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/**
 * Google analytics .
 */
function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
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}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
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	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
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	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
						}
					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
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				}
			}
			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
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							$auto_update_plugins = array();
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						update_option( 'auto_update_plugins', $auto_update_plugins );
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						update_option( 'sm_hide_auto_update_banner', 'yes' );
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				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
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	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
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<channel>
	<title>Time &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/time/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Wed, 19 Jun 2024 17:51:13 +0000</lastBuildDate>
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		<title>Navigating the Post-Tax Time Slump: How Businesses Can Shift Their Strategies to Maintain Revenue</title>
		<link>https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/</link>
					<comments>https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 19 Jun 2024 17:51:13 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Businesses]]></category>
		<category><![CDATA[Maintain]]></category>
		<category><![CDATA[Navigating]]></category>
		<category><![CDATA[PostTax]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Shift]]></category>
		<category><![CDATA[Slump]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[Time]]></category>
		<guid isPermaLink="false">https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/</guid>

					<description><![CDATA[[ad_1] As the Australian financial year draws to a close, businesses in Australia are bracing themselves for the traditional post-tax time slump in spending. However, this lull presents an opportunity for businesses to reassess their marketing strategies and adapt to the evolving digital landscape. Melbourne, Victoria, Australia &#8211; June 19, 2024 — Zib Digital is helping businesses navigate the changing landscape and maintain revenue. Digital marketing has become an indispensable component of any successful marketing strategy, with&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p><i>As the Australian financial year draws to a close, businesses in Australia are bracing themselves for the traditional post-tax time slump in spending. However, this lull presents an opportunity for businesses to reassess their marketing strategies and adapt to the evolving digital landscape. </i></p>
<p><span class="byline">Melbourne, Victoria, Australia &#8211; June 19, 2024 </span> — </p>
<p>Zib Digital is helping businesses navigate the changing landscape and maintain revenue. Digital marketing has become an indispensable component of any successful marketing strategy, with Australians spending over 6 hours online daily, according to a recent 2024 Hootsuite report. This presents a significant opportunity for businesses to connect with their target audience and drive sales. Zib Digital has identified 3 key areas for their clients to focus on during the post EOFY period: </p>
<p>1. Focus on Retention Marketing</p>
<p>After the explosive ‘End Of Financial Year’ marketing period, businesses often experience a slump in sales. Instead of solely focusing on acquiring new customers, Zib Digital encourages their clients to prioritise retention marketing strategies to keep existing customers engaged. This can include loyalty programs and personalised offers to increase repeat business. Creating innovative paid and organic content strategies and alluring copy that promotes loyalty initiatives will incentivise customers to re-engage with a product or service offering, once the EOFY price promotions have come to an end. 
		</p>
<p>2. Leverage Digital Channels</p>
<p>Post-tax time, Melbourne brands are looking for effective marketing strategies to reach their target audiences without breaking the bank. Zib Digital offers expert search engine optimisation <a target="_blank" href="https://zibdigital.com.au/seo-melbourne/" rel="nofollow noopener">(SEO) services in Melbourne</a> that drive website traffic, generate leads and promote special offers. Zib&#8217;s team of SEO specialists have years of experience in delivering results-driven SEO campaigns. They offer tailored SEO strategies that aim to align with post-tax business goals and objectives. To further maximise online reach and impact, Zib clients should consider combining SEO with pay-per-click (PPC) advertising. By doing this business can improve conversion rate, build brand awareness and increase online visibility, with the goal to turn clicks into conversions and grow the business post tax time.</p>
<p>3. Emphasise Value-Added Services</p>
<p>To differentiate themselves from competitors and attract customers during the post-tax time slump, Zib Digital promotes their clients to emphasise value-added services like on-going consulting, training or product and service maintenance. By highlighting the long-term value these services provide, businesses can attract customers willing to pay a premium for expertise and support. This is a key period for business to sell-in ‘guarantee schemes’ and services to clients which will continue to generate revenue throughout the rest of the year.</p>
<p>As the post-tax time marketing season approaches, businesses must adapt to the changing digital landscape to maintain revenue. By leveraging digital marketing channels and partnering with experienced agencies like Zib Digital, brands can effectively reach and engage with their target audience, driving website traffic, lead generation and conversions (even after the flurry of financial promotions are finished). 
		</p>
<p><img decoding="async" src="https://storage.googleapis.com/mmstudio-images/gallery/sxkIfTYxT2fUZUB0Ojo0d29q1qs1/89133152-1718813694-1.jpg"/></p>
<p>About the company: Zib Digital AU is a leading digital marketing agency based in Melbourne, Australia. Our team of experts specialises in developing and implementing effective digital marketing strategies for businesses of all sizes. With a focus on driving real results, we offer a range of services including social media advertising, SEO, email marketing, and more.</p>
<p>Contact Info: <br />Name: Zib Digital<br />Email: <a target="_blank" href="https://send.releasecontact.com/89133152" rel="nofollow noopener">Send Email</a><br />Organization: Zib Digital<br />Website: <a target="_blank" href="https://zibdigital.com.au/" rel="nofollow noopener">https://zibdigital.com.au/</a></p>
<p>Release ID: 89133152</p>
<p>If you come across any problems, discrepancies, or concerns related to the content contained within this press release that necessitate action or if a press release requires takedown, we strongly encourage you to reach out without delay by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our committed team will be readily accessible round-the-clock to address your concerns within 8 hours and take appropriate actions to rectify identified issues or support with press release removals. Ensuring accurate and reliable information remains our unwavering commitment.</p>
</p></div>
<p>[ad_2]<br />
<br /><a href="http://www.bing.com/news/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=66731a8ff4084396b0db807a0e1f02d8&#038;url=https%3A%2F%2Fmarkets.businessinsider.com%2Fnews%2Fstocks%2Fnavigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue-1033490864&#038;c=13906148975275740771&#038;mkt=en-us">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>How to watch Michigan Wolverines vs. Kansas Jayhawks: NCAA Tournament First Round live stream info, TV channel, game time</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid65f8dbfe0554428db7dbf2ee09d7d66aurlhttps%3a%2f%2fwolverineswire-usatoday-com%2farticle%2fhow-to-watch-michigan-wolverines-vs-kansas-jayhawks-ncaa-tournament-first-r/</link>
					<comments>https://cbomo.com/apiclick-aspxreffexrssaidtid65f8dbfe0554428db7dbf2ee09d7d66aurlhttps%3a%2f%2fwolverineswire-usatoday-com%2farticle%2fhow-to-watch-michigan-wolverines-vs-kansas-jayhawks-ncaa-tournament-first-r/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 19 Mar 2024 00:27:43 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[dataskrive]]></category>
		<category><![CDATA[ds betting]]></category>
		<category><![CDATA[ds how to watch]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[Info]]></category>
		<category><![CDATA[Jayhawks]]></category>
		<category><![CDATA[Kansas]]></category>
		<category><![CDATA[Live]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[NCAA]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[Tournament]]></category>
		<category><![CDATA[tvstart]]></category>
		<category><![CDATA[Watch]]></category>
		<category><![CDATA[Wolverines]]></category>
		<category><![CDATA[women&#039;s basketball odds]]></category>
		<guid isPermaLink="false">https://cbomo.com/apiclick-aspxreffexrssaidtid65f8dbfe0554428db7dbf2ee09d7d66aurlhttps%3a%2f%2fwolverineswire-usatoday-com%2farticle%2fhow-to-watch-michigan-wolverines-vs-kansas-jayhawks-ncaa-tournament-first-r/</guid>

					<description><![CDATA[[ad_1] An opening-round NCAA Tournament matchup will see the ninth-seeded Michigan Wolverines (20-13) take the court against the No. 8 seed Kansas Jayhawks (19-12) on Saturday at Galen Center. The contest tips off at 2:00 PM ET, watch on ESPNews. To prepare for this college basketball matchup, here’s what you need to get ready for Saturday’s action. Check out: USA TODAY Sports Coaches Poll College basketball odds courtesy of BetMGM Sportsbook. Odds updated Monday at 3:26 PM&#8230;]]></description>
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<p>An opening-round NCAA Tournament matchup will see the ninth-seeded Michigan Wolverines (20-13) take the court against the No. 8 seed Kansas Jayhawks (19-12) on Saturday at Galen Center. The contest tips off at 2:00 PM ET, watch on ESPNews.</p>
<p>To prepare for this college basketball matchup, here’s what you need to get ready for Saturday’s action.</p>
<p>Check out: <a target="_blank" href="https://sportsdata.usatoday.com/basketball/wncaab/coaches-poll/" rel="noopener">USA TODAY Sports Coaches Poll</a></p>
<p><i>College basketball odds courtesy of <b><a target="_blank" href="https://mediaserver.betmgmpartners.com/renderBanner.do?zoneId=1689650" rel="noopener">BetMGM Sportsbook</a></b>. Odds updated Monday at 3:26 PM ET. For a full list of sports betting odds, access <a target="_blank" href="https://sportsdata.usatoday.com/" rel="noopener">USA TODAY Sports Betting Scores Odds Hub</a>.</i></p>
<h2>Kansas vs. Michigan: How to Watch on TV or Live Stream</h2>
<ul>
<li><strong>Game Day:</strong> Saturday, March 23, 2024</li>
<li><strong>Game Time:</strong> 2:00 PM ET</li>
<li><strong>Location:</strong> Los Angeles, California</li>
<li><strong>Arena:</strong> Galen Center</li>
<li><strong>TV Channel:</strong> ESPN</li>
<li><strong>Live Stream:</strong> Fubo (<a target="_blank" href="https://www.fubo.tv/welcome?irad=343747&amp;irmp=1205322&amp;subId1=Dataskrive&amp;subId2=NCAAB" rel="noopener">Watch for free</a>)</li>
</ul>
<h2>Michigan Scoring</h2>
<ul>
<li>The Jayhawks are averaging 68.2 points, just 4.4 more than the 63.8 the Wolverines give up.</li>
<li>Kansas is 16-2 when scoring more than 63.8 points.</li>
<li>Kansas is 9-1 versus the spread and 16-2 overall when putting more than 63.8 points on the board.</li>
<li>Michigan is 4-5 versus the spread and has a 16-4 record overall when allowing less than 68.2 points.</li>
</ul>
<p><strong>Catch the excitement and <a target="_blank" href="https://media.tipico.com/C.ashx?btag=a_769b_456c_how-to-watch-michigan-wolverines-vs-kansas-jayhawks-ncaa-tournament-first-round-live-stream-info-tv-channel-game-time-march-23&amp;affid=47&amp;siteid=769&amp;adid=456&amp;c=how-to-watch-michigan-wolverines-vs-kansas-jayhawks-ncaa-tournament-first-round-live-stream-info-tv-channel-game-time-march-23" rel="noopener">bet with Tipico!</a></strong></p>
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<p>		<a target="_blank" href="https://www.fubo.tv/welcome?irad=343747&amp;irmp=1205322&amp;subId1=Dataskrive&amp;subId2=NCAAB " class="button button--mongo button--affiliate button--stretch" rel="noopener">Watch women&#8217;s college basketball on Fubo!</a></p>
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<p>Gannett may earn revenue from sports betting operators for audience referrals to betting services. Sports betting operators have no influence over nor are any such revenues in any way dependent on or linked to the newsrooms or news coverage. Terms apply, see operator site for Terms and Conditions. If you or someone you know has a gambling problem, help is available. Call the National Council on Problem Gambling 24/7 at 1-800-GAMBLER (NJ, OH), 1-800-522-4700 (CO), 1-800-BETS-OFF (IA), 1-800-9-WITH-IT (IN). Must be 21 or older to gamble. Sports betting and gambling are not legal in all locations. Be sure to comply with laws applicable where you reside.</p>
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		<title>Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up</title>
		<link>https://cbomo.com/shopping-has-transformed-its-time-for-the-marketing-funnel-to-catch-up/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 13 Mar 2024 13:27:49 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[catch]]></category>
		<category><![CDATA[funnel]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Shopping]]></category>
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					<description><![CDATA[[ad_1] Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which is very strong at what was once the bottom of the funnel. If a shopper is in a retail app or&#8230;]]></description>
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<p><span style="font-weight: 400;">Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go.</span></p>
<p><span style="font-weight: 400;">It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which is very strong at what was once the bottom of the funnel. If a shopper is in a retail app or a store, it’s safe to assume they’re about to purchase.</span></p>
<p><span style="font-weight: 400;">But I have complete confidence that if you’re using retail media or commerce marketing for the bottom of the funnel only, then you’re missing out on major opportunities.</span><span id="more-397401"></span>        <!-- /987/AdExchanger/AdExWeb600x300 -->&#13;<br />
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<p><b>Retail media matters</b></p>
<p><span style="font-weight: 400;">Beyond in-app or in-store ads, retail media now encompasses everything from search to connected TV. Walmart, for example, has a deal in place with NBCU, making them an entry point into upfront deals. Amazon and other retailers like Target have offerings across platforms.</span></p>
<p><span style="font-weight: 400;">People are shopping – discovering, researching, searching – and purchasing across digital and real-world platforms like never before. At the same time, consumer preferences, regulatory pressure, and tech company policies are leading to the phase-out of the tracking mechanisms our industry has relied on since the dawn of digital advertising.</span></p>
<p><span style="font-weight: 400;">Brands are being told loudly and often that they’ll need to rely on first-party data. Yet brands across categories might not have a huge data set to pull from. And even when they do, there might be a gap between what they have and what they need to craft a meaningful market plan.</span></p>
<p><span style="font-weight: 400;">This is where retail media matters. The data and the insights that major retailers can offer are quite powerful. And not just for bottom-of-the-funnel marketing. </span></p>
<p><b>Hesitation isn’t healthy</b></p>
<p><span style="font-weight: 400;">Because shopping habits have changed, the lines are much blurrier. Just as you can have discovery in a store aisle, you can have it in an app or on a retailer website. Search can drive brand and performance. Conversely, as shoppable TV ads become a reality, you can have the best of performance and branding. This is another reason brands should consider retail media: They can drive awareness and sale in a single session.</span></p>
<p><span style="font-weight: 400;">So with all that potential, why are some brands still hesitant to jump in with both feet?</span></p>
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<p><span style="font-weight: 400;">It comes down to effort, power balance and measurement. Operationally, it’s a huge lift. You have to work with each network separately. Even with the advent of data clean rooms, some brands feel like they’re ceding too much control of their own data or that retailers have the upper hand. On top of that, there’s no global standard for measurement and a prevalence of walled gardens. </span></p>
<p><span style="font-weight: 400;">There’s also hesitancy among brands who don’t see themselves as a natural fit for a number of these retailers. That hesitancy can lead to missed opportunities. Even for non-endemic brands, the wealth of data and insights that these retail networks are sitting on can likely teach you new things about shoppers and your brand, as well as create some distance between you and your competition.  </span></p>
<p><span style="font-weight: 400;">Consider what an auto brand or dealership could do with grocery data. For shoppers who order online and pick up at the store, retailers not only know the details of those shopping trips; they also know the makes and models of cars. Imagine engaging a frequent shopper who buys in bulk with ads for an SUV.</span></p>
<p><span style="font-weight: 400;">With so much opportunity for brands, retailers and agencies, we can work together to bring forward solutions and create a win-win situation for all involved.</span></p>
<p><b>Shifting the mindset</b></p>
<p><span style="font-weight: 400;">Brands have heard time and time again that they need to break down their silos, especially when it comes to approaching brand and performance or separate media channels. But it’s more than that: A new era of shopping habits requires new ways of thinking.</span></p>
<p><span style="font-weight: 400;">For one, on the planning front, commerce often comes in too late. To win in commerce, marketers need to plan in reverse by bringing commerce to the start of the journey instead of at the end. When there’s the right amount of time and attention dedicated to this space, you can bring forward unbridled creativity.  </span></p>
<p><span style="font-weight: 400;">There’s also how you actually look at the data generated by retail media. Brands should look at four components in particular: recency (which is one predictor of what people will do next), scale, whether the data is transactional and longitudinal history.</span></p>
<p><span style="font-weight: 400;">Brands don’t have to navigate these new territories alone. And they don’t have to blow up their budget and shift all their money into this. There’s ample opportunity to experiment and determine what mix of approaches to this new media opportunity works best for a particular product. Chances are the results will speak for themselves.</span></p>
<p><i><span style="font-weight: 400;">“</span></i><a target="_blank" href="https://adexchanger.com/data-driven-thinking/" data-wpel-link="internal" rel="noopener noreferrer"><i><span style="font-weight: 400;">Data-Driven Thinking</span></i></a><i><span style="font-weight: 400;">” is written by members of the media community and contains fresh ideas on the digital revolution in media.</span></i></p>
<p><i><span style="font-weight: 400;">Follow</span></i> <a target="_blank" href="https://www.linkedin.com/company/mindshare/" data-wpel-link="external" rel="external noopener noreferrer"><i><span style="font-weight: 400;">Mindshare</span></i></a><i><span style="font-weight: 400;"> and</span></i><a target="_blank" href="https://www.linkedin.com/company/2377301/admin/" data-wpel-link="external" rel="external noopener noreferrer"> <i><span style="font-weight: 400;">AdExchanger</span></i></a><i><span style="font-weight: 400;"> on LinkedIn.</span></i></p>
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		<title>How to watch online, live stream info, game time, TV channel</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid65ef2cd56c72434e8c61adf8351d1704urlhttps%3a%2f%2fftw-usatoday-com%2farticle%2fnuggets-vs-raptors-how-to-watch-online-live-stream-info-game-time-tv-channel-march-11/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Mon, 11 Mar 2024 16:09:58 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
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					<description><![CDATA[[ad_1] NBA action on Monday will see Jamal Murray and the Denver Nuggets (44-20) hosting the Toronto Raptors (23-41) at Ball Arena, with the matchup tipping at 9:00 PM ET. In their most recent game on Saturday, the Nuggets claimed a 142-121 victory against the Jazz. The Raptors’ last game on Saturday ended in a 128-118 loss to the Trail Blazers in overtime. Murray scored a team-leading 37 points for the Nuggets in the win. Immanuel Quickley&#8230;]]></description>
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<p>NBA action on Monday will see Jamal Murray and the Denver Nuggets (44-20) hosting the Toronto Raptors (23-41) at Ball Arena, with the matchup tipping at 9:00 PM ET.</p>
<p>In their most recent game on Saturday, the Nuggets claimed a 142-121 victory against the Jazz. The Raptors’ last game on Saturday ended in a 128-118 loss to the Trail Blazers in overtime. Murray scored a team-leading 37 points for the Nuggets in the win. Immanuel Quickley scored 29 points in the Raptors’ loss, leading the team.</p>
<p>This matchup will be airing on <a target="_blank" href="https://www.fubo.tv/welcome/leagues/191276?irmp=1205322&amp;irad=356361&amp;sharedid=USAToday-Match-NBA-Toronto_Raptors_at_Denver_Nuggets-DS&amp;subID1=dataskrive&amp;subid2=NBA" rel="noopener">fuboTV</a>.</p>
<p><i>NBA odds courtesy of <b><a target="_blank" href="https://mediaserver.betmgmpartners.com/renderBanner.do?zoneId=1689650" rel="noopener">BetMGM Sportsbook</a></b>. Odds updated Monday at 12:00 PM ET. For a full list of sports betting odds, access <a target="_blank" href="https://sportsdata.usatoday.com/" rel="noopener">USA TODAY Sports Betting Scores Odds Hub</a>.</i></p>
<h2>Nuggets vs. Raptors Game Info</h2>
<ul>
<li><strong>Game Day:</strong> Monday, March 11, 2024</li>
<li><strong>Game Time:</strong> 9:00 PM ET</li>
<li><strong>Location:</strong> Denver, Colorado</li>
<li><strong>Arena:</strong> Ball Arena</li>
<li><strong>TV Channel:</strong> Altitude Sports</li>
<li><strong>Live Stream:</strong> Fubo (<a target="_blank" href="https://www.fubo.tv/welcome/leagues/191276?irmp=1205322&amp;irad=356361&amp;sharedid=USAToday-Match-NBA-Toronto_Raptors_at_Denver_Nuggets-DS&amp;subID1=dataskrive&amp;subid2=NBA" rel="noopener">Watch for free</a>)</li>
<li><strong>NBA League Pass:</strong> The most live games plus NBA TV. <a target="_blank" href="https://nba.sjv.io/c/1205322/1490605/16284?subId1=dataskrive" rel="noopener">Free trial</a></li>
</ul>
<p>		<a target="_blank" href="https://www.fubo.tv/welcome?irad=343747&amp;irmp=1205322&amp;subId1=Dataskrive&amp;subId2=NBA " class="button button--mongo button--affiliate button--stretch" rel="noopener">Watch the NBA on Fubo!</a></p>
<h2>Nuggets vs. Raptors Betting Info</h2>
<ul>
<li><strong>Spread Favorite:</strong> Nuggets (-14.5)</li>
<li><strong>Moneyline:</strong> Nuggets (-1199), Raptors (+738)</li>
<li><strong>Total:</strong> 231 points</li>
</ul>
</div>
<p>Gannett may earn revenue from sports betting operators for audience referrals to betting services. Sports betting operators have no influence over nor are any such revenues in any way dependent on or linked to the newsrooms or news coverage. Terms apply, see operator site for Terms and Conditions. If you or someone you know has a gambling problem, help is available. Call the National Council on Problem Gambling 24/7 at 1-800-GAMBLER (NJ, OH), 1-800-522-4700 (CO), 1-800-BETS-OFF (IA), 1-800-9-WITH-IT (IN). Must be 21 or older to gamble. Sports betting and gambling are not legal in all locations. Be sure to comply with laws applicable where you reside.</p>
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		<title>Time is Ticking: Don&#8217;t Miss Your Chance to AMPLIFY Your Future</title>
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		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Fri, 23 Feb 2024 13:31:27 +0000</pubDate>
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					<description><![CDATA[[ad_1] Attention Affiliates and Affiliate Managers across all industries! Prepare for knowledge blastoff – the Affiverse AMPLIFY 2024 Virtual Learning Summit is just one month away! Mark your calendars for March 19th and 20th and get ready to amplify your performance with actionable tactics, engaging discussions, and expert-led workshops. This exciting two-day virtual event brings together industry leaders to share their insights and strategies for success in the ever-evolving world of affiliate marketing. Whether you’re a seasoned&#8230;]]></description>
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<p data-sourcepos="11:1-11:346">Attention Affiliates and Affiliate Managers across all industries! Prepare for knowledge blastoff – the Affiverse AMPLIFY 2024 Virtual Learning Summit is just one month away! Mark your calendars for <strong>March 19th and 20th</strong> and get ready to amplify your performance with actionable tactics, engaging discussions, and expert-led workshops.</p>
<p data-sourcepos="13:1-13:263">This exciting two-day virtual event brings together industry leaders to share their insights and strategies for success in the ever-evolving world of affiliate marketing. Whether you’re a seasoned pro or just starting out, AMPLIFY 2024 has something for everyone.</p>
<h4 data-sourcepos="5:1-5:67"><strong>Why Affiverse AMPLIFY is a Must-Attend for Affiliate Marketers:</strong></h4>
<ul data-sourcepos="7:1-16:0">
<li data-sourcepos="7:1-8:0">
<p data-sourcepos="7:3-7:306"><strong>Unparalleled Networking: </strong>Dive into a vibrant community of industry leaders, fellow affiliates, and potential partners. Forge valuable connections, exchange insights, and discover exciting collaboration opportunities. Imagine the doors that could open with the right conversation.</p>
</li>
<li data-sourcepos="9:1-10:0">
<p data-sourcepos="9:3-9:360"><strong>Cutting-Edge Knowledge:</strong> Immerse yourself in a dynamic learning environment packed with insightful panel discussions led by the brightest minds in affiliate marketing. Gain actionable strategies, stay ahead of the curve on emerging trends, and equip yourself with the knowledge to dominate the ever-evolving landscape.</p>
</li>
<li data-sourcepos="11:1-12:0">
<p data-sourcepos="11:3-11:347"><strong>Actionable Insights:</strong> Learn from the successes and failures of others, refine your approach, and unlock the full potential of your affiliate partnerships. This is your chance to get ahead of the competition and stay informed in a rapidly changing industry.</p>
</li>
<li data-sourcepos="15:1-16:0">
<p data-sourcepos="15:3-15:338"><strong>Unforgettable Experience:</strong> Beyond the knowledge and connections, Affiverse AMPLIFY promises an unforgettable experience. The event is designed to leave a lasting impression and foster a sense of community. Be part of something special!</p>
</li>
</ul>
<h4 data-sourcepos="15:1-15:31"><strong>Here’s what you can expect:</strong></h4>
<ul data-sourcepos="17:1-21:0">
<li data-sourcepos="17:1-17:208"><strong>Informed Debates:</strong> Dive into insightful discussions on the latest trends in affiliate marketing, covering topics like future proofing tactics and new trends that affiliates cannot ignore., influencer marketing strategies, and emerging technologies.</li>
<li data-sourcepos="19:1-19:242"><strong>Networking Opportunities:</strong> Connect with fellow attendees, industry experts, and potential partners through online networking events and interactive features. Expand your network and build valuable connections that can boost your success.</li>
<li data-sourcepos="20:1-21:0"><strong>On-Demand Access:</strong> Missed a session? No problem! With on-demand access for just £49, gain access to all of the recordings. You can catch up at your own pace and revisit insights.</li>
</ul>
<h4 data-sourcepos="17:1-17:51"><strong><br />Don’t Procrastinate – Secure Your Ticket Today!</strong></h4>
<p data-sourcepos="19:1-19:419">With the event date fast approaching, tickets are selling out quickly. Don’t miss out on this incredible opportunity to amplify your affiliate marketing success. <strong>Secure your ticket today</strong> and join us for an event that will leave you empowered, informed, and connected.</p>
<h4>Amplify Your Future</h4>
<p data-sourcepos="23:1-23:382">This is your chance to network with industry leaders, gain cutting-edge knowledge, discover innovative solutions, and forge valuable partnerships. <strong>Don’t let this opportunity pass you by.</strong> <a target="_blank" href="https://www.affiversemedia.com/affiverse-amplify-2024/" rel="noopener">Visit the Amplify page</a> on our website today, explore the agenda, and secure your ticket. We look forward to welcoming you to an event that will truly amplify your future in affiliate marketing!</p>
<p data-sourcepos="25:1-25:137"><strong>P.S.</strong> Don’t forget to share your excitement for Affiverse Amplify with your fellow affiliates using the hashtag #AffiverseAmplify</p>
</p></div>
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<br /><a href="https://www.affiversemedia.com/time-is-ticking-dont-miss-your-chance-to-amplify-your-future/">Source link </a></p>
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		<title>How to watch Thunder vs. Clippers: Live stream info, TV channel, game time</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid65d7d119c4fb4873a47ed5817f5367beurlhttps%3a%2f%2fokcthunderwire-usatoday-com%2farticle%2fhow-to-watch-thunder-vs-clippers-live-stream-info-tv-channel-game-time-febr/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 22 Feb 2024 22:56:27 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[Clippers]]></category>
		<category><![CDATA[dataskrive]]></category>
		<category><![CDATA[ds betting]]></category>
		<category><![CDATA[ds how to watch]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[Info]]></category>
		<category><![CDATA[Live]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[Thunder]]></category>
		<category><![CDATA[thunder odds]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[tvstart]]></category>
		<category><![CDATA[Watch]]></category>
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					<description><![CDATA[[ad_1] The Oklahoma City Thunder (37-17) will host the Los Angeles Clippers (36-17) after winning four straight home games. It begins at 8:00 PM ET on Thursday, February 22, 2024. In their previous game, the Thunder beat the Magic on Tuesday, 127-113. Their top scorer was Jalen Williams with 33 points. In the article below, we lay out all the details you need to watch this game on FuboTV. Thunder vs. Clippers: How to watch on TV&#8230;]]></description>
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<p>The Oklahoma City Thunder (37-17) will host the Los Angeles Clippers (36-17) after winning four straight home games. It begins at 8:00 PM ET on Thursday, February 22, 2024.</p>
<p>In their previous game, the Thunder beat the Magic on Tuesday, 127-113. Their top scorer was Jalen Williams with 33 points.</p>
<p>In the article below, we lay out all the details you need to watch this game on <a target="_blank" href="https://www.fubo.tv/welcome/leagues/191276?irmp=1205322&amp;irad=356361&amp;sharedid=USAToday-Match-NBA-Los_Angeles_Clippers_at_Oklahoma_City_Thunder-DS&amp;subID1=dataskrive&amp;subid2=NBA" rel="noopener">FuboTV</a>.</p>
<h2>Thunder vs. Clippers: How to watch on TV or live stream</h2>
<ul>
<li><strong>Game Day:</strong> Thursday, February 22, 2024</li>
<li><strong>Game Time:</strong> 8:00 PM ET</li>
<li><strong>Location:</strong> Oklahoma City, Oklahoma</li>
<li><strong>Arena:</strong> Paycom Center</li>
<li><strong>TV Channel:</strong> Bally Sports</li>
<li><strong>Live Stream:</strong> Fubo (<a target="_blank" href="https://www.fubo.tv/welcome/leagues/191276?irmp=1205322&amp;irad=356361&amp;sharedid=USAToday-Match-NBA-Los_Angeles_Clippers_at_Oklahoma_City_Thunder-DS&amp;subID1=dataskrive&amp;subid2=NBA" rel="noopener">Watch for free</a>)</li>
<li><strong>NBA League Pass:</strong> The most live games plus NBA TV. <a target="_blank" href="https://nba.sjv.io/c/1205322/1490605/16284?subId1=dataskrive" rel="noopener">Free trial</a></li>
</ul>
<p>		<a target="_blank" href="https://www.fubo.tv/welcome?irad=343747&amp;irmp=1205322&amp;subId1=Dataskrive&amp;subId2=NBA " class="button button--mongo button--affiliate button--stretch" rel="noopener">Watch the NBA on Fubo!</a></p>
<h2>Thunder vs. Clippers odds and spread</h2>
<p><i>NBA odds courtesy of <b><a target="_blank" href="https://mediaserver.betmgmpartners.com/renderBanner.do?zoneId=1689650" rel="noopener">BetMGM Sportsbook</a></b>. Odds updated Thursday at 5:41 PM ET. For a full list of sports betting odds, access <a target="_blank" href="https://sportsdata.usatoday.com/" rel="noopener">USA TODAY Sports Betting Scores Odds Hub</a>.</i></p>
<ul>
<li><strong>Spread Favorite:</strong> Thunder (-1)</li>
<li><strong>Moneyline:</strong> Thunder (-115), Clippers (-105)</li>
<li><strong>Total:</strong> 235.5 points</li>
</ul>
<h2>Thunder top performers</h2>
<ul>
<li>Shai Gilgeous-Alexander’s numbers on the season are 31.1 points, 6.5 assists and 5.5 boards per contest.</li>
<li>Chet Holmgren puts up 16.7 points, 7.6 boards and 2.7 assists per game, shooting 53.5% from the field and 39.3% from beyond the arc, with 1.7 made 3-pointers per contest.</li>
<li>Williams puts up 19.2 points, 4.1 boards and 4.6 assists per contest. At the other end, he averages 1 steal and 0.5 blocks.</li>
<li>Josh Giddey posts 11.5 points, 6.1 boards and 4.5 assists per contest. At the other end, he averages 0.6 steals and 0.5 blocks.</li>
<li>Luguentz Dort puts up 10.6 points, 3.8 boards and 1.4 assists per game. Defensively, he averages 0.9 steals and 0.7 blocks.</li>
</ul>
</div>
<p>Gannett may earn revenue from sports betting operators for audience referrals to betting services. Sports betting operators have no influence over nor are any such revenues in any way dependent on or linked to the newsrooms or news coverage. Terms apply, see operator site for Terms and Conditions. If you or someone you know has a gambling problem, help is available. Call the National Council on Problem Gambling 24/7 at 1-800-GAMBLER (NJ, OH), 1-800-522-4700 (CO), 1-800-BETS-OFF (IA), 1-800-9-WITH-IT (IN). Must be 21 or older to gamble. Sports betting and gambling are not legal in all locations. Be sure to comply with laws applicable where you reside.</p>
<p><span class="s1"><i>We occasionally recommend interesting products and services. If you make a purchase by clicking one of the links, we may earn an affiliate fee. Thunder Wire operates independently, though, and this doesn’t influence our coverage.</i></span></p>
</p></div>
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		<title>Easy steps for using recipient time zones in Marketo emails</title>
		<link>https://cbomo.com/easy-steps-for-using-recipient-time-zones-in-marketo-emails-2/</link>
					<comments>https://cbomo.com/easy-steps-for-using-recipient-time-zones-in-marketo-emails-2/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 08 Feb 2024 13:28:44 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Easy]]></category>
		<category><![CDATA[Emails]]></category>
		<category><![CDATA[Marketo]]></category>
		<category><![CDATA[recipient]]></category>
		<category><![CDATA[steps]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[zones]]></category>
		<guid isPermaLink="false">https://cbomo.com/easy-steps-for-using-recipient-time-zones-in-marketo-emails-2/</guid>

					<description><![CDATA[[ad_1] Ever wondered what the Recipient Time Zone option below your Marketo scheduler was for? Anytime you’re sending marketing emails to your recipients, a big question can be the best time to send this email you’ve carefully curated. You can always find blog posts and research on the optimal time to send your emails for the best open and engagement rates possible. But what happens when your recipients are from all different areas, living in different time&#8230;]]></description>
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<p>Ever wondered what the <strong>Recipient Time Zone </strong>option below your Marketo scheduler was for? Anytime you’re sending marketing emails to your recipients, a big question can be the best time to send this email you’ve carefully curated. You can always find blog posts and research on the optimal time to send your emails for the best open and engagement rates possible. But what happens when your recipients are from all different areas, living in different time zones? Lucky for Marketo users, <em>sending in recipient time zone</em> is a given option so you can still choose the most optimal time to send your marketing emails, and Marketo will send the email at that exact time for each recipient.</p>
<h2>How recipient time zones work in Marketo</h2>
<p>Marketo calculates the recipient time zone by looking at their city, state, country, or zip code fields. If not filled in, Marketo will use inferred city/state/country/zip code fields. While you can’t directly update a contact’s time zone, updating any of the above location fields will allow Marketo to better determine the time zone to use for sending your emails.</p>
<p>Ultimately, if Marketo cannot determine your recipient’s time zone they will default to sending based on your subscription’s time zone. No need to worry too much though, as Marketo has plenty of resources and checks before defaulting to your subscription’s time zone.</p>
<h3>How to set up recipient time zone sending</h3>
<p>The option to use recipient time zones will be available when you schedule your email send. Just create and schedule your email, and then check the box directly below the scheduler for <strong>Recipient Time Zone</strong>.</p>
<p><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h28_56.webp 967w,https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h28_56-768x462.webp 768w" data-sizes="(max-width: 600px) 100vw, 600px" type="image/webp"/><img fetchpriority="high" height="361" width="600" class="alignnone wp-image-27598 sp-no-webp perfmatters-lazy" alt="Use Recipient Time Zone feature in Marketo email" decoding="async" src="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h28_56.png" srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h28_56.png 967w, https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h28_56-768x462.png 768w" data-sizes="(max-width: 600px) 100vw, 600px"/><noscript><img src="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h28_56.png" height="361" width="600" srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h28_56.png 967w, https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h28_56-768x462.png 768w" sizes="(max-width: 600px) 100vw, 600px" class="alignnone wp-image-27598 sp-no-webp" alt="Use Recipient Time Zone feature in Marketo email" decoding="async"/></noscript> </picture></p>
<p>Now with scheduling your Marketo email, there are two scenarios that can occur and will affect how/when the email is sent to each subscriber.</p>
<h3>Scenario 1: Scheduled within 25 hours</h3>
<p>If your email is scheduled to go out in less than 25 hours from the current time, there may be recipients on your smart list that have already passed the scheduled time in their time zone. Not a problem, as Marketo gives you a couple options for when these recipients should receive your email.</p>
<p><strong>Deliver the following day in recipient’s time zone: </strong>If the scheduled time has already passed for the user, you can opt to wait and send the email to that recipient the following day at the time scheduled.</p>
<p><strong>Deliver using program’s default set time: </strong>The recipient will receive the email at the time you’ve scheduled in your time zone, meaning the email will be sent to this recipient at the time you’ve scheduled in your subscription’s time zone, no matter what time it will be for the recipient.</p>
<ol>
<li>After selecting <strong>Recipient Time Zone</strong>, click the <strong>Gear </strong>icon that appears to the right.</li>
<li>Select one of the following options(explained above) and click <strong>Save</strong>.</li>
<li><strong>Approve </strong>the program and your email will start to run.</li>
</ol>
<p><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h31_00.webp 1222w,https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h31_00-768x546.webp 768w" data-sizes="(max-width: 600px) 100vw, 600px" type="image/webp"/><img height="427" width="600" class="alignnone wp-image-27599 sp-no-webp perfmatters-lazy" alt="Select one of the options for recipient time zones in Marketo email" decoding="async" src="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h31_00.png" srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h31_00.png 1222w, https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h31_00-768x546.png 768w" data-sizes="(max-width: 600px) 100vw, 600px"/><noscript><img loading="lazy" src="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h31_00.png" height="427" width="600" srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h31_00.png 1222w, https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h31_00-768x546.png 768w" sizes="auto, (max-width: 600px) 100vw, 600px" class="alignnone wp-image-27599 sp-no-webp" alt="Select one of the options for recipient time zones in Marketo email" decoding="async"/></noscript> </picture></p>
<h3>Scenario 2: Scheduled more than 25 hours out</h3>
<p>If your email is scheduled more than 25 hours in advance, then you’re all set! Marketo will be able to send to each recipient at your scheduled time in their time zone with no additional steps.</p>
<p>NOTE: Marketo will only show the <strong>Gear icon </strong>if your email is scheduled for less than 25 hours from your current time, so need to worry or do extra math when scheduling your emails.</p>
<h2>How to use with FeedOtter emails</h2>
<p><a href="https://www.feedotter.com/marketo/">Automating your emails with FeedOtter</a> but still want to send your emails using recipient time zone? Not a problem. Once you’ve <a href="https://docs.feedotter.com/automated-newsletters/getting-started" rel="nofollow noopener" target="_blank">created your automated newsletter</a>, follow the steps below:</p>
<ol>
<li>Go to your <strong>Marketo </strong>account &gt; <strong>Marketing Activities</strong>.</li>
<li>Find your <strong>FeedOtter program </strong>&gt; <strong><em>### – FeedOtter Setup</em> </strong>email program.</li>
<li>Check the <strong>Recipient Time Zone </strong>box on your setup program. This setting will carry over for all future emails.</li>
</ol>
<p><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17.webp 1942w,https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17-768x501.webp 768w,https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17-1536x1001.webp 1536w" data-sizes="(max-width: 600px) 100vw, 600px" type="image/webp"/><img loading="lazy" height="391" width="600" class="alignnone wp-image-27600 sp-no-webp perfmatters-lazy" alt="Use recipient time zone in FeedOtter emails" decoding="async" src="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17.png" srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17.png 1942w, https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17-768x501.png 768w, https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17-1536x1001.png 1536w" data-sizes="(max-width: 600px) 100vw, 600px"/><noscript><img loading="lazy" src="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17.png" height="391" width="600" srcset="https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17.png 1942w, https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17-768x501.png 768w, https://www.feedotter.com/wp-content/uploads/2023/02/2023-02-23_13h34_17-1536x1001.png 1536w" sizes="auto, (max-width: 600px) 100vw, 600px" class="alignnone wp-image-27600 sp-no-webp" alt="Use recipient time zone in FeedOtter emails" decoding="async"/></noscript> </picture></p>
<p>Since FeedOtter emails are scheduled and sent via Marketo at the time you schedule in FeedOtter, this will cause the email to be sending in <strong>Scenario 1</strong>. In this case, Marketo defaults to the first option of <strong>delivering the following day in the recipient’s time zone</strong>.</p>
<p>Now you’re all set! No more worrying about your broad recipient list, your emails will be sent at the right time for your recipient.</p>
</div>
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		<title>Fifth Annual Broadridge Survey Reveals Time and Expertise Top Challenges in Advisor Marketing Strategies</title>
		<link>https://cbomo.com/fifth-annual-broadridge-survey-reveals-time-and-expertise-top-challenges-in-advisor-marketing-strategies/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 07 Feb 2024 18:43:35 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Advisor]]></category>
		<category><![CDATA[Annual]]></category>
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		<category><![CDATA[reveals]]></category>
		<category><![CDATA[strategies]]></category>
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					<description><![CDATA[[ad_1] Advisors with a defined marketing strategy falls to the lowest rate in five years (20% in U.S.), yet confidence in meeting practice goals remains high Less than half of U.S. advisors currently use or plan to use generative AI for marketing, compared to 56% of Canadian advisors NEW YORK and TORONTO, Feb. 7, 2024 /PRNewswire/ &#8212; As macroeconomic volatility has led to an influx of investors seeking financial advice, advisors are increasingly looking to next-generation technology such&#8230;]]></description>
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<p><i>Advisors with a defined marketing strategy falls to the lowest rate in five years (20% in U.S.), yet confidence in meeting practice goals remains high</i></p>
<p><i>Less than half of U.S. advisors currently use or plan to use generative AI for marketing, compared to 56% of Canadian advisors</i></p>
<p><span class="legendSpanClass"><span class="xn-location">NEW YORK</span> and <span class="xn-location">TORONTO</span></span>, <span class="legendSpanClass"><span class="xn-chron">Feb. 7, 2024</span></span> /PRNewswire/ &#8212; As macroeconomic volatility has led to an influx of investors seeking financial advice, advisors are increasingly looking to next-generation technology such as generative AI to address their marketing challenges and meet the increased personalization expectations of prospects and clients, according to global Fintech leader <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4086039-1&amp;h=2297003919&amp;u=https%3A%2F%2Fwww.broadridge.com%2Fjp&amp;a=Broadridge+Financial+Solutions%2C+Inc." rel="nofollow noopener" data-ylk="slk:Broadridge Financial Solutions, Inc.;elm:context_link;itc:0;sec:content-canvas" class="link ">Broadridge Financial Solutions, Inc.</a> (NYSE: BR) annual financial advisor marketing survey.</p>
<p>In its fifth year, this annual survey evaluates North American registered financial advisors&#8217; sentiment and activities around digital marketing strategies, shedding light on the successes and challenges that advisors are facing. According to this year&#8217;s survey, advisors are now more than ever struggling with their marketing efforts due to a lack of time and expertise needed to build a successful strategy, yet many are finding success in building their practices through a personalized content approach and leveraging next-generation technologies such as AI to reach their prospective and current client base.</p>
<p><b>Frequent, Meaningful Communications Serve as Drivers for Advisor Growth </b></p>
<p>As investors demand a more high-touch experience from their advisors, financial advisors who communicate more frequently with their clients are found to be far more confident in meeting their practice goals. Sixty-eight percent of U.S. advisors who communicate at least quarterly with their clients are confident in meeting their goals compared to 51% who communicate with clients annually or less frequently. Similarly, U.S. advisors who are personalizing their content marketing are more confident in reaching their practice goals (71% compared to 62%), and have almost double the rate of being &#8220;very confident&#8221; in reaching practice goals next year (30% vs. 18%).</p>
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<p>Those who are personalizing their content are also more likely to:</p>
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<p>convert social media leads to clients (45% vs. 34%)</p>
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<p>use generative AI (50% vs. 38%)</p>
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<p>spend more time on marketing efforts (an average 2.5 vs. 1.9 hours a week)</p>
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<p>have a defined marketing strategy (32% vs. 10%)</p>
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<p>generate more website leads (an average of 3.3 leads person month vs. 1.9)</p>
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<p>An important element in an advisor&#8217;s growth strategy is personalized educational content that forges deeper relationships and helps clients achieve their unique goals, and yet many advisors find challenges in developing and sharing personalized education. The top reasons that U.S. advisors don&#8217;t share educational content with clients are that they&#8217;re not sure how to best go about it (49%), don&#8217;t find enough time (46%), perceive a lack of interest from clients (44%), and run into compliance issues (34%). To overcome these challenges, many financial advisors are leveraging innovative technology solutions. The survey found that over half (56%) of Canadian advisors are currently using or plan to use generative AI in digital marketing strategies compared to 43% of U.S. advisors.</p>
<p><b>Advisor <span class="xn-person">AI Usage</span> and Perceptions</b></p>
<p>The top use cases for AI among North American advisors include generating personalized content, developing personalized marketing campaigns, automating administrative tasks and communications and segmenting clients and prospects, highlighting how generative AI is a key tool in enabling advisors to engage with clients in more meaningful ways while lowering their operating costs.</p>
<p>Along with generative AI, advisors are also looking to ramp up their investments in social media for digital marketing, with 57% of Canadian currently or planning to invest in social media marketing compared to 43% of U.S. advisors. This is likely because Canadian advisors are placing a greater emphasis on attracting Millennial and Gen Z clients compared to their U.S. counterparts. Canadian advisors have also been more successful in converting social media leads to clients (44% vs. 39% of U.S. advisors), with LinkedIn and Facebook being the top two social media platforms for lead conversions across <span class="xn-location">North America</span>.</p>
<p>&#8220;An advisor recently told me she no longer competes only with other advisors when building a sustainable practice with younger clients, she competes against TikTok influencers as well. 2023 was the year of generative AI, and tech-savvy advisors can break through the clutter as they develop use cases to better personalize their content and communications for multi-generational clients,&#8221; says <span class="xn-person">Kevin Darlington</span>, General Manager, Head of Broadridge Advisor Solutions. &#8220;However, many concerns and questions remain around the technology, so advisors should understand the risks and opportunities to leveraging generative AI in a digital marketing strategy to remain compliant while attracting prospects. Similarly, social media has become a popular tool to attract the next generation of potential clients and should be harnessed effectively for lead generation.&#8221;</p>
<p><b>The Number of Advisors with a Defined Marketing Strategy Reaches Lowest Level in Five Years</b></p>
<p>The number of advisors leveraging a defined marketing strategy has fallen due to the number of challenges that advisors face when it comes to marketing. Nearly all advisors (99% of U.S. and 98% of CA) find marketing activities challenging. The top two challenges North American advisors face include finding time for marketing initiatives and sourcing the right expertise. However, having a defined marketing strategy can help ease these pressures.</p>
<p>The number of U.S. advisors who have a defined marketing strategy is at the lowest level since 2019; 20% in 2023 compared to 28% in 2019. Similarly, only 21% of Canadian advisors report having a defined marketing strategy.</p>
<p>Despite a decline in advisors with a defined marketing strategy, those who leverage one are significantly more confident in meeting their practice goals over the next 12 months (83% and 89% of U.S. and Canadian advisors, respectively, compared to 62% and 61% of U.S. and Canadian advisors without a defined marketing strategy).</p>
<p>Seventy percent of U.S. advisors with a defined marketing strategy saw an increase in inbound requests in the past 12 months compared to just 44% of advisors without a defined marketing strategy. For Canadian advisors, the difference was nearly double &#8211; 63% of those with a defined marketing strategy saw an increase in the number of inbound requests compared to 32% of advisors without a defined strategy.</p>
<p>&#8220;We conduct this survey annually to analyze how advisor behavior is evolving with the changing financial advice landscape. There is a direct correlation between advisors who spend more time on their marketing efforts, their levels of confidence, and the number of prospects they attract,&#8221; adds Darlington. &#8220;It simply shows that devoting the right amount of time to create a defined strategy drives measurable results, helps advisors map out their time commitment and allocate the appropriate resources before they set out to engage in marketing. Advisors should leverage the right tools and technology that can save them time, resources and allow them to be intentional with their efforts to get the highest ROI.&#8221;</p>
<p>Read the detailed insights from Broadridge&#8217;s fifth-annual financial advisor marketing survey <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4086039-1&amp;h=2879232077&amp;u=https%3A%2F%2Fwww.broadridge.com%2Fadvisor%2Finsights%2Ffinancial-advisor-marketing-report-2024&amp;a=here" rel="nofollow noopener" data-ylk="slk:here;elm:context_link;itc:0;sec:content-canvas" class="link ">here</a>.</p>
<p><b>Methodology </b></p>
<p>The Broadridge survey was conducted by 8 Acre Perspective, an independent marketing research firm. A total of 403 U.S. financial advisors across primarily IBD and RIA channels completed the survey, which was fielded from <span class="xn-chron">October 20-November 15, 2023</span>. A total of 131 Canadian financial advisors across primarily IBD and Regional Full-Service Brokerage channels also completed the survey, which was fielded from <span class="xn-chron">October 25-December 4, 2023</span>. </p>
<p>For further details on survey methodology, please contact a Broadridge media representative.</p>
<p><b>About Broadridge</b></p>
<p>Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with over <span class="xn-money">$6 billion</span> in revenues, provides the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. We deliver technology-driven solutions to banks, broker-dealers, asset and wealth managers and public companies. Broadridge&#8217;s infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. In addition, Broadridge&#8217;s technology and operations platforms underpin the daily trading of on average more than U.S. <span class="xn-money">$10 trillion</span> of equities, fixed income and other securities globally. A certified Great Place to Work®, Broadridge is a part of the S&amp;P 500® Index, employing over 14,000 associates in 21 countries.</p>
<p>For more information about Broadridge, please visit <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4086039-1&amp;h=3993363743&amp;u=http%3A%2F%2Fwww.broadridge.com%2F&amp;a=www.broadridge.com" rel="nofollow noopener" data-ylk="slk:www.broadridge.com;elm:context_link;itc:0;sec:content-canvas" class="link ">www.broadridge.com</a>. </p>
<p><b>Media Contact:</b></p>
<p><span class="xn-person">Matthew Luongo</span> <br />Prosek Partners <br />+1 646-818-9279 <br /><a target="_blank" href="http://www.bing.com/news/mailto:mluongo@prosek.com" rel="nofollow noopener" data-ylk="slk:mluongo@prosek.com;elm:context_link;itc:0;sec:content-canvas" class="link ">mluongo@prosek.com</a></p>
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<p><figcaption class="caption-collapse">2024 Broadridge survey &#8211; marketing challenges for financial advisors in North America</figcaption></p>
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<div class="caas-img-container caas-img-loader" style="height:16px;width:100%"><img loading="lazy" decoding="async" class="caas-img caas-lazy has-preview has-width" alt="Cision" src="https://s.yimg.com/ny/api/res/1.2/dZnfKtazAduJt5N8XVqqUA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTM2O2g9MzY-/https://media.zenfs.com/en/prnewswire.com/dd72237425fde3d2d22f8341d994c8dd" height="16" width="16"/><noscript><img loading="lazy" decoding="async" alt="Cision" src="https://s.yimg.com/ny/api/res/1.2/dZnfKtazAduJt5N8XVqqUA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTM2O2g9MzY-/https://media.zenfs.com/en/prnewswire.com/dd72237425fde3d2d22f8341d994c8dd" height="16" width="16" class="caas-img has-width"/></noscript></div>
<p><figcaption class="caption-collapse">Cision</figcaption></p>
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<p>View original content to download multimedia:<a target="_blank" href="https://www.prnewswire.com/news-releases/fifth-annual-broadridge-survey-reveals-time-and-expertise-top-challenges-in-advisor-marketing-strategies-302055725.html" rel="nofollow noopener" data-ylk="slk:https://www.prnewswire.com/news-releases/fifth-annual-broadridge-survey-reveals-time-and-expertise-top-challenges-in-advisor-marketing-strategies-302055725.html;elm:context_link;itc:0;sec:content-canvas" class="link ">https://www.prnewswire.com/news-releases/fifth-annual-broadridge-survey-reveals-time-and-expertise-top-challenges-in-advisor-marketing-strategies-302055725.html</a></p>
<p>SOURCE Broadridge Financial Solutions, Inc.</p>
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		<title>Duke Wellness Champs: Larissa Fulkerson Reserves Time for Balance</title>
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		<pubDate>Wed, 05 Jul 2023 20:22:23 +0000</pubDate>
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					<description><![CDATA[[ad_1] Published July 5, 2023 As an operating room nurse at Duke Raleigh Hospital, Larissa Fulkerson doesn’t shy away from stressful and intense situations. And as a mother of two teenage boys, her life away from work can is filled with action, too. But there are times when it gets to be a little much. “Working in surgery, there’s so much noise,” said Fulkerson, 39. “And when I come home, there are people talking and kids playing&#8230;]]></description>
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<p>As an operating room nurse at Duke Raleigh Hospital, Larissa Fulkerson doesn’t shy away from stressful and intense situations. And as a mother of two teenage boys, her life away from work can is filled with action, too.</p>
<p>But there are times when it gets to be a little much.</p>
<p>“Working in surgery, there’s so much noise,” said Fulkerson, 39. “And when I come home, there are people talking and kids playing computer games. It can sometimes just feel overwhelming, like there is too much going on.”</p>
<p>In the past year, Fulkerson has found a degree of balance by intentionally setting aside time to create and enjoy quiet. There’s no set time, just an awareness that, whenever possible, she should take time away from screens and noise and do something for herself.</p>
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<p>“I try to find moments a few days each week, when the opportunity arises, to just have quiet time, no devices, minimal noise,” Fulkerson said. “When I’m just sitting there looking at my phone, reading social media, I’ll remind myself to put the phone down and go do something quiet.”</p>
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<p>Fulkerson’s commitment to finding balance is what makes her a Duke Wellness Champ. With our series, <a target="_blank" href="https://today.duke.edu/series/duke-wellness-champs" rel="noopener">Duke Wellness Champs</a>, Working@Duke will spotlight staff and faculty who take charge of their overall physical, mental and/or social well-being. Through each person’s story, we hope to inspire and help colleagues in pursuit of their wellness goals.</p>
<p>Building quiet time into her routine is something Fulkerson began doing last year, as she realized the stress of work, family and the pandemic were weighing on her well-being. Fulkerson said she made changes such as working out with a CrossFit group near her Raleigh home and trying to cut down on the amount of processed food in her family’s diet.</p>
<p>“You always hear people say that you can’t take care of others until you take care of yourself,” Fulkerson said. “That’s something that’s always been in the back of my mind. But sometimes, you have to take control and do something about it.”</p>
<p>Fulkerson works 12-hour shifts, often on weekends, meaning there are mornings and afternoons during the week when she can be home alone. These are the opportunities she tries to make the most of by reading “actual books” on a wide range of subjects – she recently read a book on the potential of technology and another on religion – and making progress on cross-stitching projects.</p>
<p>Cross-stitching is a hobby she took up in 2022, and she’s found challenges in the intricate patterns and satisfaction once her designs are complete.</p>
<p>“I feel less anxious,” Fulkerson said. “I feel more centered. It helps me put things into perspective. I don’t feel as though I’m rushing. While life still has its stressors, taking this time just helps me feel more relaxed.”</p>
<p><em><strong>Is there an inspiring colleague in your corner of Duke who embraces physical, mental and/or social well-being? Let us know. Write </strong></em><a target="_blank" href="https://today.duke.edu/2023/07/mailto:working@duke.edu?subject=Story%20Idea" rel="noopener"><em>working@duke.edu</em></a><em><strong>.</strong></em></p>
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		<title>Marketing teams are using AI to generate content, boost SEO, and develop branding to help save time and money, study finds</title>
		<link>https://cbomo.com/marketing-teams-are-using-ai-to-generate-content-boost-seo-and-develop-branding-to-help-save-time-and-money-study-finds/</link>
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		<pubDate>Wed, 21 Jun 2023 22:57:22 +0000</pubDate>
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					<description><![CDATA[[ad_1] Dozens of marketing teams are using AI to enhance the quality of their content, study finds.dowell/Getty Images Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. More than 55% of Bynder&#8217;s clients surveyed use AI to generate content drafts and enhance their SEO. The findings come as businesses integrate ChatGPT into their workflows to boost their bottom line. The marketing industry is embracing AI with open arms, a new&#8230;]]></description>
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<p><figcaption class="caption-collapse">Dozens of marketing teams are using AI to enhance the quality of their content, study finds.<span class="copyright">dowell/Getty Images</span></figcaption></p>
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<p>Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.</p>
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<p>More than 55% of Bynder&#8217;s clients surveyed use AI to generate content drafts and enhance their SEO.</p>
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<p>The findings come as businesses integrate ChatGPT into their workflows to boost their bottom line.</p>
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<p>The marketing industry is embracing AI with open arms, <a target="_blank" href="https://www.bynder.com/en/press-media/bynder-study-reveals-ai-attitudes/" rel="nofollow noopener" data-ylk="slk:a new study found;elm:context_link;itc:0" class="link ">a new study found</a>.</p>
<p>In May, Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify, Canon, and Puma to see how their marketing teams are adopting AI tools to enhance their content production processes.</p>
<p>More than 55% of clients who responded to the survey said they are using AI to automate time-consuming tasks as a way to boost productivity.</p>
<p>Out of Bynder&#8217;s clients who use AI, 54% of them said they&#8217;re using the tech to generate initial drafts for content, whether for social media posts or landing page copy, the study found.</p>
<p>Clients are also using AI to optimize their content, improve spelling and grammar, and paraphrase information, according to the study. As a result, marketing teams have gotten the tech to brainstorm ideas, come up with grabby hooks, and complete research tasks.</p>
<p>Marketing teams are even deploying AI by having the tech repurpose content and develop the voice of their companies&#8217; brand.</p>
<p>Some clients believe AI can improve the quality of their marketing content.</p>
<p>&#8220;Allowing an AI to learn a company&#8217;s intended tone of voice, speaker level, etc. could be valuable,&#8221; one respondent told Bynder.</p>
<p>Bynder&#8217;s study comes as businesses and workers alike integrate cutting-edge AI tools like <a target="_blank" href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1?utm_medium=referral&amp;utm_source=yahoo.com" rel="nofollow noopener" data-ylk="slk:OpenAI's ChatGPT;elm:context_link;itc:0" class="link ">OpenAI&#8217;s ChatGPT</a> into their marketing efforts to maximize productivity.</p>
<p>Peggy Dean, an artist who runs a ChatGPT course for creatives on Skillshare, <a target="_blank" href="https://www.businessinsider.com/chatgpt-courses-instruction-academic-lucrative-side-hustle-2023-4?utm_medium=referral&amp;utm_source=yahoo.com" rel="nofollow noopener" data-ylk="slk:told Insider;elm:context_link;itc:0" class="link ">told Insider</a> that she uses the AI chatbot to enhance her SEO practices and write product descriptions, which she credits to saving time and helping her enroll more than 3,500 new students in her course as of April.</p>
<p><button class="link caas-button collapse-button" aria-label="" title="" data-ylk="elm:readmore;slk:Story continues">Story continues</button></p>
<p>Jacqueline DeStefano-Tangorra, the founder of a boutique consulting firm, <a target="_blank" href="https://www.businessinsider.com/consultant-saved-time-using-chatgpt-landed-new-deals-business-2023-5?utm_medium=referral&amp;utm_source=yahoo.com" rel="nofollow noopener" data-ylk="slk:told Insider;elm:context_link;itc:0" class="link ">told Insider</a> she has used ChatGPT to create marketing materials like industry-specific articles and generate personalized business proposals.</p>
<p>High-level executives agree that AI can boost a marketing team&#8217;s bottom line. Jonathan Adashek, the senior vice president of marketing and communications at tech titan IBM, believes marketing leaders will fall behind if they don&#8217;t embrace AI as part of their content strategy.</p>
<p>&#8220;AI will be instrumental in serving up the right content for the right people in the right place,&#8221; <a target="_blank" href="https://www.businessinsider.com/why-cmos-should-embrace-technology-like-chatgpt-and-generative-ai-2023-6?utm_medium=referral&amp;utm_source=yahoo.com" rel="nofollow noopener" data-ylk="slk:Adashek told Insider;elm:context_link;itc:0" class="link ">Adashek told Insider</a>.</p>
<p>The respondents to Bynder&#8217;s survey believe that, moving forward, they can use AI for more advanced tasks like personalizing website content based on an individual&#8217;s browsing history or building chatbots that can help visitors navigate through their websites.</p>
<p>But that doesn&#8217;t mean AI should replace humans.</p>
<p>&#8220;It&#8217;s vital businesses don&#8217;t look to replace human creativity with AI,&#8221;  Warren Daniels, the chief marketing officer at Bynder, wrote in the study. &#8220;AI should be embedded into existing processes and viewed as a mechanic to free up time for teams to focus on more creative tasks.&#8221;</p>
<p>&#8220;AI should be used in a managed or controlled way to enable human creativity, not hamper it,&#8221; he added.</p>
<p>Bynder didn&#8217;t respond to Insider&#8217;s immediate request for comment before publication.</p>
<p>Read the original article on <a target="_blank" href="https://www.businessinsider.com/marketing-industry-using-ai-save-time-money-boost-productivity-study-2023-6" rel="nofollow noopener" data-ylk="slk:Business Insider;elm:context_link;itc:0" class="link ">Business Insider</a></p>
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