Prada is taking the runway to outer space.
The luxury Italian fashion house will help design the spacesuits astronauts will wear on the moon for NASA‘s Artemis III mission expected in 2025, according to The Wall Street Journal.
Prada will work with Axiom Space, which develops products for human space exploration, to modernize the design. It’s the first moon mission in 50 years, as U.S. astronauts haven’t touched down on the moon since 1972.
In the first partnership between an Italian luxury fashion house and a commercial space company, Prada’s engineers are working alongside @Axiom_Space to help design spacesuits for NASA’s Artemis III lunar mission planned for 2025. https://t.co/iYHo6Rd1ts. #Prada #AxEMU pic.twitter.com/TmkGIo5RoH
— PRADA (@Prada) October 4, 2023
Axium recruited Prada due to the brand’s expertise in design to make the suits more comfortable and less bulky for more mobility, per NASA.
This is the first time a woman will be embarking on a mission to the moon.
Axium revealed an early prototype of the suit in March, but neither Axium nor Prada have shared any hints on the new design.
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Courtesy of Axiom Space | Prototype of the spacesuit designed to go to the moon in 2025.
NASA will help ensure the suits are safe and ready for takeoff.
Prada has been a high-fashion couture house since it was founded in Milan in 1913 by Mario Prada. The brand is also the maker of Miu Miu.
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Greg Kihlström advises Fortune 1000 companies on MarTech, CX, and Digital Transformation at GK5A, and hosts The Agile Brand Podcast.
In a world where customers expect highly personalized experiences that are tailored based on specific information about them, and executive stakeholders increasingly want more detailed information about the success of marketing efforts and lifetime value of customers, one thing is true: data is incredibly important to the enterprise. Marketers have a unique relationship to the data within an enterprise, thus data science is increasingly a topic of conversation among their teams.
In this article, I’m going to talk about why it is so important for marketing teams to embrace their inner data scientists and find ways to understand and utilize data more in their work.
Data is only increasing in its importance to marketers.
I probably don’t have to tell you that data is important to the work of marketers, but the fact remains that it will only become more critical as time goes on. This is because the trajectory that marketing innovation is moving in only demands more, and better, data to be effective.
First-party data strategies are necessitated by a need for brands to have robust customer data privacy handling that considers laws and regulations around the globe, while factoring in increasing hurdles to using third-party data previously relied upon to drive targeted advertising and audience segmentation. Because of this, brands need stronger internal data strategies, and that means a need for more data professionals.
Additionally, the need for increased speed of delivery and greater personalization of content, offers and experiences means that data-driven decisions are top of mind for any sophisticated marketing team.
From decisions about where to spend advertising dollars, to investments in personalization and journey orchestration, data-driven decision-making is increasingly prevalent within marketing teams. That, compounded with an increased need to understand where and how customer data is collected and used means that marketers need a better understanding of data than ever.
Data is becoming increasingly democratized.
In addition to its growing importance, access to analyze data is becoming increasingly accessible to those who might not consider themselves data scientists. Thus, the citizen data scientist emerges and allows teams such as marketing to do work that was previously relegated to specific roles and areas of the business.
The democratization of data has translated into many new tools that allow non-data scientists to view, analyze and, in some cases, manipulate sets of data. It also means that existing tools and platforms have increasingly offered windows into the data available without complex data integrations. This makes it much easier to at least get a basic view of marketing results from most of the platforms you regularly use.
While your marketing team may not have full-time data scientists that belong to it, you should be finding ways to upskill so they can be able to understand and manipulate data, and have more robust conversations with an external data science team when needed. A little more knowledge can go a long way!
Data unlocks the personalized, omnichannel customer experience.
We are living in an omnichannel world, and data helps us understand our customers’ omnichannel behavior. As you likely already know, consumers do not relegate themselves to a single device to do just about anything. Google found that 90% of multiple device owners use, on average, three different devices to complete a task, and since that is an average, we can assume that many consumers use even more.
To understand what a customer prefers and what they might be expecting, we need data integrations across multiple systems, and often predictive models that allow us to paint a complete picture. Getting the data right to make this happen often takes complex integrations performed by technology teams or integration partners, but it is also important that marketers understand the data needed as inputs. After all, marketers are the ones tasked with designing the experiences, so therefore they should have a hand in how they are constructed.
Personalized, omnichannel customer experiences are truly the future of marketing and business. For this reason alone, you and your teams should be paying close attention to ways that you and your team can have a closer relationship to the data that powers these experiences.
As you can see, there are plenty of reasons for marketers to pay closer attention to the data that is so critical to the work they do. While it doesn’t make sense for the marketing team within every enterprise organization to have its own data science team, it is something more teams are considering to varying degrees, and I recommend you evaluate it for yours as well.
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
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Graphite Note, a leading predictive analytics SaaS B2B software, in collaboration with Katana, a digital marketing powerhouse, is set to host a webinar that will reveal the secrets of leveraging data science to optimize digital marketing efforts. The webinar will provide valuable insights into predictive analytics and machine learning, showcasing real-world case studies and actionable strategies for implementation.
Graphite Note, a pioneer in no-code predictive analytics SaaS B2B software, and Katana, a renowned digital marketing firm, are joining forces to host a groundbreaking webinar. The event aims to unveil the power of data science in supercharging digital marketing efforts, transforming them from mere expenses to revenue-generating channels.
“Data science is no longer a luxury but a necessity for businesses looking to stay competitive in today’s digital landscape. With Graphite Note, we’re making advanced predictive analytics accessible to all, enabling businesses to transform their digital marketing efforts and drive growth like never before,” said Vinnie Lynch, co-founder of Graphite Note.
The webinar will offer a deep dive into the world of predictive analytics and machine learning, allowing attendees to discover the power of practical data analysis. Participants will gain insights into data science techniques that can revolutionize lead generation efforts, uncover hidden patterns in vast data sets, and extract valuable information that can be transformed into actionable strategies.
Graphite Note and Katana’s lead generation experts will share their knowledge and experience, highlighting how they have revolutionized their lead generation using data science patterns. The webinar will feature real-world case studies from Katana, demonstrating how the firm has transformed its approach, exceeded client targets, and achieved remarkable ROI through data-driven decision-making.
“In the era of data-driven decision-making, understanding your customers and predicting their behavior is the key to success. Our mission at Graphite Note is to empower businesses with the tools they need to unlock the full potential of their data and supercharge their digital marketing strategies,” stated Hrvoje Smolic, co-founder of Graphite Note.
The event will also provide actionable strategies for implementation, equipping attendees with practical techniques that can be applied within their organizations. Graphite Note and Katana will provide the tools from data analysis to targeted marketing to supercharge lead generation efforts.
The webinar will be hosted by Vinnie Lynch, co-founder of Graphite Note, and Mark Smith, co-founder of Katana. Lynch, a seasoned entrepreneur and sales scientist, has a proven track record of turning startups into success stories. His expertise in business growth makes him the perfect guide for those looking to leverage data science for their digital marketing efforts.
Smith, an experienced digital marketing strategist, has over 20 years of experience in the field. Known for producing not just campaigns, but revenue, Smith has a remarkable track record of leading and executing successful guerilla campaigns, consistently surpassing targets. His primary focus at Katana is to drive business sales volumes for clients, helping them increase their revenue on a daily basis.
This collaboration between Graphite Note and Katana is set to revolutionize the way businesses approach digital marketing. By leveraging the power of data science, companies can optimize their campaigns, boost conversions, and ultimately increase their bottom line.
For more information about the webinar and to register, visit the Graphite Note website.
About Graphite Note:
Graphite Note is a leading no-code predictive analytics SaaS B2B software. It is popularly used for predictive lead scoring, cross-selling, a propensity to buy, predictive customer churn, customer segmentation, revenue forecast, product demand forecast, RFM customer analysis, Customer Cohort Analysis, and Customer Retention Analysis.
About Katana:
Katana is a digital marketing powerhouse that drives business sales volumes for clients. The firm is known for its successful guerilla campaigns and its ability to surpass targets consistently.
Media Contact
Company Name:
Graphite Note
Contact Person:
Hrvoje Smolic
Email:Send Email
Country:
Ireland
Website:https://graphite-note.com/
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Season 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce.
Listen to this week’s episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries.
Think about SEO ranking factors
When we hear the word data, we often think of things like sales figures, churn rates, and active users. However, Matt points out that effective data analysis covers a much broader scope of metrics and can be utilised to improve the performance of business websites and digital platforms.
“What I see really consistently, is that people don’t pay attention to the data points that you can get from third parties who are doing things like speed testing and performance testing of websites. Which, by the way, is an SEO ranking factor.
“So, whether you are running a marketing program for a business, or you are an affiliate publisher who wants to drive traffic into their website, if you are not paying attention to the ranking factors from an SEO perspective, you’re going to be challenged, right?”
Matt goes on to list some tools that can be used to test website speed and performance and reiterates that doing so is crucial for ecommerce and affiliate businesses looking to stand out in today’s crowded market landscape.
Focus on customer queries
Lee-Ann asks Matt if he has any growth hacking tips that can boost affiliate program performance.
Matt replied: “Here’s a great thing to go look at. So, if you have Google Analytics and you’re running search ads through Google, you can go and look at the queries that people are using to actually drive traffic into your website. And then you can also sort through those and understand, and this is great from an e-commerce perspective.
“Affiliate managers can then take those search queries and can say, listen, partners, these are the top terms that are driving traffic into our website where people are actually converting with them.”
Always Be Testing (ATB)
Matt also shared a key mantra that all digital business owners should adopt. While salespeople might say “always be closing”, Matt believes that affiliate marketers and ecommerce merchants should focus on “always be testing”.
“In the ecommerce and digital world, I like to say always be testing. ABT, right? Like always be testing everything. Test your offers. Test your offers in specific channels. What works for an affiliate partner probably isn’t going to work for a paid search. Might not work on social.
“Figure these things out, test those things. Test your landing pages. Test where you’re bringing people into test. If you need to change what a page looks like for one type of referral versus another type of referral, right? Test your calls to action.”
If you’re looking for more affiliate marketing and ecommerce advice, be sure to register to join our ELEVATE Summit in July. We’ll be hosting panels, workshops, and talks featuring a selection of industry experts, with all content available to stream from our website.
Also, be sure to check out our blog for all the latest news and insights or book a free call with a member of our team for personalised guidance.
Tune in to learn more about:
· Matt’s two decades of experience in the digital business and ecommerce industries
· Specific methods for testing and data analysis
· Using affiliate partners as a source of intelligence
Key sections of the podcast and where to tune in:
[08:00] The philosophy of pragmatic data science
[12:00] Strategies for improving customer loyalty
[24:00] Using competitive intelligence tools
Subscribe, Review & Rate on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– Does that sound like you? If so, click here to give us a five-star rating! Rating our podcast will help us continue to offer digital business and affiliate management advice and insights to the community and will help us continue sharing the latest digital marketing strategies that can help affiliate businesses grow.
To rate our podcast, click here, scroll down to the bottom, tap to give us a five-star rating, and then click ‘Write a Review’. Make sure you’re also subscribed to our weekly newsletter, so you never miss out on our FREE training and insights.
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ASIN : B0C1TJX37C
Publication date : April 14, 2023
Language : English
File size : 44485 KB
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Print length : 103 pages
Page numbers source ISBN : B0C1JB53T9
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