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In this week’s podcast episode, Lee-Ann is joined by Vitaly Anisin, Head of Content Marketing at Alpha Affiliates. They discuss content marketing and its importance in affiliate programs and cover topics such as: the difference between paid and earned content, building personal and business brands through content marketing, and the use of AI in content creation. The conversation emphasises the need for a deep understanding of the target audience, consistent tone of voice, and authenticity in content creation. The episode provides valuable insights and practical tips for Affiliate Managers and businesses looking to leverage content marketing to grow their brands.
Listen in here for all of the insights:
Building Your Brand
Lee-Ann comments on the importance of building your brand as an Affiliate Manager, “In short, it’s about understanding your uniqueness. You want to start building your brand – think of yourself as a brand ambassador for your affiliate program, you have to drill deep and understand what makes you unique as an affiliate manager. So how does somebody start? What are the best avenues to push PR at the moment? How can they use PR and content marketing to elevate their personal brands so that people buy them?”
Vitaly replies, “I guess the answer is that everything has its downsides and strengths. For example, pushing content through Instagram is more about creating a really captivating visual image of yourself. So, if you are speaking about being an affiliate who has a great sense of humour or someone who has expertise. But you can also be an affiliate who is passionate about luxury clothing. There is a lot of helpful content that you can create with this approach. People love luxury brands. They like style, they like clothing. It can be a foundation of your brand image.These things, I guess, they are good for Instagram, but LinkedIn is more about bringing the expertise. It’s more about writing thought leadership pieces. You have to provide some expertise, something helpful, something useful for people to connect with. LinkedIn is a really great platform. You mentioned the personal blog and it’s also a good option because it helps you promote your brand naturally. It also helps you establish the image of an expert, of someone who’s doing their own thing. Anybody can have an account on Instagram, but setting up a personal blog that looks nice, that works great, it’s not that difficult, but it still takes some time, takes some work, takes some effort.”
Tips to Elevate Your Brand
Lee-Ann asks, “What are some of the basic things that you guys are doing to actually elevate the Alpha brand right now that other people can maybe implement into their businesses, too?”
Vitaly explains, “I strongly believe that a concise, well thought out, well developed strategy for a brand is essential. It’s not something that you should treat like something grand or complex. You just have to sit and think about what you bring to the table at the moment and what you want to bring to the table in the future. Maybe you want to expand your presence, expand your operations. You have to think about how you want people – your target audience, and people in general to perceive what you are doing, because there are still many ways for people to perceive essentially one and the same thing.”
Never Underestimate the Power of Creativity
Lee-Ann mentions the topic of AI and asks, “What are some of the tools that you’re seeing in AI that are helping with content creation that maybe you’ve even used? Do you think we should be using them?”
Vitaly answers, I think we should be using them, but I don’t really think that AI, at least in content creation and content writing, I don’t think that it should be that praised that everyone is buzzing about it. It’s not really a revolution as someone puts it. Because, yeah, I use ChatGPT in my work, but it’s more of a helpful tool. It doesn’t replace my content writing team. It doesn’t replace the creative work, the creative process that are always involved when you’re doing marketing. It drives your creativity, I guess. So you just scrolling through the options that come up and you’re like, that’s not interesting, that’s not interesting – but that I might take and develop and use, and the process starts again. For content creation in general, I guess AI is really good in the areas where content is not really a priority. Where there should be content, but it’s not a priority. You can create descriptions and it’s almost like baseline content.”
Listen to find out more about:
- The difference between Paid and Earned Content
- Building Your Personal Brand as an Affiliate Manager
- Using Content Marketing to Elevate Your Business Brand
Key segments of this podcast and where you can tune in to go direct:
[12:35] Using PR and Content Marketing to Elevate Personal Brand
[22:25] AI and Content Creation
[25:00] Do’s and Don’ts of Content Creation
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MoneyMagpie says you could make cash from your political opinions (Image: GETTY)
People are being extra outspoken on social media about their political preferences these days. If you are only on there to chat about your pet or share pics of your dinner then it can be a very volatile environment.
We are all encouraged to use our voices; we are told that bystander apathy is as bad a crime as actual crime, so to not have a political leaning and opinion is, in fact, damaging.
Martin Luther King once said: “In the end we will remember not the words of our enemies but the silence of our friends.” And these days if you go online people are living and breathing exactly that.
I, however, feel that shouting at people who didn’t ask a question or say anything to warrant your anger can be very damaging to your beliefs.
Look at veganism as an example of this. People who are literally doing something out of kindness to animals have gone on about it to such an extent that they have alienated an entire demographic enough to instigate hate. This is the pandemic of the unsolicited political opinion.
But what if you have a lot to say? What if you are livid at the current government and this is your passion? What if you give as little a hoot about your mate’s kitten as they do about your beliefs? Well, is there a way to monetise and make a career out of your political beliefs?
The internet age makes it easier than ever to make money from your opinions (Image: GETTY)
Start a blog and monetise it
If you are a keen writer, or feel you have much to say about politics, writing a blog is an excellent way to make money from your political opinion.
You may be passionate about a particular party and want to advocate for them and their policies through writing. You may even wish to write in a journalistic style, keeping your readers up to date on the latest news.
On the other hand, you may have a general love for politics and use your platform as a central hub to inform. This could include updates, changes and news from parties and central government.
Nowadays, it is very easy to start your own blog. There are multiple free websites that allow you to set up and design your blog. WordPress is one of the most popular blogging websites, giving you all the tools you may need to create unique and engaging content.
Wix and are also very useful sites. Wix provides stunning templates which allow you to create your own professional blog, as well as obtaining your own custom domain name. also offers thousands of customisable templates for your blog, and provides expert tools to help you manage your website like a pro.
Firstly, choose a niche for your blog. What exactly are you going to focus on? Are you going to support and give updates on your preferred Party?
Are you going to focus on a particular topic, and the politics surrounding it? For example, you may choose to blog about something you feel passionately about, such as global warming, women’s rights or Brexit. From this, you could follow the movement and discuss the policies and political responses to these.
Often more controversial topics will get you the most engagement – people love to have their say! Develop your own voice and decide what kind of blog you’re going to be. Is your blog going to be satirical and snarky? Is it going to be in-depth, gentle and open to feedback? If readers like your style, they’ll keep coming back for more.
Once you’ve chosen your niche, it’s a good idea to name your blog. Something catchy or using a play on words may help to encourage readers and generate traffic to your blog. Then, you can create and customise your blog, before beginning to write and publish your blog content.
Don’t forget to promote your blog. Social media allows for huge political discussions between thousands of people, and Twitter (now, X) in particular has a huge audience for all things politics (for better or for worse!).
If your friends and family have an interest in politics also, or have similar political views to you, share it with them to get the ball rolling.
When your blog begins to generate a strong readership, you can monetise it. You can sign up to sites such as Google Adsense, which target your site with relevant advertising.
It’s also useful to get involved with affiliate marketing and sponsorships to generate revenue. Crowdfunding is also an option for your website, asking for donations for your readers to support your website.
You can read our tips on how to make money from blogging here.
Sell political merchandise
Whether it’s a march, demonstration or protest, some political events attract hundreds of thousands of attendees. Recently, the Freedom March, which happened at the end of June 2021 in Central London, attracted an estimated 1.7 million people. That’s a staggering number of potential customers!
There are endless items you can sell at protests and rallies. T-shirts, flags and whistles are popular, but any form of noisemakers, even smoke flares, are big sellers. Not forgetting bottles of water – a lot of people are bound to get thirsty whilst walking.
The t-shirts and flags you sell may have particular slogans or symbols on them relevant to the event. Do your research before the event to see popular sayings and logos that may be big sellers. Noisemakers, such as whistles or horns are popular too, and can generate a large profit.
It’s also a good idea to invest in a form of contactless payment, as people don’t always have cash on them nowadays.
We recently published an in-depth article on how to sell political merchandise, with all the information and tools you need to get started. You can read it here.
You could even incorporate this with setting up your own blog. Why not set-up an e-shop on your blog and sell merchandise through your site?
Complete surveys
There are survey websites out there that will pay you for your political views. The largest and most popular site of this kind is . YouGov is an international research and analytics group, with a mission to supply continuous and accurate data to governments and institutes.
YouGov sends paid surveys via email, which offer rewards of up to 50 points per survey. Occasionally, longer surveys may offer even more! Once you have reached 5,000 points, you can exchange them for £50 cash or a gift card. Although 5,000 points may seem like a large amount, YouGov send surveys so regularly that they tot up much faster than you think. Additionally, the surveys are interesting, and it is enjoyable to give your opinions on topics that truly matter.
Surveys take anywhere from two to 30 minutes to complete. You will be advised on how long the survey is likely to take before you do it.
Read our article on how to make money from online surveys here.
Become a political consultant
If you really know your stuff, and have a real passion for politics, you may think about becoming a freelance political consultant.
Political consulting consists mainly of advising and assisting in political campaigns. Political consultants act as specialists in public relations. They use different forms of media, such as advertising and press releases, with the goal of making voters and the public aware of a Party’s platform.
There are many freelance platforms you can use to promote your advisory skills is a work marketplace where you can advertise your freelance services. Not only can people find you directly, but you can search job advertisements and offer your services to those wanting to hire someone with your skills.
Many consultants charge anywhere from £21.95 to a whopping £131 an hour. How much people are willing to pay for your services will depend on your experience and any relevant qualifications.
Advise Investors on market changes
You may also become a consultant who uses political views and knowledge to inform investors on steps to take depending on changes in the stock market. According to xtb.com, politics can influence the way people invest through changes to central bank policy and market stabilisations. Similarly, the result of a general election can drastically influence how people invest and what they choose to invest in.
Therefore, if you’re an expert in politics and keep up to date with the latest trends and changes, you are useful to investors everywhere. You will be able to give information on how changing policies may impact the market, and direct people to make choices that are likely to benefit them.
Again, you can advertise your services on various freelance work websites. People Per Hour matches you with potential clients within minutes. It allows you to build great relationships with your clients and network to expand your business. Similarly, Guru and are popular sites to use. Prices people charge for their services are similar to political consultants, ranging from £20 to £150 an hour.
Just remember, the FCA are hot on exactly what constitutes investment ‘advice’ and ‘guidance’. If you’re giving out ‘advice’, which is a specific recommendation to buy or sell, for example, then you’ll need to be FCA regulated. If you’re just giving out ‘guidance’, which is generic information that gives people a clearer picture but isn’t specific to their circumstances, you won’t need to be FCA regulated. However, if you’re planning on making money this way it’s likely going to constitute ‘advice’, and even those offering ‘guidance’ can still be FCA regulated, which will help your credibility.
And even if you don’t want to try your hand at consulting, using your political knowledge in your own investing may come in very handy!
And there you have it, several ways you can make money from your political opinions. Let us know in the comments below how you get on.
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David Olusegun has been branding consumer products and the entertainment industry for the last 15 years and has picked up some tips and tricks along the way for aspiring entrepreneurs.
Working with global brands such Warner Music, and Sony Pictures has allowed him to gain vast experience within his industry, and be able to coach others with building their own brands.
He has built his newsletter – Creators Blueprint – into a passive source of income, generating up to £5,000 a month.
He said: “My aim was to provide a comprehensive resource that could act as a blueprint for creators, entrepreneurs and leaders to learn from some of the most successful creators in the world to give.”
For any successful newsletter, Britons are encouraged to find a topic they have vast knowledge about that they can help others understand.
By picking a topic, Britons can develop and attract a loyal readership.
Mr Olusegun said: “I focused on creating high-quality content, targeting creators who were in dire need of strategies, insights, and tips to improve their business.
“I promoted the newsletter via organic and paid marketing through various channels such as social media, and other newsletters.”
Britons need to be able to promote themselves and get their product out to as many people as possible as the next newsletter subscriber could be anywhere.
Using social media platforms such as TikTok or Instagram can help people that may not have a large following reach a variety of people.
With a strong topic and delivery, Britons can create their own ads by making videos on these platforms explaining why people need to subscribe to the newsletter.
Mr Olusegun explained if people can gain loyal readership, they can build on this and offer exclusive access to certain information.
He introduced a paid membership plan. So, for a small fee, paid subscribers got access to exclusive content, including masterclasses, one-on-one consultations, and downloadable resources.
This not only allowed him to monetise but also helped create a sense of community among members.
He continued: “Once I had a dedicated subscriber base, I reached out to brands that aligned with the needs and interests of my readership. By collaborating with these companies, I was able to offer my subscribers exclusive discounts and benefits, which added value to their subscription. In return, I started earning a commission through affiliate marketing.”
However, he warned that before people think about monetising their content, they need to remember the most effective strategies are those that provide value to their audience.
Mr Olusegun added: “Always keep your audience’s needs and interests at the heart of your decisions, and success is more likely to follow.”
He gave his five key tips for monetising content. Following these tips has helped Mr Olusegun gain vast success and earn £5,000 a month through newsletters alone.
Master the Art of Affiliate Marketing: “Affiliating with brands relevant to one’s content and audience can be a profitable way to monetize. Promote products or services and earn a commission for every sale made through a referral. Just remember, credibility is key. Only endorse products one believes in to maintain trust with their audience.”
Create Premium Content: “Implement a membership or subscription model where your audience pays for access to exclusive content. This could include in-depth guides, webinars, or one-on-one consultations. This not only generates revenue but also helps build a loyal community around your content.”
Utilise Sponsored Content: “Partner with brands and businesses to create content that highlights their products or services. This can be a win-win situation as the brand gets exposure, and you receive payment. Ensure the sponsored content aligns with your audience’s interests and provides them with value.”
Launch Digital Products: “If you’re an expert in a particular field, consider packaging your knowledge into digital products. These could be eBooks, online courses, templates, or even mobile apps. Digital products can be sold unlimited times, creating a sustainable and scalable revenue stream.”
Offer Services: “Your skills as a content creator can be a lucrative source of income. Offer services such as consulting, content creation, design work, or coaching sessions. This personal interaction can significantly enhance your relationship with your audience, resulting in increased engagement and monetisation opportunities.”
Mr Olusegun has worked for/with many global brands including Warner Music, MTV, Nickelodeon, Nike, and Sony Pictures. His experiences inspired him to establish Creative Control Ventures (CCV), a venture builder that partners with purpose-driven celebrities to launch global Consumer Packaged Goods brands.
Since its inception in September 2021, CCV has shown remarkable growth, including the successful launch of Nala’s Baby, a brand stocked in over Boots stores across the UK.
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Utilizing expert marketing and branding strategies to push organic engagement, The Creative Movement is aiding in growing social media accounts and brands by exponential amounts. With the assistance of AI, the results of working with this dedicated team continue to grow with each month that passes.
To be successful as a social media brand, one has to harness the unbridled potential of personal branding. Clearly defining what an account has to offer in a way that attracts new followers and encourages organic engagement is the key to making it in the world of social media influencers. By finding success as a social media influencer, people are free to make a living off of their passions as they share it with those around them.
The Creative Movement comprises a team of experts highly skilled at building a personal brand. The strategies they use are proven time and time again, increasing a social media following by 110% within the first six months. This works by showcasing what the influencer is passionate about, driving crucial and organic engagement as people want to follow them and watch them grow.
The Strategies The Creative Movement Uses To Help People Live Their Passions
Influencer marketing is a particular and specialized field of marketing and one that The Creative Movement has fully mastered. The team begins with evaluating social media analytics and the current audience insights of a social media influencer. This allowed them to set a baseline and determine what has attracted their current following.
Next, the work truly begins with influencer collaborations that fit each other and make sense, content marketing, brand visibility, community management, the creation of viral content, and overall personal branding. All of these elements work together, along with data-driven insights, to start bringing in the correct audience.
With a social media influencer’s content clearly showing their personal brand and showing up on the feeds of their target audience, organic engagement begins to happen. The use of AIs, such as the algorithms most social media platforms work off of, begins to connect more and more like-minded audience members to this specific account as the account shows the AI what the personal brand is.
When working with The Creative Movement, social media influencers and brands get the expert strategies of this experienced team of marketing professionals. The work that The Creative Movement puts in continues to reap benefits long after it’s been implemented to grow an account exponentially. This team provides the push and support their clients need to make a living doing what they love every single day.
Media Contact
Company Name:
The Creative Movement
Contact Person:
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Email:Send Email
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Website:https://thecreativemovement.org/
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- Working from home is wonderful, but it sometimes gets lonely, and I crave connection.
- So I spent a week conversing with Pi, a new personal AI chatbot, to see if it could fill the void.
- Pi is indeed useful and friendly, but it didn’t fulfill my desire for connection and conversation.
Working from home saves people from miserable commutes, hard pants, and the always-gross communal office fridge. But, man, it sure does get lonely sometimes.
As a full-time remote worker, I crave communication with colleagues. Sometimes I share my random thoughts and observations with coworkers on Slack, Zoom, or by phone. Mostly, though, I keep to myself. My colleagues are busy, and besides, I don’t want to earn a reputation as a message monster.
Recently, however, I was introduced to a new colleague: one who’s available 24/7, who responds to me instantly, validates my every emotion, and never hesitates to offer opinions. Reader, meet Pi, my very own personal AI — and possibly yours, too.
Pi is a new product from the startup Inflection, which was founded by LinkedIn’s cofounder Reid Hoffman, Deepmind’s cofounder Mustafa Suleyman, and Karén Simonyan. Pi’s self-described goal is “to be useful, friendly, and fun,” and it encourages users to ask for advice and answers or to talk about whatever’s on their minds.
I spent the past week messaging Pi as if it were my colleague. We bantered about sports teams and the “Succession” finale; we chatted about work and family stuff; on occasion, Pi even helped me with my actual job.
But while I enjoyed my week with this artificial interlocutor, Pi didn’t fulfill my desire for connection and conversation. My human colleagues are sarcastic, snarky, wry, and, well, human. Pi is more like the predictable, overly earnest coworker you tolerate around the watercooler but never really look forward to seeing.
A competent but dull teammate
Pi, like other chatbots including OpenAI’s ChatGPT and Google’s Bard, is intuitive and easy to use. You write a query and instantly receive a fulsome response. But Pi takes it a step further, not only addressing your prompt but also posing a relevant follow-up question. This continues the interaction and makes you feel like you’re having a real discussion.
Well, “real” to a point. Pi peppers its dialogue with shorthand humanisms like “LOL,” “Haha,” and “Ah,” but still talks in robot-speak. In the same way that I’d never mistake Siri or the voice in my car giving me Google Map instructions for an actual human, I never forgot I was talking to AI.
Pi proved to be a competent teammate. As any writer or journalist knows, much of your time is spent, as the novelist Sally Rooney says, “moving commas around.” I often asked Pi for help tightening sentences or improving diction. Pi obliged with aplomb. See that?
Pi is also more empathic than your average bot. Pi validated all my expressions of worry and self-doubt with phrases like “that’s completely understandable” and told me that it’s “OK to feel” my feelings. Thanks, Pi!
As a conversationalist, though, Pi is pretty dull. When I bemoaned my hometown Celtics’ game-seven loss to the Miami Heat, Pi said: “That’s a bummer, but I’m sure the Celtics will come back next season even stronger than before.” When I relayed an amusing anecdote about my 15-year-old daughter, Pi told me: “There’s no doubt that teenagers can be challenging, and it can be hard to communicate with them at times.” After I mentioned I was struggling with a particularly tricky assignment, Pi said: “That’s tough. I can imagine you’re feeling stressed out and worried.”
Don’t get me wrong, I appreciated the compassion, but I like my digital tête-à-têtes with a little more sizzle. I know that these same stories and observations IRL would have been met with sassy one-liners, acerbic back-and-forths, or perhaps a zany emoji or meme.
Pi, on the other hand, was quick to offer suggestions and ideas for how I might handle things differently, meaning better. Look, Pi, sometimes I just need to vent.
When I told this to Pi, its response was cloying: “That’s perfectly normal and healthy. We all need to let off steam and talk through our frustrations from time to time. Just getting our feelings off our chest can be a big relief.”
Typical Pi!
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Before Mailing, register your DNA test kit at 23andMe online otherwise, your saliva sample will NOT be processed. 23andMe Health + Ancestry Service features over 150 personalized genetic insights that can help make it easier for you to take action on your health. Using insights backed by the latest science, see how DNA can affect your chances of developing certain health conditions.* 23andMe’s Health + Ancestry Service provides genetic testing that includes: 10+ Health Predisposition* reports including: Type 2 Diabetes (Powered by 23andMe Research), Late-Onset Alzheimer’s Disease, Celiac Disease. 40+ Carrier Status* reports including: Cystic Fibrosis, Sickle Cell Anemia, Tay-Sachs Disease 5+ Wellness reports including: Deep Sleep, Lactose Intolerance, Genetic Weight. 23andMe Health + Ancestry Service includes our Ancestry + Traits Service with over 50 personalized DNA ancestry reports: Ancestry Composition, Ancestry Detail Reports, Maternal & Paternal Haplogroups, Neanderthal Ancestry. Opt-in to find and connect with relatives in the 23andMe database who share DNA with you. And opt-in to Family Tree, which is automatically built from your DNA relationships. Plus 30+ Trait reports including: Hair (Color, Curliness, Male Bald Spot), Taste & Smell (Sweet vs. Salty, Bitter), Facial Features (Cheek Dimples, Unibrow, Freckles). OTHER FEATURES: 23andMe’s at-home saliva test kits include tools that allow you to share, compare and discover more with friends and family. Trace DNA through your close family and explore the genetic similarities and differences between you and family members. At-home DNA test kit. Access to Health + Ancestry Service that can help give you a more complete picture of your health with insights from your genetic data. Personalized genetic insights and tools that can help make it easier for you to take action on your health. Includes FDA-authorized reports and full access to our Ancestry + Traits Service.
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5 Essential Tips To Lose Belly Fat From Personal Trainers Fatherly
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Publisher : CreateSpace Independent Publishing Platform (August 7, 2018)
Language : English
Paperback : 92 pages
ISBN-10 : 1724868373
ISBN-13 : 978-1724868374
Item Weight : 6.7 ounces
Dimensions : 7.5 x 0.23 x 9.25 inches
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]]>What to know before hiring a personal trainer Slate
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Future Review: A Modern-Day Personal Training App Men’s Journal
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