
The Difference Between Shopper-Targeted Media And Shopper Marketing
[ad_1] CEO and co-founder of Chicory, a leading contextual commerce advertising platform for CPG and grocery brands. getty More and more retailers are looking to monetize their data, forming deals with DSPs, creating their own programmatic marketplaces, and promoting pre-optimized audiences. Kroger, one of the nation’s leading retailers, recently made its data available for connected…
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