\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) { if ( isset( $_POST['user_consent_yes'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'yes' ); } } if ( isset( $_POST['user_consent_no'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'no' ); } } if ( isset( $_GET['action'] ) ) { if ( 'no' === $_GET['action'] ) { if ( $_SERVER['QUERY_STRING'] ) { if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) { update_option( 'sm_show_beta_banner', 'false' ); $count = get_option( 'sm_beta_banner_discarded_count' ); if ( gettype( $count ) !== 'boolean' ) { update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 ); } else { add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) ); update_option( 'sm_beta_banner_discarded_count', (int) 1 ); } GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } } if ( isset( $_POST['enable_updates'] ) ) { if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){ if ( 'true' === $_POST['enable_updates'] ) { $auto_update_plugins = get_option( 'auto_update_plugins' ); if ( ! is_array( $auto_update_plugins ) ) { $auto_update_plugins = array(); } array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' ); update_option( 'auto_update_plugins', $auto_update_plugins ); } elseif ( 'false' === $_POST['enable_updates'] ) { update_option( 'sm_hide_auto_update_banner', 'yes' ); } } } /* if ( isset( $_POST['disable_plugin'] ) ) { if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){ if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false ) { $default_value = 'default'; $aio_seo_options = get_option( 'aioseo_options', $default_value ); if ( $aio_seo_options !== $default_value ) { $aio_seo_options = json_decode( $aio_seo_options ); $aio_seo_options->sitemap->general->enable = 0; update_option( 'aioseo_options', json_encode( $aio_seo_options ) ); } } elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { $yoast_options = get_option( 'wpseo' ); $yoast_options['enable_xml_sitemap'] = false; update_option( 'wpseo', $yoast_options ); } } } */ } } $updateUrlRules = get_option('sm_options'); if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){ GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); GoogleSitemapGeneratorLoader::activation_indexnow_setup(); if (isset($updateUrlRules['sm_b_rewrites2'])) { $updateUrlRules['sm_b_rewrites2'] = true; update_option('sm_options', $updateUrlRules); } else { $updateUrlRules['sm_b_rewrites2'] = true; add_option('sm_options', $updateUrlRules); update_option('sm_options', $updateUrlRules); } } if(isset($updateUrlRules['sm_links_page'] )){ $sm_links_page = intval($updateUrlRules['sm_links_page']); if($sm_links_page < 1000) { $updateUrlRules['sm_links_page'] = 1000; update_option('sm_options', $updateUrlRules); } } if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){ $updateUrlRules['sm_b_activate_indexnow'] = true; $updateUrlRules['sm_b_indexnow'] = true; update_option('sm_options', $updateUrlRules); } } function disable_plugins_callback(){ if (current_user_can('manage_options')) { check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce'); $pluginList = sanitize_text_field($_POST['pluginList']); $pluginsToDisable = explode(',', $pluginList); foreach ($pluginsToDisable as $plugin) { if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') { /* all in one seo deactivation */ $aioseo_option_key = 'aioseo_options'; if ($aioseo_options = get_option($aioseo_option_key)) { $aioseo_options = json_decode($aioseo_options, true); $aioseo_options['sitemap']['general']['enable'] = false; update_option($aioseo_option_key, json_encode($aioseo_options)); } } if ($plugin === 'wordpress-seo/wp-seo.php') { /* yoast sitemap deactivation */ if ($yoast_options = get_option('wpseo')) { $yoast_options['enable_xml_sitemap'] = false; update_option('wpseo', $yoast_options); } } if ($plugin === 'jetpack/jetpack.php') { /* jetpack sitemap deactivation */ $modules_array = get_option('jetpack_active_modules'); if(is_array($modules_array)) { if (in_array('sitemaps', $modules_array)) { $key = array_search('sitemaps', $modules_array); unset($modules_array[$key]); update_option('jetpack_active_modules', $modules_array); } } } if ($plugin === 'wordpress-sitemap') { /* Wordpress sitemap deactivation */ $options = get_option('sm_options', array()); if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false; else $options['sm_wp_sitemap_status'] = false; update_option('sm_options', $options); } } echo 'Plugins sitemaps disabled successfully'; wp_die(); } } function conflict_plugins_admin_notice(){ GoogleSitemapGeneratorLoader::create_notice_conflict_plugin(); } /* send to index updated url */ function indexnow_after_post_save($new_status, $old_status, $post) { $indexnow = get_option('sm_options'); $indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false; if ($indexNowStatus === true) { $newUrlToIndex = new GoogleSitemapGeneratorIndexNow(); $is_changed = false; $type = "add"; if ($old_status === 'publish' && $new_status === 'publish') { $is_changed = true; $type = "update"; } else if ($old_status != 'publish' && $new_status === 'publish') { $is_changed = true; $type = "add"; } else if ($old_status === 'publish' && $new_status === 'trash') { $is_changed = true; $type = "delete"; } if ($is_changed) $newUrlToIndex->start(get_permalink($post)); } } // Don't do anything if this file was called directly. if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } suffer – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Thu, 28 Mar 2024 19:46:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 US iGaming Market: Why Do Established Online Gambling Affiliate Companies Suffer from Over-Competition? https://cbomo.com/us-igaming-market-why-do-established-online-gambling-affiliate-companies-suffer-from-over-competition/ https://cbomo.com/us-igaming-market-why-do-established-online-gambling-affiliate-companies-suffer-from-over-competition/#respond Thu, 28 Mar 2024 19:46:07 +0000 https://cbomo.com/us-igaming-market-why-do-established-online-gambling-affiliate-companies-suffer-from-over-competition/ [ad_1]

Michal Kurzanowski

Words: Michal Kurzanowski, CEO, OC24 LTD

The law of economics is at work in the US gambling market. Because of the opportunities that existed for growth, so many in the industry have targeted players from that country. I, Michal Kurzanowski, as the CEO igaming affiliate company OC24 Limited, can only describe the United States online gambling situation right now as being in a sorry state of oversaturation. This is the issue that I will be thoroughly discussing in this article.

But if you have any level of familiarity with US gambling, you probably know that this sector has grown considerably in just one year. In fact, the total revenue from gambling has seen a whopping 10% growth from 2022. It was worth $66.52 billion last year!

“The rapid growth of the gambling USA market in just a year was something that everyone was watching closely. But despite this development, even well-known affiliates are seeing dents in their once-titanic revenues. Even the largest companies like Catena Media, Better Collective, GIG Media, Raketech, and Acroud were not spared. All of them reported a significant decrease in gross earnings”.

So how did a seemingly promising situation of growth for online gambling USA affiliates turn into a financial and strategic challenge? Let us delve into this topic together.

What Happened in the US Online Gambling Industry in Q4 2023?

As I’ve talked about in the introduction, the US gambling industry was, until recently, on a rapid growth trajectory. But where did this sudden expansion come from? Our assessment points to various factors:

  • Growth of per capita income. The average person in America is now earning more than ever! This means greater disposable income that can be spent on various activities, like betting.
  • Legalisation of gambling. Gambling has been legalised in many states, including: Kentucky, Maine, Massachusetts, Nebraska, and Ohio. This made potential online casino players more comfortable with the idea of gambling using a website.
  • Digitalisation of millennials. The purchasing power of millennials has grown considerably as many of the people in this generation are now financially established. With the use of the internet becoming even more embedded into daily life, encountering online gambling US platforms is more likely than ever.
  • Technological progress. Technology has advanced considerably, allowing affiliate brands to keep up with trends and expand the market size for online gambling.

 

Regulations on gambling vary by state. For example, some states allow land-based casinos but prohibit online gambling. Even though there can be strict state-based restrictions, the United States is still regarded as a TIER-1 market. This means it’s one of the largest (and, therefore, most profitable) generators of online gambling revenue in the world.

“Affiliate gambling entities with their roots deep in the US still suffer losses from the excessive competition. Smaller affiliates and European companies trying to get their slice of the US market are seen as the culprit. And the result? A highly saturated US affiliate landscape with the top affiliates fighting for the same audience without introducing differentiation.”

This insight is backed by statistics and reports for Q4 2023 and the overall earnings reports for 2023 compared to the same period last year. I have closely followed the events and trends using the latest reports, and below is a summary of what I have found:

  • The share of Catena Media decreased in the fourth quarter of 2023 by 41%.
  • Better Collective’s revenue is €1 million less than it was in Q4 2022.
  • The GIG Media platform also reported an EBITDA decrease of 38.9% compared to 2022.
  • Raketech raked in €1.17 million in profit for Q4 2023, significantly lower than €2.67 million in Q4 2022. EBITDA also decreased by 6.3% to €6 million in the same period according to the source.
  • Acroud declared a 31% decrease in EBITDA from 2022 to 2023.

 

I invite you to think about the situation for smaller affiliates. If these giants weren’t able to mitigate losses; others may not have been able to survive at all.

What Is the Reason for the Poor Results of the Best-Known iGaming Affiliates?

CEOs have also identified other reasons for their declining revenues and EBIDTA. Higher CPA rates meant that even the biggest websites had to allocate more of their budget to expanding their client bases. They feel that some of the costs haven’t paid off well enough, such as implementing strategic investments in hiring top staff.

However, I think it still all boils down to the issue of oversaturation. The increased popularity of this form of entertainment attracted practically every casino and sports gambling affiliate out there to enter the American market. Both of these hamper any progress that they could have made if the US domain had not been saturated.

Many companies just placed too much faith in the prospect of getting the lion’s share of this market. They concentrated all their resources on this endeavor, which prevented them from absorbing the financial shock of failing to achieve their desired results. Catena Media, considered a powerhouse in the industry, made this mistake. It cost their then-CEO his position.

After the aftermath of the event that shook the foundations of even industry giants, some companies are looking to make 2024 the year of diversification. There have been talks of outsourcing SEO tasks, as Acroud did to innovate through external partners and improve margins.

Opportunities in More Diversified Markets Beyond Online Gambling in the US

Considering how competitive the situation is in the US, I don’t believe that this is the right time to focus all our efforts there. Looking at various gambling news updates, we already know that this is a losing strategy. After all, if Catena Media, with all its resources, cannot buy its way into creating a stronghold in the US, the chances of succeeding are truly slim to none.

This is not to say that the US gambling market is hopeless. But like any good investor, we must always be driven by facts instead of hype. Looking at how other companies diversified their allocation of resources across different markets, it’s even more evident how the Goliath that is Catena Media has been affected by their heavy investment in the US market.

Europe, Latin America, Asia, and other domains are all showing very promising growth. However, because the level of competition is not as intense as in the US, I strongly believe that casino affiliate marketing efforts there will have a higher rate of success.

Conclusion: Oversaturation May Be Driving Away Quality Players from theUS iGaming Industry

There are great prospects in the American online gambling market, and there are promising signs of dynamic growth. Unfortunately, there is just too much supply! Because of the existing oversaturation and high competition, our OC24 LTD team did not choose the US market as the main focus of its work.

There are better potential returns on investment in other domains, so we believe that shifting our focus to those markets is the most strategic move. Today, our company is actively implementing more than 15 promising projects in Europe, Asia, and Canada.

We’re not slowing down any time soon! Our experts at OC24 LTD are on the hunt for interesting new markets to help develop and thrive.

 

Would you like to be featured as a Guest Contributor with Affiverse? This content has been produced for Affiverse by a contributor and expresses their own views, in their own words. If you would like to feature as a contributor on Affiverse platforms, please email [email protected] with your article suggestion.     

 

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UK workers suffer productivity drain due to poor hybrid work policies: Report https://cbomo.com/uk-workers-suffer-productivity-drain-due-to-poor-hybrid-work-policies-report-html/ https://cbomo.com/uk-workers-suffer-productivity-drain-due-to-poor-hybrid-work-policies-report-html/#respond Thu, 06 Apr 2023 04:00:44 +0000 https://cbomo.com/uk-workers-suffer-productivity-drain-due-to-poor-hybrid-work-policies-report-html/ [ad_1]

New research from Slack highlights the ongoing disconnect between UK business leaders and employees when it comes to hybrid work, with the average worker only spending the equivalent of one day a week focused on deep work.

Despite 28% of UK workers being defined as hybrid workers, and 16% working from home, Slack’s new How Productivity Platforms Can Power Business Impact report shows that while 87% of leaders say they are investing in improving the hybrid experience, only 50% of workers believe that expectation has been met.

The report is based on a survey of 1,650 UK knowledge workers and 350 IT decision makers, with the aim of identifying the barriers and opportunities that are presented by hybrid work.

Since the global COVID-19 pandemic forced offices to shut, hybrid working has become the default model for many office-based companies, with research from Slack’s Future Forum finding that 56% of IT decision makers and 54% of knowledge workers believe having flexibility in where and when they work helps them to be more productive. Flexible remote work policies were cited as the number one factor that has improved company culture over the past two years.

However, despite both executives and employees acknowledging the benefits of hybrid work, some business leaders are still struggling to make sure the hybrid work polices they’re enacting are helping to drive meaningful connections and foster better collaboration.

Thirty-three percent of respondents to the survey said that their firms’ current approach to hybrid work has created greater silos and fragmentation of knowledge.

Remote and hybrid workers — 35% and 37%, respectively —were also more likely to feel concerned that they connect less with co-workers due to hybrid working while 34% of 18-34 year olds surveyed by Slack said they were concerned about a lack of connection and opportunity to learn from senior co-workers.

More meetings don’t equal greater productivity

Meetings are also proving to be a threat to business productivity, with 60% of employees surveyed for the report stating that they are a time drain.

According to data provided by Slack, UK workers spend an average of seven hours and 42 minutes a week either coordinating or attending meetings, with 36% of respondents saying they spend more time on video calls now than they did 12 months ago.

In comparison, knowledge workers spend just over nine hours a week on deep work, a figure that drops to seven hours and  one minute for IT decision makers, who are now averaging 10 hours and 58 minutes a week in meetings.

In order to address this, 34% of employees surveyed said that cutting down on the number of meetings they’re required to attend would help boost productivity as it would given them more time to focus on the work they were hired to do. IT leaders also expressed a willingness to make work days less meeting-heavy, with 27% saying that replacing 30-minute meetings with shorter, asynchronous audio clips would make them more productive.

Tech-driven solutions to productivity

When IT decision makers were asked how they see technology driving productivity in the next year, 37% said it could improve collaboration among cross-functional teams, while 31% said it could offer more flexibility over where people can work.

Additionally, while 47% of IT decision makers said automating mundane and repetitive tasks would also help to boost productivity, only 27% of employees agreed with this statement, showing that more needs to be done to help workers understand where simple automation can be deployed and the areas of work where these specific productivity gains can be achieved.

Providing a good digital experience is critical to success in today’s digital-first world and it’s clear there’s a disconnect between IT leaders and employees on that front, said Stuart Templeton, head of UK at Slack, commenting on the report’s findings.

While Templeton acknowledged that this is the first time most businesses have faced tough economic headwinds since the adopting a hybrid work model, he said that it was clear from the research that this shouldn’t stop business leaders from seizing on opportunities to “improve alignment, efficiency and productivity across their teams no matter where or when they work.”

Copyright © 2023 IDG Communications, Inc.

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