In this episode, Jenny Gonzalez, Co-Founder and CEO, Rocahead, shares her journey into the industry and offers valuable insights. She emphasises the importance of hustle and continuous learning, highlighting the need to stay up-to-date with industry trends and techniques. Jenny also discusses the changing landscape of traffic sources and the role of technology in affiliate marketing. She encourages affiliates and program managers to find their niche and specialise, in order to add value to the ecosystem. The episode concludes with a discussion on upcoming events and the importance of collaboration in the industry.
Listen in here for all of the insights:
The Hustle Explained
Jenny explains that working in this industry means that: “You have to have passion for this because it’s not easy. A lot of people look at social media and look at online marketers and think they’re living the life. That all they do is travel the world, party, hang out with each other and make money. What most people don’t realise is how much work it takes to get to this point.”
Lee-Ann asks, “I want to talk to you about that because you talk about hustle a lot. Can you describe what that hustle has been for the last 10 years, because people listening to this podcast, they’re either new into the industry or they’re looking to level up and get to the next part of their career. But how do you actually hustle to get from affiliate account manager to senior in a space of very short time?”
Jenny replies, “It can move fast, but doesn’t necessarily have to move fast. I feel that I made this happen. It was no coincidence. I had a plan when I started to have a promotion every two years – either vertically or laterally. But my point was every two years, I had to be one step up from what I was before. And also that didn’t just happen.
“I needed to be willing to work harder, put in more hours, study more, and go the extra mile every single day. So when I usually explain this to people, I say I had no life for 10 years. I sacrificed friendships, I sacrificed personal relationships. I didn’t start a family when I was supposed to start it. All of this so I could focus on a super fast career ramp-up. And that was a personal choice and I’m super happy I did it. It’s not as easy as it seems. But if you’re willing to, you will do it. There is absolutely every chance that if you put your heart into it, you will accomplish it.”
Continuous Learning
Lee-Ann asks, “How much information do you read in a day to keep your skills level at the top of the game? Your skills level really is at the top of the game. How much of your daily time goes into skills development?”
Jenny says, “It kind of depends on the day. For example if there is something crazy that has happened and I have to dive into it. But at any given point, not only am I studying to improve my skills, like my technical skills and my online marketer skills, but I’m deeply fascinated by humans and I’m constantly reading about psychology and about personal growth and trying to understand what makes humans tick.
“In this industry, there are such interesting people. So whenever I can, I love talking to people about what’s happening and where they think the industry is going and what the particular vertical has going on. It’s just knowing what people are up to and why and what’s coming. So I would say most of my day is dedicated to that.”
New Traffic Sources
Lee-Ann asks, “Where are some of the places that you’re looking for new traffic sources that are maybe a little bit kind of left field and not he standard Google search and SEO and all of those types of things? Are you finding value sources everywhere and anywhere? Are you going to multiple events?
Jenny replies, “I travel for a living. I am very into the face-to-face understanding of what people do, what makes them tick, and understanding if I am the right solution for them. Because once I start working with my traffic sources, I don’t want to work with everyone. I have zero interest in working with everyone. I want to work with smart people that know what they’re doing and they want to scale. I want those guys that are capable of scaling up to whom I can provide help and consult and help them optimise their setup. You definitely want to ensure that you’re going to the right place, working with the right advertisers, working with the right traffic sources, making sure that everyone down that line is good. In order to make that happen, it’s all relationship building. It’s creating trust.”
Listen to find out more about:
- The importance of hustle and continuous learning.
- Building successful relationships – crucial for long-term success.
- Finding your niche and specialising to give you a competitive edge.
- Collaboration and adding value to each other is key in the industry.
Key segments of this podcast and where you can tune in to go direct:
[12:00] The Changing Landscape of Traffic Sources
[15:00] Creating Trust and Relationship Building
[28:25] Lessons to Take Away This Week
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]]>We’re kicking off the 11th season of the Affiliate Marketing Podcast with special guest Rick Magennis. Rick has been in affiliate marketing for over 12 years and is the founder and president of Bearcat Media, an affiliate marketing agency that specialises in growing eCommerce brands.
Lee-Ann will be quizzing Rick on all things affiliate marketing, from building concrete relationships with partners to creating a well-rounded bank of affiliates. Listen in here for all the insights.
With Rick’s extensive experience in affiliate marketing, there was a lot to discuss when it comes to the changes in affiliate marketing, and how to develop an affiliate marketing partnership. Read on for the highlights of this week’s podcast.
A lot has changed in affiliate marketing
The affiliate marketing industry isn’t quite as new as someone from the outside looking in might imagine. Even the wild west of YouTube had its shoutouts and brand deals as part of the affiliate marketing business.
Rick said: “Back when, uh, when I started, it was the content producers and the influencer space, it wasn’t nearly as big as it is. So, a lot of the focus was on like the coupons, cash back, loyalty. There were content sites out there, but they were not as prevalent as they are now. And the evolution of the industry now, where content producers or content creators are in the forefront. And that’s primarily where I see the industry headed is towards that.”
What big changes can we expect in the industry?
We’ve had a lot of speculation in the early months of 2023, and throughout the AMPLIFY Summit, on where affiliate marketing is going in the future. So, of course, we had to ask what he thinks is waiting around the corner…
Rick says: “It’s a trend that’s been happening for actually a little while, but it’s a majority of the brands that we work with and that we talk to. They don’t want to deal with the coupon sites anymore. So they want to cut them out and they want to provide those coupon codes or those deals to the content producers, the ones that are driving the high-quality traffic to their site.”
Why building relationships with your affiliate marketers is important
Relationships are obviously a big part of affiliate partnerships. It’s right there in the name. It’s an industry of give and take. But like a lot of other relationships, it can be quite fickle. We asked Rick how we should navigate affiliate partnerships for optimal results.
Rick said: “What we preach is building relationships and making sure that your, your partners and your affiliates are taken care of. The affiliate model is primarily a performance-based model, but over the years it’s been getting interwoven into the flat fees and things like that. But affiliate marketing’s still a relationship-oriented business, and you have to build those solid relationships from day one with your affiliates and during any period of time, whether it be a good economic time or a bad, as long as you have those relationships, you’re going to be okay and you should be able to weather the storm because the trust that’s been built. They’re not just a number or just not just a revenue generator. They’re, they’re a partner or an extension of your team and treat them like that.
And further on, Rick goes on to say: “We also look at it like the diversity too. Because if you rely on one type of affiliate and they go away, your program’s done.
“Because if you have a diverse program and you lose a couple of affiliates, you might not feel it as much as if you had one content producer as your only type of affiliate, and a couple of those go away, you’re going to feel it.”
If you would like to hear more on diversifying your affiliate base, listen to Rick share insights on his podcast The Rick Magennis Show.
If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
Or, for the very best advice from industry peers, register to gain access to our Amplify Action Day. Taking place in January 2023 doesn’t mean you’ve missed it. Amplify aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe and it’s all available to stream from our website.
Listen to find out more about:
- The evolution from coupons and codes to modern influencer marketing
- The importance of educating your affiliate partners
- An interesting gardening analogy for affiliate marketing?
Key segments of this podcast and where you can tune into go direct
[10:00] – Building relationships with affiliate partners through communication
[15:00] – Transparency between affiliate partners when it comes to data
[20:00] – The importance of diversity in your affiliate partners
[35:00] – Where does Rick see affiliate marketing going in the future?
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
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