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/**
 * Google analytics .
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function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
		if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) {
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	}
}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
	}

	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
	}

	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
						}
					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
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				}
			}
			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
						if ( ! is_array( $auto_update_plugins ) ) {
							$auto_update_plugins = array();
						}
						array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' );
						update_option( 'auto_update_plugins', $auto_update_plugins );
					} elseif ( 'false' === $_POST['enable_updates'] ) {
						update_option( 'sm_hide_auto_update_banner', 'yes' );
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				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
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	}
	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

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<channel>
	<title>Savvy &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/savvy/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
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		<title>Five Key Marketing Metrics For Savvy Small- And Medium-Sized Business Owners</title>
		<link>https://cbomo.com/five-key-marketing-metrics-for-savvy-small-and-medium-sized-business-owners/</link>
					<comments>https://cbomo.com/five-key-marketing-metrics-for-savvy-small-and-medium-sized-business-owners/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 19 Apr 2023 16:08:43 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CAC]]></category>
		<category><![CDATA[CLV]]></category>
		<category><![CDATA[Key]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MediumSized]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Owners]]></category>
		<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[Savvy]]></category>
		<category><![CDATA[Small]]></category>
		<guid isPermaLink="false">https://cbomo.com/five-key-marketing-metrics-for-savvy-small-and-medium-sized-business-owners/</guid>

					<description><![CDATA[[ad_1] Kobi Ben-Meir is the founder of Marketing Trailblazer, a full stack marketing agency, and an award-winning marketer. getty In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. To stay ahead, you need to keep your finger on the pulse of your marketing performance. But fear not, dear entrepreneur; I&#8217;m here to help! Get ready to explore five critical marketing metrics that can empower you to make data-driven decisions, optimize your campaigns and&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p><em>Kobi Ben-Meir is the founder of </em><a target="_blank" href="https://marketingtrailblazer.com/" class="color-link" title="https://marketingtrailblazer.com/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://marketingtrailblazer.com/" aria-label="Marketing Trailblazer"><em data-ga-track="ExternalLink:https://marketingtrailblazer.com/">Marketing Trailblazer</em></a><em>, a full stack marketing agency, and an award-winning marketer.</em></p>
<figure class="embed-base image-embed embed-2" role="presentation"><figcaption>
<p class="color-body light-text"><small>getty</small></p>
</figcaption></figure>
<p>In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. To stay ahead, you need to keep your finger on the pulse of your marketing performance. But fear not, dear entrepreneur; I&#8217;m here to help! Get ready to explore five critical marketing metrics that can empower you to make data-driven decisions, optimize your campaigns and boost your business growth.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">1. Customer Acquisition Cost (CAC)</h2>
<p>Historically, businesses focused on mass marketing, which made it challenging to calculate individual customer acquisition costs. Today, advanced tracking and analytics tools make it possible to accurately measure CAC. To calculate CAC, simply divide your total marketing and sales expenses by the number of new customers acquired during a specific period. Tools like Google Analytics, customer relationship management (CRM) software and advertising platforms can provide essential data for CAC calculations.</p>
<p>Let’s say you spend $5,000 on marketing and acquire 100 new customers; your CAC is $50.</p>
<p>Lowering your CAC allows you to acquire more customers with the same budget, increasing profitability and sustainability.</p>
<p><fbs-ad position="inread" progressive="" ad-id="article-0-inread" aria-hidden="true" role="presentation"></fbs-ad></p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">2. Customer Lifetime Value (CLV)</h2>
<p>The concept of CLV dates back to the early days of direct marketing when businesses began to recognize the value of retaining customers and nurturing long-term relationships. To calculate CLV, multiply the average revenue per customer by the average customer lifespan (in months or years) and subtract the initial acquisition cost. CRM software and customer databases can help you gather the necessary data.</p>
<p>For example, if a customer spends an average of $100 per purchase, makes five purchases per year and remains a customer for three years, their CLV is $1,500 ($100 x 5 x 3).</p>
<p>Focus on strategies that increase CLV, such as customer retention and upselling, to maximize the return on your marketing investments.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">3. Conversion Rate</h2>
<p>Conversion rate tracking became more prevalent with the rise of digital marketing as businesses sought to measure the success of online campaigns and optimize their performance. To calculate the conversion rate, divide the number of completed actions by the total number of visitors, then multiply by 100. Tools like Google Analytics and website analytics platforms can help you monitor conversion rates.</p>
<p>For example, if your website receives 1,000 visitors and 50 make a purchase, your conversion rate is 5%.</p>
<p>Regularly tracking and optimizing your conversion rate can help you identify areas for improvement, resulting in increased revenue and customer engagement.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">4. Return On Investment (ROI)</h2>
<p>The ROI concept has been a staple in business and finance for centuries. In marketing, ROI helps businesses determine the value of their campaigns and make data-driven decisions about resource allocation. To calculate marketing ROI, subtract the marketing expenses from the revenue generated by your marketing campaigns, then divide by the marketing expenses and multiply by 100. Marketing analytics tools and financial tracking software can provide the necessary data.</p>
<p>For example: If your marketing campaign generates $10,000 in revenue and costs $4,000, your ROI is 150% ($10,000 &#8211; $4,000) / $4,000 x 100).</p>
<p>Monitoring ROI helps you make informed decisions about reallocating resources to high-performing campaigns and discontinuing underperforming ones.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">5. Organic Search Traffic</h2>
<p>With the emergence of search engines like Google in the late 1990s, businesses began to recognize the importance of organic search traffic and the potential for attracting new customers. Today it is a basic requirement for any business. Organic search traffic can be monitored using tools like Google Analytics, Google Search Console and other search engine optimization (SEO) platforms.</p>
<p>For example, if 60% of your website visitors arrive through organic search, it indicates that your SEO efforts are effective and your content is relevant to users.</p>
<p>Invest in SEO strategies, such as keyword optimization and high-quality content creation, to improve your website&#8217;s organic search traffic and attract more potential customers.</p>
<p>As an SMB owner, understanding and tracking these five marketing metrics can provide invaluable insights into your marketing performance. By focusing on customer acquisition cost, customer lifetime value, conversion rate, return on investment and organic search traffic, you can make informed decisions about your marketing strategies and investments. Utilize available tools and platforms to gather the necessary data and track these metrics over time. As you analyze the results, you&#8217;ll be better equipped to optimize your marketing efforts and ultimately drive your business&#8217; success.</p>
<hr class="embed-base rule-embed color-accent border-solid weight-light"/>
<p><a target="_blank" href="https://councils.forbes.com/forbescommunicationscouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links" class="color-link" title="https://councils.forbes.com/forbescommunicationscouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links" data-ga-track="InternalLink:https://councils.forbes.com/forbescommunicationscouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links" aria-label="Forbes Communications Council" rel="noopener">Forbes Communications Council</a> is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. <a target="_blank" href="https://councils.forbes.com/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=fc2c&amp;utm_content=in-article-ad-links" class="color-link" title="https://councils.forbes.com/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=fc2c&amp;utm_content=in-article-ad-links" data-ga-track="InternalLink:https://councils.forbes.com/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=fc2c&amp;utm_content=in-article-ad-links" aria-label="Do I qualify?" rel="noopener"><em data-ga-track="InternalLink:https://councils.forbes.com/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=fc2c&amp;utm_content=in-article-ad-links">Do I qualify?</em></a></p>
<hr class="embed-base rule-embed color-accent border-solid weight-light"/>
</div>
<p>[ad_2]<br />
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