As digital platforms continue to dominate consumer attention, businesses must adapt their marketing strategies to resonate effectively with their target audience. Zib Digital NZ emphasises the importance of leveraging data-driven insights to craft highly targeted and personalised advertising campaigns.
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In the disruptive digital marketing world of 2024, businesses in New Zealand are constantly seeking ways to optimise their advertising returns amidst the dynamic shifts in consumer behaviour and technological advancements. Zib Digital NZ, a leading digital marketing agency in Auckland, unveils essential strategies to unlock success and maximise ad returns in this burgeoning market.
“Understanding your audience is key to driving successful digital marketing campaigns,” explains a spokesperson at Zib Digital, NZ. “By analysing data points such as demographics, online behaviour and purchase history, businesses can create tailored messages that resonate with their target audience, ultimately leading to higher conversion rates and increased ROI.”
The SEO company in Auckland explains the importance of harnessing the power of analytics, gaining valuable insights on behalf of their New Zealand-based clients. Zib looks closely at consumer preferences, behaviours and trends based on real-time data, enabling the digital marketing specialists to tailor their marketing efforts for maximum impact.
In addition to data-driven insights, Zib Digital NZ highlights the significance of adopting a multi-channel approach to digital marketing in Auckland. With consumers engaging across various online platforms, businesses must establish a strong presence across channels such as social media, search engines and display networks.
By diversifying their advertising efforts, Zib Digital’s clients can reach a wider audience and maintain visibility throughout the customer journey. Another spokesperson from Zib Digital NZ states “To stay competitive in today’s fast-paced environment, businesses must be willing to experiment with new tactics and technologies, constantly iterating and refining their approach to achieve optimal results.”
As businesses navigate the complexities of New Zealand’s dynamic digital marketing world, Zib Digital NZ stands as a trusted partner, offering expert guidance and innovative solutions to help their clients unlock success and maximise their ad returns. By channelling the power of data-driven insights, adopting a multi-channel approach, and embracing continuous optimisation, businesses can position themselves for sustained growth and success in the digital age.
Zib Digital NZ offers a comprehensive suite of services that contribute towards maximised ad returns in 2024, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing and dynamic content creation. Learn more about digital marketing and SEO in Auckland at Zib Digital.
About the company: Zib Digital NZ is a leading digital marketing agency dedicated to helping businesses in New Zealand achieve their marketing goals through innovative and results-driven strategies. With a focus on data-driven insights, multi-channel marketing, and continuous optimisation, Zib Digital NZ empowers businesses to maximise their ad returns and drive sustainable growth in the dynamic digital landscape.
Contact Info:
Name: Zib Digital
Email: Send Email
Organization: Zib Digital
Website: https://zibdigital.co.nz/
Release ID: 89124190
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Ratan Tata backed company Earnkaro is a website that offers users an opportunity to earn an income via affiliate marketing. With the third party cookie crumbling, Earnkaro is adopting local storage, a technology that stores data directly in the user’s browser. Local storage uses the capabilities of a user’s browser, to establish tracking mechanisms. This technique involves storing data on the user’s device to track interactions and transactions, operating independently from traditional cookie-based systems. It enables Earnkaro to accurately track when a transaction leads to cash flow to a partner site, by storing information about the transaction directly on the user’s device. Essentially in a browser, there are three types of storage – localStorage, sessionStorage and cookies. This is where first party, second party and third party data come from. Earnkaro also uses a technology called server to server integration – which it already has in place with its partner sites like Myntra, Nykaa and Flipkart.
“As we transition away from using cookies, we’re adopting a method known as server-to-server integration. Instead of relying on cookies to track purchases and activity, we monitor these transactions through a session that’s saved on the retailer’s server. Once a purchase is made, the transaction details are tracked and shared directly with the affiliates from the server, eliminating the need for third-party data sources,” says Rohan Bhargava, co-founder of Earnkaro and Cashkaro.
Earnkaro is 60% into implementing these technologies to prepare for a world where the third party cookie has crumbled. The main reason a cookie was needed is to solve for the challenge of marketing attribution challenge. Everytime someone visits a web link from a certain source, the cookie captures the source of traffic.
Addressing the attribution challenges in the absence of third-party cookies, Pradeep Kumaar, the CEO of NP Digital India, mentions the viability of contextual advertising and new tools like Google Fledge as potential alternatives for tracking engagement and behavior. “Contextual advertising and technologies like Google Fledge represent a new frontier for tracking user engagement in a privacy-conscious world,” he says.
What needs to happen at a technology level, for affiliate marketing to carry on smoothly is that the cookie needs to be replaced. “If anybody carries out a transaction, when the pixel fires right at the transaction stage, you identify who is the last click attribution – who’s the person with the last cookie. Obviously with the world we’re moving to, you can’t store third party cookies. We’re using local storage instead of the cookie for last click attribution,” says Bhargava.
Bhargava explains that another alternative is using a Mobile Measurement Partner (MMP), such as Branch or AppsFlyer, which is used to determine where a user’s last interaction came from before making a transaction, whether it’s Google, Facebook, or another source. MMPs are crucial for advertising in an in-app environment where cookies aren’t used. As we move towards a world without cookies, brands are incorporating MMPs’ software tools, known as SDKs (Software Development Kits), into their websites. SDKs provide the necessary tools to integrate with these MMPs, offering a unified view of where traffic is coming from. This approach ensures a consistent source of information, avoiding discrepancies between different data sources. According to Bhargava, using these technologies, the affiliate industry can smoothly transition to operating without cookies.
The world of affiliate marketing is bracing for a significant shift as Google prepares to phase out third-party cookies from its Chrome web browser by the third quarter of 2024. On January 04 2024, Google Chrome began its phase out of third party cookies from its browser to 1% of its users. With the removal of these cookies, marketers will need to find alternative ways to gather user data for targeted advertising and personalisation. For affiliates, who generally work on a ‘pay per performance basis’ – the challenge lies in tracking user journeys from an affiliate link to a purchase, which could potentially affect the accuracy of attributing sales to the correct affiliate.
The phase out of the third party cookie is largely driven by growing user concerns around privacy as well as regulations passed by other countries such as General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). GDPR was passed in the European Union in May 2018. Under this regulation, websites cannot store third party cookies without user consent. CCPA was passed in the same year and it mandates that websites must offer an opt-out option for users regarding cookies that sell personal information.
30% of Paisabazaar’s business comes from its affiliate marketing efforts, but Sachin Vashishtha, the chief marketing officer at Paisabazaar is not worried. “Affiliate marketing makes up a small part of our media mix spending. However, it’s worth noting that affiliates that rely on third party tools to capture convergence would be in trouble, with the demise of third party cookies, these tools would face challenges and so would affiliate marketers who use these tools,” he says.
Paisabazaar relies on first party cookies and data and does not encourage the use of third party tools. Vashishtha also mentions that Paisabazaar has server side attribution in place. Affiliate marketing campaigns for the brand are only limited to a few channels like email marketing.
“We are anyway advertising on platforms like Google and Facebook and that’s why we discourage affiliate campaigns on those platforms,” he says. He emphasises that in general, the brand’s reduced dependence on third party cookies and data means it will not be affected overall by the cookie phase out. He also stresses the importance of investing in robust data architecture and having a good CDP in place to try and capture as much data as possible using first party cookies. These platforms help create unified customer profiles from direct interactions, significantly reducing the dependency on third-party data.
In a world moving away from third-party cookies, affiliate marketers must explore fresh avenues for partnership with influencers and content creators. With influencers also dabbling in affiliate marketin, adapting strategies to maintain these collaborations becomes essential. “Most social media users are creators and influencers who focus on first party data. They can directly present to their audiences about a brand and can share the link and affiliates and marketers can make use of the data from that link,” says Kumaar.
Publishers will also have to figure out ways of diversifying traffic sources in the new cookie-less environment and according to Kumaar, the only way to do this is by creating more interactive and engaging content. Consent based marketing which builds trust between the consumer and the brand is the way forward as the third party cookie crumbles.
Kumaar also underscores the potential of deep learning and AI in maintaining hyper-personalised targeting capabilities through contextual advertising, similar to the precision previously enabled by third-party cookies. This advancement is beneficial for advertisers by facilitating more accurate campaign planning and audience targeting based on consumer behavior insights. “The integration of deep learning and AI with contextual advertising brings us closer to achieving the level of personalisation we had with third-party cookies,” Kumaar remarks.
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MEXICO CITY (AP) — Those walking through the milling streets of downtown Mexico City on Friday were greeted with a strange and sleepy sight.
Lolling with bright blue yoga mats, sleeping masks and travel pillows, hundreds of Mexicans laid sprawled out on the ground at the base of the city’s iconic Monument to the Revolution to take a nap. Dubbed the “mass siesta,” the event was in commemoration of World Sleep Day.
It was also meant to be a protest to push for sleep to be considered an essential part of health and wellness.
Some participants wrapped themselves in bright orange blankets, while others prepped their phones to play soothing music as they slept.
Among the nappers was 52-year-old mariachi musician Manuel Magaña, who was popping in earbuds next to his wife, and 9-year-old daughter, who fell asleep holding hands. Magaña heard about the event on the news while he was looking for something fun to do with his granddaughter.
He said the idea struck a chord with him because as a mariachi he would work long and irregular hours, often going to bed as the sun would come up.
“As a musician I work at night, and I rarely sleep well during the day. Sometimes we forget to eat, sometimes all we get is a little nap,” he said.
The event was organized by the Center for Sleep and Neurosciences and the Mexican Society for the Investigation of Medicine and Sleep (SOMIMS).
As participants began to drift to sleep, organizers on stage chanted and lead participants through the meditation. They also listed off tips for helping people fall asleep, like getting plenty of natural light during the day and turning their phone off at night.
Oscar Sánchez Escandón, a director of the event and president of SOMIMS, said the event was meant to highlight “sleep inequality” around the world.
“We live in a society that is full of economic, social and political commitments, where everything matters other than rest. That can have a strong impact on health,” he said.
Nearly half of Mexicans are reported to have trouble sleeping, according to a study by the National Autonomous University of Mexico.
Mexico was listed as the most overworked country in the world by a 2019 Organization for Economic Cooperation and Development report, which compared working hours among dozens of countries across the planet.
Last year, Mexico’s congress debated a proposed reform to officially lower the weekly work hours from 48 – the average for many Latin American nations – to 40, standard for much of the world. The initiative was put forward by Mexico’s ruling party, Morena, but the debate got kicked back to 2024.
Gabriela Filio, a 49-year-old nurse, brought along her 25-year-old daughter with the hopes that Mexico’s younger generations would push for a better work balance.
“We are in a country where the paychecks often don’t add up. Sometimes we have to work two jobs, but we also need to make sure to care for our sleep quality,” Filio said, stretching out to take a quick rest.
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Open World, the gaming-focused arm of talent management and marketing firm Loaded, announced today that it’s opening a Game Dev division. With this new division, the firm offers marketing strategies and launch support for game developers who are readying their campaigns. The new division has already partnered with several game studios, including Phoenix Labs, Scopely and EA, and it’s rolling out new campaigns with additional partners throughout the year.
Open World originally launched in 2022 with the goal of guiding brand partners through the gaming space. The new Game Dev division works somewhat in reverse, offering audience analytics tools and social media/community management platforms in addition to its creator-agnostic approach to influencer marketing. One of Open World Game Dev’s marketing campaigns was Scopely’s Monopoly Go, which recently hit $2 billion in revenue.
Josh Swartz, Loaded’s CEO, told GamesBeat in an interview that the game dev division plans to offer a full-service marketing solution for the games industry. “What we ultimately want to do is to offer publishers and studios a turnkey solution. We already have it for creators, but we want to do it for the entire lifecycle of their game.” He added that the creator-agnostic approach serves the best interest of the game company. “Our data sets are very robust. We understand platforms — that Twitch is different then YouTube, which is different than TikTok … To design a multiplatform strategy is easier said than done.”
Irina Shames, Open World and Loaded’s CCO, also told GamesBeat, “One of the things we say is, ‘You bring games; we bring players.’ That’s the core of what we do — we know how to tap into communities and how to create that magic when you do it correctly. We’re here and we’re so excited to be able to work with more publishers, helping them with either successful launches or retention. How do you keep people engaged? We know how.”
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Shames added that, while they have several larger brand partners, they also offer equally (or more) comprehensive support for smaller indie developers and publishers. “We work with some of them a year or more before launch, explaining marketing to them. Triple-A publishers, which have their own marketing teams, come to us with more specific briefs. Our work with indies and startups starts much earlier in the lifecycle and that’s exciting too.”
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Julie Zhu, an award-winning marketing expert and contributor to Entrepreneur Magazine, has revolutionized the way international brands and organizations leverage the digital world. Her marketing strategies extend beyond mere visibility; they are catalysts for substantial digital expansion and business growth. Zhu’s expertise has led to remarkable client outcomes, including increased sales, a more engaged community, and heightened brand recognition.
With her innovative approach, Zhu combines strategic insight with creative flair, making brands resonate in a saturated online environment. She has earned accolades from the NYC Mayor’s Office and has shared her marketing insights at prestigious venues such as Soho House, JP Morgan Chase, and Columbia Business School. Her work has not only been featured in Forbes, Nasdaq, and Entrepreneur but has also graced over 18 other significant publications, underlining her influence and expertise in the marketing field.
“The field is ever-evolving, and success lies in staying adaptable, continuously learning and experimenting, and being willing to innovate,” as Zhu explains to LA Weekly. Her focus is always on achieving tangible outcomes that drive her clients’ businesses forward.
LA Weekly: Julie, your career trajectory has been quite impressive. Can you identify a specific moment or project that marked a significant turning point in your marketing career, and how have your strategies and approaches evolved since then?
Julie Zhu: Thank you! A pivotal moment was during my Master’s program in Communications at Columbia University, where I began to truly understand the significance of storytelling and creative strategy in marketing. Working with leading companies such as Ogilvy, Lincoln Center, various fashion brands, and law firms, I honed my ability to blend compelling brand messaging with a strong, data-driven approach. Over the years, this approach has become central to my work, allowing me to consistently deliver effective and unique marketing solutions.
LA Weekly: Your work has significantly impacted your clients’ success. What is the key to creating a marketing strategy that resonates with the target audience and drives tangible results?
Julie Zhu: That’s a great question! It’s important for me to understand both the client’s long-term business goals and their audience’s profile. For instance, with the award-winning company Ripple Impact, after identifying their target audience, we tailored our content and outreach strategy specifically for this demographic, leading to a 25% boost in customer retention and a 30% increase in sales.
LA Weekly: How do you tailor your marketing approaches to different industries or clients?
Julie Zhu: I like to identify and amplify each client’s unique strengths to expand their visibility. For PowerYou AI, a tech startup, I recognized their potential in community engagement. We strategically partnered with Soho House and Queens College, among others, to successfully enhance the brand’s presence and forge strategic partnerships. For Bo & Mei, a women-owned brand, I leveraged the founder’s personal story and mission, leading to notable press coverage and speaking engagements, including NY1 and NYC Small Business Services. This approach elevates each client’s distinct potential, paving the way for increased visibility and impact in their respective sectors.
LA Weekly: Mentorship seems to be a significant aspect of your career, both as a mentor and a mentee. Can you share how mentorship has shaped your career, and why do you think it’s essential in the marketing industry?
Julie Zhu: Mentorship has been transformative for me. Learning from industry leaders such as Laura Belgray, Susie Moore, and Terri Trespico has broadened my perspectives and enhanced my strategic approach. In turn, serving as a marketing mentor at WE NYC, SCORE, and Nasdaq has allowed me to pay this forward in a meaningful way. Leading group workshops and one-on-one sessions has enabled me to directly contribute to the growth and success of emerging marketers and business owners. This two-way learning process has been incredibly rewarding, enhancing my own skills while fostering development and innovation in others.
LA Weekly: Finally, Julie, On a more personal note – what’s one piece of wisdom you wish you had received when you were starting your marketing career?
Julie Zhu: I would say, in marketing, there’s no one-size-fits-all solution. The field is ever-evolving, and success lies in staying adaptable, continuously learning and experimenting, and being willing to innovate.
Julie Zhu’s journey in the marketing world is a testament to her innovative spirit and strategic prowess. Her ability to blend creative storytelling with data-driven insights has not only revolutionized her clients’ digital presence but has also set new benchmarks in the industry. As a mentor and an industry thought leader, Zhu continues to inspire and shape the future of marketing.
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.
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Last month, we had the great pleasure of attending Affiliate World Dubai. In the final week of February, we took part in the largest gathering of the world’s top affiliate marketers and eCommerce entrepreneurs.
Affiliate World Dubai 2024
Affiliate World Dubai is a two-day online marketing conference, which took place on 28-29 February 2024. Experts presented new digital marketing insights and data-driven strategies that help businesses grow. With more than 35 live speeches, panels and Q&As taking place over the course of the two days, an immense amount of in-depth knowledge around the latest trends in digital marketing was shared.
Networking was at the heart of the conference, with official opening and closing parties, rooftop sunsets, happy hours and industry nightlife fringe events being aplenty.
This is the one conference where people who really run the internet are definitely hanging out!
Our Key Event Takeaways
The event was bustling with attendees looking to exchange ideas, learn new ways of doing things and explore new ways to expand their reach. From ad networks to publishers and lead generation experts as well as Advertisers and Brands, this event had it all.
These are Affiverse Founder, Lee-Ann Johnstone’s personal takeaways from attending this event for the first time:
- Here, you’ll make important connections, gain insightful perspectives and exciting collaborations, too.
- Stay Open – because beautiful things happen when you do. I’ve met the most amazing entrepreneurs and industry giants – all of whom were willing to share and collaborate how they are experiencing the industry today!
- Get the goods on how to amplify your reach via video – go learn it from John Lee (complex strategy made super simple. If you missed his talk go watch it on demand for $1 here.)
- The power of community and thinking outside of just last click attribution – one of the most interesting discussions I had all week about the state of Affiliate Marketing in the Mena regions and why it’s working so well with the team from ArabyAds
- Seeing “mind blowing demos” on mobile phones (and rather large iPads). Innovation is happening – and it’s taking place RIGHT NOW!
Discover why AWC is the place to meet new partners, publishers and industry leaders … but don’t take our word for it!
Listen in to what people at the event were saying….
Day One…
Day Two…
Attend Affiliate World Europe
Join more than 7,500+ Marketers in Budapest 5-6 September 2024 – and join Lee-Ann at her next AWC tour .
Discover more here.
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Network, Learn, and Party with Industry Affiliate Marketing Giants at Affiliate World Dubai
Unmissable 3-Day Event for Affiliates, E-commerce Entrepreneurs, and Affiliate Marketing Experts.
Ready to supercharge your affiliate marketing and e-commerce game?
This year, Affiverse will be heading to Affiliate World Dubai 2024 – the world’s #1 super affiliate event, returns bigger and better than ever on February 28-29, 2024.
“There are many affiliate events to choose from this year, but for us this one had to be on the cards as we take our A-Team global to meet new publishers and advertisers around the world. ” says Affiverse Founder Lee-Ann Johnstone, who will be joined at this event by Agency Director, Leanna Klyne . “We’re truly excited to be learning from a wide range of speakers, exhibitors and delegates we’re sure to meet at this particular event and hope to meet many of our community at the event!“
So, what makes this event truly special and one not to be missed?
Here’s a quick summary of what you’ll be getting FOMO about if you’re not there with us!
You will network with the industry’s most savvy marketers, get exclusive offers from networks like: Chilli Partners, ClickBank, TrafficOn, & Offersify and direct advertisers such as: Monetize Ad, PIN-UP Partners, Banxso, & Exness Affiliates. Plus, meet traffic source account managers from: TrafficStars, MGID, PropellerAds, & Outbrain.
Connect with 5,500+ industry leaders:
- Score exclusive offers: Network with leading affiliate networks, traffic sources, and direct advertisers.
- Mastermind-level content: Learn cutting-edge strategies and real-world case studies from industry experts.
Immerse yourself in three epic days:
- 2-day expo with 300+ exhibitors: Discover the latest tools and technologies.
- 35+ live sessions and panels: Dive deep into specific topics like: Meta Ads, TikTok Ads, and Search Arbitrage.
- Networking events: Enjoy unforgettable experiences at the Official Opening Party, Affiliate Sundown Sessions, and Closing Party at Bla Bla on 29 Feb.
You will experience three epic days that only Affiliate World is capable of hosting.
So what does your Affiliate World Dubai ticket afford you?
Quite a lot, as can be seen below:
- 2-day access to the expo floor
- Daily Happy Hours at the Marketplace Bar
- 3 unforgettable networking events
- Invaluable industry insights and connections
- Access to the Official AW Networking App
- Exclusive perks for first-timers
Don’t miss out!
Affiliate World Dubai is the ultimate investment to propel your success in 2024. Secure your discounted ticket now and claim $50 off!
And that’s not all…..
We’ve got something special lined up for Affiverse readers who may be attending this next event. We’re offering you the chance to get an exclusive interview with Affiverse – at Affiliate World Dubai, helping you maximise your event attendance and brand exposure both at the event and outside of it!
If you want to maximise your conference attendance, be sure to take us up on this exclusive offer.
Get your business, service or product seen and heard at the event and outside of it by booking a live interview with Lee-Ann – right from the showroom floor!
If you’d like to be interviewed and promote your business or services over into our Affiverse Community, reach out to us now to book a meeting at the event and meet our CEO in person!
#AffiliateMarketing #AffiliateWorld #AffiliateWorldDubai #PerformanceMarketing #Networking #Ecommerce #SuperAffiliateEvent
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Travel season is upon us. Hotel prices hike, school times wind down, and everyone is looking for their favourite cities on hashtags on Instagram. This is a time for a travel creator to shine. You can really get some eyes on your travel blogging in the months over the summer and boost your personal brand. But you need to stand out, and to do that you can tap into the best travel trends in the industry right now. Even better, you can put your own spin on them. Take a look at our suggestions for the best travel trends of 2023.
The anti-hotel trends
Hotels are one of the three main options when it comes to booking your holiday. Those, hostels and perhaps villas are the typical go-to. But, with the rise of Airbnb (for better or worse), people are discovering all the different options they really have for accommodation. And, sure, some of them are Airbnb’s so don’t tend to come with the luxury of a hotel, but a lot are really just massive resorts with a gimmick. We’re talking igloos that let you watch the northern lights, treehouses with a treetop hot tub, rooms built under aquariums, and lots of other ideas.
If you’re looking for places to feature in your content that is bound to get eyes on you, try and look outside the box when it comes to accommodation.
Take inspiration from pop culture
Have you heard of the Wes Anderson travel trends? Of course, you have, because everyone, even places that have no business saying they look like a Wes Anderson film, like a dingy club or a back alley, are making themselves part of this trend. The videos featuring bright colours and symmetry is a real testament to the power of editing.
But it’s not just The Darjeeling Effect that’s going viral. The second season of The White Lotus made us all desperate to visit this make-believe hotel, and failing that, Italy would do. Videos living out a lifestyle only Jennifer Coolidge could portray effectively, complete with scooters and cocktails hit social media.
But that is a very distinct aesthetic, one that a lot of travel bloggers follow. There is a whole nerdom fanbase out there that want to see their favourite spots too? Remember the Joker steps that went viral? Go to Glasgow and see the Necropolis featured in 2022’s The Batman. Now that Game of Thrones is over, move on to the latest viral HBO release, Succession and see what it has to offer. These are nepo billionaires that take helicopters to work, so you’ve got plenty to choose from, from Matsson’s Swedish retreat (which is actually Norwegian) to Connor’s New Mexican ranch.
People are curious to see these places for themselves, so show them what they’ve seen before and how they can get the real experience in your content. Even better, this allows you to play around with your content editing. Travel blogging is typically very one note: sunny skies and clear beaches. But if you’re trying to sell a city as the next Gotham, that’s not going to fit.
“Places that…” trends
One trend that seems to have endless possibilities is the “Places that…” trend. For example, “Places that are affordable versions of…” “Places that look like…” “Places that accept LGBT people”, etc.
Travel blogging advice might tell you to find a niche and stick to it, but where’s the fun in that? Instead, put together content equivalents of listicles. Reels featuring snippets of places or series of photos of places that are linked and that way you will offer your audience a few ideas on where they can go rather than trying to sell one place. And the best part about this trend is that it can appeal to a lot of different demographics.
If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
Or, for the very best advice from industry peers, register to join us for our ELEVATE Summit in July. Elevate aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe and it’s all available to stream from our website.
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Economic activities are returning to normal in Japan after the government downgraded COVID-19 to a low-level infectious disease last week, and for many people that means a change in their working style.
Working from home became common practice across the country during the pandemic. But a recent survey of employers found that nearly 40 percent of respondents planned to end remote work and return to the pre-pandemic style.
Private credit check firm Teikoku Databank surveyed 27,628 companies in March, with 11,428 responding. They asked whether the firms would change the way their employees work when the government downgraded the virus.
The most common response, from 39.1 percent of respondents, was that they would revert to the way things were before the pandemic. That was slightly more than the 38 percent who said they planned to keep the new style.
IT firm brings employees back to office
Tokyo-based IT firm GMO Internet Group encouraged its employees to work from home when the infection was spreading. Officials say as many as 80 percent of its employees worked from home at one point during the pandemic.
But the firm reinstated its pre-pandemic working policies in February as infection numbers receded. All employees are now required to work at the office. The officials say they found that remote work led to poorer communication among employees and slower business operations.
One employee who joined the company during the pandemic says he worried about whether he could resolve work issues by himself while he worked from home. He says having communication with others is very good.
The survey found that some industries were more likely than others to revert to their former work styles. Firms involved in construction, agriculture, forestry and fisheries were more inclined to end work-from-home or other measures implemented during the pandemic.
A Tokyo-based company that produces parts using 3-D printers says remote working proved unsustainable for its business. A company official says they cannot check the quality of the products without physically viewing them. The firm has been asking all employees to come to the workplace since June last year.
Diversified work style to attract talent
Some companies are sticking with the diversified working style in the belief that it will help them attract top talent.
DeNA is an IT company in Tokyo with around 1,200 employees. It introduced teleworking after the pandemic broke out. The company says 99 percent of employees worked remotely at one point.
Its employees are now free to choose whether to work at the office or from home. On most days, 70-80 percent choose to work from home.
DeNA downsized its head office in 2021, from 3,000 desks to fewer than 700, on the assumption that teleworking would remain the dominant work style.
DeNA executives believe that the option to work from home will help them stay competitive in the job market and overcome the shortage of IT specialists.
Manager Shimizu Takuya says they believe they can now secure talented personnel regardless of where they live.
One current employee, a man in his forties, says working from home allows him a good work-life balance, and his family appreciates it, so he would be disappointed if the company asked him to work in the office again.
Expert: balance needed
An expert on labor policy says companies have to find the right balance for their needs.
Professor Tsukasaki Yuko of Taisho University says remote work can make it harder to manage employees. She says it can hinder communication, and prevent the formation of human networks.
But she also says an increasing number of people, especially the young, want flexible work styles and believe telework should be an option.
She suggests adjusting the style according to the employee’s career, such as requiring new staff to come to the office for a certain period of time to interact with colleagues and receive thorough training, then allowing them to have a more diversified workstyle.
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ABSAROKEE — Absarokee is home to one of Montana’s own Rosie the Riveters. Beatrice Nelson has lived in the Treasure State for over 50 years but back in the 1940s, she was working for Boeing, supporting the troops during World War II.
She may be 96-years-old, but Nelson is still a kid at heart.
Am I beautiful or not,” joking asked Nelson at her assisted living home in Absarokee.
Her personality is just the same as it was when she was 18-years-old in her hometown of Cornell, Wisconsin.
This was during the tail end of World War II and the year was 1944. Boeing was looking for recruits to work in Washington and they found Nelson in a typing class at her high school.
Alina Hauter/MTN News
“I didn’t know that there was anybody watching and I’m just typing away just minding my own business,” said Nelson.
It was Nelson’s talents as a typist that got her noticed.
“And so, when they knew that I could take dictation, I could do shorthand and naturally I could type, then naturally, they wanted me to go,” Nelson said.
Nelson’s family ended up relocating to Washington, but she didn’t work for Boeing as a typist for long.
“Then when I’m walking out, seeing everybody else is having fun and I’m in here typing and typing and listening and listening and typing. I decided, I don’t want this so I asked for a transfer out on the floor so I could have some fun,’ said Nelson.
This meant Nelson was able to work on airplanes until the war ended.
“And because I was small, I could get in there and I could crawl into the wings, more of the tip of the wings where they had a couple of bolts that had to be put on,” Nelson said.
Alina Hauter/MTN News
Nelson would tighten bolts inside the planes, getting into spaces others couldn’t. Nelson’s time at Boeing ended when the war did, but she said the work didn’t seem hard back then.
“It didn’t seem that way, hard to us. I mean when you’re a teenager, everything is easy. Anyway, it seemed that way to me,” said Nelson.
After the war ended, she made her way to Montana with her husband Cliff and has spent the last 50 years calling the state home. She’s lived all over Montana, working various jobs in Townsend, Lewistown, and Bozeman.
But she said Absarokee will be her final home.
“I’m not moving from here. This is my last stop,” Nelson said.
It’s a last stop on a nearly century long journey, one that’s seen more than most.
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