\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '
' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '
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Hashtag holidays have emerged as unique opportunities to enhance brand visibility and engage audiences in fun, relatable ways. For professional service firms looking to invigorate their marketing strategies this September, here’s a curated list of hashtag holidays and how they can be woven into your content calendar:
#LaborDay – First Monday of September
Post Idea: Celebrate your team’s hard work and achievements. Share behind-the-scenes glimpses of how your team unwinds.
#ReadABookDay – September 6
Post Idea: Share insights from a book that’s made an impact in your industry or recommend reading lists that cater to professionals in your domain.
#WorldLiteracyDay – September 8
Post Idea: Recommend a list of top books related to your industry. Invite followers to share their favorite industry-related reads in the comments.
#TeddyBearDay – September 9
Post Idea: A lighter day – maybe showcase office workspace setups or if employees have any fun, quirky companions at their desks.
#WorldSuicidePreventionDay – September 10
Post Idea: Highlight the importance of mental well-being and share resources or partner with local organizations to raise awareness.
#PositiveThinkingDay – September 13
Post Idea: Share motivational quotes, a success story or a challenging project where positive thinking made a difference. Encourage others to share moments when optimism played a key role in their professional lives.
#WorldGratitudeDay – September 21
Post Idea: Express gratitude towards clients, colleagues and partners, reinforcing relationships.
#FirstDayofFall – September 22/23
Post Idea: Highlight any seasonal services or embrace the aesthetic of fall in your content for the day.
Remember, the idea is to be authentic and resonate with your audience while staying true to your brand voice. These post suggestions can be tailored to align more closely with specific industries or services.
#WorldTourismDay – September 27
Post Idea: If you serve clients in the travel or hospitality industry, spotlight them or share data insights on trends in tourism.
#WorldHeartDay – September 29
Post Idea: Share health and wellness tips for a heart-healthy workplace. It could be as simple as taking short breaks, practicing deep breathing or even promoting heart-healthy snacks.
#InternationalPodcastDay – September 30
Relevance: If your firm has a podcast, it’s the day to promote it. Alternatively, recommend your employees’ favorite industry-specific podcasts.
#NationalCoffeeDay – September 29
Here are some social media post ideas to focus on to the beverage that powers many professionals each day.
National Preparedness Month (All of September)
Post Idea: Share a checklist or best practices guide on how businesses can be prepared for industry-specific challenges or disruptions. You could also share stories of how preparedness benefited a client or your firm in the past.
National Courtesy Month (All of September)
Post Idea: Share stories or instances that highlight courtesy in the workplace, especially instances where it made a crucial difference in client relationships or team dynamics.
Self-Improvement Month (All of September)
Post Idea: Share resources, courses, or tools that have helped your team in their professional growth. Ask followers to share their favorite self-improvement resources.
While it may be tempting to create a post for each hashtag holiday, professional service firms should choose those that align authentically with their brand voice and values.
Not only can these days provide a boost to your content strategy, but they can also offer a fresh, humanized touch to your firm’s digital presence. As always, creativity is key. So, embrace these days, but with a touch of originality and a clear link to your brand’s ethos.
Copyright © 2023, Stefanie M. Marrone. All Rights Reserved.National Law Review, Volume XIII, Number 240
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