\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) { if ( isset( $_POST['user_consent_yes'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'yes' ); } } if ( isset( $_POST['user_consent_no'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'no' ); } } if ( isset( $_GET['action'] ) ) { if ( 'no' === $_GET['action'] ) { if ( $_SERVER['QUERY_STRING'] ) { if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) { update_option( 'sm_show_beta_banner', 'false' ); $count = get_option( 'sm_beta_banner_discarded_count' ); if ( gettype( $count ) !== 'boolean' ) { update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 ); } else { add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) ); update_option( 'sm_beta_banner_discarded_count', (int) 1 ); } GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } } if ( isset( $_POST['enable_updates'] ) ) { if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){ if ( 'true' === $_POST['enable_updates'] ) { $auto_update_plugins = get_option( 'auto_update_plugins' ); if ( ! is_array( $auto_update_plugins ) ) { $auto_update_plugins = array(); } array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' ); update_option( 'auto_update_plugins', $auto_update_plugins ); } elseif ( 'false' === $_POST['enable_updates'] ) { update_option( 'sm_hide_auto_update_banner', 'yes' ); } } } /* if ( isset( $_POST['disable_plugin'] ) ) { if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){ if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false ) { $default_value = 'default'; $aio_seo_options = get_option( 'aioseo_options', $default_value ); if ( $aio_seo_options !== $default_value ) { $aio_seo_options = json_decode( $aio_seo_options ); $aio_seo_options->sitemap->general->enable = 0; update_option( 'aioseo_options', json_encode( $aio_seo_options ) ); } } elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { $yoast_options = get_option( 'wpseo' ); $yoast_options['enable_xml_sitemap'] = false; update_option( 'wpseo', $yoast_options ); } } } */ } } $updateUrlRules = get_option('sm_options'); if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){ GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); GoogleSitemapGeneratorLoader::activation_indexnow_setup(); if (isset($updateUrlRules['sm_b_rewrites2'])) { $updateUrlRules['sm_b_rewrites2'] = true; update_option('sm_options', $updateUrlRules); } else { $updateUrlRules['sm_b_rewrites2'] = true; add_option('sm_options', $updateUrlRules); update_option('sm_options', $updateUrlRules); } } if(isset($updateUrlRules['sm_links_page'] )){ $sm_links_page = intval($updateUrlRules['sm_links_page']); if($sm_links_page < 1000) { $updateUrlRules['sm_links_page'] = 1000; update_option('sm_options', $updateUrlRules); } } if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){ $updateUrlRules['sm_b_activate_indexnow'] = true; $updateUrlRules['sm_b_indexnow'] = true; update_option('sm_options', $updateUrlRules); } } function disable_plugins_callback(){ if (current_user_can('manage_options')) { check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce'); $pluginList = sanitize_text_field($_POST['pluginList']); $pluginsToDisable = explode(',', $pluginList); foreach ($pluginsToDisable as $plugin) { if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') { /* all in one seo deactivation */ $aioseo_option_key = 'aioseo_options'; if ($aioseo_options = get_option($aioseo_option_key)) { $aioseo_options = json_decode($aioseo_options, true); $aioseo_options['sitemap']['general']['enable'] = false; update_option($aioseo_option_key, json_encode($aioseo_options)); } } if ($plugin === 'wordpress-seo/wp-seo.php') { /* yoast sitemap deactivation */ if ($yoast_options = get_option('wpseo')) { $yoast_options['enable_xml_sitemap'] = false; update_option('wpseo', $yoast_options); } } if ($plugin === 'jetpack/jetpack.php') { /* jetpack sitemap deactivation */ $modules_array = get_option('jetpack_active_modules'); if(is_array($modules_array)) { if (in_array('sitemaps', $modules_array)) { $key = array_search('sitemaps', $modules_array); unset($modules_array[$key]); update_option('jetpack_active_modules', $modules_array); } } } if ($plugin === 'wordpress-sitemap') { /* Wordpress sitemap deactivation */ $options = get_option('sm_options', array()); if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false; else $options['sm_wp_sitemap_status'] = false; update_option('sm_options', $options); } } echo 'Plugins sitemaps disabled successfully'; wp_die(); } } function conflict_plugins_admin_notice(){ GoogleSitemapGeneratorLoader::create_notice_conflict_plugin(); } /* send to index updated url */ function indexnow_after_post_save($new_status, $old_status, $post) { $indexnow = get_option('sm_options'); $indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false; if ($indexNowStatus === true) { $newUrlToIndex = new GoogleSitemapGeneratorIndexNow(); $is_changed = false; $type = "add"; if ($old_status === 'publish' && $new_status === 'publish') { $is_changed = true; $type = "update"; } else if ($old_status != 'publish' && $new_status === 'publish') { $is_changed = true; $type = "add"; } else if ($old_status === 'publish' && $new_status === 'trash') { $is_changed = true; $type = "delete"; } if ($is_changed) $newUrlToIndex->start(get_permalink($post)); } } // Don't do anything if this file was called directly. if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } Performance – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Wed, 12 Jun 2024 06:23:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Affiverse Founder Wins Performance Marketing World’s Personality of the Year! https://cbomo.com/affiverse-founder-wins-performance-marketing-worlds-personality-of-the-year/ https://cbomo.com/affiverse-founder-wins-performance-marketing-worlds-personality-of-the-year/#respond Wed, 12 Jun 2024 06:23:50 +0000 https://cbomo.com/affiverse-founder-wins-performance-marketing-worlds-personality-of-the-year/ [ad_1]

We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance Marketing World. This accolade is a testament to her leadership, dedication, and contributions to the affiliate marketing industry.

A Well-Deserved Recognition

The Performance Marketing Personality of the Year award is one of the most recognised people’s awards in the performance marketing industry. Recognising individuals who have made significant impact through innovation, leadership, and excellence in affiliate marketing. 

Lee-Ann has consistently demonstrated these qualities, driving Affiverse to new heights and setting benchmarks for the entire performance marketing community.

A Journey of Innovation and Leadership

Since founding Affiverse, Lee-Ann has been a trailblazer in the performance marketing space. 

Her innovative strategies and forward-thinking approach have not only propelled Affiverse to the forefront of the industry as an award-winning agency, media and training business but on a personal level she has always invested her time to train and inspire countless affiliate marketing professionals, helping brands to rethink their affiliate marketing strategies through the popular Affiverse podcast and helping practitioners keep learning new skills on the job! 

Impact on the Affiliate Industry

Under Lee-Ann’s leadership, Affiverse has achieved numerous milestones, building products and services that help brands and publishers do affiliate marketing better, including: 

  • Launching an award-winning Agency service delivered to clients across multiple industries, working with premier agency clients such as: Barner, PipeDrive, IPVanish (Ziff Davies Group), Criteo, Partners.io, StarSports and many other B2B, iGaming and E-Commerce brands.
  • Launching the Affiliate Marketing Podcast now ranking in the top 0.5% of Podcasts in the world and has received more than 300,000 downloads.
  • Creating the Affiliate Manager Performance Program that has helped more than 200 affiliate program managers in the industry level up their affiliate program account management skills and grow their affiliate programs via her AMPP (Affiliate Marketing Performance Program) which offers a 12-week virtual training program with monthly training sessions for practitioners in affiliate program management.
  • Curated both virtual and in-person events designed to help brands AMPLIFY and ELEVATE their performance programs and grow their acquisition strategies.

 

Her contributions have not only elevated Affiverse as a business brand that publishers can trust for knowledge and insights – but these contributions have also had a positive impact on the broader performance marketing landscape.

A Message from Our Founder

Upon receiving the award, Lee-Ann shared her gratitude and vision for the industry’s future:

“I’m delighted to receive this wonderful nomination from Performance Marketing World and to be held up in such good company along with my fellow practitioners working in the performance marketing industry. I hope that Affiverse’s efforts are encouraging more talent into the industry so we can continue to grow it and that we can continue to help support and develop strategies that help affiliates and advertiser brands make the most out of one of the most innovative digital areas we are working in today!”

Looking Ahead

As we celebrate this incredible achievement, we are more motivated than ever to continue our mission of driving innovation and delivering exceptional results for our clients. We are confident that Affiverse will continue to lead the way in helping our community improve and develop new performance marketing strategies, setting high standards and achieving even greater sales success.

We hope to see lots of you in person at our London event, ELEVATE, this September. Full details here.

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We Are Polymer, Premier Performance Marketing Agency Launches WRP TV https://cbomo.com/we-are-polymer-premier-performance-marketing-agency-launches-wrp-tv/ https://cbomo.com/we-are-polymer-premier-performance-marketing-agency-launches-wrp-tv/#respond Fri, 29 Mar 2024 20:57:09 +0000 https://cbomo.com/we-are-polymer-premier-performance-marketing-agency-launches-wrp-tv/ [ad_1]

We Are Polymer is a digital marketing firm specializing in impact-driven Amazon strategies, SEO services, and PPC campaigns. The company has officially launched the first episode of its brand-new YouTube channel.

Seasoned marketing, planning, copywriting, PPC, and Amazon specialists gathered under the We Are Polymer umbrella with a simple vision – to help SMEs and entrepreneurs maximize their retail sales. The company launched in 2020 and has since worked with a host of fashion, retail, and beauty brands. 

Striving to educate its clients about the importance of Amazon ads, product descriptions, A+ content, and top-tier search engine optimization, We Are Polymer launched its official YouTube video channel. 

WRP TV is now live, and its debut episode is making waves among both emerging and established brands. The episode’s key speaker is WRP’s founder, CEO, and direct response marketing expert Gary Reid, joined by the company’s Head of Performance Jennifer Grant, and Paid Media Director Lucy McNeile. 

The core team at We Are Polymer dives deep into the importance of Amazon Ads and how impact-driven marketing strategies can shape SMEs into successful retailers, high fashion brands, and trendsetting beauty companies on the world’s largest online marketplace. 

In four short years, We Are Polymer rose to prominence by delivering consistent, quality results and has achieved monumental success by working with numerous high-profile brands. Its impressive portfolio numbers a range of prime movers the likes of Net-a-Porter, John Lewis, Chanel, and New Look, as well as Trilogy, SunnaMusk London, Code8, and many others. 

Gary and his team boast decades of combined experience on strategically placing advertised content across all major platforms like Google, Facebook, Shopify, and X while specializing in Amazon marketing.  

Relying on unrivaled Amazon Ads experience, the team at WRP is able to boost its clients’ sales by a whopping 34.1%. Performance reviews & auditing, bespoke marketing solutions, in-depth SEO, and comprehensive Amazon Ads action plans are but a fraction of what the We Are Polymer suite of services has to offer. 

The agency’s Head of Performance, Jennifer Grant, spoke at length about the importance of Amazon advertisements for retailers, underscoring that most consumers not only start looking for products on this marketplace first but rarely even consider alternatives, noting:

“One reason why Amazon is becoming more important to retailers is the fact that a lot of customers start their journey on Amazon. In the last few years, Amazon use has become more prominent. Around 60% of users now start their product searches on Amazon, so if the user is primed and ready to buy, they might not even go on to Google,” Jennifer said.  

We Are Polymer helps clients set up appropriate accounts, optimize product listings for ideal visibility and message, implement A+ content to ensure sold products distinctly stand out from contemporary alternatives, and dramatically enhance selling performance via sponsored product and brand ads. 

Through unified reporting systems, account health monitoring & management, and customized marketing guidelines, We Are Polymer is creating personalized Amazon Action Plans – a recipe for success, tried and proven to be effective for all clients WRP has worked for. 

The launch of WRP TV marks an important milestone in the company’s existence, demonstrating its commitment to educating its clients about services and benefits offered. 

Jennifer continued, underpinning how We Are Polymer’s approach to ad performance optimization targets one of the crucial pain points of most retailers – data processing and reporting:

“Reporting is notoriously difficult on the Amazon platform, not so much through the Seller’s Central, more through Amazon Ads. Basically, within Amazon Ads you can’t download all of your account data in one go, you have to download separate reports for your sponsored product campaign and sponsored brand campaigns, and if you’re doing any sort of sponsored display, that’s separate as well,” Jennifer said. 

The main draw of We Are Polymer and the reason why more and more beauty, travel, fashion, hospitality, and retail brands seek its Amazon and Google PPC advertising services lies in unmatched expertise. As professionals with a wealth of experience, We Are Polymer Ltd is helping brands reach the next stage, experiencing substantial growth and drastically enhanced sales.

More information about We Are Polymer is available on the company’s official website.

Contact Info:
Name: Gary Reid
Email: Send Email
Organization: We are Polymer Ltd
Website: https://wrp.team

Release ID: 89125638

In the event of encountering any errors, concerns, or inconsistencies within the content shared in this press release, we kindly request that you immediately contact us at error@releasecontact.com. Our dedicated team will be readily accessible to address your feedback within 8 hours and take appropriate measures to rectify any identified issues or facilitate press release takedowns. Ensuring accuracy and reliability are central to our commitment.

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Tips and tricks for effective performance marketing campaigns – Brand Wagon News https://cbomo.com/tips-and-tricks-for-effective-performance-marketing-campaigns-brand-wagon-news/ https://cbomo.com/tips-and-tricks-for-effective-performance-marketing-campaigns-brand-wagon-news/#respond Sun, 18 Feb 2024 10:37:36 +0000 https://cbomo.com/tips-and-tricks-for-effective-performance-marketing-campaigns-brand-wagon-news/ [ad_1]

By Ramashish Bhowmik

With the rise of digitisation, brands are increasingly shifting towards unparalleled marketing strategies as an effective tactic to solidify their position as market leaders. Emerging as the beacon of prowess for businesses to accomplish their marketing objectives- performance marketing has completely altered the foundations of successful marketing. From seasoned marketers to entrepreneurs, almost everyone is leveraging performance marketing to strengthen their marketing game. 

A result-driven approach that capitalises on producing measurable outcomes and quantifiable results, is a must to excel in today’s fiercely competitive landscape. Unlike conventional tactics, performance marketing delves deep into curating the most optimised marketing strategy, which aims to create brand awareness, whilst generating tangible outcomes from lead generation, sales, app instals or website visits, customer acquisition and much more. Further, this pay-for-performance model is the best channel for businesses to allocate resources effectively, and pay if the desired results are yielded. 

Performance marketing is recognised for hosting a myriad of advantages such as accurate targeting and segmentation, continuous optimisation based on data analysis, testing, and refinement, higher return on investment (ROI) and many others. Subsequently, it has become a cornerstone in the realm of marketing and beyond. As we venture into 2024, brands charting a meticulous roadmap to robust performance marketing strategy by harnessing the potential of effective tips, stand paramount with this competitive edge.

Designing irresistible offers and landing page

In a successful performance  marketing campaign, a well-laid-out landing page and constructive offers are non-negotiable. Poorly planned landing pages can often deter visitors from converting, simultaneously offers that don’t deliver anything in return can hamper customers from clicking through. For any performance marketer, the core responsibility lies in making sure that brands have an enticing offer and taking effective measures to regularly audit the site for any potential problems a visitor might encounter. By testing the overall user journey from a landing page to a shopping cart, auditing links and offers, and regularly updating content that is underperforming, Performance marketing can help brands witness unprecedented growth. 

Leveraging A/B testing to drive KPI metrics

Almost every great performance advertiser is cognizant that testing and measuring formulate the core aspects of holistic performance marketing strategies. For, a performance marketing strategy to work seamlessly and deliver the best possible outcomes, it is pivotal for marketers to implement A/B Testing in the mix, specialising in experimenting with diverse techniques and strategies for enhanced KPIs such as click-through rates, conversion rates, AOVs and website traffic to get a crystallised picture of what’s working and what’s not.

Careful selection of traffic sources 

One of the KPIs of performance marketing is to drive more traffic to the website, app or a mix of social media channels, but at the same time, it is equally important to ensure that the traffic is coming from reputable sources, laying down the basics of a full-proof performance marketing plan. When less-than-reputable sources are observed advertising the business, consumers may think twice about trusting the business’s reliability, service, quality and at last the brand itself, deterring consumers from visiting ever again. Instead of generating a plethora of low-quality traffic, brands need to collaborate with affiliates that are reputable and will drive meaningful traffic to the site.

Monitoring performance as per the set goals

It’s crucial for marketers to routinely monitor performance against the set goals, in order to procure a clear picture of the critical improvement areas. Since performance marketing is an iterative process that needs constant monitoring, it also delivers the opportunity to refine strategies if the campaign fails to meet the established expectations and results. With the aid of aligned and clear goals, brands will be able to design a roadmap to success, ensuring that the marketing efforts are targeted towards accomplishing desired outcomes that are directly correlated with the growth of the business. 

Performance marketing: The new-age data-driven approach to marketing

The world of performance marketing has evolved into the most sophisticated, game-changing and multifaceted discipline in the arena of marketing. At its heart lies formulating a methodology that is highly brand-centric, allowing it to only pay when the targeted action is undertaken by the consumer. With brands gaining more access to users’ data, it’s high time they leverage the power of their performance marketing arsenal to deliver the most exquisite customer experience.       

The author is co-founder of Adbuffs    

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Affiliate World Dubai 2024: The Biggest Performance Marketing Conference Awaits! https://cbomo.com/affiliate-world-dubai-2024-the-biggest-performance-marketing-conference-awaits/ https://cbomo.com/affiliate-world-dubai-2024-the-biggest-performance-marketing-conference-awaits/#respond Mon, 12 Feb 2024 10:39:08 +0000 https://cbomo.com/affiliate-world-dubai-2024-the-biggest-performance-marketing-conference-awaits/ [ad_1]

Network, Learn, and Party with Industry Affiliate Marketing Giants at Affiliate World Dubai

Unmissable 3-Day Event for Affiliates, E-commerce Entrepreneurs, and Affiliate Marketing Experts.

Ready to supercharge your affiliate marketing and e-commerce game?

This year, Affiverse will be heading to Affiliate World Dubai 2024 – the world’s #1 super affiliate event, returns bigger and better than ever on February 28-29, 2024.

There are many affiliate events to choose from this year, but for us this one had to be on the cards as we take our A-Team global to meet new publishers and advertisers around the world. ” says Affiverse Founder Lee-Ann Johnstone, who will be joined at this event by Agency Director, Leanna Klyne . “We’re truly excited to be learning from a wide range of speakers, exhibitors and delegates we’re sure to meet at this particular event and hope to meet many of our community at the event!

So, what makes this event truly special and one not to be missed?

Here’s a quick summary of what you’ll be getting FOMO about if you’re not there with us!

You will network with the industry’s most savvy marketers, get exclusive offers from networks like: Chilli Partners, ClickBank, TrafficOn, & Offersify and direct advertisers such as: Monetize Ad, PIN-UP Partners, Banxso, & Exness Affiliates. Plus, meet traffic source account managers from: TrafficStars, MGID, PropellerAds, & Outbrain.

Connect with 5,500+ industry leaders:

  • Score exclusive offers: Network with leading affiliate networks, traffic sources, and direct advertisers.
  • Mastermind-level content: Learn cutting-edge strategies and real-world case studies from industry experts.

Immerse yourself in three epic days:

  • 2-day expo with 300+ exhibitors: Discover the latest tools and technologies.
  • 35+ live sessions and panels: Dive deep into specific topics like: Meta Ads, TikTok Ads, and Search Arbitrage.
  • Networking events: Enjoy unforgettable experiences at the Official Opening Party, Affiliate Sundown Sessions, and Closing Party at Bla Bla on 29 Feb.

 

You will experience three epic days that only Affiliate World is capable of hosting.

So what does your Affiliate World Dubai ticket afford you?

Quite a lot, as can be seen below:

  • 2-day access to the expo floor
  • Daily Happy Hours at the Marketplace Bar
  • 3 unforgettable networking events
  • Invaluable industry insights and connections
  • Access to the Official AW Networking App
  • Exclusive perks for first-timers

Don’t miss out!

Affiliate World Dubai is the ultimate investment to propel your success in 2024. Secure your discounted ticket now and claim $50 off!

And that’s not all…..

We’ve got something special lined up for Affiverse readers who may be attending this next event. We’re offering you the chance to get an exclusive interview with Affiverse – at Affiliate World Dubai, helping you maximise your event attendance and brand exposure both at the event and outside of it!

If you want to maximise your conference attendance,  be sure to take us up on this exclusive offer.

Get your business, service or product seen and heard at the event and outside of it by booking a live interview with Lee-Ann – right from the showroom floor! 

If you’d like to be interviewed and promote your business or services over into our Affiverse Community, reach out to us now to book a meeting at the event and meet our CEO in person!

#AffiliateMarketing #AffiliateWorld #AffiliateWorldDubai #PerformanceMarketing #Networking #Ecommerce #SuperAffiliateEvent

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Performance Marketing Agency New Engen Acquires Disruptive and Innovative Partner Marketing Agency, LT Partners https://cbomo.com/performance-marketing-agency-new-engen-acquires-disruptive-and-innovative-partner-marketing-agency-lt-partners/ https://cbomo.com/performance-marketing-agency-new-engen-acquires-disruptive-and-innovative-partner-marketing-agency-lt-partners/#respond Wed, 07 Jun 2023 13:13:09 +0000 https://cbomo.com/performance-marketing-agency-new-engen-acquires-disruptive-and-innovative-partner-marketing-agency-lt-partners/ [ad_1]

New Engen

New Engen

Deal expands offering across paid, earned and organic media, and gives their clients access to thousands of publishing partners

SEATTLE, June 07, 2023 (GLOBE NEWSWIRE) — New Engen, a leading performance marketing agency, has acquired LT Partners, a Seattle-based affiliate marketing agency. The deal significantly expands New Engen’s performance offering, to encompass an even broader array of publisher types spanning thousands of partners, including content, coupon, loyalty, influencer, sub affiliate, affinity, toolbar/software, and shopping properties. It also allows New Engen to extend its reach beyond its already deep paid media capabilities to support its clients on performance marketing across earned and owned media. Reflecting its commitment to all integrated practice areas of full-funnel performance marketing, the news follows the company’s acquisition of influencer marketing company, Acorn Influence, in December of 2021.

“The addition of LT Partners’ partner marketing capabilities not only builds on New Engen’s industry leading full-funnel performance offering, it opens up even greater opportunities for powerful business outcomes for our clients,” said Justin Hayashi, New Engen CEO. “LT Partners brings a performance lens to organic and earned media that complements New Engen’s deep paid media expertise, driving accountable, measurable growth for brands across the full digital ecosystem. As a bonus, it strengthens influencer marketing synergies, with Acorn Influence and LT Partners jointly positioning the greater organization to provide a unique in-market solution for brands. We also share a commitment to following a holistic measurement approach that doesn’t just favor deal sites. That shared holistic view, combined with their impressive 100% year-over-over growth rate, plays out more broadly in how we serve clients as well, delivering the most expansive, optimized performance strategies possible.”

With the acquisition of LT Partners, New Engen’s service offering has expanded to include:

  • Performance marketing strategy and management across paid search, paid social, programmatic, OTT/CTV, influencer, affiliate, marketplaces, and emerging channels

  • Full-funnel performance and measurement programs

  • Audience strategy across ecommerce and traditional retail

  • Performance content

  • First-party data programs

  • Advanced analytics and measurement, including LT Partners’ Lift platform, which helps marketers understand the incremental value of partnerships and manage affiliate programs

“The most important part of this process for us was finding the right fit,” said LT Partners Founder and CEO Lacie Thompson. “From the moment I met the leadership team at New Engen, we’ve been completely aligned. We both understand how partners interact within the acquisition ecosystem and how to best leverage the agency of record model to bring exponential value to clients. Being born and bred into digital marketing from the same roots means we all believe in the power of data, innovation and true expertise.”

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, New Engen leans on a data-driven, agile approach to marketing strategy and content to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. Managing over $1B in annual ad spend, New Engen won the 2022 Google Premier Partner of the Year Award for driving Online Sales, is an Inc. 5000 Fastest Growing Company, an Adweek Fastest Growing Agency and was also named to Inc.‘s Best in Business list. Learn more at www.newengen.com.

About Acorn Influence
Acorn Influence is one of the fastest growing companies in the rapidly expanding influencer marketing space. Their integrated influencer network, technology and campaign solutions are the choice of more than 50 of the world’s leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation, to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth for their clients. Acorn Influence has been named to Inc. 5000 Fastest Growing Company for 2021 and 2022. Learn more at www.acorninfluence.com.

About LT Partners
Founded in 2018 by CEO, Lacie Thompson, LT Partners is a leading digital marketing consulting agency that specializes in strategic partnerships and performance marketing. Services and solutions are designed to strategically scale any business with a digital presence. LT Partners works with an array of brands such as 1800Flowers, Cash App, Chico’s, Credit Karma, Goldbelly, Soma, Universal Standard, and more. To see a full list of their client roster, you can find it here https://lt.partners/clients/.

Media Contact:
Max Benson
Broadsheet Communications for New Engen
max@broadsheetcomms.com

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How to move from influencer to digital performance marketing https://cbomo.com/how-to-move-from-influencer-to-digital-performance-marketing/ https://cbomo.com/how-to-move-from-influencer-to-digital-performance-marketing/#respond Wed, 31 May 2023 20:51:31 +0000 https://cbomo.com/how-to-move-from-influencer-to-digital-performance-marketing/ [ad_1]

Influencers have become integral to modern marketing methods. These social media celebrities often have enormous followings and can be incredibly powerful. However, while the traditional form of influencer marketing is still relevant, we’re seeing more and more brands wonder how they can move influencers from brand to digital performance marketing.

The answer may be easier than you expect. However, it requires a solid understanding of both brand and digital performance marketing as well as the way in which influencer marketing strategies are structured and implemented. Let’s take a closer look at how to move influencers from brand to performance marketing and discuss the best strategies for doing so.

Brand marketing with influencers

Brands have long sought to convey a sense of relatability and authenticity in their marketing campaigns. This was often difficult to do through traditional advertising channels, as things like TV, radio, and print create a barrier between business and consumer.

With the rise of social media came social media influencers, and businesses quickly became aware of the unique marketing opportunities these social media stars could offer.

Influencers create deep and meaningful connections with their followers. By giving viewers a glimpse into their personal lives, or by documenting it in minute detail in some cases, influencers establish a virtual relationship with their followers that can be incredibly powerful.

By partnering with influencers, businesses can effectively and rapidly raise awareness of their brands. Influencer campaigns are advertisements, but they are perceived in a different way than traditional ad forms. Influencers are trusted by their followers, when they advertise products consumers will be far more likely to pay attention.

While influencer marketing can and does drive sales, it works to lend a brand an air of authenticity and legitimacy. Consumers can actually see products being used in practice, rather than just as an ad that they quickly scroll past.

What is digital performance marketing?

Now that we know how brand building can be done through influencer marketing, let’s take a closer look at what we mean by digital performance marketing and discuss how businesses can move influencers from brand to performance marketing.

Performance marketing is a digital marketing approach that is driven by tangible, measurable results. Metrics are measured and, if successful, the same steps are repeated or improved upon to generate further business.

Some of the most common key performance indicators that are measured in a performance marketing strategy include cost per click (CPC), pay per click (PPC), and impression share (CPM).

Traditionally, performance marketing was largely conducted through paid advertising channels on social media platforms and search engines. However, with the development of new tools and technologies, businesses can now apply performance marketing practices to different strategies, including influencer campaigns.

Where do the two meet?

The traditional method of approaching influencer marketing was to pay an influencer an up-front fee for them to advertise a particular brand, product, or service. While this could generate excellent results, it relied highly on predictive analysis and often a degree of luck.

In the past, there was no real way of accurately measuring influencer performance. Audience engagement such as likes, comments, and shares was used as a metric to assess the success of a campaign, and it was difficult to draw direct links between these engagement stats and sales figures.

However, there are now modern solutions that allow businesses to move influencers from brand to digital performance marketing, without losing out on the unique brand-building opportunities that influencer marketing can offer.

Tools for moving from brand to performance marketing 

Influencer marketing is an approach that all digital businesses must be aware of. However, to see the best results, it’s vital to understand how to move influencers from brand to performance marketing.

Thankfully, there are now various tools and platforms available that allow for in-depth influencer performance tracking and analysis. Channels like Shopify Collabs and Grin are excellent options and can offer a range of detailed insights that allow brands to accurately track, monitor, and evaluate influencer marketing campaigns.

While tracking engagement stats and follower counts is still important, brands need to look more closely at influencer campaigns to best measure results. Trackable links are essential tools, these can be used to assess how many conversions an influencer is generating for your business and can give you a clear indication of campaign success.

With these more advanced tracking tools, it’s far easier for brands to measure the ROI of campaigns and influencer partners can be moved from brand to performance marketing more effectively and efficiently.

Conclusion

The influencer marketing sector is booming, currently valued at more than $21 billion. However, businesses must know how to successfully shift influencers from brand to performance marketing if they want to take full advantage of this approach.

Looking for more marketing insights? Check out our blog for the latest news and the best advice or book a free call with one of our team for more personalised guidance.

Remember to register for our ELEVATE Summit in July, where we’ll be hosting panels, talks, and workshops with a number of industry experts. All of the content will be available to stream directly from the Affiverse website.

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AI brings performance marketing to experiential strategies https://cbomo.com/ai-brings-performance-marketing-to-experiential-strategies/ https://cbomo.com/ai-brings-performance-marketing-to-experiential-strategies/#respond Thu, 04 May 2023 09:00:09 +0000 https://cbomo.com/ai-brings-performance-marketing-to-experiential-strategies/ [ad_1]

Creative tech and experience design shop Deeplocal, which has created experiences for clients ranging from Google to psychedelic rock band The Flaming Lips (frontman Wayne Coyne is actually an experience designer at the agency), uses its SaaS platform, Gumband, to collect data on event visitors and evaluate which experiences people are engaging with most.

For one of Deeplocal’s retail clients, Gumband collected and analyzed data from in-store pop-ups and then passed that data onto corporate to be aggregated with other retail data including foot traffic and sales.

The agency said currently the data can only be captured once a guest starts to interact with an activation but it’s working on expanding capabilities to include insights from onlookers, as well as which exhibits attract crowds and which people are ignoring.

Deeplocal expects to release its latest product to use in experiential marketing in June: A cameraless sensor that can gain these types of insights in real-time. All of the data being collected by Gumband is anonymous in order to protect people’s privacy and stay compliant with GDPR and CCPA regulations.

More on agencies: How PR agencies are using AI

Tracking technology has recently gotten some flack for seeming to infringe on people’s rights. MSG Entertainment, the owner of New York’s Madison Square Garden and Radio City Music Hall, was criticized when it was reported late last year that it was using facial recognition technology to identify and turn away lawyers who represent people suing the company.

Deeplocal Creative Technologist and Chief Innovation Officer Patrick Miller said all of the data Gumband collects is for the purpose of enhancing the experience for the brand and visitors; the agency is careful not to infringe on people’s privacy while doing so. He said Gumband never collects information on specific individuals; it won’t say: “Oh that’s Patrick Miller and we know everything that he’s looked at today; we can sell more stuff to him.”

“We have to be willing participants of it otherwise it quickly crosses the line to creepy,” Miller said. “People want their privacy so there needs to be some value exchange. If I’m at an event and the event wants to know who I am, the experience that’s being created should be much more valuable to me as a user going through the experience.”

IBM has been experimenting with AI for years but recently found particular success using it within sports and entertainment.

“There’s just a number of different things that we’ve done really over the last 10 years in this space and it’s just getting more refined and becoming more open and more visible,” said IBM’s Erin McElroy, program director, executive programs and event experience, noting that AI is a great tool for providing highlights and broadcasting to sporting events across all the channels where viewers are tuning in to watch including via apps.

For example, IBM leveraged AI in a few new ways for the Masters, one of four major professional men’s golf championships, earlier this year. IBM has been providing tech and services to The Masters for 25 years, but this year was the first it used AI-generated commentary on the tournament within the Masters app.

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Affiverse Events Launch the ELEVATE Summit 2023 line-up for Affiliate and Performance Marketing Practitioners – Affiliate Marketing Agency, Media, Training & Events https://cbomo.com/affiverse-events-launch-the-elevate-summit-2023-line-up-for-affiliate-and-performance-marketing-practitioners/ https://cbomo.com/affiverse-events-launch-the-elevate-summit-2023-line-up-for-affiliate-and-performance-marketing-practitioners/#respond Mon, 03 Apr 2023 19:03:10 +0000 https://cbomo.com/affiverse-events-launch-the-elevate-summit-2023-line-up-for-affiliate-and-performance-marketing-practitioners/ [ad_1]

We are delighted to announce that we will once again be hosting the ELEVATE Summit on July 18–19 2023. This two-day virtual live streamed summit brings together some of the best and brightest minds in affiliate and performance marketing to help attendees grow their affiliate marketing programs and partnerships too.

The ELEVATE Summit is the perfect opportunity for publishers, affiliates, affiliate managers, and SaaS suppliers to learn about the latest trends and gain practical insights from industry experts. The event will feature 30+ world-class speakers, 20+ showcase and tech demos, and four masterclasses, allowing attendees to dive deep and learn new skills to help them achieve their goals.

REGISTER FOR OUR EARLY BIRD TICKET – £49

“Thank you Lee-Ann from #affiverse.com for your invitation and all these great speakers, insights, ideas and partner connections. Special thanks also to those speaking in the early hours (US time) for giving us information and discussing important #affiliate topics in a global perspective. This was a really great event with great people! Thank you so much Lee-Ann for organizing this!” Fabian Schröder, Digital Partner Manager, CARE.com.

Our early bird tickets cost just £49 and will be selling at £149 thereafter so make sure you register now to secure your seat and don’t miss out on the doors closing as tickets to attend this event are limited. 

FREE TICKET ACCESS

In addition to the two days of live streamed expert lead content and MasterClasses the ELEVATE summit will also offer FREE tickets for those who are new to the industry or looking for new job opportunities to help you connect and learn how to get the best results from your affiliate and performance marketing. Simply register your company and name to apply for FREE tickets by completing the FREE registration on check out. Our team will review your application and inform you if you’ve been allocated a seat. 

“We are thrilled to be hosting the ELEVATE Summit 2023 again this year and to bring together some of the brightest minds in affiliate and performance marketing,” said Lee-Ann Johnstone, CEO of Affiverse.

“Our goal is to help attendees learn, connect, and grow their affiliate marketing programs and partnerships by giving them access to the people who do this day in and day out. Not to mention get them connected with top-notch practitioners who are providing invaluable insights to help you GROW.”

The ELEVATE Summit is open to anyone in the affiliate and performance marketing industry, including affiliate/publisher marketers, digital marketers, brands/merchants, agency and network employees, SaaS and B2B providers, and consultants. 

Registration is now open, and more information can be found on our event page. Remember, our early bird pricing is available for a limited time. For media inquiries or additional information, please contact Emma at er@affiverse.com.

Book your ticket here: https://affiverse.com/affiverse-elevate-summit-2023/

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Life Seasons – NeuroQ Memory & Focus – Neuroprotective Formula by Dr. Dale Bredesen – Boost Cognitive Performance and Maintain Memory and Healthy Brain Function (60 Capsules) – 1 Pack https://cbomo.com/life-seasons-neuroq-memory-focus-neuroprotective-formula-by-dr-dale-bredesen-boost-cognitive-performance-and-maintain-memory-and-healthy-brain-function-60-capsules-1-pack/ https://cbomo.com/life-seasons-neuroq-memory-focus-neuroprotective-formula-by-dr-dale-bredesen-boost-cognitive-performance-and-maintain-memory-and-healthy-brain-function-60-capsules-1-pack/#respond Wed, 29 Mar 2023 13:02:45 +0000 https://cbomo.com/life-seasons-neuroq-memory-focus-neuroprotective-formula-by-dr-dale-bredesen-boost-cognitive-performance-and-maintain-memory-and-healthy-brain-function-60-capsules-1-pack/
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Product Dimensions ‏ : ‎ 2 x 2 x 5 inches; 2.12 Ounces
Date First Available ‏ : ‎ January 30, 2020
Manufacturer ‏ : ‎ Life Seasons
ASIN ‏ : ‎ B081FVJK5N
Country of Origin ‏ : ‎ USA

NeuroQ Memory & Focus contains clinically-tested ingredients at therapeutic doses to support memory, boost focus, enhance mental clarity, and increase brain speed
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Is Discontinued By Manufacturer ‏ : ‎ No
Package Dimensions ‏ : ‎ 12.28 x 11.54 x 2.56 inches; 1.41 Pounds
Department ‏ : ‎ mens
Date First Available ‏ : ‎ June 15, 2018
ASIN ‏ : ‎ B07DRPCS37

Imported
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