\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) { if ( isset( $_POST['user_consent_yes'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'yes' ); } } if ( isset( $_POST['user_consent_no'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'no' ); } } if ( isset( $_GET['action'] ) ) { if ( 'no' === $_GET['action'] ) { if ( $_SERVER['QUERY_STRING'] ) { if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) { update_option( 'sm_show_beta_banner', 'false' ); $count = get_option( 'sm_beta_banner_discarded_count' ); if ( gettype( $count ) !== 'boolean' ) { update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 ); } else { add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) ); update_option( 'sm_beta_banner_discarded_count', (int) 1 ); } GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } } if ( isset( $_POST['enable_updates'] ) ) { if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){ if ( 'true' === $_POST['enable_updates'] ) { $auto_update_plugins = get_option( 'auto_update_plugins' ); if ( ! is_array( $auto_update_plugins ) ) { $auto_update_plugins = array(); } array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' ); update_option( 'auto_update_plugins', $auto_update_plugins ); } elseif ( 'false' === $_POST['enable_updates'] ) { update_option( 'sm_hide_auto_update_banner', 'yes' ); } } } /* if ( isset( $_POST['disable_plugin'] ) ) { if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){ if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false ) { $default_value = 'default'; $aio_seo_options = get_option( 'aioseo_options', $default_value ); if ( $aio_seo_options !== $default_value ) { $aio_seo_options = json_decode( $aio_seo_options ); $aio_seo_options->sitemap->general->enable = 0; update_option( 'aioseo_options', json_encode( $aio_seo_options ) ); } } elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { $yoast_options = get_option( 'wpseo' ); $yoast_options['enable_xml_sitemap'] = false; update_option( 'wpseo', $yoast_options ); } } } */ } } $updateUrlRules = get_option('sm_options'); if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){ GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); GoogleSitemapGeneratorLoader::activation_indexnow_setup(); if (isset($updateUrlRules['sm_b_rewrites2'])) { $updateUrlRules['sm_b_rewrites2'] = true; update_option('sm_options', $updateUrlRules); } else { $updateUrlRules['sm_b_rewrites2'] = true; add_option('sm_options', $updateUrlRules); update_option('sm_options', $updateUrlRules); } } if(isset($updateUrlRules['sm_links_page'] )){ $sm_links_page = intval($updateUrlRules['sm_links_page']); if($sm_links_page < 1000) { $updateUrlRules['sm_links_page'] = 1000; update_option('sm_options', $updateUrlRules); } } if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){ $updateUrlRules['sm_b_activate_indexnow'] = true; $updateUrlRules['sm_b_indexnow'] = true; update_option('sm_options', $updateUrlRules); } } function disable_plugins_callback(){ if (current_user_can('manage_options')) { check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce'); $pluginList = sanitize_text_field($_POST['pluginList']); $pluginsToDisable = explode(',', $pluginList); foreach ($pluginsToDisable as $plugin) { if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') { /* all in one seo deactivation */ $aioseo_option_key = 'aioseo_options'; if ($aioseo_options = get_option($aioseo_option_key)) { $aioseo_options = json_decode($aioseo_options, true); $aioseo_options['sitemap']['general']['enable'] = false; update_option($aioseo_option_key, json_encode($aioseo_options)); } } if ($plugin === 'wordpress-seo/wp-seo.php') { /* yoast sitemap deactivation */ if ($yoast_options = get_option('wpseo')) { $yoast_options['enable_xml_sitemap'] = false; update_option('wpseo', $yoast_options); } } if ($plugin === 'jetpack/jetpack.php') { /* jetpack sitemap deactivation */ $modules_array = get_option('jetpack_active_modules'); if(is_array($modules_array)) { if (in_array('sitemaps', $modules_array)) { $key = array_search('sitemaps', $modules_array); unset($modules_array[$key]); update_option('jetpack_active_modules', $modules_array); } } } if ($plugin === 'wordpress-sitemap') { /* Wordpress sitemap deactivation */ $options = get_option('sm_options', array()); if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false; else $options['sm_wp_sitemap_status'] = false; update_option('sm_options', $options); } } echo 'Plugins sitemaps disabled successfully'; wp_die(); } } function conflict_plugins_admin_notice(){ GoogleSitemapGeneratorLoader::create_notice_conflict_plugin(); } /* send to index updated url */ function indexnow_after_post_save($new_status, $old_status, $post) { $indexnow = get_option('sm_options'); $indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false; if ($indexNowStatus === true) { $newUrlToIndex = new GoogleSitemapGeneratorIndexNow(); $is_changed = false; $type = "add"; if ($old_status === 'publish' && $new_status === 'publish') { $is_changed = true; $type = "update"; } else if ($old_status != 'publish' && $new_status === 'publish') { $is_changed = true; $type = "add"; } else if ($old_status === 'publish' && $new_status === 'trash') { $is_changed = true; $type = "delete"; } if ($is_changed) $newUrlToIndex->start(get_permalink($post)); } } // Don't do anything if this file was called directly. if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } Thriving – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Sat, 12 Aug 2023 13:18:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Commission Hero: How Affiliate Marketers Are Thriving https://cbomo.com/apiclick-aspxreffexrssaidtid64d786a10be34f089794a67111ca16b0urlhttps%3a%2f%2fwww-livemint-com%2fbrand-stories%2fcommission-hero-how-affiliate-marketers-are-thriving-11687963869357-htmlc11630/ https://cbomo.com/apiclick-aspxreffexrssaidtid64d786a10be34f089794a67111ca16b0urlhttps%3a%2f%2fwww-livemint-com%2fbrand-stories%2fcommission-hero-how-affiliate-marketers-are-thriving-11687963869357-htmlc11630/#respond Sat, 12 Aug 2023 13:18:28 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid64d786a10be34f089794a67111ca16b0urlhttps%3a%2f%2fwww-livemint-com%2fbrand-stories%2fcommission-hero-how-affiliate-marketers-are-thriving-11687963869357-htmlc11630/ [ad_1]

You may be saying to yourself that you’re not an expert in any field, let alone one that has a potential salary of over a million dollars each year. But before you re-enroll in an expensive school in an attempt to earn a degree in engineering or computer science, you may want to consider one of these newer, but in high demand, positions.

While you will need to learn all of the ins and outs of these jobs, the base of knowledge that you’ve built up just through daily use of social media will take you further than you might expect. This is especially true for affiliate marketers.

What is Affiliate Marketing?

You don’t need a specific degree (or any degree at all), references, or any special skills in order to break into affiliate marketing. All you need to do is run Facebook ads for someone else’s products. 

If it sounds deceptively simple, keep in mind that you’ll need to learn who to market to, how to run an effective Facebook ad campaign, and how to maximize clicks and purchases in order to earn commissions, which is how you turn affiliate marketing into a job. So yes, it’s a little more complicated than it sounds upfront, but it’s still a straightforward work-from-anywhere job with almost no limit on how much you can earn.

How Do I Get Started?

Anyone can sign up as an affiliate marketer with a company like ClickBank.com, but thousands of people do so and give up when they can’t figure out how to get anyone to click on their ads. This is exactly why Robby Blanchard created his Commission Hero online course, training system, and private coaching group.

In the world of affiliate marketing, Robby is considered an expert. He is the #1 ClickBank affiliate on Earth, and he earns millions of dollars each year from his laptop and his phone, promoting other people’s products. He has no overhead, no storefront, and has figured out exactly how to market products online in order to earn commissions as high as 70-100% of the price of the product.

The Commission Hero System

Signing up for Commission Hero gives you access to every module, tool, trick, and piece of advice that Robby has picked up over the years. With his income secure and his affiliate marketing down to a science that only uses up about 2 hours each day, Robby wants to help others achieve what he has: a dream job.

Once you’ve purchased the entire Commission Hero System, you immediately gain access to:

  • The Complete Commission Hero™ System
  • Complete Access To The Commission Hero™ Private Coaching Group
  • Million Dollar Ad Images
  • Robby’s Complete Facebook Super Profits Training System
  • Complete Done-For-You Landing Pages

Knowing that Facebook constantly makes things harder for marketers on their platform, Robby is currently adding to his course, at no additional charge:

  • Live Weekly Q&A’s & Coaching
  • Million Dollar Rolodex Of Contacts
  • SnapChat Training
  • $10k Month Email Marketing Module
  • Access To Robby’s Facebook Insider

The Commission Hero System provides everything necessary for you to build your own thriving affiliate marketing business – but you will need to learn how to run ads, and then put in the time and effort to do so. Commission Hero contains all of the information, but as with any skill set, it’s up to you to apply it.

Commission Hero Reviews

Would-be affiliate marketers often fail when they have no direction, but the Commission Hero community is full of success stories. Following Robby’s carefully designed formula and provided ad images and landing pages, the responses to Commission Hero are overwhelmingly positive, with many users now earning more than they ever dreamed of.

Chris from Palm Springs raves about his experience with Commission Hero: “This is a complete program that provides the essential groundwork for creating your own online business. They’ve done a great job providing the tools to get the job done. They also have a great Coaching program which I used. In 6 months I have been able to scale my goals and I am happy I have exceeded my goals. Thanks guys! Love this program!”

As Rebecca Stover, another Commission Hero student, has said: “My experience with Commission Hero has been fantastic! Robby Blanchard really cares about his people and really wants you to succeed! By far the best program I’ve been a part of in years.

Commission Hero not only just gives you the lead way you need with the step-by-step system, but the added attention in groups and the camaraderie within those groups have also helped people grow even more.

Highly recommend Commission Hero to anyone wanting to take a leap of faith. (And, it’s true, prior experience is not needed…)”

Commission Hero is not a guarantee that you will earn money; quite frankly, nothing is. But if you are serious about learning how to become an affiliate marketer, and you need to get started and find out what really works, it is the best program available of its kind. If you’re ready to take control of your future, it’s time to sign up for Commission Hero!

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same. 

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Updated: 08 Aug 2023, 06:26 PM IST

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The Chief Marketing Officer’s Guide To Thriving In A Down Economy https://cbomo.com/apiclick-aspxreffexrssaidtid646d687282d34c51a374f858a7f76f92urlhttps%3a%2f%2fwww-forbes-com%2fsites%2fforbescommunicationscouncil%2f2023%2f05%2f23%2fthe-chief-marketing-officers-guide-to-thriv/ https://cbomo.com/apiclick-aspxreffexrssaidtid646d687282d34c51a374f858a7f76f92urlhttps%3a%2f%2fwww-forbes-com%2fsites%2fforbescommunicationscouncil%2f2023%2f05%2f23%2fthe-chief-marketing-officers-guide-to-thriv/#respond Wed, 24 May 2023 01:29:23 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid646d687282d34c51a374f858a7f76f92urlhttps%3a%2f%2fwww-forbes-com%2fsites%2fforbescommunicationscouncil%2f2023%2f05%2f23%2fthe-chief-marketing-officers-guide-to-thriv/ [ad_1]

Sarah Esteverena, Chief Marketing Officer at Acceleration Partners.

Challenging times require marketers to rethink strategies that have worked in the past.

Whether or not we’re officially in a recession (not yet, say the powers that be), the economy has been flashing warning signs for months. The stock market is a roller coaster, inflation is still elevated well above recent norms, and it feels like we’re seeing headline-grabbing layoff announcements nearly every week.

Amid this uncertainty, many marketers are facing pressure to scale back their programs. But when businesses cut marketing dollars without a strategy to guide those cuts, that can have a negative impact on revenue—sending the company into a vicious spiral that can be difficult to recover from.

Chief marketing officers (CMOs) should follow these five tips to keep their marketing efforts as effective as possible, no matter what surprises the economy has in store.

1. Don’t panic.

Probably the worst thing that a marketing department can do during a downturn is to simply implement across-the-board cuts. Look, I get it: When the financial side of the C-suite is pressuring every business unit to trim the fat, it can seem like there’s no other option than to scale back every marketing effort. But remember: If a marketing program is working, then it is actually a revenue center—not a cost center. And obviously, no business should be cutting sources of revenue during tough times. When marketers have hard evidence to show the success of their programs, they can effectively lobby other business leaders to avoid cuts that would be detrimental to the company over the long term.

2. Measure performance.

Historically, one of the greatest challenges marketers and advertisers have faced during downturns is finding evidence to justify the dollars they’re spending. Intuitively, we’ve all always known that TV spots, magazine ads and billboards all drive sales. But we have limited tools to draw a direct connection between someone hearing a radio ad for a brand on her way to work and her purchasing it later that week. Partnership marketing (which includes traditional affiliate marketing, performance PR, performance influencer and other outcome-dependent tactics) offers a solution by “allowing businesses to work with partners on a cost-per-acquisition (CPA) basis” rather than paying upfront fees for traditional advertising or paid search. Commissions are only paid when a sale or a lead is completed—ensuring value for money in times of economic uncertainty, while still helping organizations reach their target audiences.

3. Pick up pennies.

If your wallet is full, you’re unlikely to search the sidewalk for loose change. But if you’re four cents away from being able to afford a sandwich, you might scour the sidewalk for some stray coins. Similarly, we marketers tend to ignore certain opportunities during boom times—opportunities that we should revisit when it’s time to tighten our belts. I often talk about the potential impact of improving our results by just 1%. When the money is flowing, and you’re planning to blow the doors off a major conference or a huge new campaign, you might not have the time to get that granular. But during tougher times, that 1% can be a difference maker.

4. Keep innovating.

An economic downturn might seem like a scary time to try something new. But by taking strategic risks, marketers can keep their companies ahead of their competition and uncover underpriced opportunities. For example, at my company we recently worked with a major apparel brand to launch a performance-based connected TV campaign. This was a completely new tactic for the company, and it helped the brand to achieve the reach of television while also providing hard data on metrics such as the number of impressions, site visit and channel delivery. The company achieved a significant boost in its period-over-period return on ad spend (ROAS), and that would not have happened if marketing leaders had been unwilling to try something new.

5. Rethink resource allocation.

When it comes to managing a large internal marketing team versus leveraging outside resources, there are pros and cons to both approaches. But during times of budget constraints, the advantages of working with an external agency really stand out. During a downturn, it can be much more effective for companies to outsource more of their marketing efforts. That’s because they can fairly easily dial their spending down in a way that is difficult to do when the company handles all of its marketing in-house—giving companies a powerful lever to help them control costs, without the pain of initiating layoffs. Then, when the economic picture improves, organizations can quickly scale their marketing back up, positioning them to take advantage of the moment.


Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?


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Improving School Mental Health: The Thriving School Community Solution https://cbomo.com/improving-school-mental-health-the-thriving-school-community-solution/ https://cbomo.com/improving-school-mental-health-the-thriving-school-community-solution/#respond Sat, 25 Mar 2023 13:34:19 +0000 https://cbomo.com/improving-school-mental-health-the-thriving-school-community-solution/
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ASIN ‏ : ‎ B0BTS3MN2P
Publisher ‏ : ‎ ConnectEDD (February 4, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 218 pages
ISBN-13 ‏ : ‎ 979-8986069098
Item Weight ‏ : ‎ 13.8 ounces
Dimensions ‏ : ‎ 6 x 0.5 x 9 inches

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This Founder Started a Now Thriving Brand in Her Kitchen https://cbomo.com/446160-2/ https://cbomo.com/446160-2/#respond Tue, 21 Feb 2023 23:24:24 +0000 https://cbomo.com/446160-2/ [ad_1]

It was 2012, and Beatrice Dixon was running out of patience. She’d been dealing with chronic bacterial vaginosis that returned almost monthly, and doctors continued to prescribe medication that was more of a quick fix than a long-term solution.

Dixon felt she wasn’t being heard, so she began to do some research on her own — which was overwhelming in its own right.

“I was in this perpetual state of taking medicine, going back to the doctor and getting another prescription,” Dixon says, “which then led to the doctor’s office of Google. Which is not the one that you want to be in. You don’t want to be on Google trying to figure out what’s going on with you.”

Dixon began alternating between medication and holistic remedies she researched online, but she saw no significant results. Then, her grandmother spoke to her in a dream.

She describes how her grandmother (whom she never got to meet) was sitting across from her at a round table. The room was all white, with just the two of them at the center.

“I remember her telling me, ‘I’m not here for us to have a conversation. I’m not going to be here long,'” Dixon recalls. “‘You need to memorize what’s on this paper, because this is going to solve your problem.'”

Dixon woke up with a kind of urgency she’d never experienced and began immediately jotting down the ingredients that came to her in her sleep. Dixon began collecting the aforementioned ingredients at Whole Foods, where she worked at the time, and after a few days, she created her own formula.

After the fifth day of using the formula, Dixon was entirely cured of her BV.

“It had literally gone away,” she says. “It was crazy. That was the moment when I realized that this is what I was going to be doing for the foreseeable future.”

Related: This Black Founder Stayed True to His Triple ‘Win’ Strategy to Build a $1 Billion Business

“It got to the point where people were saying, ‘Look, I can’t take this for free anymore.'”

After Dixon perfected her formula, she knew she had to share her discovery. Because Dixon had only raised financing from family and friends and had created the product in her own kitchen, she couldn’t afford a clinical trial — so she ran her own.

Dixon didn’t ask for money in exchange for her homemade product, which ultimately became The Honey Pot’s bestselling The Honey Pot Co’s Normal Wash. Instead, she asked that people review the formula and give her feedback on how well it worked or didn’t.

Her friends and family were hooked.

“It got to the point where people were saying, ‘Look, I can’t take this for free anymore, take some money,'” Dixon says.

That’s when Dixon knew she was onto something, so when news hit that the Bronner Brothers Beauty Show was coming to Atlanta, she took it as her chance to expand her reach.

“It felt like the best place for us to launch because there was nothing but humans with vaginas walking around,” Dixon laughs. “So we went to the hair show. We made 600 bottles. We sold 600 bottles. It was insane.”

Image Credit: Courtesy of The Honey Pot

“There was no plan B either, so this s**t had to work.”

This was in early 2014, only about a year and a half after Dixon made her first Honey Pot product. The business began to grow, and despite increasing demand, The Honey Pot company continued to operate out of Dixon’s kitchen for another two years while Dixon kept her full-time job at Whole Foods to make ends meet.

Through 80-hour weeks and tireless work, Dixon never wavered from her mission, certain that women needed her product in their lives. “It was really hard,” she recalls, “but I always knew that no matter what, we were going to be okay. There was no plan B either, so this s**t kind of had to work.

In the early days of Honey Pot, the team traveled to trade expos and natural hair shows where they’d give out products to people who were interested in their plant-derived approach to feminine care. One of those early recipients was a hairdresser, who was so impressed with the product that she told her client about it. That client was a buyer from Target — the rest is history.

Related: How the Founders of LOLA Learned to Talk up the Feminine Hygiene Market

The retail giant got wind of the company by 2016 and presented Dixon and her small team with a proposition to sell their products in their stores. It was the expansion Dixon had always dreamed of — literally. By the time Target decided to sell the products in stores nationwide, the company had produced around 24,000 bottles and made nearly $250,000.

From there, The Honey Pot continued to grow not just as a business, but as a platform to empower other women of color to “reclaim their wellness.”

Dixon and The Honey Pot launched its Reclaiming Wellness campaign in 2020, wherein the company — in partnership with Target — travels to historically Black universities and hosts seminars and talks on wellness and encourages women to “reclaim” their power when it comes to their bodies.

Image Credit: Courtesy of The Honey Pot

“As you grow as a business, it’s important for you to understand where you are, but also understand where you want to go when you have more resources.”

One of Dixon’s main initiatives is to address societal stereotypes when it comes to being a woman of color in the U.S. — particularly, she says, fighting against the problematic belief that “Black women are stronger.”

“That’s the mantra that creates an environment for Black women to be dying [during] childbirth more than anybody else,” she says. “We’re helping women understand that [they] don’t have to continue to die.”

Although the Reclaiming Wellness campaign is only in its third year, the initiative has been Dixon’s goal since starting the brand in 2014. Before 2020, Dixon didn’t have the capital to launch Reclaiming Wellness, so as the company grew, she jumped at the opportunity to finally carry out what her overarching mission was from the start.

“As you grow as a business, it’s important for you to understand where you are, but also understand where you want to go when you have more resources,” she says.

Now, in its third annual campaign, The Honey Pot is partnering with Target and traveling to Clark Atlanta, Howard, Prairie View A&M and North Carolina A&T to host panel discussions with specialists in both medicine and education to help women gain ownership of their well-being.

Related: When This Couple Opened a MassageLuxe in an Underserved Black Community, They Realized Their Business Was About Self-Care in More Ways Than One

Dixon hopes that The Honey Pot will continue to not only serve as a resource for women to understand their bodies and find the treatment they need but also become a vehicle to pass information down to future generations.

“It is a very tribal thing, to be able to pass information down, and that is literally built into the fabric of Honey Pot — us being able to educate and empower women on what they need,” Dixon says. “From the beginning, we were focused on it being a generational thing. But what that’s grown into now is that it needs to be a generational thing as it relates to education, to self-love, to self-respect.”

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