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' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! 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class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } strong – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Sun, 31 Mar 2024 14:01:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Strong content marketing skills key to business success https://cbomo.com/strong-content-marketing-skills-key-to-business-success/ https://cbomo.com/strong-content-marketing-skills-key-to-business-success/#respond Sun, 31 Mar 2024 14:01:48 +0000 https://cbomo.com/strong-content-marketing-skills-key-to-business-success/ [ad_1]

BizTips from SCORE – Skill development for Content Marketers

When I received my Bachelor of Science in Marketing in 1967, no one had ever heard of “content marketing.” Back then, there were the “4 P’s” of marketing. Now, marketing students learn about the “7 P’s” and the skills it takes to become an accomplished content marketer.

Some untapped skills for marketing professionals include:

Technical Proficiency: A deep understanding of marketing automation tools, data analytics platforms and emerging technologies such as AI and machine learning for personalized marketing campaigns are all requirements for content marketers today. Some of the marketing automation tools available today include Hubspot (CRM solutions), Constant Contact (email marketing), Pardot (SalesForce’s workflow automation), Marketo ( Adobe digital marketing), Sendinblue (email marketing), MailChimp (email marketing), Omnisend (integrated omnichannel solutions) and Drip (B2C customer connection tool).

In addition to 21st-century digital automation tools, basic technical editing proficiency is critical to content marketing expertise. Effective editing fine-tunes written content. Communication that is clear, concise and delivers the call-to-action is achieved through effective editing.

More Business Tips from SCORE: Payroll mistakes can be costly

Content creation by telling a story: Mastering the art of crafting compelling narratives that resonate with the targeted audiences and evoke emotions achieves a call-to-action, such as “buy NOW.”

Great storytelling occurs when marketers understand their audience, have specific goals for messaging and stories, and then select the right time and channel to deliver the message. Great stories connect with their audience and leave them with a call to action because they are clear and concise. Content marketing also entails enlisting basic visual skills such as using images and video. Tools such as Canva assist in accomplishing visual communication tasks. They work best when the story is written in the “brand’s voice,” and the story feels and sounds like your brand.

Cultural intelligence: The ability to understand and navigate diverse cultural landscapes helps to create inclusive and culturally relevant marketing strategies.

Data analysis, critical thinking, and problem-solving are important to success. This means thinking like a business owner to identify opportunities, take calculated risks and drive innovation within marketing initiatives. It also means understanding how the brand is performing and how effective it is in getting buyer attention. Using data will tell marketers if the campaigns are working or not.

More Business Tips from SCORE: Best practices in funding a small business

Planning workflows via cross-functional collaboration: Content creation projects are big, involving lots of people from diverse functions. Strengthening collaboration with functions such as sales, product development and customer service to ensure alignment and a holistic approach to marketing efforts. Content marketing manages the buyer’s timelines, project phases and the quality of the final product — which is the story.

Some marketing automation tools that focus on workflow include Basecamp (team collaboration), Trello (Kanban options for smaller teams), Teamwork (offers customer visibility), Hootsuite (Social media workflow) and Asana (project planning).

Practice ethical marketing: Develop strategies that prioritize transparency, authenticity, and ethical practices to build trust and long-term relationships with customers. Being ethical means telling your story in a relatable way, defining your audiences and addressing their pain points, selecting your marketing channels wisely, being consistent in your brand’s message, and being empathetic to your customer’s needs.

Create an agile strategic plan. Since digital competition has increased exponentially over the past few years, it is critical to “plan, manage, and optimize” your strategies to win defined targets over to your brand. In order to plan your marketing campaign a content marketer needs to have a deep understanding of the sales/marketing funnel or buying continuum.

More Business Tips from SCORE:  Why employee morale is so important to small business

The continuum begins with unawareness of the brand and moves to awareness, then to understanding and to belief in the benefits the brand offers, then evaluating the brand’s value proposition to the decision to purchase and finally to repurchase, recommend or refer.

SmartInsights explains it starts with a plan:

1. That defines the brand content.

2. Defines Reach where marketers publish and promote content, allowing others to share and influence others to explore options.

3. Action that shows a clear customer journey to decide to use, buy or recommend the brand.

4. Converts potential buyers to purchase.

5. Advocates sharing the value of the brand to others.

According to Derek Halpin, content marketers need to follow the 20/80 rule: spend 20% of resources on content development and 80% to promote brand messages. After all, you can have the most effective content but if no one is aware of the brand message, the effort is for naught.

Everyone wants a bigger audience and content marketing has become the vehicle to accomplish this task. Just like almost everything in business the landscape is changing and content marketers need to adopt skills to make their work more impactful and drive their brand message home to targeted prospects and customers.

Contributed by Marc L. Goldberg, Certified Mentor, SCORE Cape Cod & the Islands, www.score.org/capecod, 508-775-4884, Free and Confidential Mentoring. Sources: 5 Underrated Skills for Marketers, Michelle Anderson, Marketing Manager, Brafton.com, The 9 Most Important Content Marketing Skills and Tools to Focus on in 2022, Lilach Bullock, May 3, 2022.

Thanks to our subscribers, who help make this coverage possible. If you are not a subscriber, please consider supporting quality local journalism with a Cape Cod Times subscription. Here are our subscription plans.  

This article originally appeared on Cape Cod Times: Develop content marketing skills to improve brand awareness, success

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Tips for Building a Strong Brand Presence on Amazon https://cbomo.com/tips-for-building-a-strong-brand-presence-on-amazon/ https://cbomo.com/tips-for-building-a-strong-brand-presence-on-amazon/#respond Thu, 24 Aug 2023 01:32:01 +0000 https://cbomo.com/tips-for-building-a-strong-brand-presence-on-amazon/ [ad_1]

Selling on Amazon.com represents a massive opportunity for businesses, not just in terms of the revenue it can drive, but also for its brand-boosting potential.

Building a strong brand presence on Amazon is critical for businesses looking to succeed in the competitive online retail space. The platform can bring new sales, widen brand reach, and save time on marketing efforts. With more than 2.72 billion unique monthly visitors in 2023 so far, Amazon’s target market is unsurpassed. And with a majority of online shoppers visiting Amazon to start their product search, we know that the platform is a great way to position your brand in front of willing eyes.

Moreover, the link between brand presence and loyalty is a strong one. An Amazon brand strategy helps businesses double down on existing revenue streams by increasing loyalty among consumers. Amazon’s structure — including sponsored product ads, search engine optimization, and product reviews — is all working toward repeat customers and is designed to convert curious consumers into brand advocates.

With Opportunity Comes Challenge

While brand recognition might be Amazon’s greatest untapped opportunity, it’s also the biggest challenge for many businesses. According to the latest data from SaveMyCent, there are 9.7 million Amazon sellers globally and more joining every day (more than 3,700, in fact). These figures represent a huge level of competition.

Competition makes standing out a lot harder, and the pressure to make the most of the platform is high. Especially given the fact that (since 2018) Amazon has consistently been the third biggest digital ad platform in the United States, projected to account for 14.6 percent of the country’s overall ad spend in 2023.

However, the risk of not building a brand presence on Amazon should incentivize you to give the platform a go. By not investing in understanding Amazon’s algorithm, you risk losing audience reach, decreasing brand awareness, and potentially giving customers negative user experiences due to a lack of ease and availability.

Consider the fact that 54 percent of customers would stop using a brand after one bad experience. The risk turns out to be higher than the cost.

Strategies for Building a Brand Presence on Amazon

Thankfully, Amazon’s platform has been developed to offer brands tangible ways to boost their brand presence. While the size of the market may be overwhelming, focus on implementing these strategies and integrating them into your overall brand strategy. You will then start to see the impact.

1. Use Amazon’s SEO.

Amazon has its own take on search engine optimization because it often acts as the first port of call for shoppers browsing for a new product. Amazon’s SEO covers product titles, product descriptions, optimized images and more. Use keywords in these fields and you’ll drive more traffic to your listings and make your products more visible amongst a robust lineup of search results, appealing to both new and old customers alike.

2. Tap into Amazon PPC.

Amazon PPC is a set of technologies that help sellers track their marketing campaigns on the platform and iterate the best versions of them. PPC includes headline search ads, sponsored product ads, sponsored brand ads, and product display ads. The best part is that you can use it to experiment with tactics, leading to the growth of your customer base and repeat purchases.

3. Invest in review management.

Amazon gets stronger when its product offerings are high quality, so the platform is actively committed to helping sellers get great reviews. Its Reviews tool teaches you how to obtain more reviews by monitoring, managing timely responses, and helping you to professionally address negative feedback if it occurs.

4. Hire Amazon influencers.

Influencers can kickstart your Amazon strategy by providing honest reviews and then extending your influence back into social channels. These personalities can develop your brand presence away from Amazon and help drive traffic to your pages, both on the website and off. They can also help make marketing connections between channels, amplifying your brand message and aesthetic.

Build Your Brand Beyond Amazon

A strong brand presence is crucial to succeeding on Amazon, but it’s also necessary for the long-term growth and sustainability of your business. A more unified brand presence makes your business easier to find — for new customers searching Amazon for an answer to a problem, for existing customers who might need reminding of your great service and quality, and even for those (somehow) beyond Amazon’s reach who encounter your brand via influencers on social channels.

While the trends of brick-and-mortar retailers are still evolving, the rise of Amazon is far from complete. Brands that wish to magnify their presence across online channels will find that an investment in Amazon strategies is money and time well spent.

Brett Sirianni is chief digital officer at Inpsira Marketing Group, an experiential marketing agency that specializes in forging connections between brands and consumers.



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Buy These 3 Stocks to Build a Strong Foundation https://cbomo.com/buy-these-3-stocks-to-build-a-strong-foundation/ https://cbomo.com/buy-these-3-stocks-to-build-a-strong-foundation/#respond Wed, 31 May 2023 15:36:50 +0000 https://cbomo.com/buy-these-3-stocks-to-build-a-strong-foundation/ [ad_1]

Amid growing economic uncertainties, investors seeking stability and reliable returns could consider investing in fundamentally stable stocks Brookfield Infrastructure (BIPC), Brink’s (BCO), and Balfour Beatty (BAFYY), which offers quality dividends and consistent returns. Read more.

While the robust economic data indicates that the economy is not on the brink of a recession, it might prompt the Federal Reserve to consider another interest rate hike in June’s meeting.

Amid a volatile market backdrop, investors could consider investing in dividend-paying stocks Brookfield Infrastructure Corporation (BIPC), The Brink’s Company (BCO), and Balfour Beatty plc (BAFYY) which seem relatively stable and offer steady returns.

US stocks had a mixed performance on Tuesday, with earlier gains being pared as investors awaited the completion of a debt ceiling deal between House Speaker Kevin McCarthy and President Joe Biden. The proposed deal would raise the debt ceiling until January 2025 and includes spending cuts and deficit reduction measures.

Additionally, the Commerce Department recently reported that the core personal consumption expenditures price index rose 0.4% in April and 4.7% from a year ago, suggesting that price pressures are still lingering in the economy. Moreover, consumer spending increased by 0.8% for the month, as personal income increased by 0.4%.

On the other hand, economists have warned about the risk of a recession due to the central bank’s aggressive interest rate hikes to combat high inflation. Despite that, Fed looks unlikely to cut interest rates anytime soon as inflation is still high and away from the Fed’s 2% target.

In addition, Billionaire investor Cliff Asness recently raised concerns about conflicting signals from stocks and bonds, suggesting a potential scary sell-off in stocks if a recession occurs.

Let’s take a look at the stocks mentioned above:

Brookfield Infrastructure Corporation (BIPC)

BIPC is engaged in the ownership and operation of regulated gas transmission systems in Brazil and of regulated distribution operations in the United Kingdom, as well as electricity transmission and distribution, and gas distribution in Australia. It is a subsidiary of Brookfield Infrastructure Partners L.P. (BIP).

On April 12, 2023, BIPC announced its intention to acquire 100% of the common equity of Triton International Limited (TRTN) in a cash and stock transaction. The deal values TRTN’s common equity at approximately $4.70 billion and reflects a total enterprise value of approximately $13.30 billion.

TRTN is the world’s largest owner and lessor of intermodal shipping containers and is a critical provider of global transport logistics infrastructure, with a fleet of over 7 million twenty-foot equivalent units. The transaction provides BPIC with a high cash yield, downside protection, and a growth platform in the transportation and logistics sector.

On May 3, the board of directors of BIPC declared a quarterly distribution in the amount of $0.3825 per unit, payable on June 30, 2023.

The company pays an annual dividend of $1.53 per share, which translates to a 3.25% yield on the current prices. Its four-year average dividend yield is 2.85%.

BIPC’s revenue increased 23.7% year-over-year to $4.22 billion in the first quarter that ended March 31, 2023. Its consolidated funds from operations grew 7.5% year-over-year to $1.14 billion. The company’s FFO increased 12.4% and 12.5% from the prior-year quarter to $554 million and $0.72 per unit, respectively.

BIPC’s FFO and revenue are expected to rise 13.7% and 7.3% year-over-year to $3.08 per unit and $15.47 billion, respectively, in the current fiscal year 2023.

BIPC has gained 20.9% year-to-date and 11.5% over the past month to close the last trading session at $46.82. Its 24-month beta is 0.53.

BIPC’s POWR Ratings reflect this promising outlook. The stock has an overall rating of B, which translates to a Buy in our proprietary rating system. The POWR Ratings are calculated by considering 118 different factors, each weighted to an optimal degree.

It also has a B grade for Stability and Quality. In the 64-stock Utilities-Domestic industry, the stock is ranked second.

Click here to access BIPC’s ratings for Growth, Value, Momentum, and Sentiment.

The Brink’s Company (BCO)

BCO provides secure transportation, cash management, and other security-related services internationally. The company’s offerings include armored vehicle transportation of valuables, automated teller machine (ATM) management services, network infrastructure, and cash-in-transit services.

On May 4, BCO declared a 10% increase in the regular quarterly dividend on its common stock, from 20 cents per share to 22 cents per share. The dividend is payable on June 1, 2023.

While BCO has a four-year average dividend yield of 1.08%, it pays an annual dividend of $0.88, which translates to a yield of 1.29% on the prevailing price level. The company has grown its dividend payments at a CAGR of 11% over the past three years.

BCO’s non-GAAP revenue increased 10.4% year-over-year to $1,19 billion in the first quarter of fiscal 2023. Its non-GAAP operating profit grew 13.6% from the year-ago value to $127.40 million. The company’s non-GAAP income from continuing operations attributable to BCO amounted to $55 million or $1.16 per share.

Analysts expect BCO’s revenue and EPS to rise 6.7% and 3.1% year-over-year to $1.21 billion and $1.33, respectively in the current fiscal quarter ending June 2023. The company has surpassed the consensus revenue estimates in three of the trailing four quarters, which is impressive.

The stock has gained 27.2% year-to-date to close its last trading session at $66.45. It has a 24-month beta of 0.87.

BCO’s sound fundamentals are reflected in its POWR Ratings. The stock has an overall B rating, equating to a Buy in our proprietary rating system.

The stock also has a B grade for Growth and Stability. It is ranked #5 among 41 stocks in the B-rated Outsourcing – Business Services industry.

Beyond what we’ve stated above, we have also given BCO grades for Value, Momentum, Sentiment, and Quality. Get all the BCO ratings here.

Balfour Beatty plc (BAFYY)

Headquartered in London, United Kingdom, BAFYY funds, designs, develops, builds, and maintains infrastructure. It operates through three segments, Construction Services; Support Services; and Infrastructure Investments.

On March 28, BAFYY announced that its Building operations and joint venture partner Metcon Inc., along with Right Build and Varnedoe Construction, had been chosen by the Raleigh-Durham Airport Authority to carry out a phased construction program worth around $650 million at Raleigh-Durham International Airport (RDU).

BAFYY pays an annual dividend of $0.26, which translates to a yield of 3.66% at the current market price. Its four-year average dividend yield is 1.74%. The company has raised its dividend at CAGRs of 23% and 26.9% over the past three and five years, respectively.

During the fiscal year that ended December 31, 2022, BAFYY’s group revenues increased 6.2% year-over-year to £7.63 billion ($9.45 billion). Its gross profit grew 52% from the year-ago quarter to £427 million ($529 million). The company’s profit for the year rose 106.5% year-over-year to £287 million ($355.56 million).

Street expects BAFYY’s revenue to increase 5% year-over-year to $9.66 billion for the fiscal year ending December 2023.

BAFYY has gained 44.8% over the past year and 14.3% year-to-date to close the last trading session at $9.25. The stock has a 24-month beta of 0.69.

It is no surprise that BAFYY has an overall rating of A, translating to a Strong Buy in our proprietary rating system.

BAFYY has an A grade for Growth and Stability and a B for Value. Within the B-rated Industrial – Services industry, it is ranked #7 out of 80 stocks.

In addition to the POWR Ratings just highlighted, you can access additional BAFYY ratings for Sentiment, Quality, and Momentum here.

The Bear Market is NOT Over…

That is why you need to discover this timely presentation with a trading plan and top picks from 40-year investment veteran Steve Reitmeister:

REVISED: 2023 Stock Market Outlook >


BIPC shares were unchanged in premarket trading Wednesday. Year-to-date, BIPC has gained 22.40%, versus a 9.78% rise in the benchmark S&P 500 index during the same period.


About the Author: Kritika Sarmah

Her interest in risky instruments and passion for writing made Kritika an analyst and financial journalist. She earned her bachelor’s degree in commerce and is currently pursuing the CFA program. With her fundamental approach, she aims to help investors identify untapped investment opportunities.

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80 Days to Better Health: Your guide to a strong body, better nutrition, and improved quality of life https://cbomo.com/80-days-to-better-health-your-guide-to-a-strong-body-better-nutrition-and-improved-quality-of-life/ https://cbomo.com/80-days-to-better-health-your-guide-to-a-strong-body-better-nutrition-and-improved-quality-of-life/#respond Tue, 23 May 2023 04:25:46 +0000 https://cbomo.com/80-days-to-better-health-your-guide-to-a-strong-body-better-nutrition-and-improved-quality-of-life/
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ASIN ‏ : ‎ B0C1HXTVSJ
Publisher ‏ : ‎ Bowker (April 3, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 243 pages
ISBN-13 ‏ : ‎ 979-8218187767
Item Weight ‏ : ‎ 9.6 ounces
Dimensions ‏ : ‎ 5 x 0.55 x 8 inches

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How to Do the Dumbbell Romanian Deadlift for Strong Leg Workouts – Men’s Health https://cbomo.com/how-to-do-the-dumbbell-romanian-deadlift-for-strong-leg-workouts-mens-health/ https://cbomo.com/how-to-do-the-dumbbell-romanian-deadlift-for-strong-leg-workouts-mens-health/#respond Fri, 28 Apr 2023 03:00:25 +0000 https://cbomo.com/how-to-do-the-dumbbell-romanian-deadlift-for-strong-leg-workouts-mens-health/ [ad_1]

How to Do the Dumbbell Romanian Deadlift for Strong Leg Workouts  Men’s Health

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Despite large drop in tax revenues as Progressive employees continue to work from home, Mayfield’s general fund stands strong at $42 million https://cbomo.com/despite-large-drop-in-tax-revenues-as-progressive-employees-continue-to-work-from-home-mayfields-general-fund-stands-strong-at-42-million-html/ https://cbomo.com/despite-large-drop-in-tax-revenues-as-progressive-employees-continue-to-work-from-home-mayfields-general-fund-stands-strong-at-42-million-html/#respond Tue, 18 Apr 2023 08:42:18 +0000 https://cbomo.com/despite-large-drop-in-tax-revenues-as-progressive-employees-continue-to-work-from-home-mayfields-general-fund-stands-strong-at-42-million-html/ [ad_1]

MAYFIELD, Ohio — If Mayor Brenda Bodnar’s state-of-the-village address given Monday (April 17) was a movie, Progressive Insurance would have played the lead role. That’s because Progressive, by far the village’s largest employee, and the owner of much of Mayfield’s property designated for business, has been doing things differently for more than three years in that its employees, following the pandemic, have not been mandated to return to work.

In her 25-minute address, Bodnar explained that while Progressive still employs thousands, those employees are not working daily in Mayfield and, thus, not paying to the village income taxes as they did prior to 2020.

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Sandhills Global shortened its work week. For Lincoln company and employees, productivity remains strong https://cbomo.com/article_ece983b6-5aa5-58d1-9ad6-ea48c1805766-html/ https://cbomo.com/article_ece983b6-5aa5-58d1-9ad6-ea48c1805766-html/#respond Sun, 26 Feb 2023 07:20:01 +0000 https://cbomo.com/article_ece983b6-5aa5-58d1-9ad6-ea48c1805766-html/ [ad_1]







Progress: Sandhill Global, 2.6

Tyler Schik, a sales representative at Sandhills Global, said the company’s move to shorten the work week has been great for employees. Managers say productivity has remained strong.




Tyler Schik likes to spread joy during his free time.

For the past six years or so, Schik and his chow shepherd Tank have visited hospice patients at centers like Tabitha for pet therapy sessions.

The visits, however, haven’t always fit in with his busy work schedule as a sales rep at Sandhills Global. That was until the Lincoln-based publishing company sent an email last fall to employees announcing a surprising change: Sandhills was moving to a 4 ½-day work week.

The shortened schedule has given Schik and his coworkers more time to do the things they love, which in Schik’s case includes making visits to hospice patients.

“For me personally, it’s been really great,” said Schik, who has worked at Sandhills for 11 years.

In an age where job candidates have become harder to find, Sandhills took the bold step to shorten its work week by a half-day last fall to boost its recruitment and retention efforts, said Chief Administration Officer Nancy Paasch. The move comes as shorter work weeks and flexible hours have become increasingly appealing for companies looking to entice talent — and even increase productivity.







Progress: Sandhill Global, 2.6

Sandhills Global employs more than 1,200 workers, including 800 in its Lincoln office.




“Obviously in the Lincoln market, it is fairly competitive to find good talent,” Paasch said. “This idea came up of moving to a 4 ½-day work week.”

Under the new schedule, employees are essentially able to take a half-day off anytime during the week, as long as it’s arranged in advance. Sandhills has roughly 1,200 employees, including 800 based out of its Lincoln office.

“That’s their time they can use to run errands, attend appointments or use the flex (time) for what they need,” Paasch said. “It was received with great excitement, and a little bit of shock.”

Kelli Krzycki, a department manager, has used the extra time off to go to events at her children’s school she otherwise might have missed.







Progress: Sandhill Global, 2.6

Kelli Krzycki, a department manager, works at her desk at Sandhills Global.




“Before, we had to use vacation if we were going to cut into our day. Having that half-day to kind of adjust your schedule throughout the week and make plans based on that has been super helpful,” Krzycki said. “I think it’s a great perk.”

Many employees will use it to extend their weekend, attend sporting events or even hit the golf course, Schik said. In addition to using the time off for volunteer work, Schik uses it for whatever odds and ends he needs to take care of.

“Everybody’s got their little niche for what they use it for,” he said.

Truncating the work week — in many cases to four days — has increasingly gained momentum in recent years as a way to boost employee morale and even productivity.







Progress: Sandhill Global, 2.6

Recruiting intern Morgan Perez (left) talks with recruiting specialist Ali Cottrell at Sandhills Global on Feb. 6.




A 2022 study by 4 Day Week Global — a nonprofit that supports companies interested in shortening the standard 40-hour work week — showed positive results in revenue, recruitment, productivity and health.

Two-thirds of employees at companies that instituted a four-day work week for six months said they were less burned out. Businesses also reported an increase in the overall number of workers.

Among the employees she oversees at Sandhills, Kryzycki said the response has been great.

“Productivity is just as high as it was before,” she said.

Paasch said there has been “a lot more interest” in full-time positions, but whether a similar model can work elsewhere depends on the type of business, she added.







Progress: Sandhill Global, 2.6

Recruiting intern Tyler Mitchell is one of 800 employees based out of Sandhills Global’s offices in Lincoln. Employees are expected to work on location but are allowed a half-day off each week.




Sandhills, which has published niche trade magazines for decades, is also home to a burgeoning online auction business, connecting buyers and sellers of farm equipment, cars, collectibles and more.

Unlike some businesses that have become more flexible with work-from-home schedules, employees are expected to be in the office, which Sandhills found is better for collaboration and communication, Paasch said.

But those mornings or afternoons that Schik can get out of the office have left him and his coworkers feeling recharged when they come back to work.

“Everybody is just as efficient or even more efficient,” Schik said. “I feel more locked in when I’m here.”

The work from home revolution might be disappearing, but the 4-day workweek is only just beginning. Veuer’s Tony Spitz has the details. 



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