Putting yourself out there on the internet can be big business — just ask one man, whose pet quail has become animal influencer. Yep, we you read that right, an animal influencer. And despite not even having a bank account little Finn has racked in the big bucks from his following online.
Finn has over 1.6 million loyal followers online, which means he’s been able to monetize his account and make bank.
Finn didn’t just make a little pocket money — he practically made more than a human’s full-time salary. It pays to be cute!
Don’t believe us? In January alone Finn made a whopping $6,789. That’s almost $7,000 just for being a handsome little guy. The good times didn’t end in January; in February he made $4, 669, in March he made $5,991, and in April he made a hefty $8,971. Finn’s highest earning month was June, when he topped out at $10,150.
Someone in the comments section did the math and in total Finn made $87,977. That’s quite a bit of money.
“Finn makes more than me bro,” his owner joked in the video’s caption.
Commenters were stunned. “I just told my dogs they need to find their own place, I need their space for a quail that pays rent!” joked one person. “Help wanted: hard working quail to slay on TikTok. Full benefit package includes meal worms,” another person teased. “Meanwhile my dog’s putting me in debt of 10k,” someone else chimed in.
How Much Can Pet Influencers Make?
If Finn’s fortune has convinced you to pull out your phone and sign up for TikTok, you aren’t alone. Many, many people are sharing their pet’s lives online for major money. So how much money are we talking about here?
The money varies depending on your following, but most animal influencers are making money through sponsored posts and collaborations with pet-focused companies. Pet food companies and fashion labels tend to be the most lucrative sponsors. On average nano-influencers can make $500 per post, while the major pet influencers can make as much as $10,000 per post.
There are other ways to make money online too. From affiliate marketing, where your account will make a commission through special links and promo codes, to even selling merch with your dog’s likeness on it.
If your dog becomes really famous, brands might pay you to make promotional videos or gifs for their company. Your pet might also start to make personal appearances. Appearance fees can start at $1,000.
Of course this sounds exciting, but it’s important to not push your pet to do things they don’t want to do. If you’re going to dip your toe into the world of animal influencers try to keep it fun — for both you and your pet.
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Affiliate marketing is an incredibly broad and varied sector. Almost every industry will have affiliates promoting products for companies and spreading the word about new services, the pet industry being no exception.
Pets are our closest and most loyal companions. They stick by us through thick and thin, never complaining and always serving us as a source of comfort and happiness. The pet industry is also incredibly lucrative, so it will come as no surprise to learn that we’re seeing pet industry affiliates become more and more commonplace. Let’s take a closer look at affiliate marketing in the pet industry.
Pets and the Internet – a match made in heaven
We all love our pets, and we relish the chance to show them off to friends and family whenever we can. The internet made this easier than ever before, and today our social feeds are filled with pet pictures and videos of all kinds.
Cats, in particular, have a long and storied relationship with internet culture. Viral memes such as Grumpy Cat and Keyboard Cat have been global sensations, while there are innumerable cat content pages across all major social media channels.
It’s not all about cats either. Pets of all kinds from dogs to rabbits and from tortoises to goldfish see huge representation online, with some animals becoming bona fide social media celebrities and influencers.
The pet industry – facts and figures
It is estimated that approximately 33% of the world’s population are pet owners. This is an incredible number, and it will come as no surprise to learn that the pet industry is incredibly lucrative as a result.
According to research conducted by Zippia, the pet industry in the US alone is worth nearly $77 billion. Dog owners in the US spend around $1,201 per year on their dogs, with the average pet owner spending around $1,332 annually on pet-related expenses.
What are pet owners spending all this money on? Unsurprisingly, a significant portion of expenditure goes towards food. This is followed by vet bills, and then grooming products, general pet supplies, and gifts.
Turn your pet into profits
The pet care industry is fiercely competitive. In an effort to set themselves apart from rival businesses, many pet care companies have enlisted the help of the biggest pet-focused social media figures and influencers.
If you run a platform dedicated to pet care, or a social media account for your furry friend, there are fantastic opportunities available for you to profit from the internet’s insatiable appetite for pet-related content.
Major brand like PetSmart in the US and Pets at Home in the UK run their own affiliate programs, while numerous other smaller pet care companies and product manufacturers also offer similar programs.
Whether it’s pet food, grooming products, toys, or bedding, there are numerous opportunities for pet content creators to cash in on their pet’s cuteness.
Standing out as a pet industry affiliate
While the pet industry is booming and only looks set to grow further, that’s not to say making money as a pet industry affiliate marketer is easy. Competition is stiff, you’re going to need to stand out from the crowd if you want to generate conversions and sales.
Whether you’re making pet videos or any other kind of content, the same general rules still apply if you want to drive engagement and interaction.
First, you need to establish and define your target audience. Building up a customer profile will help you hone the content you produce to best target this particular demographic, and you should make strategic use of different social media platforms to target different groups.
While simple videos of your pets can prove popular, if you want to truly stand out, you’re going to need to offer value to your viewers. This could be in the form of a tutorial, such as how to properly groom a dog, with an affiliate link to a grooming product included.
In doing so, you will become a trusted and valued voice of authority in the sector and will see far greater results.
Conclusion
Pet content is something we take for granted on the internet, you won’t have to scroll very far down your social feed to see the latest viral cat video or dog meme. However, many don’t realise just how profitable the industry is, and how many fantastic opportunities there are for affiliate marketers.
If you’re looking for more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
For the very best advice from industry peers, register to join our ELEVATE Summit in July. Elevate aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe and it’s all available to stream from our website.
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