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	<title>Super Bowl &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
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		<title>Study: 2023 Super Bowl Commercials Sparks Consumer Demand</title>
		<link>https://cbomo.com/446263-2/</link>
					<comments>https://cbomo.com/446263-2/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Thu, 23 Feb 2023 03:18:29 +0000</pubDate>
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		<category><![CDATA[Business News]]></category>
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					<description><![CDATA[[ad_1] We see it, we like it, we want it, we buy it. It looks like Super Bowl commercials may leave an impact on consumers for well over 30 seconds. According to a new study by behavioral research company Veylinx, which analyzed the behavior of 1,610 U.S. consumers pre- and post-Super Bowl LVII, ads shown as this year&#8217;s big game increased product demand among viewers by 6.4%. RELATED: &#8216;Get Off The Remote!:&#8217; Tubi&#8217;s Super Bowl Ad Made&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
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<p>We see it, we like it, we want it, we buy it.</p>
<p>It looks like <a target="_blank" href="https://www.entrepreneur.com/topic/super-bowl" rel="follow noopener">Super Bowl</a> commercials may leave an impact on <a target="_blank" href="https://www.entrepreneur.com/topic/consumers" rel="follow noopener">consumers</a> for well over 30 seconds.</p>
<p>According to a new study by behavioral research company <a target="_blank" href="https://info.veylinx.com/super-bowl" rel="nofollow noopener">Veylinx</a>, which analyzed the behavior of 1,610 U.S. consumers pre- and post-<a target="_blank" href="https://www.entrepreneur.com/business-news/this-is-how-much-money-the-super-bowl-winners-get/444763" rel="follow noopener">Super Bowl LVII</a>, ads shown as this year&#8217;s big game increased product demand among viewers by 6.4%.</p>
<p><b>RELATED: <a target="_blank" href="https://www.entrepreneur.com/business-news/tubis-super-bowl-ad-made-everyone-yell-at-the-television/444949" rel="follow noopener">&#8216;Get Off The Remote!:&#8217; Tubi&#8217;s Super Bowl Ad Made Everyone Really Confused — And Was a Big Winner</a></b></p>
<p><img decoding="async" alt="" class="lazyload" loading="lazy" role="presentation" src="https://assets.entrepreneur.com/images/misc/1677083961_BestPerformingSuperBowlBrands.png?width=1000" style="height:563px; width:1000px"/></p>
<p><i>Image credit: Courtesy of Veylinx</i></p>
<p>The research measured the change in demand for eight brands (Michelob Ultra, Heineken 0.0%, Hellmann&#8217;s, Downy Unstopables, Crown Royal, Frito-Lay PopCorners, Pringles, and Pepsi Zero Sugar) and found that <a target="_blank" href="https://www.entrepreneur.com/business-news/who-is-the-michelob-ultra-guy/428439" rel="follow noopener">Michelob Ultra</a>, which aired a commercial featuring <a target="_blank" href="https://www.entrepreneur.com/topic/netflix" rel="follow noopener">Netflix</a>&#8216;s new show &#8220;Full Swing&#8221; and former NFL player Tony Romo, had the highest &#8220;in demand&#8221; increase after the game at 19%.</p>
<p><iframe title="Super Bowl LVII (57) Commercial: Michelob Ultra - Full Swing (2023)" width="860" height="484" src="https://www.youtube.com/embed/zmloxV-Cdu8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p>Pepsi Zero Sugar followed behind with an 18% increase after the soda company played an <a target="_blank" href="https://www.youtube.com/watch?v=4V_f9QbApfU" rel="nofollow noopener">ad featuring Ben Stiller</a>. Frito-Lay PopCorners&#8217; commercial included <a target="_blank" href="https://www.youtube.com/watch?v=ZMlemd6U24Y" rel="nofollow noopener">Breaking Bad&#8217;s Bryan Cranston and Aaron Paul</a> and saw a 12% demand growth, while Heineken had an 11% growth after its Super Bowl <a target="_blank" href="https://www.youtube.com/watch?v=3ip_JFXMXd4" rel="nofollow noopener">Ant-Man ad</a>.</p>
<p><b>RELATED: <a target="_blank" href="https://www.entrepreneur.com/business-news/disneys-super-bowl-ad-under-fire-online-amid-planned/444926" rel="follow noopener">Amid Planned Layoffs, Disney Ran a Super Bowl Ad That Cost Millions</a></b></p>
<p>The research also found that women accounted for 21% of the increased demand. Based on this survey, the ads didn&#8217;t affect men at all — they only made up 1% of the demand growth. However, <a target="_blank" href="https://www.entrepreneur.com/en-au/news-and-trends/why-respecting-women-as-purchasers-is-key-to-business-growth/329780" rel="follow noopener">women make 80% of all purchases</a> and account for 70% to 80% of all consumer spending. Meanwhile &#8220;Gen Z viewers were largely unimpressed by the <a target="_blank" href="https://www.entrepreneur.com/topic/super-bowl-ads" rel="follow noopener">Super Bowl ads</a>,&#8221; Veylinx noted in a press release, adding that demand decreased by 1% among 18 to 25-year-olds.</p>
<p><img decoding="async" alt="" class="lazyload" loading="lazy" role="presentation" src="https://assets.entrepreneur.com/images/misc/1677083835_ImpactofSuperBowlAds.png?width=1000" style="height:563px; width:1000px"/></p>
<p><i>Image credit: Courtesy of Veylinx</i></p>
<p>Commercials at the 2023 Super Bowl hit a record high with a <a target="_blank" href="https://www.hollywoodreporter.com/business/business-news/super-bowl-ads-2023-disney-netflix-gm-1235321124/" rel="nofollow noopener">$7 million price tag</a> for a 30-second ad.</p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.entrepreneur.com/business-news/study-2023-super-bowl-commercials-sparks-consumer-demand/446263">Source link </a></p>
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