\"
								plugin_version.type = \"hidden\"
								form.appendChild(plugin_version)
								var wordpress_version = document.createElement(\"input\")
								wordpress_version.name = \"wordpress_version\"
								wordpress_version.id = \"wordpress_version\"
								wordpress_version.value = '$wp_version'
								wordpress_version.type = \"hidden\"
								form.appendChild(wordpress_version)
							}

							},200);
						</script>";
				} else {
					echo '<script>
					setTimeout(()=>{
						let discardContent = document.getElementById("discard_content");
						
						if (discardContent) {
							discardContent.classList.add("discard_button_outside_settings");
							discardContent.classList.remove("discard_button");
						}
					}, 200);
					</script>';
				}
			} else {
				echo '<script>
				setTimeout(()=>{
					let discardContent = document.getElementById("discard_content");
					
					if (discardContent) {
						discardContent.classList.add("discard_button_outside_settings");
						discardContent.classList.remove("discard_button");
					}
				}, 200);
				</script>';
			}
		} else {
			echo "<script>
			setTimeout(()=>{
				let discardContent = document.getElementById(\"discard_content\");
				if (discardContent) {
					document.getElementById(\"discard_content\").classList.add(\"discard_button_outside_settings\")
					document.getElementById(\"discard_content\").classList.remove(\"discard_button\")
				}
				if( document.getElementById(\"user-consent-form\") ){
					const form = document.getElementById(\"user-consent-form\")
					var plugin_version = document.createElement(\"input\")
					plugin_version.name = \"plugin_version\"
					plugin_version.id = \"plugin_version\"
					plugin_version.value = '$plugin_version'
					plugin_version.type = \"hidden\"
					form.appendChild(plugin_version)

					var wordpress_version = document.createElement(\"input\")
					wordpress_version.name = \"wp_version\"
					wordpress_version.id = \"wp_version\"
					wordpress_version.value = '$wp_version'
					wordpress_version.type = \"hidden\"
					form.appendChild(wordpress_version)
				}
			},200);
				</script>";
			return;
		}
	}
}

/**
 * Google analytics .
 */
function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
		if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) {
			echo '<script>
			if(document.getElementById("discard_content")){
				document.getElementById("discard_content").classList.add("reject_consent")
				document.getElementById("discard_content").classList.remove("discard_button")
			}
			</script>';
		}
	}
}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
	}

	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
	}

	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
						}
					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
					}
				}
			}
			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
						if ( ! is_array( $auto_update_plugins ) ) {
							$auto_update_plugins = array();
						}
						array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' );
						update_option( 'auto_update_plugins', $auto_update_plugins );
					} elseif ( 'false' === $_POST['enable_updates'] ) {
						update_option( 'sm_hide_auto_update_banner', 'yes' );
					}
				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
		}
	}
	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
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	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Navigating &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/navigating/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Sat, 22 Jun 2024 21:15:10 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
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	<generator>https://wordpress.org/?v=6.9.4</generator>
	<item>
		<title>Data Privacy and Google Analytics: Navigating the Cookieless Future</title>
		<link>https://cbomo.com/data-privacy-and-google-analytics-navigating-the-cookieless-future/</link>
					<comments>https://cbomo.com/data-privacy-and-google-analytics-navigating-the-cookieless-future/#respond</comments>
		
		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Sat, 22 Jun 2024 21:15:10 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Cookieless]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Navigating]]></category>
		<category><![CDATA[Privacy]]></category>
		<guid isPermaLink="false">https://cbomo.com/data-privacy-and-google-analytics-navigating-the-cookieless-future/</guid>

					<description><![CDATA[[ad_1] In today’s digital age, data privacy is more crucial than ever. With growing concerns about how personal information is used online, businesses need to adapt to new regulations and technologies. One of the most significant changes on the horizon is Google’s move towards a cookieless future. This shift will have a profound impact on how businesses use Google Analytics and manage their data. The Cookie-less Future Google has announced plans to phase out third-party cookies in&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p>In today’s digital age, data privacy is more crucial than ever. With growing concerns about how personal information is used online, businesses need to adapt to new regulations and technologies. One of the most significant changes on the horizon is Google’s move towards a cookieless future. This shift will have a profound impact on how businesses use Google Analytics and manage their data.</p>
<h4><b>The Cookie-less Future</b></h4>
<p>Google has announced plans to phase out third-party cookies in its Chrome browser by the second half of 2024. This move is part of Google’s Privacy Sandbox initiative, which aims to enhance user privacy while still enabling targeted advertising . Third-party cookies have long been a staple of online advertising, helping businesses track user behavior across different websites. Without them, companies will need to find new ways to gather and analyze data.</p>
<h4><b>Google Analytics and Privacy Sandbox</b></h4>
<p>Google Analytics is one of the most widely used tools for tracking website performance and user behavior. The transition to a cookieless future means Google Analytics will also undergo significant changes. The Privacy Sandbox introduces new APIs like the Topics API, which will replace the need for third-party cookies by providing insights based on users’ interests without compromising their privacy<span class="Apple-converted-space">  </span>.</p>
<h4><b>Adapting to the Changes</b></h4>
<p>For businesses, adapting to these changes is essential. Here are some steps to help navigate this transition:</p>
<p><b>1. Understand the New Tools</b></p>
<p>Familiarize yourself with the new APIs and features in the Privacy Sandbox. Google provides extensive documentation and support to help businesses understand these tools. By leveraging these new technologies, you can continue to gain valuable insights while respecting user privacy.</p>
<p><b>2. Focus on First-Party Data</b></p>
<p>First-party data, which is information collected directly from your audience, will become even more valuable. Invest in strategies to collect and analyze first-party data, such as email subscriptions, surveys, and direct interactions with your customers .</p>
<p><b>3. Enhance Transparency and Consent</b></p>
<p>Ensure that your data collection practices are transparent and that you obtain explicit consent from users. This builds trust and ensures compliance with data privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) .</p>
<p><b>4. Use Advanced Analytics Tools</b></p>
<p>Google Analytics 4 (GA4) is designed to work without third-party cookies and offers advanced machine learning models to fill in data gaps. GA4 provides a more holistic view of customer behavior across different platforms and devices, making it a valuable tool in the cookieless future<span class="Apple-converted-space">  </span>.</p>
<h4><b>The Impact on Affiliate and Performance Marketing</b></h4>
<p>The shift to a cookie-less future will also impact digital marketing strategies. Here’s what you may need to consider:</p>
<p><b>1. Rethink Targeting Strategies</b></p>
<p>With the loss of third-party cookies, traditional targeting methods will no longer be effective. Marketers will need to rely more on contextual targeting and first-party data to reach their audience. Affiliates may need to invest in building brands and communities to acquire new customers and provide additional services to them to retain and serve them. Adding value becomes an important role in the customer journey and affiliates will have to find ways to provide that versus sending traffic from one platform to another.</p>
<p><b>2. Invest in Content Marketing</b></p>
<p>Content marketing will play a more significant role in attracting and retaining quality customers. High-quality, relevant content can help build relationships and trust with your audience, encouraging them to share their data willingly. Investing in video content and short form snippets that offer insight, answer questions and showcase products across multiple platforms is another way affiliates can add value in the buyer awareness journey.  Understanding lead generation and <a target="_blank" href="https://www.affiversemedia.com/discovering-dark-patterns-on-the-web-and-how-to-stay-compliant-around-them/" rel="noopener">dark patterns</a> and how to stay compliant obtaining customer data will become paramount for all affiliates business owners.</p>
<p><b>3. Strengthen Relationships with Customers</b></p>
<p>Building strong, direct relationships with your customers is crucial. Engage with your audience through personalised communication and offer value that encourages them to stay connected with your brand instead of sending them to other brands at point of contact. Understanding now that your customer data is going to be your business worth is critical for affiliates to invest in as we had into this next challenging year.</p>
<p><b>It’s not all bad news.</b></p>
<p>The move towards a cookie-less future represents a significant shift in the digital landscape. For SME businesses, it presents both challenges and opportunities. By understanding and adapting to these changes, you can continue to leverage data effectively while respecting user privacy. Understanding how to navigate your business to success is all about getting ahead of what is changing.</p>
<p>Invest in first-party data, enhance transparency, and make use of advanced analytics tools like GA4. These steps will help you navigate the cookie-less future and maintain a competitive edge in the digital market. <strong>The key to success lies in being proactive and embracing these changes. Stay informed, be adaptable, and prioritize your customers’ experiences and maintain their privacy.</strong> By doing so, you can build trust and achieve long-term success in the evolving digital landscape.</p>
<p> </p>
<h4>_______</h4>
<p><strong>Worried about what the future of marketing will be in a Cookie-Less Era?</strong></p>
<p><a target="_blank" href="https://www.affiversemedia.com/elevate-2024/" rel="noopener">Join us at this year’s ELEVATE summit </a></p>
<p><b>Whatever you need help with, we’re bringing together a host of experts in one room<span class="Apple-converted-space">  </span>to act as your personal consultants. From marketing to lead generation and performance strategies you’ll get all the insights plus a delicious lunch spanning 2 days and all for just £349! </b></p>
<p><b>Take a look at our jam packed Agenda designed to help your business grow!</b></p>
<h4><b>Don’t Miss Out!</b></h4>
<p>Tickets for ELEVATE are selling fast, and with an Early Bird price of just £349 that can’t stick around for long, now is the time to secure your spot. Don’t miss this opportunity to learn from the best, network with industry leaders, and gain the insights you need to future-proof your marketing strategy. Join us in London 16 -17 September  and <strong>take the first step towards mastering the next era of digital and affiliate marketing</strong>.</p>
<p><a target="_blank" href="https://www.eventbrite.co.uk/e/elevate-lead-generation-and-affiliate-marketing-summit-tickets-880118206247" rel="noopener">Book your tickets today</a> and get ready to ELEVATE<span class="Apple-converted-space">  </span>your business to new heights!</p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.affiversemedia.com/data-privacy-and-google-analytics-navigating-the-cookieless-future/">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/data-privacy-and-google-analytics-navigating-the-cookieless-future/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Navigating the Post-Tax Time Slump: How Businesses Can Shift Their Strategies to Maintain Revenue</title>
		<link>https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/</link>
					<comments>https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 19 Jun 2024 17:51:13 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Businesses]]></category>
		<category><![CDATA[Maintain]]></category>
		<category><![CDATA[Navigating]]></category>
		<category><![CDATA[PostTax]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Shift]]></category>
		<category><![CDATA[Slump]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[Time]]></category>
		<guid isPermaLink="false">https://cbomo.com/navigating-the-post-tax-time-slump-how-businesses-can-shift-their-strategies-to-maintain-revenue/</guid>

					<description><![CDATA[[ad_1] As the Australian financial year draws to a close, businesses in Australia are bracing themselves for the traditional post-tax time slump in spending. However, this lull presents an opportunity for businesses to reassess their marketing strategies and adapt to the evolving digital landscape. Melbourne, Victoria, Australia &#8211; June 19, 2024 — Zib Digital is helping businesses navigate the changing landscape and maintain revenue. Digital marketing has become an indispensable component of any successful marketing strategy, with&#8230;]]></description>
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<p><i>As the Australian financial year draws to a close, businesses in Australia are bracing themselves for the traditional post-tax time slump in spending. However, this lull presents an opportunity for businesses to reassess their marketing strategies and adapt to the evolving digital landscape. </i></p>
<p><span class="byline">Melbourne, Victoria, Australia &#8211; June 19, 2024 </span> — </p>
<p>Zib Digital is helping businesses navigate the changing landscape and maintain revenue. Digital marketing has become an indispensable component of any successful marketing strategy, with Australians spending over 6 hours online daily, according to a recent 2024 Hootsuite report. This presents a significant opportunity for businesses to connect with their target audience and drive sales. Zib Digital has identified 3 key areas for their clients to focus on during the post EOFY period: </p>
<p>1. Focus on Retention Marketing</p>
<p>After the explosive ‘End Of Financial Year’ marketing period, businesses often experience a slump in sales. Instead of solely focusing on acquiring new customers, Zib Digital encourages their clients to prioritise retention marketing strategies to keep existing customers engaged. This can include loyalty programs and personalised offers to increase repeat business. Creating innovative paid and organic content strategies and alluring copy that promotes loyalty initiatives will incentivise customers to re-engage with a product or service offering, once the EOFY price promotions have come to an end. 
		</p>
<p>2. Leverage Digital Channels</p>
<p>Post-tax time, Melbourne brands are looking for effective marketing strategies to reach their target audiences without breaking the bank. Zib Digital offers expert search engine optimisation <a target="_blank" href="https://zibdigital.com.au/seo-melbourne/" rel="nofollow noopener">(SEO) services in Melbourne</a> that drive website traffic, generate leads and promote special offers. Zib&#8217;s team of SEO specialists have years of experience in delivering results-driven SEO campaigns. They offer tailored SEO strategies that aim to align with post-tax business goals and objectives. To further maximise online reach and impact, Zib clients should consider combining SEO with pay-per-click (PPC) advertising. By doing this business can improve conversion rate, build brand awareness and increase online visibility, with the goal to turn clicks into conversions and grow the business post tax time.</p>
<p>3. Emphasise Value-Added Services</p>
<p>To differentiate themselves from competitors and attract customers during the post-tax time slump, Zib Digital promotes their clients to emphasise value-added services like on-going consulting, training or product and service maintenance. By highlighting the long-term value these services provide, businesses can attract customers willing to pay a premium for expertise and support. This is a key period for business to sell-in ‘guarantee schemes’ and services to clients which will continue to generate revenue throughout the rest of the year.</p>
<p>As the post-tax time marketing season approaches, businesses must adapt to the changing digital landscape to maintain revenue. By leveraging digital marketing channels and partnering with experienced agencies like Zib Digital, brands can effectively reach and engage with their target audience, driving website traffic, lead generation and conversions (even after the flurry of financial promotions are finished). 
		</p>
<p><img decoding="async" src="https://storage.googleapis.com/mmstudio-images/gallery/sxkIfTYxT2fUZUB0Ojo0d29q1qs1/89133152-1718813694-1.jpg"/></p>
<p>About the company: Zib Digital AU is a leading digital marketing agency based in Melbourne, Australia. Our team of experts specialises in developing and implementing effective digital marketing strategies for businesses of all sizes. With a focus on driving real results, we offer a range of services including social media advertising, SEO, email marketing, and more.</p>
<p>Contact Info: <br />Name: Zib Digital<br />Email: <a target="_blank" href="https://send.releasecontact.com/89133152" rel="nofollow noopener">Send Email</a><br />Organization: Zib Digital<br />Website: <a target="_blank" href="https://zibdigital.com.au/" rel="nofollow noopener">https://zibdigital.com.au/</a></p>
<p>Release ID: 89133152</p>
<p>If you come across any problems, discrepancies, or concerns related to the content contained within this press release that necessitate action or if a press release requires takedown, we strongly encourage you to reach out without delay by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our committed team will be readily accessible round-the-clock to address your concerns within 8 hours and take appropriate actions to rectify identified issues or support with press release removals. Ensuring accurate and reliable information remains our unwavering commitment.</p>
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		<title>Navigating the New Landscape of Higher Ed Marketing: Part 2</title>
		<link>https://cbomo.com/navigating-the-new-landscape-of-higher-ed-marketing-part-2/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Sat, 15 Jun 2024 02:37:05 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
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					<description><![CDATA[[ad_1] eCampusnews.com Content Director and host Kevin Hogan continues his conversation with Verlan Stephens, Managing Partner at Agile Education, about the dramatic changes higher education institutions face and how these developments impact their brands and operations. The pair highlight the significant shift in marketing strategies, particularly the decline of traditional email campaigns and the rise of micro-targeting and digital advertising. Verlin shares valuable insights on how solution providers can adapt their approaches, emphasizing the importance of understanding&#8230;]]></description>
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<p>eCampusnews.com Content Director and host Kevin Hogan continues his conversation with <a target="_blank" href="https://www.linkedin.com/in/verlan-stephens-9530a62/overlay/about-this-profile/" rel="noopener">Verlan Stephens</a>, Managing Partner at Agile Education, about the dramatic changes higher education institutions face and how these developments impact their brands and operations.</p>
<p>The pair highlight the significant shift in marketing strategies, particularly the decline of traditional email campaigns and the rise of micro-targeting and digital advertising. Verlin shares valuable insights on how solution providers can adapt their approaches, emphasizing the importance of understanding specific audiences, leveraging engagement data, and crafting tailored messages that resonate deeply with educators.</p>
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<div class="description note abh_description" itemprop="description" style="font-size:16px !important;">Kevin is a forward-thinking media executive with more than 25 years of experience building brands and audiences online, in print, and face to face. He is an acclaimed writer, editor, and commentator covering the intersection of society and technology, especially education technology. You can reach Kevin at <a target="_blank" href="http://www.bing.com/news/mailto:KevinHogan@eschoolnews.com" rel="noopener">KevinHogan@eschoolnews.com</a></div>
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		<title>Navigating the Changing Regulatory Landscape in European iGaming Marketing</title>
		<link>https://cbomo.com/navigating-the-changing-regulatory-landscape-in-european-igaming-marketing/</link>
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		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Fri, 14 Jun 2024 13:51:48 +0000</pubDate>
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					<description><![CDATA[[ad_1] The European iGaming industry is no stranger to regulatory shifts. These changes often dictate the strategies marketers need to adopt to stay compliant while effectively reaching their target audiences. Recently, two significant regulatory updates have emerged, promising to reshape the iGaming marketing landscape in Europe: the European Parliament’s approval of new anti-money laundering (AML) rules affecting crypto service providers and the Canadian lawmakers’ consideration of a total ban on sports betting ads. New AML Rules and&#8230;]]></description>
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<p>The European iGaming industry is no stranger to regulatory shifts. These changes often dictate the strategies marketers need to adopt to stay compliant while effectively reaching their target audiences. Recently, two significant regulatory updates have emerged, promising to reshape the iGaming marketing landscape in Europe: the European Parliament’s approval of new anti-money laundering (AML) rules affecting crypto service providers and the Canadian lawmakers’ consideration of a total ban on sports betting ads.</p>
<h4>New AML Rules and Their Impact</h4>
<p><a target="_blank" href="https://www.egba.eu/news-post/egba-welcomes-european-parliaments-approval-of-new-eu-anti-money-laundering-framework/#:~:text=Brussels%2C%2024%20April%202024%20–%20The,framework%20for%20combatting%20financial%20crime." rel="noopener">The European Parliament’s recent approval of stringent anti-money laundering (AML) rules</a> marks a pivotal moment for the iGaming industry. These rules aim to tighten the regulatory framework around financial transactions within the sector, especially those involving cryptocurrencies. For marketers, this development means a shift in how they promote and handle transactions involving crypto assets.</p>
<h4>Why It Matters</h4>
<p>The iGaming industry has increasingly embraced cryptocurrencies for their benefits, such as enhanced security and faster transactions. However, with the new AML rules, the use of cryptocurrencies now comes under stricter scrutiny. Marketers must ensure that all promotional content complies with these regulations, emphasizing transparency and secure transaction processes. Non-compliance could result in severe penalties, including hefty fines and loss of operating licenses.</p>
<h4>Adapting Marketing Strategies</h4>
<p>To adapt, marketers should:</p>
<ol>
<li><strong>Promote Compliance</strong>: Highlight the security measures and compliance with AML regulations in all marketing materials. Transparency can build trust among players who use cryptocurrencies.</li>
<li><strong>Educate Customers</strong>: Use content marketing to educate customers about the new regulations and how they impact their gaming experience. This can include blog posts, FAQs, and infographics explaining AML compliance.</li>
<li><a target="_blank" href="https://www.affiversemedia.com/democratising-ai-openai-rolls-out-chatgpt-4o/" rel="noopener"><strong>Leverage Technology</strong>:</a> Use advanced AI and machine learning tools to monitor and ensure compliance in real-time. These technologies can help detect suspicious activities early, maintaining the integrity of the platform.</li>
</ol>
<h4>The Potential Ban on Sports Betting Ads in Canada</h4>
<p>While the AML rules are a European directive,<a target="_blank" href="https://www.yogonet.com/international/news/2024/06/07/72572-canadian-lawmakers-weigh-total-ban-on-sports-betting-ads" rel="noopener"> the consideration of a total ban on sports betting ads by Canadian lawmakers</a> sends ripples across the Atlantic. Although this is a Canadian initiative, its implications are global, especially given the interconnected nature of iGaming marketing strategies.</p>
<h4>The Broader Implications</h4>
<p>A ban on sports betting ads in a major market like Canada sets a precedent that could inspire similar regulatory measures in Europe. For European marketers, this potential shift requires proactive adaptation to remain effective under more restrictive advertising environments.</p>
<h4>Strategic Adjustments</h4>
<p>To navigate these changes, marketers should:</p>
<ol>
<li><strong>Diversify Marketing Channels</strong>: Instead of relying heavily on traditional sports betting ads, marketers can explore alternative channels such as influencer marketing, content marketing, and social media engagement. These methods often bypass traditional advertising regulations and can be more effective in reaching younger, tech-savvy audiences.</li>
<li><strong>Focus on Responsible Gambling</strong>: Align marketing strategies with responsible gambling initiatives. This not only helps in regulatory compliance but also builds a positive brand image. Highlighting partnerships with gambling charities and promoting safe gambling practices can resonate well with regulators and customers alike.</li>
<li><strong>Innovative Campaigns</strong>: Create innovative marketing campaigns that focus on the entertainment value of iGaming rather than just the betting aspect. This shift in focus can help mitigate the impact of advertising restrictions.</li>
</ol>
<h4>Conclusion</h4>
<p>Navigating the evolving regulatory landscape in European iGaming marketing requires a keen understanding of new rules and proactive adaptation of strategies. The introduction of stringent AML rules and the potential for advertising bans highlight the need for transparency, compliance, and innovation in marketing approaches.</p>
<p>By promoting compliance, educating customers, leveraging technology, diversifying marketing channels, and focusing on responsible gambling, marketers can continue to thrive in this dynamic environment. Staying ahead of regulatory changes not only ensures legal compliance but also fosters a trustworthy and engaging gaming experience for players.</p>
<p>As the regulatory environment continues to evolve, staying informed and adaptable will be key to success in the competitive world of iGaming marketing. Marketers must be vigilant, innovative, and ready to pivot their strategies to meet new challenges and opportunities in this ever-changing landscape.</p>
<p>For more insights and updates on the latest in iGaming marketing and regulations, stay tuned to industry news platforms and join professional forums where these crucial topics are discussed and debated.</p>
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		<title>UK &#8211; Clean, Green Marketing Strategies: Navigating Tougher Restrictions On Environmental Claims In Advertising.</title>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Fri, 05 Apr 2024 06:05:24 +0000</pubDate>
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					<description><![CDATA[[ad_1] As the world faces increasing environmental challenges and the agreements reached during COP 28 place ever greater emphasis on the importance of a collective approach in tackling climate change, businesses are facing more pressure than ever to play their part in reaching ‘net zero’. Adding to this pressure, consumers are becoming increasingly discerning when choosing sustainable brands which take a proactive and meaningful approach to minimising their environmental impact.  In an attempt to respond to these mounting pressures,&#8230;]]></description>
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<p>As the world faces increasing environmental challenges and the <a target="_blank" href="https://www.herbertsmithfreehills.com/insights/2023-12/what-cop28-achieved-and-is-it-enough" rel="noreferrer noopener">agreements reached during COP 28</a> place ever greater emphasis on the importance of a collective approach in tackling climate change, businesses are facing more pressure than ever to play their part in reaching ‘net zero’. Adding to this pressure, consumers are becoming increasingly discerning when choosing sustainable brands which take a proactive and meaningful approach to minimising their environmental impact. </p>
<p>In an attempt to respond to these mounting pressures, businesses have sought to harness the power of advertising to promote their environmental efforts, but this has all too often resulted in adverse reputational fallout resulting from sweeping (and often misleading) environmental claims or “greenwashing”. </p>
<p>Additionally, businesses can face significant repercussions if they get it wrong – greenwashing may infringe consumer protection law, resulting in the Competition and Markets Authority (<strong>CMA</strong>) or other bodies (such as Trading Standards Services) bringing court proceedings or requirements to pay redress to harmed consumers. Once the <a target="_blank" href="https://hsfnotes.com/crt/2022/04/25/wide-ranging-reforms-to-uk-competition-and-consumer-protection-regimes-unveiled/" rel="noreferrer noopener">Digital Markets, Competition and Consumer Bill</a> is adopted (Royal Assent is expected in April), the CMA will also have powers to impose significant fines – up to 10% of worldwide turnover – on companies found to have engaged in greenwashing. The CMA has issued guidance for businesses in the form of the <a target="_blank" href="https://greenclaims.campaign.gov.uk/" rel="noreferrer noopener">Green Claims Code</a> and is actively reviewing potentially misleading green claims in various sectors (see our previous blog posts <a target="_blank" href="https://hsfnotes.com/crt/2023/01/26/focus-on-greenwashing-cma-expands-green-claims-scrutiny-to-fast-moving-consumer-goods-sector/" rel="noreferrer noopener">here</a> and <a target="_blank" href="https://hsfnotes.com/crt/2024/03/27/cma-issues-open-letter-to-fashion-retailers-regarding-greenwashing-and-accepts-formal-undertakings-from-asos-boohoo-and-asda/" rel="noreferrer noopener">here</a>). Most recently, on 27 March 2024 the CMA published an “open letter” to all businesses in the fashion retail sector highlighting the need to consider obligations under consumer protection law when making environmental claims (see our blog post <a target="_blank" href="https://hsfnotes.com/crt/2024/03/27/cma-issues-open-letter-to-fashion-retailers-regarding-greenwashing-and-accepts-formal-undertakings-from-asos-boohoo-and-asda/" rel="noreferrer noopener">here</a>). </p>
<p>In this blog, we explore the interplay between sustainability reporting standards and advertising from a UK and EU perspective and assess the factors that businesses need to consider when making claims relating to their environmental impact. We discuss recent Advertising Standards Authority (<strong>ASA</strong>) guidance and rulings regarding environmental claims, the sustainability of the advertising industry itself, and certain other regulatory developments, including the introduction of sustainability disclosure regimes in 2023, which may impact business strategies in 2024 and beyond. For further insight on international dispute risks around greenwashing refer to our piece <a target="_blank" href="https://www.herbertsmithfreehills.com/insights/2023-12/greenwashing-dispute-risks-international-perspectives" rel="noreferrer noopener">here</a>. </p>
<p><strong>The ASA’s role in regulation</strong> </p>
<p>The ASA is the independent regulator of advertising across all media in the UK and is responsible for applying the CAP and BCAP Advertising Codes. While the ASA applies the CAP Code, the fact that the ASA was voluntarily established and is funded by advertisers, and that the CAP Code, which set outs the non-broadcast advertising standards, is written (through CAP) by advertisers, means that the advertising industry is partially self-regulating. In another sense, as Ofcom is the ASA’s co-regulatory partner for broadcast advertisements (governed by the BCAP Code), the broadcast advertising industry is subject to co-regulation. Through a contract with Ofcom, the ASA is responsible for the day-to-day application of the BCAP Code but can refer issues to Ofcom if needed (which rarely happens in practice). </p>
<p>Both the CAP and BCAP Codes contain specific rules relating to environmental claims which prohibit greenwashing and other forms of misleading and socially irresponsible green claims. A key rule in the Codes is that, in order to avoid misleading consumers, the basis of environmental claims must be sufficiently clear and must not include unqualified claims which omit significant information (as set out in <a target="_blank" href="https://www.asa.org.uk/type/non_broadcast/code_section/11.html" rel="noreferrer noopener">rule 11.1 of the CAP Code</a> and <a target="_blank" href="https://www.asa.org.uk/static/846f25eb-f474-47c1-ab3ff571e3db5910/BCAP-Code-full.pdf" rel="noreferrer noopener">rule 9.2 of the BCAP Code</a> respectively). The meaning of all terms should be clear to consumers (<a target="_blank" href="https://www.asa.org.uk/type/non_broadcast/code_section/11.html" rel="noreferrer noopener">rule </a><a target="_blank" href="https://www.asa.org.uk/static/846f25eb-f474-47c1-ab3ff571e3db5910/BCAP-Code-full.pdf" rel="noreferrer noopener">  of the BCAP Code</a>). Another key rule is that marketing communications and advertisements must not mislead by omitting material information. Material information is information that consumers need in the context to make informed decisions about a company’s products or services. In order to ensure businesses are meeting this standard, marketers need to ask themselves how consumers are likely to interpret a claim in the context of the information provided. </p>
<p>The Codes also distinguish between ‘absolute’ claims (which must be supported by a high level of substantiation), and ‘comparative’ claims such as ‘greener’ or ‘friendlier’ which can be justified, for example, if the advertised product provides a total environmental benefit over that of the marketer’s previous product or competitor products and the basis of the comparison is clear (). </p>
<p><strong>Recent ASA guidance on environmental claims</strong> </p>
<p>In June 2023, the <a target="_blank" href="https://www.asa.org.uk/resource/advertising-guidance-misleading-environmental-claims-and-social-responsibility.html" rel="noreferrer noopener">ASA published its updated guidance</a> on environmental claims. In the guidance, the ASA has stated that it will begin to apply a stricter interpretation under the Advertising Codes, where evidence exists of misleading or socially irresponsible advertising that concerns the environment. In its reasoning for taking this stricter approach, the ASA recognises the role that advertising can play in influencing consumer behaviour and cites experts’ emphasis on the need for consumer behaviour to change in order for the UK (and the rest of the world) to meet net zero targets. The ASA also notes that advertisers should take into account the <a target="_blank" href="https://www.gov.uk/government/publications/green-claims-code-making-environmental-claims/environmental-claims-on-goods-and-services" rel="noreferrer noopener">CMA’s guidance</a> on environmental claims when marketing goods and services (which is intended to be consistent with the requirements of the Advertising Codes). </p>
<p><strong>Some key themes in the recent guidance</strong> </p>
<p><em>Claims about initiatives designed to reduce environmental impact</em> </p>
<p>Much of the guidance focuses on ads which make positive environmental claims about specific aspects of a business, in circumstances where that business remains responsible for a significant amount of emissions or environmental harm. The ASA makes it clear that these advertisements will be more likely to mislead if they do not include balancing information about the business’ significant ongoing contribution to such other harm. The ASA also notes that imagery of the natural world may, depending on the context, contribute to the impression that the advertised business is making a significant contribution towards reducing greenhouse gas emissions. </p>
<p>Both of these issues were addressed in a ASA ruling which concerned two posters that appeared in the lead up to a COP summit. The posters included imagery of waves crashing on the beach and made claims about the company’s positive climate actions, including that it was aiming to provide significant financing to help its clients transition to net zero. The ASA considered that the claims would be interpreted by consumers to mean that the company was making, and intended to make, a positive overall environmental contribution and the use of imagery from the natural world contributed to that impression. </p>
<p>On this basis, the ASA found that the advertisements were misleading, because they omitted significant information about the company’s contribution to carbon dioxide and other greenhouse gas emissions. This ruling is consistent with statements in the guidance that ads which focus on specific initiatives as a way of achieving net zero should clearly contextualise those claims with information about the role that the initiative would play in that net zero plan, and how and when net zero emissions will be achieved. It also demonstrates that ads addressing a business’ overall environmental impact should include all material information to avoid exaggerating the business’ overall environmental credentials. </p>
<p><em>Green disposal claims</em> </p>
<p>The guidance also focuses on the use of green disposal claims in ads, like ‘recyclable’, ‘biodegradable’, ‘compostable’ and ‘plastic alternative’ claims (on which the ASA <a target="_blank" href="https://www.asa.org.uk/resource/asa-research-on-green-disposal-claims-in-ads.html" rel="noreferrer noopener">published independent research</a> into consumer understanding in 2023). In this section, the guidance notes that green disposal claims such as ‘recycled’ or ‘recyclable’ are more likely to comply with the Advertising Codes if they are qualified, to make it clear which parts of a product or packaging the claim refers to. It also provides that if the disposal process referred to in an ad is likely to differ from the average consumer’s expectations of what that process entails, this may be considered material information, and the claim is likely to need qualification, for example by making clear where, and how, the product should be disposed of. </p>
<p>A recent ASA ruling addressing green disposal claims concerned a poster and digital billboard published by a vape manufacturer. The advertisements stated ‘RECYCLING FOR A GREENER FUTURE GreenAwareness’ followed by the recycling symbol and included two pictures of a single-use vape. In its decision, the ASA noted that in the absence of any information about how to recycle the products, consumers were likely to expect that if they purchased the single-use vape they would be able to recycle them through easily accessible routes, such as general recycling provisions at home. On this basis, the ASA found that the advertisements were misleading because they did not make clear that the products were not 100% recyclable, and that there were only limited recycling options for the products. </p>
<p><em>‘Carbon neutral’ and ‘net-zero’ claims</em> </p>
<p>Another key focus of the guidance is on ‘carbon neutral’, ‘net zero’ and similar claims (on which the ASA <a target="_blank" href="https://www.asa.org.uk/news/new-research-into-understanding-of-environmental-claims.html" rel="noreferrer noopener">published research</a> in 2022). In its guidance, the ASA notes that net zero or carbon neutral claims will be assessed in light of the low understanding and lack of consumer consensus around the meaning of these terms. When making claims about initiatives intended to meet net zero, the timeframe to achieve that goal is likely to be considered material information and should be stated in the ad. </p>
<p>Two recent ASA rulings against electric vehicle manufacturers, serve as examples of how using a ‘zero emissions’ claim while omitting significant information could risk misleading consumers. Both manufacturers used the term ‘zero emissions’ in their paid-for ads on Google. The ASA’s view was that consumers would understand this term to mean that the cars would produce zero emissions in all circumstances. </p>
<p>In both cases, at least one of the cars being advertised was an EV that produced no emissions while being driven; however, the marketers omitted the fact that in other circumstances, such as during the manufacture or charging of the EVs, emissions were generated. In the absence of any such qualification, it was not sufficiently clear to consumers that the ‘zero emissions’ claim related only to emissions generated whilst the cars were being driven. </p>
<p>These rulings are consistent with ASA statements in the guidance (as well as requirements under the CMA’s Green Claims Code) that environmental claims must consider the full lifecycle of the product or service. The guidance notes that a zero emissions claim may be acceptable when made about an electric vehicle, if the ad makes clear that the claim relates to driving only. They are also consistent with a long line of ASA rulings illustrating that absolute and unqualified claims such as ‘zero emissions’ will usually be subject to a high degree of scrutiny and will only be compliant with the Advertising Codes where they are backed up by a high degree of substantiation (i.e., documentary evidence). </p>
<p><em>Social responsibility</em> </p>
<p>The guidance also highlights rules relating to social responsibility under the Advertising Codes, namely that marketing communications must be prepared with a sense of responsibility to consumers and to society. The ASA notes that it will take into account the fast-changing context of domestic and international legislation on climate change when applying these rules. As an example, the ASA has indicated that in future it may consider reviewing complaints under the social responsibility rules that advertisements encourage or condone consumers to trivialise or disregard the harmful environmental impact of their actions. </p>
<p><strong>The sector-specific overlay: Spotlight on financial services</strong> </p>
<p>In addition to the sector-agnostic regulation we have referenced, navigating the sustainability and advertising interplay would not be complete without also considering any sector-specific regulation or regulatory guidance governing the industry in which an organisation operates as well. The ASA is working with a range of other regulators including the FCA and CMA. For example, in the financial services sector, all FCA authorised firms that make sustainability-related claims about their products and services will need to comply with a new anti-greenwashing rule from 31 May 2024. The rule will require regulated firms to ensure that any reference to the sustainability characteristics of a product or service is: a) consistent with the sustainability characteristics (i.e. the environmental or social characteristics) of the product or service; and b) is fair, clear and not misleading. To help firms in the regulated sector to meet their obligations, the FCA will publish finalised guidance on the anti-greenwashing rule ahead of the May deadline. See our blog post on the FCA’s anti-greenwashing rule <a target="_blank" href="https://hsfnotes.com/fsrandcorpcrime/2023/11/28/fca-publishes-anti-greenwashing-rule-and-other-measures/" rel="noreferrer noopener">here</a>. The rule will exist alongside the FCA’s sustainability disclosure rules and investments labels which are set out in more detail in our blog <a target="_blank" href="https://hsfnotes.com/esg/2023/12/06/we-have-lift-off-fca-publishes-final-rules-on-uk-sustainability-disclosure-requirements-and-investment-labels/" rel="noreferrer noopener"> </a>. </p>
<p><strong>Sustainability of the advertising industry</strong> </p>
<p>It is not just the advertisers who are coming under scrutiny from a sustainability perspective – the advertising industry itself (and especially the media owners) are also coming under the spotlight. Surveys show that agencies are turning down work with industry partners if their sustainability credentials are not up to the mark, and that more agencies plan to do so in future. The study also shows that brands will assess an agency’s sustainability plans as a key factor to determine whether or not that agency will win a pitch. </p>
<p>Launched in the UK in November 2020 by the Advertising Association and other key industry players, the <a target="_blank" href="https://www.campaignadnetzeroawards.com/#ANZ" rel="noreferrer noopener">Ad Net Zero</a> programme is an industry-wide drive to reduce the carbon impact of developing, producing and running advertising to real net zero, and commit to making practical changes in the way advertising operations are run. With headline partner Google, the 2023 awards were held in November and recognised the trailblazing businesses, organisations, and individuals in the advertising industry, who are helping to reduce emissions and build a net zero economy. </p>
<p>As well as industry recognition, there has been recent progress in the methods advertisers can use to evaluate the environmental impact of their media investments across the supply chain. In order to provide businesses with a means to gain greater visibility of the societal and environmental impact of their investments, in late 2023, advertising agency and consultancy, Omnicom Media Group (<strong>OMG</strong>) launched an ESG accountability tool. The tool allows OMG to measure media owners on 12 ESG factors and practices, including energy and climate change, community and development, and diversity and labour rights. The UK Government has been the first to use the tool, which is being rolled out to other businesses in 2024. It is hoped that the tool will provide advertisers with a framework for responsible decision-making and can be used to track how media investment strategies align with businesses’ ESG commitments. </p>
<p><strong>ESG disclosure regimes and reporting in 2024</strong> </p>
<p>Whilst on the one hand the ASA (along with other advertising regulators worldwide) are increasingly restricting what businesses can say in a consumer-facing context about their environmental impact, on the other hand, over the past 12 months we have seen the roll-out of various new sustainability-related mandatory disclosure regimes. </p>
<p>2023 was a particularly active year, with the introduction of a range of sustainability disclosure regimes such as: </p>
<ul>
<li>the first set of mandatory European Sustainability Reporting Standards (<strong>ESRS</strong>) under the Corporate Sustainability Reporting Directive (CSRD) published by the European Commission, which provide a set of disclosure requirements for companies to report on material sustainability-related risks and opportunities over the short, medium and long term; </li>
<li>the sustainability standards from the International Sustainability Standards Board (<strong>ISSB</strong>) which seek to provide a global baseline for companies to disclose sustainability-related information as part of their annual reports; </li>
<li>final recommendations from the Taskforce on Nature-related Financial Disclosures (<strong>TNFD</strong>), which aim to help businesses get started with the identification, assessment, management and disclosure of their nature-related risks and opportunities; and </li>
<li>the final disclosure framework published by the UK Transition Plan Taskforce (<strong>TPT</strong>), which is intended to help private sector companies develop, disclose, and deliver ‘gold standard’ climate transition plans. </li>
</ul>
<p>Governments and regulators all over the world are consulting on the integration of the (currently voluntary) ISSB standards, TNFD recommendations and the disclosure framework from the TPT, into domestic reporting regimes. </p>
<p>Notably, the <a target="_blank" href="https://data.consilium.europa.eu/doc/document/ST-5417-2024-INIT/en/pdf" rel="noreferrer noopener">EU Directive</a> on empowering consumers for the green transition through better protection against unfair practices and better information came into force on 26 March 2024, and EU Member States will have 24 months to implement the new rules into law. The new Directive aims to ban greenwashing and misleading product information by amending the Unfair Commercial Practices Directive (<a target="_blank" href="https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32005L0029" rel="noreferrer noopener"><strong>UCPD</strong></a>) and the Consumer Rights Directive (<a target="_blank" href="https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex:32011L0083" rel="noreferrer noopener"><strong>CRD</strong></a>), in order to seek better consumer information, improved product labelling and more visible guarantee information. The <a target="_blank" href="https://environment.ec.europa.eu/topics/circular-economy/green-claims_en" rel="noreferrer noopener">new Directive will be complementary to the Green Claims Directive</a> and will provide more detailed conditions on the substantiation and communication of environmental claims. </p>
<p>In parallel, on 15 March 2024, after months of speculation and questions, the EU Corporate Sustainability Due Diligence Directive (<strong>CS3D</strong>) was agreed by the European Council. The CS3D will now need to be formally approved by the European Parliament before being published in the EU Official Journal. The due diligence rules envisaged in the CS3D oblige organisations to alleviate the adverse impact their activities have on human rights and the environment (including slavery, child labour, labour exploitation, biodiversity loss, pollution and destruction of natural heritage). </p>
<p>Collectively, the introduction of the new regimes reflects a global commitment to transparency and accountability, where sustainability considerations are not just regulatory imperatives but integral to the long-term viability of businesses. We expect that the coming year will bring even more developments in this space. For a full summary of the ESG trends we expect to see in 2024, see <a target="_blank" href="https://hsfnotes.com/esg/2024/01/04/esg-in-2024-getting-to-grips-with-the-new-paradigm/" rel="noreferrer noopener">here</a>. </p>
<p><strong>A coordinated approach to communications</strong> </p>
<p>The new disclosure regimes present an interesting means through which businesses can communicate their positive environmental actions to stakeholders and to the increasing number of consumers who take an active interest in the sustainability profile of their preferred brands. However, businesses will need to take care to ensure that environmental claims and related messaging in their broader communications strategy (including advertising, information on websites, PR etc.) stacks up against, and contains any relevant information set out in, their mandatory disclosures. </p>
<p>Whilst such mandatory and voluntary disclosures are <strong>not</strong> in themselves likely to amount to advertising (at least in the UK), the ASA has shown in its recent guidance and rulings that it will take into account the contents of these disclosures when investigating advertising claims. In its assessment of whether an environmental claim is misleading, the ASA is likely to consider publicly available information, such as a water company’s Environmental Performance Assessment (<strong>EPA</strong>) issued by the Environment Agency (as noted in the guidance), or a company’s annual report (as demonstrated in previous ASA rulings). </p>
<p>These examples also demonstrate that as companies are subject to more stringent disclosure requirements, it will become increasingly important for them to take a coordinated approach to environmental and sustainability messaging across all forms of communication and media (irrespective of whether such communications are aimed at corporate stakeholders, business customers or consumers). </p>
<figure class="wp-block-image size-full"><a target="_blank" href="https://hsfnotes.com/" rel="noopener"><img decoding="async" width="207" height="76" alt="" class="wp-image-81686" src="https://conventuslaw.com/wp-content/uploads/2022/05/image.gif"/><noscript><img decoding="async" width="207" height="76" src="https://conventuslaw.com/wp-content/uploads/2022/05/image.gif" alt="" class="wp-image-81686"/></noscript></a></figure>
<p><strong>For further information, please contact:</strong></p>
<p><strong><a target="_blank" href="https://www.herbertsmithfreehills.com/our-people/hayley-brady" rel="noreferrer noopener">Hayley Brady</a>, Partner, Herbert Smith Freehils</strong></p>
<p>hayley.brady@hsf.com</p>
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		<title>Unlocking HVAC Business Success: Navigating Marketing Challenges</title>
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		<pubDate>Sat, 16 Mar 2024 11:47:06 +0000</pubDate>
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					<description><![CDATA[[ad_1] In an era where digital marketing has become the cornerstone of business growth, HVAC company owners across the United States find themselves at a crossroads. The relentless evolution of Google&#8217;s search engine guidelines, including the rollout of Google’s Search Generative Experience (SGE) and changes to Local Services Ads (LSA), has left many feeling overwhelmed and sidelined. Despite meticulously optimizing their online presence, businesses now face the stark reality that agencies can no longer guarantee top search&#8230;]]></description>
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<p>In an era where <a target="_blank" href="http://www.bing.com/keywords/12021-digital-marketing" rel="noopener">digital marketing</a> has become the cornerstone of business growth, HVAC company owners across the United States find themselves at a crossroads. The relentless evolution of Google&#8217;s search engine guidelines, including the rollout of Google’s Search Generative Experience (SGE) and changes to Local Services Ads (LSA), has left many feeling overwhelmed and sidelined. Despite meticulously optimizing their online presence, businesses now face the stark reality that agencies can no longer guarantee top search result placement due to Google&#8217;s ever-shifting algorithms. Moreover, with Bing experiencing a modest 8% increase in usage, the question looms large: where do HVAC companies turn when digital channels become increasingly congested?</p>
<p> </p>
<h3>Back to Basics: The KISS Principle</h3>
<p>In the face of these challenges, a return to simplicity—Keep It Simple, Stupid (KISS)—emerges as a beacon of hope. As a marketing agency versed in the intricacies of both digital and traditional marketing strategies, we&#8217;ve observed firsthand the digital dilemmas plaguing the service industry. Yet, amidst this digital desert, there lies an oasis of opportunity that transcends the need for sophisticated gadgets or search engines.</p>
<p> </p>
<h3>Traditional Marketing: The Unseen Advantage</h3>
<p>Enter the realm of service history stickers and refrigerator magnets—unsung heroes of the marketing world for service-based businesses. These tools embody the essence of line-of-sight marketing, offering a direct and obstruction-free path to brand visibility and customer engagement. Consider the tale of an HVAC company that secured a significant job, not through online ads or social media campaigns, but through a simple service history sticker placed on a furnace. The homeowner, having worked with the company for years, didn&#8217;t hesitate to call upon them when it was time to upgrade their system. This decision was made in a moment of need, without a single Google search, illustrating the profound impact of physical marketing tools in a digital age.</p>
<p> </p>
<h3>The Power of Service History Stickers</h3>
<p>Imagine an HVAC company that lands a significant contract, not through digital ads or SEO, but thanks to a service history sticker placed on a furnace years ago. This sticker, detailing the company&#8217;s contact information and service history, stood as a silent yet persuasive marketer. When the homeowner faced the inevitable need to upgrade their system, the choice was clear. This scenario underscores the enduring value of traditional marketing tools, which can outperform digital strategies in visibility and immediacy.</p>
<p> </p>
<h3>Refrigerator Magnets: A Subtle Reminder</h3>
<p>Similarly, refrigerator magnets offer a unique blend of utility and marketing prowess. Consider our Cooking Conversion magnet, a practical kitchen tool that also serves as a subtle advertisement for your HVAC services. By providing value beyond mere branding, these magnets ensure your company remains top of mind, ready to be called upon when the need arises.</p>
<p> </p>
<h3>Beyond Digital: Embracing Comprehensive Marketing Strategies</h3>
<p>There are many statistics that indicate that while digital marketing excels in reach and precision, traditional marketing methods boast higher levels of brand recall and trust. For HVAC companies, this suggests a balanced approach—leveraging the best of both worlds—may be the key to enduring success. By integrating service history stickers, refrigerator magnets, and targeted direct mail campaigns with digital strategies, businesses can enhance their visibility, foster brand loyalty, and generate leads more effectively.</p>
<p> </p>
<h3>An Easy Path Forward for HVAC Companies</h3>
<p>As Google continues to redefine the digital marketing landscape, HVAC companies must adapt by embracing a holistic marketing strategy that includes both digital and traditional elements. By doing so, they can ensure that their brand remains in the direct line of sight of their customers, ready to be the first choice in times of need. Remember, in a world saturated with digital noise, sometimes the most straightforward solutions yield the most significant impact.</p>
<p> </p>
<h3>Engage, Connect, and Grow: Your HVAC Business’s Journey Begins Here</h3>
<p>In closing, the journey of navigating the digital marketing maze and harnessing the power of traditional marketing tools is a testament to the resilience and adaptability of HVAC businesses. By staying true to the KISS principle and leveraging the tangible touchpoints of service history stickers and refrigerator magnets, your company can achieve unparalleled growth and brand recognition. Let&#8217;s embark on this journey together, transforming challenges into opportunities and visions into realities.</p>
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		<title>Navigating Challenges for Greater ROI</title>
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		<pubDate>Wed, 13 Mar 2024 23:29:32 +0000</pubDate>
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					<description><![CDATA[[ad_1] The Gist More money, more pressure. Marketers face budget challenges despite increased investments, needing innovative strategies. Gain approval. Prioritizing key business metrics can help gain leadership support for larger budgets. Drive efficiency. Utilizing martech with solid data foundations can enhance efficiency and drive ROI. Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment&#8230;]]></description>
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<h3>The Gist</h3>
<ul>
<li><strong>More money, more pressure.</strong> <em>Marketers face budget challenges despite increased investments, needing innovative strategies.</em></li>
<li><em></em><strong>Gain approval.</strong> <em>Prioritizing key business metrics can help gain leadership support for larger budgets.</em></li>
<li><em></em><strong>Drive efficiency.</strong> <em>Utilizing martech with solid data foundations can enhance efficiency and drive ROI.</em></li>
</ul>
<p> Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, <a target="_blank" rel="noopener noreferrer" title="with 26% reporting increased budgets" href="https://ipa.co.uk/news/bellwether-report-q4-2023">with 26% reporting increased marketing budgets</a>.</p>
<p>Yet, marketing teams remain under pressure. The IPA’s report does not reveal by how much businesses increased their marketing budgets, but based on Plinc’s research of 200 senior customer marketers, it’s still not enough. </p>
<p>Our research revealed the most prominent concern for all senior customer marketing professionals remains &#8220;the ability to prove the value of customer marketing to protect and increase budget.&#8221; They report this as more important than their ability to understand and respond to customer behavior.</p>
<figure data-float="none" style="max-width:100%" class="image-with-caption image-full-width undefined"><img decoding="async" alt="A black pen and calculator lie on a ledger sheet filled with numbers in piece about marketing budgets." src="http://www.bing.com/-/media/a5e1e99cef9345a4ba8a8122c2a24341.ashx" class="image-full-width undefined"/><figcaption><span class="cutline">Our research revealed the most prominent concern for all senior customer marketing professionals remains &#8220;the ability to prove the value of customer marketing to protect and increase budget.&#8221; </span><a target="_blank" href="https://stock.adobe.com/images/accounting/211393989?prev_url=detail" class="credit-link" rel="noopener"><span class="credit">Philip Steury on Adobe Stock Photos</span></a></figcaption></figure>
<p>This situation is not only restricting marketing teams’ capabilities. It’s also harming business growth. According to 68% of those who participated in the same study, the resources and funds available to their departments are preventing them from supporting business growth. It might also impact customer experiences, as more time spent on reporting to justify budget allocations can result in less time spent focusing on the customer.</p>
<p>As such, despite last year’s budget increases, now is not the time for marketers to rest on their laurels and assume budgets are safe. Marketers need to rediscover innovative ways to <a target="_blank" title="Marketers need to rediscover innovative ways to make the most out of their existing budgets" href="https://www.cmswire.com/digital-marketing/marketing-budgets-remain-strong-amid-economic-uncertainty/" rel="noopener noreferrer">make the most out of their existing budgets</a>, protecting and increasing investment for next year and beyond. Here are my three suggestions as to how they can do that.</p>
<p><strong>Related Article: <a target="_blank" title="For Real? Which Half of My Marketing Budget Is Wasted?" href="https://www.cmswire.com/digital-marketing/for-real-which-half-of-my-marketing-budget-is-wasted/" rel="noopener noreferrer">For Real? Which Half of My Marketing Budget Is Wasted?</a></strong></p>
<h2>Marketing Budgets Tip No. 1: Prioritize Important Business Metrics</h2>
<p>The primary reason that marketing teams suffer from insufficient budgets is a lack of interest from leadership teams. According to our research, four in every 10 senior marketing professionals believe that their senior leadership did not value, held reservations about, or felt indifferent to customer marketing. Gaining their approval is, therefore, crucial for marketing teams to increase their budgets.</p>
<p>The best way for them to do this is to <a target="_blank" title="focus on reporting the metrics" href="https://www.cmswire.com/digital-marketing/4-ways-brands-go-wrong-with-digital-marketing-metrics/" rel="noopener noreferrer">focus on reporting the metrics</a> that matter most from an overall business perspective. To senior leadership teams, this means drawing the link between marketing activity and incremental revenue changes.</p>
<p>As it stands, very few marketing teams are doing this. Our research revealed that only 26% of marketing teams report incremental revenue change in line with campaigns. In some sectors, like ecommerce and travel, this fell to a mere 20% of marketing teams that reported this metric.</p>
<p>As such, <a target="_blank" title="marketers must focus reports on the KPIs" href="https://www.cmswire.com/customer-experience/which-kpis-are-right-to-measure-your-customer-experience/" rel="noopener noreferrer">marketers must focus reports on the KPIs</a> that matter to their businesses if they’re to demonstrate their team’s worth and stake claims to larger marketing budgets.</p>
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<p><strong>Related Article: <a target="_blank" title="The One Marketing Metric That Keeps CMOs up at Night" href="https://www.cmswire.com/digital-marketing/the-one-marketing-metric-that-keeps-cmos-up-at-night/" rel="noopener noreferrer">The One Marketing Metric That Keeps CMOs up at Night</a></strong></p>
<h2>Marketing Budgets Tip No. 2: Driving Martech With Solid Data Foundations</h2>
<p>Marketing teams also need to learn how to do more with less: fewer people, less time and less budget. The only real way that they can do that is by improving their efficiency through innovation. This is why martech is becoming one of the most important elements <a target="_blank" title="martech&amp;nbsp;is becoming one of the most important elements of any marketing strategy today" href="https://www.cmswire.com/digital-marketing/trends-shaping-martech-strategy-in-2023/" rel="noopener noreferrer">of any marketing strategy today</a>. It is also why solid data foundations have never been more important — they are what enables the technology.</p>
<p>Simply put, to use martech effectively, businesses need to be able to unify, analyze and activate their customer data from a range of online and offline sources — ideally without increasing the pressure on human resources. This can transform a struggling marketing team into a powerhouse <a target="_blank" title="transform a struggling marketing team into a powerhouse with real-time omni-channel agility" href="https://www.cmswire.com/digital-marketing/3-signs-your-omnichannel-marketing-strategy-is-working/" rel="noopener noreferrer">with real-time omni-channel agility</a>.</p>
<p>If a marketing team has unified its data and established a solid foundation for its martech, it can also begin to think about <a target="_blank" title="exploiting AI" href="https://www.cmswire.com/digital-marketing/ai-in-marketing-guide-teams-to-safely-experiment/" rel="noopener noreferrer">exploiting AI</a>. This can help them in a variety of ways, including the optimization and personalization of customer communications. It can also enable them to support other teams by predicting customer behavior and suggesting appropriate &#8220;next best actions.&#8221;</p>
<p>At a time when budgets are insufficient, marketing teams will not want to &#8220;rip and replace&#8221; their existing technology stacks. Instead, they will prefer to fix their core data foundation to create more <a target="_blank" title="create more progressive long-term martech&amp;nbsp;strategies" href="https://www.cmswire.com/digital-marketing/strategic-playbook-for-martech-and-digital-operations-integration/" rel="noopener noreferrer">progressive long-term martech strategies</a> that will help them focus on areas where they can improve the fastest while delivering the best ROI for their businesses. This will help them to show leadership teams their potential while working with limited resources.</p>
<p><strong>Related Article: <a target="_blank" title="A Definitive Checklist to Reduce Marketing Technology Sprawl" href="https://www.cmswire.com/digital-marketing/a-definitive-checklist-to-reduce-marketing-technology-sprawl/" rel="noopener noreferrer">A Definitive Checklist to Reduce Marketing Technology Sprawl</a></strong></p>
<h2>Marketing Budgets Tip No. 3: Deliver Value to the Wider Business</h2>
<p>As data has become more important to serving an overwhelmingly online customer base, the responsibilities of customer marketers have broadened. Marketing teams are often the primary custodians of customer data. And that makes them the facilitators of their companies’ overall customer data use.</p>
<p>Marketing teams today need to think more about how they can enable other departments to improve their operations <a target="_blank" title="using customer data" href="https://www.cmswire.com/customer-experience/customer-data-analytics-and-ai-the-smart-path/" rel="noopener noreferrer">using customer data</a>. It’s not only about marketing anymore. If data is made accessible to all stakeholders — technical and nontechnical — then the entire business can make better decisions based on it. As such, they need to make important decisions about how data is collected, stored and analyzed that will affect their wider businesses.</p>
<p>In doing this, customer marketing teams can prove their greater value outside pure marketing activity. This will provide them with solid evidence of their value to present to leadership teams when the time comes to fight for their budgets.</p>
<h2>Final Thoughts</h2>
<p>The news that marketing budgets are largely increasing again is good. But the evidence shows that it’s still not enough. </p>
<p>Instead of sinking under pressure, marketing teams must see this as an opportunity to improve their efficiency and set a new course for the future of their operations. Many inefficiencies remain in marketing processes today, and now is as good an opportunity as any to set them straight and optimize marketing activities.</p>
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		<title>Entering the Netherlands: Revising Strategies &#038; Navigating the Current Trends</title>
		<link>https://cbomo.com/entering-the-netherlands-revising-strategies-navigating-the-current-trends/</link>
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		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Thu, 29 Feb 2024 16:21:08 +0000</pubDate>
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					<description><![CDATA[[ad_1] This week, Lee-Ann invites Floris Assies (Founder and CEO, BetterWorldCasinos.com) and Steven Vrolijk (Managing Partner, XY Legal Solutions) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed operators and affiliates to enter the market. They also discuss the marketing and strategic landscape in the Netherlands, highlighting the importance of language and cultural&#8230;]]></description>
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<div>
<p><span style="font-weight: 400;">This week, Lee-Ann invites Floris Assies (Founder and CEO,</span><a target="_blank" href="http://betterworldcasinos.com/" rel="noopener"> <span style="font-weight: 400;">BetterWorldCasinos.com</span></a><span style="font-weight: 400;">) and Steven Vrolijk (Managing Partner, <a target="_blank" href="https://xyls.nl" rel="noopener">XY Legal Solutions</a>) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed operators and affiliates to enter the market. They also discuss the marketing and strategic landscape in the Netherlands, highlighting the importance of language and cultural factors. The speakers also touch on the challenges and opportunities in the Dutch market, including the highly regulated nature of the industry and the importance of compliance.</span></p>
<p><span style="font-weight: 400;">Listen in here for all of the insights:</span></p>
<p> </p>
<h4><b>The Importance of Language</b></h4>
<p><span style="font-weight: 400;">Lee-Ann asks, “As a smaller European region, what are some of the big trends that you’re seeing in this market and what are some of the tips that you can give to our listeners, both affiliates and affiliate managers?”</span></p>
<p><span style="font-weight: 400;">Floris replies, “Well, actually, let’s dive into the point of language that you just pointed out. Because most Dutch people have a high level of English. But still, especially as an affiliate, you want to establish trust. And trust is best established when you approach somebody in their own native language – especially now in the times of AI language models, it’s very easy to just throw things to translators. When this whole thing started, I felt, I heard a lot of content creators saying, “Oh, what’s going to happen to my profession?” Well, they’re all still there and we still need them very much, because language models are mainly trained on English. So, their Dutch is absolutely not good enough.</span></p>
<p><span style="font-weight: 400;">“You need good copy and good content writers to provide proper Dutch content. So that’s the first thing not to be underestimated. I would, if you’re serious about approaching the Dutch market, I would say you need to do it in the Dutch language. That’s my recommendation.”</span></p>
<h4><b>Opportunities for Affiliates in the Netherlands</b></h4>
<p><span style="font-weight: 400;">Steven mentions, “I received some topics for this podcast and one asked ‘what would make the Dutch market interesting for affiliates?’ To be completely honest, the market is being heavily regulated, which makes it, of course, a little bit more difficult to get a position. The regulations are hard on affiliates as well. But the other side of things is that the unfocused advertising is going to disappear within a couple of years. So from the 1st of July onwards it will not be possible to sponsor events anymore. It won’t be possible to sponsor sports and t-shirts and stuff like that.</span></p>
<p><span style="font-weight: 400;">“You could say it’s a hard market for affiliates because there are a lot of regulations, but on the other side, the only acquisition tool left will be a focused one. This means that operators are probably going to be interested in working with affiliates more and more. Simply because there are not really any other acquisition tools left and that’s a legit point making the affiliate sector interesting in the Netherlands.”</span></p>
<h4><b>A Piece of the Pie</b></h4>
<p><span style="font-weight: 400;">Floris says, “B</span><span style="font-weight: 400;">ut what I think makes the Netherlands very difficult  is that it’s a very small market and it’s very saturated. Look, we only have 600-something-thousand players. So it’s a relatively small pie that we need to share. And because it’s such high value players, there are a lot of big players in the market that like to get a piece of that pie.</span></p>
<p><span style="font-weight: 400;">“I was just actually discussing it this morning with a colleague. We saw already in the US and UK and other big markets that Parasite SEO has become very big. I actually came across some Parasite SEO in the Netherlands as well. So this means for the people that are not familiar with it, very big publishers that generally don’t have anything to do with this niche, all of a sudden start adding casino content to their sites and leveraging all the authority they already have and in no time start outranking other sites that have been around for a very long time. So it’s a tough market – but a good market. If you make it, then there’s a lot of money to be made. But it’s hard to get in. I think you need a very clear strategy, a very clear focus to get in and to get started.”</span></p>
<h4><b>Listen to find out more about:</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Compliance with Dutch regulations </span><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> including the 95% rule (essential for affiliates in the market).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A sustainable approach to gambling.</span></li>
<li style="font-weight: 400;" aria-level="1">The crucial role that language and cultural factors play in the Dutch market.</li>
</ul>
<h4></h4>
<h4>Key segments of this podcast and where you can tune in to go direct:</h4>
<p><b>[12:48] </b><span style="font-weight: 400;">Tips for Affiliates Entering the Dutch Market</span></p>
<p><b>[27:28] </b><span style="font-weight: 400;">The Importance of Affiliation for Consumer Protection</span></p>
<p><b>[35:00]</b><span style="font-weight: 400;"> Compliance and the 95% Rule</span></p>
<p> </p>
<h4><b>The Final Countdown! Affiverse AMPLIFY 2024</b></h4>
<p><strong>Virtual Event – March 19 and 20</strong></p>
<p><span style="font-weight: 400;">Grow your knowledge and make connections at our unmissable virtual event for </span><b>Affiliates and Affiliate Managers</b><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.</span></p>
<p><span style="font-weight: 400;">Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. </span></p>
<p><span style="font-weight: 400;">Get your ticket</span><a target="_blank" href="https://www.affiversemedia.com/affiverse-amplify-2024/" rel="noopener"> <span style="font-weight: 400;">now!</span></a><span style="font-weight: 400;"> </span></p>
<h4><b>Rate, Review &amp; Subscribe on Apple Podcasts </b></h4>
<p><span style="font-weight: 400;">“I love Affiverse’s Affiliate Marketing Podcast.” </span><i><span style="font-weight: 400;">&lt;– If that sounds like you</span></i><span style="font-weight: 400;">,</span><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;"> please give us a 5 Star rating here</span></a><span style="font-weight: 400;">! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. </span></p>
<p><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;">Click here</span></a><span style="font-weight: 400;">, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” </span></p>
<p><span style="font-weight: 400;">Also, if you haven’t done so already,</span><a target="_blank" href="https://www.affiversemedia.com/newsletter-sign-up/" rel="noopener"> <span style="font-weight: 400;">subscribe to our weekly newsletter</span></a> <span style="font-weight: 400;">and never miss out on FREE insights and training. </span></p>
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		<title>Navigating Careers in Affiliate Marketing</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid64ecf244349b4d1a9304ae28dda2bc1aurlhttps%3a%2f%2fwww-jagranjosh-com%2farticles%2famp%2fnavigating-careers-in-affiliate-marketing-1692862217-1c18371996304673798091/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Mon, 28 Aug 2023 19:15:19 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
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					<description><![CDATA[[ad_1] &#13; JNM Brandverse&#13; Affiliate marketing, which began as a supplementary revenue stream for bloggers and websites, has now blossomed into a substantial industry offering a myriad of career opportunities. &#13; Updated:&#13; Aug 24, 2023 13:02 IST &#13; &#13; &#13; &#13; &#13; Navigating Careers in Affiliate Marketing&#13; Affiliate marketing, which began as a supplementary revenue stream for bloggers and websites, has now blossomed into a substantial industry offering a myriad of career opportunities. These roles span sectors&#8230;]]></description>
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<p>&#13;<br />
            <span> JNM Brandverse</span>&#13;
        </p>
<p>Affiliate marketing, which began as a supplementary revenue stream for bloggers and websites, has now blossomed into a substantial industry offering a myriad of career opportunities.</p>
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<p>						<time class="time-amp">&#13;<br />
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<p>&#13;<br />
				<em>Navigating Careers in Affiliate Marketing</em>&#13;
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<p><span>Affiliate marketing, which began as a supplementary revenue stream for bloggers and websites, has now blossomed into a substantial industry offering a myriad of career opportunities. These roles span sectors as varied as gaming, fashion, tech, and more.</span></p>
<p><span>Before diving deeper into the career avenues, let&#8217;s briefly define the concept.</span></p>
<h2><strong>What is Affiliate Marketing?</strong></h2>
<p><span>Affiliate marketing is a system where businesses reward individuals (affiliates) for directing customers to their products or services. Affiliates promote these through unique links and earn commissions for every successful sale or action that results from their referral.</span></p>
</p></div>
<p><span>With that foundation laid, let&#8217;s uncover the vast career landscape within affiliate marketing in India:</span></p>
<p><strong> 1. Affiliate Managers</strong></p>
<p><span><strong>Average Salary in India:</strong> ₹5-7 lakhs per annum</span></p>
<p><span>These professionals ensure smooth collaborations between affiliates and companies. For example, they might work with fashion influencers to promote seasonal clothing lines.</span></p>
<p><strong> 2. Niche Content Creators</strong></p>
<p><span><strong>Average Salary in India:</strong> ₹3-5 lakhs per annum</span></p>
<p><span>Content creators in niches like </span><a target="_blank" href="https://onlinecasinoguide.in/" rel="nofollow noopener noreferrer"><span>India online casinos</span></a><span> provide reviews about casino sites and games, guiding potential users towards the best choices. Within these reviews, they incorporate affiliate links to the casino sites, giving readers direct access to the platforms they discuss.</span></p>
<p><amp-fx-flying-carpet height="300px"> <amp-ad width="300" height="600" layout="fixed" type="doubleclick" data-slot="/13276288/Josh/AMP/Articles/Detail/FC_300x600" data-enable-refresh="30" json="{&quot;targeting&quot;:{&quot;Category&quot;:[&quot;DetailAmp&quot;,&quot;Detail&quot;, &quot;Navigating Careers in Affiliate Marketing&quot;, &quot;What is Affiliate Marketing&quot;, &quot;Data and Performance Analysts&quot;]}}"></amp-ad>&#13;<br />
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<p><strong> 3. Data and Performance Analysts</strong></p>
<p><span><strong>Average Salary in India:</strong> ₹5-7 lakhs per annum</span></p>
<p><span>Analysts study user behavior, clicks, and conversions. In the travel sector, for instance, they might analyze the effectiveness of campaigns related to </span><a target="_blank" href="https://www.kayak.com/" rel="nofollow noopener noreferrer"><span>hotel bookings</span></a><span>, among other areas.</span></p>
<p><strong> 4. SEO Specialists</strong></p>
<p><span><strong>Average Salary in India:</strong> ₹4-6 lakhs per annum</span></p>
<p><span>Specialists ensure that diverse content, from holistic health practices to other topics, ranks high on search engines, driving organic traffic and affiliate clicks.</span></p>
<p><strong> 5. SEM Specialists</strong></p>
<p><span><strong>Average Salary in India:</strong> ₹5-7 lakhs per annum</span></p>
<p><span>SEM experts optimize paid advertising campaigns, ensuring that affiliate promotions get maximum visibility on platforms like Google Ads. They might, for example, work on campaigns promoting the latest tech gadgets.</span></p>
<p><strong> 6. Social Media Specialists</strong></p>
<p><span><strong>Average Salary in India:</strong> ₹4-7 lakhs per annum</span></p>
<p><span>These specialists leverage platforms like Instagram, Facebook, and Twitter to promote affiliate links. They might work with beauty brands, for instance, showcasing the latest cosmetics and skincare products.</span></p>
<p>			<a target="_blank" href="https://www.jagranjosh.com/career-counseling?ref=articles_amp" style="text-align: center; display: block; margin-bottom: 20px;" rel="noopener">&#13;<br />
				<amp-img src="https://img.jagranjosh.com/images/2023/February/2222023/Career-Counseling-Banner-320x100.gif" alt="Career Counseling" height="100" width="320"> </amp-img>&#13;<br />
			</a></p>
<p><strong> 7. Cybersecurity Specialists</strong></p>
<p><span><strong>Average Salary in India:</strong> ₹8-12 lakhs per annum</span></p>
<p><span>With the rise of digital marketing, ensuring the security of affiliate platforms and user data has become paramount. Cybersecurity specialists ensure that affiliate marketing campaigns remain secure from potential threats.</span></p>
<p><strong> 8. Tech Developers</strong></p>
<p><span><strong>Average Salary in India:</strong> ₹8-12 lakhs per annum</span></p>
<p><span>Behind every successful affiliate program is robust technical support. In sectors like </span><a target="_blank" href="https://www.online.citibank.co.in/personal-banking/internet-banking" rel="nofollow noopener noreferrer"><span>online banking</span></a><span>, developers might create tools tailored for tracking affiliate promotions.</span></p>
<p><em><span><strong>Note: </strong>The article is written by the Brand Desk.</span></em></p>
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		<title>Navigating the intricacies of working from home</title>
		<link>https://cbomo.com/navigating-intricacies-working-home-1523718/</link>
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		<pubDate>Fri, 23 Jun 2023 16:52:20 +0000</pubDate>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[intricacies]]></category>
		<category><![CDATA[mental health]]></category>
		<category><![CDATA[Navigating]]></category>
		<category><![CDATA[Remote]]></category>
		<category><![CDATA[Work]]></category>
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		<category><![CDATA[Working from home]]></category>
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					<description><![CDATA[[ad_1] A look at flexibility, productivity, and mental health of working from home ALBAWABA – Three years post the pandemic that sent countless professionals into remote working arrangements, the landscape of Working from Home is taking an unexpected turn, according to a recent Bloomberg report.  There&#8217;s palpable tension between employers yearning for the bustling energy of the office and employees who have grown accustomed to the convenience of working from home. Both parties are making concessions. Bloomberg&#8230;]]></description>
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<h2>A look at flexibility, productivity, and mental health of working from home</h2>
<p class="MsoNormal"><strong>ALBAWABA – Three years post the pandemic that sent countless professionals into remote working arrangements, the landscape of Working from Home is taking an unexpected turn, according to a recent Bloomberg report. </strong></p>
<p class="MsoNormal">There&#8217;s palpable tension between employers yearning for the bustling energy of the office and employees who have grown accustomed to the convenience of working from home.</p>
<p class="MsoNormal">Both parties are making concessions. Bloomberg reports that some corporate leaders initially embraced the remote-work revolution, but are now experiencing an epiphany about the drawbacks. </p>
<p class="MsoNormal">For instance, Martin Sorrell, founder of WPP Plc and chairman of S4 Capital Plc, claims that what began as a productive arrangement later gave rise to concerns regarding diminishing corporate culture and engagement.</p>
<p class="MsoNormal">However, for employees, the reluctance to fully give up on working from home is well-founded. </p>
<p class="MsoNormal">The model has proven to be an invaluable resource, especially for parents and those with long commutes. It has offered unparalleled flexibility in managing work-life balance. </p>
<figure role="group" class="align-center"><img decoding="async" alt="Navigating the intricacies of working from home" data-entity-type="file" data-entity-uuid="11dece48-af3a-46aa-b74c-ee8f5792d4b9" height="1080" src="https://www.albawaba.com/sites/default/files/im_new/abdelrahman.bazian/shutterstock_1678267606.jpg" width="1600" loading="lazy"/><figcaption>Working from home was an especially good arrangement for parents &#8211; Source: Shutterstock</figcaption></figure>
<p class="MsoNormal">A Pew Research Center survey conducted in March revealed that despite the downsides, about a third of Americans eligible to work from home still prefer to do so.</p>
<h2>Rise of hybrid work</h2>
<p class="MsoNormal">Recognizing the merits of both the traditional and remote working models, many companies are adopting hybrid arrangements. </p>
<p class="MsoNormal">This allows employees to work from home on certain days and requires them to be in the office on others. Google, for instance, mandated a three-day office attendance, making it a factor in performance reviews.</p>
<p class="MsoNormal">However, these hybrid models are not without challenges. </p>
<p class="MsoNormal">According to a PwC study, 50 percent of UK businesses report a decline in staff mental health since the onset of COVID-19. The UK-based business consultancy, Ayming, concurs that motivation levels at work have been on the decline for the past three years.</p>
<h2>Pursuit of productivity</h2>
<p class="MsoNormal">There’s growing concern among employers that productivity might be taking a hit with remote working. The United States (US) Bureau of Labor Statistics reported that productivity in the US declined in the first quarter of the year. </p>
<p class="MsoNormal">This is a critical issue that demands attention, as productivity is intrinsically linked to profits.</p>
<p class="MsoNormal">A crucial element to address is the absence of guidance on when employees should be in the office. </p>
<p class="MsoNormal">It&#8217;s essential to define circumstances that warrant physical presence, such as team meetings or onboarding new members. </p>
<p class="MsoNormal">Christine Armstrong, a UK-based workplace researcher, suggests that managers actively engage with teams to develop schedules that suit everyone’s personal circumstances.</p>
<h2>Mental health and corporate culture</h2>
<p class="MsoNormal">The isolation resulting from extensive periods of working from home can adversely affect mental health. </p>
<p class="MsoNormal">The US Surgeon General, Vivek Murthy, likened the damage from social isolation to smoking 15 cigarettes a day. This is echoed by Hannah Ingram, a marketing manager in England, who experienced loneliness and a drop in productivity due to the absence of social interaction, according to Bloomberg’s report.</p>
<figure role="group" class="align-center"><img decoding="async" alt="Navigating the intricacies of working from home" data-entity-type="file" data-entity-uuid="9a0f3c91-0c9f-4099-a900-4af633ef1ee3" height="1068" src="https://www.albawaba.com/sites/default/files/im_new/abdelrahman.bazian/shutterstock_241366585.jpg" width="1600" loading="lazy"/><figcaption>Working at the office and from home both have certain implications on mental health and work-life balance &#8211; Source: Shutterstock</figcaption></figure>
<p class="MsoNormal">To cultivate a thriving corporate culture, companies need to reimagine HR processes. </p>
<p class="MsoNormal">Jonathan Best, Chief Customer Officer at GoodShape, highlighted to Bloomberg the importance of informal interactions which are largely absent in remote working. Replacing these with structured virtual engagements is vital for sustaining team spirit and company culture.</p>
<h2>Road ahead</h2>
<p class="MsoNormal">As the debate over &#8220;working from home&#8221; versus &#8220;returning to the office&#8221; rages on, it&#8217;s evident that an equilibrium must be achieved. This requires adaptation, open communication, and understanding from both employers and employees.</p>
<p class="MsoNormal">Moving forward, it’s imperative that organizations develop robust frameworks that not only encourage productivity but also prioritize mental health and foster corporate culture. </p>
<p class="MsoNormal">The transition to a new normal is an ongoing journey, and collaboration will be the glue that holds the corporate world together in these changing times.</p>
<p class="MsoNormal">In conclusion, the Working from Home landscape is an ever-evolving one. </p>
<p class="MsoNormal">The burden lies on both employers and employees to embrace change, innovate, and adapt to safeguard careers, profits, and most importantly, mental well-being.</p>
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