' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '
' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '
This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides tips for brands to engage with Klarna and maximise their affiliate campaigns…
Listen in here for all of the insights…
What’s Your Budget?
Lee-Ann asks Brian, “What are some of the other key things that you’re seeing in terms of campaigns that work and don’t work, and the understandings and the learnings that merchants get from working with you?”
Brian replies, “I think when it comes to our strategy for EMEA, I mean, I’m a firm believer of always spray and pray, just test and learn, diversify and just put as much out there responsibly as you can and see what you can do.”
Lee-Ann raises the issue of budgets, “But can we do that now? Because I’m starting to think that’s spray and pray tactics. If you’ve got the budget to do it, fantastic. But if you don’t have the budget to do it, you need to be very efficient with your spending right now – because everybody’s budgets are getting cut. So, let’s take an e-commerce client, somebody that’s selling furniture or retail or health and beauty. Let’s talk to that audience right now and give them an understanding of why they should be working with Klarna and why they should actually be running their affiliate campaigns with Klarna, especially in Europe.”
Brian says, “I think zooming out, everyone’s got different KPIs, they’ve got different challenges, but I think inversely so, I haven’t seen budget cuts as much as I would expect. I’ve actually seen inversely so, I think due to the economic climate, I think people are getting savvy with their marketing, and I think affiliates have really spurred on and shone in the spotlight.”
The Impact of Hyper-Personalisation
Lee-Ann goes on to ask, “Let’s talk about hyper-personalisation, because I know that’s close to your heart. You want things to be done properly, you want users to have the best experiences. So, how does Klarna leverage data to provide a more tailored shopping experience for their consumers and what impact does this have on the conversion rates to your own customer loyalty?”
Brian replies, “Yeah, I get genuinely excited about this. I think we live in a world where I guess we want to be showing the right things at the right time, right? I think it’s always being cloned as gold to show the right content at the right time to the right user. I think that’s probably every advertiser’s dream.”
Looking to the Future
Lee-Ann says, “What do you think is going to be happening in the Affiliate Marketing space as we move forward into what I think is going to be the next kind of revolution of how performance marketing works?”
Brian comments, “It’s essentially how long is a piece of string, right? I think we’ve made leaps and bounds. I think there’s a lot of challenges. I’m not going to dive into it because we’ll need a new podcast, but obviously there’s all the tracking implications with all the changes, GDPR, so on and so forth. But we’ve known these challenges and we curve and get past them every single time they come about. So I’m not worried about that.
“But just remember affiliate marketing is a people’s game, right? People buy from people. It’s a long-term relationship. Go out there, go forth and conquer and just start forging these long-lasting relationships because they are invaluable and they are going to be what helps you succeed. I think don’t be afraid to try and test and make sure that you diversify. But at the same time, don’t go running with scissors. Do your homework.”
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[07:45] Product Verticals and Opportunities for Brands.
[13:51] Tips for Affiliate Managers on Engaging with Klarna and Maximising Campaigns.
[24:05] Challenges and Opportunities that Affiliate Managers Can Learn From, Too.
Discover Affiliate Mastery at AMLeaders
Live event. April 16. Miami, FL.
A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.
Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to affiliate program success. Don’t miss out on this opportunity to learn from the best minds in the affiliate marketing industry.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
[ad_2]
Source link
Understanding the distinct roles of publishers, partners, influencers, and affiliates can be confusing, even for seasoned professionals. This article aims to demystify these roles and equip you, the affiliate and affiliate manager, with a clear understanding of each player in the ecosystem.
Think of a publisher as the owner of the real estate. They create and curate content on their platform, be it a website, blog, social media channel, or app. Publishers attract an audience through their content and establish a level of trust and engagement. They offer valuable space for others to promote their products or services.
Key characteristics:
Examples: Buzzfeed, The New York Times, TechCrunch, individual bloggers.
Partners come in various forms, but they all share a deeper level of collaboration with brands than traditional affiliates. Partnerships can be strategic alliances, co-marketing initiatives, or even joint product development ventures.
Key characteristics:
Examples: Red Bull and GoPro, Spotify and Hulu, Nike and Apple Watch.
Influencers leverage their social media presence and engaged audience to promote brands. They can be celebrities, micro-influencers with niche followings, or industry experts with thought leadership.Their influence stems from their ability to connect with their audience and build trust.
Key characteristics:
Examples: Kim Kardashian, Chiara Ferragni, Gary Vaynerchuk, niche food bloggers.
Affiliates are the performance-based marketers of the bunch. They promote brands through various channels (website, social media, email marketing) and earn commissions based on specific actions, like sales or leads generated
Key characteristics:
Examples: Coupon websites, cashback platforms, individual affiliate marketers promoting products on their blogs or social media.
It’s important to remember that these roles are not mutually exclusive. Publishers can be partners, influencers can be affiliates, and so on. The key lies in understanding the primary focus and value proposition each player brings to the table.
Here’s a table summarising the key differences:
By understanding who’s who in the digital marketing game, you can navigate partnerships more effectively and achieve greater success in your affiliate marketing endeavours. Remember, it’s all about finding the right fit and building mutually beneficial relationships for a thriving ecosystem.
Bonus Tip: When unsure of a player’s role, directly ask them about their preferred method of collaboration and how they measure success. Open communication is key to building strong and lasting partnerships.
Accelerate your affiliate marketing performance at our two-day digital summit. Join us on March 19 and 20. Check out our industry expert speakers, view the agenda and reserve your place here.
[ad_2]
Source link