-changing algorithms but also enhance user experience. However it is still important to consider strategically using key search terms to improve search engine rankings

Writing copy that converts is an art that requires understanding the audience, using persuasive language and establishing authoritative TOV techniques. By following these strategies and staying up-to-date with industry insights, brands can craft copy that resonates with their audience and drives real results.

About the company: Zib Digital is a leading digital marketing agency based in Auckland, New Zealand. Our team of experts specialises in developing and implementing effective digital marketing strategies for businesses of all sizes. With a focus on driving real results, we offer a range of services including social media advertising, PPC, SEO, content marketing and more. Contact Zib Digital to find out more.

Contact Info:
Name: Zib Digital
Email: Send Email
Organization: Zib Digital
Website: https://zibdigital.co.nz/

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]]> https://cbomo.com/from-words-to-action-zib-digital-in-new-zealand-shares-strategies-for-writing-copy-that-converts/feed/ 0 How I Went From Fast Food to Six Figures By Writing Letters https://cbomo.com/how-i-went-from-fast-food-to-six-figures-by-writing-letters/ https://cbomo.com/how-i-went-from-fast-food-to-six-figures-by-writing-letters/#respond Mon, 03 Jul 2023 23:36:44 +0000 https://cbomo.com/how-i-went-from-fast-food-to-six-figures-by-writing-letters/ [ad_1]

This story originally appeared on Business Insider.

Before I knew it, I had destroyed my life. I was a rail-thin 19-year-old, and I was so poor, I spent every morning walking through fast food drive-thrus so I could collect enough change to buy a candy bar and a soda to hold me over for the day.

I got a job at In-N-Out Burger, and after a year of working there, I asked my boss for a raise. He told me instead that I should join the morning crew. Little did I know that meant I would be scrubbing toilets at 5 a.m. and waiting for the Arizona sun to come up so I could clean the parking lot.

The author when he was working at In-N-Out Burger. Courtesy of Michael Clendenen

I found myself scrubbing concrete by day and doing punk-rock shows by night. Meanwhile, my friends were graduating college, getting married, and having kids.

By 22, my life was even worse. I was living out of a single motel room with five other people and a chihuahua to save money. I didn’t even have an internet connection — let alone a smartphone, a computer, or a car.

But I turned it all around, and I’m now a six-figure copywriter and direct-response marketer who’s worked with Fortune 100 companies, USA BMX, political campaigns, and more, strategizing marketing and copy. Here’s how I did it by teaching myself and sending out letters.

In 2017, a friend asked me to write an ad selling his Mustang in exchange for 10% of the sale

I’d never written an ad before, so I borrowed my friend’s phone and Googled “how to write a good advertisement.” I discovered a newsletter called “The Gary Halbert Letter.” I read one of the newsletters, in which he said he could charge a client $15,000 for a letter he wrote in his underwear at his kitchen table.

That was when I knew this is what I wanted to do for the rest of my life.

I read every newsletter Halbert had. When I was done with those, I’d sit on the floor at Barnes & Noble and read all the marketing books in the store because I couldn’t afford to buy them.

Next, I had to figure out how to find clients.

Sending letters changed everything

The No. 1 strategy I learned from Halbert was to send letters in the mail to businesses to land clients. But it wasn’t that easy in the beginning because I didn’t have many resources.

I started writing copy at the library. One friend would drop me off in the morning, and another would help me get home. I was writing my letters by hand, and when I ran out of paper, the kind librarian would give me printer paper to write on.

I used the Reference USA database — now known as Data Axle — that the library had to find the addresses of businesses I wanted to work with. I landed my first client through a letter. I decided I would work on commission only, and only with businesses that I had a personal vested interest in.

My letters were so effective, I didn’t feel the need to jump on the social-media train

In a world of content creators but without consistent internet access at my disposal, letters were my only option, which worked in my favor and made me stand out.

One of the first groups of people I started working with was chiropractors because I felt strongly about the work they did. When I was younger, I’d been in several car accidents, and I had scoliosis. My treatment from a chiropractor helped me heal, and that’s how I opened my letter.

I didn’t talk about all of the things that I could do for them — I told chiropractors in my area why I was passionate about their work and why I was emotionally invested in them, and I gave them the opportunity to explore working together. It was honest and built instant rapport.

These are the same principles that I use in my clients’ copy now. I still work with chiropractors, but I’ve expanded to working with relationship coaches, data scientists, and anxiety coaches. I also coach other copywriters on both their copywriting skills and obtaining clients using letters.

I now make between $8,000 and $17,000 per month in profit

I work around 35 hours a week, and my income has increased as I’ve brought on more clients. My work brings in between $40,000 and $100,000 per month on average for my clients.

I now have my own place filled with furniture that I bought. I have a successful business without spending all of my time on social media, and I just turned 27.

Even to this day, when I want to bring on new clients, I send out a new batch of letters. Snail mail saved my life and completely changed my future.

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]]> https://cbomo.com/how-i-went-from-fast-food-to-six-figures-by-writing-letters/feed/ 0 ChatGPT prompts: How to optimize for sales, marketing, writing and more https://cbomo.com/chatgpt-prompts-how-to-optimize-for-sales-marketing-writing-and-more/ https://cbomo.com/chatgpt-prompts-how-to-optimize-for-sales-marketing-writing-and-more/#respond Thu, 29 Jun 2023 03:33:49 +0000 https://cbomo.com/chatgpt-prompts-how-to-optimize-for-sales-marketing-writing-and-more/ [ad_1]

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm.

Capable of writing emails, essays and more given a few short prompts, ChatGPT has become one of the fastest-growing apps in history. Beyond that, it’s begun to find a place in the enterprise, particularly with the launch of plugins that connect the chatbot to third-party apps, websites and services. Most recently, ChatGPT Plus subscribers now have access to a new feature called Browsing, which allows ChatGPT to search Bing for answers to prompts and questions.

But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the prompts.

A number of resources and guides for ChatGPT prompt writing have sprung up since the tool’s launch. But not all of them are especially easy to follow — or intuitive. To help folks both new to ChatGPT and looking to learn new tricks, we’ve compiled a list of the best ChatGPT prompts for different types of workflows — specifically writing, marketing, sales, students and tech enthusiasts.

The best ChatGPT prompts for sales

No one likes to write sales emails. No one. And while there’s plenty in the way of tools to tackle the task, many rely on templates with inflexible, repetitive language. Not so with ChatGPT.

When writing sales prompts for ChatGPT, though, the wording really matters. For example, consider the prompt:

Write a concise and informal cold email to a sales lead.

Compare it to:

Write a cold email to a sales lead.

You’ll notice that the results for the first, far more descriptive prompt are better — objectively better — than the results for the second. While not perfect, they’re a much better starting point for something, well, sendable.

You can take the ChatGPT prompt fine-tuning further. Let’s say you want copy for LinkedIn prospecting emails — LinkedIn being a great place to look for sales leads (as many marketers know). Try a prompt like:

John’s Linkedin summary: [insert text here] Write a cold email to Katie, who I just found on LinkedIn.

Katie Paterson over at the Zapier blog gave it a shot. The result was impressively personalized — and a lot better than most of the sales spam I’ve gotten over the years, truth be told.

ChatGPT needn’t be confined to the email realm. Vidyard writes about how the tool can be used to automate cold call scripts or sales pitch processes. Try something like:

Write a sales pitch for a marketing consultant offering solutions to small businesses struggling with low online visibility and poor search engine rankings.

Again, you’ll most likely have to tweak the results. But undeniably, it’s a time saver.

The best ChatGPT prompts for marketing

ChatGPT is an excellent marketing tool — or can be, if you use the right set of prompts. As with writing, it requires knowing in which specific ways to prompt the model so that it understands your intention.

As any online marketer knows, keywords are an important part of the puzzle. Fortunately, ChatGPT’s a competent keyword generator. Use the prompt:

Generate a list of keywords for [insert text here], including long-tail and high-performing keywords.

That’ll provide a decent starting prompt for whatever copy you’re trying to write.

Speaking of brainstorming copy, it’s no secret that ChatGPT can come in handy here, too — whether it’s for an ad or social media post. For example, take a look at this prompt from Tory Wenger over at Madgicx, which really illustrates the degree of specificity ChatGPT will accept:

Craft a compelling ad copy for our Facebook ad campaign, targeting users who have previously visited our website and creating a sense of urgency, as well as adding our offer for exclusive promotion to entice them to take action. The offer is [insert text here].

It’s as easy as that.

ChatGPT can also give marketing and brand advice, believe it or not, answering tough questions with surprising depth and nuance. WordStream’s Gordon Donnelly asked ChatGPT how to respond to negative comments and publicity:

As a social media marketing manager, how do I respond to people that are writing negative things about my products on Twitter?

ChatGPT’s response? A diplomatically worded email asking for feedback on a product, using wording like “Your feedback is essential to us” and “we want to make sure we’re exceeding your expectations.” Talk about measured!

The best ChatGPT prompts for writing

When it comes to writing, ChatGPT can be a useful companion indeed — serving as a brainstorming tool or streamlining the more monotonous bits of the writing process. But the chatbot isn’t always the most steerable or predictable unless you use very specific prompt wording.

For example, “priming” ChatGPT can set the tone and context. Try a prompt like:

“I’m a tech blogger and I need your help writing a blog post. The topic is CES. This post should be helpful for people who are interested in new and upcoming smartphones. Do not start writing yet. Do you understand?”

That’ll “ground” the tool, providing ChatGPT context for future questions.

Another nifty tip is using bullet points to guide ChatGPT as it writes. Try using a prompt like:

Write an introduction based on the bullet points below:

This is an article about a new tech product — a wireless air fryer.

The product costs $20.

The product will be available for sale on June 16.

Given a moment, ChatGPT will generate something coherent that incorporates details from each of the bullets.

ChatGPT can also be “taught” to mimic style, voice and tone — a useful feature in instances where you’re trying to have it complete parts of an article or essay. Trying entering this prompt:

Analyze the text below for style, voice and tone. Create a prompt to write a new paragraph in the same style, voice and tone. [insert text here]

It might not always get it right. But when instructed to write this way, ChatGPT is much more likely to produce something usable — and insightful.

The best ChatGPT prompts for students

Not every academic institution is on board with the idea of using ChatGPT as a writing tool — or even writing aid. But others are — and have gone to great lengths to incorporate ChatGPT into their curriculums. This writer supports the latter camp, but would advise students against using ChatGPT where prohibited by an instructor. You’ve been warned.

The sky’s the limit, really, when it comes to education-focused ChatGPT prompts. It really depends on the task at hand and the nature of the work. You could try, for instance, a prompt like this:

Help me write a research paper on the causes of the American Revolution.

Or a prompt like:

Can you help me explain the significance of the Magna Carta?

And ChatGPT will do its best to respond in a way that makes sense — if not perfect sense.

A word of warning when asking ChatGPT for facts and figures: It doesn’t always get it right. Sometimes, thanks to a phenomenon known as hallucination, the chatbot invents things — very confidently — out of whole cloth. That’s why it’s wise to fact-check answers from ChatGPT before pasting them into a piece.

Once again, ChatGPT can be asked to do more than simply write an essay or answer basic topical questions. Consider this prompt:

Help me create a study plan for my upcoming exams in history and political science.

You’ll need to be more specific than “history and political science,” lest the advice be overly broad. But ChatGPT — while it won’t do the studying for you — should provide a reasonable starting point.

The best ChatGPT prompts for tech enthusiasts

We’ve established that ChatGPT is a fine writer. But did you know that it’s a coder, too, and a mathematician?

Say you want to create a basic web form to collect contact information. ChatGPT will happily do that for you with a prompt like:

Act as a JavaScript Developer, Write a program that checks the information on a form. Name and email are required, but address and age are not.

The resulting code may contain some mistakes. ChatGPT certainly isn’t perfect. But it should be a reasonable starting point.

In a more sophisticated use case, ChatGPT can write database queries for applications — a task that normally takes a fair amount of time (and, sometimes, trial and error). Try this prompt for MySQL, one of the more popular relational database systems:

Write a MySQL Query

Tables: users and orders

Requirement: It should give user details who placed highest order today

Again, the results won’t be usable out of the box necessarily. But they’ll help you to get where you need to be.

Same goes for math questions. One of my favorite recent prompts from PromptHero, an AI prompt database, is this:

I want you to act as a math teacher. I will provide some mathematical equations or concepts, and it will be your job to explain them in easy-to-understand terms. This could include providing step-by-step instructions for solving a problem, demonstrating various techniques with visuals or suggesting online resources for further study. My first request is “I need help understanding how probability works.”

ChatGPT, you’ll find, can be a surprisingly thoughtful tutor.

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]]> https://cbomo.com/chatgpt-prompts-how-to-optimize-for-sales-marketing-writing-and-more/feed/ 0 Ad writing insights—20 expert tips for crafting compelling marketing copy https://cbomo.com/ad-writing-insights-20-expert-tips-for-crafting-compelling-marketing-copy/ https://cbomo.com/ad-writing-insights-20-expert-tips-for-crafting-compelling-marketing-copy/#respond Thu, 18 May 2023 16:52:31 +0000 https://cbomo.com/ad-writing-insights-20-expert-tips-for-crafting-compelling-marketing-copy/ [ad_1]

12. Don’t sling filmmaking jargon in scripts

Our job is to create a colorful mental image, not direct it on the page. Also—if your client doesn’t know what whip pan or b-roll or crash zoom mean, they’ll be confused. And if they’re confused, they’ve stopped listening.

13. Write out your montages/vignettes

In commercials, every second must be accounted for. Write out the action so we know specifically who, what, and where things will happen, even if it changes later (it will).

14. Push past the familiar (aka how to avoid being outwritten by a chatbot)

If you’ve read it, don’t write it. This is tough to pull off, but worth striving for. If the thing you’re writing feels familiar, find a way to add something (anything) unexpected to make it feel fresh.

15. Sometimes a good headline can be the whole idea

The best headlines are a concise expression of an insight. So are the best ideas. You’re Not You When You’re Hungry could’ve easily been a print headline. Instead, it became one of the most successful global campaigns of the last two decades.

16. Write things that aren’t advertising

Write stuff all the time. It can be anything: scripts, prose, blog posts, children’s stories, tweets, scenes, random dialogue, things you find dumb and funny walking down the street. It will make you better at your job, I promise.

17. Read more

Don’t punch me. Hate reading books? Read song lyrics. The good ones are amazing examples of word economy and visual writing.

18. What’s the point?

At Mischief we have a two-step creative process. 1. What are we trying to say? 2. What’s the most interesting way to say it? You can’t move on to 2 until you’ve figured out 1.

19. Learn to present your work

Read things out loud all the time. Slow down. Don’t robotically read the words on the page. Play with inflection to give the words personality and timing. And pause before the payoff or tagline to give it weight.

20. Dumb setup, straight delivery

Unless you’re 90s Jim Carrey, comedy works best when you set up an absurd situation and have the characters play it straight. It heightens the absurdity of the situation, and it’s that contrast that makes it funnier. Don’t believe me? Google the words Skittles Pinata commercial, in that order.

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