Looking to make more money as an affiliate marketer? Consider Pinterest, a social media platform with some noteworthy credentials: 482 million monthly users globally, with over 85 million of them in the US, and a 76% female audience.
With a good eye, creativity, and some interesting products to share, you can leverage Pinterest to drive affiliate sales. Ahead, learn how to put your Pinterest account to work, generating passive income on the platform.
What is Pinterest affiliate marketing?
Pinterest is a social media network and visual-based search engine where users can discover new products and ideas, and find inspiration. Content is formatted as a “pin,” which is an image attached to an external link. People save these pins to their own boards, acting as a virtual mood board.
Pinterest affiliate marketing is a type of affiliate marketing where sales are referred through the Pinterest platform. Affiliate marketers pin images and videos on virtual boards and include affiliate links to products and services. If visitors click items tagged in the pins and buy them, the affiliate receives a commission from that purchase.
More targeted than social commerce, Pinterest affiliate marketing builds on the idea of community and shared interests. If you are promoting products on Pinterest, you are typically reaching an audience with interests in niche markets such as travel, home decor, food, and other visually appealing areas.
Should I use Pinterest for affiliate marketing?
As an affiliate marketer, you can use Pinterest to drive traffic to your affiliate content, whether that’s blog posts, affiliate landing pages, or YouTube videos. Like with other affiliate programs such as YouTube and Shopify affiliate marketing, the more people who see your link, the higher chance you have of generating affiliate sales and earning commission. “I’ve been able to grow my Pinterest following to almost 50,000 and get 50% of my blog traffic from it,” says Daniella Flores, founder of I Like to Dabble.
More than a social media platform, Pinterest is a visual search engine. According to Pinterest, 80% of pinners discover new brands and products on the platform each week, making Pinterest a valuable channel for marketers who join affiliate programs.
9 Pinterest affiliate marketing tips to earn passive income
- Know the rules
- Create several pins per post
- Schedule pins in advance
- Enable rich pins
- Pin to group boards
- Optimize for SEO
- Build an email list through Pinterest
- Analyze pin performance
- Promote high-performing pins
If you decide that Pinterest is a marketing channel to invest in for your affiliate marketing business, find relevant affiliate marketing programs through affiliate networks and set up a Pinterest account. Here are some tips to help you get started and make money as a Pinterest affiliate marketer.
1. Know the rules
With so much evergreen content on Pinterest, it’s important to do your due diligence in researching inspiring and creative content that meets your audiences’ needs. “While on many other social networks there needs to be consistent content production to gain traction, with Pinterest, we have pins from years ago still generating traffic, and therefore, affiliate revenue,” says R.J. Weiss, founder of personal finance website The Ways to Wealth.
Part of that research process involves knowing the rules of creating, pinning, linking or tagging, and sharing content on Pinterest, and incorporating those details in your social media marketing strategy. Key guidelines to follow as an affiliate marketer on Pinterest include:
No cloaking
Many affiliate marketers disguise their affiliate links with redirection, or link shortening, tools like Bit.ly or Pretty Links. Pinterest’s community guidelines state, “We encourage you to follow a ‘no surprises’ principle—Pinners should be able to reasonably anticipate where your link will take them.”
Disclose affiliate links
The Federal Trade Commission (FTC) has strict rules on affiliate marketing practices, including disclosing affiliate links. Label any affiliate content as “sponsored” or “affiliated” in both the pin description and on the landing page you’re directing people to align with such guidance.
Only operate one Pinterest account
Some marketers try to game the system by repinning content containing an affiliate link from a selection of accounts. This is against the platform’s guidelines: “Don’t operate multiple accounts or coordinate with other people with the purpose of manipulating the Pinterest platform.”
Violating any of these guidelines could result in your Pinterest content being blocked.
📕 Read more: Affiliate Marketing For Beginners: Everything You Need to Know to Succeed
2. Create several pins per post
For each affiliate marketing post you create, generate several pins containing that affiliate link. The more affiliate pins you have, the more opportunities you have for audience engagement, which can include saves, clicks, video views, comments, and follows. The threshold of good engagement typically starts at 1%.
You can search for pins on Pinterest by keyword or phrase, for example. Take a look at the search results for your industry or niche. Chances are, there’s a range of visual content on display, from black and white photos to colorful graphics.
“You can also use the multiple-pin strategy as an opportunity to go after a wider variety of keywords. If you have a post on making money, you can create a pin optimized for many related keywords that match the search intent of making money, for example, side hustle, earning extra cash. This can all be driven back to one page on your site, which can help reduce the amount of new content production needed,” R.J. says.
There’s no rule on how many affiliate pins you can create for a single piece of content or link. The key to a successful pin is a high-quality graphic that will stand out from the crowd. So, use DIY marketing tools like Canva and experiment with different pin templates, including:
- Vertical and horizontal images
- Black and white photos and ones with color
- Stock imagery and graphics
- Text-heavy and visually focused content
Still, creating new pins can be time consuming. Bryan Maniotakis, owner of Minimal Goods, which curates minimally designed home and office products, is one affiliate marketer using automation to speed up the process.
“I’m currently using Placid to automatically generate a Pinterest banner whenever it detects a new article on my site,” Bryan says. “You can set this up however you’d like though, including automatically generating images from Dropbox, Integromat, Airtable, or a few other services. Overall, it saves me a ton of time every single month, because I no longer have to generate these Pinterest assets manually.”
3. Schedule pins in advance
Other time-savers include tools to schedule pins in advance. A few examples are Tailwind, Later, and Hootsuite. They allow you to set a custom schedule, add new content to your queue, then automatically pind to your board.
By scheduling pins in advance, you can maximize the chance of reaching users when they’re online.
4. Enable rich pins
Rich pins are more descriptive than standard images you’ll see on the platform. They show extra information in the pin description itself, demanding more attention on a crowded feed—and, therefore, increasing your chances of driving traffic through Pinterest.
Pinterest
Enable rich pins for:
- Products. Show up-to-date pricing and availability in your rich pin.
- Recipes. Show cooking time, rating, ingredients, and serving sizes in your rich pin.
- Articles. Show the headline, description, and author in your rich pin.
The process for creating and enabling rich pins is a bit complicated, but you only need to do it once. Follow this process and all future pins will be rich pins (if they qualify).
- Add rich meta tags to the pages you want to use rich pins for, such as a blog post review of your affiliate product.
- Use the rich pin validator to check the tags have been uploaded correctly.
- Select the option you’ve used to add rich meta tags: HTML, oEmbed, or Shopify.
- If everything looks good, hit “Apply now” and wait 24 hours for your rich pin application to be approved.
📕 Read more: How To Sell on Pinterest (Step-by-Step Guide)
5. Pin to group boards
Not all Pinterest boards have to be an individual’s mood board. Group boards exist to help multiple users share content to one board. A natural byproduct of this community-style board is greater awareness. Users promote pins to each other’s audience.
Find relevant boards in the niche your affiliate products fall into using tools like Pingroupie. If you’re an affiliate for craft products, for example, Crochet Community Board would be one worth contributing to.
Read the group board description for guidance on how to become a contributor. Many require you to follow the creator of the board.
You’ll also find terms for posting new content to a new group board. Some admins don’t allow affiliate links directly to product pages—address by using blog content or YouTube videos as the landing page.
6. Optimize for SEO
Yes, Pinterest is a social networking site, but it’s also a visual search engine that people use to discover new content. Optimize your profile for SEO to better reach existing and potential buyers when they are actively searching.
To accomplish this, utilize SEO best practices, such as using keywords with purchase intent and rich pins, which automatically pull metadata so your pins stay up-to-date. This can help increase traffic and user engagement, build brand awareness, and strengthen audience loyalty because your pins provide current and helpful information.
“People who use Pinterest are seeking information,” says Mitchell Stern, owner of the website SideHustle.Tips. “Employ all the usual SEO best practices when writing your title and description. Pick your keyword wisely and you can go viral in a matter of hours.”
The Pinterest algorithm connects pins with keywords. So, start by finding the keywords your target audience is searching for. Several keyword tools exist to help you conduct keyword research—some are even free. Try free versions of Ahrefs, Moz Keyword Explorer, or Keyword Everywhere.
Growth marketing consultant Matt Lally, founder of MattyAds, shares his process of discovering lucrative Pinterest keywords: “Sign into Pinterest Ads and find keywords that have between 10,000 and 100,000 monthly volume. You want to use the main keywords often in your Pinboard, as well as in your pin creatives.”
“Take your keyword and search it on Pinterest,” Matt continues. “Find what style of content ranks well and produce four to six separate variations.”
Once you have your keywords, focus on several areas to help successfully implement your Pinterest SEO, including:
- Pinterest profile. Include relevant keywords that tie into the overall theme of your content within your account bio. If you’re promoting health supplements, for example, include terms like “women’s health” in your account description.
- Pin description. Get more granular with the keywords related to each individual pin. If you’re sharing a pin for a tutorial on how to tie shoelaces, for example, use the “how to” keyword in your pin description.
- Board description. Boards are more specific than a profile, but not as targeted as a pin. Use middle-ground keywords in your board title and description, such as “shoe tutorials” or “women’s health tips.”
7. Build an email list through Pinterest
“Pinterest can be tough for affiliate marketers because people use the platform aspirationally,” says Monica Lent, founder of Affilimate. “Most pinners aren’t looking to solve an immediate problem and make a purchase to do so. They’re planning for the future—long past the expiration date of your affiliate cookie.
“That’s why the best Pinterest affiliate marketing strategy is to capture readers’ email addresses,” she says. “That way, you can promote affiliate products through drip email campaigns that take the time to educate readers and warm them up to your offer.”
The simplest way to do this is by including an email opt-in on your landing page, like footwear brand Thesus does. Invite Pinterest visitors to join your mailing list by giving an incentive—such as a content-centered lead magnet, discount code, or other perk or freebie. Then, build an email campaign that continues to nurture that relationship.
📕 Read more: How To Plan and Schedule Ecommerce Emails That Drive Sales
8. Analyze pin performance
Set reminders using scheduling tools to analyze pin performance each month using Pinterest analytics, which assesses your best pins, user interactions, and topics of interest to your audience, among other insights.
Create a custom Google Analytics segment for people who’ve visited your site via Pinterest and find out what actions were taken during their visit. For example: What pinned products did they buy? What page of your site did they visit? Or, how much revenue did a segment generate?
Consult your affiliate dashboard to see how many people purchased items you’ve shared on Pinterest.
Metrics to consider that can help in your evaluation include:
- Click-through rate. What percentage of people see your pin and click it? Do specific pins get more clicks? Do pins with an endorsement from a well-known blogger or influencer drive more traffic than those without?
- Time on site. How do Pinterest users differ from visitors from other traffic sources? Assess ecommerce analytics: a high time on site and low bounce rate indicates your pin matches the contents of your landing page.
- Conversions. Pay close attention to your conversion rate on items you heavily promoted with minimal product sales, or items you’ve not promoted with high conversion rates. Tweak your content strategy accordingly.
9. Promote high-performing pins
Bolster your marketing efforts by buying ads on Pinterest. According to Pinterest, the best performing standard ads:
- Feature high resolution, vertical images
- Center your brand
- Have reliable links
- Contain clear content copy
Promoting high-performing pins together with organic pins can drive more traffic and grow your audience. Use these pins to promote an affiliate link directly or drive users back to your affiliate marketing content.
Use Pinterest to make money online
Pinterest marketing is a valuable asset for many online businesses—affiliate marketers included.
Use the tips in this guide to create pins that stand out, are optimized for SEO, and do their job: driving traffic to your affiliate content. There’s no reason why Pinterest can’t become an evergreen source of commission with a little upfront investment.
Become a Shopify Affiliate
Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.
Apply now
Pinterest affiliate marketing FAQ
Why should I have a Pinterest affiliate marketing strategy?
Developing a Pinterest affiliate marketing strategy can help you monetize your pins on Pinterest and earn money in the form of commissions from brands. Pinterest is one of many platforms you can use for affiliate marketing. It can be especially profitable if you have the right audience of Pinterest users and promote affiliate pins in popular categories.
How do I share affiliate links on Pinterest?
To share an affiliate link on Pinterest, create a Pinterest business account, load a new pin, and enter a direct affiliate link as the source URL. You can also direct people to affiliate-related content, such as blog posts or videos, to prime users before they purchase. Affiliate pins and other content should disclose affiliate links where it is required by law.
Can I earn money from Pinterest?
Yes, it’s possible to make money online through Pinterest by sharing affiliate links on the platform. You’ll earn commission—the percentage varies by brand—when users purchase products through your affiliate link. To get started, create a Pinterest account, join an affiliate marketing program, and share your affiliate products and links in your pins.
Does Pinterest allow ClickBank links?
Marketers are allowed to share links from various affiliate networks, including ClickBank. Just make sure you follow Pinterest’s community guidelines for sharing affiliate content on the platform.
Can I do Amazon affiliate marketing on Pinterest?
Pinterest allows users to share affiliate links from Amazon Associates. These links must be clear, as the Pinterest platform doesn’t allow links to be disguised.
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Source link
Looking to make more money as an affiliate marketer? Consider Pinterest, a social media platform with some noteworthy credentials: 482 million monthly users globally, with over 85 million of them in the US, and a 76% female audience.
With a good eye, creativity, and some interesting products to share, you can leverage Pinterest to drive affiliate sales. Ahead, learn how to put your Pinterest account to work, generating passive income on the platform.
What is Pinterest affiliate marketing?
Pinterest is a social media network and visual-based search engine where users can discover new products and ideas, and find inspiration. Content is formatted as a “pin,” which is an image attached to an external link. People save these pins to their own boards, acting as a virtual mood board.
Pinterest affiliate marketing is a type of affiliate marketing where sales are referred through the Pinterest platform. Affiliate marketers pin images and videos on virtual boards and include affiliate links to products and services. If visitors click items tagged in the pins and buy them, the affiliate receives a commission from that purchase.
More targeted than social commerce, Pinterest affiliate marketing builds on the idea of community and shared interests. If you are promoting products on Pinterest, you are typically reaching an audience with interests in niche markets such as travel, home decor, food, and other visually appealing areas.
Should I use Pinterest for affiliate marketing?
As an affiliate marketer, you can use Pinterest to drive traffic to your affiliate content, whether that’s blog posts, affiliate landing pages, or YouTube videos. Like with other affiliate programs such as YouTube and Shopify affiliate marketing, the more people who see your link, the higher chance you have of generating affiliate sales and earning commission. “I’ve been able to grow my Pinterest following to almost 50,000 and get 50% of my blog traffic from it,” says Daniella Flores, founder of I Like to Dabble.
More than a social media platform, Pinterest is a visual search engine. According to Pinterest, 80% of pinners discover new brands and products on the platform each week, making Pinterest a valuable channel for marketers who join affiliate programs.
9 Pinterest affiliate marketing tips to earn passive income
- Know the rules
- Create several pins per post
- Schedule pins in advance
- Enable rich pins
- Pin to group boards
- Optimize for SEO
- Build an email list through Pinterest
- Analyze pin performance
- Promote high-performing pins
If you decide that Pinterest is a marketing channel to invest in for your affiliate marketing business, find relevant affiliate marketing programs through affiliate networks and set up a Pinterest account. Here are some tips to help you get started and make money as a Pinterest affiliate marketer.
1. Know the rules
With so much evergreen content on Pinterest, it’s important to do your due diligence in researching inspiring and creative content that meets your audiences’ needs. “While on many other social networks there needs to be consistent content production to gain traction, with Pinterest, we have pins from years ago still generating traffic, and therefore, affiliate revenue,” says R.J. Weiss, founder of personal finance website The Ways to Wealth.
Part of that research process involves knowing the rules of creating, pinning, linking or tagging, and sharing content on Pinterest, and incorporating those details in your social media marketing strategy. Key guidelines to follow as an affiliate marketer on Pinterest include:
No cloaking
Many affiliate marketers disguise their affiliate links with redirection, or link shortening, tools like Bit.ly or Pretty Links. Pinterest’s community guidelines state, “We encourage you to follow a ‘no surprises’ principle—Pinners should be able to reasonably anticipate where your link will take them.”
Disclose affiliate links
The Federal Trade Commission (FTC) has strict rules on affiliate marketing practices, including disclosing affiliate links. Label any affiliate content as “sponsored” or “affiliated” in both the pin description and on the landing page you’re directing people to align with such guidance.
Only operate one Pinterest account
Some marketers try to game the system by repinning content containing an affiliate link from a selection of accounts. This is against the platform’s guidelines: “Don’t operate multiple accounts or coordinate with other people with the purpose of manipulating the Pinterest platform.”
Violating any of these guidelines could result in your Pinterest content being blocked.
📕 Read more: Affiliate Marketing For Beginners: Everything You Need to Know to Succeed
2. Create several pins per post
For each affiliate marketing post you create, generate several pins containing that affiliate link. The more affiliate pins you have, the more opportunities you have for audience engagement, which can include saves, clicks, video views, comments, and follows. The threshold of good engagement typically starts at 1%.
You can search for pins on Pinterest by keyword or phrase, for example. Take a look at the search results for your industry or niche. Chances are, there’s a range of visual content on display, from black and white photos to colorful graphics.
“You can also use the multiple-pin strategy as an opportunity to go after a wider variety of keywords. If you have a post on making money, you can create a pin optimized for many related keywords that match the search intent of making money, for example, side hustle, earning extra cash. This can all be driven back to one page on your site, which can help reduce the amount of new content production needed,” R.J. says.
There’s no rule on how many affiliate pins you can create for a single piece of content or link. The key to a successful pin is a high-quality graphic that will stand out from the crowd. So, use DIY marketing tools like Canva and experiment with different pin templates, including:
- Vertical and horizontal images
- Black and white photos and ones with color
- Stock imagery and graphics
- Text-heavy and visually focused content
Still, creating new pins can be time consuming. Bryan Maniotakis, owner of Minimal Goods, which curates minimally designed home and office products, is one affiliate marketer using automation to speed up the process.
“I’m currently using Placid to automatically generate a Pinterest banner whenever it detects a new article on my site,” Bryan says. “You can set this up however you’d like though, including automatically generating images from Dropbox, Integromat, Airtable, or a few other services. Overall, it saves me a ton of time every single month, because I no longer have to generate these Pinterest assets manually.”
3. Schedule pins in advance
Other time-savers include tools to schedule pins in advance. A few examples are Tailwind, Later, and Hootsuite. They allow you to set a custom schedule, add new content to your queue, then automatically pind to your board.
By scheduling pins in advance, you can maximize the chance of reaching users when they’re online.
4. Enable rich pins
Rich pins are more descriptive than standard images you’ll see on the platform. They show extra information in the pin description itself, demanding more attention on a crowded feed—and, therefore, increasing your chances of driving traffic through Pinterest.
Pinterest
Enable rich pins for:
- Products. Show up-to-date pricing and availability in your rich pin.
- Recipes. Show cooking time, rating, ingredients, and serving sizes in your rich pin.
- Articles. Show the headline, description, and author in your rich pin.
The process for creating and enabling rich pins is a bit complicated, but you only need to do it once. Follow this process and all future pins will be rich pins (if they qualify).
- Add rich meta tags to the pages you want to use rich pins for, such as a blog post review of your affiliate product.
- Use the rich pin validator to check the tags have been uploaded correctly.
- Select the option you’ve used to add rich meta tags: HTML, oEmbed, or Shopify.
- If everything looks good, hit “Apply now” and wait 24 hours for your rich pin application to be approved.
📕 Read more: How To Sell on Pinterest (Step-by-Step Guide)
5. Pin to group boards
Not all Pinterest boards have to be an individual’s mood board. Group boards exist to help multiple users share content to one board. A natural byproduct of this community-style board is greater awareness. Users promote pins to each other’s audience.
Find relevant boards in the niche your affiliate products fall into using tools like Pingroupie. If you’re an affiliate for craft products, for example, Crochet Community Board would be one worth contributing to.
Read the group board description for guidance on how to become a contributor. Many require you to follow the creator of the board.
You’ll also find terms for posting new content to a new group board. Some admins don’t allow affiliate links directly to product pages—address by using blog content or YouTube videos as the landing page.
6. Optimize for SEO
Yes, Pinterest is a social networking site, but it’s also a visual search engine that people use to discover new content. Optimize your profile for SEO to better reach existing and potential buyers when they are actively searching.
To accomplish this, utilize SEO best practices, such as using keywords with purchase intent and rich pins, which automatically pull metadata so your pins stay up-to-date. This can help increase traffic and user engagement, build brand awareness, and strengthen audience loyalty because your pins provide current and helpful information.
“People who use Pinterest are seeking information,” says Mitchell Stern, owner of the website SideHustle.Tips. “Employ all the usual SEO best practices when writing your title and description. Pick your keyword wisely and you can go viral in a matter of hours.”
The Pinterest algorithm connects pins with keywords. So, start by finding the keywords your target audience is searching for. Several keyword tools exist to help you conduct keyword research—some are even free. Try free versions of Ahrefs, Moz Keyword Explorer, or Keyword Everywhere.
Growth marketing consultant Matt Lally, founder of MattyAds, shares his process of discovering lucrative Pinterest keywords: “Sign into Pinterest Ads and find keywords that have between 10,000 and 100,000 monthly volume. You want to use the main keywords often in your Pinboard, as well as in your pin creatives.”
“Take your keyword and search it on Pinterest,” Matt continues. “Find what style of content ranks well and produce four to six separate variations.”
Once you have your keywords, focus on several areas to help successfully implement your Pinterest SEO, including:
- Pinterest profile. Include relevant keywords that tie into the overall theme of your content within your account bio. If you’re promoting health supplements, for example, include terms like “women’s health” in your account description.
- Pin description. Get more granular with the keywords related to each individual pin. If you’re sharing a pin for a tutorial on how to tie shoelaces, for example, use the “how to” keyword in your pin description.
- Board description. Boards are more specific than a profile, but not as targeted as a pin. Use middle-ground keywords in your board title and description, such as “shoe tutorials” or “women’s health tips.”
7. Build an email list through Pinterest
“Pinterest can be tough for affiliate marketers because people use the platform aspirationally,” says Monica Lent, founder of Affilimate. “Most pinners aren’t looking to solve an immediate problem and make a purchase to do so. They’re planning for the future—long past the expiration date of your affiliate cookie.
“That’s why the best Pinterest affiliate marketing strategy is to capture readers’ email addresses,” she says. “That way, you can promote affiliate products through drip email campaigns that take the time to educate readers and warm them up to your offer.”
The simplest way to do this is by including an email opt-in on your landing page, like footwear brand Thesus does. Invite Pinterest visitors to join your mailing list by giving an incentive—such as a content-centered lead magnet, discount code, or other perk or freebie. Then, build an email campaign that continues to nurture that relationship.
📕 Read more: How To Plan and Schedule Ecommerce Emails That Drive Sales
8. Analyze pin performance
Set reminders using scheduling tools to analyze pin performance each month using Pinterest analytics, which assesses your best pins, user interactions, and topics of interest to your audience, among other insights.
Create a custom Google Analytics segment for people who’ve visited your site via Pinterest and find out what actions were taken during their visit. For example: What pinned products did they buy? What page of your site did they visit? Or, how much revenue did a segment generate?
Consult your affiliate dashboard to see how many people purchased items you’ve shared on Pinterest.
Metrics to consider that can help in your evaluation include:
- Click-through rate. What percentage of people see your pin and click it? Do specific pins get more clicks? Do pins with an endorsement from a well-known blogger or influencer drive more traffic than those without?
- Time on site. How do Pinterest users differ from visitors from other traffic sources? Assess ecommerce analytics: a high time on site and low bounce rate indicates your pin matches the contents of your landing page.
- Conversions. Pay close attention to your conversion rate on items you heavily promoted with minimal product sales, or items you’ve not promoted with high conversion rates. Tweak your content strategy accordingly.
9. Promote high-performing pins
Bolster your marketing efforts by buying ads on Pinterest. According to Pinterest, the best performing standard ads:
- Feature high resolution, vertical images
- Center your brand
- Have reliable links
- Contain clear content copy
Promoting high-performing pins together with organic pins can drive more traffic and grow your audience. Use these pins to promote an affiliate link directly or drive users back to your affiliate marketing content.
Use Pinterest to make money online
Pinterest marketing is a valuable asset for many online businesses—affiliate marketers included.
Use the tips in this guide to create pins that stand out, are optimized for SEO, and do their job: driving traffic to your affiliate content. There’s no reason why Pinterest can’t become an evergreen source of commission with a little upfront investment.
Become a Shopify Affiliate
Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.
Apply now
Pinterest affiliate marketing FAQ
Why should I have a Pinterest affiliate marketing strategy?
Developing a Pinterest affiliate marketing strategy can help you monetize your pins on Pinterest and earn money in the form of commissions from brands. Pinterest is one of many platforms you can use for affiliate marketing. It can be especially profitable if you have the right audience of Pinterest users and promote affiliate pins in popular categories.
How do I share affiliate links on Pinterest?
To share an affiliate link on Pinterest, create a Pinterest business account, load a new pin, and enter a direct affiliate link as the source URL. You can also direct people to affiliate-related content, such as blog posts or videos, to prime users before they purchase. Affiliate pins and other content should disclose affiliate links where it is required by law.
Can I earn money from Pinterest?
Yes, it’s possible to make money online through Pinterest by sharing affiliate links on the platform. You’ll earn commission—the percentage varies by brand—when users purchase products through your affiliate link. To get started, create a Pinterest account, join an affiliate marketing program, and share your affiliate products and links in your pins.
Does Pinterest allow ClickBank links?
Marketers are allowed to share links from various affiliate networks, including ClickBank. Just make sure you follow Pinterest’s community guidelines for sharing affiliate content on the platform.
Can I do Amazon affiliate marketing on Pinterest?
Pinterest allows users to share affiliate links from Amazon Associates. These links must be clear, as the Pinterest platform doesn’t allow links to be disguised.
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Join Lee-Ann in the Affiliate Marketing Podcast to discuss trends in affiliate marketing, including WOM marketing, with Shopify Collab’s Product Leader, Mike Schmidt.
You know Shopify. Its adverts are fast-paced and all over YouTube, showing how even you can become a merchant by selling your clothes and items on the Shopify platform. Shopify Collabs, however, can help you build your business and your relationships with influencers. Find out what you can learn from Mike Schmidt when it comes to marketing your brand to this new generation, and just what has WOM marketing got to do with it?
What is WOM marketing?
WOM, or Word-of-Mouth marketing, is pretty self-explanatory but very impactful. The sad fact for marketers is that nothing will really beat word-of-mouth. We consider who gives us references and reviews on products very carefully, and at the top of that pyramid are people we know personally. On the bottom are brands, and in the middle are the para-social relationships we make with influencers.
In listening to Mike explain how Shopify works, Lee-Ann said: “It’s kind of like word-of-mouth marketing, but on steroids. This is what kind of sparks my mind when you’re talking about this influencer content-created community because everyone’s talking about Gen Z and how they interact with digital, how they interact online.”
“They’re not even going to websites anymore. They’re just going straight to TikTok. And they’re buying from people that are telling them, showing them, promoting these products as part of their lifestyle and the whole content curator community is becoming a much bigger piece of the partnership economy.”
Mike agreed, mentioning a collaboration with Moonboon: “Moonboon is a super cool company. You can see our case study on the website that they are absolutely crushing it with mom influencers. And you could say if you put Shopify Collabs plus your brand, you generate sales.”
Find the case study here.
What can brands learn from Word-of-Mouth marketing?
There are ways that you can get higher on that pyramid without being a direct friend of your customer. For example, the main lesson that Mike is taking from WOM marketing is authenticity, which is what makes Word-of-Mouth marketing so powerful.
Mike said: “Word-of-Mouth advertising is the key, but authenticity is this other piece that creators and influencers can really exploit.
“I love this too because so many brands come to me and they’re like, ‘I have this really polished material. I spent like 10 grand on this content’. I’m like, ‘You know, people want to see your content with an iPhone 6’.”
“They want to see the closeups of your packaging, they want to see what an unboxing looks like, they want to see how it’s made. Talk to your supplier, talk to the CEO [and ask] what makes these brands tick. Like making that authentic world feel a little bit more real through the advocates, the influencers, the creators that are really supporting the business.”
Mike’s take on the AI hype
There is a lot of talk around the idea of AI even since ChatGPT’s introduction in November of last year, but it seems like that’s been dialled up a notch with this new release of ChatGPT4. People are feverishly talking about it, whether it’s simply saying “Nothing will change” or “Everything will change”.
Mike, for one, seems to be taking a more middle-of-the-road approach, appreciating the merits it has now.
Mike said: “I really do think the world of machine learning is catching up to a place where it can like automate a ton of these amazing things that we can do with creators and influencers.
“That being said, a human will always be necessary to build a relationship. Amen. That being said, you can automate a ton of the nitty gritty, you know what I mean? Finding people, sending comms, reminders, etc. You can do all these really, really simple things to make it easier on both sides.”
If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
Or, for the very best advice from industry peers, register to gain access to our Amplify Action Day. Taking place in January 2023 doesn’t mean you’ve missed it. Amplify aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe and it’s all available to stream from our website.
Listen to find out more about:
- Background on Mike’s marketing career
- The rapid change in the landscape of affiliate marketing and customer acquisition
- The “disruption” of working with merchants over influencers
Key segments of this podcast and where you can tune into go direct
[10:00] – Levelling the playing field for small businesses with Shopify
[20:00] – The power of simplicity in your products
[30:00] – Key trends that Mike predicts in the affiliate marketing industry for 2023
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Shopify is one of the most popular platforms to sell online. It can help you create an online store quickly and easily. But what is Shopify, how does it work, or is Shopify good for your business?
We will explore everything you should know before opening your Shopify online store.
What is Shopify?
Shopify is an eCommerce platform that helps businesses run their online stores. It offers an excellent alternative to opening brick-and-mortar stores to reach customers on a global level. It enables you to increase both your sales and reach without experiencing the growing pains that come with outlet expansion.
How Does Shopify Work?
Shopify is an easy-to-use application to start selling online. It also comes with a Point Of Sale (POS) app for payment of goods in physical locations.
Shopify offers merchants the ability to create a multi-channel experience that helps showcase the brand. With this subscription-based platform, you can create a website and use their shopping cart solution to sell, ship, and manage your products.
The Shopify eCommerce platform comes with a range of tools that help you analyze every aspect of your online store. With these tools, users can design customized online experiences for customers and maximize the Return on Investment (ROI) on their marketing spending.
The technology also helps cut costs across the board by automating customer relationship management, inventory management, transactions, and more.
Is Shopify Good for Small Businesses?
Shopify comes with a full suite of features that helps you launch and manage your online store. And it doesn’t require any coding for users to start using it and requires no software installation or hosting services. So whether you sell crafts online or want to start a large dropshipping enterprise, the platform can work for your needs.
What’s more, Shopify is also cost-effective with plans ranging from $29 to $299/month. Plus, there are no additional transaction fees if you use Shopify Payments.
The basic plan comes with features that include:
- Abandoned cart recovery, gift cards
- Discount creation
- Fraud analysis
Shopify starter plan also offers the ability to sell in a whopping 133 currencies. Also, you can easily assign inventory to retail stores, warehouses, or other locations you store products. Shopify is best known for its ease of use and modern web design feature.
Additional perks include the ability to include unlimited products and a custom domain. What’s more, Shopify Payment lets you accept credit cards (in addition to PayPal payments) without setting up a third-party payment gateway, customer support, and more.
Additional plans are also available if you need more users and advanced features for growing businesses which is good news if you are experiencing growth.
In addition to the above features, Shopify also enables online retailers to sell on social media such as Facebook, generate reports and analytics, and even offer mobile access.
What is Shopify Used for?
The Shopify platform is one of the most popular eCommerce platforms, allowing business owners to set up their online stores quickly and effortlessly. The web-based platform, Shopify offers everything eCommerce shop owners require to succeed.
Here is what Shopify allows you to do:
Launch Your Own Online Store
With Shopify, you can easily set up your online store with minimal technical knowledge or experience.
From web hosting to integrated payment processing to shipping, the platform makes creating a fully functional eCommerce website easy.
On the Shopify theme store, you can find various customizable Shopify themes that allow you to create a unique look and feel for your online store.
Do Inventory Management Easily
Shopify allows you to manage your products and inventory, including adding, editing, and deleting products, setting pricing, and managing stock levels.
Process Payments Quickly
A great thing about Shopify is you can quickly process payments. You can integrate leading payment gateways to accept customer payments using multiple payment methods, including Apple Pay, PayPal, credit cards, and others.
Manage Orders
With Shopify, you can easily manage customer orders, process payments, track shipments, and issue refunds.
Check Finance
Shopify sellers can check critical financial information about their businesses easily. So if you want an overview of your sales, payments, pending sales data, or full finance reports, the Shopify platform is the way to go.
Grow Your eCommerce Business
The platform offers a wide range of marketing and sales features to help Shopify online stores grow their businesses.
From email marketing to social media integration to discounts and promotions, you have multiple tools at your disposal to grow your eCommerce sales. You can check the Shopify app store to find the right apps to build your business.
Pros of Shopify
Shopify comes with a set of tools that helps ease your e-commerce efforts. Besides creating additional revenue and accessing more customers for your business through online sales, it also offers the following benefits.
Ease of Use
Shopify helps you sell goods or services with a minimal amount of configuration. It comes with an intuitive drag-and-drop editor where you can edit the look of your online store homepage without the need for any coding.
Plus, it offers a good alternative for those who want a complete solution, with no technicalities related to site development and hosting.
If you want more control over the look and feel of your homepage, you have the option to edit your site using code as well.
Mobile-Friendly Designs for Your Online Store
The benefits of having an online store are that it allows for a rapid buying/selling process and ease in terms of finding the best product for customers.
Online stores operate 24/7, allowing customers to get online any time of the day and buy products and services. This has led to more and more customers moving from the traditional brick-and-mortar store to buying goods and services on the Internet.
Shopify comes with a mobile-friendly design that helps customers use their mobile devices to shop at your e-commerce store. Shopify’s mobile responsive themes help draw more customers to your store from the palm of their hands. Installing the Shopify app lets you log in to your account and start running your store from your mobile device.
Shopify’s app runs both on iPhone and Android devices.
Excellent Shopify Support
With Shopify’s e-commerce platform, you get round-the-clock customer support.
Support comes from experts available 24/7 through email, live chat, or phone to help resolve any issues.
Through Shopify Learn, you get access to free tutorials, online courses, and webinars to get a better understanding of online sales.
Ability to Use Your Own Domain Name
With Shopify, you can use your domain name and connect it to the platform from your Shopify admin. In case you don’t have a domain name, you can either buy a domain name through Shopify or a third-party provider.
Social Media Integration
With Shopify, you can sell not only on the web but through social media, online marketplaces, brick-and-mortar locations, and pop-up shops. To boost your marketing and sales, you can integrate Shopify with Facebook and Instagram to reach your target audience as well. This makes Shopify one of the most popular social media business ideas today.
Amazing Themes
With Shopify, you can customize or build the look and feel of your store by changing the website theme to suit your branding needs. Shopify’s Theme Store offers a collection of over 70 premium and free e-commerce templates.
Among Shopify’s best selling points is the availability of high-quality visual Shopify themes. Shopify offers diverse shop templates, of which a number of them are available for free. The templates are compatible with products, clothing and fashion, electronics, art, and other types of e-commerce sites.
These themes can be tweaked without requiring HTML or CSS knowledge and allow you to upload logos, change fonts, colors, and more. Users can also customize the layout of their homepage, add banners, slideshows, and more.
Dropshipper Friendly
Shopify touts to provide users with a lower-risk approach to start dropshipping. If you’re unfamiliar with this concept, consider taking a dropshipping course or reading more about What is Shopify dropshipping?
Simply put, Shopify dropshipping lets you sell products by using a supplier that holds the inventory and ships the product for you. Through it, you can find a product to sell, find a dropshipping supplier, build your e-commerce store, upload your products onto your site, and launch and start marketing your dropshipping store.
Cons of Shopify
Like any application, Shopify can fall short in some aspects. For example, Shopify charges a monthly fee to use the platform while open source solutions are free to download, some of the cons of Shopify may include:
Theme Customization Challenges
The most common type of Shopify theme issue is probably compatibility with HTML, CSS, or JavaScript code.
Often these issues relate to how different browsers, operating systems, and devices display your Shopify theme’s design and layout.
Transaction Fees
Although most shopping carts have dropped their transaction fees entirely over the years, Shopify has retained its 0.5% to 2.0% fees transaction fees. Users, however, have the option to have Shopify waive these fees when you accept payments through Shopify Payments.
Expensive Add Ons
Though Shopify offers almost every basic feature, it does lack many advanced features that e-commerce businesses might need.
To get these advanced features, you will need to purchase add-ons. In some cases, the cost of add-ons can significantly increase your monthly subscription fees.
Content Management Issues
Some issues related to content management when it comes to Shopify include the inability to edit tag pages; duplicate content; duplicate page titles; forced URL structure; and limits on page titles and meta descriptions.
Shopify Pricing
Shopify has something to offer for businesses of all stages and sizes. Shopify offers multiple plans: Basic, Shopify, Advanced, Starter, and Shopify Plus.
Though pricing is an essential aspect of any service, it is important to consider what solutions you need the most and which might not apply to you. The different Shopify plans on offer bring with them different features and abilities.
Shopify also offers a 14-day free trial for you to try out a Shopify account and see if the platform is the right fit for you.
Shopify Starter
This plan comes with a budget-conscious monthly subscription of $5. With this plan, you can sell products through WhatsApp, SMS, email, social media, and more. It has essential features like a simple storefront, checkout, inbox, product pages, Linkpop, Shopify order management & integrated fulfillment network, and more.
Shopify Starter plan is ideal for businesses who want to test their business idea of selling online without opening a fully-functional eCommerce website.
Basic Shopify
This plan starts with a monthly subscription of $29 per month (if billed annually) and is ideal for businesses trying to build an online storefront.
It comes with basic e-commerce functionality. With this plan, you get to include two staff accounts, 24/7 support, unlimited products, an online store with a blog, and sales channels.
You also get a free SSL certificate, discount codes, manual order creation, and abandoned cart recovery. The downside is that if your products are expensive, there is a 2% transaction fee.
Shopify Plan
Shopify’s standard pricing plan is available for $79 per month (if billed annually) and is touted to offer everything you need for growing an eCommerce business.
It comes with everything you get in your Basic Shopify plan, including gift cards, professional reports, and five staff accounts. With this plan, you can add unlimited products with the abandoned cart recovery tool, which is a huge selling point.
With the abandoned cart tool, you can send automated emails based on your preferences. Transaction fees for this plan are set at 1% when not using Shopify payments.
Shopify Plus
Shopify Plus offers you all the tools needed to run a large operation. This plan comes with a whopping $2,000 monthly fee in exchange for whatever additional features you need.
Unlike other plans, this plan offers tailored-made solutions to your particular business model. Shopify advertises that you can get up to 18% higher conversion with Shop Pay and a 60% faster checkout.
You also get AR, video, and 3D media on product pages, along with localized shopping experiences with multiple stores, currencies, and languages, for B2B and direct to customers.
Additionally, you can customize your checkout, offer advanced discounts and shipping rates, and get unlimited transactions, products, and 99.99% uptime.
Advanced Shopify Plan
The Advanced Shopify Plan is designed for medium to large online businesses for a monthly subscription of $299 (billed annually). This plan comes with shipping, rock-bottom transaction fees, and more advanced reporting.
Also, the advanced plan offers users the ability to create custom reports that include reports on your at-risk and loyal customers. You also get unlimited product uploads, and your transaction percentage fees go down a bit when using external payment gateways.
You can upload as many products as you want, post as many videos and images as needed, and bring in all the traffic you require. Abandoned cart recovery also comes with this plan, which ensures you can reach those sales numbers that make the increased plan pricing worthwhile.
Transaction fees when not using Shopify payments for this plan are set at 0.5 %.
Taxes
As a business, you might need to charge taxes on your sales and then report and remit those taxes to the government.
Bear in mind that tax laws and regulations can be somewhat complex and can change often. In this regard, Shopify can be set to automatically handle the most common sales tax calculations.
You also have the option to set up tax overrides to address unique tax laws and situations.
Shopify doesn’t file or remit your sales taxes for you. This means you will need to register your business with your local or federal tax authority to handle your sales tax. The calculations and reports that Shopify provides can help make things easier when it’s time to file and pay your taxes.
How to Grow Your Shopify Business
Shopify has you covered when it comes to building your online store; however, having a web presence is only the beginning.
You will need to attract customers, promote your products, and offer excellent customer service to make sure you remain competitive. There’s no single sure-shot formula to guarantee the success of your online store.
However, there are some great tips that can raise your chances of success. Here are some tips to grow your online store.
Test Your Mobile Settings
Let’s face it, mobile devices are the new online frontier when it comes to online sales. Devices like tablets and smartphones are now the number one go-to devices for Internet browsing and purchasing. If you want to succeed in the online market, ensure your online store is mobile-responsive for maximum success.
Optimize for SEO
You will need to optimize your web store for SEO in order to drive more traffic to your store.
Your store’s online traffic will mostly come from search engines like Google. As such, you will need to rank high among your competition.
Ranking high in search engines can get you more daily traffic and is a cheaper form of capturing customers through search engines versus paid advertising.
Use High-quality Photos
The quality of images in your store impacts your brand image. If all the images on your eCommerce store are top-quality, your audience will perceive your store as more professional.
So always use high-quality images for products, social media, Instagram, or Pinterest.
Create Some Ads
To harness the power of online selling, you will need to effectively and efficiently reach your target audience.
You can run ads on Facebook, Google, Instagram, and other social networks. To be effective, however, you will need to identify the platform where your audience spends the most time and the media that are best for your niche.
You cannot overlook the benefits of online advertising for your business to deliver relevant, personalized, and timely messages to your customers. You can use paid media to target the right market but watch out for mounting costs.
Add Positive Reviews to Your Site
Social proof comes in handy when customers are on the fence about buying your products. Good reviews and star ratings help shoppers shortcut their research and make decisions faster and with greater confidence.
A positive reputation by way of reviews on your products and services positively impacts your sales.
Encourage customers to write reviews of your product and services to help garner that much-needed third-party validation. Good reviews can boost sales because consumers actually go through customer reviews—even those written by strangers.
Also, you should make a practice of regularly responding to reviews your customers leave. Try to address the grievances of your customers proactively to let them feel that you care for your audience.
Use Social Media to Give Your Sales a Boost
You can use social media to create a relatable brand for customers to support.
Social media allow your business to connect with customers, leading to a direct increase in sales and interactions with your brand. You can integrate your Shopify store with your blog and social media accounts, including Facebook, Instagram, and Pinterest.
The key to success is to understand you need to be consistent with social media if you want to gain a bigger online presence. The more you engage your target audience, the more loyal they will be, and the more your followers will grow.
Shopify enables you to grow your audience across 100+ social media channels and 80+ online marketplaces. And the best part is you can manage your products from one place.
Put Shipping Tracking on Auto
By offering shipping tracking, you not only provide real-time updates on the status of the delivery but more importantly peace of mind that your delivery is en route.
One of the main advantages of investing in a shipment tracking system is that you can greatly lower your logistics costs. Shipment tracking can help you reduce your expenses, as it allows both you and your customers to gain better insights into the status of a package.
Add Blog Posts
You can add blogs to your online store to provide customers with information and updates on your products and services.
Your blog posts can also drive traffic to your site by boosting your store’s SEO, converting visitors into customers, and increasing customer engagement.
Unlike investing in ads that could impact your bottom line with content marketing, you can drive free organic traffic to your store.
Ideally, you should create and share helpful content on your blog to help your audience make informed decisions. How-to guides, product comparison guides, and gift guides are some blog post ideas for your Shopify blog.
You should also think about writing guest posts on relevant websites to increase your brand exposure.
Offer Free Shipping
Free shipping is a powerful tool to sway your audience’s mind into buying. If you don’t incorporate free shipping, you may lose tons of leads to your customers. This is because 68% of US customers don’t buy things online for at least half of the time if the retailers don’t offer free shipping.
If you’re not in the position to offer a no-string attached free shopping policy, you can opt for conditional free shipping. For example, customers can avail of free shopping if the cart reaches a certain (or more). Conditional free shipping is also an excellent strategy to increase average order value (AOV).
In addition to free shipping, you should also offer an easy-to-return policy to delight your customers. As 52% of customers don’t purchase online, fearing a difficult return policy, having an easy-to-return policy can help you increase your sales.
Use Upselling and Cross-Selling Techniques
Though two different tactics, cross-selling and upselling work in tandem to grow your store’s revenue.
Cross-selling persuades shoppers to buy complementary products, and upselling persuades them to upgrade their purchases.
For example, someone is interested in buying a coffee maker from you. Persuading them to buy coffee powder from your store would be cross-selling. And encouraging the shopper to buy a higher model of a coffee machine than the model they have already added would be upselling.
Cross-selling and upselling are often done by showing related products to the shopper.
Run Email Marketing Campaigns
Email marketing is the most effective tool to reach your target audience.
Plus, it is cheaper than other marketing avenues, like paid ads. And return on investment for email marketing is excellent. For every dollar you spend on email marketing, you will receive $42 in return.
Shopify makes it easy to leverage email marketing for small business owners. With Shopify Email, you can:
- Create branded emails easily
- Use a pre-built template that can automatically fetch products, pricing, and branding from your store
- Automate email campaigns quickly
- Manage and track all email campaigns in one place
The best part of Shopify Email is that you can send 10,000 emails (manual or automated) each month. After that, you just have to pay $1 per 1000 additional emails.
Shopify Email is available for all Shopify plans.
Take a Shopify Course
When you start selling on Shopify, you may not know all the things required to succeed. So taking a Shopify course can help you learn about how exactly Shopify works, SEO strategies to grow your business, and marketing strategies can set you on the path to success and increase your online retail sales.
The good news is Shopify has a rich library of learning resources to help you succeed. In these courses, you can learn a wide range of skills, from email marketing to SEO to Facebook ads.
And the best part is it does not cost you much to access these courses. Select a plan starting at $9 per month, and you can access these courses for free.
Shopify Collabs
To boost the success of your Shopify store, you have to increase the reach of the store. And collaborating with creators, influencers, and other brands is one way to do it.
With Shopify Collabs, you connect to an active community of creators, influencers, affiliates, and brands. You have to set up your profile and connect with brands or influencers that are in line with your products/services.
Shopify Alternatives
If you find Shopify costs higher, you can pick another alternative to start selling online.
The most important thing to look for when shopping for an e-commerce website builder or platform is that it lets you build, customize, and run an online store.
Most platforms in the market come with tools to help walk you through the entire process of setting up your e-commerce venture.
They will also offer help in navigating through the steps involved, such as hosting, design, pricing and payment options, marketing tools, and reports. Below are some of the Shopify alternatives:
Woo Commerce
Woo Commerce is a customizable, open-source eCommerce platform built on WordPress.
You can add the WooCommerce plugin to any WordPress site and set up a new store in minutes. You can even add features and extend the functionality of your online store with official extensions from the WooCommerce Marketplace.
This online selling platform is easy to use for both vendors and customers. It comes with free features that offer complex coupon campaigns, product and inventory management, order management, sales reports, a customer account area, control over shipping and tax charges, and more.
You can also manage your online store on the go through WooComemrce’s mobile app.
Wiz Ecommerce
Wiz eCommerce is a multipurpose WordPress WooCommerce theme. Wiz’s theme is suitable for any kind of eCommerce store, is fully responsive, and is lightweight.
You can tweak your landing page to your heart’s content, including the color scheme, social icons, scroll-to-top, custom background, and other features.
Wix
Wix is a cloud-based web development platform that offers lots of flexibility to customize whatever you want to do with your eCommerce store.
You can use it to promote your online business or showcase using Wix’s website builder. Its unstructured editor lets you drag and drop elements anywhere you want on a page and packs tools like restaurant ordering, music distribution, appointment scheduling, and more.
When it comes to themes, you will not run out of options as it offers more than 500 themes.
Squarespace
Squarespace is yet another alternative to Shopify for small businesses. It offers some great templates that can help your business to draw attention to your products, and are also easy to customize.
It lets you explore which tools you want to add to your online business —whether it’s setting up an online store, booking services, or adding third-party extensions.
Additional tools under its hood include an inventory system and analytical tools. To market your business, it comes with built-in Search Engine Optimization (SEO) features, on-brand email campaigns, and social tools. These features make it easy to retain customers and grow your audience.
When it comes to Shopify Vs Squarespace, both offer free trial periods. So you can compare the features and user experience for yourself.
Is Shopify legit?
Yes, Shopify is legit. With Shopify, you can start your eCommerce business and manage it from anywhere, with no coding or design skills needed.
With it, you can sell products and services, add customer reviews, improve email marketing, publish your products on Facebook, or get in-depth analytics.
Shopify comes with a selection of free themes that can be loaded onto your store automatically, where you can start customizing any way you want.
You can choose free fonts or up the color scheme, add your own photos, arrange sections, and more. This makes Shopify ideal for beginners wanting to dive in or play around with the feel and look of their online store.
Shopify doesn’t limit the number of products you can offer in any way. You can sell unlimited products on all Shopify plans. It allows you to sell both online with your own website and/or in person with its Shopify POS system.
Shopify’s online store builder has features for everyone from novices to experts. There’s plenty of functionality that comes with this platform that can help you convert website visitors into buyers and one-time shoppers into loyal customers.
The Bottom Line
Shopify has established itself as one of the leading e-commerce platforms. It makes it easier than ever for businesses to start selling on Shopify.
The comprehensive suite of features offered by Shopify enables Shopify merchants to easily manage their stores, listing products and managing orders alike. On the Shopify dashboard, you can find the most valuable metrics that provide you with insight into the performance of your store and the behavior of your customers.
What are you waiting for? Register for a free trial of Shopify to check how this ever-popular e-commerce platform can help you start selling online.
Can I use Shopify on my phone?
Yes, You can use Shopify on your phone. By installing the Shopify app, you can log in to your account and run your online store from your mobile device. Your staff can also log in to the Shopify app, but they will have limited access. They can only view the areas of the Shopify app that they have permission for. But with the right access, they can review orders, products, and customers.
What is Shopify Plus?
Simply put Shopify Plus is a more robust version of the core Shopify plan and includes the following:
A dedicated account manager: Unlike getting support through phone, email, and live chat Shopify Plus offers personalized and dedicated support to your store.
It assigns what it calls a Launch Engineer to your website to help you navigate any obstacles that may arise during your store’s setup or migration stages.
The Launch Engineer is on standby to help you iron out third-party integrations or find partners to work on projects specifically targeting your business.
More theme customization and access to Liquid: With Shopify’s standard plans, you can only customize your Shopify theme using the editor, and can be challenging to switch to a completely new theme.
However, Shopify Plus comes with a higher degree of flexibility in terms of customization, as you can access Shopify’s theme language, Liquid.
With Liquid, you can make changes at the code level and also have greater control.
Unlimited staff accounts: Shopify’s basic plan only allows a few limited staff accounts while Shopify Plus allows you to add unlimited staff accounts and additional permission settings.
More control over the checkout: Shopify Plus lets you offer clients personalized offers to high-spending customers. You can also customize the checkout experience based on shopping cart values or any other condition.
More API integrations: You also get more Application Programming Interface for your website to facilitate integrations with third-party apps such as GiftCard, User, and Multipass.
Exclusive apps: You also get access to some top-end exclusive Shopify apps that are not available to regular Shopify users.
What is Shopify Lite?
The Shopify Lite plan allows you to create a simple e-commerce store within a few minutes. For just a $9 monthly subscription, Shopify Lite can help integrate e-commerce into your website or social media page, including a blog and Facebook.
You can merge your store with your current Facebook Business page by simply adding a Shop tab on the page while also displaying product galleries along with your own shopping cart inside Facebook. Besides getting an integrated Facebook store, you also get a live chat module powered by the Facebook Messenger app.
In addition to selling on Facebook and blogs, the ‘Shopify Buy button’ is the prominent main draw for Shopify Lite. This plan gives you the ability to provide embeddable modules for products and collections. You can also embed a shopping cart and customize each module for your brand.
Note: Shopify Lite is not available to new merchants. So new merchants can try the Shopify Starter plan.
Can I choose my own domain name with Shopify?
If you buy a domain through Shopify, your domain will automatically be configured to work with your primary domain. Usually, your primary domain has the format’ ***.myshopify.com‘ when you sign up for Shopify. If you want to change the domain that’s displayed to customers while they browse your online store, then you can add a custom URL, such as www.****.com.
Alternatively, if you already own a custom domain from a third-party provider, then you can use a domain that you already own. You can either connect your custom domain to your online store or have the option to transfer management of the domain to Shopify.
Is Shopify good for beginners?
Yes, Shopify is widely considered to be beginner-friendly. It is an easy-to-use platform that lets users quickly set up an online storefront without learning complicated coding languages or having a deep understanding of web design.
What’s more, Shopify offers a range of easy-to-customizable themes. With a large active community of Shopify users, you can quickly get support and guidance whenever you are stuck.
The platform includes all of the tools and features needed to run an online store, including payment gateway integrations, shipping and tax options, and inventory management. So once you choose what to sell on Shopify, it’s easy to get up and running quickly.
So without any doubt, Shopify is an excellent choice for beginners to start selling online without having any coding or designing knowledge.
Can I pause my Shopify subscription?
Yes, if your store is eligible, you can pause your Shopify subscription.
To be eligible for this feature, your Shopify store should be on a paid plan, past the free trial. In case your Shopify store doesn’t meet these criteria, you cannot pause your Shopify subscription.
Eligible owners of Shopify stores should go to their Shopify admin panels and select Pause and Build.
Is Shopify better than Amazon?
It is difficult to say which platform scores more in Shopify vs. Amazon comparison. This is because both platforms serve different purposes.
Shopify is an e-commerce platform enabling you to build your own online e-commerce website and start selling online. On the other hand, Amazon is the biggest online marketplace that allows you to list and sell your products online.
The better platform between Shopify and Amazon is the one that aligns with your business goals.
Image: Depositphotos
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Birdseye’s platform generates marketing plans with step-by-step instructions.
Toronto-based artificial intelligence (AI) startup Birdseye has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows.
The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies in Toronto as well as Chicago, Atlanta, Columbus, and Denver. Its portfolio includes the likes of Duolingo as well as Canadian startups Koho, ApplyBoard, and Cyclica.
”With funding in place, Birdseye is well positioned to level the playing field for growing brands.”
– Matt Bogoroch, Birdseye
Birdseye is entering a saturated market for AI applications in marketing, especially now that enterprises such as Microsoft and Google have taken part in this new wave of generative AI.
Generative AI has been widely used in marketing to create text, video, and image content. However, prior to the recent boom in generative AI, machine learning has been mainly used in marketing to provide competitive intelligence to businesses. Birdseye believes this isn’t enough.
According to Birdseye, its platform goes beyond standard e-commerce analytics reporting, which typically lacks solutions for what to do with the collected data. Birdseye uses AI to automatically generate step-by-step marketing plans.
Each week, Birdseye users receive marketing plans that are designed to be simple to act on. The platform is able to identify which specific product to advertise, who to advertise it to, and which channels to deploy the advertising campaign.
Birdseye also noted that each AI-generated marketing strategy is also accompanied by an expected end result, meant to help businesses pursue marketing opportunities that are most likely to yield lucrative outcomes. Birdseye’s software integrates with data from various e-commerce and social media platforms, including Shopify, Google, TikTok, Meta, and Klaviyo.
RELATED: Hippoc announces $3 million to help marketers test ad campaigns using neuroscience
Birdseye was founded in 2021 by brothers Matt (CEO) and Adam Bogoroch (COO) as well as Shardul Frey (CTO). Matt and Frey shared a cubicle at KPMG in 2018, where they advised organizations on AI and developed advanced analytics solutions.
At one point in their time at KPMG, Matt and Frey recognized the challenges involved in interpreting data for large enterprises and how small businesses don’t have access to traditional management consulting.
Tapping Adam to join its founding team, Matt and Frey decided to establish Birdseye to provide “sophisticated technology and analysis at an affordable price for small and medium sized businesses.”
Matt told BetaKit that Birdseye is continuing to develop marketing solutions for Shopify brands and the broader e-commerce industry. This $500,000 in new funding will be allocated towards expanding Birdseye’s core engineering team.
“With funding in place, Birdseye is well positioned to level the playing field for growing brands. Our goal is to become the leading ecommerce software for Shopify and ecommerce businesses,” said Matt.
Featured image courtesy Birdseye.
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Mar 10, 2023 (The Expresswire) —
Email marketing is a powerful tool for Shopify shop owners to reach their customers and increase sales. It’s an effective way of building relationships with your target audience, creating trust and loyalty, as well as boosting revenue. If you’re aiming to get the most out of email marketing for your Shopify store, this article will provide helpful tips on how to begin quickly and effectively while also introducing DirectIQ a great choice when it comes to automating emails for Shopify shops. Get ready to learn about the benefits of email marketing, crafting effective messages that generate conversions and why DirectIQ should be at the top of your list.
Table of Contents:
- Benefits of Email Marketing for Shopify Shop Owners
- Improved Customer Relationships:
- How to Get Started with Email Marketing for Shopify
- Crafting Engaging Content:
- Optimizing Your Campaigns For Maximum Impact:
- Tips for Crafting Effective Emails for Shopify Shops
- Leverage Automation To Streamline Processes:
- Why DirectIQ is the Best Choice for Shopify Shops’ Email Marketing Needs
- Comprehensive Features and Toolsets:
- Easy Integration with Shopify:
- Advanced Automation Capabilities:
- FAQs in Relation to Email Marketing for Shopify
- What are the best practices for creating effective email campaigns?
- How can I use segmentation to target my Shopify customers more effectively?
- What types of content should I include in my emails to engage my Shopify customers?
- How often should I send out emails to maximize engagement with my Shopify shop?
- What metrics should I track when measuring the success of an email marketing campaign for a Shopify store?
Benefits of Email Marketing for Shopify Shop Owners
With its cost-effectiveness, automation capabilities, and scalability, email marketing can be a powerful way to reach your target audience and drive sales.
Email marketing has been established as a powerful tool to generate more revenue for ecommerce stores on Shopify. By creating personalized emails that are tailored specifically to each customer’s interests, you can create campaigns that are more likely to convert into sales. Additionally, using automated triggers such as cart abandonment emails or welcome series messages can help boost conversions even further.
Improved Customer Relationships:
Building strong relationships with customers is key for any business success—and email marketing helps make this easier than ever before. Through segmentation techniques like demographic targeting or behavioral analysis, you can send highly targeted messages that will resonate with your customers on a personal level—leading them to become loyal brand advocates over time.
Email marketing offers a cost-effective alternative to other digital advertising methods, such as PPC or social media ads, making it an ideal choice for small businesses with limited budgets. For small businesses who may not have large budgets available for advertising campaigns, email offers an inexpensive yet effective solution that yields great results in terms of ROI (return on investment).
Email marketing for Shopify shop owners is a powerful tool to drive revenue, build relationships with customers and keep costs low. With the right strategies in place, you can get started quickly and see measurable results from your campaigns.
Key Takeaway: Email marketing is an invaluable tool for Shopify shop owners looking to maximize their revenues and build meaningful customer relationships. It offers a cost-effective, automated solution that helps boost conversions and ROI while strengthening the bond between business and consumer. In other words, email is truly a ‘no brainer’ when it comes to driving success in ecommerce.
How to Get Started with Email Marketing for Shopify Shops
Establishing an email list is key for any successful email marketing effort. Shopify shop owners should begin by gathering customer contact information, such as names and emails. Accumulate contact details, such as names and emails, by employing sign-up forms on your site or blog, via social media strategies, or through in-store purchases. Once you have a list of contacts, it’s important to segment them based on their interests and behaviors so that you can send targeted messages that will resonate with each group.
Crafting Engaging Content:
Crafting engaging content for your emails is essential for driving conversions and improving ROI from your campaigns. To make sure your message stands out in customers’ inboxes, focus on creating high-quality content that provides value to readers. Include visuals like pictures and videos to emphasize key points; add CTAs throughout the text; use case studies or customer reviews to establish a bond with readers.
Selecting the proper platforms and tools to handle your email marketing campaigns is a vital element of achieving success. Look for features like automation capabilities, advanced analytics tracking options, A/B testing tools, integrations with other software systems (like Shopify), drag and drop design templates, etc., when selecting a platform or toolset that meets all of your needs.
Optimizing Your Campaigns For Maximum Impact:
Optimizing campaigns helps ensure maximum reach within target audiences by increasing open rates and click through rates (CTRs). Start by analyzing data from past campaigns to determine what types of subject lines perform best among different segments; then adjust accordingly moving forward based on these results. Additionally leverage A/B testing tools provided by most platforms/toolsets to compare multiple versions of subject lines against one another before sending out mass emails this way you know which version works best ahead of time.
Measuring results allows marketers to track progress over time while also providing insights into how well their strategies are working overall. When measuring performance metrics such as open rate, CTRs , unsubscribe rate etc., look at both individual campaigns as well as long term trends across multiple ones; this will help identify areas where improvements need to be made in order to optimize future efforts even further.
Email marketing is a great asset for Shopify merchants, and with the proper approaches it can be utilized to generate leads and augment sales. By leveraging automation, personalization, segmentation, and other tactics outlined above you’ll be well on your way to crafting effective emails that drive results. Now let’s take a look at some tips for creating those emails.
Key Takeaway: As a savvy email marketer, it’s essential to set up an engaging list of contacts that you can segment and target with relevant content. To ensure maximum ROI from your campaigns, select the right platform toolset and optimize each one using AB testing tools for best results – then measure performance metrics like open rate and CTRs over time to track progress.
Tips for Crafting Effective Emails for Shopify Shops
Customizing your communications to individual recipients based on their preferences, location, or buying history can significantly improve the engagement and success of your campaigns. By using segmentation, you can tailor your messages to specific audiences based on their interests, location, or past purchases. This will help ensure that each message resonates with the recipient and increases the likelihood of them taking action. Additionally, including personalized elements such as a customer’s name in subject lines or content can further increase engagement rates.
Utilizing segmentation can enable you to craft customized emails that are crafted specifically for distinct groups of your subscribers. By segmenting customers based on their preferences, such as hikers and campers in the case of outdoor apparel and equipment, emails can be tailored to each group’s needs and interests for more successful campaigns. You can also use segmentation data from previous campaigns to refine future ones for better results.
Leverage Automation To Streamline Processes:
Email marketing automation tools allow Shopify shop owners to streamline processes like sending out welcome emails when someone signs up for a newsletter or creating automated follow-up sequences after someone makes a purchase. These tools save time while ensuring that each message reaches its intended recipient at just the right moment so it has maximum impact. Plus, by setting up triggers within an automated workflow, Shopify shop owners can easily create customized journeys based on user behavior without having to manually manage every step along the way.
Crafting engaging content is key when it comes to email marketing success. Ensure that all your correspondence is centred on topics of significance to the intended recipients so they remain captivated by what you have to express and act accordingly, be it joining a gathering or buying from your shop. Additionally, adding images or videos into your emails can help capture attention more effectively than text alone; visuals are a great way to make an impact.
By following these tips, Shopify shop owners can craft effective emails that will help them to reach their target audiences and build relationships with customers. With DirectIQ’s comprehensive features and toolsets, easy integration with Shopify, advanced automation capabilities, and expert support and guidance; it is the best choice for any business’ email marketing needs.
Key Takeaway: Email marketing for Shopify shop owners can be highly effective when tailored to specific audiences, leveraging segmentation and automation tools. Crafting engaging content with relevant topics and visuals is key in order to grab attention and drive conversions.
Why DirectIQ is the Best Choice for Shopify Shops’ Email Marketing Needs
DirectIQ is an optimal selection for those Shopify entrepreneurs desiring to elevate their email marketing campaigns. With its comprehensive features and toolsets, easy shopify email marketing integration , advanced automation capabilities, and expert support and guidance, DirectIQ offers everything you need to maximize your ROI.
Comprehensive Features and Toolsets:
DirectIQ provides an extensive suite of features that make it easy to create engaging emails quickly and efficiently. From customizable templates to automated A/B testing, this platform has all the tools necessary for successful email campaigns. Plus, users can access detailed analytics on each campaign so they can optimize their content in real-time.
Easy Integration with Shopify:
One of the biggest benefits of using DirectIQ is its seamless integration with Shopify stores. This allows shop owners to easily sync customer data between platforms without any manual work required making it simple for them to target specific audiences or send personalized messages based on user behavior.
Advanced Automation Capabilities:
Director’s powerful automation features allow users to automate tasks such as sending welcome emails or follow-up messages after a purchase has been made saving time while also increasing engagement rates from customers. The platform also makes it easy for marketers to segment lists by demographic information or other criteria so they can tailor content accordingly.
In addition to providing top-notch software solutions, DirectIQ also offers dedicated customer service representatives who are available 24/7 via phone or chat should any questions arise during setup or implementation processes. This ensures that even novice marketers have access to professional assistance when needed, making it easier than ever before for small businesses looking get started with email marketing on a budget.
Key Takeaway: DirectIQ provides Shopify shop owners with a comprehensive suite of features and toolsets for successful email marketing campaigns, easy integration between platforms, advanced automation capabilities, and expert support. This platform is the perfect solution to maximize ROI while saving time and increasing customer engagement rates.
FAQs in Relation to Email Marketing for Shopify Shop Owners
What are the best practices for creating effective email campaigns?
Constructing successful email campaigns necessitates a blend of strategy, imagination and technical expertise. Start by defining your target audience and objectives. Craft compelling subject lines that are short yet attention grabbing. Personalize emails with relevant content tailored to the individual recipient’s needs or interests. Optimize for mobile devices as most people access their inboxes from their phones these days. Finally, track results so you can adjust tactics accordingly in order to maximize ROI over time.
How can I use segmentation to target my Shopify customers more effectively?
Segmenting your Shopify customers is a powerful way to target them more effectively. By dividing customers into distinct groups, based on factors such as geographic location, past purchases and value to your business over time, you can target them more accurately. This allows you to tailor emails specifically for each group’s needs or interests in order to increase engagement and conversions. You can also use segmentation to personalize content, create automated workflows that respond quickly when needed, or even send out promotional offers tailored for certain segments of your audience. With the right strategy in place, email marketing with segmentation will help you reach your desired goals faster and more efficiently than ever before.
What types of content should I include in my emails to engage my Shopify customers?
Email marketing is a great way to engage Shopify customers. Content should be tailored specifically to the customer and include topics such as new product releases, discounts, special offers, promotions, upcoming events or sales campaigns. Include images that are relevant and eye-catching in order to draw attention. Ensure emails are organized in a comprehensible manner with clear instructions so users can identify what they should do next. Finally use segmentation techniques for targeted messages based on customer interests and behaviors for maximum engagement potential.
How often should I send out emails to maximize engagement with my Shopify shop?
The regularity of emails dispatched to optimize involvement with your Shopify store will depend on the kind of products and services you provide, as well as the magnitude and demographics of your intended demographic. Generally speaking, it is recommended to send emails no more than once a week in order to maintain interest without becoming too intrusive. It is also important to consider sending additional emails when launching new products or offering special promotions. This way customers can be made aware of any updates or changes quickly and efficiently.
What metrics should I track when measuring the success of an email marketing campaign for a Shopify store?
Measuring the success of an email marketing campaign for a Shopify store requires tracking key metrics. These include open rate, click-through rate, unsubscribe rate, revenue generated per recipient and total cost per acquisition. Additionally, you should track customer lifetime value to understand the long term impact of your campaigns. By measuring these metrics regularly you can assess the effectiveness of your campaigns and make improvements as needed.
Conclusion
By utilizing the automation features of DirectIQ, they can craft and send emails that will engage customers in a meaningful way. With its easy-to-use interface and powerful analytics capabilities, DirectIQ provides all the tools necessary to help Shopify shops maximize their email marketing efforts. If you’re looking for a reliable platform with proven results, then look no further than DirectIQ it’s your best choice for successful email marketing campaigns tailored specifically for Shopify shop owners.
Take control of your email marketing today and get the most out of Shopify with DirectIQ‘s comprehensive suite of tools. Start driving more sales, engagement, and loyalty now!
Press Release Distributed by The Express Wire
To view the original version on The Express Wire visit 7 Email Marketing Success Tips for Shopify Shop Owners
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The MarketWatch News Department was not involved in the creation of this content.
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