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Recent hits like Pathaan and Drishyam 2 went easy on traditional publicity. (Photo: Twitter @ajaydevgn)

Film studios rethink marketing strategies

[ad_1] New Delhi: Film studios and production houses say it might be time to junk older marketing strategies, given that recent hits like Pathaan and Drishyam 2 went easy on traditional publicity, with hardly any media interactions and public appearances. “It isn’t that costs have consciously been brought down, it’s just that the marketing strategies…

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