A WOMAN has revealed that she makes £8,000 a month from her social media side hustle, and shared tips for those who want to do the same.
Becca, shared details of her money-making scheme via a video posted to her TikTok channel.
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She explained that she makes her money through social media site Pinterest.
Sharing tips on how others can do the same, she explained that the first thing you need to do is set up a Pinterest business account, which is completely free.
She said that having a business account allows you to be able to check the analytics of your posts, to help you to see which type of posts users interact with best.
Becca explained that Pinterest isn’t actually the platform that pays her, but instead explained that she makes money through affiliate marketing.
Read more side hustle stories
Affiliate marketing involves promoting other people’s products online, often through social media sites like Pinterest.
If someone makes a purchase after clicking on a link that you have directed them to, then you earn commission from the company selling the product.
Becca explained that she takes a photo of the product from the website and then uses SEO and keywords to make the post search friendly.
She then adds the link to the post and then when people click on the link and make a purchase, she gets paid.
Becca said: “Pinterest is such an underrated platform because follower count does not matter.
“I was making $5,00 a month with 100 dollars when I first started”.
Becca explained that followers don’t matter on Pinterest, as it is used more like a search engine rather than a traditional social media platform.
The savvy side hustler’s video, which was posted under the username @socialwithbecca, has likely left many people feeling impressed, as it has racked up over 162,000 views on the video sharing platform.
TikTok users raced to the video’s comments section to share their thoughts.
One person said: “Love it! Great info!”
Side hustles in numbers
Based on new research from Finder, an estimated 22.8 million Brits are using side hustles to top up their income.
Among those aged 18-23, 68 percent have a side hustle in 2024.
Those aged 24-42 aren’t far behind, with 65 per cent having an additional source of income.
Side hustles are less popular among older generations, with 40 percent of those aged 43-54 having one.
Whereas 23 percent of people aged 55-73 and just 7 per cent of those aged 74 and over are earning extra cash this way.
A second person said: “Thanks so much for sharing!”
A third added: “That’s awesome.
“Great tips.”
A fourth said: “Pinterest is the marketers dream!”
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In the present world of product marketing, the internet is playing a pivotal role in shaping the minds of customers and also fueling sales and profits in business.
However, one of the approaches that has become a model is the use of ‘Affiliate marketing’ to project products and brands for manufacturers and also sellers.
This model is described to be a dynamic business model that revolves around promoting products or services and earning commissions for every sale generated through your unique referral link.
In a chat with an affiliate marketer, Olaseni Lewis noted that In Nigeria, affiliate marketing has emerged as a promising avenue for individuals and businesses to generate passive income and expand their reach in the digital marketplace.
He noted that the most important part of affiliate marketing involves three key players which are the merchant, the affiliate (or marketer), and the consumer.
Olaseni posits that the merchant, often a company or retailer, offers products or services for sale while the affiliate, acting as a middleman, promotes these offerings through various channels such as websites, social media, or email marketing.
According to him, “When a consumer makes a purchase using the affiliate’s unique referral link, the affiliate earns a commission, typically a percentage of the sale”.
He further stated, “ One of the primary benefits of affiliate marketing in Nigeria is its low barrier to entry as Individuals with minimal resources can participate in affiliate programs offered by both local and international companies”.
Hence, this accessibility makes affiliate marketing an attractive option for entrepreneurs and digital enthusiasts seeking alternative income streams.
He, however, stressed that affiliate marketing allows marketers to capitalize on Nigeria’s rapidly growing digital economy.
“With the increasing adoption of smartphones and internet connectivity, Nigerian consumers are increasingly turning to online platforms to fulfill their purchasing needs.
“This shift presents a vast opportunity for affiliates to tap into a growing market and promote products and services that resonate with Nigerian consumers,” he stated.
He added that the economic viability of affiliate marketing in Nigeria is underscored by its potential for scalability and passive income generation.
As he cited, as affiliates build a loyal audience and optimize their marketing strategies, they can increase their earning potential without necessarily increasing their workload.
To this end, affiliates have the flexibility to choose the products or services they promote, enabling them to align with their interests and expertise.
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David Olusegun has been branding consumer products and the entertainment industry for the last 15 years and has picked up some tips and tricks along the way for aspiring entrepreneurs.
Working with global brands such Warner Music, and Sony Pictures has allowed him to gain vast experience within his industry, and be able to coach others with building their own brands.
He has built his newsletter – Creators Blueprint – into a passive source of income, generating up to £5,000 a month.
He said: “My aim was to provide a comprehensive resource that could act as a blueprint for creators, entrepreneurs and leaders to learn from some of the most successful creators in the world to give.”
For any successful newsletter, Britons are encouraged to find a topic they have vast knowledge about that they can help others understand.
By picking a topic, Britons can develop and attract a loyal readership.
Mr Olusegun said: “I focused on creating high-quality content, targeting creators who were in dire need of strategies, insights, and tips to improve their business.
“I promoted the newsletter via organic and paid marketing through various channels such as social media, and other newsletters.”
Britons need to be able to promote themselves and get their product out to as many people as possible as the next newsletter subscriber could be anywhere.
Using social media platforms such as TikTok or Instagram can help people that may not have a large following reach a variety of people.
With a strong topic and delivery, Britons can create their own ads by making videos on these platforms explaining why people need to subscribe to the newsletter.
Mr Olusegun explained if people can gain loyal readership, they can build on this and offer exclusive access to certain information.
He introduced a paid membership plan. So, for a small fee, paid subscribers got access to exclusive content, including masterclasses, one-on-one consultations, and downloadable resources.
This not only allowed him to monetise but also helped create a sense of community among members.
He continued: “Once I had a dedicated subscriber base, I reached out to brands that aligned with the needs and interests of my readership. By collaborating with these companies, I was able to offer my subscribers exclusive discounts and benefits, which added value to their subscription. In return, I started earning a commission through affiliate marketing.”
However, he warned that before people think about monetising their content, they need to remember the most effective strategies are those that provide value to their audience.
Mr Olusegun added: “Always keep your audience’s needs and interests at the heart of your decisions, and success is more likely to follow.”
He gave his five key tips for monetising content. Following these tips has helped Mr Olusegun gain vast success and earn £5,000 a month through newsletters alone.
Master the Art of Affiliate Marketing: “Affiliating with brands relevant to one’s content and audience can be a profitable way to monetize. Promote products or services and earn a commission for every sale made through a referral. Just remember, credibility is key. Only endorse products one believes in to maintain trust with their audience.”
Create Premium Content: “Implement a membership or subscription model where your audience pays for access to exclusive content. This could include in-depth guides, webinars, or one-on-one consultations. This not only generates revenue but also helps build a loyal community around your content.”
Utilise Sponsored Content: “Partner with brands and businesses to create content that highlights their products or services. This can be a win-win situation as the brand gets exposure, and you receive payment. Ensure the sponsored content aligns with your audience’s interests and provides them with value.”
Launch Digital Products: “If you’re an expert in a particular field, consider packaging your knowledge into digital products. These could be eBooks, online courses, templates, or even mobile apps. Digital products can be sold unlimited times, creating a sustainable and scalable revenue stream.”
Offer Services: “Your skills as a content creator can be a lucrative source of income. Offer services such as consulting, content creation, design work, or coaching sessions. This personal interaction can significantly enhance your relationship with your audience, resulting in increased engagement and monetisation opportunities.”
Mr Olusegun has worked for/with many global brands including Warner Music, MTV, Nickelodeon, Nike, and Sony Pictures. His experiences inspired him to establish Creative Control Ventures (CCV), a venture builder that partners with purpose-driven celebrities to launch global Consumer Packaged Goods brands.
Since its inception in September 2021, CCV has shown remarkable growth, including the successful launch of Nala’s Baby, a brand stocked in over Boots stores across the UK.
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- Insider spoke with three stay-at-home parents who started side hustles.
- They described how they got started and built up their incomes.
- Their advice includes growing customer bases through Facebook groups and email lists.
Stay-at-home parents are finding new ways to make extra income while spending time with their kids.
Insider spoke with three stay-at-home parents who have a side hustle that they work on no more than two days a week.
A stay-at-home mom makes $30,000 a year from her laundry side hustle
Courtesy of Laurie Fulford
Laurie Fulford quit her corporate job to become a stay-at-home mom in 2017. Now she makes $30,000 a year by working 15 hours a week doing other people’s laundry.
She came across a Facebook post about earning income on SudShare, a laundry platform, and she signed up in September 2021.
She advertised her service in local Facebook groups and started by taking any order within 25 miles of her home.
“I was driving all over town, but I tried to trust the process — I knew that I’d eventually get to be picky once I’d built up a good clientele,” Fulford said.
She said she’d fold clothes neatly, match socks, and tie colorful ribbons around laundry bags to make her customer service top notch.
“I also include a thank-you card to new customers saying, ‘I hope I’ve made your life a little bit easier today. I’d love for you to request me for your next order,'” she added. “I’ve found that small touches can make a big difference.”
A stay-at-home dad makes $20,000 a month through YouTube ads and affiliate marketing
Courtesy of Judd Albring
Judd Albring, a stay-at-home dad, shares tips for working a remote job, work-from-home opportunities, and affiliate-marketing advice on his YouTube channel.
By his second year his channel was making only a few dollars a day through Google AdSense. In September 2021 one of his videos went viral. Albring’s channel has since reached 304,000 subscribers.
He became eligible for YouTube’s Partner Program, which shares revenue from the ads Google places on videos with creators. He made several hundred dollars a day from ads and from recommending products in his videos.
Albring started affiliate marketing, or promoting products in exchange for a commission, for some software and online-training companies. He uses his email list to land affiliate commissions too.
“Facebook or any other social platform can shut you down anytime it wants. They owe you nothing, but you own your email list, and you can market to your audience at any time,” he said.
In 2021 Albring hired freelancers to help him create and post content, and now he says he works no more than 10 hours a week.
A stay-at-home mom made $135,000 last year from her freelance entertainment business
Courtesy of Regina Martinez/Lucero Photography
Regina Martinez started her freelance business — performing as a clown at kids’ birthday parties — to fit around her childcare schedule.
She found customers, who were mostly other moms, in Facebook groups, and she focused on getting five-star reviews on Google.
“At the end of a great party, I’d ask the mom hosting to refer me to other moms in Facebook groups,” Martinez said. “My previous clients usually responded and tagged me before I even saw the post.”
In 2021 she created a birthday-party package for $300 and started getting 20 to 30 inquiries every weekend.
She works about two days a week — and never on Sundays — to give her more time to spend with her family.
Read more: I made $135,000 as a birthday clown last year — and I only work around 2 days a week
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I did 70 side plank dips every day for a week — here are my results Tom’s Guide
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Corey William Schneider was having an early life crisis. Like many young New Yorkers, he spent most of his time at a monotonous marketing job he didn’t care a lot about and his free time in his “comfort zone” of familiar restaurants and bars with his friends, but he didn’t feel fulfilled.
“I realized this is the greatest city in the world, but I didn’t know anything about it. I was ashamed of that,” he says. “I felt like I wasn’t interesting. I wanted to be an expert in New York.”
So he made himself a pact. Every weekend, he’d explore the city, venturing to a new cultural or historic spot way off the well-trodden path. But there was one problem: None of his friends wanted to join him. “The idea of going to Flushing Queens at 10:00 AM on a Saturday was, like, not their idea of fun,” Schneider says.
He started a Facebook group of like-minded travel nerds and announced he would organize an excursion, booking a private tour and even van tickets. However, he was worried he’d be on the hook for the money he had to shell out in advance.
“I thought two or three people would join,” he recalls. “But a hundred strangers joined the group asking how to buy tickets.”
Panicked, Schneider asked Google how to sell tickets online. Google recommended Eventbrite, an event management and ticketing platform that allows users to browse, create, and promote local events.
This was back in 2013. Schneider, now 34, could not have realized it then, but he’d just planted the seeds for what would become a massively popular tourism business called New York Adventure Club, which grossed over $1 million in 2022.
Photo: Corey William Schneider courtesy of New York Adventure Club
From food crawls to art tours
Schneider is now CEO and Founder of New York Adventure Club, an in-person and virtual tourism and events company geared toward locals.
Two years into organizing events, he realized he had to quit his day job and make his bustling side hustle a full-time endeavor.
He runs a tight ship. The staff consists of him and a virtual assistant, but he also contracts hundreds of private vendors.
Every week, New York Adventure Club sells tickets for over 20 events, from virtual webinars like learning about New York’s famed Gilded Age to in-person events, like a food crawl to discover the “secret eats” of Chinatown. The club also organizes social events and puzzle tours.
What makes New York Adventure Club stand out from the hundreds of other tour companies is that it caters to a specific clientele — locals, like Schneider, who want to know the city they love better.
“There’s a lot of organizations that go for those first-time tourists. But when you’ve been to New York more than once and are looking for something else, that’s the niche we fill,” Schneider says.
The 50,000 New York Adventure Club Eventbrite subscribers will likely not find basic tours of the Statue of Liberty or the Empire State Building, but they will find a behind-the-scenes romp through New York’s Red Light District of yore or a tour of TriBeCa’s art lofts.
Secrets to success
Schneider points to several factors that helped him turbo-charge his tourism business.
Passion
“There’s a lot of baggage that will come with organizing events and a lot of challenges, from logistics to the customers. So, at the end of the day, you want to make sure that you’re doing something you’re passionate about,” says Schneider.
For him, that meant planning events that he’d want to attend himself. Schneider views himself as his company’s best customer and leverages his passion for New York and its history to inform his decisions about his itineraries and partners.
Organization
The logistics of running a company that throws over 20 events a week can be overwhelming. Schneider recommends partnering with third-party platforms that help take some of the organizing burdens off the business.
With Eventbrite, he can leverage their existing infrastructure to promote his events and sell tickets. Schneider is also part of their creator collective, an ambassador program that offers educational resources. Last month, he wrote a blog post about how he stays organized with such a small team.
“If I were just starting out, I would’ve really latched onto all these articles about what an event organizer does and the different components of organizing events,” he says. “It’s not rocket science, but there are a lot of details, so having those resources is very important for someone who wants to get into the space.”
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This story originally appeared on Business Insider.
Julia Lemberskiy has always been captivated by home design.
As a kid, “I would never watch any soap operas. I would just binge renovation shows,” the 30-year-old tech worker, whose career has consisted of founding start-ups and heading Uber Eats Russia, told Insider.
Currently, she’s the head of growth at Double, a start-up that connects executives with part-time assistants. Outside of her day job, she still makes time for her original passion: “As much as other people are scrolling TikTok I’m spending hours a day on Zillow.”
It gives her an edge as a real estate investor.
“After binging so many renovation shows, I have a really good vision for what a property could look like,” said Lemberskiy, who grew up in Europe, moved to New York City in 2018, and currently owns three investment properties in the States. “I tour a place and I immediately see which wall I would knock down. That’s really helped because I’m not competing with buyers who don’t have that kind of vision.”
Her overall investing strategy is to buy “undervalued properties” in “undervalued areas,” which she finds by looking at approved development projects in the community. If the town or city is investing millions of dollars into improving the area, that typically signals there’s upside potential.
She also would prefer to spend her cash on a bunch of cheaper, fixer-uppers that she could add value to rather than putting all of her money into one or two nicer, more expensive properties.
“It feels like the more we’re buying, the cheaper we’re going,” she said, referring to her and her husband, who currently rent in Midtown Manhattan. “Right now we’re looking at a bunch of properties in the $150,000 range.”
The way she sees it, “you can’t really go wrong if you buy something for $150,000 and it’s a livable house. It’s probably not going to go down in value.” Whereas, “buying in the $1 million to $1.5 million range would make me very nervous, having that much money sitting in one property.”
Plus, using her capital to acquire a handful of properties has allowed her to “play around in different areas and get a feel for different types of investments — multi-families versus single-family — to figure out with time what the long-term plan is going to be.”
Lemberskiy owns six units across three properties and rents five of her units on Airbnb. Courtesy of Julia Lemberskiy
Her strategy has evolved over time. When she first decided to buy property, she figured she’d own where she lived — in New York City — but a couple of Zillow searches “ruined my appetite for buying something in New York for quite a while,” she said.
For starters, the purchase prices in New York City are astronomical. Manhattan, New York is the most expensive housing market in the US, and Brooklyn and Queens, two of the other five boroughs that make up New York City, both cracked the top 15 priciest markets.
“When we looked here all we could afford was a little studio because even a decent studio is $400,000 to $500,000,” said Lemberskiy. “It’s crazy. But what’s even crazier is the maintenance fee. You’re lucky to find something under $2,000 a month.”
It’s also a hyper-competitive market, she added: “You pretty much have to go over asking.” On the few properties she and her husband have made offers on in the city, “we got outbid every time.”
Renting in NYC, buying in more affordable markets, and generating up to $20,000 a month in Airbnb revenue
Ultimately, Lemberskiy couldn’t justify buying anything in New York City, she said: “Thinking about it as an investor, prices are already so high. How much higher can it get?”
She and her husband decided to continue renting. It’s possible to find good deals in the priciest rental market in America, said Lemberskiy, who pays less than $2,000 a month for a studio in Midtown Manhattan: “There are sometimes really good deals if you spend the time. Some of it requires negotiation.”
While buying property in New York City was off the table, buying property in general was not, especially once Lemberskiy decided to settle down in the States.
“Once I got married and decided to stay in the US, I knew I wanted to invest in something,” she said. That was in 2020, right after the pandemic hit. The big question was where to buy. “Being new to the US, I had no idea even where to start.”
Lemberskiy and her husband closed on their first home during the early days of the pandemic. Courtesy of Julia Lemberskiy
She decided to buy a home in an area where she could see herself living. In the early pandemic days, that was upstate New York.
“I felt cooped up in Manhattan so every chance I got I would get on the Metro-North at Grand Central, exit a new station, and spend a day discovering,” she remembered. “I really got a feel for that entire upstate New York area.”
She found a real estate agent and started touring properties.
“This was early Covid when everyone was fleeing New York, working remotely, and the interest rates were super low, so it was extremely competitive,” said Lemberskiy. “Nothing was staying on the market for longer than a few days.”
The home she and her husband eventually bought was a 3-bedroom on a lake in Walden, which is about 70 miles north of New York City. In the 2.5 days that it was on the market, “it had 54 showings and 14 offers, including many cash offers,” she said. “So our chances were very slim. We ended up removing every contingency out of the contract, going above asking, and we wrote a long, tear-jerking letter to the owners. To our surprise, we got the property.”
They closed in March 2021 for $285,000 with the intention of using it as a weekend getaway home, but “this home was a complete disaster,” recalled Lemberskiy, who ended up living there almost full-time for six months doing renovations to make it “livable,” she said. “It was tough and expensive and after a while I was fed up with the house and didn’t want to be there anymore.”
That’s what led to the idea of only staying in it occasionally and renting it out on Airbnb, which she’s been doing since 2022.
She acquired two more investment-specific properties in 2021 and 2022: a $220,000 single-family home in West Palm Beach, Florida and a $185,000 multi-family property in Albany, New York.
She selected those markets similarly to how she chose upstate New York, “from personal motivation,” she explained. “Even if the business side of things doesn’t work out, it’s something where I can see myself and my family.”
Florida first came on her radar while rewatching “The Sopranos” with her husband, she said: “There was a scene where the uncle talks about going to Boca and we were like, ‘What is Boca?’ A few weeks later, I found a cheap flight, got an Airbnb, and fell in love with that whole area an hour outside of Miami.”
She closed on the beach house in September 2021. It was already occupied with a tenant and remained a long-term rental until January 2023, when she first started listing it on Airbnb.
As for Albany, that deal came about after she and her husband discovered the capital city on a road trip celebrating their anniversary.
“We spent some time there and went to some lovely restaurants and bars,” she recalled. “I started looking at Zillow and was pleasantly surprised about the cost for such a nice city.”
Lemberskiy and her husband got married in 2020. Courtesy of Julia Lemberskiy
In April 2022, she closed on a four-unit property in Albany. Three of the units are residential, which she rents out on Airbnb, while one is commercial, which she’s turned into more of an operational space.
Between the Walden lake home, the beach home in Florida, and the multi-family in Albany, Lemberskiy operates five Airbnb spaces that, in March 2023, brought in $19,828 in revenue, according to a screenshot of her Airbnb dashboard viewed by Insider. Each month in 2023 so far, her units have brought in over $10,000 in gross earnings.
What started as a quest to buy a home in New York City has evolved into a lucrative short-term rental business that has created financial freedom for Lemberskiy and her husband.
“I have a lot of peace of mind now,” she said. “Worst case: both me and my husband lose our jobs. We can go live at the lake house and have the other two properties cover all expenses. Having that level of financial independence makes me less eager to go through the whole setting up another short-term rental again.”
After all, buying and renting real estate is not for the faint of heart.
“There’s been a lot of tears,” she said. The Albany purchase was especially difficult when trying to secure a mortgage and “almost turned me off from real estate for good. You need to be very stress-resistant to do any of this, as well as very detail-oriented because there’s just so much paperwork.”
That said, she’s still looking for other “undervalued areas” to expand her portfolio in. She’s looking into areas like Bridgeport, Connecticut, Schenectady, New York, and even abroad in Madeira, Portugal.
Her top advice to rookie real estate investors is to buy in a place “where you want to be yourself. If you can see yourself there it’s likely that other people can as well.”
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