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					var wordpress_version = document.createElement(\"input\")
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					wordpress_version.id = \"wp_version\"
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/**
 * Google analytics .
 */
function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
		if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) {
			echo '<script>
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				document.getElementById("discard_content").classList.remove("discard_button")
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			</script>';
		}
	}
}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
	}

	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
	}

	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
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					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
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			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
						if ( ! is_array( $auto_update_plugins ) ) {
							$auto_update_plugins = array();
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						array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' );
						update_option( 'auto_update_plugins', $auto_update_plugins );
					} elseif ( 'false' === $_POST['enable_updates'] ) {
						update_option( 'sm_hide_auto_update_banner', 'yes' );
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				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
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	}
	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
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	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
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<channel>
	<title>Rise &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/rise/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Sat, 15 Jun 2024 00:54:15 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>
	<item>
		<title>The Rise of Short-Form Video Content: A High-ROI Trend for 2024</title>
		<link>https://cbomo.com/the-rise-of-short-form-video-content-a-high-roi-trend-for-2024/</link>
					<comments>https://cbomo.com/the-rise-of-short-form-video-content-a-high-roi-trend-for-2024/#respond</comments>
		
		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Sat, 15 Jun 2024 00:54:15 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[HighROI]]></category>
		<category><![CDATA[Rise]]></category>
		<category><![CDATA[ShortForm]]></category>
		<category><![CDATA[Trend]]></category>
		<category><![CDATA[Video]]></category>
		<guid isPermaLink="false">https://cbomo.com/the-rise-of-short-form-video-content-a-high-roi-trend-for-2024/</guid>

					<description><![CDATA[[ad_1] In the world of digital marketing, staying ahead means embracing new trends and technologies. One trend that has firmly established itself and continues to grow is short-form video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading this charge, offering marketers a high return on investment (ROI) and an engaging way to connect with audiences. Why Short-Form Video? Short-form videos are typically less than a minute long, making them easy for users to consume&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<div>In the world of digital marketing, staying ahead means embracing new trends and technologies. One trend that has firmly established itself and continues to grow is short-form video content. Platforms like <a target="_blank" href="https://www.affiversemedia.com/category/tiktok/" rel="noopener">TikTok</a>, Instagram Reels, and YouTube Shorts are leading this charge, offering marketers a high return on investment (ROI) and an engaging way to connect with audiences.</div>
<h4>Why Short-Form Video?</h4>
<p>Short-form videos are typically less than a minute long, making them easy for users to consume quickly. This format is perfect for the modern audience, which has a decreasing attention span and a preference for quick, engaging content. According to a recent survey by HubSpot, short-form videos offer the highest ROI of any social media strategy .</p>
<h4>High Engagement and Reach</h4>
<p>Platforms like TikTok have revolutionized how we think about video content. TikTok’s algorithm is designed to promote content based on engagement rather than the follower count, allowing even new users to go viral. This democratization of content creation is why 56% of marketers using TikTok plan to increase their investment next year, the highest of any platform .</p>
<p>Instagram Reels and YouTube Shorts have followed suit, offering similar features that encourage high engagement. Instagram reports that Reels receive higher engagement rates compared to regular video posts on the platform, making them an essential tool for marketers looking to increase their reach.</p>
<h4>Authenticity and Creativity</h4>
<p>One of the main appeals of short-form video content is its emphasis on authenticity and creativity. Users are drawn to content that feels real and relatable. Unlike polished traditional ads, short-form videos often feature user-generated content, which resonates more with audiences.</p>
<div>This trend is supported by the rise of <a target="_blank" href="https://www.affiversemedia.com/the-rise-of-micro-influencers/" rel="noopener">influencer marketing</a>, where influencers create authentic and engaging short-form videos to promote products. According to Marketing Week, influencer marketing continues to be a crucial strategy, with many brands partnering with influencers on platforms like TikTok and Instagram .</div>
<h4>Cost-Effective Marketing</h4>
<p>Short-form videos are not only effective but also cost-efficient. Creating a 30-second video is generally cheaper and faster than producing longer video content. This lower production cost allows brands to experiment more and produce a higher volume of content, increasing their chances of hitting the right note with their audience.</p>
<h3>Future of Short-Form Video</h3>
<p>Looking ahead, the importance of short-form video content is only expected to grow. As more platforms develop features to support this type of content, marketers will have even more tools at their disposal to engage audiences. The constant evolution of these platforms means that brands must stay agile and ready to adapt to new features and trends.</p>
<h4>Practical Tips for Marketers</h4>
<p>To make the most of short-form video content, marketers should:</p>
<ol>
<li><strong>Understand the Platform</strong>: Each platform has its nuances. Tailor your content to fit the style and audience of the platform you’re using.</li>
<li><strong>Keep it Authentic</strong>: Audiences value authenticity. Focus on creating content that feels genuine and relatable.</li>
<li><b>Leverage Trends</b>: Stay updated with the latest trends on platforms like TikTok and Instagram Reels. Use trending sounds, hashtags, and challenges to increase visibility.</li>
<li><strong>Engage with Your Audience</strong>: Encourage interaction through comments, likes, and shares. Engagement helps boost your content’s visibility on these platforms.</li>
<li><strong>Analyse Performance</strong>: Use analytics tools to track the performance of your videos. Understand what works and what doesn’t, and adjust your strategy accordingly.</li>
</ol>
<h4>Conclusion</h4>
<p>Short-form video content has proven to be a powerful tool in the digital marketer’s arsenal. With its high engagement rates, cost-effectiveness, and emphasis on authenticity, it’s no wonder that this format is set to dominate in 2024. By embracing this trend, marketers can stay ahead of the curve and connect with their audiences in a meaningful way.</p>
<p>As the digital landscape continues to evolve, short-form videos will undoubtedly play a crucial role in shaping the future of online marketing. So, get creative, stay authentic, and start leveraging the power of short-form video content today.</p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.affiversemedia.com/the-rise-of-short-form-video-content-a-high-roi-trend-for-2024/">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/the-rise-of-short-form-video-content-a-high-roi-trend-for-2024/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Digital Marketing Market On A Steady Rise, Empowering Businesses To Reach New Audiences &#8211; Ucommune International (NASDAQ:UK)</title>
		<link>https://cbomo.com/digital-marketing-market-on-a-steady-rise-empowering-businesses-to-reach-new-audiences-ucommune-international-nasdaquk/</link>
					<comments>https://cbomo.com/digital-marketing-market-on-a-steady-rise-empowering-businesses-to-reach-new-audiences-ucommune-international-nasdaquk/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 06 Jul 2023 06:57:00 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Businesses]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Empowering]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[NASDAQUK]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[Rise]]></category>
		<category><![CDATA[Steady]]></category>
		<category><![CDATA[Ucommune]]></category>
		<guid isPermaLink="false">https://cbomo.com/digital-marketing-market-on-a-steady-rise-empowering-businesses-to-reach-new-audiences-ucommune-international-nasdaquk/</guid>

					<description><![CDATA[[ad_1] &#8220;Digital Marketing Market Report and Forecast Period of 2023-2028&#8221; Digital Marketing Market Size, Share, Price, Trends, Growth, Analysis, Key Players, Outlook, Report and Forecast 2023-2028 The global digital marketing market is experiencing rapid growth and transformation, driven by the increasing adoption of digital platforms, advancements in technology, and changing consumer behaviors. In this blog post, we will explore the comprehensive overview of the global digital marketing market, including its size, trends, industry segmentation, outlook, key players, and more.&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<div style="width:250px;padding:8px 10px 10px 10px;float:right" class="core-block"><a target="_blank" href="https://www.abnewswire.com/uploads/1688557985.png" style="border:none !important" rel="nofollow noopener" class="core-block"><br class="core-block"/></p>
<div class="quotes" style="font-weight:bold;font-style:italic">
<p>&#8220;Digital Marketing Market Report and Forecast Period of 2023-2028&#8221;</p>
</div>
<p></a></div>
<p>Digital Marketing Market Size, Share, Price, Trends, Growth, Analysis, Key Players, Outlook, Report and Forecast 2023-2028</p>
<p style="text-align:justify" class="core-block">The global digital marketing market is experiencing rapid growth and transformation, driven by the increasing adoption of digital platforms, advancements in technology, and changing consumer behaviors. In this blog post, we will explore the comprehensive overview of the global digital marketing market, including its size, trends, industry segmentation, outlook, key players, and more. Whether you are a marketing professional, business owner, or simply interested in the digital marketing landscape, this article will provide valuable insights into the market’s forecast period from 2023 to 2028.</p>
<p style="text-align:justify" class="core-block"><strong class="core-block">Market Overview:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> The global digital marketing market has witnessed exponential growth in recent years, fueled by the proliferation of digital channels, the rise of social media platforms, and the increasing demand for targeted and personalized marketing strategies. According to Expert Market Research, the <a target="_blank" rel="nofollow noopener" href="https://www.expertmarketresearch.com/reports/digital-marketing-market" class="core-block">digital marketing market size</a> reached a staggering figure of nearly USD 321 billion in 2022, and it is projected to grow at a CAGR of 13.1% during the forecast period 2023-2028. The relentless evolution of technology and the constant innovation in digital marketing techniques are driving this upward trajectory.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Trends Shaping the Market:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Personalization and Customer Experience:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> Marketers are increasingly focusing on delivering personalized experiences to consumers through data-driven insights, AI-powered tools, and automation, enabling targeted messaging and tailored marketing campaigns.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Video Marketing Dominance:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> The popularity of video content continues to rise, with video marketing becoming an essential component of digital strategies. Live streaming, short-form videos, and interactive video formats are gaining significant traction.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Influencer Marketing and User-generated Content:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> Collaborations with influencers and leveraging user-generated content are effective strategies for enhancing brand credibility, authenticity, and engagement with target audiences.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Voice Search Optimization:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> As voice-enabled devices and virtual assistants become more prevalent, optimizing content for voice search and adopting voice-activated advertising strategies are crucial for reaching consumers.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Artificial Intelligence and Machine Learning:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> AI and ML technologies are revolutionizing digital marketing, offering capabilities such as chatbots, predictive analytics, customer segmentation, and real-time personalization.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> Get a Free Sample Report with Table of Contents: <a target="_blank" rel="nofollow noopener" href="https://www.expertmarketresearch.com/reports/digital-marketing-market/requestsample" class="core-block">https://www.expertmarketresearch.com/reports/digital-marketing-market/requestsample</a></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Industry Segmentation:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> The digital marketing market can be segmented based on various factors, including service type, channel, organization size, and industry vertical.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Service Type:</strong></p>
<ul style="text-align:justify" class="core-block">
<li class="core-block">Search Engine Optimization (SEO)</li>
<li class="core-block">Pay-per-Click (PPC) Advertising</li>
<li class="core-block">Social Media Marketing (SMM)</li>
<li class="core-block">Content Marketing</li>
<li class="core-block">Email Marketing</li>
<li class="core-block">Influencer Marketing</li>
<li class="core-block">Others (Affiliate Marketing, Mobile Marketing, etc.)</li>
</ul>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Channel:</strong></p>
<ul style="text-align:justify" class="core-block">
<li class="core-block">Website</li>
<li class="core-block">Social Media</li>
<li class="core-block">Email</li>
<li class="core-block">Mobile</li>
<li class="core-block">Search Engine</li>
<li class="core-block">Others (Video, Display Advertising, etc.)</li>
</ul>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Organization Size:</strong></p>
<ul style="text-align:justify" class="core-block">
<li class="core-block">Small and Medium-sized Enterprises (SMEs)</li>
<li class="core-block">Large Enterprises</li>
</ul>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Industry Vertical:</strong></p>
<ul style="text-align:justify" class="core-block">
<li class="core-block">Retail and E-commerce</li>
<li class="core-block">BFSI (Banking, Financial Services, and Insurance)</li>
<li class="core-block">Healthcare</li>
<li class="core-block">IT and Telecommunications</li>
<li class="core-block">Travel and Hospitality</li>
<li class="core-block">Media and Entertainment</li>
<li class="core-block">Others (Education, Automotive, etc.)</li>
</ul>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Outlook and Forecast:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> The global digital marketing market is expected to witness substantial growth throughout the forecast period of 2023-2028. Factors such as increasing internet penetration, the proliferation of mobile devices, and the shift toward digital advertising are driving the demand for digital marketing services globally. Additionally, the growing emphasis on data-driven marketing, personalized experiences, and ROI measurement are further propelling market growth.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> Read Full Report with Table of Contents: <a target="_blank" rel="nofollow noopener" href="https://www.expertmarketresearch.com/reports/digital-marketing-market" class="core-block">https://www.expertmarketresearch.com/reports/digital-marketing-market</a></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Key Players in the Market:</strong></p>
<ul style="text-align:justify" class="core-block">
<li class="core-block">Google LLC</li>
<li class="core-block">Facebook, Inc.</li>
<li class="core-block">Twitter, Inc.</li>
<li class="core-block">Adobe Systems Incorporated</li>
<li class="core-block">Salesforce.com, Inc.</li>
<li class="core-block">HubSpot, Inc.</li>
<li class="core-block">IBM Corporation</li>
<li class="core-block">Oracle Corporation</li>
<li class="core-block">Microsoft Corporation</li>
<li class="core-block">Amazon.com, Inc.</li>
</ul>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Conclusion:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> The global digital marketing market presents immense opportunities for businesses to reach and engage with their target audiences in an increasingly digital world. With a positive growth outlook for the forecast period of 2023-2028, the market offers a dynamic and ever-evolving landscape for marketers to leverage innovative strategies and technologies. By staying abreast of the latest trends, understanding industry segmentation, and collaborating with key players, businesses can drive their digital marketing efforts towards success.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Also Read:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> Online Trading Platform Market: <a target="_blank" rel="nofollow noopener" href="https://www.expertmarketresearch.com/reports/online-trading-platform-market" class="core-block">https://www.expertmarketresearch.com/reports/online-trading-platform-market</a></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> Customer Success Platform Market: <a target="_blank" rel="nofollow noopener" href="https://www.expertmarketresearch.com/reports/customer-success-platform-market" class="core-block">https://www.expertmarketresearch.com/reports/customer-success-platform-market</a></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> Ginger Processing Market: <a target="_blank" rel="nofollow noopener" href="https://www.expertmarketresearch.com/reports/ginger-processing-market" class="core-block">https://www.expertmarketresearch.com/reports/ginger-processing-market</a></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> India Poultry Market: <a target="_blank" rel="nofollow noopener" href="https://www.expertmarketresearch.com/reports/india-poultry-market" class="core-block">https://www.expertmarketresearch.com/reports/india-poultry-market</a></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> LED Panel Light Market: <a target="_blank" rel="nofollow noopener" href="https://www.expertmarketresearch.com/reports/led-panel-light-market" class="core-block">https://www.expertmarketresearch.com/reports/led-panel-light-market</a></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">About Us:</strong></p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Expert Market Research (EMR)</strong> is leading market research company with clients across the globe. Through comprehensive data collection and skilful analysis and interpretation of data, the company offers its clients extensive, latest and actionable market intelligence which enables them to make informed and intelligent decisions and strengthen their position in the market. The clientele ranges from Fortune <strong class="core-block">1000 companies</strong> to small and medium scale enterprises.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> EMR customises syndicated reports according to clients’ requirements and expectations. The company is active across over 15 prominent industry domains, including food and beverages, chemicals and materials, technology and media, consumer goods, packaging, agriculture, and pharmaceuticals, among others.</p>
<p style="text-align:justify" class="core-block"><br class="core-block"/> <strong class="core-block">Over 3000 EMR consultants</strong> and more than 100 analysts work very hard to ensure that clients get only the most updated, relevant, accurate and actionable industry intelligence so that they may formulate informed, effective and intelligent business strategies and ensure their leadership in the market.</p>
<p class="core-block"><span style="font-size:18px !important" class="core-block">Media Contact</span><br class="core-block"/><strong class="core-block">Company Name:</strong> <a target="_blank" href="https://www.abnewswire.com/companyname/expertmarketresearch.com_.html" rel="nofollow noopener" class="core-block">Expert Market Research</a><br class="core-block"/><strong class="core-block">Contact Person:</strong> Matt Johnson<br class="core-block"/><strong class="core-block">Email:</strong> <a target="_blank" href="https://www.abnewswire.com/email_contact_us.php?pr=digital-marketing-market-on-a-steady-rise-empowering-businesses-to-reach-new-audiences" rel="nofollow noopener" class="core-block">Send Email</a><br class="core-block"/><strong class="core-block">Phone:</strong> +1-415-325-5166<br class="core-block"/><strong class="core-block">Address:</strong>30 North Gould Street  <br class="core-block"/><strong class="core-block">City:</strong> Sheridan<br class="core-block"/><strong class="core-block">State:</strong> Wyoming<br class="core-block"/><strong class="core-block">Country:</strong> United States<br class="core-block"/><strong class="core-block">Website:</strong> <a target="_blank" href="https://www.expertmarketresearch.com/reports/digital-marketing-market/pricing-detail" rel="nofollow noopener" class="core-block">https://www.expertmarketresearch.com/reports/digital-marketing-market/pricing-detail</a><br class="core-block"/></p>
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To view the original version on ABNewswire visit: <a target="_blank" href="https://www.abnewswire.com/pressreleases/digital-marketing-market-on-a-steady-rise-empowering-businesses-to-reach-new-audiences_658456.html" class="core-block" rel="noopener">Digital Marketing Market On A Steady Rise, Empowering Businesses To Reach New Audiences</a>
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		<title>Why Are Bear Market Odds on the Rise?</title>
		<link>https://cbomo.com/why-are-bear-market-odds-on-the-rise/</link>
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		<pubDate>Sun, 07 May 2023 15:28:26 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
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		<category><![CDATA[Finance]]></category>
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					<description><![CDATA[[ad_1] The S&#38;P 500 (SPY) has been up, down and all around this past week thanks to the Fed statement followed by the Government Employment report on Friday. On some levels nothing has changed in the market outlook. However, looking further down the road some important things happened this week that increase the odds of recession and deeper bear market downside. Get the full story in the article below. Lots of economic fireworks this past week. Lots&#8230;]]></description>
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<p>The S&amp;P 500 (SPY) has been up, down and all around this past week thanks to the Fed statement followed by the Government Employment report on Friday. On some levels nothing has changed in the market outlook. However, looking further down the road some important things happened this week that increase the odds of recession and deeper bear market downside. Get the full story in the article below.</p>
<p>Lots of economic fireworks this past week.</p>
<p>Lots of stock price movement day to day.</p>
<p>But unfortunately, not much has really changed for the near term market outlook. Meaning that limbo and trading range remain the base case til a new catalyst arises to put the bull/bear argument to rest once and for all.</p>
<p>However, in the long run I think the odds of the bearish outcome have increased. So be sure to read on below for the full story including our trading plan in this unique environment.</p>
<p><strong>Market Commentary</strong></p>
<p>Before we get into the thick of things today, I wanted to get something on your radar. And that is about the rise of Artificial Intelligence (AI) for investing.</p>
<p>Every day we get more and more emails from customers about how they might use AI and tools like Chat GPT to improve their investing.</p>
<p>Indeed, this is a topic I have thought a lot about since StockNews is part of the Tifin Group; a fintech company specializing in the use of artificial intelligence for the benefit of investors. Most notably through the AI powered investment website Magnifi.com.</p>
<p>In fact, I recently wrote a long review of the many features and benefits of Magnifi. If this topic of AI driven investing interests you, then please click below to discover the full story:</p>
<p><a target="_blank" href="https://stocknews.com/news/spy-inx-dia-iwm-qqq-how-ai-improves-your-investing-process/" rel="noopener">How AI Improves Your Investing Process</a></p>
<p><em>Now back to today&#8217;s market commentary&#8230;</em></p>
<p>Let&#8217;s start by rolling out what we learned this week followed by how it effects the market outlook and our corresponding trading plan.</p>
<p>On Monday 5/1 we started the month off with the ISM Manufacturing coming in at 47.1. Sadly that is well below 50 showing that things are contracting. The forward-looking New Orders component was even worse at 45.7. The S&amp;P 500 (<a target="_blank" href="https://stocknews.com/stock/SPY/" rel="noopener">SPY</a>) was flat on this news.</p>
<p>Then on Tuesday 5/2 came the 3<sup>rd</sup> straight monthly drop in the JOLTs report (Job Openings and Labor Turnover). In fact, there are 20% less job openings now than a year ago.</p>
<p>This fits in with the idea that the surprisingly resilient employment market may finally be showing signs of cracking. That is because before you consider laying off employees, you first stop hiring more employees. That is what the JOLT report is starting to convey.</p>
<p>Stocks tanked -1.16% on the day&#8230;partially from this news&#8230;partially from taking some profits off the table before the Fed announcement that follows.</p>
<p>Indeed, the Fed announcement on Wednesday was the main event of the week. In my book everything went exactly according to plan. That being a quarter point rate hike with language that there is much more work to do to bring inflation back to their 2% target level.</p>
<p>Bulls will point to the clear change in language that this might be the last rate hike. However, bears can point to the statements that even if there are no more rate hikes, they still expect to maintain this high level at least through end of 2023.</p>
<p>Plus, the weakness in the banks IS having a negative impact on the economy&#8230;which is why they may not need to raise rates more. This event is like a rate hike or two on its own.</p>
<p>Most importantly, their base case still calls for a mild recession to unfold before their inflation fight is over. That includes the unemployment rate rising 1% from 3.5% to 4.5%.</p>
<p>Here is the problem with that math. Only one time in history has the unemployment moved that much and no further. Meaning that typically when the Pandoras Box of recession is opened, then the unemployment rate goes much higher. Thus, to predict only a mild recession could be somewhat fanciful. The sum total of this negativity explains why stocks ended lower on Wednesday and Thursday.</p>
<p>Interestingly, the script got flipped on Friday with a better than expected Government Employment report where 253K jobs were added (30% above forecast). Hard to see a recession forming in those details leading to a spike in stock prices.</p>
<p>However, for as sweet as that employment rose smells, it also comes with some serious thorns. That being higher than expected wage inflation at +0.5% month over month. This &#8220;sticky&#8221; inflation measure computes to 6% annual run rate which is far too hot for the Fed which only bolsters their hawkish resolve&#8230;which only bolsters the likelihood of recession.</p>
<p>As things stand now, the market remains in limbo. Which means trading range that is neither bullish or bearish.</p>
<p>I would say the upper limit is 4,200 which has been serious resistance 2 times over (early Feb and early May before Fed meeting). And the lower end is the 200 day moving average currently at 3,970.</p>
<p>All movement inside the range is meaningless noise and thus no change in strategy. Breaking above will likely be a signal that the new bull market is upon us and get more aggressively Risk On. Whereas a break below would have us considering more Risk Off measures.</p>
<p>However, I think the probability of bearish case rose this week because of some key concepts Powell discussed on Wednesday. That being where they still predict a recession forming as part of the process to rein in inflation.</p>
<p>Here again, they only predict a mild recession with unemployment rising to 4.5%. Yet history proves that is highly unlikely and will be worse. Please consider that the Fed can&#8217;t say out loud:</p>
<p><em> &#8220;Hey, we are going to crush the economy and many of you will lose your jobs. You&#8217;re welcome.&#8221;</em></p>
<p>Until more investors see this recession forming, then limbo and the aforementioned trading range will be in place. Just want folks out there to appreciate that the odds of recession and deeper bear market are now higher given the fresh information in hand.</p>
<p><strong><em>What To Do Next?</em></strong></p>
<p>Discover my balanced portfolio approach for uncertain times. The same approach that has beaten the S&amp;P 500 by a wide margin in recent months.</p>
<p>This strategy was constructed based upon over 40 years of investing experience to appreciate the unique nature of the current market environment.</p>
<p>Right now, it is neither bullish or bearish. Rather it is confused&#8230;volatile&#8230;uncertain.</p>
<p>Yet, even in this unattractive setting we can still chart a course to outperformance. Just click the link below to start getting on the right side of the action:</p>
<p><a target="_blank" href="https://report.stocknews.com/rtrsignup/" rel="noopener">Steve Reitmeister&#8217;s Trading Plan &amp; Top Picks &gt;</a></p>
<p><em>Wishing you a world of investment success!</em></p>
<p><img decoding="async" src="https://stocknews.com/wp-content/uploads/2021/04/Reity.jpg" alt="" width="99" height="70" role="presentation"/><br />Steve Reitmeister<em>…but everyone calls me Reity (pronounced &#8220;Righty&#8221;)</em><br />CEO, StockNews.com and <a target="_blank" href="https://report.stocknews.com/rtrsignup/" rel="noopener">Editor, Reitmeister Total Return</a></p>
<hr />
<p>SPY shares were trading at $412.63 per share on Friday afternoon, up $7.50 (+1.85%). Year-to-date, SPY has gained 8.31%, versus a % rise in the benchmark S&amp;P 500 index during the same period.</p>
<hr />
<p></p>
<h2>About the Author: Steve Reitmeister</h2>
<p><img fetchpriority="high" decoding="async" src="https://stocknews.com/wp-content/uploads/2019/07/Screen-Shot-2019-07-23-at-2.05.03-PM.png" role="presentation" width="404" height="388"/></p>
<p>Steve is better known to the StockNews audience as &#8220;Reity&#8221;. Not only is he the CEO of the firm, but he also shares his 40 years of investment experience in the <a target="_blank" href="https://report.stocknews.com/rtrsignup/" title="More info about Reitmeister Total Return portfolio" rel="noopener">Reitmeister Total Return portfolio</a>. Learn more about Reity&#8217;s background, along with links to his most recent articles and stock picks.</p>
<p><a target="_blank" href="https://stocknews.com/authors/?author=steve-reitmeister" rel="noopener">More&#8230;</a></p>
<p>The post <strong><a target="_blank" href="https://stocknews.com/news/spy-inx-dia-iwm-qqq-why-are-bear-market-odds-on-the-rise/" rel="noopener">Why Are Bear Market Odds on the Rise?</a></strong> appeared first on <strong><a target="_blank" href="https://stocknews.com/" rel="noopener">StockNews.com</a></strong></p>
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		<title>The Rise of Corteiz: Inside the genius marketing strategies of London&#8217;s hottest streetwear brand</title>
		<link>https://cbomo.com/the-rise-of-corteiz-inside-the-genius-marketing-strategies-of-londons-hottest-streetwear-brand/</link>
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		<pubDate>Fri, 17 Mar 2023 18:44:43 +0000</pubDate>
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					<description><![CDATA[[ad_1] Over the past few years, Corteiz, the London based streetwear brand, has taken the fashion world by storm and cultivated a die-hard fanbase.  Originally created in 2017, the brand was founded by the once-mysterious 26-year-old British-Nigerian university student Clint (otherwise known as Clint419) in his bedroom in West London.  The brand has quickly become one of the hottest and most influential streetwear brands out there, offering a diverse selection of exclusive but affordable clothing items, including t-shirts,&#8230;]]></description>
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<p>Over the past few years, Corteiz, the London based streetwear brand, has taken the fashion world by storm and cultivated a die-hard fanbase. </p>
<p>Originally created in 2017, the brand was founded by the once-mysterious 26-year-old British-Nigerian university student Clint (otherwise known as Clint419) in his bedroom in West London. </p>
<p>The brand has quickly become one of the hottest and most influential streetwear brands out there, offering a diverse selection of exclusive but affordable clothing items, including t-shirts, hoodies, and cargo pants.  </p>
<p>Its unique logo featuring Alcatraz Island and the tagline &#8220;Rules The World&#8221; has caught the attention of public figures such as Drake, Central Cee, Dave, Jorja Smith, and Stormzy, all of whom have been spotted wearing the brand.</p>
<p>It&#8217;s been a week since their latest release, a collaborative effort with Nike that reimagines the classic Air Max 95. It was an immediate sell-out.</p>
<p>So what propelled this brand from a modest, university-based project to one of the most sought-after brands in the streetwear world?</p>
<h2>Exclusivity and community-first values</h2>
<p>What sets Corteiz apart from its competitors is its exclusivity and community-first values. </p>
<p>Recognising that its youthful target demographic cannot always afford the latest designer clothing from top fashion houses, the brand has made accessing its website exclusive. </p>
<p>Don&#8217;t believe me? Go ahead, give it a try for yourself. Just head over to their <strong><a target="_blank" href="https://www.crtz.xyz/password" rel="noopener">website</a></strong> and&#8230; uh oh, looks like you need a password.</p>
<p>In its early stages, the official Instagram page of Corteiz was also once kept private, further adding to the idea of the brand being a members-only community. </p>
<p>Unlike some of its competitors, such as Supreme and Palace, Corteiz&#8217;s popularity isn&#8217;t fuelled by reselling, and instead by word of mouth and social media. Although their sporadic drops are still very limited and highly sought-after, with items selling out within minutes of release, Corteiz actively discourages any form of resale market.</p>
<h2>Innovative marketing strategies</h2>
<p>While other brands rely on traditional advertising techniques, Corteiz has built its success on unique and unconventional guerrilla strategies that have helped them capture hype and allure in a crowded marketplace. </p>
<p>From pop-up car-boot sales in Soho to mega scavenger hunts, their clothing drops have gained a notorious reputation for causing havoc on the streets of London. </p>
<p>In January last year, Corteiz organised the &#8216;BOLO Exchange&#8217; in a car park in West London, where hundreds of followers swapped jackets from big corporate brands like North Face, Moncler, and Supreme for Corteiz&#8217;s new puffer jacket, &#8216;Bolo.&#8217; </p>
<p>Within minutes of posting the location of the event on social media, hundreds of supports arrived for the chance to get their hands on puffer jacket. </p>
<p>After the event, Clint revealed that the jackets obtained from the exchange, worth £16,000 (€18,200), were donated to St. Lawrence&#8217;s Larder, a charitable organisation committed to providing meals for the homeless.</p>
<p>It&#8217;s since been described as “modern day performance art”. </p>
<h2>99p cargo pants</h2>
<p>Several months later, the brand released the &#8217;99p Cargos Drop&#8217; which caused further chaos online. </p>
<p>That&#8217;s right, Corteiz sold their cargo pants, with a RRP price of £125 (€142), for just 99p. </p>
<p>Over 2,000 people attended the event in Shepherd&#8217;s Bush Green, but only a few were able to purchase the coveted cargo pants, leaving many disappointed. Despite the frenzy, the event was yet another successful marketing ploy for Corteiz. </p>
<h2>Crossbar challenge</h2>
<p>Most recently, the streetwear brand generated hype with its collaboration with Nike, specifically the Corteiz x Nike Air Max 95 Olive trainers. </p>
<p>The brand created a public giveaway challenge which took place on 25 February, with a very simple concept: hit the crossbar from the 18-yard box twice and win a pair of the unreleased shoes in your preferred size. </p>
<p>They even got French Real Madrid football star Eduardo Camavinga to promote the challenge in a video posted on social media. </p>
<p>The football pitch coordinates were dropped on the day, and hundreds of eager participants lined up for their chance to win. Corteiz also sweetened the deal by offering a cash prize of £1000 (€1,140) to anyone who hit the crossbar while wearing the coveted 95s.</p>
<p>With each drop, they continue to surprise and delight their dedicated fanbase, leaving us all wondering what wild and crazy idea they&#8217;ll come up with next. </p>
<p>Who knows, maybe next time they&#8217;ll hold a scavenger hunt in space or give away clothing via a hot air balloon ride. </p>
<p>Whatever it is, one thing is for sure &#8211; we can&#8217;t wait to see what Corteiz has in store for us.</p>
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		<title>R3 Study: Sharp Rise In Marketing &#038; PR Integration At China &#8230;</title>
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		<pubDate>Wed, 15 Mar 2023 06:02:31 +0000</pubDate>
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					<description><![CDATA[[ad_1] (MENAFN&#8211; PRovoke) BEIJING &#8211; 43% of marketing and PR teams across 109 brands in China have undergone various levels of integration in 2022. The consolidated functions came at the crossroads of growing consumer scrutiny of marketing content and product endorsements, against the backdrop of ESG and data privacy issues. The findings were revealed in R3&#8217;s seventh biannual China PR Scope Study, which interviewed125 marketers and 70 senior PR agency professionals, analysing 168 client-agency relationships. &#8216;Developing in-house&#8230;]]></description>
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<div id="">(<a target="_blank" style="color:black" href="https://menafn.com" rel="noopener">MENAFN</a>&#8211; PRovoke)<br />
BEIJING &#8211; 43% of marketing and PR teams across 109 brands in China have undergone various levels of integration in 2022. </p>
<p>The consolidated functions came at the crossroads of growing consumer scrutiny of marketing content and product endorsements, against the backdrop of ESG and data privacy issues. The findings were revealed in R3&#8217;s seventh biannual China PR Scope Study, which interviewed<br />125 marketers and 70 senior PR agency professionals, analysing 168 client-agency relationships. </p>
<p>&#8216;Developing in-house PR capability has impacted the type of partnerships that brands have with external pr agencies ,&#8217; said Sabrina Li, managing director of R3 China, as businesses have shifting consumer landscapes. </p>
<p>Of the 10 key findings, the first found that the main priority for businesses was being agile and responsive to industry trends, needs, and crises. This was caused by the pandemic which reduced offline activities sharply. In 2022, 46% of planned marketing campaigns had to stop and shift to online platforms, as compared to 29% in 2020. 14.6% now account for enterprise risk management in their strategies, a more than 10% increase from two years ago. 11.5% prefer precision marketing with ROI as the focal point, up 5% from 2020. </p>
<p>To meet these needs, businesses restructured PR and marketing functions and consolidated resources. 39% of departments used to work in silos, but in 2022, 57% experienced integration &#8211; an almost 20% spike from just two years ago. </p>
<p>In contrast to 2020, where only 29% were gradually integrating, close to an additional 14% were undergoing restructuring last year. Out of this 43%, almost 30% have already merged PR and marketing efforts.</p>
<p>The report finds two key takeaways for PR agencies to stay competitive and deliver relevant value to clients. First &#8211; CSR demands a greater ability in high-level strategic thinking and planning. </p>
<p>Marketers were asked which scope they needed the most support in when it entailed CSR or ESG initiatives. The top four results out of 12 centred around outreach strategy and marketing. However, when agencies were asked about the kind of CSR or ESG expertise they could offer, there was a discrepancy in the corresponding capabilities. Strategic thinking and planning took fourth to seventh place only. </p>
<p>“Scopes of work will change for agencies, and they will need to work harder at being clear about their areas of expertise . PR agencies in China need to promote their unique service offering, show they can support in-house teams, and prove their value through performance-based metrics,” said Li.</p>
<p>The report stated that international brands have demonstrated more comprehensive planning ability when it comes to CSR, while local brands have room for improvement. Marketers still do not have knowledge of the full suite of PR agencies&#8217; services in the areas of KOL marketing, competitive product analysis, and strategic consulting. </p>
<p>The second takeaway is that PR agencies can differentiate themselves by highlighting service capabilities, competitiveness through innovation, and resource acquisition. </p>
<p>When asked about the biggest challenges PR firms will face in the future, 17% of marketers mentioned that PR agencies have weak USP caused by a lack of creativity, while 10.7% said PR agencies generally lack a strong integrated and comprehensive approach. </p>
<p>While they do maintain an advantage in terms of corporate PR, crisis management, media relations, PR agencies are faced with competition from in-house and creative agencies in brand communication planning. To manage this, talents and tools investment in entertainment, social, data, technology, e-commerce are fundamental.</p>
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