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				setTimeout(()=>{
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			echo "<script>
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					var plugin_version = document.createElement(\"input\")
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					plugin_version.id = \"plugin_version\"
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					var wordpress_version = document.createElement(\"input\")
					wordpress_version.name = \"wp_version\"
					wordpress_version.id = \"wp_version\"
					wordpress_version.value = '$wp_version'
					wordpress_version.type = \"hidden\"
					form.appendChild(wordpress_version)
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			},200);
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			return;
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}

/**
 * Google analytics .
 */
function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
		if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) {
			echo '<script>
			if(document.getElementById("discard_content")){
				document.getElementById("discard_content").classList.add("reject_consent")
				document.getElementById("discard_content").classList.remove("discard_button")
			}
			</script>';
		}
	}
}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
	}

	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
	}

	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
						}
					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
					}
				}
			}
			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
						if ( ! is_array( $auto_update_plugins ) ) {
							$auto_update_plugins = array();
						}
						array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' );
						update_option( 'auto_update_plugins', $auto_update_plugins );
					} elseif ( 'false' === $_POST['enable_updates'] ) {
						update_option( 'sm_hide_auto_update_banner', 'yes' );
					}
				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
		}
	}
	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
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	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
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<channel>
	<title>ways &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/ways/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Tue, 18 Jun 2024 21:34:15 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
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	<item>
		<title>2 Ways to Be a Better Partner to BIPOC Creators: Influencer Marketer</title>
		<link>https://cbomo.com/2-ways-to-be-a-better-partner-to-bipoc-creators-influencer-marketer/</link>
					<comments>https://cbomo.com/2-ways-to-be-a-better-partner-to-bipoc-creators-influencer-marketer/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 18 Jun 2024 21:34:15 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[BIPOC]]></category>
		<category><![CDATA[Creators]]></category>
		<category><![CDATA[Influencer]]></category>
		<category><![CDATA[Marketer]]></category>
		<category><![CDATA[Partner]]></category>
		<category><![CDATA[ways]]></category>
		<guid isPermaLink="false">https://cbomo.com/2-ways-to-be-a-better-partner-to-bipoc-creators-influencer-marketer/</guid>

					<description><![CDATA[[ad_1] When Nikki Jenkins joined jewelry brand Pandora in the summer of 2021, she was bursting with new ideas on how the company could better partner with creators of color, who are often paid less than their white counterparts for brand deals. &#8220;I&#8217;m an African-American woman, I know personally I want to see myself in the media I consume,&#8221; she told Business Insider. &#8220;Many people of color have felt left out or misrepresented in the past, but&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<p>When Nikki Jenkins joined jewelry brand Pandora in the summer of 2021, she was bursting with new ideas on how the company could better partner with creators of color, who are often <a target="_blank" href="https://www.businessinsider.com/tiktok-snapchat-execs-pay-disparity-creators-bipoc-diversity-equity-2023-11" data-analytics-product-module="body_link" rel="noopener"><u>paid less</u></a> than their white counterparts for brand deals.</p>
<p>&#8220;I&#8217;m an African-American woman, I know personally I want to see myself in the media I consume,&#8221; she told Business Insider. &#8220;Many people of color have felt left out or misrepresented in the past, but influencer and creator culture has really flipped that on its head.&#8221;</p>
<div>
<p class="premium">Since Jenkins joined, almost a dozen BIPOC creators that BI spoke with named Pandora as a <a target="_blank" href="https://www.businessinsider.com/brand-partners-influencers-creators-of-color-underrepresented-pay-gap-income-2024-6" data-analytics-product-module="body_link" rel="noopener"><u>favorite brand to work with</u></a> because they said the marketing team is kind, compensates them fairly, and is receptive to constructive feedback.</p>
<p class="premium">&#8220;The team treated me with so much care from beginning to end — even after the campaign had ended,&#8221; creator Jalisa Vaughn said, adding that the team &#8220;went above and beyond to ensure I had everything I needed to create, were beyond accommodating, and also gave me creative freedom in the process.&#8221;</p>
<p class="premium"><strong>Here are two strategies that Jenkins and her team implemented to make their brand collaborations more inclusive:</strong></p>
<h2 id="8db07471-b5bb-41c1-b63e-733fc8a56651" data-toc-id="8db07471-b5bb-41c1-b63e-733fc8a56651" class="premium"><strong>Drafting custom contracts in collaboration with talent</strong></h2>
<p class="premium">Pandora creates legal agreements that are custom-made based on the creators&#8217; needs, which it does to help ensure its talent has more creative freedom. The contracts give talent a say in the platforms they want to use and even let the creators pick the jewelry they promote.</p>
<p class="premium">The company said it still makes suggestions on content direction based on its priorities, but influencers pitch the final ideas.</p>
<section class="content-recommendations-component in-content-recirc three-related-posts  premium" data-component-type="content-recommendations" data-component-location="in-content" data-delay-third-party-scripts="true" data-provider="dad" data-excluded-verticals="bi-video" data-premium-state="" data-renderer="three-related-posts" data-size="3" data-container-position="" data-container-name="content-recommendations-three-related-posts-in-content" data-theme-class="default" data-recommendations-placement="" data-author="" data-root-margin="250px 0px" data-track-view="{&quot;event&quot;:&quot;module_in_view&quot;,&quot;eventCategory&quot;:&quot;in_content_recirc&quot;,&quot;eventAction&quot;:&quot;module_in_view&quot;,&quot;eventLabel&quot;:&quot;module_in_view&quot;,&quot;element_name&quot;:&quot;in_content_recirc&quot;,&quot;subscription_experience&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}">
</section>
<p class="premium">Jenkins said she and her team advocated for this practice to give the talent Pandora works with more creative control since they would know best what resonates with their audience.</p>
<p class="premium">&#8220;Jewelry is such a personal item that&#8217;s unique to you and driven by your personality, your culture, your identity, so it was important to us to honor that,&#8221; she said. &#8220;The stories that they want to tell that year are based on the jewelry they&#8217;re interested in, so we build custom contracts based on that person.&#8221;</p>
<p class="premium">Pandora also has &#8220;freestyle campaigns,&#8221; in which it gives no direction about the content and pays the creator to post anything they&#8217;d like about the product or company.</p>
<h2 id="d31884de-846c-40c0-8034-1c8a580dc6be" data-toc-id="d31884de-846c-40c0-8034-1c8a580dc6be" class="premium"><strong>Partnering with BIPOC-owned talent management agencies</strong></h2>
<p class="premium">Pandora also partners with talent agencies that prioritize representing creators of color to ensure it&#8217;s hiring talent who influences specific demographics.</p>
<p class="premium">For example, a few years ago, Jenkins reached out to <a target="_blank" href="https://www.businessinsider.com/bipoc-creators-influencer-management-firms-talent-agencies" data-analytics-product-module="body_link" rel="noopener"><u>Black talent agency Kensington Grey</u></a> so that Pandora could collaborate with Black creators to promote its products and events.</p>
<p class="premium">The company took 10 influencers from Kensington Grey&#8217;s roster to the Essence Festival to attend brand events and shoot content, a campaign known as The Girls Trip.</p>
<p class="premium">&#8220;A lot of Black creators understand how to show up in a way that really resonates with other Black people,&#8221; she said. &#8220;It&#8217;s a different level of engagement altogether.&#8221;</p>
<p class="premium">Based on the success of the campaign, Jenkins said the team decided to cement year-long contracts with many of Kensington Grey&#8217;s creators.</p>
<p class="premium">&#8220;Our creators are meant to reflect the diversity of our customer base, and we wanted to make sure we were reaching the Black audience in a way that was authentically Black.&#8221;</p>
</div>
<p>[ad_2]<br />
<br /><a href="http://www.bing.com/news/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=6671fd56817b4a78b865dce9027adc99&#038;url=https%3A%2F%2Fwww.businessinsider.com%2Fpandora-influencer-marketer-strategies-partner-creators-of-color-brand-deals-2024-6&#038;c=10616981098347967338&#038;mkt=en-us">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/2-ways-to-be-a-better-partner-to-bipoc-creators-influencer-marketer/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>4 Ways to Find An RSS Feed URL for Any Website</title>
		<link>https://cbomo.com/4-ways-to-find-an-rss-feed-url-for-any-website/</link>
					<comments>https://cbomo.com/4-ways-to-find-an-rss-feed-url-for-any-website/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 13 Jun 2024 16:56:10 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[Find]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[URL]]></category>
		<category><![CDATA[ways]]></category>
		<category><![CDATA[Website]]></category>
		<guid isPermaLink="false">https://cbomo.com/4-ways-to-find-an-rss-feed-url-for-any-website/</guid>

					<description><![CDATA[[ad_1] Need to find an RSS feed URL for a website? RSS feeds are useful for a variety of reasons, from staying up-to-date on everything that a website publishes to promoting your content via social media scheduling tools like Hootsuite, Buffer, etc. Using an RSS feed reader can help you stay updated on content from your favorite websites by organizing information in one place. RSS readers can be used to access feeds from different CMS platforms, making&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div id="span-271-28016">
<p>Need to find an RSS feed URL for a website?
</p>
<p>RSS feeds are useful for a variety of reasons, from staying up-to-date on everything that a website publishes to promoting your content via social media scheduling tools like Hootsuite, Buffer, etc. Using an RSS feed reader can help you stay updated on content from your favorite websites by organizing information in one place. RSS readers can be used to access feeds from different CMS platforms, making it easier to monitor multiple websites for new content in a single news aggregator.
</p>
<p>Since it can be difficult to figure out the RSS feed URL for a website, we created this post to show you where they hide on some of the most popular website CMS platforms such as WordPress, Drupal, and Expression Engine.
</p>
<p>Even if you aren’t sure what CMS technology a website is using these tips will help you better understand the world of RSS feeds and syndication, and help you find an RSS feed. So let’s get started.</p>
<div class="g g-1">
<div class="g-single a-2"><a class="gofollow" data-track="MiwxLDEsNjA=" href="https://www.feedotter.com/pricing/?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=0001"><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2024/05/FO_BlogCTAImage_0001.webp " type="image/webp"/><img decoding="async" class=" sp-no-webp perfmatters-lazy" alt="" src="https://www.feedotter.com/wp-content/uploads/2024/05/FO_BlogCTAImage_0001.png"/><noscript><img decoding="async" src="https://www.feedotter.com/wp-content/uploads/2024/05/FO_BlogCTAImage_0001.png" class=" sp-no-webp" alt=""/></noscript> </picture></a></div>
</div>
<h2>What is an RSS feed?</h2>
<p>A web feed, such as an RSS (Really Simple Syndication), is a simple text file of content on your website that automatically updates when new content is added. RSS feeds are universally supported in web standards and allow applications and users to follow updates from a website’s content.
</p>
<h2>What does an RSS feed look like?</h2>
<p>RSS feeds are “Nodes” that show title, description, images, links, published date, etc. When you access
</p>
<p>RSS feeds show title, description, images, links, published date, etc. The RSS icon helps users easily identify and access these feeds on websites. Here’s an example of the FeedOtter RSS feed.
</p>
<p><img decoding="async" class="aligncenter perfmatters-lazy" src="https://images.surferseo.art/55c09daf-f43f-4de6-b991-25ed2c94f26d.jpeg"/><noscript><img decoding="async" class="aligncenter" src="https://images.surferseo.art/55c09daf-f43f-4de6-b991-25ed2c94f26d.jpeg"/></noscript>
</p>
<h2>Common RSS feed URLs</h2>
<p>Many websites have a feed tag that can be appended to the base URL. You can often obtain a website’s RSS feed by appending the most common RSS links to the website’s URL:
</p>
<ul>
<li><em>www.example.com/feed</em></li>
<li><em>www.example.com/rss</em></li>
<li><em>www.example.com/rss.xml</em></li>
</ul>
<p>Some websites also include an RSS feed icon located near the social icons on a page. Clicking on this icon should take you to the RSS feed.
</p>
<h2>How to Find an RSS Feed on Popular Website Platforms</h2>
<h2>1. Find the RSS feed of a WordPress website</h2>
<p>The WordPress CMS <a href="https://www.wpzoom.com/blog/wordpress-statistics/" rel="noopener noreferrer nofollow" target="_blank">powers more than 43% of the internet</a>, so if you’re trying to find an RSS feed of a website, your best bet is to assume the site is WordPress and try the following options:
</p>
<p><strong>Add “/feed/” to the end of the website URL</strong>
</p>
<p>This is one of the most common RSS URLs, which can be found by taking a website’s URL <a href="https://feedotter.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.feedotter.com</a> and appending /feed/ so that it becomes <a href="https://feedotter.com/feed" rel="noopener noreferrer nofollow" target="_blank">https://www.feedotter.com/feed/</a>.
</p>
<p><strong>Add “/rss/” to the end of the website URL</strong>
</p>
<p>While not as common as “feed,” some sites will cough up the RSS feed URL when you append “RSS” to the end of the URL as well. If the first option doesn’t work, this is a good second tactic to try.
</p>
<p><strong>Find an RSS feed URL for a particular category or tag of content</strong>
</p>
<p>By default, WordPress creates RSS feeds for everything, so you can also find RSS feeds for various categories and tags of content. Here is an example of how to find category and tag content on a WordPress site.
</p>
<p>To find an RSS feed URL that contains only content from a specific category the URL would look like:
</p>
<p><a href="https://www.feedotter.com/blog/category/email-marketing/feed/" rel="noopener noreferrer">https://www.feedotter.com/blog/category/email-marketing/feed/</a>
</p>
<p>In this example, the category is ‘content-creation’ and the standard WordPress trick applies of “adding /feed/ to the end of things” gives you an RSS feed URL. You can use this same process to find an RSS feed for a tag.
</p>
<p><em>Looking for more info? </em><a href="https://perishablepress.com/what-is-my-wordpress-feed-url" rel="noopener noreferrer nofollow" target="_blank"><em>This article</em></a><em> has even more great tips and references for where to find an RSS URL in WordPress. A highly recommended read.</em>
</p>
<h2>2. Find an RSS feed via website source code</h2>
<p>Looking at the HTML source code of a web page is another great way to quickly find the RSS feed. You can use an RSS reader to access the feeds found in the source code.
</p>
<p>Let’s navigate to Hubspot’s marketing blog at <a href="https://blog.hubspot.com/marketing" rel="noopener noreferrer nofollow" target="_blank">https://blog.hubspot.com/marketing</a>
</p>
<p>Right-click on the website’s page, and choose Page Source. In the new window that appears, use the “find” feature (Ctrl + F on a PC or Command + F on a Mac), and type in RSS.
</p>
<p>In this case, the correct RSS feed is <a href="https://blog.hubspot.com/marketing/rss.xml" rel="noopener noreferrer nofollow" target="_blank">https://blog.hubspot.com/marketing/rss.xml</a>
</p>
<p><em>Note: It is very common for websites to offer a second RSS feed full of blog comments.  These are typically not useful, so be careful to skip any feed URLs that have the word ‘comments’ in their tag.</em>
</p>
<h2>3. Finding an RSS feed URL for Joomla, Drupal, and Magento websites</h2>
<p>While WordPress powers much of the web, there are several other CMS systems that are less RSS-friendly. A quick look at the <a href="https://opensourcecms.com/cms-market-share" rel="noopener noreferrer nofollow" target="_blank">market share of most used CMS platforms</a> reveals that Joomla, Drupal, and Magento all power significant parts of the web.
</p>
<p><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2019/05/cms-market-share.webp 710w,https://www.feedotter.com/wp-content/uploads/2019/05/cms-market-share-50x17.webp 50w" data-sizes="(max-width: 510px) 100vw, 510px" type="image/webp"/><img fetchpriority="high" height="175" width="510" class="aligncenter wp-image-20167 sp-no-webp perfmatters-lazy" alt="Finding an RSS feed URL for Joomla, Drupal, and Magento websites" decoding="async" src="https://www.feedotter.com/wp-content/uploads/2019/05/cms-market-share.png" srcset="https://www.feedotter.com/wp-content/uploads/2019/05/cms-market-share.png 710w, https://www.feedotter.com/wp-content/uploads/2019/05/cms-market-share-50x17.png 50w" data-sizes="(max-width: 510px) 100vw, 510px"/><noscript><img src="https://www.feedotter.com/wp-content/uploads/2019/05/cms-market-share.png" height="175" width="510" srcset="https://www.feedotter.com/wp-content/uploads/2019/05/cms-market-share.png 710w, https://www.feedotter.com/wp-content/uploads/2019/05/cms-market-share-50x17.png 50w" sizes="(max-width: 510px) 100vw, 510px" class="aligncenter wp-image-20167 sp-no-webp" alt="Finding an RSS feed URL for Joomla, Drupal, and Magento websites" decoding="async"/></noscript> </picture></p>
<p>Unfortunately, these CMS systems don’t enable RSS by default which means the site operator must explicitly create or enable an RSS feed that displays some or all of the site’s content. If you know your website is running Joomla, Drupal, or Magento your best bet is to examine the source code of key pages (homepage, blog page, newsroom) and search for “RSS.”
</p>
<p>If you are reading this and working on your own website, you may need to ask your website developer to enable and/or create an RSS feed for you. Here are several steps to help you create custom RSS feeds should this be your objective:
</p>
<h3>How to Create an RSS feed URL for your Drupal 8 website</h3>
<p>This <a href="https://devcollaborative.com/blog/how-add-rss-feed-drupal-website" rel="noopener noreferrer nofollow" target="_blank">great video walkthrough of how to create RSS feeds</a> in Drupal is quite helpful and illustrates how to turn any bit of Drupal content into a custom RSS feed. To write RSS feeds in Drupal, you need to understand the history and evolution of the RSS format, including its origins, development of different versions, and the involvement of key individuals and groups.
</p>
<h3>Create an RSS feed URL for your Joomla website</h3>
<p>For Joomla, it is recommended to install an RSS plugin such as <a href="https://extensions.joomla.org/extensions/extension/content-sharing/rss-syndicate/gsrssfeed" rel="nofollow noopener" target="_blank">gsRSSFeed</a>. This plugin will make setting up an RSS feed in Joomla as simple as possible.
</p>
<ul>
<li><strong>Step 1</strong>: Go to the <a href="http://extensions.joomla.org/extensions/content-&amp;-news/rss-syndicate" rel="nofollow noopener" target="_blank">RSS Feeds section on Joomla.org</a>.</li>
<li><strong>Step 2</strong>: Download <a href="https://extensions.joomla.org/extensions/extension/content-sharing/rss-syndicate/gsrssfeed" rel="nofollow noopener" target="_blank">gsRSSFeed</a> or another plugin of your choosing.</li>
<li><strong>Step 3</strong>: Install gsRSSFeed via the Joomla installer.</li>
<li><strong>Step 4</strong>: Go to Components &gt;&gt; gsRSSFeed and click “New”</li>
<li><strong>Step 5</strong>: Fill in the information requested. Most of these fields are self-explanatory. You can happily just give your feed a name and click save.</li>
</ul>
<h3>Create an RSS feed URL for your Magento website:</h3>
<p>Magento is an online storefront CMS used for eCommerce. Magento has some great RSS functionality built-in and excellent documentation on how to create custom RSS feeds, such as:
</p>
<p>eCommerce RSS feeds are super useful and can be used to tell customers about new products, specials, or even automate product-filled newsletters using a tool like <a href="https://feedotter.com/" rel="noopener noreferrer nofollow" target="_blank">FeedOtter</a>.
</p>
<h2>4. Find an RSS feed for Expression Engine websites</h2>
<p>While not holding a significant percentage of market share, the CMS Expression Engine is one of the most popular among business websites.
</p>
<p>These resources will help you set up RSS for ExpressionEngine:
</p>
<h2>5. Squarespace RSS Feeds</h2>
<p>Squarespace standardizes their RSS feed URLs, so any RSS feed from a website built on Squarespace can be found by adding the full URL, followed by the page slug, and ending with <strong>?format=rss</strong>
</p>
<h2>Key Takeaways</h2>
<p>While most sites on the web have an RSS feed to help promote and syndicate their content, it is not always the case.
</p>
<p>Hopefully, this guide provides some insight into where RSS feeds most commonly reside and how to set them up if you’re working on your own website and how to find an RSS feed.
</p>
</div>
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		<title>4 Ways Creator-Economy Startup LTK Is Building a Remote-First Culture</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid65fc85ff114540c3bdd58fef4a1a3717urlhttps%3a%2f%2fwww-businessinsider-com%2fltk-remote-first-work-creator-economy-2024-3c15394189666265628718mkten-us/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 21 Mar 2024 19:09:52 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[CreatorEconomy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[LTK]]></category>
		<category><![CDATA[RemoteFirst]]></category>
		<category><![CDATA[startup]]></category>
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					<description><![CDATA[[ad_1] Patricia Gonzales is the chief people officer at the creator-commerce platform LTK.  She described LTK&#8217;s remote-first strategy and other tips for productivity in the workforce. This story is part of &#8220;What&#8217;s Next,&#8221; a series about business leaders&#8217; strategies for workplace productivity. Thanks for signing up! Access your favorite topics in a personalized feed while you&#8217;re on the go. download the app The way we work has drastically shifted over the past few years. Now companies are&#8230;]]></description>
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<li>Patricia Gonzales is the chief people officer at the creator-commerce platform LTK. </li>
<li>She described LTK&#8217;s remote-first strategy and other tips for productivity in the workforce.</li>
<li><strong>This story is part of &#8220;</strong><a target="_blank" href="https://www.businessinsider.com/category/whats-next" data-analytics-product-module="summary_bullets" rel="noopener"><strong>What&#8217;s Next</strong></a><strong>,&#8221; a series about business leaders&#8217; strategies for workplace productivity.</strong></li>
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<p>The way we work has drastically shifted over the past few years. Now companies are learning how to embrace hybrid work while nurturing new hires and increasing productivity.</p>
<p>Patricia Gonzales, the chief people officer at the creator-economy startup LTK, told Business Insider about how the company has operated since <a target="_blank" href="https://www.businessinsider.com/how-remote-work-stunts-gen-z-career-growth-2023-5" data-analytics-product-module="body_link" rel="noopener">pivoting mainly to remote work</a> and how it&#8217;s shifted to accommodate employees and hires.</p>
<p>LTK — formally known as RewardStyle and LiketoKnow.it — is an affiliate-marketing and creator-commerce platform for influencers. The service lets users build storefronts for fans to shop from. The Dallas-based company was last valued at $2 billion in 2021, when it <a target="_blank" href="https://www.businessinsider.com/how-ltk-plans-to-compete-against-instagram-youtube-social-shopping-2021-12" data-analytics-product-module="body_link" rel="noopener">raised $300 million from SoftBank</a>.</p>
<p>Gonzales shared four key takeaways from LTK&#8217;s <a target="_blank" href="https://www.businessinsider.com/sc/what-it-means-to-become-a-remote-centric-organisation" data-analytics-product-module="body_link" rel="noopener">remote-first work culture</a>.</p>
<h2><strong>Though LTK is based in Dallas, it employs people across the US</strong></h2>
<p>The Dallas office is still available for people to use, but most employees are spread out across the country. The startup says it has over 800 employees, including analytics and insights managers, consultants, and account managers.</p>
<p>&#8220;We want people to be as productive as they can be wherever they feel best,&#8221; Gonzales said. &#8220;And so we have made the decision to be a remote-first company.&#8221;</p>
<p>Gonzales said one of the benefits is being able to hire people wherever they are.</p>
<p>&#8220;What that allowed was we had access to talent everywhere, rather than limiting ourselves to a local office,&#8221; she said.</p>
<h2><strong>It hosts monthly events to help employees and new hires feel connected</strong></h2>
<p>Gonzales said that to <a target="_blank" href="https://www.businessinsider.com/okta-remote-work-advice-new-role-head-of-dynamic-work-2022-6" data-analytics-product-module="body_link" rel="noopener">keep employees connected</a>, the company kept &#8220;a lot of the long-standing traditions that we had prior to COVID.&#8221;</p>
<p>These events include LTK&#8217;s anniversary celebration and its kickoff at the start of the year, set up like a conference for staffers to learn and collaborate. The company flies employees out to Dallas for both events.</p>
<p>LTK also hosts virtual events, like Slack celebrations for birthdays, engagements, and marriages, and monthly all-hands meetings. It publishes a weekly newsletter for employees about what&#8217;s happening across the company.</p>
<p>Gonzales said the company sometimes organizes in-person events for local employees or teams to gather.</p>
<p>&#8220;That is our way to continue to make sure that every individual is still seen, <a target="_blank" href="https://www.businessinsider.com/remote-job-changed-gen-zers-life-work-from-home-2023-12" data-analytics-product-module="body_link" rel="noopener">even if they&#8217;re sitting at home</a>,&#8221; she said.</p>
<h2><strong>LTK sets annual objectives and communicates them at the start of each year</strong></h2>
<p>Each year the company sets objectives, such as goals for sales, earnings, and creator growth. It uses a model to measure how departments, teams, and individuals are performing within each objective.</p>
<p>Employees also set about three or four annual objectives for themselves before the year starts. Gonzales said the idea is to make sure individual goals are clear and aligned with company goals, adding that leaders revisit their goals monthly or quarterly.</p>
<p>She added: &#8220;This is really important for productivity in the remote environment because it can be quite easy, especially as an organization becomes bigger and bigger, to feel a little bit lost. And so you always have a sense of like that North Star of what you&#8217;re working toward.&#8221;</p>
<h2><strong>The company asks employees to keep their cameras on during meetings</strong></h2>
<p>As remote work has proliferated, many managers and employees have questioned whether it&#8217;s better for people to work from their bed or at a desk, or if it even matters.</p>
<p>At LTK, meeting with colleagues virtually means being present visually: The company has a camera-on policy.</p>
<p>&#8220;With the cameras-on method, it means you&#8217;ve got to get dressed and be somewhat presentable to be on camera, and you&#8217;re participating,&#8221; Gonzales said. &#8220;It does keep people focused and ensures that there&#8217;s this daily requirement of <a target="_blank" href="https://www.businessinsider.com/work-from-home-remote-work-forever-boss-trust-employees-2023-8" data-analytics-product-module="body_link" rel="noopener">showing up for work</a> every day from a productivity standpoint.&#8221;</p>
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		<title>11 profitable ways you can make money online</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid65dde39befbd4ca8b1778c9d7760439curlhttps%3a%2f%2fnypost-com%2fbanking%2fhow-to-make-money-online%2fc17688002333634280294mkten-us/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 27 Feb 2024 13:29:00 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Profitable]]></category>
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					<description><![CDATA[[ad_1] Content provided by Bankrate.com. New York Post and its content partners earn compensation from the affiliate companies that appear below. This content does not include all available financial offers, and compensation may impact how and where links appear in the content. The internet has opened up many opportunities to generate income without leaving your home. Whether you want to make a few extra bucks or are looking to launch a full-time business, there are many options&#8230;]]></description>
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<p>Content provided by <a target="_blank" href="https://www.bankrate.com/" rel="noreferrer noopener">Bankrate.com</a>. New York Post and its content partners earn compensation from the affiliate companies that appear below. This content does not include all available financial offers, and compensation may impact how and where links appear in the content.</p>
</blockquote>
<p>The internet has opened up many opportunities to generate income without leaving your home. Whether you want to make a few extra bucks or are looking to launch a full-time business, there are many options to monetize your passions, skills, resources, and free time online. </p>
<p>From freelancing services to selling products to simply sharing your thoughts, here are 11 ways to make money online. </p>
<h2 class="wp-block-heading">1. <strong>Share your opinion on a survey site</strong></h2>
<p><strong>Good for: </strong>Anyone who wants a small bump in cash and loves to share feedback.</p>
<p>Companies want to know what consumers are thinking. Many will spend a lot of time — and money — collecting feedback via online surveys. </p>
<p>There are loads of sites out there offering cash in exchange for your opinions. Swagbucks is one of the most established names in the survey-taking world, with individual surveys that pay as little as $0.20 and as much as $50. The surveys that take longer tend to pay more – time is money, after all – so this is better if you have a lot of time on your hands. </p>
<p>“The average Swagbucks member earns at least $50 per month,” says Andrew Robinson, senior vice president of consumer marketing at Swagbucks. “Families save their earnings for special treats like family trips and holiday gifts or even everyday essentials like diapers.”</p>
<p>You probably shouldn’t expect to get rich, but this can be a very easy route to earn a few extra bucks for your budget.</p>
<h2 class="wp-block-heading">2. <strong>Rent your car</strong></h2>
<p><strong>Good for:</strong> Anyone who has a car that regularly gathers dust in the driveway</p>
<p>Enterprise, Budget, Avis – who needs a traditional car rental company? Turo is a platform that takes the Airbnb model and applies it to cars. If you have a car you don’t use regularly, you can choose to rent it out for a daily rate. Turo estimates that hosts earn an average of $600 per month, though that varies widely depending on the type of car you have and where you live. </p>
<p>There is some offline work involved, though. You may need to be ready to meet a customer at a dropoff or a pickup point. And you may have to handle cleaning costs at the end. Still, it’s a lot easier than doing the driving yourself and staying out for Uber pickups until 2 a.m.</p>
<p>“We encourage hosts to create a hospitable experience for their guests,” says Carmen Soh, Turo’s corporate communications manager. “Simple touches like leaving water in the car or providing local tips go a long way and keep guests coming back.”</p>
<h2 class="wp-block-heading">3. <strong>Rent your house</strong></h2>
<p><strong>Good for: </strong>Anyone with an extra room or is out of town frequently </p>
<p>The<a target="_blank" href="https://news.airbnb.com/with-host-income-up-85-these-are-the-best-times-of-year-and-locations-to-host/" rel="nofollow noreferrer noopener" data-nyp-affiliate="true"> most recent data from Airbnb</a> shows that the typical host earns around $14,000 annually by renting out their property. Depending on where you live and how much space you have, this might be an easy way to make some extra cash – provided you’re either a) cool with a stranger sleeping in the guest room or b) gone a lot and trust a stranger to take over your house. </p>
<p>If you’re part of a homeowners association or live in a city with tight rental laws, you’ll need to research whether listing your place on Airbnb puts you into legal hot water. </p>
<h2 class="wp-block-heading">4. <strong>Open an online savings account</strong></h2>
<p><strong>Good for: </strong>Anyone who has a chunk of change lying around </p>
<p>This is hands down the easiest option on our list: Move the money you have in savings right now into an online high-yield savings account. That’s the only work involved. The bank’s higher interest rate does the rest. </p>
<p>With some <a target="_blank" href="https://nypost.com/banking/best-high-yield-savings-accounts/" rel="noopener">high-yield savings accounts</a> paying around 5% interest, you can earn $250 on a $5,000 deposit in one year. </p>
<h2 class="wp-block-heading">5. <strong>Sell your old stuff</strong></h2>
<p><strong>Good for:</strong> Anyone looking to declutter</p>
<p>If you have a crowded closet of clothes that no longer suits you or a garage filling up with junk, it may be time to <a target="_blank" href="https://nypost.com/tag/marie-kondo/" rel="noopener">pull a Marie Kondo</a>. </p>
<p>Selling your old and unwanted items provides a great way to free up some room while filling up your bank account. Facebook Marketplace, Poshmark, and the RealReal are all websites that help you list and sell your belongings. </p>
<p>Fees vary by service – for example, Poshmark takes a 20% cut of anything that sells for more than $15 – but the expense can be worth it to save yourself the time of going to a local consignment store. Plus, while The RealReal has made its name for top-tier luxury, Poshmark, and Facebook Marketplace let you sell just about anything – old dog leashes, computer headsets, pillows, and much more.</p>
<h2 class="wp-block-heading">6. <strong>Freelance your skills </strong></h2>
<p><strong>Good for: </strong>Anyone with a specific niche or specialty </p>
<p>One of the most common online money-making routes <a target="_blank" href="https://nypost.com/banking/how-to-save-money-freelancer/" rel="noopener">is through freelance work</a>. Websites like Upwork, Fiverr, and Freelancer allow you to create profiles listing your skills, experience level, and rates. </p>
<p>Potential clients can browse profiles and hire freelancers for anything from graphic design, writing, administrative tasks, and programming. While freelancing can feel competitive, the beauty is you can tailor it completely around your schedule, interests, and abilities. </p>
<h2 class="wp-block-heading">7. <strong>Teach English online </strong></h2>
<p><strong>Good for: </strong>Those who know multiple languages and are up for teaching </p>
<p>Teaching English online has become immensely popular, and for good reason. It allows native English speakers to teach students from around the world without any prior teaching experience. </p>
<p>Companies like VIPKid, Magic Ears, and Qkids are constantly hiring qualified tutors to teach English language lessons via video chat. Lessons are casual and let you set your own hours. While earning potential varies, most companies pay between $14-$26 per hour. Some even offer incentives like signup bonuses and performance raises. </p>
<h2 class="wp-block-heading">8. <strong>Start a newsletter</strong></h2>
<p><strong>Good for: </strong>Anyone who can write and create a real community.</p>
<p>If you’re a writer looking for a way to earn money on your passion, starting a newsletter is a great way to do so. </p>
<p>Consider Substack, where independent writers cover everything from finance to food. According to Sophia Efthimiatou, Substack’s head of writer relations, the company has over 35 million active subscriptions, two million of which are paid subscriptions. </p>
<p>This is not an easy way to make money online — it requires a commitment to regularly creating good material. Additionally, you must build a community — tough work in an online world with an endless content supply. However, Efthimiatou says it’s possible, and one of the most effective ways is to network with other writers. </p>
<p>“Publishers can recommend fellow writers and creators to their audience,” Efthimiatou says. “These tools drive 40% of all free subscriptions and 20% of paid subscriptions across the Substack network.”</p>
<h2 class="wp-block-heading">9. <strong>Become an influencer </strong></h2>
<p><strong>Good for: </strong>Anyone committed to building a large following on social media</p>
<p>If writing a newsletter isn’t your thing, perhaps it’s time to turn your camera on. </p>
<p>Social media influencers collaborate with brands to market products to their audience. You don’t need millions of followers to become an influencer. Micro-influencers with highly engaged followings of tens of thousands can also earn income. Partnering with brands aligned to your interests and values allows you to earn while creating social content. </p>
<p>However, becoming a content creator does take a lot of upfront work — including posting consistently and interacting with other creators. </p>
<h2 class="wp-block-heading">10. <strong>Transcribe someone else’s content</strong></h2>
<p><strong>Good for: </strong>Anyone who can type quickly and has a good ear</p>
<p>While artificial intelligence is reshaping the transcription world, there are still opportunities to earn money by translating audio and creating captions and subtitles. For example, Rev charges customers just $0.25 per minute for AI-based transcription but $1.50 per minute for work performed by a real human. </p>
<p>Know a language besides English? You’re in luck. The company’s service for global subtitles is priced anywhere between $5-$12 per minute. </p>
<h2 class="wp-block-heading">11. <strong>Join Amazon Associates</strong></h2>
<p><strong>Good for: </strong>Anyone with a website or an online presence.</p>
<p>Amazon doesn’t have to be a company that just <em>takes </em>your money. The e-commerce giant’s affiliate marketing program lets anyone with a website or a social media profile recommend products to their readers and followers. </p>
<p>If they click on a customized link to purchase that product, Amazon pays a commission fee. It’s an alternative to being a massive influencer with a huge following — just about anyone can make money through the program. </p>
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		<title>Ways To Automate Your Marketing In 2023</title>
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		<pubDate>Fri, 29 Sep 2023 22:12:00 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
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					<description><![CDATA[[ad_1] &#13; Share &#13; Tweet &#13; Share &#13; Share &#13; Email &#13; &#13; In the whirlwind of digital advancements, businesses constantly find themselves on the lookout for more efficient ways to connect with their audience. The year 2023 is no exception. As we stand at the threshold of this year, marketing continues to evolve, propelled by innovative technology and an ever-changing digital landscape. Automation, once a luxury, has now become a necessity for businesses, irrespective of their&#8230;]]></description>
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<p><span style="font-weight: 400">In the whirlwind of digital advancements, businesses constantly find themselves on the lookout for more efficient ways to connect with their audience. The year 2023 is no exception. As we stand at the threshold of this year, marketing continues to evolve, propelled by innovative technology and an ever-changing digital landscape. Automation, once a luxury, has now become a necessity for businesses, irrespective of their size or domain.</span></p>
<p><span style="font-weight: 400">Why the sudden surge in the significance of automation, you ask? Consumers are now interacting with brands across various platforms and devices. Their digital footprint is vast, and to effectively engage them requires strategies that are both personalized and scalable. Manual interventions are time-consuming and prone to errors. Automation, on the other hand, not only minimizes these inefficiencies but also offers precision targeting and real-time data analytics. From chatbots handling queries around the clock to AI-driven email campaigns that resonate with individual consumer preferences, automation tools are revolutionizing the way businesses approach marketing. In this article, we delve into the various ways businesses can leverage automation in their marketing strategies for 2023, ensuring they remain ahead of the curve and continue to engage their audience in meaningful ways.</span></p>
<h2><b>1. Omnichannel Marketing Automation</b></h2>
<p><span style="font-weight: 400">The consumer journey today is fragmented. They might hop from one device to another, from an app to a website, and expect a seamless experience throughout. Omnichannel marketing recognizes this non-linear journey and ensures consistent messaging across platforms. Whether a user sees an ad on a social media app, receives an email, or browses a website, the brand’s voice remains consistent, creating a cohesive brand image. This seamless integration is crucial, with consumers expecting brands to recognize and cater to their unique journeys.</span> <span style="font-weight: 400">Incorporating </span><a target="_blank" href="https://useinsider.com/omnichannel-marketing-automation/" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">omnichannel marketing automation</span></a><span style="font-weight: 400"> into your strategy ensures a seamless and consistent customer experience across all touchpoints, boosting engagement and conversion rates.</span></p>
<h2><b>2. Chatbots: The Digital Assistants</b></h2>
<p><span style="font-weight: 400">With the increased integration of </span><a target="_blank" href="https://en.wikipedia.org/wiki/Artificial_intelligence" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">artificial intelligence</span></a><span style="font-weight: 400">, chatbots have become the front-runners in transforming customer service experiences. Not just a tool to answer queries, they’re shaping up to offer personalized product recommendations and even assist in sales. Their ability to work tirelessly means that they can cater to customers across different time zones with ease. Businesses are saving costs, and customers enjoy instant responses. In 2023, with advances in natural language processing, chatbots are expected to handle even more complex tasks, becoming an indispensable asset for brands globally.</span></p>
<h2><b>3. AI-Powered Email Campaigns</b></h2>
<p><span style="font-weight: 400">In the sea of emails that consumers receive daily, standing out is crucial. Advanced algorithms analyze user behaviors, past purchases, clicked links, and browsing histories to craft emails that genuinely appeal. It’s beyond generic promotional content; it’s about curating offers and messages that resonate on a personal level. This precise targeting means higher open rates, better conversions, and increased brand loyalty. By automating and personalizing, businesses ensure that email marketing remains a potent tool in their arsenal.</span></p>
<h2><b>4. Social Media Tools: Posting and Analyzing</b></h2>
<p><span style="font-weight: 400">Social media isn’t just about posting; it’s about engagement. With the plethora of platforms available, maintaining consistency in branding and messaging becomes daunting. Automated tools, however, have changed the game. They don’t just post; they analyze user engagement, best posting times, popular content types, and more. By understanding which posts resonate most, businesses can curate content that appeals to their audience, driving better engagement and fostering brand loyalty.</span></p>
<h2><b>5. Predictive Analysis: Foreseeing Trends</b></h2>
<p><span style="font-weight: 400">In today’s fast-paced digital world, being proactive rather than reactive can set a brand apart. Predictive analysis tools sift through mountains of past data to identify patterns. These patterns, in turn, predict future trends. For marketers, this means the ability to strategize campaigns around predicted consumer behaviors, ensuring higher success rates. It’s not just about understanding past successes and failures but about leveraging this knowledge for future gains.</span></p>
<h2><b>6. Dynamic Content Personalization</b></h2>
<p><span style="font-weight: 400">The ‘one-size-fits-all’ approach is long gone. Today, with the help of AI and machine learning, websites and apps can dynamically adjust their content based on user preferences. This personal touch enhances user engagement, as consumers feel valued and understood. Whether it’s showcasing products based on browsing history or tailoring website content to fit individual preferences, dynamic personalization is reshaping the way brands interact with their audience.</span></p>
<h3><b>7. Lead Scoring and Management</b></h3>
<p><span style="font-weight: 400">Every lead is a potential conversion, but not all leads are created equal. Understanding which leads are ‘hot’ and which are ‘cold’ can significantly improve conversion rates. Automated lead scoring does just that. By analyzing user behaviors, engagement levels, and past interactions, these tools prioritize leads, allowing sales teams to focus their efforts where they matter most. In a world where time is money, automated lead management ensures that businesses get the best bang for their buck.</span></p>
<h2><b>8. Feedback Collection and Analysis</b></h2>
<p><a target="_blank" href="https://www.forbes.com/sites/forbestechcouncil/2022/10/07/how-to-ask-for-customer-feedback-and-why-you-should/" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">Feedback is gold</span></a><span style="font-weight: 400">. In 2023, the importance of understanding consumer sentiments cannot be overstated. Automated tools not only collect feedback through surveys but also analyze them, highlighting areas of concern and opportunities for growth. This continuous loop of feedback and improvement ensures that businesses remain agile, adapting to consumer needs and ensuring satisfaction.</span></p>
<h2><b>9. Affiliate Marketing Tools</b></h2>
<p><span style="font-weight: 400">Affiliate marketing, though potent, can be challenging to manage. From tracking multiple affiliates to understanding which ones drive the most traffic to ensure timely payments, the process can get cumbersome. Automation tools streamline this. They offer real-time data on affiliate performance, track conversions, and even automate payment processes, ensuring transparency and trust, the cornerstones of successful affiliate relationships.</span></p>
<h2><b>10. Visual Recognition in Ads</b></h2>
<p><span style="font-weight: 400">Content today is visual. Whether it’s a blog post, a website, or a social media update, images and videos dominate. Visual recognition tools powered by AI analyze these visuals, ensuring that ads placed within them are contextually relevant. It’s not just about placing an ad; it’s about ensuring that the ad aligns with the content, enhancing user experience, and driving better engagement.</span></p>
<h2><b>Summary</b></h2>
<p><span style="font-weight: 400">In the ever-evolving digital realm, staying updated with the latest trends and technologies is not just a choice but a necessity for businesses. As 2023 unfolds, the push for automation in marketing grows stronger, signaling a pivotal shift towards more efficient and personalized consumer engagement. Embracing these automated tools and strategies will not only optimize your marketing efforts but also pave the way for robust growth and a competitive edge. So, whether you’re just dipping your toes into automation or planning to overhaul your entire marketing strategy, remember that the future is automated. Gear up, innovate, and let technology steer your brand towards unprecedented success.</span></p>
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		<pubDate>Mon, 17 Jul 2023 13:44:20 +0000</pubDate>
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					<description><![CDATA[[ad_1] Image: iStock/Drazen Zigic You&#8217;re just about to enter the world of work for the first time. You&#8217;ve bagged some qualifications, you&#8217;ve gained some experience, and you&#8217;ve refined your resume. Also: These are the most in-demand tech roles in 2023 You&#8217;re a good candidate, but where should you try and find work? Would it be better to start at a resource-rich, blue-chip business, or should you hone your skills in a smaller company, where you&#8217;ll have the opportunity&#8230;]]></description>
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<p>You&#8217;re just about to enter the world of work for the first time. You&#8217;ve bagged some qualifications, you&#8217;ve gained some experience, and you&#8217;ve refined your resume.</p>
<p><strong>Also: </strong><a target="_blank" href="https://www.zdnet.com/article/these-are-the-most-in-demand-tech-roles-in-2023/" rel="follow noopener"><strong>These are the most in-demand tech roles in 2023</strong></a></p>
<p>You&#8217;re a good candidate, but where should you try and find work? Would it be better to start at a resource-rich, blue-chip business, or should you hone your skills in a smaller company, where you&#8217;ll have the opportunity to quickly become a big fish in a small pond?</p>
<p><!----></p>
<p>Five business leaders reflect on their careers and give us their best-practice tips.</p>
<h2>1. Find an organization that suits you</h2>
<p>Cynthia Stoddard, CIO at Adobe, started out at a big firm but says the route you take and the size of the company you work for will depend on your personality.</p>
<p>&#8220;It&#8217;s kind of like, do you go to a big university, or do you go to a small school? Where are you going to get the most out of it?&#8221; </p>
<p>Stoddard advises other professionals to think about who they are, to consider what they want from their careers, and to find an employer that offers a good jumping-off point.</p>
<p><strong>Also: </strong><a target="_blank" href="https://www.zdnet.com/article/meet-the-post-ai-developer-more-creative-more-business-focused/" rel="follow noopener"><strong>Meet the post-AI developer: More creative, business-focused</strong></a></p>
<p>&#8220;If you crave diversity in what you do every day and some personalized attention, the way to go is to a small firm &#8212; and you&#8217;re going to learn better that way,&#8221; she says.</p>
<p>&#8220;But if you&#8217;re confident that you can be brought into a big company and given a laptop, a cell phone, and a cube, and maybe a partner to help you get acclimated, go for it.&#8221;</p>
<h2>2. Explore opportunities at companies of all sizes</h2>
<p>Alex Hibbitt, engineering director at Albelli-Photobox Group, says you&#8217;ll learn many skills at any organization. He advises up-and-coming professionals to work in both big and small firms. Where you start, however, is up to you.</p>
<p>&#8220;From my perspective, starting in a smaller organization and going bigger has allowed me to grow as my career has grown,&#8221; he says. &#8220;So, I think that&#8217;s generally a good approach, but people&#8217;s mileage may vary. It depends on what impact they want to have.&#8221;</p>
<p>Hibbitt started his career at Arts Alliance Media, which is a cinema software specialist. He was employee number 12 and learned a lot through the experience.</p>
<p><strong>Also: </strong><a target="_blank" href="https://www.zdnet.com/article/generative-ai-is-changing-your-technology-career-path-heres-what-you-need-to-know/" rel="follow noopener"><strong>Generative AI is changing your technology career path. What to know</strong></a></p>
<p>&#8220;I think the one constant that&#8217;s true is change,&#8221; he says. &#8220;If you start in a small ecosystem, you can get a perspective of what change looks like &#8212; and then you can apply your knowledge in a bigger ecosystem later on in your career.&#8221;</p>
<p>Hibbitt says moving on to work for Albelli-Photobox Group has provided a fresh perspective of what change looks like in a bigger organization. </p>
<p>&#8220;Our engineering community is pushing 300 people,&#8221; he says. &#8220;Being able to navigate change through an organization that size is a different skill to navigating change in an organization of 12 people.&#8221; </p>
<h2>3. Work for a business that provides fresh challenges</h2>
<p>Lalo Luna, global head of strategy and insights at Heineken, is another business leader who says the size of the organization you work for at the beginning of your career isn&#8217;t the most important factor.</p>
<p>&#8220;It&#8217;s not about the company,&#8221; he says. &#8220;It&#8217;s more about how you exploit all the resources and all the knowledge that you have available. I think it&#8217;s about how you can be open to learning new things, how you receive feedback, and it&#8217;s about your ability to continuously learn.&#8221; </p>
<p><strong>Also: </strong><a target="_blank" href="https://www.zdnet.com/education/professional-development/tell-me-about-yourself-interview-question/" rel="follow noopener"><strong>How to flawlessly answer the &#8216;Tell me about yourself&#8217; interview question</strong></a></p>
<p>Luna says there are no explicit rules that dictate where you&#8217;ll be happiest and most successful. While he&#8217;s risen to the top in a huge global enterprise, he knows other people who&#8217;ve struggled to achieve their aims in blue-chip firms.</p>
<p>&#8220;I hear a lot of stories of people who left very big companies because they weren&#8217;t happy,&#8221; he says. &#8220;They jumped into smaller companies, and they&#8217;re now very successful and more comfortable.&#8221; </p>
<p>Luna says the company that feels a good fit for you personally is likely to be the right place to work, regardless of size. </p>
<p>&#8220;It&#8217;s more about the culture, the people, your reaction, and how you can adapt yourself to business challenges.&#8221;</p>
<h2>4. Think carefully about the people you&#8217;ll work with</h2>
<p>Not everyone moves from one company to another. Technology Adoption Manager Robyn Furby, for example, has spent her whole career at insurance specialist NFU Mutual. </p>
<p>The organization was recently named a <a target="_blank" href="https://www.nfumutual.co.uk/about-us/careers/" rel="noopener noreferrer nofollow" class="c-regularLink">Gallup Exceptional Workplace 2023</a>, which was the eighth consecutive year it&#8217;s received the award. It recognizes companies that concentrate on engagement and workplace culture.</p>
<p>Furby says NFU Mutual&#8217;s attention to workplace culture made staying in one place an easy decision.</p>
<p>&#8220;The people and the environment [have] always been what&#8217;s made me stay with the organization because I&#8217;ve been able to grow and learn with people who I really connect with,&#8221; she says. </p>
<p><strong>Also: </strong><a target="_blank" href="https://www.zdnet.com/article/software-developers-work-best-in-teams-heres-how-ai-is-helping/" rel="follow noopener"><strong>Software developers work best in teams. Here&#8217;s how AI is helping</strong></a></p>
<p>Furby says the key lesson for professionals who are thinking about where to start their careers is that the human element is critical.</p>
<p>&#8220;My career has grown within one place, but I&#8217;ve always learned about lots of different elements within my organization,&#8221; she says. &#8220;I think it&#8217;s all about finding the right company for you.&#8221; </p>
<h2>5. Use your passion as a guide</h2>
<p>Jay Meyering, senior manager for software development at CrossFit, formerly worked for tech giant Oracle and he says there are benefits to working at both small firms and their bigger counterparts.</p>
<p>However, working in a major enterprise means you can get exposed to some exciting things.</p>
<p>&#8220;The benefit of being at a big company like Oracle is there were a lot of people to learn from, and there were a lot of really smart people there and just cool things that other teams were doing,&#8221; he says. &#8220;We did a lot of knowledge sharing.&#8221;</p>
<p><strong>Also: </strong><a target="_blank" href="https://www.zdnet.com/article/enterprises-move-to-the-edge-but-the-edge-may-not-be-ready/" rel="follow noopener"><strong>Enterprises move to the edge, but the edge may not be ready</strong></a></p>
<p>Yet Meyering describes his current role as his &#8220;dream job.&#8221; He started doing CrossFit 15 years ago and moved to the company three years ago, merging his hobby with his passion for development and data. </p>
<p>&#8220;What I love about this smaller company is that you&#8217;re exposed to so much more,&#8221; he says. &#8220;I think that helps you get a lot of breadth, and there&#8217;s almost a forcing function that says, &#8216;no one else can do this.&#8217; So, I then get to jump in and learn this new thing.&#8221; </p>
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		<title>Ways to Make Homebuying More Affordable</title>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Fri, 02 Jun 2023 00:05:44 +0000</pubDate>
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					<description><![CDATA[[ad_1] There are many factors to consider as you begin the homebuying process, from the number of bedrooms and bathrooms to the square footage and location. However, one of the most important decisions you must make during this time is how much you are willing to spend to ensure affordable, sustainable homeownership. Most lenders suggest you spend no more than 28% of your monthly income — before taxes are taken out — on your mortgage payment. But&#8230;]]></description>
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<p class="lead">There are many factors to consider as you begin the homebuying process, from the number of bedrooms and bathrooms to the square footage and location. However, one of the most important decisions you must make during this time is how much you are willing to spend to ensure affordable, sustainable homeownership.</p>
<article class="align-center"><img decoding="async" srcset="https://myhome.freddiemac.com/sites/g/files/ynjofi136/files/styles/max_325x325/public/blog_options-affordable-homebuying-blog.png?itok=GHo8ydl_ 325w, https://myhome.freddiemac.com/sites/g/files/ynjofi136/files/styles/max_650x650/public/blog_options-affordable-homebuying-blog.png?itok=cfaWY20X 650w, https://myhome.freddiemac.com/sites/g/files/ynjofi136/files/styles/max_1300x1300/public/blog_options-affordable-homebuying-blog.png?itok=Xco_tj_s 820w" sizes="(min-width: 1290px) 1290px, 100vw" src="https://myhome.freddiemac.com/sites/g/files/ynjofi136/files/styles/max_325x325/public/blog_options-affordable-homebuying-blog.png?itok=GHo8ydl_" alt="Parent holding child in front of a window" typeof="foaf:Image"/></article>
<p>Most lenders suggest you <a target="_blank" href="https://myhome.freddiemac.com/buying/what-can-you-afford" rel="noopener">spend no more than 28% of your monthly income</a> — before taxes are taken out — on your mortgage payment. But how much you feel comfortable spending depends on your personal financial situation. In fact, there are several different types of affordable housing that can allow you to match your lifestyle wants with your budget needs.</p>
<p>Below, we’ve created a list of the various affordable housing types you may come across in your housing search.</p>
<h2>Affordable Housing Types</h2>
<h3><a target="_blank" href="https://myhome.freddiemac.com/blog/homebuying/how-you-can-begin-build-wealth-starter-home" rel="noopener">Starter homes</a></h3>
<p>These homes serve the needs of their owners, usually first-time homebuyers, for a short-term period — typically 5-10 years. Although they may lack some amenities and space found in so-called forever homes, they’re more affordable and allow homeowners to build wealth through <a target="_blank" href="https://myhome.freddiemac.com/owning/equity-and-appreciation" rel="noopener">home equity</a>, home value appreciation and tax benefits.</p>
<h3><a target="_blank" href="https://myhome.freddiemac.com/blog/homebuying/breathing-new-life-old-buying-fixer-upper-and-distressed-homes" rel="noopener">Distressed/foreclosed homes</a></h3>
<p>This type of home is one that is either on the edge of <a target="_blank" href="https://myhome.freddiemac.com/blog/homeownership/20211007-avoiding-foreclosure" rel="noopener">foreclosure</a> or already owned by a bank. Although these homes appear significantly cheaper on paper, they often need significant <a target="_blank" href="https://myhome.freddiemac.com/blog/keyword/home-renovation" rel="noopener">renovation</a> before they’re inhabitable. Areas that require attention commonly include repairs to the structure, plumbing or roofing, as well as addressing other health and safety hazards. In rare cases these homes may be completely abandoned and require additional attention. Homebuyers who opt for distressed or foreclosed homes can expect a lower purchase price and less competition, but more spending on necessary improvements and repairs.</p>
<h3><a target="_blank" href="https://myhome.freddiemac.com/blog/homebuying/why-you-should-consider-buying-manufactured-home" rel="noopener">Manufactured homes</a></h3>
<p>Manufactured homes are built in a factory rather than directly on the land where its owners will live. These homes can take two to three months to complete compared to the average site-built home turnaround of seven to eight months. In addition to the convenience and affordability provided by new factory-built homes, which are roughly one-fifth the cost of new site-built homes, each one is required to undergo inspection and meet Department of Housing and Urban Development standards that cover design and construction, durability, fire resistance, energy efficiency and more — ensuring the home is no more vulnerable to weather-related damages and other wear and tear than site-built homes.</p>
<h3><a target="_blank" href="https://myhome.freddiemac.com/blog/homebuying/what-you-should-know-about-buying-homesteps-home" rel="noopener">HomeSteps homes</a></h3>
<p>HomeSteps homes are owned by Freddie Mac and marketed and sold across the country at competitive prices. To keep homes affordable and accessible, HomeSteps gives homebuyers a 30-day window to submit an offer on a home before facing competition from investors. By prioritizing offers from those who plan to live in the property, HomeSteps provides an opportunity for more buyers to accomplish their homeownership goals without being priced out of the market.</p>
<h3><a target="_blank" href="https://myhome.freddiemac.com/blog/homebuying/how-community-land-trusts-can-make-homebuying-more-affordable" rel="noopener">Community land trusts (CLTs)</a></h3>
<p>These are nonprofit, community-based organizations that provide buyers with affordable housing opportunities. With a CLT, homebuyers purchase the structure with a mortgage but lease the land it sits on at a below-market rate through a monthly fee — together, these payments could be less than the cost of renting a home. This type of housing ensures that owners build wealth while the homes remain affordable for the next homebuyer.</p>
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		<title>4 Ways to Trick Your Brain Into a Better Workout &#8211; The New York Times</title>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Sun, 28 May 2023 22:20:38 +0000</pubDate>
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					<description><![CDATA[[ad_1] 4 Ways to Trick Your Brain Into a Better Workout&#160;&#160;The New York Times [ad_2] Source link]]></description>
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		<title>5 Ways to Approach Marketing for Amanita Mushrooms – Rolling Stone</title>
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		<pubDate>Sat, 06 May 2023 01:16:03 +0000</pubDate>
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					<description><![CDATA[[ad_1] If you are unfamiliar with amanita mushrooms, they are poised to be the next big thing to hit the legal market and the cannabis industry is hopping on board. Native to the Northern Hemisphere, amanita mushrooms have been utilized throughout history as psychoactive substances, as they are known to induce mild hallucinations. Now the fungi are popping up in cannabis stores around the world. One theory about amanita shrooms is that they’re responsible for the way&#8230;]]></description>
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<p class="paragraph larva //   lrv-a-font-body-l   ">
	<span class="lrv-u-text-transform-uppercase u-letter-spacing-012">If you are</span>  unfamiliar with amanita <a target="_blank" href="https://www.rollingstone.com/t/mushrooms/" id="auto-tag_mushrooms" data-tag="mushrooms" rel="noopener">mushrooms</a>, they are poised to be the next big thing to hit the legal market and the cannabis industry is hopping on board. Native to the Northern Hemisphere, <a target="_blank" href="https://www.iceers.org/amanita-muscaria-basic-info/" rel="noreferrer noopener nofollow">amanita mushrooms have been utilized throughout history as psychoactive substances</a>, as they are known to induce mild hallucinations. Now the fungi are popping up in cannabis stores around the world.</p>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	One theory about amanita shrooms is that they’re responsible for the way Santa dresses. The iconic red and white color scheme of Father Christmas may be <a target="_blank" href="https://www.npr.org/2010/12/24/132260025/did-shrooms-send-santa-and-his-reindeer-flying" rel="noreferrer noopener nofollow">a tribute to the fly agaric mushroom</a>, a white-speckled, red-capped fungus that is featured in many fairy tales. Reindeer that come across patches of yellow snow left by shamans who have taken the drug may act in an excited manner, as if they were intoxicated. Reindeer herders in Siberia and Lapland began harvesting the mushrooms and processing them to maximize their psychoactive effects.</p>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	When fresh, the mushroom contains <a target="_blank" href="https://pharmacia.pensoft.net/article/56112/#:~:text=Ibotenic%20acid%20and%20muscimol%20are,intoxication%20(Johnston%2C%202009)." rel="noreferrer noopener nofollow">ibotenic acid</a>, which is converted to muscimol after being dried. Muscimol is a potent hallucinogen that interacts with receptors in the brain and can cause distortions in size, time and space. The consumption of muscimol likely caused Alice to experience hallucinations of growing alternately tall and short when she visited Wonderland. The phrase “getting pissed” likely originated from the fact that muscimol, a hallucinogenic drug, passes through the body relatively unchanged.</p>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	In 2020, Oregon became the first State to <a target="_blank" href="https://www.nytimes.com/2023/01/03/health/psychedelic-drugs-mushrooms-oregon.html" rel="noreferrer noopener nofollow">legalize psychedelics for therapeutic use</a>, while Washington, D.C., voters approved a measure to decriminalize psychedelics, including amanita mushrooms. It appears likely that shrooms are currently experiencing a similar surge in popularity to that of cannabis products’ recent acceptance and legalization. Businesses must stay up to date with their marketing strategies to capitalize on the growing amanita mushrooms trend.</p>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	For those in the cannabis industry who are following the expansion of legalization and want to plan for offering amanita and other mushrooms, it’s not too early to consider marketing approaches. Identifying your target customers is essential for developing an effective marketing strategy in the adult-use cannabis industry. It is important to consider who your potential customers are and how best to reach them.</p>
<section class="brands-most-popular // recirculation-modules a-span1 lrv-u-padding-b-1 u-padding-b-175@desktop-xl lrv-u-padding-t-025 u-overflow-hidden u-border-color-brand-primary u-border-tb-5 lrv-u-padding-b-075@mobile-max">
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<p>		Editor’s picks</p>
</h2>
</section>
<h3 class="heading larva //      ">Don’t Limit Your Market</h3>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	Despite millennials being the primary purchasers of cannabis products, accounting for <a target="_blank" rel="noreferrer noopener nofollow" href="https://www.headset.io/industry-reports/a-look-at-cannabis-consumer-demographics-in-2023#form">roughly half of all legal cannabis sales last year</a>, Gen Xers and baby boomers have also increased their market share. Recent market research indicates that even consumers who primarily consider themselves “recreational users” are using cannabis for wellness purposes, such as improving sleep and relieving stress. The traditional “burnout” stereotypes of who is buying cannabis products and why are no longer accurate. If you’re only targeting millennials for adult-use and boomers for medical-use, you may be missing out on potential customers from other age and gender groups. In other words, it is important to consider a broader range of demographics when marketing amanita mushrooms.</p>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	By understanding why customers use cannabis, you can create marketing strategies that appeal to a variety of demographics. Identifying the common interests of your target customers will help you develop tailored approaches to address each segment’s needs, while also creating messaging that resonates.</p>
<h3 class="heading larva //      ">Create a Distinctive Brand Profile</h3>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	Establish a logo and voice that will make your brand recognizable and unique in a crowded shroom market. Incorporate these elements into your online presence and marketing materials. Of course, doing so can be a bit challenging in the mushrooming industry. Companies must follow a handful of legal regulations as well as the terms of service on various advertising and social media platforms.</p>
<p style="background-color: #fff9be;padding: 30px;border-radius: 8px"><a target="_blank" href="https://council.rollingstone.com/?utm_medium=referral&amp;utm_source=rollingstone.com&amp;utm_campaign=in-article-link&amp;utm_content=yellow-callout-box" rel="noopener">The Rolling Stone Culture Council</a> is an invitation-only community for Influencers, Innovators and Creatives. <a target="_blank" style="text-decoration: underline" href="https://council.rollingstone.com/qualify?utm_medium=referral&amp;utm_source=rollingstone.com&amp;utm_campaign=in-article-link&amp;utm_content=yellow-callout-box" rel="noopener"><em><strong>Do I qualify?</strong></em></a></p>
<section class="brands-most-popular // recirculation-modules a-span1 lrv-u-padding-b-1 u-padding-b-175@desktop-xl lrv-u-padding-t-025 u-overflow-hidden u-border-color-brand-primary u-border-tb-5 lrv-u-padding-b-075@mobile-max">
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<p>		Related</p>
</h2>
</section>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	Adhering to the regulations regarding health claims for products not regulated by the FDA can be costly for a new business. With this in mind, a company selling amanita mushrooms should avoid overstepping regulatory boundaries and instead focus on communicating benefits of their product in a creative way. Creativity can lead to unique and memorable branding. The cannabis industry has taught us that packaging and asset design are essential for more than just name recognition. To ensure success, your brand’s imagery and language must be attractive to consumers.</p>
<h3 class="heading larva //      ">Teach, Don’t Preach</h3>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	Amanita mushrooms may struggle to reach consumers who have been exposed to decades of negative messaging about psychedelics. One effective way for a store to stand out in a competitive market is to offer clear instructions on the advantages, risks and applications of their merchandise. A business can establish itself as a reliable source of knowledge by sharing straightforward, yet precise data.</p>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	By utilizing a content marketing strategy that employs SEO, the company can benefit from increased consumer engagement and trust, while also elevating its search engine rankings. Educational content is also a key component of successful online shrooms marketing, as it helps to build brand reputation and attract new customers.</p>
<h3 class="heading larva //      ">Expand Your Digital Advertising Efforts</h3>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	No single approach to online marketing is suitable for every amanita mushroom vendor. Besides, depending on a single channel for sales and lead generation is a surefire way to fail. An efficient website, an SEO strategy and social media marketing are all essential. Incorporating social media influencers can help boost a company’s brand recognition and draw in new audiences, as well as potential customers.</p>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	As the popularity for amanita mushrooms and other natural psychedelics grows, it is essential to expand online marketing to multiple platforms in order to maximize visibility. You can also tailor content to different types of consumers, like concertgoers and extreme sports fanatics. Social influencers are becoming increasingly important too, as they have more freedom than official brand accounts on social media.</p>
<section class="brands-most-popular // trending-in-article a-span1 lrv-u-padding-b-1 u-padding-b-175@desktop-xl lrv-u-padding-t-025 u-overflow-hidden u-border-color-brand-primary u-border-tb-5 lrv-u-padding-b-1@mobile-max">
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<p>		Trending</p>
</h2>
</section>
<h3 class="heading larva //      ">Embrace New and Existing Marketing Platforms</h3>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	Rather than relying solely on internet marketing, amanita mushroom brands can take their advertising efforts offline. Email marketing, billboards, mailers and promotional events are all effective ways to reach potential customers. Traditional advertising and marketing channels provide a means to interact more intimately and directly with potential customers, especially for companies that depend on local markets. Local advertising networks and wellness activities offer opportunities to inform consumers about the background and research of amanita mushrooms, and introduce new businesses in the field to audiences that are already interested in and open to natural health products.</p>
<p class="paragraph larva //   lrv-a-font-body-l   ">
	As psychedelics continue toward further legalization, businesses taking part in the creation and sale of such products will be looking to see how the product category fits within the overall industry of psychedelics and cannabis. Marketing is an important component of this exploration and business leaders should consider the options and approaches to form an effective strategy.</p>
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		<title>4 Ways Marketing Can Improve the Customer Onboarding Process</title>
		<link>https://cbomo.com/4-ways-marketing-can-improve-the-customer-onboarding-process/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Mon, 01 May 2023 20:31:57 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Improve]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Onboarding]]></category>
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		<guid isPermaLink="false">https://cbomo.com/4-ways-marketing-can-improve-the-customer-onboarding-process/</guid>

					<description><![CDATA[[ad_1] Opinions expressed by Entrepreneur contributors are their own. Digital identity verification is a critical step in customer onboarding, especially for businesses operating in highly regulated industries such as financial services or payments. However, the traditional methods of identity verification, such as a person reviewing government-issued IDs or conducting manual background checks, can be time-consuming and expensive. Onboarding is an opportunity for businesses to make a strong first impression, but those methods can lead to poor user&#8230;]]></description>
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<p>
    Opinions expressed by Entrepreneur contributors are their own.  </p>
<div>
<p>Digital identity verification is a critical step in <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/use-these-top-7-customer-onboarding-practices-to/439066" rel="follow noopener">customer onboarding</a>, especially for businesses operating in highly regulated industries such as financial services or payments.</p>
<p>However, the traditional methods of identity verification, such as a person reviewing government-issued IDs or conducting manual background checks, can be time-consuming and expensive. Onboarding is an opportunity for businesses to make a strong first impression, but those methods can lead to poor <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/how-much-should-entrepreneurs/403783" rel="follow noopener">user experiences</a> and customer abandonment. Yet if onboarding processes are not well-designed, they can open the door for fraudsters and lead to significant financial losses.</p>
<p>In the current economic environment, companies are striving to onboard the right customers at the right costs. That requires help from all areas of the business, and it&#8217;s where marketing can play a role.</p>
<p>Marketing is all about understanding customer needs and behaviors and using that information to create strategies that help businesses achieve their goals. By applying marketing principles to identity verification at user onboarding, businesses can make the process more efficient and create positive customer experiences that build trust, enhance the brand reputation and reduce abandonment.</p>
<p>When responsible, <a target="_blank" href="https://www.entrepreneur.com/en-au/marketing/ethical-marketing-as-a-tool-for-changing-the-face-of/441463" rel="follow noopener">ethical marketing</a> intersects with identity verification at onboarding, customers and businesses can reap the benefits. Here are four ways that can happen.</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/7-strategies-to-revamp-your-customer-onboarding/274848" rel="follow noopener">7 Strategies to Revamp Your Customer Onboarding</a></b></p>
<h2>1. Simplifies the verification process</h2>
<p>The marketing team can help its colleagues simplify <a target="_blank" href="https://www.entrepreneur.com/science-technology/why-authenticating-users-is-a-good-thing-for-your-business/434393" rel="follow noopener">identity verification</a> by providing clear, concise instructions to users so they know exactly what to do and are more at ease during onboarding. That can be especially helpful for those who may not be familiar with the verification process or who may have limited access to technology. The right tone and voice from marketing can help a user through a daunting process while leaving a positive association with the brand.</p>
<p>Recent <a target="_blank" href="https://trulioo.highspot.com/viewer/635039592f64cbe78ffb85be" rel="nofollow noopener">research from Trulioo</a>, for instance, found that 53% of payment service providers consider empathy — showing an understanding of customer needs, concerns and values — a top factor in building trust through identity verification. The same research showed that 92% of consumers consider empathy to be as important or more important during onboarding, compared with how they felt two to three years ago.</p>
<p>Marketing also can support product design teams as they create intuitive user interfaces that guide customers through the verification process step by step. For example, businesses can use visual cues, such as progress bars or check marks, to indicate to customers their progress in the verification process. Those cues can create positive experiences that encourage customers to complete onboarding. When the cues use a visual system that aligns with a company&#8217;s brand promise, yet another strong positive association is made between the company and customer.</p>
<h2>2. Creates a sense of urgency</h2>
<p>Marketing can help create a sense of urgency around the verification process. For example, businesses can use messaging that emphasizes the importance of verifying identity, such as highlighting how it helps <a target="_blank" href="https://www.entrepreneur.com/leadership/how-to-protect-yourself-and-your-business-from-fraud/335683" rel="follow noopener">prevent fraud</a>.</p>
<p>When it&#8217;s appropriate, businesses can use techniques such as countdown timers or limited-time offers to give customers a stronger sense of engagement with the onboarding journey. Offering incentives for completing the verification process can encourage users to continue through the onboarding steps. This may not make sense in all industries, but it can help reduce the number of people who abandon the onboarding process.</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/7-common-customer-onboarding-mistakes-to-avoid-at-all-costs/238397" rel="follow noopener">7 Common Customer Onboarding Mistakes to Avoid at All Costs</a></b></p>
<h2>3. Builds trust</h2>
<p>Identity verification is a critical element in <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/5-strategies-for-how-to-make-customers-trust-your-brand/289167" rel="follow noopener">building trust</a> between a business and its customers. By verifying digital identities, businesses create a safer environment for customers.</p>
<p>Marketing can convey that message clearly throughout onboarding to enhance the brand reputation and ensure customers understand exactly why they&#8217;re providing information for verification. The messaging can emphasize the security benefits or leverage social proof, such as <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/how-to-get-and-use-testimonials-referrals-and-reviews/285201" rel="follow noopener">customer reviews or testimonials</a>, to demonstrate the process is secure and efficient.</p>
<p>That type of communication can pave the way for positive user experiences and customers who believe the company is taking steps to ensure their security and data privacy. When companies showcase their commitment to a secure digital environment, customers are more likely to trust the process and provide the necessary onboarding information.</p>
<p>Businesses also can use branding elements such as logos or color schemes to create a consistent and recognizable user experience. That can help reinforce the business&#8217;s <a target="_blank" href="https://www.entrepreneur.com/starting-a-business/5-tips-for-building-a-strong-brand-identity/289007" rel="follow noopener">brand identity</a> and create trust with customers.</p>
<h2>4. Builds personalized and customized experiences</h2>
<p>Businesses can leverage marketing tactics to personalize and customize identity verification workflows. When a company understands its customers&#8217; needs and behaviors, it can tailor onboarding steps to each person, striking the balance between security and meeting consumer expectations for speed and convenience.</p>
<p><a target="_blank" href="https://www.entrepreneur.com/growing-a-business/are-you-giving-your-customers-personalized-experiences/435082" rel="follow noopener">Personalization</a> can also give people the feeling that a business really knows them, such as when it greets them by name or uses messaging specific to their industry or interests. Those nuanced techniques can create more engaging experiences that encourage users to complete the verification process.</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/how-to-turn-strangers-into-loyal-customers-with-user/437722" rel="follow noopener">How to Turn Strangers into Loyal Customers With User Onboarding</a></b></p>
<h2>Marketing forms the foundation of long-lasting relationships</h2>
<p>Harnessing best-in-class marketing techniques for the identity verification process can create a more positive onboarding experience and strengthen the relationship between businesses and their customers.</p>
<p>When businesses truly leverage this type of holistic approach, they can realize the benefits of increased <a target="_blank" href="https://www.entrepreneur.com/en-in/marketing/why-customer-satisfaction-is-the-key-for-business-growth/319778" rel="follow noopener">customer satisfaction</a>, retention and trust. Clear communication, an engaging process and personalized experiences help ensure businesses onboard the customers they want while building trust and confidence in the brand.</p>
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