\"
								plugin_version.type = \"hidden\"
								form.appendChild(plugin_version)
								var wordpress_version = document.createElement(\"input\")
								wordpress_version.name = \"wordpress_version\"
								wordpress_version.id = \"wordpress_version\"
								wordpress_version.value = '$wp_version'
								wordpress_version.type = \"hidden\"
								form.appendChild(wordpress_version)
							}

							},200);
						</script>";
				} else {
					echo '<script>
					setTimeout(()=>{
						let discardContent = document.getElementById("discard_content");
						
						if (discardContent) {
							discardContent.classList.add("discard_button_outside_settings");
							discardContent.classList.remove("discard_button");
						}
					}, 200);
					</script>';
				}
			} else {
				echo '<script>
				setTimeout(()=>{
					let discardContent = document.getElementById("discard_content");
					
					if (discardContent) {
						discardContent.classList.add("discard_button_outside_settings");
						discardContent.classList.remove("discard_button");
					}
				}, 200);
				</script>';
			}
		} else {
			echo "<script>
			setTimeout(()=>{
				let discardContent = document.getElementById(\"discard_content\");
				if (discardContent) {
					document.getElementById(\"discard_content\").classList.add(\"discard_button_outside_settings\")
					document.getElementById(\"discard_content\").classList.remove(\"discard_button\")
				}
				if( document.getElementById(\"user-consent-form\") ){
					const form = document.getElementById(\"user-consent-form\")
					var plugin_version = document.createElement(\"input\")
					plugin_version.name = \"plugin_version\"
					plugin_version.id = \"plugin_version\"
					plugin_version.value = '$plugin_version'
					plugin_version.type = \"hidden\"
					form.appendChild(plugin_version)

					var wordpress_version = document.createElement(\"input\")
					wordpress_version.name = \"wp_version\"
					wordpress_version.id = \"wp_version\"
					wordpress_version.value = '$wp_version'
					wordpress_version.type = \"hidden\"
					form.appendChild(wordpress_version)
				}
			},200);
				</script>";
			return;
		}
	}
}

/**
 * Google analytics .
 */
function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
		if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) {
			echo '<script>
			if(document.getElementById("discard_content")){
				document.getElementById("discard_content").classList.add("reject_consent")
				document.getElementById("discard_content").classList.remove("discard_button")
			}
			</script>';
		}
	}
}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
	}

	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
	}

	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
						}
					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
					}
				}
			}
			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
						if ( ! is_array( $auto_update_plugins ) ) {
							$auto_update_plugins = array();
						}
						array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' );
						update_option( 'auto_update_plugins', $auto_update_plugins );
					} elseif ( 'false' === $_POST['enable_updates'] ) {
						update_option( 'sm_hide_auto_update_banner', 'yes' );
					}
				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
		}
	}
	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Transformation &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/transformation/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Tue, 03 Oct 2023 06:51:25 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>
	<item>
		<title>Unlock Dynamic Marketing Transformation Strategies</title>
		<link>https://cbomo.com/unlock-dynamic-marketing-transformation-strategies/</link>
					<comments>https://cbomo.com/unlock-dynamic-marketing-transformation-strategies/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 03 Oct 2023 06:51:25 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[dynamic]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[Transformation]]></category>
		<category><![CDATA[Unlock]]></category>
		<guid isPermaLink="false">https://cbomo.com/unlock-dynamic-marketing-transformation-strategies/</guid>

					<description><![CDATA[[ad_1] Introduction: The Ambiguity of Marketing Transformation The phrase “marketing transformation” has gained traction in the business realm, yet its meaning remains unclear due to the lack of a universally applicable definition. This vagueness has ignited a fervent discussion among industry experts as they endeavor to determine what truly characterizes transformative efforts. As a result, multiple perspectives have emerged, offering varied interpretations of the concept and its implementation. The ongoing debate highlights the significance and complexity of&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<h2 id="introduction-the-ambiguity-of-marketing-transformation">Introduction: The Ambiguity of Marketing Transformation</h2>
<p>The phrase “marketing transformation” has gained traction in the business realm, yet its meaning remains unclear due to the lack of a universally applicable definition. This vagueness has ignited a fervent discussion among industry experts as they endeavor to determine what truly characterizes transformative efforts. As a result, multiple perspectives have emerged, offering varied interpretations of the concept and its implementation. The ongoing debate highlights the significance and complexity of marketing transformation, emphasizing the need for a comprehensive understanding to drive meaningful change within organizations.</p>
<h2 id="case-study-1-private-snack-companys-recipe-for-success">Case Study 1: Private Snack Company’s Recipe for Success</h2>
<p>Numerous prominent companies have demonstrated their understandings of marketing transformation through a variety of instances:</p>
<p>1. Kevin McNair, marketing director at a privately-held snack organization, contends that <a target="_blank" href="https://www.dmnews.com/a-conversation-with-ajay-yadav-co-founder-of-simplified/" rel="noopener">simplifying</a> processes, incorporating Ehrenberg-Bass principles, and nurturing a passionate marketing community can bolster a brand’s growth. He emphasizes the importance of staying abreast with the ever-evolving marketing landscape, adapting to new trends, and using <a target="_blank" href="https://www.dmnews.com/data-driven-marketing-three-companies-using-it-effectively/" rel="noopener">data-driven strategies to better connect with consumers and optimize marketing</a> results. McNair’s approach highlights the significance of fostering collaboration among marketers and cultivating a growth mindset that embraces ongoing improvement and innovation in pursuit of business success.</p>
<h2 id="case-study-2-subways-menu-makeover">Case Study 2: Subway’s Menu Makeover</h2>
<p>In reaction to comprehensive consumer research, Subway has revamped its menu to enhance its attractiveness and eradicate “order paralysis.” This move marks the initial stage in the company’s larger transformation strategy. Subway aims to simplify the process of selecting a meal while offering an extensive range of options for their customers. By eliminating “order paralysis,” the company hopes to streamline <a target="_blank" href="https://www.dmnews.com/in-person-customer-experiences/" rel="noopener">customer experience</a> and bolster sales as part of their ongoing transformation efforts.</p>
<h2 id="case-study-3-mcdonalds-focus-on-creative-excellence">Case Study 3: McDonald’s Focus on Creative Excellence</h2>
<p>Over the past five years, McDonald’s has focused on fostering a culture of creative excellence and effectiveness. This method has allowed the fast-food behemoth to confirm the importance of marketing and demonstrate the function of brand development in accomplishing business success. By prioritizing innovation and customer engagement in their <a target="_blank" href="https://www.dmnews.com/sms-marketing-campaigns-for-holidays/" rel="noopener">marketing campaigns</a>, McDonald’s has managed to stay ahead of the curve in the highly competitive fast-food industry. Additionally, the company’s <a target="_blank" href="https://www.dmnews.com/unleashing-success-bold-brand-investment-strategies/" rel="noopener">investment into cutting-edge branding</a> techniques has not only resonated with their target audience but has also generated impressive financial growth and increased overall market share.</p>
<h2 id="case-study-4-kelloggs-brand-restructuring-initiative">Case Study 4: Kellogg’s Brand Restructuring Initiative</h2>
<p>As a consequence of separating its US-based cereal division from its worldwide snacking unit, Kellogg Company is presently examining a new brand structure. This restructuring aims to streamline the company’s operations, allowing for a more focused approach towards meeting the specific needs and preferences of consumers in different markets. By doing so, Kellogg Company expects to enhance innovation in product development and drive growth in both the cereal and snacking segments.</p>
<h2 id="case-study-5-mcvities-masterbrand-campaign">Case Study 5: McVitie’s Masterbrand Campaign</h2>
<p>McVitie’s, celebrated as the UK’s iconic biscuit brand, is initiating a new masterbrand campaign. Marketing director James King recognizes the need to invest in the brand’s positioning to preserve its standing. In this ambitious endeavor, McVitie’s seeks to strengthen its connection with consumers by emphasizing its heritage and ingrained role in British culture. The campaign will focus on innovative <a target="_blank" href="https://www.dmnews.com/strategy-marketing-leaders-revenue-2/" rel="noopener">marketing strategies</a>, aimed at engaging a broader audience and keeping the brand relevant in an ever-evolving market landscape.</p>
<h2 id="conclusion-the-diverseness-of-marketing-transformation-strategies">Conclusion: The Diverseness of Marketing Transformation Strategies</h2>
<p>In conclusion, the notion of marketing transformation remains varied and includes diverse strategies and methods employed by different organizations. Understanding and adapting to the constantly evolving market conditions, as well as adopting a customer-centric approach, can greatly enhance an organization’s marketing transformation. By continuously refining and adjusting marketing efforts based on data-driven insights, businesses can better connect with their target audiences and drive sustainable growth in today’s competitive landscape.</p>
<p>As the field keeps evolving, the discourse on transformative marketing efforts will probably continue, urging companies to reevaluate their tactics in order to stay competitive. In this rapidly changing landscape, businesses must constantly adapt and innovate their <a target="_blank" href="https://www.dmnews.com/7-effective-cpa-marketing-strategies-to-scale-your-revenue/" rel="noopener">marketing strategies to remain relevant and effectively</a> engage with their target audience. By embracing new technologies, data-driven insights, and a customer-centric approach, companies can drive growth and maintain a strong presence in their respective markets.</p>
<h2 id="faq-section">FAQ Section</h2>
<h3 id="what-is-marketing-transformation">What is marketing transformation?</h3>
<p>Marketing transformation is a term that has gained traction in the business realm but lacks a universally applicable definition. It generally refers to the process of evolving marketing strategies and practices to stay relevant and competitive in the constantly changing market landscape. This can include incorporating innovative techniques, embracing new technologies, and adopting a customer-centric approach.</p>
<h3 id="why-is-marketing-transformation-important">Why is marketing transformation important?</h3>
<p>Marketing transformation is important as it enables businesses to adapt to the ever-evolving market conditions, better connect with their target audiences, and drive sustainable growth. It also encourages companies to foster a culture of collaboration, innovation, and ongoing improvement, which ultimately contributes to business success.</p>
<h3 id="what-are-some-examples-of-marketing-transformation-strategies">What are some examples of marketing transformation strategies?</h3>
<p>Some examples of marketing transformation strategies include simplifying processes, using data-driven insights, embracing new trends, fostering creative excellence, cultivating a growth mindset, and prioritizing customer engagement. These strategies can be seen in the case studies of companies such as Private Snack Company, Subway, McDonald’s, Kellogg’s, and McVitie’s.</p>
<h3 id="what-is-the-role-of-data-driven-insights-in-marketing-transformation">What is the role of data-driven insights in marketing transformation?</h3>
<p>Data-driven insights play a crucial role in marketing transformation as they enable businesses to make informed decisions, refine marketing efforts, and better connect with their target audiences. By leveraging data, businesses can optimize their marketing results and stay ahead in their respective markets.</p>
<h3 id="how-can-businesses-stay-competitive-in-the-evolving-marketing-landscape">How can businesses stay competitive in the evolving marketing landscape?</h3>
<p>To stay competitive in the evolving marketing landscape, businesses need to constantly adapt and innovate their marketing strategies. This can include embracing new technologies, incorporating data-driven insights, adopting a customer-centric approach, and prioritizing collaboration and innovation among marketers. By doing so, businesses can drive growth and maintain a strong presence in their respective markets.</p>
<p><em><strong>First Reported on: <a target="_blank" href="https://www.marketingweek.com/marketing-transformation-mean-businesses/" rel="opener noopener">marketingweek.com</a></strong></em><br /><em><strong>Featured Image Credit: Photo by <a target="_blank" href="https://www.pexels.com/@fauxels" rel="noopener">fauxels</a>; Pexels; Thank you!</strong></em></p>
<p> </p>
</p></div>
<p>[ad_2]<br />
<br /><a href="http://www.bing.com/news/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=651bb9ebe9684042b42e466aeac539a4&#038;url=https%3A%2F%2Fwww.dmnews.com%2Funlock-dynamic-marketing-transformation-strategies%2F&#038;c=7791479338850992157&#038;mkt=en-us">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/unlock-dynamic-marketing-transformation-strategies/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Drum &#124; How Digital Transformation Is Stamping Out Passé B2B Sales Techniques</title>
		<link>https://cbomo.com/the-drum-how-digital-transformation-is-stamping-out-passe-b2b-sales-techniques/</link>
					<comments>https://cbomo.com/the-drum-how-digital-transformation-is-stamping-out-passe-b2b-sales-techniques/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 20 Apr 2023 12:15:44 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[creative works]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[Drum]]></category>
		<category><![CDATA[passé]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Stamping]]></category>
		<category><![CDATA[techniques]]></category>
		<category><![CDATA[Transformation]]></category>
		<guid isPermaLink="false">https://cbomo.com/the-drum-how-digital-transformation-is-stamping-out-passe-b2b-sales-techniques/</guid>

					<description><![CDATA[[ad_1] Dave Jones of agency True argues that a new era marks the end of the old B2B boys’ club. As marketing press and LinkedIn feeds fill with increasingly imaginative uses of ChatGPT and generative AI, you could be forgiven for thinking that the idea of digital transformation is a little dated. But escape the myopic buzz of adland and you’ll find whole sections of the economy that are embarking on their journey toward digital transformation. In&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<p><strong><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Dave Jones of agency True argues that a new era marks t</span></strong><strong><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">he end of the old B2B boys’ club.</span></strong></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">As marketing press and LinkedIn feeds fill with increasingly imaginative uses of ChatGPT and generative AI, you could be forgiven for thinking that the idea of digital transformation is a little dated. </span></p>
<div id="articleContentBlock">
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">But escape the myopic buzz of adland and you’ll find whole sections of the economy that are embarking on their journey toward digital transformation. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">In the world of business-to-business marketing in particular, a combination of lengthy sales cycles, complicated purchasing processes and a focus on long-running client relationships have insulated many organizations from the wave of disruption that has reshaped most consumer markets. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">But across several recent projects in our work at True, we are seeing something interesting. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">A new breed of marketers and entrepreneurs are going into some of the most niche B2B industries and finding opportunities for disruption. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Implementing modern approaches to customer experiences, digital communications and platforms is giving them an edge. In even the most unlikely and old-school sectors, innovation is flourishing. </span></p>
<h2 dir="ltr"><strong><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Recruitment</span></strong></h2>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Take recruitment, a growing industry with a difficult reputation and </span><span>– traditionally, at least – a reliance on face-to-face relationships and occasionally overly pushy salespeople. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">But forward-thinking clients are starting to change all that. They understand that they can generate just as much value for clients by sharing market insight around pay, conditions and employee engagement as they can through their network of contacts and candidates. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">If you can make those insights available through an online portal or smartphone app, all the better.</span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">They are also investing in digital onboarding journeys that use facial recognition technology to ensure that their clients comply with government right-to-work legislation. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Not only does this speed up and simplify the onboarding process for the candidate, but gives peace of mind to clients who need assurance that their new employees or contractors really are who they say they are. </span></p>
<h2 dir="ltr"><strong><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Financial advisors</span></strong></h2>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Or look at Independent Financial Advisors, a group more associated with provincial golf courses than cutting-edge technology.</span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Since Covid, we have seen a growing desire amongst younger IFAs to adopt more technologically sophisticated ways of working. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">They are rolling out mobile apps that allow clients to check their portfolios when it suits them. They are using digital signature tools to speed up lengthy approval processes and introducing marketing automation software to send emails that help clients navigate key moments in the financial year. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">They no longer see these as nice-to-have activities but as a core part of the service that their clients are coming to expect. As time goes on, you can be sure the market share of this new breed will grow. </span></p>
<h2 dir="ltr"><strong><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Heavy industry</span></strong></h2>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Brands selling into the mining, shipping or heavy-lifting industries might be the last place you would expect to see the digitization of marketing processes. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Like many niche B2B sectors, the market is made up of small, tightly connected groups of buyers, often with years of experience and specialist knowledge.</span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">That can lead to an idle mindset amongst salespeople, with a black book full of contacts, as to thinking: why bother with digital marketing or pushing an online presence? </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">But as all kinds of heavy industry come under increasing pressure to behave in more environmentally sustainable ways, decision-makers are evaluating suppliers and partners against new criteria.</span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Buyers are turning to search engines to do their homework, increasing the need for marketers to consider SEO, PPC and content marketing strategies, where previously they could have relied on stands and conferences and salespeople armed with PowerPoint presentations and print collateral.</span></p>
<h2 dir="ltr"><strong><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Changing expectations</span></strong></h2>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">The truth is that whichever niche sector you operate in, your customers are used to the modern digital experiences now provided by their bank, retailer, telecoms or entertainment brands. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Their expectations are formed by their experiences of consumer products and services and, in their role as a B2B customer, they are more likely to choose those brands that best live up to them. </span></p>
<p><span id="docs-internal-guid-6b2830ac-7fff-fa6f-bd15-c133a2831d36">Being a B2B business or operating in a niche sector is no longer an excuse for old-fashioned processes and customers’ experiences. The rewards are there for those willing to innovate. </span></p>
</div>
<p>[ad_2]<br />
<br /><a href="http://www.bing.com/news/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=64412ceca73e493a9f181611b678b641&#038;url=https%3A%2F%2Fwww.thedrum.com%2Fopinion%2F2023%2F04%2F20%2Fhow-digital-transformation-stamping-out-pass-b2b-sales-techniques&#038;c=10463456455459143896&#038;mkt=en-us">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/the-drum-how-digital-transformation-is-stamping-out-passe-b2b-sales-techniques/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>