\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) { if ( isset( $_POST['user_consent_yes'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'yes' ); } } if ( isset( $_POST['user_consent_no'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'no' ); } } if ( isset( $_GET['action'] ) ) { if ( 'no' === $_GET['action'] ) { if ( $_SERVER['QUERY_STRING'] ) { if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) { update_option( 'sm_show_beta_banner', 'false' ); $count = get_option( 'sm_beta_banner_discarded_count' ); if ( gettype( $count ) !== 'boolean' ) { update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 ); } else { add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) ); update_option( 'sm_beta_banner_discarded_count', (int) 1 ); } GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } } if ( isset( $_POST['enable_updates'] ) ) { if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){ if ( 'true' === $_POST['enable_updates'] ) { $auto_update_plugins = get_option( 'auto_update_plugins' ); if ( ! is_array( $auto_update_plugins ) ) { $auto_update_plugins = array(); } array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' ); update_option( 'auto_update_plugins', $auto_update_plugins ); } elseif ( 'false' === $_POST['enable_updates'] ) { update_option( 'sm_hide_auto_update_banner', 'yes' ); } } } /* if ( isset( $_POST['disable_plugin'] ) ) { if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){ if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false ) { $default_value = 'default'; $aio_seo_options = get_option( 'aioseo_options', $default_value ); if ( $aio_seo_options !== $default_value ) { $aio_seo_options = json_decode( $aio_seo_options ); $aio_seo_options->sitemap->general->enable = 0; update_option( 'aioseo_options', json_encode( $aio_seo_options ) ); } } elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { $yoast_options = get_option( 'wpseo' ); $yoast_options['enable_xml_sitemap'] = false; update_option( 'wpseo', $yoast_options ); } } } */ } } $updateUrlRules = get_option('sm_options'); if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){ GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); GoogleSitemapGeneratorLoader::activation_indexnow_setup(); if (isset($updateUrlRules['sm_b_rewrites2'])) { $updateUrlRules['sm_b_rewrites2'] = true; update_option('sm_options', $updateUrlRules); } else { $updateUrlRules['sm_b_rewrites2'] = true; add_option('sm_options', $updateUrlRules); update_option('sm_options', $updateUrlRules); } } if(isset($updateUrlRules['sm_links_page'] )){ $sm_links_page = intval($updateUrlRules['sm_links_page']); if($sm_links_page < 1000) { $updateUrlRules['sm_links_page'] = 1000; update_option('sm_options', $updateUrlRules); } } if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){ $updateUrlRules['sm_b_activate_indexnow'] = true; $updateUrlRules['sm_b_indexnow'] = true; update_option('sm_options', $updateUrlRules); } } function disable_plugins_callback(){ if (current_user_can('manage_options')) { check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce'); $pluginList = sanitize_text_field($_POST['pluginList']); $pluginsToDisable = explode(',', $pluginList); foreach ($pluginsToDisable as $plugin) { if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') { /* all in one seo deactivation */ $aioseo_option_key = 'aioseo_options'; if ($aioseo_options = get_option($aioseo_option_key)) { $aioseo_options = json_decode($aioseo_options, true); $aioseo_options['sitemap']['general']['enable'] = false; update_option($aioseo_option_key, json_encode($aioseo_options)); } } if ($plugin === 'wordpress-seo/wp-seo.php') { /* yoast sitemap deactivation */ if ($yoast_options = get_option('wpseo')) { $yoast_options['enable_xml_sitemap'] = false; update_option('wpseo', $yoast_options); } } if ($plugin === 'jetpack/jetpack.php') { /* jetpack sitemap deactivation */ $modules_array = get_option('jetpack_active_modules'); if(is_array($modules_array)) { if (in_array('sitemaps', $modules_array)) { $key = array_search('sitemaps', $modules_array); unset($modules_array[$key]); update_option('jetpack_active_modules', $modules_array); } } } if ($plugin === 'wordpress-sitemap') { /* Wordpress sitemap deactivation */ $options = get_option('sm_options', array()); if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false; else $options['sm_wp_sitemap_status'] = false; update_option('sm_options', $options); } } echo 'Plugins sitemaps disabled successfully'; wp_die(); } } function conflict_plugins_admin_notice(){ GoogleSitemapGeneratorLoader::create_notice_conflict_plugin(); } /* send to index updated url */ function indexnow_after_post_save($new_status, $old_status, $post) { $indexnow = get_option('sm_options'); $indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false; if ($indexNowStatus === true) { $newUrlToIndex = new GoogleSitemapGeneratorIndexNow(); $is_changed = false; $type = "add"; if ($old_status === 'publish' && $new_status === 'publish') { $is_changed = true; $type = "update"; } else if ($old_status != 'publish' && $new_status === 'publish') { $is_changed = true; $type = "add"; } else if ($old_status === 'publish' && $new_status === 'trash') { $is_changed = true; $type = "delete"; } if ($is_changed) $newUrlToIndex->start(get_permalink($post)); } } // Don't do anything if this file was called directly. if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } revenue – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Wed, 19 Jun 2024 17:51:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Navigating the Post-Tax Time Slump: How Businesses Can Shift Their Strategies to Maintain Revenue https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/ https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/#respond Wed, 19 Jun 2024 17:51:13 +0000 https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/ [ad_1]

As the Australian financial year draws to a close, businesses in Australia are bracing themselves for the traditional post-tax time slump in spending. However, this lull presents an opportunity for businesses to reassess their marketing strategies and adapt to the evolving digital landscape.

Zib Digital is helping businesses navigate the changing landscape and maintain revenue. Digital marketing has become an indispensable component of any successful marketing strategy, with Australians spending over 6 hours online daily, according to a recent 2024 Hootsuite report. This presents a significant opportunity for businesses to connect with their target audience and drive sales. Zib Digital has identified 3 key areas for their clients to focus on during the post EOFY period: 

1. Focus on Retention Marketing

After the explosive ‘End Of Financial Year’ marketing period, businesses often experience a slump in sales. Instead of solely focusing on acquiring new customers, Zib Digital encourages their clients to prioritise retention marketing strategies to keep existing customers engaged. This can include loyalty programs and personalised offers to increase repeat business. Creating innovative paid and organic content strategies and alluring copy that promotes loyalty initiatives will incentivise customers to re-engage with a product or service offering, once the EOFY price promotions have come to an end. 

2. Leverage Digital Channels

Post-tax time, Melbourne brands are looking for effective marketing strategies to reach their target audiences without breaking the bank. Zib Digital offers expert search engine optimisation (SEO) services in Melbourne that drive website traffic, generate leads and promote special offers. Zib’s team of SEO specialists have years of experience in delivering results-driven SEO campaigns. They offer tailored SEO strategies that aim to align with post-tax business goals and objectives. To further maximise online reach and impact, Zib clients should consider combining SEO with pay-per-click (PPC) advertising. By doing this business can improve conversion rate, build brand awareness and increase online visibility, with the goal to turn clicks into conversions and grow the business post tax time.

3. Emphasise Value-Added Services

To differentiate themselves from competitors and attract customers during the post-tax time slump, Zib Digital promotes their clients to emphasise value-added services like on-going consulting, training or product and service maintenance. By highlighting the long-term value these services provide, businesses can attract customers willing to pay a premium for expertise and support. This is a key period for business to sell-in ‘guarantee schemes’ and services to clients which will continue to generate revenue throughout the rest of the year.

As the post-tax time marketing season approaches, businesses must adapt to the changing digital landscape to maintain revenue. By leveraging digital marketing channels and partnering with experienced agencies like Zib Digital, brands can effectively reach and engage with their target audience, driving website traffic, lead generation and conversions (even after the flurry of financial promotions are finished). 

About the company: Zib Digital AU is a leading digital marketing agency based in Melbourne, Australia. Our team of experts specialises in developing and implementing effective digital marketing strategies for businesses of all sizes. With a focus on driving real results, we offer a range of services including social media advertising, SEO, email marketing, and more.

Contact Info:
Name: Zib Digital
Email: Send Email
Organization: Zib Digital
Website: https://zibdigital.com.au/

Release ID: 89133152

If you come across any problems, discrepancies, or concerns related to the content contained within this press release that necessitate action or if a press release requires takedown, we strongly encourage you to reach out without delay by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our committed team will be readily accessible round-the-clock to address your concerns within 8 hours and take appropriate actions to rectify identified issues or support with press release removals. Ensuring accurate and reliable information remains our unwavering commitment.

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Agency Experts Discuss Strategies for Swelling Radio Revenue https://cbomo.com/agency-experts-discuss-strategies-for-swelling-radio-revenue/ https://cbomo.com/agency-experts-discuss-strategies-for-swelling-radio-revenue/#respond Mon, 17 Jun 2024 15:25:29 +0000 https://cbomo.com/agency-experts-discuss-strategies-for-swelling-radio-revenue/ [ad_1]

As radio fights for its share of the proverbial ad revenue pie, Hispanic Radio Conference attendees got a peek behind the agency curtain with a panel of network experts offering a deep dive into the evolving dynamics between agency advertisers and the radio industry.

The discussion featured insights from Clark Logan, President of HRN Media Network; Natalie Henderson, Senior Audio Investor at Horizon Media; and Mark Mandell, Partner of Integrated Investment at UM Worldwide, offering a deep dive into the strategies that drive advertising decisions in the Hispanic market and beyond.

Mandell emphasized the importance of aligning advertising strategies with clients’ Key Performance Indicators, acknowledging that while the Hispanic radio space has its strengths, it also presents unique challenges. He highlighted the value of unwired networks for their ability to fill local spots efficiently, although noting the increased costs associated with this flexibility.

Mandell explained that as radio competes for agency dollars, we need to be more nimble and targeted. He advocates for data-driven radio, which provides vital insights into key markets, helping advertisers to more accurately target their desired audiences.

Henderson discussed the current advertising trends, pointing out that a large percentage of audio budgets are still dedicated to over-the-air broadcasts, though there is a noticeable shift towards digital platforms each year. She noted the necessity sometimes to consolidate partners to meet KPIs and goals effectively.

On the topic of podcasting, Mandell described the sector as crowded but emphasized the importance of live host-read ads for protecting the listener experience. “There’s no clock in podcasting, giving you a much better read,” he stated.

Addressing the issue of diversity, equity, and inclusion, Henderson noted that agencies are leveraging niche marketing strategies to resonate more deeply with listeners, which in turn brings higher returns on investment.

When asked about the momentum of Spanish radio heading into 2025, Henderson was optimistic: “Brands are building specific budgets for Hispanic advertising.” They are also slowly increasing their audio spend as they recognize the medium’s power.

However, both panelists acknowledged challenges, particularly with attribution – the ability to connect audio ads with consumer actions. Mandell pointed out that radio often captures attention during commutes, but attribution can be lost later in the day as listeners engage with other media. Logan raised a critical point about educating stakeholders about the value of radio. “When you mention AM/FM radio to major brands, they often demand proof of its effectiveness,” he said, underscoring the need for ongoing education about radio’s reach and potential.

The panel agreed on the necessity for quality in both advertising and content to engage effectively with the Hispanic market. Mandell added that joining a network could provide an immediate influx of revenue, especially for stations that might otherwise rank lower in market standings.

In conclusion, while the landscape of radio advertising is shifting, the panelists at the Hispanic Radio Conference 2024 highlighted the enduring value and unique challenges of engaging audiences – Hispanic or otherwise – through radio.



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From $50 and a Laptop to Making Clients Millions in Revenue: Marketing Wizard Andreas Steinmetz’s Codeery Redefines Success https://cbomo.com/from-50-and-a-laptop-to-making-clients-millions-in-revenue-marketing-wizard-andreas-steinmetzs-codeery-redefines-success/ https://cbomo.com/from-50-and-a-laptop-to-making-clients-millions-in-revenue-marketing-wizard-andreas-steinmetzs-codeery-redefines-success/#respond Thu, 28 Mar 2024 04:38:07 +0000 https://cbomo.com/from-50-and-a-laptop-to-making-clients-millions-in-revenue-marketing-wizard-andreas-steinmetzs-codeery-redefines-success/ [ad_1]

The journey of marketing wizard Andreas Steinmetz from humble beginnings to leading Codeery’s groundbreaking data-driven approach has transformed the marketing landscape, propelling businesses to unprecedented success. Codeery empowers businesses to reach the right audience at the right time through game-changing data analytics techniques, revolutionizing digital marketing strategies worldwide.


Launching a marketing business is daunting, especially with intense competition and limited resources. Yet, rising Andreas Steinmetz defied the odds in 2017 when he launched Codeery with just $50 and a laptop from his home in Denmark. Today, Codeery stands as a testament to Steinmetz’s vision and persistence, generating millions of dollars in revenue for its clients worldwide.

“Initially, it felt like an uphill battle with no clear path to success. But I knew I had to start somewhere, even if it meant starting small, which is literally just $50,” reflects Steinmetz on his journey. “With determination and a relentless drive, I was determined to change the game and create something big. I wanted to help more brands and companies while bringing a new approach to entrepreneurship.”

Initially trained as a full-stack developer, Steinmetz discovered the potential of a data-driven approach to marketing. “Data has always fascinated me. I saw an opportunity to leverage data analytics to redefine marketing strategies,” says Steinmetz. This realization laid the foundation for Codeery’s innovative approach.

Transitioning from his role as a developer in various companies, Steinmetz shifted gears to build Codeery, which was, at that time, barely making money as a consultancy developer company. “It was a pivotal moment for me. I took a leap of faith to pursue my entrepreneurial goals,” Steinmetz recalls. 

Steinmetz believes that with data analytics techniques, companies and brands can better understand their market and clientele, leading to effective digital marketing tactics, more personalized customer interactions, greater customer satisfaction, and bigger profits. He states, “Data can be such a key driver of success. It helps improve decision-making and campaign targeting. It’s a make or break for most companies out there.” 

In the last few years, Codeery has experienced massive growth, with Steinmetz at the helm. Embracing the data-based model, the company spent over USD 3 million in advertising, delivering exceptional results for its clients. “Our data-driven approach has been a game-changer. It’s fascinating to see the impact we’ve had on our clients’ success,” shares Steinmetz.

Grateful for the remarkable growth, Steinmetz has lauded his team and clients. “I am deeply grateful for the trust our clients have placed in us. None of this would have been possible without the dedication of our team and the unwavering support of our clients. Codeery has gone a long way from just $50, and it’s not going anywhere. Codeery is here to help more and more businesses out there,” says Steinmetz.

With this momentum, Codeery has expanded its team, now comprising four employees, and is poised for further growth. “We’re just getting started. Our goal is to scale our operations and continue to empower businesses with our data-driven marketing solutions. We’re on track to helping more clients,” affirms Steinmetz.

According to Steinmetz, data revolves around consumer demographics and behaviors, enabling brands and companies to reach the right people at the right place and time. By leveraging data-driven insights, Codeery enables businesses to tailor their messaging and offerings to specific audience segments, maximizing engagement and conversion rates.

Codeery, a leading marketing agency, prides itself on its comprehensive services, catering to clients across various platforms. With a team of seasoned marketers, developers, and designers, Codeery offers unparalleled expertise and support, ensuring client satisfaction every step of the way.

For more information about Codeery and how businesses and brands can help elevate their marketing efforts, please visit https://codeery.com/.

About Codeery:

Codeery is a leading marketing agency dedicated to providing comprehensive solutions tailored to the unique needs of each client. With a commitment to innovation and excellence, we specialize in leveraging sophisticated data analytics techniques to drive results and maximize ROI. The team of seasoned marketers, developers, and designers brings decades of combined experience to every project, ensuring unparalleled expertise and support.

Contact Info:
Name: Andreas Steinmetz
Email: Send Email
Organization: Codeery.com
Website: https://codeery.com/

Release ID: 89125281

Should any errors, concerns, or inconsistencies arise from the content provided in this press release that require attention or if a press release needs to be taken down, we kindly request that you immediately contact us at error@releasecontact.com. Our efficient team will be at your disposal for timely assistance within 8 hours – taking necessary measures to rectify identified issues or providing guidance on the removal process. We prioritize delivering accurate and reliable information.



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Nike Warns Investors Revenue Might Shrink https://cbomo.com/nike-warns-investors-revenue-might-shrink/ https://cbomo.com/nike-warns-investors-revenue-might-shrink/#respond Fri, 22 Mar 2024 21:04:56 +0000 https://cbomo.com/nike-warns-investors-revenue-might-shrink/ [ad_1]

Nike warned investors on Thursday that its sales revenue could fall as it cuts back on classic shoes and focuses on innovating new products.

The company expects revenue to dip by a low-single-digit percentage in the first half of its fiscal year, beginning in June, according to Reuters. Nike CFO Matthew Friend told investors in a post-results call on Thursday that the company intends to make fewer of its classics, like Air Force 1s and Pegasus running shoes, in favor of new products.

“We know Nike’s not performing at our potential,” Chief Executive Officer John Donahoe said on a conference call, according to Bloomberg. “It’s been clear that we need to make some important adjustments.”

Nike shoes at a Macy’s store on March 21, 2024, in San Francisco, California. (Photo by Justin Sullivan/Getty Images)

Donahoe told investors that new running shoes were on their way this year, including shoes targeted at “everyday runners” with Nike Air cushion support.

Related: Casual Runners Are Racing Away From Nike and Toward Competitors — Here’s Why

Back in December, Donahoe told investors about a $2 billion savings plan to cut costs over the next three years. In February, the company stated that the plan would involve reducing its global workforce of 83,700 employees by 2%.

Nike is the world’s largest sportswear retailer, according to Statista, outpacing competitors like Adidas and Puma in footwear revenue by at least $15 billion in 2022. Footwear makes up the majority of Nike’s profits at 68%, according to the same source.

The retail giant has recently faced challenges due to shifting consumer demand for the look and feel of shoes and industry competitors like Hoka and On, per a Reuters report.

Related: ‘A Hell of a Round’: Tiger Woods Severs Partnership With Nike After 27 Year

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TikTok Shop ‘hard to crack’ but does boost revenue, say CMOs. Read their top tips https://cbomo.com/apiclick-aspxreffexrssaidtid65d3a078a420499d857e93a40cfcc6aburlhttps%3a%2f%2fwww-thedrum-com%2fnews%2f2024%2f02%2f15%2ftiktok-shop-hard-crack-does-boost-revenue-say-cmos-read-their-top-tipsc/ https://cbomo.com/apiclick-aspxreffexrssaidtid65d3a078a420499d857e93a40cfcc6aburlhttps%3a%2f%2fwww-thedrum-com%2fnews%2f2024%2f02%2f15%2ftiktok-shop-hard-crack-does-boost-revenue-say-cmos-read-their-top-tipsc/#respond Mon, 19 Feb 2024 18:39:57 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid65d3a078a420499d857e93a40cfcc6aburlhttps%3a%2f%2fwww-thedrum-com%2fnews%2f2024%2f02%2f15%2ftiktok-shop-hard-crack-does-boost-revenue-say-cmos-read-their-top-tipsc/ [ad_1]

Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform.

TikTok’s marketplace is embedded into the app with a dedicated shop button. It also allows users to shop directly on the platform. Products on the Shop page are displayed like any other e-commerce site with static images and product information below. Items can also be brought directly from a video served on the homepage, as well as live shopping sessions.

What is TikTok Shop’s offering?

  • In-feed video and live shopping: Users can shop tagged products directly from videos and in the ‘For You’ feed.

  • Product showcases: Browse product collections, read reviews and purchase directly from a brand’s profile page.

  • Shop tab: A product marketplace where businesses can display their products and customers can easily search and discover promotions, get new product recommendations and manage their orders, all within a single tab.

  • Affiliate program: A way for creators to connect with sellers through commission-based product marketing.

  • Shop ads: Brands can buy spots within the TikTok Shop page to promote their shop pages and purchase through the ad.

  • Fulfilled by TikTok: A logistics solution that TikTok handles the packing and shipping process for merchants.

  • Secure checkout: TikTok works with trusted third-party payment platforms to facilitate transactions on TikTok Shop.

Plastic-free deodorant Wild is already seeing health revenue from TikTok Shop, but its marketing director Harry Symes-Thompson says it’s pretty hard graft.

“It’s a novel channel, which I think is hard for brands to crack. But it does give you a bit of defensibility from competitors,” he says. “It’s a very difficult channel to manage because the integrations between TikTok and your Shopify stores are really difficult and TikTok does like to make it hard.”

However, he says when you get a good surge of traffic to a live video it can drive lots of revenue. Symes-Thompson says customers are going to become “more savvy to how it works” so advises brands to be “creative with the topics that you talk about and make it slightly different each time.”

He also says: “You have to be clever with the offers and you have to have a great host talking who knows their stuff. The TikTok customer is very different from any other customer. They want instant kind of gratification. It’s quite an impulse-driven purchase so you have to be funny, creative, and have a great offer.”

While in its infancy, TikTok Shop is about testing different concepts and offering to find out what sticks, though Symes-Thompson also says that for hosting live sessions it can be very tiring. “I went on one for 15 minutes and it’s draining.”

Brand Agency London, which owns Lottie London and I am Proud, is already seeing big gains on TikTok Shop. Nora Zukauskaite, the global marketing director, says: “We are on the next stage of our TikTok journey, which is through social commerce. That is becoming a really big revenue driver and revenue stream for us and in some months can be 30% of DTC revenue in the UK.”

Zukauskaite has observed the “explosion” of brands developed purely for social commerce, with TikTok Shop leading the way. “We keep seeing lots of trends and a lot of products becoming super popular, selling very high levels, and those brands are completely created on TikTok Shop. Within beauty, we will see more and more brands being created this way versus traditional long-term brand building purpose-led style.”

There is a big unknown, however, over how these brands will fare in the long term. “At the moment, the communications and the sales are very product-driven, very tactical very attention-grabbing and transformational content,” she says.

The brand-building tactics are completely different from the traditional strategies the big multinational companies have been employing for decades, Zukauskaite explains.

5 tips for TikTok Shop

  1. Give out customer perks, offers like free shipping or discounts for buying multiple products.

  2. Buy TikTok ads to boost the shopping pages.

  3. Kickstart a TikTok challenge and hand out free products as prizes.

  4. Partner with a content creator, but make sure they know your products inside and out.

  5. Be quick to respond to customer queries.

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How Affiliate Sales and Marketing Consultants Help Businesses Boost Revenue https://cbomo.com/apiclick-aspxreffexrssaidtid64c6c9a885524c218131e0f7002a4a45urlhttps%3a%2f%2ftechbullion-com%2fhow-affiliate-sales-and-marketing-consultants-help-businesses-boost-revenue%2fc4198447968683927/ https://cbomo.com/apiclick-aspxreffexrssaidtid64c6c9a885524c218131e0f7002a4a45urlhttps%3a%2f%2ftechbullion-com%2fhow-affiliate-sales-and-marketing-consultants-help-businesses-boost-revenue%2fc4198447968683927/#respond Sun, 30 Jul 2023 20:35:52 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid64c6c9a885524c218131e0f7002a4a45urlhttps%3a%2f%2ftechbullion-com%2fhow-affiliate-sales-and-marketing-consultants-help-businesses-boost-revenue%2fc4198447968683927/ [ad_1]

Are you a business owner, striving to boost your revenue and reach new heights of success? Look no further! In today’s fast-paced digital world, affiliate sales and marketing consultants have emerged as invaluable assets for businesses aiming to skyrocket their profitability. These experts possess the secret formula that unlocks hidden opportunities, connecting your brand with an extensive network of potential customers. Join us on this exciting journey as we delve into the world of affiliate sales and marketing consultants, uncovering how they can transform your business from mere survival to astonishing triumph.

What is an affiliate sales and marketing consultant?

Affiliate sales and marketing consultants are experts at helping businesses boost revenue through affiliate marketing. These consultants use their knowledge of the affiliate marketing industry and the tools and techniques that work best to help businesses make the most money from their affiliates.

Affiliate marketing is a great way for small businesses to make extra income while also promoting the brands that they trust. Affiliate sales and marketing consultants can help businesses get started with affiliate marketing, manage their affiliate accounts effectively, and maximize their earnings potential.

Affiliate sales and marketing consultants can provide resources like directories of credible affiliates, detailed tutorials on how to market an affiliate program, and advice on setting up successful affiliate agreements. They can also help businesses troubleshoot problems with their affiliates, identify new opportunities through strategic alliance building, and more.

By consulting with an affiliate sales and marketing consultant, businesses can ensure that they are maximizing their earnings potential from their affiliates while also meeting their specific needs.

What do they do?

Affiliate sales and marketing consultants help businesses boost revenue by creating or driving online traffic to their products or services. They do this by partnering with other businesses, and then generating revenue for their clients through the sale of advertising space or product links. Affiliate marketing is an effective way to drive traffic to a website, as it requires very little effort on the part of the business.

Benefits of using one

Affiliate sales and marketing consultants can help businesses boost revenue by helping them to identify and capitalize on new market opportunities, providing strategies for marketing and selling their products online, and helping to drive traffic to their website. Consultants can also assist in setting up aggressive affiliate programs, building relationships with key buyers, and generating leads. In addition, by leveraging social media platforms, consultants can provide ongoing promotion and SEO services for their clients’ websites. By working together with a consultant, businesses can maximize the potential benefits of affiliate marketing while achieving optimized results.

How do they help businesses?

Affiliate sales and marketing consultants can be a very helpful resource for businesses looking to boost revenue. These professionals often have extensive experience in the affiliate industry and can help businesses develop effective affiliate marketing strategies, connect with high-quality advertisers, and promote their products/services effectively. In addition, affiliate sales and marketing consultants typically offer other services such as website design, online advertising, and ecommerce management. As a result, they can provide a comprehensive solution that boosts business growth and profitability.

Potential challenges with using an affiliate sales and marketing consultant.

There are a few potential challenges businesses might encounter when working with an affiliate sales and marketing consultant. One challenge is that the consultant may not have a strong understanding of the business’ specific needs, which could lead to inaccurate recommendations or ineffective interventions. Additionally, the consultant’s services may be too costly or time-consuming for the business to implement on its own, necessitating the use of resources outside of the company’s budget. And finally, businesses must be willing to devote a significant amount of time and resources to working with their consultant in order to reap the full benefits of their services.

Conclusion

Affiliate sales and marketing consultant helps businesses boost revenue. Through the use of various techniques and methods, these consultants are able to identify and capitalize on customer demands while also creating positive brand experiences. In turn, this helps businesses achieve higher revenues and increased market share.

 









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Twitter ad revenue share feature set for rollout https://cbomo.com/twitter-ad-revenue-share-feature-set-for-rollout/ https://cbomo.com/twitter-ad-revenue-share-feature-set-for-rollout/#respond Thu, 29 Jun 2023 03:39:27 +0000 https://cbomo.com/twitter-ad-revenue-share-feature-set-for-rollout/ [ad_1]

A new Twitter ad revenue share feature is reportedly set for a public launch, with options for the new initiative discovered in the platform’s back-end code.

It’s been difficult to keep up with the news coming out of Twitter over the past six months or so. It seems to be in a state of constant flux, and nobody quite knows where it could be heading next. With this most recent development, the company intends to offer creators and influencers financial rewards for ads posted as replies to their Tweets.

Elon Musk has bemoaned Twitter’s financial woes since he took over the platform back in October 2022. It seemed strange then that he would decide to behave in such a way that sent advertisers running for the hills, and he has yet to reassure all major brands that he is not at the helm of an increasingly toxic and hate-filled platform.

However, Twitter needs to make money somehow, and Musk needs to make the platform a more attractive space for brands and creators if he wants his newly acquired company to be financially viable for the long term.

Twitter has long been a space largely populated by journalists and politicians. While these users serve an important social function and are the main reason why Twitter is regarded as such a valuable news source, the lack of more entertainment-focused creators and influencers means Twitter has lagged behind other platforms, like Instagram, TikTok, and YouTube.

With the new Twitter ad revenue share feature, it’s clear that the company is looking to provide incentives to attract more creators and influencers to the platform. The feature will be made available to Twitter Blue subscribers and will offer them a share of revenue generated by ads posted in replies to their Tweets.

It would appear that the feature is primed for public launch, and users can expect to see the option made available soon. According to reports, the revenue-sharing plan will launch with a $5 million lump sum that will be shared among creators and influencers on the app.

For affiliate marketers, this new feature could see Twitter become a more attractive option. Affiliates can currently see better results on rival platforms, but with this new feature, affiliates who share links and products on Twitter will have the chance to generate additional revenue from ads posted in their replies.

Affiliate program managers should be watching this situation closely, and they must be prepared to renew their focus on Twitter as part of their campaign management strategies.

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Twitter ad revenue plummets as Elon Musk blames advertisers https://cbomo.com/twitter-ad-revenue-plummets-as-elon-musk-blames-advertisers/ https://cbomo.com/twitter-ad-revenue-plummets-as-elon-musk-blames-advertisers/#respond Sat, 10 Jun 2023 04:16:16 +0000 https://cbomo.com/twitter-ad-revenue-plummets-as-elon-musk-blames-advertisers/ [ad_1]

Twitter is once again in trouble, with its ad revenue reportedly dropping drastically, but Elon Musk says advertising on the platform is “on the upswing”.

According to the New York Times, Twitter’s U.S. advertising revenue has been down 59% from last year between April 1 and the first week in May, landing at $88 million and weekly ad revenue sales projections are regularly missed.

In a conversation held on Twitter Spaces hosted by Robert F. Kennedy, Musk lamented this situation and blamed advertisers, saying: “Twitter has seen extreme pressure from advertisers and has at least in the West, seen an advertising boycott from a lot of companies. I think this is a fundamental corruption of democracy. And the public should be absolutely outraged by this.”

“I would like to, for sure, thank those companies that have stuck with us like Apple and Disney and many others, but we have for North America and Europe seen roughly half of our advertising disappear overnight, simply because we insist on free speech.“

Curious. Apprehension from advertisers has been building since Elon Musk’s takeover of the platform, with concerns around a platform that does not distinct “free speech” from “hate speech”, is seeing an “unprecedented” rise in hate speech, fired a majority of his moderation team in order to fight hate speech, and is now rife with adult content, including online gambling, drugs and pornography.

It’s almost like this could have been easily predicted. It’s a situation that YouTube has already been through once with “the adpocalypse” and advertisers are not quiet about the fact that they pull marketing in association with anything that goes against their brand or that their users might consider unethical.

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How to Earn Over $200K in Revenue From Affiliate Marketing Websites https://cbomo.com/apiclick-aspxreffexrssaidtid6464b2f3085e45a98fb87a1ac27c301aurlhttps%3a%2f%2fwww-businessinsider-com%2fhow-to-earn-six-figures-with-affiliate-marketing-websites-2023-5c1696207887399911314mk/ https://cbomo.com/apiclick-aspxreffexrssaidtid6464b2f3085e45a98fb87a1ac27c301aurlhttps%3a%2f%2fwww-businessinsider-com%2fhow-to-earn-six-figures-with-affiliate-marketing-websites-2023-5c1696207887399911314mk/#respond Wed, 17 May 2023 10:56:52 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid6464b2f3085e45a98fb87a1ac27c301aurlhttps%3a%2f%2fwww-businessinsider-com%2fhow-to-earn-six-figures-with-affiliate-marketing-websites-2023-5c1696207887399911314mk/ [ad_1]

  • Bruce Paulson is a freelance SEO specialist who creates affiliate marketing websites.
  • Paulson said his business started to grow once he put himself in the customer’s shoes.
  • He said he sunk more money back into his business last year than ever and it became his most successful year.

This as-told-to essay is based on a conversation with Bruce Paulson, a 43-year-old freelance SEO specialist from North Carolina about scaling his business. It’s been edited for length and clarity.

In 2022, I made almost $203,000 in revenue from affiliate marketing alone. Affiliate marketing is the strategy that helped to move the needle for my income.

I’ve been the owner-operator of an SEO agency since 2015. For the first five years, all I did was work with clients, but I struggled to grow my business. Even though I was good at getting SEO results, which is moving a website to the top of Google searches, I wasn’t good at selling my SEO services.

But in 2020, I started learning how to build simple affiliate websites, which is where you recommend a product or service and if someone makes a purchase you get a small payout. 

When I first started doing affiliate marketing I didn’t understand it 

At first, not much was happening so for a long time I thought I was building websites and going nowhere. I didn’t know how to put an offer in front of an audience or how a company would pay me for traffic from my website. Once I started, I slowly began to learn — and I’m still learning.

Affiliate marketing is about building a targeted audience, or traffic. If I have a website about stand-up paddleboards that gets a lot of monthly visits from paddleboard enthusiasts, I can buy a product, write a review about it, and possibly recommend the product to readers.

If the readers like what I say, click on my link to the company, and buy a paddleboard, I can get anywhere from 3% to 10% of the purchase price in commission.

Once I understood affiliate marketing, I started to put myself in the customer’s shoes 

I started to think about the questions customers might have about a particular product, then I’d write articles that answer those questions. Doing this correctly can lead to more sales. 

Eventually, I made my first sale and wanted to make more. So I built more affiliate websites. I also tried a bunch of different niches, from water sports, insurance, and mortgages to credit cards, boats, and the health industry. 

I have affiliate offers from Amazon, Avantlink, ShareASale, and other private programs

Amazon is pretty easy to get into — all you have to do is have public advertising disclosures on your website. Avantlink and ShareASale are similar except they have lots of companies that work with them, and those particular companies have to approve you by looking at your website and seeing if they want to work with you.  

If I have a website about stand-up paddleboards and I apply to a big company’s running-shoes program on Avantlink, that company probably won’t accept me because my website traffic is not relevant to their market. But if I apply to the Bluefin stand-up paddleboard program with my paddleboard website, I’ll likely get accepted because my traffic is relevant to that company, and there’s a decent chance that exposure for Bluefin will result in sales.

In my first two years of building affiliate websites, I probably spent more money on them than I made 

I’m currently running six websites and plan to build more. There are many costs associated with each website. Some expenses include buying a domain for around $20, securing hosting for $180 per year, and paying a cheap web designer on Upwork to build the first five pages of the website for around $300. 

I could write articles myself for free, but it takes me forever and they aren’t the best articles, so I opted to pay for decent articles at $100 per article — I need a minimum of 30 articles but realistically around 200 articles on the sites. I pay a cheap web designer on Upwork to post my articles for $10 to $15 per article. Additionally, I pay $2,400 per year for an Ahrefs account, which is a tool for keyword research, competition analysis, and more.

When building affiliate websites I need some interest in the topic like water sports, finance, or digital marketing. If I don’t have interest in the topic, I get frustrated and quit.

In 2022 I got better at asking myself, what is someone really after when they search for something on Google

I got better at thinking about “the intent behind the intent.” That’s helped me focus on ranking for more specific searches. Now, instead of trying to rank for “socks” — a term that gets a ton of monthly searches, is super hard to rank for, and has a very low conversion rate —  I focus on ranking for searches like “winter socks that are warm and will keep my feet dry.” The latter has way less search volume, is not that hard to rank for, and has a very high conversion rate.

If I can rank No. 1 in Google for “winter socks that are warm and will keep my feet dry” and I recommend a nice pair of Smartwool socks, then I have a very good chance of making that sale — and that’s my entire approach to SEO these days. 

Having success at affiliate marketing has made me more successful at signing new clients

It’s counterintuitive to put zero effort into looking for new client-work, yet have more people reaching out to me than ever. This turn of events has made it so I can turn down smaller jobs that aren’t a good fit for me and focus on working with companies where I can move the needle.

When I was struggling with my business, if I worked harder I would just be struggling harder. Now that I’m getting some traction I have more energy. I wake up early and even work on the weekends.

I’ve sunk more back into my business this year than I could’ve ever imagined

Last year I spent $25,000 to join The Forge marketing mastermind group and it terrified me to do this. While medical bills and college were technically more expensive, this is the most money I’ve ever willingly spent in my life — even more expensive than the $16,000 I spent on a 2007 Subaru Forester that I still drive daily. 

I joined the digital business mastermind group because the folks who taught me SEO in the first place created it. Even though I was already having some success with affiliate marketing,, I thought it would be great to have people who were way ahead of me look at my business and tell me how to improve it. It’s also cool to be around people who are positive and motivate me to work harder.  

2022 was my most successful year financially. For the first time, I have some traction with my business, and I want to pour as much gas on the fire as I can. I think in a few years, I’ll be able to look back and have built something my parents can be proud of.

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Revenue reaches record €15.8m at Raketech in Q1 https://cbomo.com/apiclick-aspxreffexrssaidtid645d0cdff07245f481803044b889fe09urlhttps%3a%2f%2figamingbusiness-com%2ffinance%2fquarterly-results%2frevenue-reaches-record-e15-8m-at-raketech-in-q1%2fc1130263149/ https://cbomo.com/apiclick-aspxreffexrssaidtid645d0cdff07245f481803044b889fe09urlhttps%3a%2f%2figamingbusiness-com%2ffinance%2fquarterly-results%2frevenue-reaches-record-e15-8m-at-raketech-in-q1%2fc1130263149/#respond Thu, 11 May 2023 15:42:26 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid645d0cdff07245f481803044b889fe09urlhttps%3a%2f%2figamingbusiness-com%2ffinance%2fquarterly-results%2frevenue-reaches-record-e15-8m-at-raketech-in-q1%2fc1130263149/ [ad_1]

Affiliate group Raketech said growth in its core affiliation marketing segment helped drive revenue up 24.4% to a record €15.8m (£13.7m/$17.3m) in the first quarter of 2023.

During the three months to 31 March, Raketech said it continued to pursue its strategy for profitable growth across affiliation marketing, as well as its sub-affiliation, and betting tips and subscriptions segments.

While the latter experienced a decline in revenue, growth across the two other segments meant revenue for the whole group was up year-on-year, with the business on track to achieve its full-year guidance.

Excluding acquisitions, revenue is expected to reach between €60.0m and €65.0m, while earnings before interest, tax, depreciation and amortisation (EBITDA) is forecast to be in a range of €20.0m to €24.0m.

“The strong result was mainly generated within our core, high margin segment, affiliation marketing,” Raketech chief executive Oskar Mühlbach said. “Based on the successful start of the year, we remain confident around our full year guidance.

“Considering the strong start of the year, we are confident reiterating our previously communicated revenue guidance for the full year.”

Results

Breaking down segmental performance in Q1, affiliation marketing revenue was 31.9% up year-on-year to €10.8m, representing 68.1% of all revenue. Raketech noted “exceptional” results from the Rest of World market, driven by Casumba and OnlineCricketbetting, while its flagship assets in the Nordics also delivered in line with expectations.

Sub-affiliation revenue also increased 46.3% to a record €2.6m, with the majority of growth attributed to strong results from network sub-affiliation in South America. This area of the business accounted for 22.7% of total revenue in Q1.

Revenue from betting tips and subscriptions declined 30.9% to €1.4m, representing 9.2% of overall quarterly revenue. Raketech said this was due to lower results from its win-share component, which is based on its sport betting predictions.

Upfront payment accounted for 41.4% of all Q1 revenue, while revenue share agreements contributed 34.7%, flat fee 14.8% and betting tips and subscriptions 9.1%. Splitting revenue by gambling type, casino revenue was €12.0m and sports betting €3.8m.

In terms of geographical performance, the Rest of World segment generated €7.5m, a rise of 79.9% on the previous year. Nordics revenue increased 6.9% to €5.8m, but Rest of Europe revenue fell 15.0% to €568,000 and US revenue was down 21.7% to €1.9m.

Raketech also noted a 54.4% increase in the number of new depositing customers to 54,846.

Net profit growth

Looking at spending during Q1, total operating expenses were 26.3% higher at €12.0m, with costs up in all areas. After also including €809,000 in finance-related costs, this left a pre-tax profit of €3.0m, up 20.0% year-on-year.

Raketech paid €119,000 in tax for the quarter and also accounted for €87,000 in deferred tax, meaning it ended Q1 with a net profit of €2.8m, a 27.3% rise from €2.2m last year. In addition, reported EBITDA was 20.1% higher at €6.1m.

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