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	<title>Questions &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
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	<link>https://cbomo.com</link>
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		<title>Part 2: Questions We Ask Ourselves About the Future of Affiliate Marketing</title>
		<link>https://cbomo.com/part-2-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/</link>
					<comments>https://cbomo.com/part-2-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Thu, 10 Aug 2023 16:43:34 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Part]]></category>
		<category><![CDATA[Questions]]></category>
		<guid isPermaLink="false">https://cbomo.com/part-2-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/</guid>

					<description><![CDATA[[ad_1] We’re back with the second half of our conversation with Todd Crawford. The impact.com Co-Founder and Vice President of Strategic Initiatives, is continuing his discussion with Lee-Ann about the future of affiliate marketing and where he predicts it’s going with its modern operations. Listen in on the podcast here for all the insights: The CPC addiction Is the CPC (cost-per-click) model really working in every situation anymore? Todd doesn’t seem to think so. He says in&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p><span style="font-weight: 400;">We’re back with the second half of our conversation with <strong>Todd Crawford</strong>. The impact.com Co-Founder and Vice President of Strategic Initiatives, is continuing his discussion with Lee-Ann about the future of affiliate marketing and where he predicts it’s going with its modern operations.</span></p>
<p><span style="font-weight: 400;">Listen in on the podcast here for all the insights:</span></p>
<h4><b>The CPC addiction</b></h4>
<p><span style="font-weight: 400;">Is the CPC (cost-per-click) model really working in every situation anymore? Todd doesn’t seem to think so. He says in the future of affiliate marketing, managers should be looking elsewhere for a better payment method when the situation calls for it.</span></p>
<p><span style="font-weight: 400;">Todd explains: “I think one of the things that is holding this industry back is this addiction or philosophy that this channel is solely pay for performance. I think if those teams could start getting the budget to do CPC or hybrid against a 10% commission or a dollar CPC, whichever is greater because your traffic is worth it. The content you’re creating, the real estate you have, is in such high demand that if I am not willing or capable, of offering an alternative payment model, I’m going to lose out on that traffic and my competitor that can is going to get it.”</span></p>
<p><span style="font-weight: 400;">“We’ve got to get beyond that. It’s not like you should just switch everything to CPC, but when it makes sense, you should test it and use it, or other payment models.”</span></p>
<h4><b>Data is 3D?</b></h4>
<p><span style="font-weight: 400;">Todd definitely shared a new perspective on an old concept: data as 3D. It’s something we probably hadn’t considered. Data is numbers, but does it have any shape or is it an idea? Todd says not only does it have shape, but you’re looking at it all wrong.</span></p>
<p><span style="font-weight: 400;">Todd says: “I think a lot of people, when they do their job, they have their go-to reports, they look at that data and it’s very flat to them, and it’s maybe how they’re being measured.</span></p>
<p><span style="font-weight: 400;">“People use the word ‘data cube’ and data is three dimensional. Most people are looking at it from one side of that cube in a two-dimensional format, and just looking at your data from the other side of that cube is a different perspective.</span></p>
<p><span style="font-weight: 400;">“Understanding data from multiple perspectives helps you understand the data better, and I think becoming fluent in data, it can help you in so many ways.”</span></p>
<h4><b>Drag and drop data</b></h4>
<p><span style="font-weight: 400;">Todd has a prediction of what’s to come in the future of affiliate marketing. In fact, he narrowed it down to the next 18 months.</span></p>
<p><span style="font-weight: 400;">“We’re launching some additional capabilities on top of some of the stuff I already talked about in our contracting. I think data is probably the most important thing and I’m really proud of our Data Lab solution, which is basically a pivot table. We have all your data in our platform that you can just drag and drop and create amazing data without having to use more. It’s an extremely powerful solution, and to me, it’s the data that helps you feel confident in decisions that you have made or that you’re considering. That’s going to be amazing.”</span></p>
<p><span style="font-weight: 400;">If you are interested in discovering more about affiliate marketing insights, and tips – sign up to our newsletter or search our blog for all the latest news and advice. Or for a more personalised approach, </span><a target="_blank" href="https://affiversemedia.com/about-us/" rel="noopener"><span style="font-weight: 400;">book a free call</span></a><span style="font-weight: 400;"> with a member of our agency team. If you’re looking to launch an affiliate program for your business, we can help you navigate and fast-track your program to success.</span></p>
<p>Catch up on Part One of our conversation with Todd, <a target="_blank" href="https://www.affiversemedia.com/part-1-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/" rel="noopener">here</a>.</p>
<p><b>Listen to find out more about:</b></p>
<ul>
<li><span style="font-weight: 400;">         The industry’s addiction to performance</span></li>
<li><span style="font-weight: 400;">         The importance of having “more than one card to play”</span></li>
</ul>
<p><b>Key segments of this podcast and where you can tune into go direct</b></p>
<p><b>[09:00] </b><span style="font-weight: 400;">– Brand to Brand: the new B2B</span></p>
<p><b>[16:00] </b><span style="font-weight: 400;">– Todd’s affiliate marketing pet peeve</span></p>
<p><b>[20:00] </b><span style="font-weight: 400;">– 3D data?</span></p>
<p><b>Rate, Review &amp; Subscribe on Apple Podcasts </b></p>
<p><span style="font-weight: 400;">“I love Affiverse’s Affiliate Marketing Podcast.” </span><i><span style="font-weight: 400;">&lt;– If that sounds like you</span></i><span style="font-weight: 400;">,</span><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;"> please give us a 5 Star rating here</span></a><span style="font-weight: 400;">! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. </span></p>
<p><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;">Click here</span></a><span style="font-weight: 400;">, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. </span></p>
<p><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><b>Subscribe to our podcast HERE!</b></a></p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.affiversemedia.com/part-2-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/part-2-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Part 1: Questions We Ask Ourselves About The Future Of Affiliate Marketing</title>
		<link>https://cbomo.com/part-1-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/</link>
					<comments>https://cbomo.com/part-1-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Fri, 04 Aug 2023 05:33:10 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Part]]></category>
		<category><![CDATA[Questions]]></category>
		<guid isPermaLink="false">https://cbomo.com/part-1-questions-we-ask-ourselves-about-the-future-of-affiliate-marketing/</guid>

					<description><![CDATA[[ad_1] Welcome back to the Affiliate Marketing Podcast! We are kicking off season 13 with a two-parter, as we welcome Todd Crawford to the show. Todd is Co-Founder and Vice President of Strategic Initiatives at impact.com. Join him as he discusses the future of the affiliate marketing industry with Lee-Ann in Part 1 of their conversation. There were simply too many insights to keep this to just one episode! Listen in on the podcast here for all the&#8230;]]></description>
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<p><span style="font-weight: 400;">Welcome back to the Affiliate Marketing Podcast! We are kicking off season 13 with a two-parter, as we welcome </span><b>Todd Crawford</b><span style="font-weight: 400;"> to the show. Todd is Co-Founder and Vice President of Strategic Initiatives at </span><a target="_blank" href="https://impact.com" rel="noopener"><span style="font-weight: 400;">impact.com</span></a><span style="font-weight: 400;">. Join him as he discusses the future of the affiliate marketing industry with Lee-Ann in Part 1 of their conversation. There were simply too many insights to keep this to just one episode!</span></p>
<p><span style="font-weight: 400;">Listen in on the podcast here for all the insights:</span></p>
<h4><b>Feedback is good</b></h4>
<p><span style="font-weight: 400;">Todd points out a big gap in the affiliate partnership that needs to be filled, for the sake of feedback but also its knock-on effects on business in the future of affiliate marketing.</span></p>
<p><span style="font-weight: 400;">Todd says: “My new advice that I’ve been on my soapbox about, is that brands are very focused on how they measure the success of a partner, right? I have a return on ad spend, I have a conversion rate, or just so you know, revenue, volume, and things like that.</span></p>
<p><span style="font-weight: 400;">“But where I think we miss the mark is we don’t ask publishers; how do you measure me? How are you benchmarking me? I think I’m paying you a fair commission, but I might be under benchmarking. So, I need to understand that because you’re not going to lean in as hard. The demand for your content is so high that I’ve got to be on top of my game and I’ve got to understand how you’re measuring me, not so much how I’m measuring you, in order to get the best placements, to get you to lean in and work with me more.”</span></p>
<h4><b>CMO’s: Get your performance marketing experience</b></h4>
<p><span style="font-weight: 400;">We are always talking about how valuable performance marketing is to a brand or to an affiliate, but it’s rarely mentioned just how valuable performance marketing is to a future in affiliate marketing.</span></p>
<p><span style="font-weight: 400;">Luckily, Todd explains: “You’ll see that some of these teams have been renamed as partnership teams. A partnership channel versus affiliate. Titles as well. The individuals are partnership managers. There are people in the C-suite that see this channel as far more valuable than they used to, and there are people who still don’t get it. The more people who get it, the more it gets socialised; those people move to other roles. I read in the </span><i><span style="font-weight: 400;">Wall Street Journal </span></i><span style="font-weight: 400;">in January of this year, someone wrote that CMOs with performance marketing experience are in most demand.”</span></p>
<h4><b>Hunters and farmers in affiliate marketing</b></h4>
<p><span style="font-weight: 400;">Todd came up with an interesting way of describing the different approaches to affiliate marketing. Could the industry be moving away from the more hand-holding, nurturing nature it’s known for, i.e. farmers, and move more towards a “biz dev” approach, or hunters?</span></p>
<p><span style="font-weight: 400;">Todd explains: “I think, historically, affiliate is a very nurturing kind of business model. You’re my affiliate, I want to check in with you, find out how we can do more together, wash, rinse, repeat. But now we’re seeing more of a sales or biz dev focus in those roles.</span></p>
<p><span style="font-weight: 400;">“So, you have the hunters and the farmers, right? ‘I need to go out, I need to talk to this guy, first I gotta get through the door. Will you talk to me? I got the right person. And then I gotta convince them of the opportunity test, you know, optimize, test again, and develop that partnership’. And I think different companies are at different stages there.”</span></p>
<h4><b>To be continued… Don’t miss Part 2 of the conversation with Todd – same time, same place on Thursday 10th August.</b></h4>
<p><span style="font-weight: 400;">If you are interested in discovering more about affiliate marketing insights, and tips – sign up to our newsletter or search our blog for all the latest news and advice. Or for a more personalised approach, </span><a target="_blank" href="https://affiversemedia.com/about-us/" rel="noopener"><span style="font-weight: 400;">book a free call</span></a><span style="font-weight: 400;"> with a member of our agency team. If you’re looking to launch an affiliate program for your business, we can help you navigate and fast-track your program to success.</span></p>
<p><span style="font-weight: 400;">Looking to learn more about ELEVATING your affiliate performance?</span></p>
<p><span style="font-weight: 400;">Access our </span><a target="_blank" href="https://affiversemedia.com/affiverse-elevate-summit-2023/" rel="noopener"><b>ELEVATE Summit</b></a><span style="font-weight: 400;"> ON DEMAND now – to discover the latest affiliate, performance, and partner marketing insights from across the globe. It’s all available to stream directly to your desk, no matter where you are, for a limited time only!</span></p>
<p><b>Listen to find out more about:</b></p>
<ul>
<li><span style="font-weight: 400;">         What makes a brand stand out with affiliate marketing?</span></li>
<li><span style="font-weight: 400;">         The launch of the Partnership Experience Academy</span></li>
</ul>
<p><b>Key segments of this podcast and where you can tune into go direct</b></p>
<p><b>[05:00] </b><span style="font-weight: 400;">– The creation of impact.com</span></p>
<p><b>[15:00] </b><span style="font-weight: 400;">– Emerging markets around the world</span></p>
<p><b>[25:00] </b><span style="font-weight: 400;">– The rewards of affiliate marketing</span></p>
<p><b>Rate, Review &amp; Subscribe on Apple Podcasts </b></p>
<p><span style="font-weight: 400;">“I love Affiverse’s Affiliate Marketing Podcast.” </span><i><span style="font-weight: 400;">&lt;– If that sounds like you</span></i><span style="font-weight: 400;">,</span><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;"> please give us a 5 Star rating here</span></a><span style="font-weight: 400;">! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. </span></p>
<p><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;">Click here</span></a><span style="font-weight: 400;">, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. </span></p>
<p><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><b>Subscribe to our podcast HERE!</b></a></p>
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		<title>5 Questions for the Affiliate Program – Everything You Need to Know</title>
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		<pubDate>Thu, 27 Jul 2023 12:47:34 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Program]]></category>
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					<description><![CDATA[[ad_1] What’s the best way to improve your performance and get new skills in affiliate marketing? The answer would probably be through the experience of the top experts in the market. The special GBC Time project – 5 Questions for Affiliate Program is one of its kind allowing people who work in affiliate marketing to discover something new and explore new options in the industry. So what’s making this project so special? The 5 Questions for the&#8230;]]></description>
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<p class="ta-justify"><strong>What’s the best way to improve your performance and get new skills in affiliate marketing? The answer would probably be through the experience of the top experts in the market. The special GBC Time project – 5 Questions for Affiliate Program is one of its kind allowing people who work in affiliate marketing to discover something new and explore new options in the industry. So what’s making this project so special?</strong></p>
<p class="ta-justify">The <a target="_blank" href="http://www.bing.com/10-questions-for-the-affiliate-program" rel="dofollow noopener">5 Questions for the Affiliate Program</a> will gather the best affiliate programs to discuss their journey and share the most valuable knowledge. We have collected the most common questions to see the perspectives, up-to-date tendencies, and possible challenges that specialists may face while working on various verticals and GEOs.</p>
<p class="ta-justify">This project has a goal to help affiliate marketing specialists at all levels to find absolutely new ways of working in the modern and fast-growing industry. The representatives of the leading affiliate networks will share details of their experience and delightful tips that helped to increase both performance and income.</p>
<p class="ta-justify">Affiliate programs like <strong>Huge Partners</strong>,<strong> 3SNET</strong>, and <strong>Huffson Group</strong> will tell us about the most interesting cases they’ve worked on, the particularities of different verticals, and of course the best GEOs in 2023.</p>
<p class="ta-justify">5 Questions for Affiliate Program will become a turning point for people who work in the industry and want to reach a new level of professionalism.</p>
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<p class="ta-justify"><strong>Read more</strong>: <a target="_blank" href="http://www.bing.com/the-best-igaming-events-of-july-2023" rel="dofollow noopener">The Best iGaming Events of July 2023</a></p>
<p class="ta-justify"><strong>Read more</strong>: <a target="_blank" href="http://www.bing.com/news/10-questions-for-the-affiliate-program-everything-on-the-new-project" rel="dofollow noopener">10 Questions for the Affiliate Program</a></p>
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