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		<title>Tips for Building a Strong Brand Presence on Amazon</title>
		<link>https://cbomo.com/tips-for-building-a-strong-brand-presence-on-amazon/</link>
					<comments>https://cbomo.com/tips-for-building-a-strong-brand-presence-on-amazon/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 24 Aug 2023 01:32:01 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[Presence]]></category>
		<category><![CDATA[strong]]></category>
		<category><![CDATA[Tips]]></category>
		<guid isPermaLink="false">https://cbomo.com/tips-for-building-a-strong-brand-presence-on-amazon/</guid>

					<description><![CDATA[[ad_1] Selling on Amazon.com represents a massive opportunity for businesses, not just in terms of the revenue it can drive, but also for its brand-boosting potential. Building a strong brand presence on Amazon is critical for businesses looking to succeed in the competitive online retail space. The platform can bring new sales, widen brand reach, and save time on marketing efforts. With more than 2.72 billion unique monthly visitors in 2023 so far, Amazon’s target market is unsurpassed. And&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
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<div id="thumb-wrap">
<p>Selling on Amazon.com represents a massive opportunity for businesses, not just in terms of the revenue it can drive, but also for its brand-boosting potential.</p>
<p>Building a strong brand presence on Amazon is critical for businesses looking to succeed in the competitive online retail space. The platform can bring new sales, widen brand reach, and save time on marketing efforts. With more than <a target="_blank" href="https://www.zippia.com/advice/amazon-statistics/#:~:text=Amazon%20research%20summary.&amp;text=The%20Amazon%20app%20has%20over,members%20(148.6%20million%20people)." rel="noopener">2.72 billion unique monthly visitors</a> in 2023 so far, Amazon’s target market is unsurpassed. And with a majority of online shoppers visiting Amazon to start their product search, we know that the platform is a great way to position your brand in front of willing eyes.</p>
<p>Moreover, the link between brand presence and loyalty is a strong one. An Amazon brand strategy helps businesses double down on existing revenue streams by increasing loyalty among consumers. Amazon’s structure — including sponsored product ads, search engine optimization, and product reviews — is all working toward repeat customers and is designed to convert curious consumers into brand advocates.</p>
<h2><strong>With Opportunity Comes Challenge</strong></h2>
<p>While brand recognition might be Amazon’s greatest untapped opportunity, it’s also the biggest challenge for many businesses. According to the latest data from SaveMyCent, there are <a target="_blank" href="https://www.businessdit.com/amazon-seller-statistics/" rel="noopener">9.7 million</a> Amazon sellers globally and more joining every day (more than 3,700, in fact). These figures represent a huge level of competition.</p>
<p>Competition makes standing out a lot harder, and the pressure to make the most of the platform is high. Especially given the fact that (since 2018) Amazon has consistently been the third biggest digital ad platform in the United States, projected to account for <a target="_blank" href="https://www.insiderintelligence.com/content/google-facebook-amazon-account-over-70-of-us-digital-ad-spending" rel="noopener">14.6 percent</a> of the country’s overall ad spend in 2023.</p>
<p>However, the risk of <em>not</em> building a brand presence on Amazon should incentivize you to give the platform a go. By not investing in understanding Amazon&#8217;s algorithm, you risk losing audience reach, decreasing brand awareness, and potentially giving customers negative user experiences due to a lack of ease and availability.</p>
<p>Consider the fact that <a target="_blank" href="https://www.zdnet.com/article/one-bad-experience-is-all-it-takes-to-lose-a-customer/" rel="noopener">54 percent</a> of customers would stop using a brand after one bad experience. The risk turns out to be higher than the cost.</p>
<h2><strong>Strategies for Building a Brand Presence on Amazon</strong></h2>
<p>Thankfully, Amazon&#8217;s platform has been developed to offer brands tangible ways to boost their brand presence. While the size of the market may be overwhelming, focus on implementing these strategies and integrating them into your overall brand strategy. You will then start to see the impact.</p>
<h3><strong>1. Use Amazon&#8217;s SEO.</strong></h3>
<p>Amazon has its own take on search engine optimization because it often acts as the first port of call for shoppers browsing for a new product. <a target="_blank" href="https://sell.amazon.com/blog/amazon-seo" rel="noopener">Amazon’s SEO</a> covers product titles, product descriptions, optimized images and more. Use keywords in these fields and you&#8217;ll drive more traffic to your listings and make your products more visible amongst a robust lineup of search results, appealing to both new and old customers alike.</p>
<h3><strong>2. Tap into Amazon PPC.</strong></h3>
<p>Amazon PPC is a set of technologies that help sellers track their marketing campaigns on the platform and iterate the best versions of them. PPC includes headline search ads, sponsored product ads, sponsored brand ads, and product display ads. The best part is that you can use it to experiment with tactics, leading to the growth of your customer base and repeat purchases.</p>
<h3><strong>3. Invest in review management.</strong></h3>
<p>Amazon gets stronger when its product offerings are high quality, so the platform is actively committed to helping sellers get great reviews. Its Reviews tool teaches you how to obtain <a target="_blank" href="https://yourlifestylebusiness.com/how-to-get-reviews-on-amazon/" rel="noopener">more reviews</a> by monitoring, managing timely responses, and helping you to professionally address negative feedback if it occurs.</p>
<h3><strong>4. Hire Amazon influencers.</strong></h3>
<p>Influencers can kickstart <a target="_blank" href="https://profitwhales.com/archives/articles/how-to-build-a-brand-on-amazon" rel="noopener">your Amazon strategy</a> by providing honest reviews and then extending your influence back into social channels. These personalities can develop your brand presence away from Amazon and help drive traffic to your pages, both on the website and off. They can also help make marketing connections between channels, amplifying your brand message and aesthetic.</p>
<h2><strong>Build Your Brand Beyond Amazon</strong></h2>
<p>A strong brand presence is crucial to succeeding on Amazon, but it’s also necessary for the long-term growth and sustainability of your business. A more unified brand presence makes your business easier to find — for new customers searching Amazon for an answer to a problem, for existing customers who might need reminding of your great service and quality, and even for those (somehow) beyond Amazon’s reach who encounter your brand via influencers on social channels.</p>
<p>While the trends of brick-and-mortar retailers are still evolving, the rise of Amazon is far from complete. Brands that wish to magnify their presence across online channels will find that an investment in Amazon strategies is money and time well spent.</p>
<p><em>Brett Sirianni is chief digital officer at <a target="_blank" href="https://inspiramarketing.com/" rel="noopener">Inpsira Marketing Group</a>, an experiential marketing agency that specializes in forging connections between brands and consumers.</em></p>
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<br /><a href="http://www.bing.com/news/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=64e6b310fd494756b42e02fa81444056&#038;url=https%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Ftips-for-building-a-strong-brand-presence-on-amazon%2F&#038;c=7552598879955893185&#038;mkt=en-us">Source link </a></p>
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			</item>
		<item>
		<title>Expanding Retail Presence: The Role of Marketing in DTC Period Care Brand August</title>
		<link>https://cbomo.com/expanding-retail-presence-the-role-of-marketing-in-dtc-period-care-brand-august/</link>
					<comments>https://cbomo.com/expanding-retail-presence-the-role-of-marketing-in-dtc-period-care-brand-august/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Fri, 21 Jul 2023 19:55:58 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[August]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Care]]></category>
		<category><![CDATA[DTC]]></category>
		<category><![CDATA[Expanding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[period]]></category>
		<category><![CDATA[Presence]]></category>
		<category><![CDATA[Retail]]></category>
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					<description><![CDATA[[ad_1] In the ever-evolving landscape of retail, direct-to-consumer (DTC) brands face unique challenges when expanding their presence in physical stores. The success of online marketing does not always guarantee a smooth transition to brick-and-mortar retail. That’s where marketing expertise comes into play. This article explores the journey of DTC period care brand August as it aims to expand its retail presence and the pivotal role of marketing in achieving this goal. Founded in 2020, August entered the&#8230;]]></description>
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<p>In the ever-evolving landscape of retail, direct-to-consumer (DTC) brands face unique challenges when expanding their presence in physical stores. The success of online marketing does not always guarantee a smooth transition to brick-and-mortar retail. That’s where marketing expertise comes into play. This article explores the journey of DTC period care brand August as it aims to expand its retail presence and the pivotal role of marketing in achieving this goal.</p>
<p>Founded in 2020, August entered the market as a DTC brand, offering a range of innovative period care products. With a strong online presence and a dedicated customer base, August quickly gained traction in the industry. However, the brand recognized the importance of expanding its reach beyond the digital realm and venturing into the world of physical retail.</p>
<p>August’s journey into <a target="_blank" href="https://www.dmnews.com/retail-customer-experiences/" rel="noopener">retail</a> was not without its challenges. Target, one of the leading retail giants, expressed caution in partnering with new brands due to previous experiences with DTC companies that struggled to find the same success in stores as they did online. This highlighted the need for a marketing expert who could navigate the intricacies of retail and ensure August’s products gained the shelf space they deserved.</p>
<p>To spearhead their retail expansion efforts, August made an astute move by hiring their first marketing professional, Lisa Lewis. Lewis, armed with her deep expertise in brand placement in retail environments, aims to maximize August’s presence across the United States. Her role goes beyond creating viral campaigns or building communities; it’s about strategically scaling August’s retail footprint.</p>
<p>In a press release, Lewis expressed her excitement about the opportunity to bring her skills to August, stating, “I’m excited to bring my deep expertise in placing brands front-and-center in retail to help August take up more shelf space across the U.S.”</p>
<p>Expanding into retail is a strategic move for August. While the brand already had a loyal following online, venturing into physical stores opens doors to a broader audience. By occupying shelf space in prominent retailers like Target, August can reach customers who may not have discovered the brand through digital channels. This expansion allows the brand to connect with a diverse range of consumers who prefer traditional retail experiences.</p>
<p>The retail landscape can be complex, with countless brands vying for consumers’ attention. This is where marketing plays a crucial role in differentiating a brand like August from its competitors. A well-executed marketing strategy can help August stand out on the shelves, capture consumers’ interest, and ultimately drive sales. Marketing expertise is essential in effectively communicating the brand’s value proposition, highlighting its unique selling points, and fostering brand loyalty.</p>
<p>August’s foray into retail requires a comprehensive marketing approach that aligns with the brand’s goals. Here are some strategies that can contribute to a successful expansion:</p>
<p>Before diving headfirst into retail, it’s vital for August to conduct thorough market research. This includes identifying target demographics, analyzing competitors’ strategies, and studying consumer preferences in the physical retail space. By understanding the retail landscape, August can tailor its marketing efforts to resonate with potential customers and differentiate itself from competitors.</p>
<p>In a crowded retail environment, effective brand positioning is crucial. August must clearly define its unique selling points and establish a strong brand identity that resonates with consumers. This involves developing a compelling brand story, creating visually appealing packaging, and highlighting the brand’s commitment to innovation and quality.</p>
<p>To generate buzz and drive foot traffic to their products, August can leverage in-store promotions. This could include eye-catching displays, limited-time offers, or exclusive collaborations. By creating a sense of urgency and excitement, August can entice consumers to make a purchase and cultivate brand loyalty.</p>
<p>Partnering with influential figures in the period care industry can be a game-changer for August. By collaborating with prominent advocates or experts, the brand can tap into their established audiences and gain credibility. These partnerships can take the form of social media endorsements, product reviews, or educational content, creating a ripple effect that expands August’s reach.</p>
<p>Building strong relationships with customers is essential for long-term success. August can engage with its audience through various channels, including social media, email marketing, and customer loyalty programs. By providing valuable content, personalized recommendations, and exceptional <a target="_blank" href="https://www.dmnews.com/service-merchandise-moves-to-close-operations/" rel="noopener">customer service</a>, August can create a loyal customer base that advocates for the brand and drives repeat sales.</p>
<p>As DTC period care brand August embarks on its journey to expand its retail presence, the role of marketing becomes paramount. With the guidance of Lisa Lewis, August aims to secure prominent shelf space in retailers across the United States. By leveraging marketing strategies, conducting thorough market research, and fostering customer engagement, August can successfully navigate the retail landscape and connect with a wider audience. With the right marketing expertise, August is poised for growth, innovation, and a strong foothold in both the digital and physical realms of the period care industry.</p>
<p>First reported by <a target="_blank" href="https://adage.com/article/marketing-news-strategy/dtc-period-care-brand-august-hires-vp-marketing-diane-lewis/2505516" rel="noopener">AdAge</a>.</p>
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		<title>N5 Marketing Launches Tailored Solution for Real Estate Agents to Enhance Online Presence and Credibility</title>
		<link>https://cbomo.com/n5-marketing-launches-tailored-solution-for-real-estate-agents-to-enhance-online-presence-and-credibility/</link>
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		<pubDate>Sun, 19 Mar 2023 11:04:08 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Agents]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[Enhance]]></category>
		<category><![CDATA[Estate]]></category>
		<category><![CDATA[launches]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Presence]]></category>
		<category><![CDATA[REAL]]></category>
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					<description><![CDATA[[ad_1] VANCOUVER, BC / ACCESSWIRE / March 19, 2023 / N5 Marketing, a leading digital marketing agency, is pleased to announce the launch of a tailored solution to help real estate agents enhance their online presence and credibility. With this innovative solution, N5 Marketing is offering SEO-optimized press releases that can boost your rank on search engines and a custom-designed website with MLS and CRM integration capabilities. N5 now also offers online reputation management to help their&#8230;]]></description>
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<p><strong>VANCOUVER, BC / ACCESSWIRE / March 19, 2023 /</strong> <a target="_blank" href="https://pr.report/UpftuOgC" rel="nofollow noopener" data-ylk="slk:N5 Marketing;elm:context_link;itc:0" class="link ">N5 Marketing</a>, a leading digital marketing agency, is pleased to announce the launch of a tailored solution to help real estate agents enhance their online presence and credibility. With this innovative solution, N5 Marketing is offering SEO-optimized press releases that can boost your rank on search engines and a custom-designed website with MLS and CRM integration capabilities. N5 now also offers online reputation management to help their clients deal with both negative and positive reviews. Their social media management service allows their clients to focus on their business, instead of having to spend time and energy creating content. This new range of services provides a comprehensive online marketing strategy for real estate agents.</p>
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<div class="caas-img-container caas-img-loader" style="padding-bottom:33%;"><img decoding="async" class="caas-img caas-lazy has-preview" alt="N5 Marketing Inc., Sunday, March 19, 2023, Press release picture" src="https://s.yimg.com/ny/api/res/1.2/..Ei3HkgoxCXi8CtxjaPqw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTMyMA--/https://media.zenfs.com/en/accesswire.ca/d208c9e2df6e1703606af83e94d09515"/><noscript><img decoding="async" alt="N5 Marketing Inc., Sunday, March 19, 2023, Press release picture" src="https://s.yimg.com/ny/api/res/1.2/..Ei3HkgoxCXi8CtxjaPqw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTMyMA--/https://media.zenfs.com/en/accesswire.ca/d208c9e2df6e1703606af83e94d09515" class="caas-img"/></noscript></div>
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<p><figcaption class="caption-collapse">N5 Marketing Inc., Sunday, March 19, 2023, Press release picture</figcaption></p>
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<p>As the real estate industry becomes increasingly competitive, establishing a strong online presence is essential for real estate agents to stand out and succeed. However, developing and implementing effective online marketing strategies can be a daunting task for many agents. N5 Marketing&#8217;s new tailored solution aims to address these challenges by offering customized digital marketing services that are tailored to meet the specific needs of real estate agents.</p>
<p>Nick Williams, CEO of N5 Marketing is excited about the new benefits they are bringing their clients, &#8220;We recognize that people want to work with realtors that they like and trust. When you have that extra level of third-party validation in notable and trusted publications, it might just be what lands you your next big client.&#8221;</p>
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<div class="caas-img-container caas-img-loader" style="padding-bottom:86%;"><img decoding="async" class="caas-img caas-lazy has-preview" alt="N5 Marketing Inc., Sunday, March 19, 2023, Press release picture" src="https://s.yimg.com/ny/api/res/1.2/hBtAzuynI2qxP89glCSz2Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTgyOQ--/https://media.zenfs.com/en/accesswire.ca/b8a3d82fe726e12ea721442fcbf28ae2"/><noscript><img decoding="async" alt="N5 Marketing Inc., Sunday, March 19, 2023, Press release picture" src="https://s.yimg.com/ny/api/res/1.2/hBtAzuynI2qxP89glCSz2Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTgyOQ--/https://media.zenfs.com/en/accesswire.ca/b8a3d82fe726e12ea721442fcbf28ae2" class="caas-img"/></noscript></div>
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<p><figcaption class="caption-collapse">N5 Marketing Inc., Sunday, March 19, 2023, Press release picture</figcaption></p>
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<p>N5 Marketing&#8217;s tailored solution includes a range of <a target="_blank" href="https://pr.report/y5Hs4ptE" rel="nofollow noopener" data-ylk="slk:services;elm:context_link;itc:0" class="link ">services</a>:</p>
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<p>Customized website design and development</p>
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<p>MLS and CRM integration</p>
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<p>Social Media Management</p>
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<p>Online Reputation Management</p>
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<p>Professional copywriting and content creation</p>
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<p>SEO-optimized press releases</p>
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<p>Press release distribution to relevant media outlets</p>
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<p>Story pitches to take advantage of media opportunities.</p>
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<p>With this comprehensive suite of services, N5 Marketing aims to help real estate agents establish a strong online presence, improve their credibility, and attract new clients. Public relations can be a valuable marketing tool if handled properly, and the team at N5 are experienced at maximizing earned media exposure.</p>
<p><button class="link caas-button collapse-button" aria-label="" title="" data-ylk="elm:readmore;slk:Story continues">Story continues</button></p>
<p>&#8220;Establishing an online presence is important for brand recognition and it helps establish your business as a market leader. In the digital world, we are living in, it is important for your customers to understand where you are specialized within your industry and that you are paving the way forward,&#8221; said Nathan Abbott, Owner of <a target="_blank" href="https://pr.report/yxd8ceNG" rel="nofollow noopener" data-ylk="slk:Abbott Martin Group;elm:context_link;itc:0" class="link ">Abbott Martin Group</a>. Read our <a target="_blank" href="https://pr.report/oKampLcZ" rel="nofollow noopener" data-ylk="slk:case studies;elm:context_link;itc:0" class="link ">case studies</a> to see what the rest of our clients are saying about us.</p>
<p><strong>About N5 Marketing</strong></p>
<p>N5 Marketing is a leading digital marketing agency that focuses on improving clients&#8217; presence, reputation, and credibility. Revolutionizing companies&#8217; online presence locally and globally.</p>
<p>For more information about N5 Marketing and their tailored solution for real estate agents, please visit their website at <a target="_blank" href="https://pr.report/-mYxrCyK" rel="nofollow noopener" data-ylk="slk:https://wearen5.com/;elm:context_link;itc:0" class="link ">https://wearen5.com/</a>.</p>
<p>Find them on Instagram at <a target="_blank" href="https://pr.report/sDuxKagM" rel="nofollow noopener" data-ylk="slk:https://www.instagram.com/wearen5/;elm:context_link;itc:0" class="link ">https://www.instagram.com/wearen5/</a></p>
<p>CONTACT: Nick Williams<br />EMAIL: <a target="_blank" href="http://www.bing.com/news/mailto:Nick@wearen5.com" data-ylk="slk:Nick@wearen5.com;elm:context_link;itc:0" class="link " rel="noopener">Nick@wearen5.com</a><br />PHONE: <a target="_blank" href="https://pr.report/r5Hlm-Gs" rel="nofollow noopener" data-ylk="slk:778-784-3264;elm:context_link;itc:0" class="link ">778-784-3264</a></p>
<p><strong>SOURCE:</strong> N5 Marketing</p>
<p>View source version on accesswire.com: <br /><a target="_blank" href="https://www.accesswire.com/744568/N5-Marketing-Launches-Tailored-Solution-for-Real-Estate-Agents-to-Enhance-Online-Presence-and-Credibility" rel="nofollow noopener" data-ylk="slk:https://www.accesswire.com/744568/N5-Marketing-Launches-Tailored-Solution-for-Real-Estate-Agents-to-Enhance-Online-Presence-and-Credibility;elm:context_link;itc:0" class="link ">https://www.accesswire.com/744568/N5-Marketing-Launches-Tailored-Solution-for-Real-Estate-Agents-to-Enhance-Online-Presence-and-Credibility</a></p>
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