David Olusegun has been branding consumer products and the entertainment industry for the last 15 years and has picked up some tips and tricks along the way for aspiring entrepreneurs.
Working with global brands such Warner Music, and Sony Pictures has allowed him to gain vast experience within his industry, and be able to coach others with building their own brands.
He has built his newsletter – Creators Blueprint – into a passive source of income, generating up to £5,000 a month.
He said: “My aim was to provide a comprehensive resource that could act as a blueprint for creators, entrepreneurs and leaders to learn from some of the most successful creators in the world to give.”
For any successful newsletter, Britons are encouraged to find a topic they have vast knowledge about that they can help others understand.
By picking a topic, Britons can develop and attract a loyal readership.
Mr Olusegun said: “I focused on creating high-quality content, targeting creators who were in dire need of strategies, insights, and tips to improve their business.
“I promoted the newsletter via organic and paid marketing through various channels such as social media, and other newsletters.”
Britons need to be able to promote themselves and get their product out to as many people as possible as the next newsletter subscriber could be anywhere.
Using social media platforms such as TikTok or Instagram can help people that may not have a large following reach a variety of people.
With a strong topic and delivery, Britons can create their own ads by making videos on these platforms explaining why people need to subscribe to the newsletter.
Mr Olusegun explained if people can gain loyal readership, they can build on this and offer exclusive access to certain information.
He introduced a paid membership plan. So, for a small fee, paid subscribers got access to exclusive content, including masterclasses, one-on-one consultations, and downloadable resources.
This not only allowed him to monetise but also helped create a sense of community among members.
He continued: “Once I had a dedicated subscriber base, I reached out to brands that aligned with the needs and interests of my readership. By collaborating with these companies, I was able to offer my subscribers exclusive discounts and benefits, which added value to their subscription. In return, I started earning a commission through affiliate marketing.”
However, he warned that before people think about monetising their content, they need to remember the most effective strategies are those that provide value to their audience.
Mr Olusegun added: “Always keep your audience’s needs and interests at the heart of your decisions, and success is more likely to follow.”
He gave his five key tips for monetising content. Following these tips has helped Mr Olusegun gain vast success and earn £5,000 a month through newsletters alone.
Master the Art of Affiliate Marketing: “Affiliating with brands relevant to one’s content and audience can be a profitable way to monetize. Promote products or services and earn a commission for every sale made through a referral. Just remember, credibility is key. Only endorse products one believes in to maintain trust with their audience.”
Create Premium Content: “Implement a membership or subscription model where your audience pays for access to exclusive content. This could include in-depth guides, webinars, or one-on-one consultations. This not only generates revenue but also helps build a loyal community around your content.”
Utilise Sponsored Content: “Partner with brands and businesses to create content that highlights their products or services. This can be a win-win situation as the brand gets exposure, and you receive payment. Ensure the sponsored content aligns with your audience’s interests and provides them with value.”
Launch Digital Products: “If you’re an expert in a particular field, consider packaging your knowledge into digital products. These could be eBooks, online courses, templates, or even mobile apps. Digital products can be sold unlimited times, creating a sustainable and scalable revenue stream.”
Offer Services: “Your skills as a content creator can be a lucrative source of income. Offer services such as consulting, content creation, design work, or coaching sessions. This personal interaction can significantly enhance your relationship with your audience, resulting in increased engagement and monetisation opportunities.”
Mr Olusegun has worked for/with many global brands including Warner Music, MTV, Nickelodeon, Nike, and Sony Pictures. His experiences inspired him to establish Creative Control Ventures (CCV), a venture builder that partners with purpose-driven celebrities to launch global Consumer Packaged Goods brands.
Since its inception in September 2021, CCV has shown remarkable growth, including the successful launch of Nala’s Baby, a brand stocked in over Boots stores across the UK.
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After a brutal 2022, the stock market is showing signs of recovery this year, and investor sentiment continues to improve amid the constant moderation in inflation, recent robust economic data, and easing fears about the global financial system. As the stock market rebounds, fundamentally strong stocks M/I Homes, China Automotive (CAAS), and Bassett Furniture (BSET), riding high on sentiment, could be wise investments. Continue reading….
2022 was a rough year for the stock market and the economy. However, signs of cooling inflation, a less hawkish Fed, recent strong economic data, and easing bank system fears have put the stock market on a recovery path this year, with a few quality stocks leading the way.
As the stock market recovers, investor sentiment turns positive for M/I Homes, Inc. (MHO), China Automotive Systems, Inc. (CAAS), and Bassett Furniture Industries, Incorporated (BSET). These stocks could be ideal investments for significant returns.
2022 was a painful year for the stock market, and all three major market indices suffered their worst losses since 2008, with the benchmark S&P 500 declining more than 19%, while the Nasdaq and the Dow tumbled 33.1% and 8.8%, respectively. Multi-decade high inflation, monetary policy tightening, geopolitical concerns, and volatile economic data weighed on investor sentiment throughout the year.
While a volatile equity market environment persists this year, stocks have recovered some of the ground lost earlier. The S&P 500 gained nearly 5.6% year-to-date, while the Nasdaq Composite is up 13.3%.
Over time, inflation numbers have improved significantly. The Labor Department reported that the Consumer Price Index (CPI) increased 5% year-over-year in March, down from 6% in February and a peak of 9.1% last June. Moreover, annual inflation has dropped for the ninth consecutive month.
With the constant moderation in inflation, the Federal Reserve downshifted to smaller interest-rate increases. In late March, the Fed raised rates by 25 basis points (bps), taking the federal funds rate to a 4.75%-5% range. The decision was haunted by turmoil in the banking sector, which is potentially related to a higher interest rate environment.
To keep inflation on a sustained downward path to 2%, the central bank will likely increase interest rates by 25 bps at the May meeting, with a possible pause in view as lending slows.
Despite aggressive efforts from the Fed to cool off the economy, employees still have plenty of demand for workers. Payrolls rose by 236,000 in March, and the unemployment rate dropped to 3.5%. The economy added 472,000 jobs in January and 326,000 in February. While there are signs of a gradually cooling hiring trend, the labor market is still strong.
Furthermore, business activity climbed this month to nearly a 12-month high, boosted by stronger services and manufacturing. The S&P Global’s flash April composite purchasing managers index rose 1.2 points to 53.5, exceeding the expectations of economists surveyed by Bloomberg.
Recently, market sentiment is also improved by easing bank system fears. The failure of Silicon Valley Bank and other regional banks last month sparked worries about a financial crisis that could potentially harm the economy; however, the threat appears to be fading as governments stepped in to help stem withdrawals and offer stability to banking systems.
As the stock market appears to recover, it could be an excellent time to invest in quality stocks MHO, CAAS, and BSET for potential gains.
Let’s discuss the fundamentals of these stocks in detail:
M/I Homes, Inc. (MHO)
MHO operates as a builder of single-family homes in Ohio, Indiana, Illinois, Minnesota, Michigan, Texas, North Carolina, and Tennessee. The company operates through three segments: Northern Homebuilding; Southern Homebuilding; and Financial Services. In addition, it designs, constructs, and sells single-family homes and attached townhomes to first-time, move-up, and luxury buyers.
On January 25, MHO commenced operations in the Fort Myers/Naples, Florida market and announced that Kevin Brown had been named Area President. The company’s existing operations in Orlando, Tampa, and Sarasota, Florida, have been successful for many years. And opening in Fort Myers/Naples would allow MHO to build upon that success as it expands along the Southwest coast of Florida.
In terms of forward non-GAAP P/E, MHO’s 5.76x is 57.6% lower than the 13.57x industry average. Also, the stock’s forward EV/EBIT multiple of 5.14 is 59.2% lower than the industry average of 12.60.
MHO’s total revenue increased 16.2% year-over-year to $1 billion in the first quarter that ended March 31, 2023. Its gross margin rose 10.1% from the year-ago value to $234.63 million. The company’s operating income was $134.59 million, up 9.5% year-over-year. Also, its adjusted EBITDA grew 8.7% from the prior-year period to $146.82 million.
In addition, the company’s net income increased 12.2% from the year-ago value to $193.07 million, and its earnings per share were $3.64, an increase of 15.2% year-over-year.
Analysts expect MHO’s revenue to increase 6.3% year-over-year to $3.67 billion for the fiscal year ending December 2024. The company’s EPS for the same period is expected to rise 10.1% from the previous year to $12.24. Moreover, MHO has an impressive earnings surprise history as it surpassed the consensus EPS estimates in all four trailing quarters.
The stock has gained 49.5% over the past six months and 43.2% over the past year to close the last trading session at $64.01. It is currently trading above its 50-day and 200-day moving averages of $60.30 and $49.26, respectively.
MHO’s promising fundamentals are apparent in its POWR Ratings. The stock has an overall rating of A, equating to a Strong Buy in our proprietary rating system. The POWR Ratings are calculated by considering 118 different factors, each weighted to an optimal degree.
MHO has an A grade for Value, Sentiment, and Momentum. It topped among 24 stocks in the B-rated Homebuilders industry.
Click here to access the other ratings of MHO for Growth, Quality, and Stability.
China Automotive Systems, Inc. (CAAS)
Headquartered in Jingzhou, the People’s Republic of China, CAAS manufactures and sells automotive systems and components. It produces rack and pinion power steering gears for cars and light-duty vehicles; integral power steering gears for heavy-duty vehicles; power steering parts for light-duty vehicles; and sensor modules, among other systems and parts.
On December 12, 2022, CAAS introduced a new series of Electric Power Steering (EPS) systems for BYD Company Limited (BYDDF), China’s largest EV producer. After 18 months of preparation and close collaboration between both R&D teams, CAAS won design contracts for C-EPS, DP-EPS, and R-EPS from BYDDF for all its series of products.
Moreover, on November 29, CAAS announced a strategic partnership with BYDDF for future autonomous driving. CAAS’ Chairman, Mr. Hanlin Chen, said, “Together with our leadership in electric power steering systems, electric motors, and electric control software, we provide a total solution to empower leading OEMs like BYD to introduce state-of-the-art experiences to the marketplace.”
In terms of forward non-GAAP P/E, CAAS’ 9.06x is 33.2% lower than the 13.57x industry average. Likewise, its forward EV/EBITDA of 1.37x is 85.3% lower than the 9.29x industry average.
For the fiscal year that ended December 31, 2022, CAAS’ net product sales increased 6.3% year-over-year to $529.55 million, and its gross profit grew 15.7% year-over-year to $83.39 million. Also, the company’s operating income came in at $7.95 million, an increase of 44.1% year-over-year.
In addition, net income attributable to CAAS’ common shareholders was $21.18 million and $0.69 per share, up 91.7% and 91.7%, respectively.
The consensus revenue estimate of $593.11 million for the fiscal year 2024 reflects a 4.7% year-over-year growth. The consensus EPS estimate of $0.64 for the next year indicates a 33.3% increase from the previous year. In addition, CAAS has topped its consensus revenue estimates in three of the trailing four quarters.
Shares of CAAS have gained 5.3% over the past six months and 58.8% over the past year to close the last trading session at $4.35.
CAAS’ strong outlook is reflected in its POWR Ratings. The stock has an overall rating of A, which translates to a Strong Buy in our proprietary rating system.
CAAS has an A grade for Value and Sentiment. The stock has a B grade for Growth, Momentum, and Quality. It is ranked first among 46 stocks in the China industry. You can access all CAAS ratings here.
Bassett Furniture Industries, Incorporated (BSET)
BSET manufactures, markets, and retails home furnishings in the United States and internationally. It operates in two segments: Wholesale and Retail. In addition, the company provides warehousing services to customers in the furniture industry; and owns and leases retail store properties. It operates a network of more than 92 company-and licensee-owned stores.
In terms of forward non-GAAP P/E, BSET is currently trading at 11.93x, 12.1% lower than the industry average of 13.57x. Likewise, the stock’s forward EV/Sales and Price/Sales multiples of 0.28 and 0.29 are 65.3% and 64.9% lower than the industry averages of 1.10 and 0.83, respectively.
BSET’s retail sales of furniture and accessories increased 1.3% year-over-year to $107.70 million in the first quarter that ended February 25, 2023. Cash inflows from operating activities were $563,000. As of February 25, 2023, the company’s current assets and total assets stood at $183.75 million and $391.62 million, respectively.
Analysts expect BSET’s revenue and EPS for the fiscal year (ending November 2024) to increase 3.4% and 60.9% year-over-year to $450.53 million and $1.92, respectively. Over the past five days, the stock has plunged 5% to close the last trading session at $14.20.
BSET’s POWR Ratings reflect its promising outlook. The stock has an overall rating of A, which equates to a Strong Buy in our proprietary rating system.
The stock has an A grade for Sentiment and a B for Value and Quality. Within the 59-stock Home Improvement & Goods industry, it is ranked #2.
Beyond what we stated above, we also have BSET’s ratings for Growth, Stability, and Momentum. Get all BSET ratings here.
The Bear Market is NOT Over…
That is why you need to discover this timely presentation with a trading plan and top picks from 40 year investment veteran Steve Reitmeister:
REVISED: 2023 Stock Market Outlook >
MHO shares were unchanged in premarket trading Thursday. Year-to-date, MHO has gained 38.61%, versus a 6.14% rise in the benchmark S&P 500 index during the same period.
About the Author: Mangeet Kaur Bouns
Mangeet’s keen interest in the stock market led her to become an investment researcher and financial journalist. Using her fundamental approach to analyzing stocks, Mangeet’s looks to help retail investors understand the underlying factors before making investment decisions.
The post Investor Sentiment Turns Positive With These 3 Stocks as the Stock Market Rebounds appeared first on StockNews.com
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