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function sm_add_wp_version_error() {
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/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
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function sm_add_php_version_error() {
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function sm_get_init_file() {
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<channel>
	<title>Memes &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/memes/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
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		<title>The Role Of Memes In Marketing And Branding</title>
		<link>https://cbomo.com/the-role-of-memes-in-marketing-and-branding/</link>
					<comments>https://cbomo.com/the-role-of-memes-in-marketing-and-branding/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 30 May 2023 02:55:38 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Altcoin]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[DogeMiyagi]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Meme Coin]]></category>
		<category><![CDATA[Memes]]></category>
		<category><![CDATA[Outlook Business Spotlight]]></category>
		<category><![CDATA[role]]></category>
		<category><![CDATA[Shiba Inu]]></category>
		<category><![CDATA[Solana]]></category>
		<guid isPermaLink="false">https://cbomo.com/the-role-of-memes-in-marketing-and-branding/</guid>

					<description><![CDATA[[ad_1] In recent years, cryptocurrency has emerged as a highly-discussed subject within the financial realm. Among the various types of cryptocurrencies, meme coins have emerged as a relatively recent phenomenon that has garnered significant attention.  In this article, as we discuss meme coins such as DogeMiyagi ($MIYAGI)  and Shiba Inu (SHIB) and altcoins presented by Solana (SOL),  we will delve into the nature of meme coins, investigate the reasons behind their increasing popularity, and see how they&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div id="articleBody">
<p>In recent years, cryptocurrency has emerged as a highly-discussed subject within the financial realm. Among the various types of cryptocurrencies, meme coins have emerged as a relatively recent phenomenon that has garnered significant attention. </p>
<p>In this article, as we discuss meme coins such as <a target="_blank" class="customlinkcss" href="https://dogemiyagi.com/" rel="sposored, index, nofollow noopener" title="DogeMiyagi ($MIYAGI) ">DogeMiyagi ($MIYAGI) </a>  and Shiba Inu (SHIB) and altcoins presented by Solana (SOL),  we will delve into the nature of meme coins, investigate the reasons behind their increasing popularity, and see how they can potentially use memes to help with marketing and branding.</p>
<h2>Explaining The Popularity Of Meme Coins</h2>
<p>First, let’s see why meme coins have become so popular. Meme coins, the cryptocurrencies based on internet memes, have recently gained immense popularity. These coins are becoming increasingly popular for a variety of reasons, including:</p>
<p>●  <strong>  Lower Transaction Fees: </strong>Unlike conventional cryptocurrencies, meme coins often have lower transaction fees.</p>
<p>●    This affordability makes them more appealing to investors who prefer to start with smaller amounts of money, as they can engage in transactions without incurring significant costs.</p>
<p>●   <strong> High Volatility: </strong>Meme coins are characterised by their extraordinary volatility, resulting in rapid fluctuations in their value.</p>
<h2>DogeMiyagi &#8211; Revolutionizing Cryptocurrency Marketing</h2>
<p>DogeMiyagi, a cryptocurrency inspired by the widely known Dogecoin and the iconic film &#8220;The Karate Kid,&#8221; has captivated the crypto community with its ingenious utilisation of memes. This brand has skillfully harnessed the essence of meme culture and integrated it into its marketing endeavours, resulting in a remarkable surge of interest and excitement. </p>
<p>The brand&#8217;s ability to embrace and leverage the power of memes has attracted attention and fostered a genuine connection with its target audience, fueling engagement and loyalty among its supporters. </p>
<p>With its clever and witty approach, DogeMiyagi has created a distinct niche within the competitive cryptocurrency market, setting itself apart from other projects. The fusion of meme culture and cryptocurrency has propelled DogeMiyagi to new heights, captivating the imagination of individuals drawn to the intersection of digital assets and popular culture. By employing memes as a cornerstone of its marketing strategy, DogeMiyagi has effectively communicated its values, aspirations, and unique proposition to potential investors.</p>
<figure><img decoding="async" class="lazy" loading="lazy" alt="DogeMiyagi" height="506" src="https://imgnew.outlookindia.com/uploadimage/library/free_files/png/3_2023_05_29_043851.png" title="DogeMiyagi" width="960"/></figure>
<p>DogeMiyagi&#8217;s success is a testament to the power of memes in shaping the perception of a brand and creating a solid emotional connection with the target audience. By leveraging this unique marketing and branding approach, DogeMiyagi has gained a loyal following and established itself as an innovative and influential player in the crypto space.</p>
<h2>Shiba Inu &#8211; Riding The Meme Wave</h2>
<p>Like DogeMiyagi, Shiba Inu has embraced a marketing strategy centred around memes, solidifying its presence in the cryptocurrency realm. Shiba Inu first rose to prominence by positioning itself as the &#8220;Dogecoin Killer,&#8221; a bold statement that caught the attention of crypto enthusiasts.  </p>
<p>The brand further cemented its place in the industry by introducing ShibaSwap, a decentralised exchange that attracted considerable interest. However, what truly sets Shiba Inu apart is its commitment to engaging with its community through meme-inspired content, cultivating an environment of inclusivity and fun.</p>
<p>By embracing memes, Shiba Inu has attracted a dedicated following and solidified its position as a brand that values innovation and community engagement. Shiba Inu&#8217;s success is a testament to the power of memes in shaping the perception of a brand and establishing a strong emotional connection with its target audience.</p>
<figure><img decoding="async" class="lazy" loading="lazy" alt="Shiba Inu" height="506" src="https://imgnew.outlookindia.com/uploadimage/library/free_files/jpg/4_2023_05_29_044021.jpg" title="Shiba Inu" width="960"/></figure>
<h2>Solana &#8211; Beyond Memes</h2>
<p>While DogeMiyagi and Shiba Inu rely heavily on memes as a core element of their marketing and branding, Solana takes a distinct approach. Solana prioritises technological advancements, scalability, and real-world applications to set itself apart in the competitive crypto market. Unlike its meme-driven counterparts, Solana emphasises the capabilities of its blockchain technology and strategic partnerships with significant projects. </p>
<p>By positioning itself as a serious and reliable player in the industry, Solana targets a different segment of crypto enthusiasts who value technological innovation and seek long-term value rather than the immediate appeal of memes. By focusing on the strengths of its blockchain technology and real-world applications, Solana demonstrates its dedication to building a robust and scalable ecosystem that can drive meaningful change in various industries.</p>
<p>Each brand has carved its niche within the crypto industry. DogeMiyagi and Shiba Inu have successfully utilised memes to create brand awareness and foster community. Their comical and playful tone resonates with a specific audience looking for entertainment and engagement. Meanwhile, Solana takes a more serious approach, prioritising technological innovation and real-world use cases. </p>
<p><strong>DogeMiyagi:</strong></p>
<p>Website:<a target="_blank" class="customlinkcss" href="https://dogemiyagi.com/?source=outlookindia" rel="sposored, index, nofollow noopener" title=" https://dogemiyagi.com "> https://dogemiyagi.com </a><br />&#13;Twitter: <a target="_blank" class="customlinkcss" href="https://twitter.com/_Dogemiyagi_" rel="sposored, index, nofollow noopener" title="https://twitter.com/_Dogemiyagi_ ">https://twitter.com/_Dogemiyagi_ </a><br />&#13;Telegram: <a target="_blank" class="customlinkcss" href="https://t.me/dogemiyagi" rel="sposored, index, nofollow noopener" title="https://t.me/dogemiyagi ">https://t.me/dogemiyagi </a></p>
<p>								<!-- video ads for spotlight --></p></div>
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<br />[ad_2]<br />
<br /><a href="http://www.bing.com/news/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=647565a813b94b4cba23adeea212632c&#038;url=https%3A%2F%2Fwww.outlookindia.com%2Fbusiness-spotlight%2Fmeme-coins-vs-altcoins-who-does-it-better-exploring-the-marketing-strategies-of-dogemiyagi-shiba-inu-and-solana-news-290341&#038;c=413662415775337653&#038;mkt=en-us">Source link </a></p>
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					<wfw:commentRss>https://cbomo.com/the-role-of-memes-in-marketing-and-branding/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>&#8216;Crying Northwestern Kid&#8217; Used Viral Fame To Get Into Harvard</title>
		<link>https://cbomo.com/crying-northwestern-kid-used-viral-fame-to-get-into-harvard/</link>
					<comments>https://cbomo.com/crying-northwestern-kid-used-viral-fame-to-get-into-harvard/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Wed, 29 Mar 2023 18:16:44 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Business News]]></category>
		<category><![CDATA[Crying]]></category>
		<category><![CDATA[Fame]]></category>
		<category><![CDATA[Harvard]]></category>
		<category><![CDATA[Harvard University]]></category>
		<category><![CDATA[Kid]]></category>
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					<description><![CDATA[[ad_1] Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Business Insider. John Phillips was becoming a meme. Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga in March Madness. Phillips&#8217; dad was the athletic director at Northwestern, and Phillips had been close with the team, which had brought its magical run within a few good minutes of reaching the Sweet 16 for the first time in school&#8230;]]></description>
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<p><i>This story originally appeared on <a target="_blank" href="https://www.insider.com/crying-northwestern-kid-viral-harvard-college-essay-2023-3" rel="nofollow noopener">Business Insider</a>.</i></p>
<p>John Phillips was becoming a meme.</p>
<p>Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga in March Madness. Phillips&#8217; dad was the athletic director at Northwestern, and Phillips had been close with the team, which had brought its magical run within a few good minutes of reaching the Sweet 16 for the first time in school history.</p>
<p>After an iffy call that went against the Wildcats, cameras caught <a target="_blank" href="https://www.insider.com/northwestern-kid-is-the-best-2017-3" rel="nofollow noopener">Phillips, then just in middle school, reacting</a>.</p>
<p>Emotions run high during March Madness, both for the players on the court, and the fans watching in the stands and at home.</p>
<p>&#8220;Northwestern crying kid.gif&#8221; was born.</p>
<blockquote class="twitter-tweet">
<p>Crying Northwestern kid dot gif <a target="_blank" href="https://t.co/LoRUCqdByo" rel="nofollow noopener">pic.twitter.com/LoRUCqdByo</a></p>
<p>— Jeff (@jamfan40) <a target="_blank" href="https://twitter.com/jamfan40/status/843240457450799104?ref_src=twsrc%5Etfw" rel="nofollow noopener">March 18, 2017</a></p></blockquote>
<h2>Phillips has since turned his moment of viral fame into a positive</h2>
<p>As is true of any reaction meme, Phillips is more than Northwestern Crying Kid. Now a freshman at Harvard, Phillips spoke with Insider just after an Economics class. He&#8217;s planning on a double major in Economics and Government, with an eye on a pre-law track, though as a freshman, the path is still unveiling itself in front of him.</p>
<p>Phillips had long thought he would attend Northwestern as a student, but he decided to apply to Harvard at the suggestion of his mother and a guidance counselor.</p>
<p>&#8220;Northwestern was home for forever, basically. Almost as long as I could remember,&#8221; Phillips said. &#8220;But during the college process I wanted to look everywhere and see what different opportunities were out there.&#8221;</p>
<p>While Northwestern and Duke were both high on his list, once he got into Harvard, he couldn&#8217;t say no.</p>
<p>&#8220;I just wanted to challenge myself, to kind of push myself to gain new experiences, to put myself out of my comfort zone,&#8221; Phillips said. &#8220;As much as I love, love, love Northwestern, I felt like if I&#8217;m ever going to put myself out there and challenge myself, get outta my comfort zone, college seems like a pretty good chance to do that.&#8221;</p>
<p>In a way, Phillips&#8217; moment of meme-dom helped him reach the Ivy League, as it was the subject of his college admissions essay. His mom began joking about using the moment as college essay fodder while he was still in middle school, he recalled.</p>
<p>&#8220;Then once we got into to junior year, senior year, we&#8217;d go to these workshops,&#8221; Phillips said. &#8220;And they were like, &#8216;Try to think of kind of a unique experience, something that kind of demonstrates who you are.'&#8221;</p>
<p>Yep, he had one of those.</p>
<p><img decoding="async" alt="Gonzaga forward Zach Collins dunks over Northwestern guard Scottie Lindsey." class="lazyload" loading="lazy" src="https://i.insider.com/6421ef8855bd920018e1f61b?width=1300&amp;format=jpeg&amp;auto=webp" width="1300" height="975"/></p>
<p><i>Gonzaga forward Zach Collins dunks over Northwestern guard Scottie Lindsey. AP Photo/Rick Bowmer</i></p>
<p>In his essay, Phillips described how his viral 15 minutes of fame, and the attention that it brought him in the days, months, and years to come, helped make clear the nature of empathy, and the value it holds.</p>
<p>Social media can be a cruel place, and commenters were quick to pile on Phillips&#8217; emotional reaction to the Wildcats&#8217; loss.</p>
<p>&#8220;People online and in-person routed me with false stories and negative comments: <i>I was spoiled, I was over-emotional, I was a sore loser</i>,&#8221; Phillips wrote. &#8220;Not a single person who criticized me knew my backstory or my heart.&#8221;</p>
<p>What a meme can&#8217;t tell the viewer was that Phillips was wildly close with <a target="_blank" href="https://www.insider.com/northwestern-first-ncaa-tournament-win-vanderbilt-2017-3" rel="nofollow noopener">this Northwestern team</a>. He wasn&#8217;t just some kid in a jersey. As son of Northwestern&#8217;s athletic director, Phillips had spent real time with this team, shared meals with them.</p>
<p>&#8220;I was passionate because this team was family to me,&#8221; Phillips wrote. &#8220;But the internet didn&#8217;t know this when they spread my crying reactions everywhere.&#8221;</p>
<p>For Phillips, that moment was a life lesson laid out in full. Others didn&#8217;t know his story, just as it&#8217;s impossible to know anyone&#8217;s full story.</p>
<p>&#8220;When we seek to understand others first, we guard ourselves against quick judgments and false stereotypes,&#8221; Phillips wrote.</p>
<blockquote class="twitter-tweet">
<p>John Phillips (crying Northwestern kid) is a freshman in college.</p>
<p>Feel old yet?</p>
<p>(h/t <a target="_blank" href="https://twitter.com/CardChronicle?ref_src=twsrc%5Etfw" rel="nofollow noopener">@CardChronicle</a>) <a target="_blank" href="https://t.co/9FRNPtoZKn" rel="nofollow noopener">pic.twitter.com/9FRNPtoZKn</a></p>
<p>— Bleacher Report (@BleacherReport) <a target="_blank" href="https://twitter.com/BleacherReport/status/1636001566846058500?ref_src=twsrc%5Etfw" rel="nofollow noopener">March 15, 2023</a></p></blockquote>
<p>John Phillips was becoming a meme. Again.</p>
<p>Things were a bit calmer this second time around, though.</p>
<p>His father, Jim Phillips, is now the commissioner of the ACC, and he was attending March Madness once again in that capacity. His son was by his side once again, sans braces and now swapping out his Northwestern jersey for a tidy blazer.</p>
<p>The internet made the connection, and suddenly, Phillips was in the spotlight once again.</p>
<p>&#8220;I&#8217;m not on Instagram or really social media at all, so people were sending me these things and I was like, Oh my gosh, it&#8217;s happening again,&#8221; Phillips said with a laugh. &#8220;It was really unexpected, but just kind of a fun thing.&#8221;</p>
<p>On campus in Cambridge, Massachusetts, his status as Northwestern Crying Kid doesn&#8217;t come up often, but Phillips doesn&#8217;t shy away from it when it does.</p>
<p>&#8220;It&#8217;s not something that I generally bring up,&#8221; Phillips said. &#8220;Not because I&#8217;m embarrassed or scared or ashamed or anything like that. I think it&#8217;s a pretty cool thing. It&#8217;s just not something that I&#8217;m usually bringing up.&#8221;</p>
<p><img decoding="async" alt="John Phillips wasn't the only heartbroken Northwestern fan on that fateful night." class="lazyload" loading="lazy" src="https://i.insider.com/6421ee818c966b00194989fc?width=1300&amp;format=jpeg&amp;auto=webp" width="1300" height="975"/></p>
<p><i>John Phillips wasn&#8217;t the only heartbroken Northwestern fan on that fateful night. Christian Petersen/Getty Images</i></p>
<p>When sharing a fun fact about himself, as sometimes comes up as a college freshman, Phillips opts to talk about his family.</p>
<p>&#8220;I have four siblings. My dad is the youngest of 10, my mom&#8217;s the youngest of seven,&#8221; Phillips says. &#8220;So I have countless aunts, uncles, and cousins. I&#8217;m more proud of that.&#8221;</p>
<h2>Phillips&#8217; family proved a support system in the immediate aftermath of his original viral moment</h2>
<p>During the game back in 2017, Phillips had been locked into the action on the court, but once the final whistle blew, he realized his phone was getting bombarded with messages as he and his family waited to greet the team.</p>
<p>&#8220;We were just sitting in the arena, and I had I don&#8217;t know how many texts from my friends and family,&#8221; Phillips said. &#8220;I was sitting with my siblings, and we were all just kind of scrolling and it was just appearing more and more and more.&#8221;</p>
<p>Many of Phillips&#8217; friends and family that knew him initially told him to stay offline, but he was eventually able to embrace his newfound fame, even as a middle schooler.</p>
<p><img decoding="async" alt="John Phillips watches Northwestern take on Rutgers in football." class="lazyload" loading="lazy" src="https://i.insider.com/6421ee138c966b00194989e7?width=1300&amp;format=jpeg&amp;auto=webp" width="1300" height="975"/></p>
<p><i>John Phillips watches Northwestern take on Rutgers in football. Corey Perrine/Getty Images</i></p>
<p>&#8220;They were trying to be protective,&#8221; Phillips said. &#8220;I know my mom and my family especially wanted to make sure that I was doing okay — they didn&#8217;t want this to be a negative factor.</p>
<p>&#8220;Once things settled down from the initial shock of the moment, we were able to see okay, this doesn&#8217;t have to be a negative thing,&#8221; he said. &#8220;This can be a positive thing, and I could really embrace it.</p>
<p>&#8220;I&#8217;m really grateful to my friends and my family. Without my family, I wouldn&#8217;t have been able to handle things or gain this kind of perspective. I credit my Catholic faith as well, [playing] a big role in that. I don&#8217;t know what my perspective be would be without those.&#8221;</p>
<p>While he doesn&#8217;t advertise it at school, sometimes his memefied alter-ego becomes public knowledge. When fellow students ask about what he wrote about in his college essay, he tells his story. Sometimes the meme is coincidentally used in a public setting where he is present, making for a fun moment.</p>
<p>Phillips now has years of practice when it comes to making the best of his elevation into a character on the internet. In 2019, Pizza Hut used Phillips&#8217; now iconic image in an ad campaign tied to March Madness, with Phillips donating the money to charity.</p>
<p>Phillips is mostly off of social media for now, though it&#8217;s not a direct result of his image being an online mainstay.</p>
<p>&#8220;As I&#8217;ve grown older, I wanted more time and more head space to focus on the things that I know I really care about,&#8221; he said.</p>
<p>He doesn&#8217;t use his own meme often, but there are moments when it comes in handy. When a friend was recently going through a tough time, suffering from a moment of their own embarrassment, Phillips texted him the image.</p>
<p>&#8220;I was like, &#8216;Hey, if you&#8217;re ever embarrassed, this is me as a seventh grader. Don&#8217;t worry,'&#8221; he said.</p>
<p>&#8220;It ended up being a funny moment. We could unite around that thing and rally around it.&#8221;</p>
<blockquote class="twitter-tweet">
<p>This Utah State cheerleader was going through it ? <a target="_blank" href="https://t.co/Rqhpz3zBaZ" rel="nofollow noopener">pic.twitter.com/Rqhpz3zBaZ</a></p>
<p>— Bleacher Report (@BleacherReport) <a target="_blank" href="https://twitter.com/BleacherReport/status/1636455516238147584?ref_src=twsrc%5Etfw" rel="nofollow noopener">March 16, 2023</a></p></blockquote>
<p>Phillips is not alone in having his emotional reaction to March Madness become a widely used meme. In 2015, Villanova&#8217;s crying piccolo player Roxanne Chalifoux quickly became shorthand for persevering through tough times, and just this past year, Utah State cheerleader Ashlyn Whimpey went viral as she reacted to her final game cheering courtside.</p>
<p>I joked that Phillips could start up a support group for basketball fans whose emotions brought them viral fame.</p>
<p>&#8220;Maybe we need to start that up,&#8221; he said. &#8220;Anything happens, just to reach out to me. We&#8217;ll get through it together.&#8221;</p>
<h2>Phillips has solid, practical advice as someone who had lived through an unexpected viral storm</h2>
<p>&#8220;The biggest one is just to try and embrace it and enjoy it,&#8221; Phillips said. &#8220;No matter what happens, no matter what moment you&#8217;re caught in, just to try to be you. Try not to run away from that fact and just say, &#8216;Hey, this is me.&#8217; Use that as more of a positive than a negative. That was definitely the best thing that my family and friends allowed me to do, and I couldn&#8217;t imagine the situation not having done that.</p>
<p><img decoding="async" alt="John Phillips and his family at Harvard." class="lazyload" loading="lazy" src="https://i.insider.com/6422f6228c966b0019499e6c?width=1300&amp;format=jpeg&amp;auto=webp" width="1300" height="977"/></p>
<p><i>John Phillips and his family at Harvard. John Phillips</i></p>
<p>&#8220;The second piece of advice, and it&#8217;s a really big one, is enjoy it, but don&#8217;t read any of the comments,&#8221; Phillips said with a laugh.</p>
<p>&#8220;There&#8217;s gonna be hundreds, thousands of comments and those aren&#8217;t the people that know you, and love you, and know who you are. Rely on the people close to you, because those are the people that have been with you through it and will know you through all the rest of it.&#8221;</p>
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