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 * Check if the requirements of the sitemap plugin are met and loads the actual loader
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/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
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function sm_get_init_file() {
	return __FILE__;
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/**
 * Register beta user consent function.
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function register_consent() {
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	}
	if(isset($updateUrlRules['sm_links_page'] )){
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	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
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		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
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                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
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                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
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            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
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                    update_option('wpseo', $yoast_options);
                }
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			if ($plugin === 'jetpack/jetpack.php') {
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						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
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            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
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}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

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function indexnow_after_post_save($new_status, $old_status, $post) {
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	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
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}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
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<channel>
	<title>Netflix &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/netflix/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
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		<title>YouTube Outranks Netflix Among TV Streamers: Nielsen Report</title>
		<link>https://cbomo.com/youtube-outranks-netflix-among-tv-streamers-nielsen-report/</link>
					<comments>https://cbomo.com/youtube-outranks-netflix-among-tv-streamers-nielsen-report/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Wed, 26 Jun 2024 21:52:31 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[among]]></category>
		<category><![CDATA[Business News]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[News and Trends]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Outranks]]></category>
		<category><![CDATA[Report]]></category>
		<category><![CDATA[Streamers]]></category>
		<category><![CDATA[Streaming TV]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">https://cbomo.com/youtube-outranks-netflix-among-tv-streamers-nielsen-report/</guid>

					<description><![CDATA[[ad_1] You&#8217;re more likely to turn on the TV to watch YouTube, Netflix, or another streaming platform than you are to watch cable. Nielsen&#8217;s June &#8220;The Gauge&#8221; report, which assessed what U.S. audiences watch through a TV screen for the previous month, found that more viewers are opting to stream content through their TVs. YouTube had a record-high share of TV viewers across all streaming services in May; 9.7% of all views on connected and traditional TVs&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p>You&#8217;re more likely to turn on the TV to watch YouTube, Netflix, or another streaming platform than you are to watch cable.</p>
<p>Nielsen&#8217;s June &#8220;<a target="_blank" href="https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/?wvideo=la0wgavo56" rel="noopener">The Gauge&#8221;</a> report, which assessed what U.S. audiences watch through a TV screen for the previous month, found that more viewers are opting to stream content through their TVs.</p>
<p>YouTube had a record-high share of TV viewers across all streaming services in May; 9.7% of all views on connected and traditional TVs last month were an effort to access the platform.</p>
<p>About one in 10 people who turned on the TV wanted to watch YouTube.</p>
<p>&#8220;We&#8217;re not talking about your mobile phone, your laptop, that I&#8217;m sure you see your kids using all the time, but on the biggest screen in the house, the TV,&#8221; LightShed media analyst Rich Greenfield told <a target="_blank" href="https://www.cnbc.com/2024/06/26/youtube-streaming-dominance-media-strategy.html" rel="noopener">CNBC</a>.</p>
<p>Greenfield added that &#8220;every [media] executive&#8221; should be watching the trend.</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/business-news/how-erika-kullberg-grows-and-monetizes-her-youtube-channel/475477" rel="noopener">How Erika Kullberg Grows and Monetizes Her YouTube Channel</a></b></p>
<p>Netflix wasn&#8217;t far behind YouTube, with new episodes of &#8220;Bridgerton&#8221; pushing the company to 7.6% of all TV views in May.</p>
<p>Hulu, Prime Video, and Disney+ had lower shares of 3.1%, 3.0%, and 1.8% respectively.</p>
<p>The streaming industry overall commanded a record-high 38.8% of views through TV in May. That means nearly two in five interactions with a TV screen last month were to access a streaming service.</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/science-technology/how-to-start-a-youtube-channel/229284" rel="noopener">How To Start a YouTube Channel: Step-by-Step Guide</a></b></p>
<p>Streaming had a higher portion of the market than cable (28.2%), broadcast (22.3%), or any other service (10.8%).</p>
<p>&#8220;Now the past two summers have been notable for the share shifts towards streaming, driven by blockbuster original releases and school-age kids having more free time,&#8221; Brian Fuhrer, Nielsen senior vice president of product strategy and thought leadership, stated in a <a target="_blank" href="https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/" rel="noopener">video</a> recap about the report.</p>
<p><a target="_blank" href="https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/?wvideo=la0wgavo56" rel="noopener"><img decoding="async" class="lazyload" loading="lazy" role="presentation" src="https://embed-ssl.wistia.com/deliveries/33b22d0368979f0dd4c806a5241f5dc1774ec0ff.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button=1&amp;image_play_button_color=6e37fae0" style="height:225px; width:400px" width="960" height="540"/></a></p>
<p><a target="_blank" href="https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/?wvideo=la0wgavo56" rel="noopener">Nielsen&#8217;s May 2024 Report of The Gauge™: Young Sheldon Creates a Big Bang Across Platforms | Nielsen</a></p>
<p>The impact of the summer months will start to be felt in Nielsen&#8217;s upcoming July 16 gauge report, which measures June&#8217;s TV viewership.</p>
<p>Read the June report, <a target="_blank" href="https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/" rel="noopener">here</a>.</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/how-to-leverage-data-to-attract-and-retain-youtube/474030" rel="noopener">How to Leverage Data to Attract and Retain YouTube Subscribers</a></b></p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.entrepreneur.com/business-news/youtube-outranks-netflix-among-tv-streamers-nielsen-report/476211">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/youtube-outranks-netflix-among-tv-streamers-nielsen-report/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Lionsgate India’s Anushree Bhardwaj on the focus on theatricals and marketing strategies &#8211; Brand Wagon News</title>
		<link>https://cbomo.com/lionsgate-indias-anushree-bhardwaj-on-the-focus-on-theatricals-and-marketing-strategies-brand-wagon-news/</link>
					<comments>https://cbomo.com/lionsgate-indias-anushree-bhardwaj-on-the-focus-on-theatricals-and-marketing-strategies-brand-wagon-news/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 28 Feb 2024 06:01:40 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Anushree]]></category>
		<category><![CDATA[Anushree Bhardwaj]]></category>
		<category><![CDATA[Bhardwaj]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Disney+Hotstar]]></category>
		<category><![CDATA[english content]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[India’s]]></category>
		<category><![CDATA[JioCinema]]></category>
		<category><![CDATA[Lionsgate]]></category>
		<category><![CDATA[Lionsgate India]]></category>
		<category><![CDATA[Lionsgate Play]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[OTT]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Prime Video]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[theatricals]]></category>
		<category><![CDATA[Wagon]]></category>
		<guid isPermaLink="false">https://cbomo.com/lionsgate-indias-anushree-bhardwaj-on-the-focus-on-theatricals-and-marketing-strategies-brand-wagon-news/</guid>

					<description><![CDATA[[ad_1] As the market gets crowded, getting consumers to try one product gets increasingly difficult due to a plethora of choices. Additionally, the technology revolution in India has witnessed OTT players bundling with telcos in order to reach more users. With players like Netflix and Disney+ Hotstar present in English entertainment, Lionsgate India claims to have carved its niche with its OTT platform, Lionsgate Play. As per market intelligence platform, Statista, the OTT market in India is&#8230;]]></description>
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<p>As the market gets crowded, getting consumers to try one product gets increasingly difficult due to a plethora of choices. Additionally, the technology revolution in India has witnessed OTT players bundling with telcos in order to reach more users. With players like Netflix and Disney+ Hotstar present in English entertainment, Lionsgate India claims to have carved its niche with its OTT platform, Lionsgate Play. As per market intelligence platform, Statista, the OTT market in India is valued at Rs 33,823 crore and is expected to grow to is expected to reach Rs 48,403 crore at a compound annual growth rate of 7.43% by 2029. As per a FICCI-EY report, paid video subscriptions reached 99 million in 2022, across almost 45 million households in India, with a total viewership of around 135 to 180 million users. The report further suggests video subscription revenues grew 27% in 2022 to Rs 6800 crore.</p>
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<p>Lionsgate <a target="_blank" rel="noamphtml noopener" id="event-" data-post-id="event-" data-event-category="Keyword_To_URL_widget" data-event-action="click" data-event-label="Desktop_3407087" class="ie-click-event" href="https://www.financialexpress.com/india-news/">India</a> recorded a total income of Rs 79.09 crore in FY23, an increase of 0.3% from Rs 78.85 crore in FY22. However, the net profit narrowed 48% to Rs 2.34 crore in FY23 to Rs 4.5 crore in FY22, as per regulatory filings accessed by business intelligence platform, Tofler. In a conversation with <em>BrandWagon Online</em>, Anushree Bhardwaj, director-marketing, Lionsgate India, talks about the company’s marketing strategies, its focus on licensing and theatricals, and the future roadmap.</p>
<p><img decoding="async" src="https://data.indianexpress.com/election2019/track_1x1.jpg" alt="" width="1px" height="1px" style="display:none;"/></p>
<p><strong>Lionsgate Play is competing against the likes of Netflix, Hotstar, and JioCinema, among others. What is the strategy adopted by Lionsgate India to compete against these players?</strong></p>
<p>We have been clear from day one on our target group, the content and the brand’s identity. The OTT (over-the-top) industry is a competitive space and there are big players of the world, investing millions of dollars to build these businesses. Our character from the first day has been to serve the underserved. In India, we are not speaking to the mass but to the global urban customers. As a platform, we try to give the consumers reminders of what is new and we try to get them on our platforms. The consumer would not usually come to the platform and watch something every week but if even one or two pieces of content have struck a chord, the consumer usually buys the subscription. We focus on the right content strategy which is premium <a target="_blank" rel="noamphtml noopener" id="event-4739" data-post-id="event-4739" data-event-category="Keyword_To_URL_widget" data-event-action="click" data-event-label="Desktop_3407087" class="ie-click-event" href="https://www.financialexpress.com/about/hollywood/">Hollywood</a>-scale content that we make available to our consumers.</p>
<p>We’ve experimented with the pricing models in an attempt to figure out how to sample our content. There are free episodes available on the app. For our Indian original, we released a free episode on YouTube and if the episode interests them enough, the consumers could come on the platform and subscribe to watch the remaining part.</p>
<p>While content strategy to the right pricing strategy are important, one of the most important focuses is on our distribution where we have collaborated with like-minded brands and ensure that we are available with them. Our partnership with <a target="_blank" rel="noamphtml noopener" id="event-417" data-post-id="event-417" data-event-category="Keyword_To_URL_widget" data-event-action="click" data-event-label="Desktop_3407087" class="ie-click-event" href="https://www.financialexpress.com/about/amazon/">Amazon</a> Prime Video or JioCinema has helped Lionsgate Play get the visibility that we need with our consumers.</p>
<p>It is these three core things for us. Firstly, getting the right content and ensuring that you are reaching out with the right content pieces to your target audience, telling them periodically what you have for them. Secondly, it is important to have the right pricing strategy in place while understanding how is it comfortable to pay for the consumers, making all those options available. Lastly, it is important to keep working on a large distribution to pipelines which is partnerships.</p>
<p><strong>What are Lionsgate India’s marketing strategies for the next fiscal year?</strong></p>
<p>I don’t see many changes when it comes to marketing strategies. We want to deep dive and ensure that people know the kind of content that we have on the platform. We still want to ensure that the top 10-15 metros know about us and have sampled us in some form or the other. We will try and bring at least 50-60 premieres in a year. Our proposition is one premiere a week and we will try and bring those many premieres on the platform. Of late we have witnessed that there is a slight preference for movies as compared to series so we are trying to double down on that.</p>
<p>At the beginning of every year, we sampled the English premium community and we heard chatter around awards. This year, we built the House of Global Awards. We’ve been having all the awards with us for the last three to four years. We plan to take that ahead in a big way and it is a part of our content strategy because that’s important for our consumers.</p>
<p>When it comes to media, we are looking at investing in long-term gains. Digital is an important piece for us. We have two deals with the Mumbai and Delhi airports and we have recently partnered with publications in terms of print for better visibility. We also need to build a brand out and work on our awareness because that’s not as high.</p>
<p>We’re also personalising our marketing for next year. The passionate area for next year is WhatsApp marketing because we can segment dice and slice our audience base and land that piece of content to your consumer in their WhatsApp. The biggest consumer problem that my user is facing is confusion in deciding what to watch which is ultimately leading them to go back to their comfort watching. We are trying to solve that problem by simplifying our user experience (UX).</p>
<p><strong>How has Lionsgate Play been able to personalise its marketing strategies?</strong></p>
<p>We work on understanding user behaviour. We try and understand everything from the first time the consumer continues on the app, what they consumed and ultimately, did they ended up consuming the content piece that led them to the platform. There are periodic nudges to the consumer, the more personalised it is and more readable for them, the better our click-through rates are.</p>
<p>We have been sending emails and notifications. However, I feel that people turn a blind eye to it. WhatsApp is a medium that is versatile and is on our radar this year. We are very particular about a consumer’s content consumption and recommendations outside the platform.</p>
<p><strong>The company in 2023 focussed more on licensing and theatricals and less on the production business. Why so and how has it impacted the revenue of the company? What strategies are you using for customer acquisition?</strong></p>
<p>Production is a global call that we’ve taken. We have produced three large pieces of content with popular movie stars. Our <a target="_blank" rel="noamphtml noopener" id="event-" data-post-id="event-" data-event-category="Keyword_To_URL_widget" data-event-action="click" data-event-label="Desktop_3407087" class="ie-click-event" href="https://www.financialexpress.com/market/ethos-ltd-share-price/">ethos</a> is very clear and is very similar to what we do in the US. We are a content company first so we build the right content, which will lead to the audience. During the pandemic, we saw different platforms ousting each other by consumers but there was no stickiness. People come, they sample a piece and then they move on to the next platform wherever their favourite content is playing. Hence, we’ve been particular about profitability. You will not see us indulging in fancy marketing campaigns or content pieces but we do our bit when it comes to experiences or the right content which we know will have takers.</p>
<p>Our consumer acquisition strategies are simple. We can’t be everything to everyone. We identify the consumer and we rope them in using communication that resonates with them. We try and showcase multiple content pieces through advertisements. We have multiple landing pages so we use a lot of technology and data science in our marketing initiatives. Secondly, the platform needs to have a strong brand identity to get customers to stick. We are constantly building social communities, whether it be Instagram, X, or YouTube. We are trying to connect with people and connect with them snackable content. Thirdly, it is important to use multi-marketing channels. It has to be a mix of account-based marketing (ABM), personalised marketing, and <a target="_blank" rel="noamphtml noopener" id="event-49291" data-post-id="event-49291" data-event-category="Keyword_To_URL_widget" data-event-action="click" data-event-label="Desktop_3407087" class="ie-click-event" href="https://financialexpress.com/about/digital-marketing/">digital marketing</a>. We have to be in multiple places like the music app the consumers are on, and the news platform they are on. We are also working on free trials and demos because not all consumers are affluent enough to buy the subscription at one go.</p>
<p><strong>How has Lionsgate Play’s collaboration with Amazon Prime Video worked out for the company?</strong></p>
<p>Prime Video, specifically, we’ve been able to leverage their reach and that’s been a game changer for us. Prime Video has been an important discovery channel for us. While we are available on the Play Store or the Apple Store, we are also available on the Prime Video Store. Prime Video does very well in terms of marketing the overall product, and they have the most engaged set of audiences who love OTT on their platform. We have worked together many times with their marketing teams. When two brands are promoting something together with all their might, it makes it more powerful.</p>
<p>Secondly, our partnership team is constantly working on ensuring that we have discoverability on their page because they have so much content stored that people can discover. Prime Video also has many partners so they work around the clock to ensure that the landscape and the titles are always visible on the Prime Video platform. The partnership has paid off very well for us and them and we plan to continue it in the times to come.</p>
<p><strong>Is the company planning to expand its library? Is the company planning to expand into other language content?</strong></p>
<p>We’ve done that with one part of it being local production. While we are an English-speaking nation, we are not an English-consuming nation. Dubs have played a huge role there. We’ve dubbed our content in four to five languages Kannada to Tamil Hindi to Marathi, and at times even Bhojpuri.</p>
<p>Our consumer wants access to premium global content at their fingertips, and that’s what we are here to provide. Local production is not off the charts because we at some point would look at pouring into it when we are clear about the content strategy. However, we are trying to go deeper with our dubbed content. We have local programming available on the platform. Our maximum consumption comes from our famous box sets and English content.</p>
<p><strong>How do you intend to expand into other geographies?</strong></p>
<p>OTT still is an urban phenomenon, but sports are making it wider and the convenience of a particular screen that people have available to themselves unlike a family viewing is interesting. When it comes to other geographies, we are already present in South Asia, we present in the Philippines, and Indonesia. We recently launched in <a target="_blank" rel="noamphtml noopener" id="event-80451" data-post-id="event-80451" data-event-category="Keyword_To_URL_widget" data-event-action="click" data-event-label="Desktop_3407087" class="ie-click-event" href="https://www.financialexpress.com/about/bangladesh-cricket-team/">Bangladesh</a> with a partner called Grameenphone. The building of the pipeline for South Asia will continue. However, India remains a key player and, India acts as a blueprint for all other markets in the way we have launched India and the way we’ve grown India is the blueprint for other markets. We want to replicate the success of India in other markets.</p>
<p><strong>What are the ambitions of the company?</strong></p>
<p>We want to be the definition of thrilling, fast and something that people can access quickly. We want our consumers to watch content and be on the edge of their seats and the content that you will see on the platform is going to be that.</p>
<p>Our strategy of bringing different types of live events or awards on the platform is also in line because the audience can’t wait for the weekend or two days later to read about it. The moment these awards are announced, our teams work around the clock to ensure that our consumers have that information. We will double down on fast, exciting content and fast, exciting marketing.</p>
<p>Secondly, we want to reach more people and a wider audience in India. We are going to focus a lot more on subtitles and dubs so that language is not a barrier. We are also trying to see if there are any other languages that we need to get into in India. We will continue to invest in community building on different social media and YouTube is playing a huge role in fueling the next level of growth in online discovery. We are doubling down on our presence there. We are here for the long haul so we are going to be experimenting with different kinds of revenue models, but currently we are only SVOD (subscription video-on-demand) model we also want to understand how is it that sampling can be done.</p>
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		<title>How to watch &#8216;Avatar: The Last Airbender&#8217;: Streaming details, Netflix deals, and more</title>
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		<pubDate>Sat, 17 Feb 2024 11:56:28 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[Airbender]]></category>
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					<description><![CDATA[[ad_1] The best Netflix deals at a glance: BEST FOR VERIZON CUSTOMERS One year of Netflix Premium Free for Verizon customers who sign up for a +play annual subscription (save $22.99/month) We&#8217;re mere days away from the release of the highly anticipated debut of Avatar: The Last Airbender — a live-action adaptation of the beloved Nickelodeon animated series. Fans have been nervously awaiting the series since its first announcement over five (!) years ago. After a massive flop&#8230;]]></description>
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The best Netflix deals at a glance:
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BEST FOR VERIZON CUSTOMERS
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<a target="_blank" data-ga-click="" data-ga-module="product-summary-list" data-ga-element="offer" data-ga-item="buy-link" class="mb-5 text-lg font-bold leading-tight hover:underline text-secondary-300" href="https://zdcs.link/yjYmP?pageview_type=Standard&amp;template=article&amp;module=product-summary-list&amp;element=offer&amp;item=buy-link&amp;element_label=One%20year%20of%20Netflix%20Premium&amp;object_type=article&amp;object_uuid=04FBfMPwTuB0dQqbu5l8bso&amp;short_url=yjYmP&amp;u=https%3A%2F%2Fmashable.com%2Farticle%2Fhow-to-watch-avatar-the-last-airbender" rel="nofollow sponsored noopener" title="(opens in a new window)"><br />
One year of Netflix Premium<br />
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<span class="font-bold md:text-base text-primary-400">Free for Verizon customers who sign up for a +play annual subscription</span><br />
<span class="text-primary-400">(save $22.99/month)</span>
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<p>We&#8217;re mere days away from the release of the highly anticipated debut of <em>Avatar: The Last Airbender</em> — a live-action adaptation of the <a target="_blank" href="https://mashable.com/article/avatar-the-last-airbender-netflix-best-episodes" rel="noopener">beloved Nickelodeon animated series</a>. Fans have been nervously awaiting the series since its <a target="_blank" href="https://mashable.com/video/avatar-the-last-airbender-netflix" rel="noopener">first announcement</a> over five (!) years ago. </p>
<p>After a massive flop live-action film from M. Night Shyamalan, the initial announcement in 2018 was met with lots of groans. However, as Mashable entertainment writer Belen Edwards put it, &#8220;in a delightful turn of events, the <a target="_blank" href="https://mashable.com/video/avatar-the-last-airbender-live-action-teaser" rel="noopener">trailer</a> actually shows some promise.&#8221; Despite the original series&#8217; creators Michael Dante DiMartino and Bryan Konietzko <a target="_blank" href="https://mashable.com/article/avatar-the-last-airbender-showrunners-netflix-exit" rel="noopener">pulling out</a> of the new version, they still played a part in the creation. </p>
<p>Here&#8217;s everything you need to know to stream the new series and see if it can live up to the hype. After all, this new version has got some big shoes to fill.</p>
<h2>What is the live-action <em>Avatar: The Last Airbende</em>r about?</h2>
<p>Similar to the animated series of the early 2000s, Netflix&#8217;s live-action version focuses on a world whose people are capable of bending the elements. The only one able to master all four is known as the Avatar, who&#8217;s been absent for a century. During that time, the Fire Nation began its pursuit in conquering the world. </p>
<p>&#8220;But like a light in the darkness, hope springs forth when Aang, a young Air Nomad — and the last of his kind — reawakens to take his rightful place as the next Avatar,&#8221; the <a target="_blank" href="https://www.netflix.com/tudum/articles/avatar-the-last-airbender-release-date-photos-news" title="(opens in a new window)" rel="noopener">official Netflix writeup</a> says. The series then follows the young airbender Aang alongside his new friends Katara and Sokka, Water Tribe siblings, as he attempts to save the world. &#8220;But with a driven Crown Prince Zuko determined to capture them, it won’t be an easy task. They’ll need the help of the many allies and colorful characters they meet along the way,&#8221; as per the official synopsis.</p>
<p>Here&#8217;s the <a target="_blank" href="https://mashable.com/video/avatar-the-last-airbender-trailer-netflix" rel="noopener">trailer</a>, in case you missed it:</p>
<h2>When does <em>Avatar: The Last Airbender </em>come out?</h2>
<p>All the way back in 2018, which seems like a lifetime ago, <a target="_blank" href="https://mashable.com/article/netflix-avatar-the-last-airbender-live-action" rel="noopener">Netflix announced</a> the making of a live-action adaptation of Nickelodeon&#8217;s beloved <em>Avatar: The Last Airbender</em>. At long last, after years of patiently waiting, the series is finally set to debut on Feb. 22, 2024.</p>
<h2>How to watch the live-action <em>Avatar: The Last Airbender</em></h2>
<p>The live-action version of <em>Avatar: The Last Airbende</em>r is a Netflix original series, meaning you&#8217;ll need a Netflix subscription to tune in. Like most streaming services, Netflix offers a few different options for signing up. Recently, they axed their <a target="_blank" href="https://mashable.com/article/netflix-axes-basic-ad-tier" rel="noopener">cheapest ad-free subscription plan</a> for good, which is <a target="_blank" href="https://mashable.com/article/netflix-price-hike-premium-basic-plan" rel="noopener">hardly surprising</a> (but still a bummer) given its unavailability on the sign-up page for a while. So, unless you&#8217;re grandfathered in, there are now only three different tiers to choose from.</p>
<p>The most affordable way to watch is with ads. If you can stand a few ad breaks during your binge-watching sessions, you&#8217;ll definitely save some money. It costs just $6.99 per month, as opposed to the $15.49 per month it&#8217;ll cost you to watch without ads via the Netflix Standard tier. This middle-of-the-road option nixes ads, but otherwise gives you the same specs as a viewer — 1080p resolution, two household devices, and two download devices. Ultimately, it seems like quite the price jump just to avoid a few ads during your streaming sessions, but to each their own.</p>
<p>Finally, there&#8217;s a third tier called Netflix Premium. It&#8217;ll run you $22.99 per month without ads and bumps up the specs to 4K (Ultra HD) + HDR quality, spatial audio, four household devices, and six download devices. </p>
<h2>The best Netflix deals</h2>
<p>Before you sign up for Netflix, check to see if you&#8217;re eligible for one of the deals below. You may be able to secure a Netflix subscription for free — or at least for a discount. Be sure to read all the details carefully and snag the deals before they expire. As of Feb. 16, these are the best Netflix deals we could find.</p>
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Mashable Deals
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</section>
<h3>Best Netflix deal for Verizon customers</h3>
<p>Through Verizon&#8217;s +play portal, which is basically an online platform that allows you to streamline your streaming subscriptions, customers can score a free year of Netflix Premium. That&#8217;s $22.99 per month in savings, or $275.88 in total. The deal is exclusively available to Verizon postpaid mobile, 5G Home, and LTE Home customers for a limited time. Determine your eligibility over on the <a target="_blank" href="https://zdcs.link/YB52r?pageview_type=Standard&amp;template=article&amp;module=content_body&amp;element=offer&amp;item=text-link&amp;element_label=%2Bplay%20promo%20FAQs%20page&amp;object_type=article&amp;object_uuid=04FBfMPwTuB0dQqbu5l8bso&amp;short_url=YB52r&amp;u=https%3A%2F%2Fmashable.com%2Farticle%2Fhow-to-watch-avatar-the-last-airbender" rel="nofollow sponsored noopener" title="(opens in a new window)">+play promo FAQs page</a> and follow these steps to claim the deal through the +play portal. </p>
<ol>
<li>
<p>Sign in to My Verizon via web browser (not the Verizon app), then click the Shop tab to sign in to +play.</p>
</li>
<li>
<p>Choose Learn More on the Buy Annual subscription, Get Netflix on us tile, then choose Get it Now.</p>
</li>
<li>
<p>Enter your information, then read and accept the terms and conditions.</p>
</li>
<li>
<p>Create an Annual subscription account </p>
</li>
<li>
<p>Under the subscriptions tab, click Manage to activate the Netflix account and create a profile (or log in to an existing account).</p>
</li>
</ol>
<h3>Best Netflix deal for T-Mobile customers</h3>
<p>T-Mobile customers have one of the best streaming lineups at their fingertips for free, including Netflix Standard with ads (reg. $6.99 per month). As long as your account remains in good standing, customers on most Go5G plans are able to get the deal. Here are the details.</p>
<p>You need to have two or more lines of any type of Go5G or Magenta plan or at least one line of Go5G Next, Go5G Plus, or Magenta MAX to secure Netflix with ads for free. You&#8217;ll have to manually activate your subscription by logging into <a target="_blank" href="https://zdcs.link/2mOMD?pageview_type=Standard&amp;template=article&amp;module=content_body&amp;element=offer&amp;item=text-link&amp;element_label=My.T-Mobile&amp;object_type=article&amp;object_uuid=04FBfMPwTuB0dQqbu5l8bso&amp;short_url=2mOMD&amp;u=https%3A%2F%2Fmashable.com%2Farticle%2Fhow-to-watch-avatar-the-last-airbender" rel="nofollow sponsored noopener" title="(opens in a new window)"><u>My.T-Mobile</u></a> and selecting Manage add-ons. Once there, choose &#8220;add Netflix&#8221; in the Services section and you&#8217;ll be prompted to either create a new Netflix account or sign into your existing one. T-Mobile will be in charge of paying Netflix for you. If you already have a Netflix account, it may take a few billing cycles to transfer your bill over to T-Mobile. Learn more about the <a target="_blank" href="https://zdcs.link/vpk0x?pageview_type=Standard&amp;template=article&amp;module=content_body&amp;element=offer&amp;item=text-link&amp;element_label=terms%20and%20FAQs%20on%20the%20promo%20page&amp;object_type=article&amp;object_uuid=04FBfMPwTuB0dQqbu5l8bso&amp;short_url=vpk0x&amp;u=https%3A%2F%2Fmashable.com%2Farticle%2Fhow-to-watch-avatar-the-last-airbender" rel="nofollow sponsored noopener" title="(opens in a new window)">terms and FAQs on the promo page</a>.</p>
<h3>Best Netflix bundle deal</h3>
<p>Verizon customers with myPlan can <a target="_blank" href="https://mashable.com/article/dec-7-verizon-streaming-deal" rel="noopener">add a Netflix and Max bundle</a> to their account for only $10 per month (reg. $16.98 per month). That essentially gets you Netflix with ads for free. You&#8217;ll need an Unlimited Welcome, Unlimited Plus, or Unlimited Ultimate plan to be eligible (learn more on the <a target="_blank" href="https://zdcs.link/njYKl?pageview_type=Standard&amp;template=article&amp;module=content_body&amp;element=offer&amp;item=text-link&amp;element_label=Verizon%20support%20page&amp;object_type=article&amp;object_uuid=04FBfMPwTuB0dQqbu5l8bso&amp;short_url=njYKl&amp;u=https%3A%2F%2Fmashable.com%2Farticle%2Fhow-to-watch-avatar-the-last-airbender" rel="nofollow sponsored noopener" title="(opens in a new window)">Verizon support page</a>). After enrolling in the promo, you&#8217;ll also have to complete the account setup separately for each service.</p>
<section class="mx-auto max-w-7xl">
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		<title>Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch</title>
		<link>https://cbomo.com/ask-co-founder-of-netflix-marc-randolph-anything-how-to-watch/</link>
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		<pubDate>Thu, 15 Feb 2024 19:13:00 +0000</pubDate>
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					<description><![CDATA[[ad_1] Marc Randolph, the co-founder of Netflix, joins us for another episode of Ask Marc, a live Q&#38;A series about starting and growing your business. The event will begin on Thursday, February 15th at 2:00 PM ET, streaming on our YouTube &#38; LinkedIn channels. Where can I watch Ask Marc? Watch and stream: YouTube &#38; LinkedIn You can watch on your phone, tablet or computer. Ask Marc will be shown in its entirety on YouTube, LinkedIn and&#8230;]]></description>
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<p>Marc Randolph, the co-founder of Netflix, joins us for another episode of Ask Marc, a live Q&amp;A series about starting and growing your business. The event will begin on Thursday, February 15th at 2:00 PM ET, streaming on our <a target="_blank" href="https://www.youtube.com/watch?v=UKJmWBdt4jI" rel="follow noopener">YouTube</a> &amp; <a target="_blank" href="https://www.linkedin.com/events/7163262646937464832/comments/" rel="follow noopener">LinkedIn</a> channels.</p>
<h2>Where can I watch Ask Marc?</h2>
<p>Watch and stream: <a target="_blank" href="https://www.youtube.com/watch?v=UKJmWBdt4jI" rel="follow noopener">YouTube</a> &amp; <a target="_blank" href="https://www.linkedin.com/events/7163262646937464832/comments/" rel="follow noopener">LinkedIn</a></p>
<p>You can watch on your phone, tablet or computer. Ask Marc will be shown in its entirety on YouTube, LinkedIn and Twitter</p>
<h2>What time does Ask Marc start?</h2>
<p>Date: February 15th<br />Time: 2:00 PM ET</p>
<p>The episode kicks off at 2:00pm ET.</p>
<h2>Why should I watch Ask Marc?</h2>
<p>Get free business advice directly from the co-founder of Netflix, Marc Randolph. Marc loves helping founders and small business owners, and this your free opportunity to ask him any of your questions about topics like:</p>
<ul>
<li aria-level="1">Starting a business</li>
<li aria-level="1">Growing a business</li>
<li aria-level="1">Raising money</li>
<li aria-level="1">Building marketing campaigns</li>
<li aria-level="1">Best practices</li>
<li aria-level="1">Anything you want to know!</li>
</ul>
<p><span class="hs-cta-wrapper" id="hs-cta-wrapper-8ea0b8c7-8a5f-418b-aebe-44ccc93de952"><span class="hs-cta-node hs-cta-8ea0b8c7-8a5f-418b-aebe-44ccc93de952" id="hs-cta-8ea0b8c7-8a5f-418b-aebe-44ccc93de952"><a target="_blank" href="https://cta-redirect.hubspot.com/cta/redirect/21266006/8ea0b8c7-8a5f-418b-aebe-44ccc93de952" rel="noopener"><img decoding="async" alt="Watch Now" class="hs-cta-img lazyload" height="48" id="hs-cta-img-8ea0b8c7-8a5f-418b-aebe-44ccc93de952" loading="lazy" src="https://no-cache.hubspot.com/cta/default/21266006/8ea0b8c7-8a5f-418b-aebe-44ccc93de952.png" style="border-width:0px;" width="207"/></a></span></span>
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		<title>Netflix Sued $1 Million For Using Man&#8217;s Photo in Murder Doc</title>
		<link>https://cbomo.com/netflix-sued-1-million-for-using-mans-photo-in-murder-doc/</link>
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		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Wed, 19 Apr 2023 07:29:05 +0000</pubDate>
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					<description><![CDATA[[ad_1] Sometimes, people don&#8217;t want to see themselves on television — and a Kentucky man is suing Netflix for $1 million for showing his mug on the small screen. Taylor Hazlewood is suing the streaming giant for defamation after he discovered a photo of himself in January&#8217;s true crime documentary, &#8220;The Hatchet Yielding Hitchhiker.&#8221; Netflix screenshot of Hazlewood&#8217;s photo used in the documentary. In the program, Netflix followed the true story of a hitchhiker named Kai (his&#8230;]]></description>
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<p>Sometimes, people don&#8217;t want to see themselves on television — and a Kentucky man is <a target="_blank" href="https://www.washingtonpost.com/nation/2023/04/17/netflix-hatchet-lawsuit/" rel="nofollow noopener">suing Netflix</a> for $1 million for showing his mug on the small screen.</p>
<p>Taylor Hazlewood is suing the streaming giant for defamation after he discovered a photo of himself in January&#8217;s true crime documentary, &#8220;The Hatchet Yielding Hitchhiker.&#8221;</p>
<p><img decoding="async" alt="" class="lazyload" loading="lazy" role="presentation" src="https://assets.entrepreneur.com/images/misc/1681843703_ScreenShot2023-04-18at2.47.50PM.png" style="height:372px; width:338px" width="338" height="372"/></p>
<p><i>Netflix screenshot of Hazlewood&#8217;s photo used in the documentary.</i></p>
<p>In the program, Netflix followed the true story of a hitchhiker named Kai (his real name is Caleb Lawrence McGillvary) who became a <a target="_blank" href="https://www.entrepreneur.com/business-news/who-is-kai-the-hatchet-wielding-hitchhiker-where-is-he-now/442839" rel="follow noopener">viral sensation</a> after he told news outlets he murdered a man with a hatchet to stop him from attacking a woman. (Three months after going viral, <a target="_blank" href="https://www.rollingstone.com/tv-movies/tv-movie-reviews/hatchet-wielding-hitchhiker-netflix-kai-caleb-mcgillvary-viral-murder-1234655636/" rel="nofollow noopener">Kai was arrested</a> for a different murder and later sentenced to 57 years in New Jersey prison.)</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/business-news/who-is-kai-the-hatchet-wielding-hitchhiker-where-is-he-now/442839" rel="follow noopener">Who Is Kai the Hatchet Wielding Hitchhiker? Netflix Unpacks How the Viral Meme Sensation Went From Internet Fame to Convicted Murderer</a></b></p>
<p>Hazlewood claims that a 2019 <a target="_blank" href="https://people.com/movies/kentucky-man-sues-netflix-after-his-photo-used-in-hatchet-wielding-hitchhiker-documentary/" rel="nofollow noopener">photo he posted</a> to his Instagram account of him holding a hatchet made its way into the film — even though he has zero relation to the crime or situation altogether.</p>
<p>Per the lawsuit, the photo appears as the film&#8217;s narrator asks: &#8220;Is this a guardian angel or a stone-cold killer?&#8221; Then, the writing on the screen reads: &#8220;You can never trust anyone.&#8221;</p>
<p>&#8220;Hazlewood is, of course, beyond angry that Netflix would implicate and connect him to such a salacious and infamous story and individual,&#8221; the lawsuit states, per <i><a target="_blank" href="https://www.washingtonpost.com/nation/2023/04/17/netflix-hatchet-lawsuit/" rel="nofollow noopener">The Washington Post</a>.</i></p>
<p>Hazlewood also claims that friends and family members started reaching out to him when the documentary started to gain popularity, turning an innocent mistake into a viral fiasco.</p>
<p>&#8220;That&#8217;s going to go on for the rest of his life,&#8221; his attorney, Angela Buchanan said.</p>
<p>Hazlewood is seeking at least $1 million in damages from Netflix.</p>
<p>And as for McGillvary, he is not <a target="_blank" href="https://decider.com/2023/01/10/kai-the-hitchhiker-now-caleb-mcgivallry-true-story/" rel="nofollow noopener">eligible for</a> parole until 2061, though he is still claiming his innocence.</p>
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<br /><a href="https://www.entrepreneur.com/business-news/netflix-sued-1-million-for-using-mans-photo-in-murder-doc/449911">Source link </a></p>
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		<title>Ask Marc &#124; Free Business Advice Session with the Co-Founder of Netflix</title>
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		<pubDate>Thu, 23 Mar 2023 19:39:17 +0000</pubDate>
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					<description><![CDATA[[ad_1] The co-founder and first CEO of Netflix, Marc Randolph, has a personal mission to help entrepreneurs around the world achieve their dreams. He has mentored hundreds of early-stage entrepreneurs and helped seed dozens of successful tech ventures, and now he wants to help you. In our livestream series Ask Marc, you have the opportunity to ask Marc Randolph any of your most pressing business questions, from big-picture problems to in-the-weeds details, including: How do you start&#8230;]]></description>
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<p>The co-founder and first CEO of Netflix, Marc Randolph, has a personal mission to help entrepreneurs around the world achieve their dreams. He has mentored hundreds of early-stage entrepreneurs and helped seed dozens of successful tech ventures, and now he wants to help you.</p>
<p>In our livestream series <em><a target="_blank" href="http://info.entrepreneur.com/ask-marc-march-2023?utm_campaign=Ask-Marc&amp;utm_source=Entrepreneur&amp;utm_medium=Editorial&amp;utm_content=March" rel="follow noopener"><u data-hs-link-id="1" href="https://info.entrepreneur.com/ask-marc-march-2023" rel="noopener" target="_blank">Ask Marc</u></a></em>, you have the opportunity to ask Marc Randolph any of your most pressing business questions, from big-picture problems to in-the-weeds details, including:</p>
<ul>
<li>How do you start a business on a small budget?</li>
<li>What&#8217;s the best way to raise funds?</li>
<li>What are the top actions a business should take to grow revenue?</li>
<li>What is the best way to find and hire the right talent?</li>
</ul>
<p data-renderer-start-pos="689">This is a remarkable opportunity to ask one of the most successful and innovative business leaders anything you want! <a target="_blank" href="https://info.entrepreneur.com/ask-marc-march-2023?utm_campaign=Ask-Marc&amp;utm_source=Entrepreneur&amp;utm_medium=Editorial&amp;utm_content=March" rel="follow noopener">Submit your questions now</a> then join us on <strong>March 28th at 3 p.m. EST</strong> to hear your answers live.</p>
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		<title>What Happened to Malaysia Airlines Flight 370? Netflix Dives In</title>
		<link>https://cbomo.com/what-happened-to-malaysia-airlines-flight-370-netflix-dives-in/</link>
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		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Wed, 08 Mar 2023 08:40:30 +0000</pubDate>
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					<description><![CDATA[[ad_1] What was supposed to be a standard redeye flight with an average 6-hour flight time turned into nine years of loss and mystery. On March 8, 2014, 239 people boarded Malaysia Airlines flight 370 en route to Beijing from Malaysia&#8217;s capital city of Kuala Lumpur and were never seen again. Just 40 minutes into the flight, MH370 disappeared from radar after entering Vietnamese airspace, according to The Guardian. The last time anyone heard from the plane&#8230;]]></description>
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<p>What was supposed to be a standard redeye flight with an average 6-hour <a target="_blank" href="https://www.entrepreneur.com/topic/flights" rel="follow noopener">flight</a> time turned into nine years of loss and mystery.</p>
<p>On March 8, 2014, 239 people boarded <a target="_blank" href="https://www.entrepreneur.com/topic/malaysia" rel="follow noopener">Malaysia</a> Airlines flight 370 en route to Beijing from Malaysia&#8217;s capital city of Kuala Lumpur and were never seen again.</p>
<p>Just 40 minutes into the flight, MH370 disappeared from radar after entering Vietnamese airspace, according to <a target="_blank" href="https://www.theguardian.com/tv-and-radio/2023/mar/05/flight-mh370-what-happened-mystery-netflix-documentary" rel="nofollow noopener"><i>The Guardian</i></a>. The last time anyone heard from the plane was around 1 a.m. when the pilot in command, Zaharie Ahmad Shah, 53, said, &#8220;Good night. Malaysian three-seven-zero&#8221; as Malaysian air traffic control radioed to Vietnamese controllers to pass off the flight.</p>
<p>The plane&#8217;s disappearance has gripped headlines and captivated people around the world, while families of those onboard continue to search for answers. But despite various search efforts and investigations, there are still few leads on what really happened on flight 370.</p>
<p>&#8220;It&#8217;s the greatest aviation mystery of all time,&#8221; said Louise Malkinson, the director of &#8220;MH370: The Plane That Disappeared,&#8221; a <a target="_blank" href="https://www.entrepreneur.com/topic/netflix" rel="follow noopener">Netflix</a> docuseries about the plane&#8217;s unexplainable disappearance that hits the streamer on March 8 — exactly nine years later.</p>
<p>  <iframe title="MH370: The Plane That Disappeared | Official Trailer | Netflix" width="860" height="484" src="https://www.youtube.com/embed/TDg0m2Q3H8c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p>&#8220;This is a world where we have mobile phones and radar and satellites and tracking, and so to be nearly nine years down the line … and still have so little is extraordinary,&#8221; the director added, per <i>The Guardian</i>.</p>
<p>The three-part docuseries explores what could have happened to the flight by examining three of &#8220;the most contentious theories,&#8221; per <a target="_blank" href="https://people.com/human-interest/netflix-documentary-mh370-the-plane-that-disappeared-trailer-malaysia-airlines-flight-mystery/" rel="nofollow noopener"><i>People</i></a>, including a possible hijacking and government interference.</p>
<p>Here&#8217;s everything to know about Malaysia Airlines flight 370 and &#8220;MH370: The Plane That Disappeared.&#8221;</p>
<p><b>RELATED: <a target="_blank" href="https://preview.entrepreneur.com/business-news/what-happened-to-malaysia-airlines-flight-370-netflix/447114" rel="nofollow noopener">&#8216;Lighting Hit the Plane Badly&#8217;: 7 Passengers Hospitalized After &#8216;Severe Turbulence&#8217; Forces Plane Into Emergency Landing</a> </b></p>
<h2><b>What Happened to Malaysia Airlines Flight 370?</b></h2>
<p>Before flight 370 vanished, primary radar from the Malaysian air force found that the plane made a sharp left turn after entering Vietnamese airspace and headed for the Andaman Sea, according to <i>The Guardian</i>.</p>
<p>While over the South China Sea, as the plane rerouted, officials say the plane&#8217;s transponder was turned off, presumably by the pilot or copilot, <a target="_blank" href="https://people.com/human-interest/netflix-documentary-mh370-the-plane-that-disappeared-trailer-malaysia-airlines-flight-mystery/" rel="nofollow noopener"><i>People</i></a> reported.</p>
<p>The plane was reportedly spotted on a geostationary Indian Ocean satellite operated by Inmarsat in the six hours that followed after dropping off the radar. The data shows that the flight turned southward after reaching the Andaman Sea.</p>
<p>Some experts believe the plane likely flew straight for hours until running out of gas and plunging into the Indian Ocean between Australia and Antarctica, but no definitive conclusions have ever been made.</p>
<p><img decoding="async" alt="" class="lazyload" loading="lazy" role="presentation" src="https://assets.entrepreneur.com/images/misc/1678215087_Netflix.png?width=1000" style="height:500px; width:1000px" width="1000"/></p>
<p><i>Image credit: Courtesy of Netflix</i></p>
<h2><b>Was Malaysia Airlines Flight 370 Ever Found?</b></h2>
<p>In the wake of the plane&#8217;s disappearance, Malaysian, Chinese, and Australian authorities embarked on a two-year underwater hunt that cost $135 million, according to <a target="_blank" href="https://www.reuters.com/world/nine-years-families-urge-new-search-missing-malaysia-plane-mh370-2023-03-05/" rel="nofollow noopener">Reuters</a>. The search was called off in 2017 after being unsuccessful.</p>
<p>Then in 2018, Malaysia began working with marine robotics company Ocean Infinity to search the Indian Ocean in return for $70 million if the plane was found. However, the search was cut short, per <a target="_blank" href="https://www.usatoday.com/story/news/2018/05/23/mh-370-search-wraps-up-theories-disappearance/637414002/" rel="nofollow noopener">USA Today</a>, for unknown reasons.</p>
<p>In the years that followed the disappearance, aircraft debris has reportedly washed up along the African coast and on islands in the Indian Ocean, with many speculating the parts belong to flight 370.</p>
<p>After nine years, Malaysian investigators have yet to draw a conclusion about the plane&#8217;s disappearance.</p>
<p>Those aboard the plane were <a target="_blank" href="https://www.cnn.com/2015/01/29/asia/malaysia-missing-mh370/index.html" rel="nofollow noopener">presumed dead</a> by the Malaysian government in 2015. At the time, they declared the disappearance an accident.</p>
<p>In March, families of those aboard the flight called on the Malaysian government to resume the search with Ocean Infinity in the Indian Ocean, Reuters reported. According to Voice370, a collective of relatives of those on the flight, Ocean Infinity has made &#8220;real progress&#8221; in understanding what happened, adding that their discoveries have &#8220;greatly improved their chances of conducting a successful search.&#8221;</p>
<p>While there is no word on if the government will work with Ocean Infinity again, Transport Minister Anthony Loke said he wanted to &#8220;close the book&#8221; on the disappearance while speaking at a memorial event for the victims.</p>
<p>He said he would consider additional searches pending &#8220;new and credible information.&#8221;</p>
<p><b>RELATED: <a target="_blank" href="https://www.entrepreneur.com/business-news/fbi-investigating-level-4-threat-on-american-airlines/446348" rel="follow noopener">Plane Makes Emergency Landing After &#8216;Unruly Passenger&#8217; Triggers Level 4 Threat</a> </b></p>
<h2><b>Where Is Malaysia Airlines Now?</b></h2>
<p>After the disappearance, Malaysia Airlines began damage control and suspended its advertising campaigns out of respect for the victims.</p>
<p>Malaysia Airlines Chief Executive Ahmad Jauhari Yahya told the <i><a target="_blank" href="https://www.wsj.com/articles/SB10001424052702303532704579483060366249526" rel="nofollow noopener">Wall Street Journal</a></i> one month after the incident that the airline&#8217;s &#8220;primary focus right now is that we do take care of the families in terms of their emotional needs and also their financial needs.&#8221;</p>
<p>The company began <a target="_blank" href="https://www.ndtv.com/world-news/malaysia-airlines-begins-insurance-payments-578037" rel="nofollow noopener">issuing insurance payments</a> of $50,000 in June 2014.</p>
<p>Then in July of that year, 298 people died when Malaysia Airlines flight MH17 crashed over Ukraine after being shot by a Russian missile while traveling from Amsterdam to Malaysia, according to the <a target="_blank" href="https://www.bbc.com/news/world-europe-28357880" rel="nofollow noopener">BBC</a>.</p>
<p>The two incidents made an impact on the airline&#8217;s sales and reputation, prompting the Malaysian government to <a target="_blank" href="https://www.reuters.com/article/us-malaysia-airline-idUSKBN0G807E20140808" rel="nofollow noopener">purchase the remainder of the airline&#8217;s shares</a> and nationalize it in addition to a major revamp.</p>
<p>Malaysia Airlines is still in operation today and reported <a target="_blank" href="https://asia.nikkei.com/Editor-s-Picks/Interview/Malaysia-Airlines-CEO-Ukraine-war-hampering-return-to-profit" rel="nofollow noopener">$98.6 million in earnings</a> in 2021.</p>
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