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It’s 2024…and email marketing efforts continue to evolve in an effort to maintain relevancy and value amidst a challenging and fast-evolving landscape.
We wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so we spent over a month interviewing more than 20 marketing experts to find out what they thought about the importance of leveraging your blog post content as part of your email marketing strategy.
So let’s dig in.
Why Marketers Still Recommend Emailing Your Blog Posts in 2024
From engagement to nurturing opportunities, email marketing campaigns are highly effective for reaching your audience. Here are a few reasons why marketers still recommend emailing your blog posts in 2024:
Increase subscribers
Never underestimate the value of a convenient, blog-focused email marketing campaign that sends out your new blog posts to subscribers.
With nearly a decade of experience in email marketing, Maria Myre, Head of Marketing at FeedOtter, says,
“If you’re already creating great, un-gated content on your blog, a simple opt-in form that appears on every blog page can give you an incredible boost in qualified lead numbers. Unlike lead magnets, free blog article opt-ins are an opportunity to enhance the value of your content in a convenient manner for your audience.”
Increase blog and overall website traffic
Emailing blog posts is a guaranteed way to increase traffic to your blog. Using email marketing analytics can help track and increase website traffic. Ideally, those leads you attract also click around your site for more information about your brand, so emailing blog posts should increase traffic to your entire site, not just your blog.
Dorde Milivevic of Stable WP gets around 1,500 views of his brand’s blog every time he emails out a new post. He uses his blog to nurture leads, keep subscribers informed, and engage with current clients. Dorde says that emailing these posts consistently helps him hit goals in every stage of the sales funnel.
Maintain relationships
Jay Baer from Convince and Convert gets a few thousand visitors to his blog per week, and he values emailing blog posts because “it’s a big part of our ongoing relationship building.” Insights from an email marketing blog can help maintain relationships with subscribers by providing valuable tips and resources.
Doug Morneau shared his advice on why his strategy for emailing blog posts is so successful.
“Figure out where your audience is, what their pain points are, and then develop a content strategy that will allow you to be a welcome visitor into their inbox every week. Don’t just send buy my stuff emails, that adds no value to your subscribers.”
Nurture Leads
Arguably, lead nurturing is the biggest benefit of emailing blog posts. Using an email marketing platform can help nurture leads effectively by automating sequences and managing responses. Distributing this content establishes thought leadership, and gives your brand an excuse to email these leads and stay familiar with them.
Alexander Onaindia of Distinction Agency says, “Our blog posts are intended to nurture leads by showcasing our team’s knowledge of various areas of marketing.”
Tamas Torok from Coding Sans uses blog posts as an effective way to nurture leads and says,
“After someone signs up for our newsletter we send our new subscriber a series of emails containing our best blog posts and gated guides. We segment subscribers based on their biggest challenges (they answer this question when subscribing) so our emails are well-targeted and relevant.”
Tabitha Oneill from BNC Systems explains how valuable emailing blog posts can be when it comes to getting their brand in front of the right leads at the right time.
“Blog and email are two very low-cost tools we use to bring in new deals. Sometimes they help with staying in contact with leads that have gone cold. Sometimes they reach people who previously refused to answer our phone calls. By demonstrating our knowledge, expertise, and value, we turn really cold leads into warm leads.”
Create meaningful interactions
Gregory Bullock from TheraSpecs relies on emailing blog posts for a number of reasons, saying,
“I would highly recommend it to others who have or seek to develop a catalog of great content. Using an email marketing platform can help create meaningful interactions with subscribers. We have increased quality traffic to the TheraSpecs website, developed meaningful interactions with our subscribers, turned our top customers into our biggest fans and content promoters, and even driven additional bottom-line revenue.”
Additional revenue
Marketing strategist Alexa Kurtz from Webtek capitalizes on her blog emails by featuring other offers.
“While the blog is the shining star of the email blasts, we also call in some ‘supporting roles’. For example, when we send an email promoting the blog, the article is front and center of the e-blast. However, we will often include a special offer, featured project, or highlighted product to give readers even more of a reason to click-through to the website.”
One of the most crucial things to keep in mind is that you need to give these subscribers and leads something of value with every email. Following effective email marketing tips can help generate additional revenue.
Tips to Improve Your Strategy When Emailing Blog Posts
Okay, so you’re emailing out those blog posts…now it’s time to fine-tune your efforts so you can scale and prove the ROI to your company.
1. Review data frequently
Most ESPs offer helpful data dashboards that let you know what’s working when it comes to your email marketing efforts. Analytics such as open and click-through rates can help you monitor which subject lines, topics and copy are resonating with your audience.
Lauren Morley, the CMO of Techvera, uses data to power her strategy when it comes to these email campaigns:
“Looking at our analytics to figure out what the most popular content from each email is and designing more content around that has been the most helpful. It drives my strategies for future posts so that I’m writing on what our readers care about.”
3. Test the ideal frequency when emailing blog posts
As marketers, we’re always trying to walk a fine line of sending out enough emailing blog posts while not bombarding our contacts with too many emails. Email marketing platforms can help manage the frequency of emailing blog posts by automating the process and ensuring consistency.
Based on the brands we talked to, we find about 75% are emailing blog posts every time they publish one regardless of post frequency, and about 25% send a monthly round-up newsletter of all of their blog posts for the month.
Katrina Niemisto from Marketo allows subscribers to choose how often they receive blog posts in their inbox since they publish 15-20 blog posts per month. She says,
“By curating different cadences, we have the opportunity to provide readers with the experience they’re looking for. We have some loyal readers who digest every single blog post and some folks who are reading our blog for the first time when they sign up for our blog digest emails.”
“I email every single post. As long as you’re publishing quality content, your email list won’t be annoyed by the intrusion. They’ll be grateful.”
On the days he emails out his blog posts, he sees about 3 times more traffic to his site than on other days.
4. Monitor engagement metrics closely
Blog posts are a compelling way to keep all of your contacts engaged with the brand. Using an email marketing tool can help increase engagement with blog emails by providing features that enhance personalization and tracking. It’s a smart tactic to keep your brand top-of-mind without sending out “salesy” emails. Your blog posts should position your brand as a thought leader in your industry every time a new post hits their inbox.
Nate Fuller from Launch gets higher than average engagement when he uses this strategy, saying
“…emailing blog posts typically revives relationships with contacts in our database and helps bring new deals to the table. It reminds past prospects and customers that we are still knowledgeable in our field and that we are still around to meet their needs.”
Eric Dahl from Revmarka shares that “…it normally takes 3-5 pieces of solid content before a customer is willing to engage in a sales conversation. If I’m sending out regular blog posts, I’m speeding up the law of averages while creating opportunity and top-of-mind awareness.”
Marine Klein of Commusoft has great advice when it comes to keeping the whole company involved with their blog.
“We work very close with sales and produce content according to what they know will be of interest to leads. It’s an effective tactic if you can find the right balance between keeping them engaged without veering into the type of pushy hard-sell that people dislike.”
5. Give subscribers control over email frequency
Many brands email their blog posts out to all of their leads, not just subscribers. However, when a lead subscribes to your blog, it can help gauge their interest in your brand. Using email marketing tools can help manage and segment the audience for blog post emails.
If you do a weekly or month digest of your blog posts, readers may choose to receive each and every blog post as it is published. This is great news for your brand, as it signifies they like your content enough to opt in to receiving all your posts.
You should be cautious when emailing both subscribers and leads. Make sure they don’t receive your blog post emails twice for being a lead and being a subscriber. Your marketing automation platform should have a way to make sure this doesn’t occur if they exist in multiple lists.
Robert Katai of Banner Snack uses a landing page that contains 3 simple reasons why people should subscribe to his blog posts. He also emails his blog posts before he shares on social, creating some exclusivity to being part of his email list, and gets a 45% open rate.
“I think the most important thing to remember is that you can’t ask for the sale in every email. You have to start with building trust with each new subscriber and then gradually build up to asking for the sale. Also, remember that each and every one of those subscribers is a real person sitting behind a computer or on a phone! And they subscribed to your email list for a reason. Don’t take that for granted.”
6. Choose the right tech stack
This is just a reminder to stay critical of the capabilities of your email marketing provider. The more you can leverage email automation, the higher the ROI for your efforts.
How to Craft a Great Blog Email
The email that accompanies each blog post is just as important as the blog post itself. The email should intro the post without giving too much away—it’s all about striking that right balance that leaves readers excited on clicking through to read your post.
What makes a great blog email? This is a question that you’ll want to test with your own audience, but here are a few ways other marketers have found success:
“…having short emails that link to the blog, short teaser videos, and teaser copy” to engage and intrigue readers, and ultimately entice them to click-through to the blog posts.
Skip the sleezy sales approach
Drew DuBoff, Growth Strategist, emails out all of his blog posts and is full of insight. He says,
“My emails establish trust with the readers as I try and prime them for my coaching program. I think this tactic is highly effective when done properly and disastrous when done improperly. If you approach your emails with respect and a genuine desire to get to know your readers more, then you will succeed. If you take the used car salesman approach, you’ll get a lot of unsubscribes.”
Provide steady, reliable information
Jenni Lachner, the Content Marketing Manager for Portent, has some things to keep in mind when it comes to crafting successful emails that introduce blog posts:
Think like your audience. Make sure the message in your email resonates with who you are speaking to.
Get to the point. Think about how many emails you get in a day. A clear subject line and straightforward message will increase the likelihood that your email gets opened, and not immediately deleted because it looks like spam.
Be consistent. With your format, with your message, and with your timing. Stick to a regular communication schedule and use the same layout/branding for your emails. Feature a steady tone of voice and message so you can establish trust and reliability with your audience.
Don’t forget contact list maintenance. Check those bounces and unsubscribes regularly. Frequently cleaning up your distribution list ensures that your communications are reaching the right people at the right time, and you’re maximizing your ROI. And, taking the time to reach out to those folks who unsubscribed from your list can serve as a great lead nurturing touchpoint!
Get to the point
Nathan Piccini from Data Science Dojo has great advice about sticking to the point and creating engaging content when emailing blog posts.
“Have an obvious title and a catchy image. People don’t want to try and decipher something in their email inbox. Make sure the title is going to make them understand what the post is about at a glance and the image reinforces it and grabs the reader’s attention. An image can speak 1000 words.”
Experiment with formats
Brandon Amoroso from electrIQ Marketing speaks to the value of experimenting with different types of emails such as plain text emails versus templates. “Make them super personal. An email with no pictures and a simple ‘Hey, new post from electrIQ today about XYZ…let me know if you have any questions!’ has been way more effective.”
Don’t overlook the power of a subject line
The subject line is crucial and must stand out amidst the hundreds of emails that your contacts get every day.
Jonathan Branney, Senior Content Marketing Manager at Banc, speaks to how important the subject line is when emailing blog posts.
“The hard work starts here when it comes to capturing the reader’s attention. We find that posing questions, being personal or making the subject actionable all boost the likelihood of click-through.”
Johnny Bolden with Off Road has experimented with subject lines and has some great insights.
“We have used A/B testing with subject lines using Emojis! We found that adding Emojis to subject lines that are sent to a mostly mobile open segment can drive 37% higher open rates! That’s huge! This is driven by the fact that someone opening a mobile email has less characters that they see in the subject line and an emoji will stand out heavily.”
Jacqueline Tihanyi from Fisher Unitech also has applicable advice when it comes to subject lines for blog post emails.
“We use a subject line grader to make sure our subject line is spam-free to allow for high deliverability rate.”
Key Takeaways
We threw a lot of strategies and advice at you, so let’s pare it down to a checklist of things to consider when it comes to emailing blog posts:
Find the perfect cadence for emailing blog posts whether it’s every time you publish or a monthly digest of your blog posts
Be sure to bring valuable information to your audience and convey it in your emails
Craft personalized and powerful emails to engage your audience
Write subject lines that stand out
Segment your leads
Emailing blog posts helps to nurture your leads
Promote your latest blog post to keep content fresh and relevant
]]>https://cbomo.com/should-you-be-emailing-blog-posts-in-2024/feed/0Crafting SEO-Friendly Guest Posts: Tips and Techniques
https://cbomo.com/crafting-seo-friendly-guest-posts-tips-and-techniques/
https://cbomo.com/crafting-seo-friendly-guest-posts-tips-and-techniques/#respondFri, 08 Mar 2024 22:42:22 +0000https://cbomo.com/crafting-seo-friendly-guest-posts-tips-and-techniques/ [ad_1]
Guest posting has become an essential tool for brand visibility and authority building in digital marketing. But it can be a tricky tightrope to walk. You want to provide great content for your host site and its readers. But you also want to benefit from your own website through backlinks, traffic, and search engine optimization. It’s a fine balance between creating promotional “guest spam” versus value-driven posts readers love.
According to statistics, 73% of B2B marketers use content marketing, such as guest posting, as part of their overall marketing strategy. So, how can you craft compelling guest posts that appeal to bloggers and their audiences?
This article shares some tips and techniques for creating SEO-friendly guest content that can attract links and traffic while also winning over readers. With a strategic approach, guest blogging can become a powerful means for growing your audience and boosting your own site’s visibility.
Choose relevant and popular topics your audience cares about
One of the best ways to create an engaging guest post is to write about a hot topic that your target audience really cares about. Look at social media conversations, comments on industry blogs, and keyword search volume to see what people are buzzing about.
For example, if you notice everyone in your niche is talking about “X,” consider pitching a guest post about it to an industry blog. The goal is to pick topics you genuinely have expertise around and that readers really want to learn more about. This way, your guest posts can provide true value and not just for promotion.
Meanwhile, if you’re struggling to find relevant topics for your audience, you can leverage guest posting services offered by a reputable digital marketing agency in your area. They can help you analyze audience interests and identify the hottest topics to write about. This ensures your guest posts land resonantly instead of feeling out-of-touch. Building authority requires serving your audience right by giving them content that speaks to what they’re already discussing.
Use the relevant keywords (but don’t overdo it)
As you choose a compelling topic, look at the keywords your target audience is searching for. Do some research and identify two to three focus keywords that are relevant to your guest post theme. These should be keywords that align with what readers want to learn. It’s called search intent.
Now, don’t go keyword crazy as no one wants to read a post crammed with awkward repetitions. Use your focus terms in a way that fits in naturally with the rest of the text and provides context and value. When used strategically, keywords can draw more searchers without sacrificing quality.
Craft compelling headlines
Your headline is the very first thing people see, so make it count! This is your chance to grab attention and get readers intrigued.
According to AHREFS, guest posts with emotional headlines or power words (e.g., bizarre, secret, obsessed, or unexplained) are more likely to get more clicks. So, try stirring some curiosity, humor, or surprise into your titles or headlines.
You also want your headline to clearly convey the value of your post. Readers should immediately understand the benefit they’ll get from sticking around. You can lean on your focus keywords as well, but avoid keyword stuffing. With a compelling, benefit-driven headline, you can persuade readers that your guest post is worth their time.
Plan and outline the flow before you write
Outlining gives your guest post bones before you put meat on it. So, take five minutes upfront to map out the structure:
Introduction: set the stage and frame the topic
Main points: jot down 5-7 key points to cover
Conclusion: recap and call readers to action
Overall, having an outline in place makes writing 1000% easier. You’ll know exactly what points to cover without getting lost. It also ensures your post has a cohesive flow from start to finish.
Provide value for the readers
At its core, your guest post needs to provide tangible value to readers. Don’t just pitch something self-promotional. Really put yourself in your audience’s shoes and what information or insight they would find genuinely useful.
Think carefully about how your content will educate, entertain, or enlighten. You can share actionable tips, little-known facts, or counterintuitive perspectives. Quote experts and reference studies to build credibility. Provide a mix of hard data and real-world examples. Weave in personal anecdotes when relevant.
The better your content, the more readers will engage with it. And that engagement leads to more social shares, links, and citations – boosting both your host site and your own authority.
Embed relevant photos, videos, and graphics
As they say, a picture is worth a thousand words. According to research, guest posts with images or videos get 94% more views than text-only posts. Relevant visuals make your guest post more eye-catching and digestible.
So, got a key point to illustrate? Add a photo. Want to demonstrate a process? Incorporate a quick video. Have some killer statistics? Turn them into a sleek infographic. Just be sure any media you include is on-topic and adds value. Don’t just drop in random stock images that might distract or confuse.
Keep in mind, though, that different sites have varying policies around embedded media. Some may limit you to one to two images or not allow any videos at all. Always check the guest submission guidelines so your media enhances rather than interferes with publication.
Link to authoritative sources
Most readers tend to be more trusting of content that links to authoritative sources. As you present information in your guest post, include in-text citations and backlinks to validate facts or quotes. This serves a dual purpose. First, it establishes credibility by showing you didn’t just make things up. Second, these links provide SEO value by making your content authoritative.
Who counts as a credible source? They can be industry publications, recognized experts and thought leaders, original research studies, respected institutions like universities or government agencies, and major media outlets. Use your best judgment on which sources strengthen your post and sprinkle them throughout your content.
The Takeaway
Guest posting can be challenging although it’s an incredibly rewarding marketing element when done right. The key is to provide genuine value to readers rather than a thinly veiled sales pitch. So be creative, helpful, and keep readers’ needs top of mind. Do this consistently, and guest blogging can become a cornerstone of your content marketing strategy. Now get out there and start crafting some stellar, SEO-friendly guest content!
]]>https://cbomo.com/crafting-seo-friendly-guest-posts-tips-and-techniques/feed/0The Dangers Of Not Email Blog Posts In 2023
https://cbomo.com/the-dangers-of-not-email-blog-posts-in-2023-2/
https://cbomo.com/the-dangers-of-not-email-blog-posts-in-2023-2/#respondThu, 08 Feb 2024 06:57:55 +0000https://cbomo.com/the-dangers-of-not-email-blog-posts-in-2023-2/ [ad_1]
In today’s digital landscape, where content is abundant and attention spans are fleeting, promoting your blog posts effectively is more critical than ever. Neglecting email marketing as a means of distributing your blog content can have severe consequences. In this article, we’ll explore the dangers of overlooking email promotion in 2023, backed by data and real-world insights. But don’t worry, we’ll also introduce you to a solution that will transform your approach: FeedOtter.com.
The Fate of Unread Blog Posts
When you create valuable blog content that goes unread, it’s like shouting into the void. In 2023, with countless blogs and articles competing for attention, you can’t afford to let your hard work go unnoticed. Research shows that a significant portion of blog posts remain unread without active promotion. According to a study by Chartbeat, the average time spent on a blog post is a mere 15 seconds. That’s the window of opportunity you have to captivate your audience and convey your message.
If your blog post isn’t read, you’re losing precious engagement and potential conversions.
The Power of Email Promotion
Email remains a powerful tool for driving traffic to your blog. In fact, data from recent studies indicates that blog posts sent to readers via email achieve substantially higher click-through rates compared to those relying solely on organic search or social media promotion.
According to the Direct Marketing Association, email marketing generates an average return on investment (ROI) of $42 for every $1 spent. By neglecting email marketing, you’re missing out on a cost-effective channel that can significantly impact your revenue.
The Impact on Resources and Revenue
Creating high-quality blog content requires valuable resources, including time, effort, and expertise. However, without effective promotion, you risk wasting those resources. Let’s consider the financial aspect:
Suppose you invest an average of 8 hours in creating a blog post, and your hourly rate is $50.
If that blog post goes unnoticed due to lack of promotion, you’re essentially losing $400 in potential value.
Multiply that by the number of unread blog posts, and the losses can add up quickly.
Now that we’ve established the dangers of neglecting email marketing in 2023, let’s introduce you to FeedOtter.com—a solution that will revolutionize your approach to email automation and maximize the impact of your blog content. Here’s why FeedOtter.com is the solution you need:
FeedOtter.com seamlessly integrates with your blog’s RSS feed, automating the process of transforming your blog posts into engaging emails. Manual scheduling and intervention become a thing of the past. FeedOtter.com ensures that your subscribers receive your latest content promptly and consistently, without the need for constant manual effort.
With FeedOtter.com, you gain valuable insights into your email campaigns. You can track and analyze important metrics such as open rates, click-through rates, and subscriber engagement. This data allows you to optimize your email marketing strategy, refining your content and targeting to achieve better results over time.
FeedOtter.com empowers you to personalize your email campaigns effectively. By dynamically populating emails with personalized content based on subscriber preferences and behavior, you can deliver highly relevant messages that resonate with your audience. This level of personalization significantly increases engagement and conversions.
]]>https://cbomo.com/the-dangers-of-not-email-blog-posts-in-2023-2/feed/0Emailing Blog Posts in 2024: What Do Marketers Think?
https://cbomo.com/emailing-blog-posts-in-2024-what-do-marketers-think/
https://cbomo.com/emailing-blog-posts-in-2024-what-do-marketers-think/#respondThu, 08 Feb 2024 00:49:59 +0000https://cbomo.com/emailing-blog-posts-in-2024-what-do-marketers-think/ [ad_1]
It’s 2024, should businesses send regular blog emails to their subscribers? I wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so I spent the past month interviewing more than 20 marketing experts to find out how they perceive emailing blog posts in the year 2024.
We are passionate about emailing blog posts because potential leads and subscribers are opting in to receive your content. Having subscribers is far more powerful than SEO and social media. They are opting in to having your blog post delivered to them, so it’s a great way to generate new leads and nurture existing ones. Using email to distribute this relevant content is also great for retaining clients, as you’ll be producing thought leadership material in their field.
Spending money on creating awesome content but not distributing is a waste of your hard work because email is the best way to reach, touch, and nurture leads and clients. Emailing blog posts gets the most bang for the buck and ensures that your blog reaches a wide audience. Be sure to include calls to action to bring traffic back to your primary website to convert leads into sales.
2. What is the Ideal Frequency for Emailing Blog Posts?
As marketers, we are always trying to walk a fine line of emailing blog posts while not bombarding our contacts with too many emails. One thing to remember is that your subscriber list will want your content as long as you’re producing quality content, so they’re certainly going to want your emails.
As a rule of thumb, we believe that brands should send no more than 2 blog posts out per week. If your brand produces more than that, it’s a good idea to roll them up in a newsletter. It should contain the list and teasers to all of your blog posts published that week, so your subscribers can pick and choose exactly what they want to read.
Based on the brands we talked to, we find about 75% are emailing blog posts every time they publish one regardless of post frequency, and about 25% send a monthly round-up newsletter of all of their blog posts for the month.
75% email every blog post when it’s published
25% send monthly round-up newsletters
Katrina Niemisto from Marketo allows subscribers to choose how often they receive blog posts in their inbox since they publish 15-20 blog posts per month. She said
“By curating different cadences, we have the opportunity to provide readers with the experience they’re looking for. We have some loyal readers who digest every single blog post and some folks who are reading our blog for the first time when they sign up for our blog digest emails.”
“I email every single post. As long as you’re publishing quality content, your email list won’t be annoyed by the intrusion. They’ll be grateful.” On the days he emails out his blog posts, he sees about 3 times more traffic to his site than on other days.
The key takeaway here is to give readers the option to either get every post in their inbox or a weekly/monthly roundup of posts. This will help you provide the most value to your readers and cut down on those unsubscribe rates. And be sure to have a regular cadence so that your readers can look forward to your posts. Your marketing automation tool will help ensure that every post or digest is sent consistently and reliably.
3. What Value Does Emailing Blog Posts Provide?
One of the most crucial things to keep in mind is that you need to give these subscribers and leads something of value with every email.
Producing valuable content that targets pain points and addresses relevant topics for your ideal consumer will position your brand as a thought leader. When you’re viewed as a thought leader or a valuable resource, the people on your email list will look forward to your blog post emails.
Gregory Bullock from TheraSpecs relies on emailing blog posts for a number of reasons, saying,
“I would highly recommend it to others who have or seek to develop a catalog of great content. We have increased quality traffic to the TheraSpecs website, developed meaningful interactions with our subscribers, turned our top customers into our biggest fans and content promoters, and even driven additional bottom-line revenue.”
Marketing strategist Alexa Kurtz from Webtek capitalizes on her blog emails by featuring other offers.
“While the blog is the shining star of the email blasts, we also call in some ‘supporting roles’. For example, when we send an email promoting the blog, the article is front and center of the e-blast. However, we will often include a special offer, featured project, or highlighted product to give readers even more of a reason to click-through to the website.”
Jay Baer from Convince and Convert gets a few thousand visitors to his blog per week, and he values emailing blog posts because
“it’s a big part of our ongoing relationship building.”
Doug Morneau shared his advice on why his strategy for emailing blog posts is so successful.
“Figure out where your audience is, what their pain points are, and then develop a content strategy that will allow you to be a welcome visitor into their inbox every week. Don’t just send buy my stuff emails, that adds no value to your subscribers.”
So the takeaway? Marketers are emailing blog posts for the following reasons:
Increase subscribers
Increase blog traffic and overall website traffic
Maintain relationships
Create meaningful interactions
Additional revenue
4. How to Craft Great Blog Emails
The email that accompanies each blog post is just as important as the blog post itself! The email should tease your readers and make them want to read your post. It should tell your readers what the post is about without giving too much away—it’s all about striking that right balance that leaves readers excited on clicking through to read your post.
Drew DuBoff, Growth Strategist, emails out all of his blog posts and is full of insight. He says,
“My emails establish trust with the readers as I try and prime them for my coaching program. I think this tactic is highly effective when done properly and disastrous when done improperly. If you approach your emails with respect and a genuine desire to get to know your readers more, then you will succeed. If you take the used car salesman approach, you’ll get a lot of unsubscribes.”
Jenni Lachner, the Content Marketing Manager for Portent, has some things to keep in mind when it comes to crafting successful emails that introduce blog posts:
Think like your audience. Make sure the message in your email resonates with who you are speaking to.
Get to the point. Think about how many emails you get in a day. A clear subject line and straightforward message will increase the likelihood that your email gets opened, and not immediately deleted because it looks like spam.
Be consistent. With your format, with your message, and with your timing. Stick to a regular communication schedule and use the same layout/branding for your emails. Feature a steady tone of voice and message so you can establish trust and reliability with your audience.
Don’t forget contact list maintenance. Check those bounces and unsubscribes regularly. Frequently cleaning up your distribution list ensures that your communications are reaching the right people at the right time, and you’re maximizing your ROI. And, taking the time to reach out to those folks who unsubscribed from your list can serve as a great lead nurturing touchpoint!
Nathan Piccini from Data Science Dojo has great advice about sticking to the point and creating engaging content when emailing blog posts.
“Have an obvious title and a catchy image. People don’t want to try and decipher something in their email inbox. Make sure the title is going to make them understand what the post is about at a glance and the image reinforces it and grabs the reader’s attention. An image can speak 1000 words.”
Brandon Amoroso from electrIQ Marketing speaks to the value of experimenting with different types of emails such as plain text emails versus templates.
“Make them super personal. An email with no pictures and a simple ‘Hey, new post from electrIQ today about XYZ…let me know if you have any questions!’ has been way more effective.”
5. Best Practices for Blog Email Subject Lines
The subject line is crucial and must stand out amidst the hundreds of emails that your contacts get every day. You want to be playful with your subject line without being cheesy. It’s your only chance for your blog post to make a first impression and make your readers want to open your email. Many marketers place significant emphasis on crafting the right subject line, and here is some of their advice:
Jonathan Branney, Senior Content Marketing Manager at Banc, speaks to how important the subject line is when emailing blog posts.
“The hard work starts here when it comes to capturing the reader’s attention. We find that posing questions, being personal or making the subject actionable all boost the likelihood of click-through.”
Johnny Bolden with Off Road has experimented with subject lines and has some great insights.
“We have used A/B testing with subject lines using Emojis! We found that adding Emojis to subject lines that are sent to a mostly mobile open segment can drive 37% higher open rates! That’s huge! This is driven by the fact that someone opening a mobile email has less characters that they see in the subject line and an emoji will stand out heavily.”
Jacqueline Tihanyi from Fisher Unitech also has applicable advice when it comes to subject lines for blog post emails.
“We use a subject line grader to make sure our subject line is spam-free to allow for high deliverability rate.”
The takeaway? Great subject lines for blog emails:
Contain emojis
Are well-tested
Contains tangible date/topic information
6. How Much Engagement Do Blog Emails Receive?
Emailing blog posts is a compelling way to keep all of your contacts engaged with the brand. It’s a smart tactic to keep your brand top-of-mind without sending out “salesy” emails. Your blog posts should position your brand as a thought leader in your industry every time a new post hits their inbox.
Nate Fuller from Launch gets higher than average engagement when he uses this strategy, saying
“…emailing blog posts typically revives relationships with contacts in our database and helps bring new deals to the table. It reminds past prospects and customers that we are still knowledgeable in our field and that we are still around to meet their needs.”
“…it normally takes 3-5 pieces of solid content before a customer is willing to engage in a sales conversation. If I’m sending out regular blog posts, I’m speeding up the law of averages while creating opportunity and top-of-mind awareness.”
Marine Klein of Commusoft has great advice when it comes to keeping the whole company involved with their blog.
“We work very close with sales and produce content according to what they know will be of interest to leads. It’s an effective tactic if you can find the right balance between keeping them engaged without veering into the type of pushy hard-sell that people dislike.”
7. Does Emailing Blog Posts Increase Website Traffic?
Emailing blog posts is a guaranteed way to increase traffic to your blog. Ideally, those leads you attract also click around your site for more information about your brand, so emailing blog posts should increase traffic to your entire site, not just your blog.
Dorde Milivevic of Stable WP gets around 1,500 views of his brand’s blog every time he emails out a new post. He uses his blog to nurture leads, keep subscribers informed, and engage with current clients. Dorde says that emailing these posts consistently helps him hit goals in every stage of the sales funnel.
Using Google Analytics and UTM codes to track the website traffic your content emails generate is a great way to measure the traffic your content emails are creating.
8.Who Should You Be Emailing Blog Posts To?
Many brands email their blog posts out to all of their leads, not just subscribers. However, when a lead subscribes to your blog, it can help gauge their interest in your brand.
If you do a weekly or month digest of your blog posts, readers may choose to receive each and every blog post as it is published. This is great news for your brand, as it signifies they like your content enough to opt in to receiving all your posts.
You should be cautious when emailing both subscribers and leads. Make sure they don’t receive your blog post emails twice for being a lead and being a subscriber. Your marketing automation platform should have a way to make sure this doesn’t occur if they exist in multiple lists.
Robert Katai of Banner Snack uses a landing page that contains 3 simple reasons why people should subscribe to his blog posts. He also emails his blog posts before he shares on social, creating some exclusivity to being part of his email list, and gets a 45% open rate.
Logan Allec from Money Done Right has valuable insight that every marketer who is emailing blog posts should keep in mind.
“I think the most important thing to remember is that you can’t ask for the sale in every email. You have to start with building trust with each new subscriber and then gradually build up to asking for the sale. Also, remember that each and every one of those subscribers is a real person sitting behind a computer or on a phone! And they subscribed to your email list for a reason. Don’t take that for granted.”
9. Nurturing Leads
Arguably, lead nurturing is the biggest benefit of emailing blog posts. Distributing this content establishes thought leadership, and gives your brand an excuse to email these leads and stay familiar with them.
“Our blog posts are intended to nurture leads by showcasing our team’s knowledge of various areas of marketing.”
Tamas Torok from Coding Sans uses blog posts as an effective way to nurture leads and says,
“After someone signs up for our newsletter we send our new subscriber a series of emails containing our best blog posts and gated guides. We segment subscribers based on their biggest challenges (they answer this question when subscribing) so our emails are well-targeted and relevant.”
Tabitha Oneill from BNC Systems explains how valuable emailing blog posts can be when it comes to getting their brand in front of the right leads at the right time.
“Blog and email are two very low-cost tools we use to bring in new deals. Sometimes they help with staying in contact with leads that have gone cold. Sometimes they reach people who previously refused to answer our phone calls. By demonstrating our knowledge, expertise, and value, we turn really cold leads into warm leads.”
Improving Open and Click-Through Rates
It’s important to track your open and click-through rates, so that you can monitor which subject lines, topics and copy have the most impact on your readers. Be sure to record all of these details so that you can keep doing what works and discard what doesn’t. After you’ve implemented tracking and refine what works, you should start to see constant improvement with open and click-through rates when emailing blog posts.
Dolores Hirschmann from Masters in Clarity recommends “…having short emails that link to the blog, short teaser videos, and teaser copy” to engage and intrigue readers, and ultimately entice them to click-through to the blog posts.
Lauren Morley, the CMO of Techvera, uses data to power her strategy when it comes to these email campaigns.
“Looking at our analytics to figure out what the most popular content from each email is and designing more content around that has been the most helpful. It drives my strategies for future posts so that I’m writing on what our readers care about.”
Key Takeaways
We threw a lot of strategies and advice at you, so let’s pare it down to a checklist of things to consider when it comes to emailing blog posts:
Find the perfect cadence for emailing blog posts whether it’s every time you publish or a monthly digest of your blog posts
Be sure to bring valuable information to your audience and convey it in your emails
Craft personalized and powerful emails to engage your audience
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There’s no denying that building a profitable blog that rakes in a decent amount of cash annually is nothing short of an arduous task, especially for beginners or novice bloggers. This, of course, is one of the main reasons webpreneurs are constantly scouring for new ranking strategies to stay on top of their SEO game.
Profitable Posts is a short but detailed guide that breaks down some of the easiest yet profitable avenues a webmaster can use to make their site more beneficial, especially if they are starting.
What Does the Profitable Posts Guide Entail?
The architect behind Profitable Posts recognizes that making a blog profitable requires time, effort, and a strategic approach. Speaking of which, here are some of the helpful steps with no unnecessary tips included that they propose for beginners who are looking to make some headway as far as profits and ranking goes.
How to choose a profitable niche
According to Profitable Posts, you need to focus on a niche with a large and engaged audience to make your blog profitable. The more people are interested in your niche, the more potential for revenue through advertising, affiliate marketing, and other methods. Speaking of which, choosing a profitable niche is important when you are trying to make money online through blogging because it determines the revenue potential.
If you choose a niche with a small audience or is not in demand, generating significant income from your blog will be difficult. On the other hand, if you choose a profitable niche, there will be a larger and more engaged audience, which will increase the potential for revenue through advertising, affiliate marketing, and other methods
The Importance of Creating Quality Content
The quality of your content will determine the success of your blog; they also suggest searching Google, ClickBank, and other sites to see what people are interested in. Ensure your content is informative, engaging, and relevant to your audience. You should also optimize your content for search engines so your blog can rank higher in search results.
Building an email list is a great way to connect with your audience and promote your products or services. You can offer freebies or incentives in exchange for email addresses to help grow your list. The creator of the Profitable Posts goes a great length to expound on some strategies one can employ to build a formidable email list. And this includes the following;
Choosing an email marketing service: There are many email marketing services available, such as Mailchimp, ConvertKit, Aweber, and more. The writer advises choosing a service that fits their budget and offers the features needed to build and manage their list.
Creating an opt-in form: An opt-in form is a sign-up form that allows visitors to your blog to subscribe to your email list. Create an opt-in form that is easy to find and fill out, and make sure to include a clear and compelling call to action.
Offering an incentive: The course breakdown the importance of providing a lead magnet or incentive to entice visitors to subscribe to your list. This can be a free ebook, a checklist, a video series, or anything that provides value to your audience.
Promoting your opt-in form: The writer of Profitable Posts suggests how advisable it is to encourage their opt-in form on their blog, social media, and other channels. This way, you can make it easy for your blog visitors to find your opt-in form and subscribe to your list.
Sending regular emails: Send periodic emails to your subscribers to keep them engaged and interested in your blog. This can be a newsletter, updates, exclusive content, or anything relevant to your niche and audience.
Segmenting your list: According to the Profitable Posts, one should segment their list based on interests, behavior, or other factors to provide relevant and targeted content and offers to subscribers. This can increase engagement and conversions and keep the consumer returning for more.
Monitoring your results: The creator of this course suggests that one should use analytics to track the performance of their email list and adjust their strategy as needed. Pay attention to your open rates, click-through rates, and conversion rates to see what is working and what isn’t.
How One Can Monetize Their Blog Using Profitable Posts
The writer details the various ways you can monetize your blogs, such as affiliate marketing, sponsored posts, display ads, and selling products and services. Choose the method that works best for your niche and audience.
The Strategies found in Profitable Posts for Promoting a Blog
To make your blog profitable, you need to promote the blog through various channels such as social media, email marketing, and search engine optimization. The more traffic you generate, the more potential there is for revenue.
The designer of this course outlines how you can use analytics tools to track your blog’s progress and measure the success of your efforts. Analyze what is working and what isn’t and make changes as necessary.
That being said, the creator of the Profitable Posts guide reiterates that making a blog profitable requires hard work, patience, and persistence. This, of course, is one of the reasons that they advise beginners not to expect overnight success.
It may take some time before you start seeing results, even with the help of the Profitable Posts guide, so don’t get discouraged. Keep refining your strategies and improving the quality of your content, and you will start to see the fruits of your labor.
Purchase the Profitable Profits Guide
Consumers trying their hand at blogging and making a nice profit can purchase and download the Profitable Posts Guide from its official website for $47.00. The digital program teaches its users how to create in-demand content of their niche, to turn their blog content into a profit.
Customers are offered a 60-day money-back guarantee on their purchase by reaching customer service for product or order support at the following:
Profitable Posts is a digital guide that offers several tips and strategies of profitable avenues that a webmaster can use to make their site more beneficial to make money by blogging. The Profitable Posts guide is sold for $47.00 , with immediate access available after payment is complete on the official website.
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