strategy – Affiliate Marketing Programs

https://cbomo.com Your Affiliate Online Money Opportunities Mon, 24 Jun 2024 19:45:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 How To Effectively Leverage Data In Your Podcast Marketing Strategy https://cbomo.com/how-to-effectively-leverage-data-in-your-podcast-marketing-strategy/ https://cbomo.com/how-to-effectively-leverage-data-in-your-podcast-marketing-strategy/#respond Mon, 24 Jun 2024 19:45:04 +0000 https://cbomo.com/how-to-effectively-leverage-data-in-your-podcast-marketing-strategy/ [ad_1]

Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool.

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As someone entrenched in the podcasting industry, I’ve seen how challenging audience growth can be for brands and networks. Gone are the days when the existence of your branded podcast was enough. In today’s landscape, audience growth requires a strategic approach fueled by data-driven insights.

Over the years, I have learned invaluable lessons on leveraging data in podcast marketing strategies, and these are my top tips.

Understanding Your Listener Profile

To efficiently grow your audience, you need to understand your audience inside and out. Identifying demographic information such as age, income and place of residence allows us to tailor content and marketing strategies to our specific target audience. For example, 24% of adults ages 18-34 listen to podcasts about business. Looking at industry-wide demographics like this, as well as demographic information within your podcast analytics tools, should be the beginning of leveraging data for your marketing strategy.

In addition to demographic data, it’s essential to analyze your audience’s interests and habits. Take the time to learn what topics your listeners are interested in, what other podcasts they listen to and where they hang out online. Understanding the nuances of your audience allows you to build a comprehensive listener profile and is the starting point for creating content that resonates with and effectively reaches them.

Leveraging Data-Driven Insights

After gaining an understanding of your listener profile, it’s time to use those data-driven insights to inform your marketing strategy. Data-driven insights like engagement metrics, episode performance comparisons, demographics, and unique listeners are the pillars that support the growth of your podcast.

I’ve learned that analyzing listener data uncovers trends that guide your podcast audience growth. Using analytic tools that track key performance indicators such as the number of downloads, listener engagement and retention will provide insights that you can then action in ways such as content edits, guest invitations, promotion strategies and so much more.

Download metrics are the most commonly tracked data point, but I recommend relying on unique listeners to get the true size of your audience as well as engagement metrics to understand how content is resonating.

Establishing a routine for analyzing metrics will ensure you continuously seek new opportunities for audience growth. If your metrics indicate needing to switch up your episode formatting or topic, lean into that and keep an eye out for the data as you make changes. Being flexible to change is important to remain relevant in the podcast industry.

Making Data Actionable

I believe gathering data is only half of the battle; it’s important for podcasters to know that making the data actionable is just as important. I’ve seen countless podcasters and networks overwhelmed with data and no clear action plan. Start making your data actionable by investing in analytics tools that provide user-friendly data, insights and advice.

Create clear and measurable goals, otherwise known as key performance indicators (KPIs), to make your data actionable and provide benchmarks for the success of your podcast. Creating specific KPIs can include growing your audience by a specific percentage or increasing your listener engagement. The more specific, the better! When you align your data analysis efforts with these KPIs, you can streamline your and your team’s focus and measure of success.

You can leverage endless channels and strategies for audience growth, but unfortunately, there is no list of ones you should use for overnight success. What I will tell you is that starting with data, understanding who your listeners are and approaching podcasting in a data-driven way will help you grow your audience.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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]]> https://cbomo.com/how-to-effectively-leverage-data-in-your-podcast-marketing-strategy/feed/ 0 Phone and Email Betting: The Gambling Commission’s GAMSTOP Expansion Strategy https://cbomo.com/phone-and-email-betting-the-gambling-commissions-gamstop-expansion-strategy/ https://cbomo.com/phone-and-email-betting-the-gambling-commissions-gamstop-expansion-strategy/#respond Sat, 16 Mar 2024 09:53:06 +0000 https://cbomo.com/phone-and-email-betting-the-gambling-commissions-gamstop-expansion-strategy/ [ad_1]

In December 2023, the Gambling Commission of Great Britain announced they were extending GAMSTOP to all gambling businesses that make and accept bets by telephone and email. The press release stated that “impacted gambling businesses will have to integrate with the GAMSTOP application programming interface,” allowing their customers’ details to be appropriately cross-referenced.

The changes are due to come into force on April 1st, 2024, and the news has sent ripples through the UK’s gambling industry. Let’s take a broader look at the effects of this expansion and the strategy behind it.

The GAMSTOP problem

GAMSTOP is a free voluntary self-exclusion scheme that gambling consumers can register for. Once on the list, players cannot access their accounts or sign up to play at UK-licensed gambling websites. Until recently, GAMSTOP only applied to online gambling sites, but it’s now being extended to all telephone and email betting services in the UK to create an all-encompassing self-exclusion tool.

However, like many tools designed to assist problem gamblers and people with an addiction, GAMSTOP has not worked as its creators hoped, and in many cases, players who registered found loopholes which could help them evade the blocks.

These loopholes mainly consisted either of issues with the program itself (consumers who changed their details, like name or address, were able to join gambling sites restriction-free) or with players moving to the offshore casino market to evade restrictions entirely (GAMSTOP does not apply to unlicensed gambling sites). Unfortunately, a byproduct of moving offshore means even fewer (or no) responsible gambling and player protections, further exacerbating issues for players who initially sought to stop gambling.

Since GAMSTOP launched in 2018, research has shown a huge increase in predatory marketing practices aimed at GAMSTOP users, or rather content created to fulfil the user intent of finding casinos or gambling sites not on GAMSTOP.

One study found that between 2020 and 2022, there was a significant increase in affiliate sites and casinos advertising as “not on GAMSTOP”. Other studies have reported increased Google searches for “not on GAMSTOP” (or similar) terms. Most concerningly, there has been an increase in the number of news sources featuring this type of advertisement through paid editorials.

Moving towards more comprehensive solutions

The current form of GAMSTOP has many shortcomings, leaving many questioning the decision to extend its reach instead of designing a better, more robust version. Well, GAMSTOP is one of many ways for players to stay safe while gambling online, and it’s been found that players who incorporate multiple tools and prevention strategies are the most successful in cutting harms/stopping gambling.

Responsible gambling tools

These methods include the use of responsible gambling tools like budget limiting, time limits, self-exclusions, time outs, talking therapy, support groups, and blocking software. While a fair amount of criticism has also been levelled at some of these tools (for being unattractive and difficult to set up), there is a more recent trend towards the development of safer gambling tools that are more intuitive and inviting to use, like gamified problem gambling diagnostic tests.

Gambling site-blocking software

Instead of or on top of GAMSTOP, there’s also additional blocking software that players can use. These options block consumers from accessing gambling sites and include both licensed and offshore gambling sites. While many of these are paid subscriptions, which creates a financial barrier to uptake, some, like BetBlocker, are free and include interesting features, like calendaring.

Calendaring allows players to restrict which days of the week they want to gamble, blocking access to sites on offer days. This feature is proactive rather than reactive, seeking to limit gambling before it becomes problematic. Moreover, it is designed for both problem and regular gamblers, meaning it has mainstream appeal and can be introduced and suggested to all players at any point in the player experience.

Role of casinos and affiliates

Speaking of proactive measures, as the first point of call and providers of the product, online casinos have a prominent role in helping consumers gamble responsibly by providing safe and responsible products; this is especially true regarding bonuses.

Specific measures introduced by reputable online slot sites, such as low or no wagering requirements, along with transparent terms and conditions, have been instrumental in driving the market (just as “non GAMSTOP” search terms have increased, similarly so have “no wagering” terms across the same period) and consumer change, while helping to keep customers safe while gambling. For example, playing no wagering slots ensures players can withdraw any winnings immediately without having to wager them excessively beforehand.

The rise in search terms for both non-GAMSTOP and no wagering casinos and the content aiming to fulfil these intents shows the importance of affiliates in how player protection is promoted or not. Affiliates must be sensitive to player protection, balancing profits with responsible gambling. Moreover, they must quickly adapt to any regulation changes with a nuanced approach that aligns with regulatory requirements and ethics.

However, it’s also crucial to caveat this by saying that some of the new measures that will come into force in 2024 are considered more controversial for player safety. For example, there are growing concerns that the newly enforced £2 stake limit for younger players could push them into unregulated markets without player protections.

Conclusion

The GAMSTOP expansion is happening, but unlike the government’s expectations, this may not provide greater levels of player protection as it’s far too easy for players to circumvent the system, whether it applies to online sites or email and phone betting.

Instead, operators and affiliates must encourage the simultaneous uptake of multiple tools and activities to combat problem gambling, including GAMSTOP, website blocking software, support groups, talking therapies, and more. Emphasis also needs to be placed on more proactive rather than reactive protection measures.

Lastly, as key stakeholders in the industry, affiliates must deal with these changes by adapting their strategies to align with the broader scope of self-exclusion measures and safer gambling policies rather than embracing predatory marketing practices.

This promoted content is produced by an advertiser of Affiverse. This is paid-for Advertorial content supplied by the Advertiser. Affiverse allows affiliates, operators, agencies and SaaS providers to share their news, opinion and insights with Affiverse’s audience both online and via our newsletters. To advertise with us, contact: [email protected]

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]]> https://cbomo.com/phone-and-email-betting-the-gambling-commissions-gamstop-expansion-strategy/feed/ 0 2024 Digital Marketing Strategy Guide – Forbes Advisor https://cbomo.com/apiclick-aspxreffexrssaidtid65d3f5eb8e2a4619b993681fac8040a6urlhttps%3a%2f%2fwww-forbes-com%2fadvisor%2fbusiness%2fdigital-marketing-strategy%2fc12743879215486244162mkten-us/ https://cbomo.com/apiclick-aspxreffexrssaidtid65d3f5eb8e2a4619b993681fac8040a6urlhttps%3a%2f%2fwww-forbes-com%2fadvisor%2fbusiness%2fdigital-marketing-strategy%2fc12743879215486244162mkten-us/#respond Tue, 20 Feb 2024 00:44:31 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid65d3f5eb8e2a4619b993681fac8040a6urlhttps%3a%2f%2fwww-forbes-com%2fadvisor%2fbusiness%2fdigital-marketing-strategy%2fc12743879215486244162mkten-us/ [ad_1]

Developing a meaningful strategy is critical to the success of your sales goals. You want the strategy to be comprehensive and include several facets to best reach your target audience. Here are 10 steps to creating a digital marketing strategy.

Step 1: Write a Customer Persona

A customer persona is an archetype of the perfect customer. This is the person most likely to buy your products or services. A persona is based on people’s preferences, behaviors and pain points.

For example, you may sell walking canes. A customer persona is a person who is older, perhaps over the age of 60, and who has trouble walking due to knee or hip problems. Their balance is off, and they would benefit from the use of a cane. You might further differentiate this persona by saying that they are still mobile enough not to need a walker. The more specific you can be in your persona, the better your target marketing will be to this group.

Step 2: Identify All Goals

Goals should revolve around market penetration and digital click-throughs to purchase. You can use tools, such as Google Analytics, to track and measure your progress and success. Goals should be clear and measurable, so you can firmly state whether you are achieving them. Goals should also support your business objectives.

An example of a digital marketing goal might be to get 100,000 impressions in a month for a Facebook ad. This would increase brand awareness and give you the number of eyes needed to convert enough sales. You could monitor your results through the Facebook Ad Manager to see if your ad is hitting the target numbers. If it isn’t, you might need to increase the ad spend to reach more people.

Step 3: Develop the Right Content

Depending on your strategy, you’ll want to customize content to meet your strategy objectives. Content may be ad copy, blogs, social media posts or white papers, depending on your overall strategy and what campaigns you employ. Create a content calendar that ensures that your audience is getting a drip feed of your content regularly. This will keep your brand top of mind and increase brand awareness.

For example, if your content strategy is to blog helpful tips, make sure you consistently publish blogs. This could be daily, weekly or monthly, depending on your goals. The key is to be consistent and to meet publishing deadlines, so your target audience gets fresh content and comes to expect this content on specific days.

Step 4: Review Existing Digital Marketing Channels

Evaluate what you are currently doing and evaluate whether you are seeing the success that you hoped for. This is the time to either refine existing campaigns or eliminate them and move budget resources to other areas that may be more successful. You may also explore new and interesting ways to innovate underperforming areas that you still feel have merit. For example, you may realize that your ads have not performed as well as expected. Instead of walking away from ads, you might want to work with a different ad team that has a better track record of success.

Step 5: Implement Automations To Streamline Work

Take a look at your campaigns and the process that the target audience has to go through to buy your product or contact you. Where possible, automate things, so you don’t need to spend extra time and energy on them. An example of automation might be in your content generation. You may have a content calendar for social media, and there are platforms that will automatically publish the content on a schedule to the relevant social media platforms. This frees up time and energy to focus on other tasks.

Step 6: Be Sure You Are Optimized for Mobile

A lot of people digest digital content on smartphones. This means your digital campaign must be optimized for mobile consumption otherwise people will bounce from your website. Your website should load quickly, be aligned for mobile viewing and be user-friendly. Make it easy for people to buy from a phone, to sign up for your email list or contact you with questions. Google prioritizes mobile-friendly sites, so this should be a priority from the start. You want to give Google every reason to search and rank your site. Coming up at the top of search results (SERPs) is a digital marketing strategy of its own, and mobile responsiveness is one tactic to help you rank.

Step 7: Be Easy To Connect With

Your target market may have questions and will readily buy if those questions are answered quickly. This means that you need to be responsive on social media and take the time to answer people’s questions on ads and social media posts. The more engaged you are, the better it is for your brand.

You will also want to look at any landing pages that you have. Evaluate the call to action (CTA) that exists on the page and make sure it is clearly and concisely asking for the sale. Many digital marketing experts will recommend split-testing CTAs to see which performs best and then switching to the best one. This is a tactic that you may want to employ to get the best responsiveness from your audience.

Step 8: Choose the Right Technology

The goal is to provide your target audience with the right messaging and human touch where appropriate without inundating yourself with extra work. Use CRM systems to manage contacts, invest in automation software and utilize AI technology where you can. Technology is there to support your digital marketing efforts and, when used correctly, will reduce your workload, so you can focus on the tasks that are most important to driving in new business. For example, a CRM can automatically send out reminder emails on your behalf, freeing you up for phone calls and follow-ups with hot leads.

Step 9: Reaffirm What Makes You Unique

Every business should have a unique selling proposition (USP). This is what makes you different and is a top priority to highlight when marketing. If you haven’t already done so, identify your USP and write it out. Incorporate it into your marketing strategy, so your target audience can see why they should choose you over the competition. Your USP should always be made clear to the target audience. If your current marketing campaigns don’t highlight this, then you need to rework your campaigns to do so.

Step 10: Track Progress

It should be part of your campaign process to establish a system that tracks progress. After all, you want to know if your campaign is a success and whether it should be duplicated and repeated. Put more resources into campaigns that are producing the desired results and fewer resources into campaigns that aren’t yielding what you expect them to. Everyone should know their campaigns’ goals and be prepared to adjust them as needed to offer better results that match the goals. This is part of being an agile company that can adapt as necessary to information in real time.

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]]> https://cbomo.com/apiclick-aspxreffexrssaidtid65d3f5eb8e2a4619b993681fac8040a6urlhttps%3a%2f%2fwww-forbes-com%2fadvisor%2fbusiness%2fdigital-marketing-strategy%2fc12743879215486244162mkten-us/feed/ 0 Email Marketing for Hotels: How This Strategy Can Transform Your Business https://cbomo.com/email-marketing-for-hotels-how-this-strategy-can-transform-your-business/ https://cbomo.com/email-marketing-for-hotels-how-this-strategy-can-transform-your-business/#respond Sun, 18 Feb 2024 00:35:25 +0000 https://cbomo.com/email-marketing-for-hotels-how-this-strategy-can-transform-your-business/ [ad_1]

In today’s digital age, hotels are constantly seeking innovative ways to engage with potential guests and maintain relationships with existing ones. As a result, email marketing has emerged as a powerful tool for promoting hotels and driving bookings. This article explores the numerous benefits of utilizing email marketing as a strategic promotional tool for hotels and outlines how this approach can transform the hospitality industry.

Targeted and Personalized Communication: One of the primary benefits of email marketing for hotels is the ability to deliver targeted and personalized communication to a segmented audience. By collecting and leveraging guest data, including past booking history, preferences, and interests, hotels can tailor their email campaigns to deliver highly relevant content. This personalized approach resonates with recipients, increasing the likelihood of engagement and ultimately driving conversions. Whether it’s highlighting specific amenities, promoting seasonal packages, or sharing tailored recommendations, personalized emails can significantly impact the recipient’s decision-making process.

Cost-Effective Promotion: Email marketing offers hotels a cost-effective means of promoting their services and engaging with potential guests. As compared to traditional advertising channels, the costs associated with email marketing are notably lower. With minimal expenses for design and delivery, hotels of all sizes – from boutique establishments to large chains – can reach a broad audience without exceeding their marketing budget. This affordability makes email marketing an effective choice for maximizing promotional efforts while maintaining a strong return on investment.

Building Customer Loyalty: Consistent and personalized communication through email enables hotels to nurture and strengthen relationships with past guests. By regularly sharing updates on services, exclusive offers, and personalized recommendations, hotels can reinforce their brand and establish a deeper connection with recipients. This ongoing engagement fosters customer loyalty, increasing the likelihood of repeat bookings and referrals. By prioritizing customer relationships, hotels can foster a sense of trust and reliability, leading to a loyal and dedicated customer base.

Showcasing Amenities and Special Offers: Email marketing serves as an ideal platform for hotels to showcase their amenities and promote special offers to a targeted audience. By visually presenting their services, dining options, leisure activities, and exclusive packages, hotels can entice recipients to consider a future stay. Additionally, the ability to distribute time-sensitive offers and seasonal promotions through email campaigns creates a sense of urgency, prompting recipients to take immediate action and make a booking. This strategy not only drives short-term bookings but also contributes to long-term brand awareness and reputation.

Measurable Results and Data-Driven Insights: Email marketing empowers hotels with the ability to measure and analyze the outcomes of their campaigns through valuable metrics such as open rates, click-through rates, and conversion rates. By leveraging these insights, hotels can gain a comprehensive understanding of the effectiveness of their messaging and offers. This data-driven approach enables hoteliers to refine their strategies, optimize future campaigns, and tailor content to maximize engagement and conversions. The ability to track and measure campaign performance provides hotels with invaluable insights, allowing for continuous improvement and refinement of their email marketing strategies.

In conclusion, email marketing has emerged as a transformative tool within the hospitality industry, enabling hotels to engage with both potential and existing guests, drive bookings, and ultimately enhance revenue. With targeted communication, cost-effective promotion, customer loyalty building, the ability to showcase amenities and offers, and data-driven insights, email marketing continues to play a pivotal role in the success of hotel marketing strategies. By harnessing the power of personalized communication, hotels can connect with their audience on a deeper level and create meaningful, long-lasting relationships, ultimately transforming the way they operate and engage with their guests.

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]]> https://cbomo.com/email-marketing-for-hotels-how-this-strategy-can-transform-your-business/feed/ 0 Business Newsletter & Email Marketing Strategy Guide Released By ScottHall.co https://cbomo.com/business-newsletter-email-marketing-strategy-guide-released-by-scotthall-co/ https://cbomo.com/business-newsletter-email-marketing-strategy-guide-released-by-scotthall-co/#respond Thu, 15 Feb 2024 22:21:43 +0000 https://cbomo.com/business-newsletter-email-marketing-strategy-guide-released-by-scotthall-co/ [ad_1]

The new guide from digital marketing specialist, Scott Hall, takes readers through the process of starting up a successful business newsletter, using the latest email marketing techniques.

New York, United States – February 15, 2024 —

The newly published guide discusses the importance of email marketing for driving sales as well as the various strategies and subjects businesses may wish to adopt to create better customer engagement.

Further information is available at https://scotthall.co/how-to-start-a-successful-newsletter

Drawing on his extensive marketing background and aptitude for current marketing trend analysis, Scott Hall released the guide in response to the consumer research suggesting that newsletter marketing is having a resurgence of popularity. According to subject specialists, 37% of brands are increasing their email marketing budget for the coming year. This, as Scott Hall explains, is most likely to capitalize on 2023 customer surveys which found that Gen Z, Millennials, and Gen X most often use their email for online shopping.

“So much of digital marketing focuses on quick, snappy social media or video content, but you ignore the more traditional long-form email newsletter at your peril,” says Scott Hall, founder of ScottHall.co and author of the new guide. “A good newsletter helps you curate and showcase your product or service in a way which adds value to your customer. It is, therefore, an essential part of building that all important returning customer relationship.”

Exploring the innovative ways a business can add value to their newsletters forms the core part of Scott Hall’s guide. Providing expert advice, celebrating success stories, and offering exclusive promotions are the methods Scott rates as the most likely to engage with customers and increase the click-through rate to the company’s own website.

According to the guide, content is often the primary focus for businesses starting a newsletter. However, how that content is presented is equally important. Clean layout, eye-catching visuals, and choosing the right typography can impact how readers engage with the newsletter.

“Your newsletter should tell the story of your company, your product, and how you want your customer to feel. If they have to decipher cryptic text or search through clashing colours and busy images to find what they are looking for, then you will lose them,” explains Scott.

As with any monetized marketing strategy, there is an element of trial and refinement required. Scott Hall’s newsletter guide details how to gauge the success of each newsletter and the best tools to help with ROI analysis.

About Scott Hall

A digital content marketing expert and published author, Scott Hall helps entrepreneurs and small businesses improve their online visibility from his New York, NY, office. His company, ScottHall.co, provides a support network of writers, developers and advertising professionals who specialize in growing their SME’s clientbase to increase profit margins with a minimal stress on resources.

Those interested in starting or improving their business newsletters can read Scott Hall’s guide at https://scotthall.co/how-to-start-a-successful-newsletter

Contact Info:
Name: Scott Hall
Email: Send Email
Organization: ScottHall.co
Address: 60 West 23rd St. Suite 638, New York, NY 10010, United States
Website: https://scotthall.co

Source: NewsNetwork

Release ID: 89121670

Should you identify any discrepancies, concerns, or inaccuracies in the content provided in this press release or require assistance with a press release takedown, we strongly urge you to notify us promptly by contacting error@releasecontact.com. Our responsive team is committed to addressing your concerns within 8 hours by taking necessary actions to resolve identified issues diligently or guiding you through the necessary steps for removal. Our dedication lies in providing accurate and reliable information.

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]]> https://cbomo.com/business-newsletter-email-marketing-strategy-guide-released-by-scotthall-co/feed/ 0 Durham, NC Content Marketing Strategy For Online Visibility, Authority Announced https://cbomo.com/durham-nc-content-marketing-strategy-for-online-visibility-authority-announced/ https://cbomo.com/durham-nc-content-marketing-strategy-for-online-visibility-authority-announced/#respond Thu, 15 Feb 2024 00:39:56 +0000 https://cbomo.com/durham-nc-content-marketing-strategy-for-online-visibility-authority-announced/ [ad_1]

Digital content marketing agency Hargroves Helping Hand Media-Group has updated their 2024 strategies to help local businesses – contractors, law firms, healthcare and dental clinics – improve online visibility.

Durham, United States – February 14, 2024 —

This announcement comes as many businesses are struggling with turbulent economic conditions and evolving consumer preferences. With a specialized omnichannel approach to content marketing, Hargroves Helping Hand Media-Group helps local businesses engage and convert more in-market clients and patients. Their goal is to place local businesses at the top of Google, helping them compete against – even outperform – the bigger brand names and corporations.

More information is available at https://hargroveshelpinghand.clientcabin.com

The increase in online searches for local businesses since the pandemic is well documented. Consumers are now more accustomed to reaching for their devices to learn about the local lawyer, dentist, or contractor who can meet their needs. Statistics reveal businesses that organically rank at the top of Google receive close to 70 percent of consumer clicks. In addition, 78 percent of location-based mobile searches will result in an offline purchase. Hargroves Helping Hand Media-Group has updated their marketing content strategy to help local businesses capitalize on these consumer behaviors.

“Our team of writers and advertising professionals have helped hundreds of businesses obtain more clients, patients, and customers,” says Jeremy, founder of Hargroves Helping Hand Media-Group. “With our agency’s expertise and media connections, we help local businesses grow and succeed.”

Hargroves Helping Hand Media-Group says most businesses are failing at local SEO, which in turn impacts their ability to attract new clients, patients, or customers. According to industry studies, 58 percent of companies still don’t optimize for local search and only 30 percent have a content marketing plan designed to convert local traffic.

As specialists in high-conversion content marketing, Hargroves Media-Group helps local businesses grow their client base by crafting meaningful hyper-local content that gains significant digital media coverage and audience engagement.

The agency’s writers create engaging and informative keyword-optimized content in a range of formats, including blog posts, videos, slideshows, infographics, and podcasts which, once deployed, elicit clicks by in-market consumers. Google responds to this level of engagement by ranking these businesses at the top of the results.

Hargroves Helping Hand Media-Group helps local businesses put their marketing budgets to their best use with targeted content designed to engage and convert today’s consumers.

A recent client says, “Your expert campaigns transformed our luxury design/build business. We got over 340,000 Google My Business views in just three months and doubled our annual revenue.”

Learn more at https://hargroveshelpinghand.clientcabin.com

Contact Info:
Name: Jeremy K. Hargrove
Email: Send Email
Organization: Hargroves Helping Hand Media-Group
Address: 21252, Durham, NC 27703, United States
Website: https://www.hargroveshelpinghandmedia.info

Source: NewsNetwork

Release ID: 89121524

In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at error@releasecontact.com. Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.

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]]> https://cbomo.com/durham-nc-content-marketing-strategy-for-online-visibility-authority-announced/feed/ 0 Carlsberg’s New Marketing Strategy – DMNews https://cbomo.com/carlsbergs-new-marketing-strategy-dmnews/ https://cbomo.com/carlsbergs-new-marketing-strategy-dmnews/#respond Sun, 23 Jul 2023 02:12:31 +0000 https://cbomo.com/carlsbergs-new-marketing-strategy-dmnews/ [ad_1]

Companies continuously strive to negotiate the dynamic environment of marketing to stay one step ahead of the competition. One such business is the well-known beer brewer Carlsberg, which recently made a big adjustment to its marketing approach. Carlsberg wants to reinvent its approach to media and advertising in an increasingly digital environment and is teaming up with iProspect, a digital agency renowned for its experience in the area. This article digs into the specifics of Carlsberg’s new marketing strategy and agency, examining the motivations behind the company’s choice as well as the difficulties it faces.

Carlsberg’s decision to switch agencies and partner with iProspect speaks volumes about their focus on adapting to the changing marketing landscape. As Henna Mertsola, the Global Digital Marketing and Media Director at Carlsberg Group, explains, the way the company defines digital media has evolved. In the past, the focus was on impressions and reach, much like traditional media. However, with the convergence of print, broadcast, and online media, it has become more challenging to track advertising from a financial perspective.

Mertsola highlights the need for an agency with strong measurement expertise, and iProspect, along with its parent company Dentsu, stands out in this area. Both agencies have developed tools and partnerships that aim to capture attention with greater accuracy than existing methods. Carlsberg’s decision to work with iProspect reflects their desire to spend their advertising dollars more wisely and be more accountable internally.

Carlsberg, like many other companies, has a strong procurement team that casts a shadow over all its spending decisions. While cost was one of several criteria in the agency selection process, Amanda Morrissey, the Global Client and Brand President at iProspect, emphasizes that the pitch and subsequent decision were not solely procurement-driven. The emphasis was on finding the best approach to advertising, considering factors such as scale, business intelligence, and commerce.

The partnership between Carlsberg and iProspect is rooted in pragmatism, focusing on implementing smaller, more focused changes rather than ambitious ones. The two companies are working together to determine the best setup at both the global and local levels. This approach acknowledges the challenges that often come with large-scale changes and aims to achieve meaningful results without overwhelming the organization.

Transparency in media buying has become increasingly important for marketers, especially as companies invest substantial amounts in digital ads. Henna Mertsola emphasizes the need for marketers to be more accountable internally and provide the best answers when questioned about the effectiveness of their digital advertising spend. This trend reflects a broader shift in the advertising industry, where agencies play a vital role in helping marketers become more responsible.

The numbers speak for themselves. The global billings managed by media agency networks owned by the major holding companies and independent agencies experienced significant growth in recent years. This growth demonstrates the continued relevance and effectiveness of the agency model, despite predictions of its demise.

During the pitch process, iProspect used its identity platform to help Carlsberg gain a better understanding of its audiences. This glimpse into what could work in the future highlighted the potential of data-driven insights and personalized marketing strategies. While the exact details of the partnership are still being determined, Carlsberg is looking to iProspect for guidance on the best approach, including team structures, tools, and efficient ways of working.

Carlsberg’s marketers are eager to leverage iProspect’s expertise to make data-driven decisions, optimize their marketing efforts, and achieve better results in the ever-changing marketing landscape. The partnership represents a strategic move for Carlsberg, reflecting its commitment to staying at the forefront of digital marketing and advertising.

Carlsberg’s decision to partner with iProspect and redefine its marketing strategy demonstrates its commitment to adapting to the evolving marketing landscape. By focusing on measurement expertise, transparency, and accountability, Carlsberg aims to optimize its advertising spend and achieve better results. The partnership represents a pragmatic approach, with smaller, focused changes being prioritized over ambitious, sweeping transformations.

In the dynamic world of marketing, companies must continuously evolve their strategies to meet the demands of the digital age. Carlsberg’s collaboration with iProspect exemplifies their determination to stay ahead of the curve and leverage data-driven insights for effective marketing campaigns. As the industry continues to evolve, it will be fascinating to see how Carlsberg’s new agency and marketing plan unfold, and the impact it has on their brand and business.

First reported by Digiday.

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]]> https://cbomo.com/carlsbergs-new-marketing-strategy-dmnews/feed/ 0 AI Redefining Marketing Strategy Creates Big Implications For Leaders https://cbomo.com/ai-redefining-marketing-strategy-creates-big-implications-for-leaders/ https://cbomo.com/ai-redefining-marketing-strategy-creates-big-implications-for-leaders/#respond Wed, 19 Jul 2023 17:42:09 +0000 https://cbomo.com/ai-redefining-marketing-strategy-creates-big-implications-for-leaders/ [ad_1]

The sales funnel—a linear journey termed AIDA, beginning from the wide mouth of the funnel (Awareness), moving to the mid-section (Interest and Decision), and finally reaching the narrow bottom (Action)—has been a cornerstone of marketing strategy for decades.

In the rapidly evolving digital business world, traditional sales and marketing methods might not be … [+] enough, as, according to Raconteur, the sales funnel has significantly outlived its usefulness.

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But in today’s fast-paced digital business environment, it may no longer suffice. “The sales funnel is well past its sell-by date,” reported Raconteur, concluding that the customer journey is no longer a straightforward, one-directional process: it now involves multiple touchpoints across multiple channels.

So, what could replace the sales funnel?

According to Raconteur, an alternative is the software-as-a-service (SaaS) bow tie model. Research published by Harvard Business Review agrees, concluding that traditional sales models, with their emphasis on customer acquisition and funnel metrics, prove inadequate for recurring revenue businesses like subscription models—as the customer life cycle resembles a bow tie rather than a funnel, wherein the majority of revenue occurs beyond the confines of the marketing funnel because customers churn, upgrade, downsize and renew.

“By jettisoning the traditional sales funnel model in favor of a more dynamic bow tie-shaped lifestyle, firms can better anticipate customer needs by understanding how customers interact with them,” said Jack Tillotson in an interview. The tenure-track assistant professor of marketing at Finland’s University of Vaasa added, “With a bow tie, you can analyze customers’ post-purchase behavior and better anticipate their future needs. That allows firms to build relationships with customers, providing on-time, relevant services.”

Enter artificial intelligence (AI).

By combining AI, big data, and predictive analytics, firms are now capable of understanding customer interactions at every level. This deep understanding is vital for ‘narrowcasting’ personalized communication and promotions that meet specific customer needs. It symbolizes a significant evolution in customer relationship management, shifting the focus from merely gaining new customers to encompassing the complete customer experience.

And this is likely why a study of 9,000 global customers noted a recent 1310% surge in companies using SaaS Large Language Models (LLMs) like ChatGPT, explaining: “The number of companies using SaaS LLM APIs has grown 1310% between the end of November 2022 and the beginning of May 2023.” This “data-driven transformation,” as some have dubbed it, is fueled by the lack of expertise within organizations to effectively develop and train a robust AI solution, leading to the need for substantial time and scarce technical resources to build in-house systems, along with the formidable task of acquiring suitable data science talent and a lengthy timeline exceeding two years for implementing the initial solution, thereby creating challenges for most companies to leverage the benefits of AI.

According to Shaun Clark, co-founder and CEO of HighLevel—a white-label SaaS platform used by more than 40,000 marketing agencies —companies are increasingly leveraging AI to understand their customers better, create individualized experiences, and quickly scale customer relationships. “The best SaaS AI platforms are continually improving and growing. They use advanced predictive analytics and machine learning to analyze interactions across all touchpoints in real-time, allowing companies to deliver personalized experiences and improve customer service,” said Clark, by way of a representative, adding, “The most innovative organizations adopt generative AI platforms that can be brought seamlessly into their various workflows: customer service, sales, marketing, and beyond.”

He may be right.

Data concludes that 67% of B2B organizations already utilize AI in their marketing efforts, and over 70% plan to increase their use of AI in ways that increase automation and personalization. You may, for example, have already seen the viral LinkedIn post of July 16 showing Air—a conversational AI—capable of handling complete phone calls ranging from 5 to 40 minutes, emulating human-like conversations for sales and customer support purposes. Evidently, AI-driven automation can (and will increasingly) help firms anticipate customer demand, increase operational efficiency, optimize pricing strategies, streamline production processes, customize products according to customer needs, and better analyze customer data for insights into their preferences. The implications on leadership of such developments are threefold:

1. Understanding AI: The New Leadership Imperative and the Drive for Continuous Learnings

As the AI revolution continues to unfold, it falls to leaders of all stripes—from executives at the top of the corporate ladder to middle managers, team leaders, and individual contributors—to use their intuition to anticipate AI’s possible implications on the future of work. Evidently, the most innovative organizations adopt generative AI platforms that integrate seamlessly with their existing operations.

They then use these tools to automate mundane and repetitive tasks, freeing up their employees’ time for more strategic work. But it’s not just a matter of understanding the technology: To truly take advantage of AI, leaders must equip themselves with the skills necessary to navigate it, including a basic understanding of its algorithms and architectures.

2. Balancing the Scale: Ethical Considerations in AI Adoption for Leaders

Of course, with the great power of AI comes a great responsibility for its ethical and responsible use. Leaders must take it upon themselves to lead by example, demonstrating that their organizations understand the implications of AI and are committed to using it responsibly. Gartner’s research predicts that by 2027, 80% of enterprise marketers will establish functions to combat misinformation due to the rise in AI and user-generated content. These functions will likely be focused on automated data insights, brand monitoring, and sentiment analysis tools that can flag content to be assessed by humans.

“Consumers are beginning to recognize and appreciate content that reflects human qualities such as empathy, humor, and emotion and that demonstrates credibility of information sources,” Clark said. “Leaders who guide their organization’s marketing campaigns with this in mind will be among those who execute the most successful long-term strategies.” So, it is not just a matter of understanding the technology and its possibilities but also a responsibility to ensure that AI use cases are ethical in practice.

3. Preparing for the AI-Augmented Future: Redefining Roles and Upskilling in B2B Operations

With AI becoming more prevalent, leaders must be prepared to restructure their roles and enhance their teams’ skills for the AI-enhanced future, discerning areas where human value can still be added and creating a system that benefits from AI’s potential, yet retains space for human creativity, initiative, and engagement. This is why, according to Nicholas Read, author of two bestselling McGraw Hill books on sales and marketing leadership (Selling to the C-Suite and Target Opportunity Selling), “By upskilling their teams, leaders can ensure that they are prepared to make the most of AI in a way that is ethical and beneficial: finding opportunities for AI to replace human effort, creating space and time for humans to focus on higher-level tasks that require creativity and judgement.”

And so, the traditional sales funnel, once a trusted model, is rapidly giving way to more flexible, data-driven models in this digital age. It’s clear that we’re experiencing a paradigm shift in our approach to marketing strategy. Leaders should take notice and capitalize on the opportunities available to them by embracing this revolution. After all, the best way to predict the future is to create it.

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]]> https://cbomo.com/ai-redefining-marketing-strategy-creates-big-implications-for-leaders/feed/ 0 How To Leverage An Omnichannel Marketing Strategy To Reach Your Audience Wherever They Are https://cbomo.com/how-to-leverage-an-omnichannel-marketing-strategy-to-reach-your-audience-wherever-they-are/ https://cbomo.com/how-to-leverage-an-omnichannel-marketing-strategy-to-reach-your-audience-wherever-they-are/#respond Sun, 16 Jul 2023 18:56:38 +0000 https://cbomo.com/how-to-leverage-an-omnichannel-marketing-strategy-to-reach-your-audience-wherever-they-are/ [ad_1]

Person working on marketing strategy

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The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and expecting tailored, seamless experiences from brands, failing to embrace omnichannel marketing seems like a wrong turn. Omnichannel strategies can boost sales, personalize the customer experience and increase retention rates.

Another positive is that using multiple channels to deliver individualized messages lets you reach audience members wherever they are. Whether they’re using their smartphone in your store, opening their inbox or browsing social media, your messages get seen. And ultimately, they bring your audience closer to making a purchase. But omnichannel marketing involves more than simply blasting your content onto every available platform. Here’s how to do it with thought and effectively increase your reach.

Amplify Your Content

Amplifying your content doesn’t mean simply making more of it. That strategy could backfire if you’re not talking about what’s relevant to your audience. Sometimes less is more when you can use what you already have in different ways.

Repurposing your content is something Casted, an amplified marketing platform, recommends for reaching customers more effectively. Think about the channels your ideal buyer uses and modify your content to fit each channel’s mold. Amplifying your content library can also include returning to topics you’ve talked about before. If something resonates strongly with your audience, they’re probably hungry for more. You just have to dig deeper, expand and adapt.

Say you have a high-performing blog post. It brings people to your website and pads your lead-gen results. But search engines aren’t the only place your audience hangs out. You can take the same post and turn it into a video on TikTok, a social snippet on Instagram or an infographic on LinkedIn. If there’s potential, you might turn the topic into a series by involving more than one subject matter expert.

The key is to extend your efforts beyond a single format or channel. That said, you’ll need to be strategic about it. Look at where your audience is, what formats they respond to best and what topics draw them in.

Walk In Your Target Consumer’s Shoes

Before someone buys something, they’ve likely seen multiple ads and pieces of content about it. They’ve also probably interacted with your brand in person and online through different channels. Marketing touchpoints are no longer limited to one or two. Today’s consumers are bombarded with online posts, emails and mobile app notifications on top of traditional ads.

The mobile channel alone drove 41.8% of retail e-commerce sales in 2022. While this figure is impressive, you’ve got to determine how channels like mobile apply to your audience members. Pretend you’re one of them, searching for information on the problem your product or service solves. What channels does your audience interact with, what touchpoints do they see and how effective are they?

Walking through your ideal shopper’s journey is one way to identify what touchpoints are missing from your strategy. Say you’re an online bank, such as SoFi, that offers loans, savings accounts and investment products. Perhaps your website analytics show visitors are spending more time exploring content about high-yield savings and investments. It may be the time to target these consumers with personalized touchpoints like emails.

Collecting visitors’ data through short surveys and email signup forms allows you to customize your messages, better matching their interests and behaviors. For instance, you could offer a higher interest rate if they open a savings account through your app. You could also extend a bonus for opening investment accounts with a minimum balance. Either way, you’re leveraging data to appeal to your audience’s preferences through their favorite channels.

Analyze Feedback to Optimize Performance

You won’t know what parts of your omnichannel marketing strategy are working if you don’t analyze the data. More importantly, you won’t know what you should tweak so they can work. Stats you’ll want to look at include conversion and retention rates. But customer satisfaction, general brand sentiment and customer lifetime value are additional data points to consider.

For example, a video with low conversion rates may present several opportunities. Maybe the format or length isn’t appropriate for your goal. Perhaps you want to educate your audience to convince them your brand offers the best solution. You might test the same content as a webinar and a how-to series. You can optimize your strategy to increase conversion rates by seeing which format performs better.

Likewise, you can look at your overall approach’s impact on customer lifetime value. What role do different touchpoints play in incremental sales if you’re a mass-market retailer like Target? Maybe app notifications about sales and gift card incentives are more effective than direct mail. They’re immediate, using past browsing and purchase history to deliver individualized savings. However, customer sentiments from surveys reveal that too many notifications turn shoppers off.

Combining your data sources, you might find two app notifications a week is the sweet spot. With this frequency, you can positively impact customer lifetime value and brand sentiment. You’ll be reaching your audience how—and how often—they prefer.

Achieving Omnichannel Marketing Reach

Omnichannel marketing strategies often have the same effect that multiple product displays in a store do. No matter where consumers turn, you’re constantly reminding them of your brand’s existence and the value it can offer. With well-thought-out and refined approaches, omnichannel marketing can help extend your reach to those ready, willing and able to buy.

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]]> https://cbomo.com/how-to-leverage-an-omnichannel-marketing-strategy-to-reach-your-audience-wherever-they-are/feed/ 0 How a data-based driven approach can help you expand your marketing strategy https://cbomo.com/how-a-data-based-driven-approach-can-help-you-expand-your-marketing-strategy/ https://cbomo.com/how-a-data-based-driven-approach-can-help-you-expand-your-marketing-strategy/#respond Tue, 27 Jun 2023 10:02:56 +0000 https://cbomo.com/how-a-data-based-driven-approach-can-help-you-expand-your-marketing-strategy/ [ad_1]

In today’s digital age, where vast amounts of data are generated every second, harnessing the power of data has become essential for businesses to thrive. Data-driven marketing has emerged as a game-changer, allowing companies to gain valuable insights into customer behaviour, enhance customer segmentation, utilise predictive analytics, personalise customer experiences, and improve ROI (return on investment). By embracing a data-driven marketing strategy, businesses can unlock many benefits, propel their growth, and stay ahead in a fiercely competitive landscape.

First Party Data: Having your data helps you build engagement in the context of intent, time and place. This profound insight helps in Understanding customer behaviour lies at the core of data-driven marketing. Businesses can gain valuable insights into customer preferences, purchasing patterns, and engagement metrics by analysing relevant data. This deeper understanding enables marketers to tailor their messages, optimise marketing campaigns, and deliver personalised experiences that resonate with their target audience. Whether crafting personalised product recommendations or creating targeted content, data-driven marketing allows businesses to build stronger customer connections, driving engagement and boosting conversion rates.

Personas Relevance: Relevance is crucial in building the correct context to engage with the right personas with suitable content. Another critical aspect of data-driven marketing is enhancing customer segmentation. Businesses can identify customer segments by leveraging data based on demographics, behaviour, and interests. This level of segmentation enables marketers to target specific audience segments with tailored messages and offerings, leading to better marketing returns and results. Rather than employing a one-size-fits-all approach, data-driven marketing allows businesses to craft personalised marketing strategies that address different customer segments’ unique needs and preferences, leading to higher conversion rates and improved customer satisfaction.

Making What Sells: Having Hyperlocal data in real-time product inventory and sales helps in building the right product for the right market. Predictive analytics and forecasting are invaluable tools in the data-driven marketing arsenal. By leveraging historical data, businesses can uncover patterns and trends that can be used to predict future customer behaviour. This knowledge empowers marketers to adapt their strategies proactively, staying ahead of the competition and capitalising on emerging opportunities. Whether anticipating shifts in consumer preferences or predicting market trends, data-driven marketing enables businesses to make informed decisions and allocate their resources effectively, resulting in a stronger market position and sustainable growth.

HyperPersonalisation: Building personalised landing pages and enhancing customer experience are two cornerstones of successful marketing strategies, and data-driven marketing plays a pivotal role in achieving both. Businesses can deliver targeted content, personalised product recommendations, and tailored messaging across various touchpoints by leveraging customer data. This level of personalisation enhances customer satisfaction and builds brand loyalty. Customers who feel understood and valued are likelier to engage with a brand, make repeat purchases, and become brand advocates. By utilising data to drive personalisation efforts, businesses can forge deeper connections with their customers and create memorable experiences that drive loyalty and long-term success.

Tangible Conversion Measurement: A system’s ability to deliver what’s being discovered and connect the same discovery to delivery and sales is key to meaningful digital attrition .data-driven marketing strategy also allows businesses to measure ROI and attribution accurately. By accurately tracking and analysing data, marketers can determine the effectiveness of their marketing efforts, identify which channels and campaigns drive the most significant return on investment, and optimise their marketing spend accordingly. Data-driven attribution models enable businesses to attribute conversions and sales to specific marketing touchpoints, providing insights into the customer journey and the impact of different marketing channels. This data-driven approach to ROI measurement ensures that resources are allocated effectively, budgets are optimised, and marketing efforts are focused on activities that yield the highest returns.

Market Pulse: Embracing a data-driven marketing strategy brings a multitude of benefits to businesses. Firstly, it provides a deep understanding of customer behaviour and preferences, enabling marketers to deliver highly targeted and relevant messaging that resonates with their audience. Businesses can increase engagement, conversion rates, and overall marketing effectiveness by tailoring marketing campaigns to specific customer segments.

Future Ready: Furthermore, data-driven marketing allows businesses to stay ahead of the curve by utilising predictive analytics. Reanalysing anticipates customer needs and behaviours by analysing historical data and identifying behaviours, allowing them to proactively adjust their strategy and gain a competitive advantage. This forward-thinking approach helps businesses seize opportunities, optimise their product offerings, and make data-backed decisions that drive growth.

Digital is all about Personalisation at scale, customer experience are vital aspects of modern marketing, and data-driven strategies excel in delivering both. By leveraging customer data, businesses can create personalised experiences tailored to individual preferences through recommendations, customised messaging, or targeted advertising. This level of personalisation enhances customer satisfaction, builds brand loyalty, and fosters long-term customer relationships.

A data-driven marketing strategy also empowers businesses to optimise and optimise the business accurately. By tracking and analysing data, marketers can gain insights into the effectiveness of their campaigns, understand which channels drive the most significant results, and allocate resources accordingly. This data-driven approach ensures that marketing budgets are allocated wisely, maximising the impact of each marketing dollar spent.

In conclusion, a data-driven marketing strategy is essential for businesses seeking to expand their marketing efforts in today’s digital age. Companies can unlock numerous benefits and achieve sustainable growth by leveraging data to understand customer behaviour, enhance segmentation, utilise predictive analytics, personalise experiences, and measure gains. Embracing data-driven marketing is a competitive advantage and a necessity in an increasingly data-centric world. By harnessing the power of data, businesses can make informed decisions, deliver personalised experiences, and achieve marketing success in a rapidly evolving landscape.

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Views expressed above are the author’s own.

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