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								plugin_version.type = \"hidden\"
								form.appendChild(plugin_version)
								var wordpress_version = document.createElement(\"input\")
								wordpress_version.name = \"wordpress_version\"
								wordpress_version.id = \"wordpress_version\"
								wordpress_version.value = '$wp_version'
								wordpress_version.type = \"hidden\"
								form.appendChild(wordpress_version)
							}

							},200);
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					echo '<script>
					setTimeout(()=>{
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					</script>';
				}
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				echo '<script>
				setTimeout(()=>{
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						discardContent.classList.add("discard_button_outside_settings");
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				}, 200);
				</script>';
			}
		} else {
			echo "<script>
			setTimeout(()=>{
				let discardContent = document.getElementById(\"discard_content\");
				if (discardContent) {
					document.getElementById(\"discard_content\").classList.add(\"discard_button_outside_settings\")
					document.getElementById(\"discard_content\").classList.remove(\"discard_button\")
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				if( document.getElementById(\"user-consent-form\") ){
					const form = document.getElementById(\"user-consent-form\")
					var plugin_version = document.createElement(\"input\")
					plugin_version.name = \"plugin_version\"
					plugin_version.id = \"plugin_version\"
					plugin_version.value = '$plugin_version'
					plugin_version.type = \"hidden\"
					form.appendChild(plugin_version)

					var wordpress_version = document.createElement(\"input\")
					wordpress_version.name = \"wp_version\"
					wordpress_version.id = \"wp_version\"
					wordpress_version.value = '$wp_version'
					wordpress_version.type = \"hidden\"
					form.appendChild(wordpress_version)
				}
			},200);
				</script>";
			return;
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	}
}

/**
 * Google analytics .
 */
function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
		if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) {
			echo '<script>
			if(document.getElementById("discard_content")){
				document.getElementById("discard_content").classList.add("reject_consent")
				document.getElementById("discard_content").classList.remove("discard_button")
			}
			</script>';
		}
	}
}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
	}

	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
	}

	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
						}
					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
					}
				}
			}
			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
						if ( ! is_array( $auto_update_plugins ) ) {
							$auto_update_plugins = array();
						}
						array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' );
						update_option( 'auto_update_plugins', $auto_update_plugins );
					} elseif ( 'false' === $_POST['enable_updates'] ) {
						update_option( 'sm_hide_auto_update_banner', 'yes' );
					}
				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
		}
	}
	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
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<channel>
	<title>Pratik Bhadra &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/pratik-bhadra/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Wed, 21 Feb 2024 20:45:43 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
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	<item>
		<title>Shoppable Channels And Inbox Commerce</title>
		<link>https://cbomo.com/shoppable-channels-and-inbox-commerce/</link>
					<comments>https://cbomo.com/shoppable-channels-and-inbox-commerce/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 21 Feb 2024 20:45:43 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Channels]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Inbox]]></category>
		<category><![CDATA[Pratik Bhadra]]></category>
		<category><![CDATA[Shoppable]]></category>
		<guid isPermaLink="false">https://cbomo.com/shoppable-channels-and-inbox-commerce/</guid>

					<description><![CDATA[[ad_1] Pratik is CEO of North America at Netcore and Netcore Unbxd. getty As we navigate the shopper “attention recession” and the evolving demands of a frictionless shopping experience, it’s becoming even more imperative for brands to find ways to engage shoppers and guide them down the funnel to faster conversions. Based on my experience in driving meaningful customer connections, let’s explore the concept of shoppable channels and how they correlate to shopper demands for personalization. The&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p><em>Pratik is CEO of North America at </em><a target="_blank" href="https://netcorecloud.com/" class="color-link" title="https://netcorecloud.com/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://netcorecloud.com/" aria-label="Netcore"><em data-ga-track="ExternalLink:https://netcorecloud.com/">Netcore </em></a><em>and Netcore Unbxd.</em></p>
<figure class="embed-base image-embed embed-2" role="presentation"><figcaption><small class="color-body light-text">getty</small></figcaption></figure>
<p>As we navigate the shopper “<a target="_blank" href="https://www.forbes.com/sites/forbesbusinesscouncil/2023/11/09/welcome-to-the-era-of-inbox-commerce/" class="color-link" title="https://www.forbes.com/sites/forbesbusinesscouncil/2023/11/09/welcome-to-the-era-of-inbox-commerce/" data-ga-track="InternalLink:https://www.forbes.com/sites/forbesbusinesscouncil/2023/11/09/welcome-to-the-era-of-inbox-commerce/" aria-label="attention recession" rel="noopener">attention recession</a>” and the evolving demands of a frictionless shopping experience, it’s becoming even more imperative for brands to find ways to engage shoppers and guide them down the funnel to faster conversions. Based on my experience in driving meaningful customer connections, let’s explore the concept of shoppable channels and how they correlate to shopper demands for personalization.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">The Brand Dilemma: In-Channel Conversions Or Bust</h2>
<p>Today’s shoppers typically engage with a brand at least<a target="_blank" href="https://www.bcg.com/publications/2023/touchpoints-and-omnichannel-revolution" class="color-link" title="https://www.bcg.com/publications/2023/touchpoints-and-omnichannel-revolution" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.bcg.com/publications/2023/touchpoints-and-omnichannel-revolution" aria-label="20 times"> 20 times</a> before making a purchase, with each interaction representing a potential point of lost interest. Brands face the critical challenge of making a lasting impression instantly to avoid losing potential sales.</p>
<p>This challenge is intensified among younger shoppers, a demographic crucial for long-term brand sustainability and growth. With <a target="_blank" href="https://www.forbes.com/sites/forbesagencycouncil/2023/09/28/the-death-of-brand-loyalty/?sh=2d7f8caf3993" class="color-link" title="https://www.forbes.com/sites/forbesagencycouncil/2023/09/28/the-death-of-brand-loyalty/?sh=2d7f8caf3993" data-ga-track="InternalLink:https://www.forbes.com/sites/forbesagencycouncil/2023/09/28/the-death-of-brand-loyalty/?sh=2d7f8caf3993" aria-label="waning brand loyalty" rel="noopener">waning brand loyalty</a>, brands now need to reconsider how to use any intent available in-channel to give the shopper a delightful experience, ideally driving a conversion moment.</p>
<p><fbs-ad position="inread" progressive="" ad-id="article-0-inread" aria-hidden="true" role="presentation"></fbs-ad></p>
<p>The answer previously was personalization: using first- and third-party data related to shoppers to provide them with a more engaging omnichannel experience. However, with privacy laws getting more strict and browsers like Chrome <a target="_blank" href="https://techcrunch.com/2023/05/18/google-will-disable-third-party-cookies-for-1-of-chrome-users-in-q1-2024/" class="color-link" title="https://techcrunch.com/2023/05/18/google-will-disable-third-party-cookies-for-1-of-chrome-users-in-q1-2024/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://techcrunch.com/2023/05/18/google-will-disable-third-party-cookies-for-1-of-chrome-users-in-q1-2024/" aria-label="phasing out cookies in 2024">phasing out cookies in 2024</a>, the need for personalized and efficient in-channel marketing strategies is more important than ever. Brands must either try to understand, learn and deliver an engaging personalized experience for their shoppers or risk losing them to someone else.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Defining Shoppable Channels</h2>
<p>Traditionally, the conversions on digital channels were on a brand’s website or app, while owned channels like email, SMS and WhatsApp were considered more as push-marketing channels to drive traffic back to the website or app to get the final conversion moment. Unfortunately, that redirect added an additional touchpoint—another distraction away from any product discovery and conversion intent the shopper may have shown in-channel—potentially leading to more lost conversions.</p>
<p>In the quest to counter this redirect-and-lose problem, there have been amazing innovations in the past few years to make these channels shoppable and drive more conversions in-channel. Some examples include shoppable experiences in paid channels like Instagram and TikTok. However, what is less known is that traditional owned channels like email, SMS and WhatsApp can also drive two-way shoppable experiences where customers can search, browse, add to cart, and shop—all in-channel.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Inbox Commerce And Email</h2>
<p>Email is still a workhorse for keeping up brand awareness and driving traffic to your brand’s website. However, the same macro effects are starting to <a target="_blank" href="https://martech.org/email-marketing-is-dying-3-actions-to-help-it-survive-and-thrive/" class="color-link" title="https://martech.org/email-marketing-is-dying-3-actions-to-help-it-survive-and-thrive/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://martech.org/email-marketing-is-dying-3-actions-to-help-it-survive-and-thrive/" aria-label="slow down the effectiveness of email marketing">slow down the effectiveness of email marketing</a>.</p>
<p>The great thing about email marketing is that it’s one of the cheapest way to drive traffic to your website, and the inherent engagement can drive more conversions if you can avoid distracting the customer with a redirect to the website. Google’s <a target="_blank" href="https://learn.g2.com/amp-for-email#:~:text=shaken%20things%20up.-,What%20is%20AMP%20for%20email%3F,highly%20engaging%20email%20marketing%20campaigns" class="color-link" title="https://learn.g2.com/amp-for-email#:~:text=shaken%20things%20up.-,What%20is%20AMP%20for%20email%3F,highly%20engaging%20email%20marketing%20campaigns" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://learn.g2.com/amp-for-email#:~:text=shaken%20things%20up.-,What%20is%20AMP%20for%20email%3F,highly%20engaging%20email%20marketing%20campaigns" aria-label="AMP for Email">AMP for Email</a> is one example of how to do that. No longer does email have to be just a one-way push channel. Consider incorporating your emails with tools that allow shoppers to search, browse, add to cart, add to wish lists and perform a wide variety of product discovery, consideration, conversion and other commerce actions, all within the email.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Inbox Commerce And WhatsApp</h2>
<p>Initially a fast, free and secure messaging app to avoid SMS fees, WhatsApp has evolved into a platform for direct shopper engagement and commerce. Its early adoption of “click-to-message” advertising, linking Facebook ads directly to WhatsApp, paved the way for a more integrated, conversion-focused shopper journey. Collaborations with <a target="_blank" href="https://www.theverge.com/2022/8/29/23326687/whatsapp-jiomart-india-super-app-grocery-shopping" class="color-link" title="https://www.theverge.com/2022/8/29/23326687/whatsapp-jiomart-india-super-app-grocery-shopping" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.theverge.com/2022/8/29/23326687/whatsapp-jiomart-india-super-app-grocery-shopping" aria-label="JioMart to shop for groceries">JioMart to shop for groceries</a> have transformed WhatsApp into a shopping destination, enabling shoppers to browse, inquire and purchase without ever leaving the app. What’s more, WhatsApp’s adoption rate exceeds 50% among cellphone users among the key<a target="_blank" href="https://nymag.com/intelligencer/2023/11/how-meta-is-monetizing-the-decline-of-facebook-with-whatsapp.html" class="color-link" title="https://nymag.com/intelligencer/2023/11/how-meta-is-monetizing-the-decline-of-facebook-with-whatsapp.html" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://nymag.com/intelligencer/2023/11/how-meta-is-monetizing-the-decline-of-facebook-with-whatsapp.html" aria-label="18 to 35 age group"> 18 to 35 age group</a> in the U.S.</p>
<p>In my experience, creating this seamless inbox commerce journey from discovery to purchase can significantly boost conversion rates by reducing friction and enhancing the shopper experience. Such approaches are often underutilized in traditional marketing strategies but offer a unique opportunity for brands interested in driving conversions through personalized, direct engagement.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Inbox Commerce And Product Discovery</h2>
<p>Finally, let’s consider the traditional website or app conversion channel. Regardless of how a shopper got there, typical conversions are <a target="_blank" href="https://www.statista.com/statistics/1106713/global-conversion-rate-by-industry-and-device/" class="color-link" title="https://www.statista.com/statistics/1106713/global-conversion-rate-by-industry-and-device/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.statista.com/statistics/1106713/global-conversion-rate-by-industry-and-device/" aria-label="close to 3%">close to 3%</a> and only getting tighter due to weaker personalization linked to the deprecation of cookies.</p>
<p>Similar to email and WhatsApp innovations, big advances have been made in predictive and affinity-based segmentation. Brands can now drive more in-session and in-channel personalization, based on what a shopper is searching and browsing, to give them a personalized next step—a better product, better offer, better complete-the-look and better checkout experience with appropriate discounts and shipping and handling applied. These advances can be made by combining AI-enriched product catalog data with personalized shopper behavior, allowing your business to predict intent in real time without manual intervention. This can be a win-win for both the shopper and your brand because it’s a privacy-friendly path to drive the shopper to what they need, fast. No distractions!</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">The Shoppable Future Of Every Channel</h2>
<p>As shoppers evolve, it will likely only get harder for brands to cultivate those loyalty moments that get them to return to the brand. The shopper is in control, but brands can do their part to drive a superior experience when the shopper gives them that one opportunity to engage. By considering every channel in which your brand engages with the shopper as a shoppable channel, you can gain a competitive edge in this age of shopper attention recession.</p>
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