\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '
' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '
' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '
Secure Your Spot at Affiverse ELEVATE 2024 in London – Early Bird Tickets Are Selling Out Fast!
Attention all affiliates, publishers, influencers, and partners! The digital marketing event of the year is just around the corner, and you don’t want to miss out.
This is your launchpad for the next big leap in your business. Don’t just dream about success – take action and achieve it.
ELEVATE 2024 is taking place in the heart of London on September 16 and 17. This is your golden opportunity to catapult your business to new heights, and the time to act is NOW. Early Bird tickets are on sale, but they won’t last long.
Full Access to a Two-Day Summit: For the price equivalent to a consultancy session, gain full access to a comprehensive two-day event, including lunch on both days.
Network with Industry Leaders: Connect with those who have walked the path you’re on.
ELEVATE 2024 is your gateway to networking with the crème de la crème of the digital marketing world. Imagine rubbing shoulders with top industry experts, successful entrepreneurs, and key decision-makers. The relationships you build here could be the key to unlocking unprecedented opportunities for your business.
Attendees can expect a dynamic lineup of industry leading thought leaders as speakers, TedTalk style keynotes, diverse panel discussions and in-depth masterclass workshops covering a wide range of topics from leveraging lead generation strategies, understanding SEO tactics and affiliate marketing best practices as we look to explore where lead generation and performance will collide in 2025.
“We are thrilled to partner with Affiverse and Lead Generation World to bring the ELEVATE Summit to life,” said Maverrik.io founder Dean Seddon who is joining this venture to help teach brands how they can tactically use social media to increase organic sales in 2025. “This event represents a unique opportunity for companies looking to expand their online marketing presence to leverage lead generation, affiliates, agencies, and tools to grow their business, as well as take time out to learn new skills from people who are thought leaders in their field as well as drive innovative new marketing strategies for their business.”
Secure your Early Bird ticket, and prepare to ELEVATE your business like never before. Remember, opportunities like this don’t come around often – seize the moment!
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The journalism industry has been plagued with a general worry since the mainstream integration of the internet: how do we make money?
Before, it was simple. You pick up a paper, you pay money, you read the paper. Now, online publications are expected to be free, and as a result are posting a lot of internet stories that might catch attention, but might also have dubious sourcing.
Twitter 2.0 appears to have a solution. Elon Musk is looking into pay-per-article subscriptions for publications. In an interview conducted in June of 2022, Musk outlined a paywall bypass system, in which Twitter users would pay for one-off articles in-app, rather than subscribing to various publications.
And it seems he’s moving forward with the idea, telling Twitter: “Rolling out next month (May), this platform will allow media publishers to charge users on a per-article basis with one click. This enables users who would not sign up for a monthly subscription to pay a higher per-article price for when they want to read an occasional article. Should be a major win-win for both media orgs & the public.”
But as Social Media Today puts it: “Except, this very model has already been tried, and abandoned, many times, by various publications and platforms as they seek new monetization opportunities.
“The key problem? By offering smaller, one-off payments for single article access, that then de-values subscriptions, which are far more valuable for media entities.”
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In this week’s special episode, Lee-Ann is joined by Mitgo USA’s managing director, Evan Johnson. With years of critical thinking, building relationships and improving processes behind him, Evan has a lot to say about affiliate marketing from the perspective of a global company.
Listen in as Lee-Ann and Evan discuss how a global company approaches affiliate marketing, and how they maintain these relationships with affiliates and publishers.
This episode has been sponsored by Admitad, a Mitgo company, if you would like to find out more please click here to see how we can help.
Using local expertise to expand globally
Smaller brands looking to expand might be interested in the business plan that Mitgo seemed to have stumbled into, as it seems like a good way to promote growth.
Evan said: “I’ll definitely say that our presence and especially our local presence and expertise in a lot of those developing markets is, uh, a really strong competitive advantage we have. … Our strategies will lead in with these global brands and use those brands to gather a pool of publishers and then use those publish and to grow more local brands that we attract. That’s how we entered in India, in Brazil, and the Middle East.”
Evan goes into more detail on the podcast, but it seems to promote the tried-and-true concept of using what you know and delivering it in new markets.
Education at the heart of everything
Everyone needs to learn. Even in the affiliate marketing industry. It’s built on people who simply picked up a phone and started making content, but the business aspect of the job might be a little lost on them to begin with. Therefore, education is definitely at the forefront of Evan’s priorities when it comes to relationships.
“I’d say education is one thing to really focus on. Whether it’s partners or brands on how the channel works, what are all the intricacies? Not just to how to work with your platform, but like how does CPA work in general?”
“When you only have a hammer…”
Going further with his stance on education, Evan stresses that it is the place of the affiliate network to help educate partners and publishers.
Lee-Ann said: “There was a stat that I actually read the other day, it was something like 58% of people don’t actually utilize their tech a hundred per cent. So they’ve got a piece of technology that they’re using, but they’re not actually utilizing the full potential of.”
“And that’s pretty scary when you think about how much it costs to run affiliate programs … So I think there’s a time and a place to be working with the big networks, and the smaller regional networks, but there needs to be a clear strategy that goes along with that.”
Evan helpfully replied: “When you only have a hammer, everything looks like a nail. But one of the advantages of working with an affiliate network is that they can present you with a whole toolbox and teach you, you know, how to use the wrench, how to use the pliers and stuff, and that can really help you.”
If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
Or, for the very best advice from industry peers, register to gain access to our Amplify Action Day. Taking place in January 2023 doesn’t mean you’ve missed it. Amplify aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe and it’s all available to stream from our website.
Listen to find out more about:
Key segments of this podcast and where you can tune into go direct
[10:00] – What a global company can learn from local regions
[20:00] – The importance of close communication with publishers
[30:00] – A controversial opinion on the future of the marketplace?
Rate, Review & Subscribe on Apple Podcasts
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Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
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