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<channel>
	<title>Market &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
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	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
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		<title>Tapping Into the Lucrative Asia-Pacific Gambling Market as an Affiliate</title>
		<link>https://cbomo.com/tapping-into-the-lucrative-asia-pacific-gambling-market-as-an-affiliate/</link>
					<comments>https://cbomo.com/tapping-into-the-lucrative-asia-pacific-gambling-market-as-an-affiliate/#respond</comments>
		
		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Thu, 13 Jun 2024 04:40:06 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[AsiaPacific]]></category>
		<category><![CDATA[gambling]]></category>
		<category><![CDATA[Lucrative]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Tapping]]></category>
		<guid isPermaLink="false">https://cbomo.com/tapping-into-the-lucrative-asia-pacific-gambling-market-as-an-affiliate/</guid>

					<description><![CDATA[[ad_1] The online gambling industry is experiencing remarkable growth worldwide, and the Asia-Pacific region is emerging as a highly promising market for affiliates. According to RichAds, the size of the Asia-Pacific gambling market is expected to reach a staggering $72 billion by 2030. If true, this surge in demand presents a golden opportunity for affiliates to capitalize on the region&#8217;s untapped potential. By promoting online casinos, sports betting platforms, and other gambling offerings, affiliates can tap into&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<p><span style="font-weight: 400">The online gambling industry is experiencing remarkable growth worldwide, and the Asia-Pacific region is emerging as a highly promising market for affiliates. According to </span><a target="_blank" href="https://richads.com/blog/gambling-industry-trends-for-affiliates/" rel="noopener"><span style="font-weight: 400">RichAds</span></a><span style="font-weight: 400">, the size of the Asia-Pacific gambling market is expected to reach a staggering $72 billion by 2030.</span></p>
<p><span style="font-weight: 400">If true, this surge in demand presents a golden opportunity for affiliates to capitalize on the region&#8217;s untapped potential. By promoting online casinos, sports betting platforms, and other gambling offerings, affiliates can tap into a rapidly expanding customer base and generate substantial revenue streams.</span></p>
<h4><strong>Why Focus on the Asia-Pacific Market?</strong></h4>
<p><span style="font-weight: 400">The Asia-Pacific region boasts a vast population and a growing appetite for online gambling. Several factors contribute to the market&#8217;s appeal:</span></p>
<ol>
<li style="font-weight: 400"><b>Emerging Economies</b><span style="font-weight: 400">: Countries like India, Indonesia, and Vietnam are witnessing a rise in disposable incomes and a burgeoning middle class. This demographic is increasingly embracing online gambling as a form of entertainment and potential income source.</span></li>
<li style="font-weight: 400"><b>Cultural Affinity</b><span style="font-weight: 400">: Gambling has deep cultural roots in many Asian societies, with traditional games like Mahjong and Pachinko being popular pastimes. This familiarity with gambling translates well into the online realm, making it easier for affiliates to connect with their target audience.</span></li>
<li style="font-weight: 400"><b>Regulatory Changes</b><span style="font-weight: 400">: While some countries in the region have strict gambling regulations, others are gradually opening up to the industry. This shift presents opportunities for affiliates to establish a foothold in newly regulated markets before competition intensifies.</span></li>
</ol>
<h4></h4>
<h4><strong>Strategies for Successful Affiliate Marketing in Asia-Pacific</strong></h4>
<p><span style="font-weight: 400">To maximize success in the Asia-Pacific gambling market, affiliates should adopt a localized and data-driven approach. Here are some effective strategies to consider:</span></p>
<ol>
<li style="font-weight: 400"><b>Localised Content and Creatives:</b><span style="font-weight: 400"> Tailor your content and advertising creatives to resonate with specific cultural nuances and preferences within each target market. Leverage local languages, imagery, and popular trends to establish a stronger connection with your audience.</span></li>
<li style="font-weight: 400"><b>Mobile Optimisation</b><span style="font-weight: 400">: With high smartphone penetration rates in the region, optimizing your campaigns for mobile devices is crucial. Ensure your website, landing pages, and advertisements are mobile-friendly and provide a seamless user experience.</span></li>
<li style="font-weight: 400"><b>Leverage Social Media and Influencers</b><span style="font-weight: 400">: Social media platforms like WeChat, LINE, and KakaoTalk have massive user bases in Asia-Pacific. Collaborate with local influencers and leverage social media marketing to reach highly engaged audiences.</span></li>
<li style="font-weight: 400"><b>Diversify Traffic Sources</b><span style="font-weight: 400">: Explore alternative traffic sources beyond traditional search engines and social media. RichAds recommends testing push notifications, Telegram casino promotions, and direct click ads, which can be effective in regions with stricter gambling regulations.</span></li>
<li style="font-weight: 400"><b>Responsible Gambling Initiatives</b><span style="font-weight: 400">: Incorporate responsible gambling messaging and initiatives into your campaigns. This not only promotes ethical practices but also builds trust with your audience and aligns with regional regulations.</span></li>
</ol>
<h4></h4>
<h4><strong>In Conclusion&#8230;</strong></h4>
<p><span style="font-weight: 400">The Asia-Pacific gambling market potentially presents a lucrative opportunity for affiliates willing to adapt their strategies to the region&#8217;s unique dynamics. </span></p>
<p><span style="font-weight: 400">By leveraging localized content, mobile optimization, social media influencers, and alternative traffic sources, affiliates can effectively reach and engage with this rapidly growing customer base. </span></p>
<p><span style="font-weight: 400">As the market continues to evolve, staying ahead of trends and adhering to responsible gambling practices will be crucial for long-term success.</span></p>
<p><br style="font-weight: 400" /><br style="font-weight: 400" /><br style="font-weight: 400" /></p>
<p>[ad_2]<br />
<br /><a href="https://www.affiversemedia.com/tapping-into-the-lucrative-asia-pacific-gambling-market-as-an-affiliate/">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/tapping-into-the-lucrative-asia-pacific-gambling-market-as-an-affiliate/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Publisher Perspectives: Hyper Personalisation and Local Market Expansions</title>
		<link>https://cbomo.com/publisher-perspectives-hyper-personalisation-and-local-market-expansions/</link>
					<comments>https://cbomo.com/publisher-perspectives-hyper-personalisation-and-local-market-expansions/#respond</comments>
		
		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Fri, 05 Apr 2024 05:57:04 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Expansions]]></category>
		<category><![CDATA[Hyper]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Publisher]]></category>
		<guid isPermaLink="false">https://cbomo.com/publisher-perspectives-hyper-personalisation-and-local-market-expansions/</guid>

					<description><![CDATA[[ad_1] This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p><span style="font-weight: 400;">This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides tips for brands to engage with Klarna and maximise their affiliate campaigns…</span></p>
<p><span style="font-weight: 400;">Listen in here for all of the insights…</span></p>
<p><b>What’s Your Budget?</b></p>
<p><span style="font-weight: 400;">Lee-Ann asks Brian, “What are some of the other key things that you’re seeing in terms of campaigns that work and don’t work, and the understandings and the learnings that merchants get from working with you?”</span></p>
<p><span style="font-weight: 400;">Brian replies, “I think when it comes to our strategy for EMEA, I mean, I’m a firm believer of always spray and pray, just test and learn, diversify and just put as much out there responsibly as you can and see what you can do.”</span></p>
<p><span style="font-weight: 400;">Lee-Ann raises the issue of budgets, “But can we do that now? Because I’m starting to think that’s spray and pray tactics. If you’ve got the budget to do it, fantastic. But if you don’t have the budget to do it, you need to be very efficient with your spending right now – because everybody’s budgets are getting cut. So, let’s take an e-commerce client, somebody that’s selling furniture or retail or health and beauty. Let’s talk to that audience right now and give them an understanding of why they should be working with Klarna and why they should actually be running their affiliate campaigns with Klarna, especially in Europe.”</span></p>
<p><span style="font-weight: 400;">Brian says, “I think zooming out, everyone’s got different KPIs, they’ve got different challenges, but I think inversely so, I haven’t seen budget cuts as much as I would expect. I’ve actually seen inversely so, I think due to the economic climate, I think people are getting savvy with their marketing, and I think affiliates have really spurred on and shone in the spotlight.”</span></p>
<p><b>The Impact of Hyper-Personalisation</b></p>
<p><span style="font-weight: 400;">Lee-Ann goes on to ask, “Let’s talk about hyper-personalisation, because I know that’s close to your heart. You want things to be done properly, you want users to have the best experiences. So, how does Klarna leverage data to provide a more tailored shopping experience for their consumers and what impact does this have on the conversion rates to your own customer loyalty?”</span></p>
<p><span style="font-weight: 400;">Brian replies, “Yeah, I get genuinely excited about this. I think we live in a world where I guess we want to be showing the right things at the right time, right? I think it’s always being cloned as gold to show the right content at the right time to the right user. I think that’s probably every advertiser’s dream.”</span></p>
<p><b>Looking to the Future</b></p>
<p><span style="font-weight: 400;">Lee-Ann says, “What do you think is going to be happening in the Affiliate Marketing space as we move forward into what I think is going to be the next kind of revolution of how performance marketing works?”</span></p>
<p><span style="font-weight: 400;">Brian comments, “It’s essentially how long is a piece of string, right? I think we’ve made leaps and bounds. I think there’s a lot of challenges. I’m not going to dive into it because we’ll need a new podcast, but obviously there’s all the tracking implications with all the changes, GDPR, so on and so forth. But we’ve known these challenges and we curve and get past them every single time they come about. So I’m not worried about that.</span></p>
<p><span style="font-weight: 400;">“But just remember affiliate marketing is a people’s game, right? People buy from people. It’s a long-term relationship. Go out there, go forth and conquer and just start forging these long-lasting relationships because they are invaluable and they are going to be what helps you succeed. I think don’t be afraid to try and test and make sure that you diversify. But at the same time, don’t go running with scissors. Do your homework.”</span></p>
<p> </p>
<p><b>Listen to find out more about:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Expanding into New Regions – Challenges and Opportunities</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Consumer Behaviour and Payment Methods in Different Countries</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Future of Performance Marketing</span></li>
</ul>
<p> </p>
<p><b>Key segments of this podcast and where you can tune in to go direct: </b></p>
<p><b>[07:45] </b><span style="font-weight: 400;">Product Verticals and Opportunities for Brands.</span></p>
<p><b>[13:51]</b><span style="font-weight: 400;"> Tips for Affiliate Managers on Engaging with Klarna and Maximising Campaigns.</span></p>
<p><b>[24:05] </b><span style="font-weight: 400;">Challenges and Opportunities that Affiliate Managers Can Learn From, Too.</span></p>
<p><b>Discover Affiliate Mastery at AMLeaders</b></p>
<p><b>Live event. April 16. Miami, FL.</b></p>
<p><span style="font-weight: 400;">A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.</span></p>
<p><span style="font-weight: 400;">Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to affiliate program success. Don’t miss out on this opportunity to learn from the best minds in the affiliate marketing industry. </span></p>
<p><a target="_blank" href="https://www.eventbrite.co.uk/e/amleaders-miami-tickets-876461980377?aff=oddtdtcreator" rel="noopener"><span style="font-weight: 400;">Book your ticket now</span></a></p>
<p><b>Rate, Review &amp; Subscribe on Apple Podcasts </b></p>
<p><span style="font-weight: 400;">“I love Affiverse’s Affiliate Marketing Podcast.” </span><i><span style="font-weight: 400;">&lt;– If that sounds like you</span></i><span style="font-weight: 400;">,</span><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;"> please give us a 5 Star rating here</span></a><span style="font-weight: 400;">! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. </span></p>
<p><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;">Click here</span></a><span style="font-weight: 400;">, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” </span></p>
<p><span style="font-weight: 400;">Also, if you haven’t done so already,</span><a target="_blank" href="https://www.affiversemedia.com/newsletter-sign-up/" rel="noopener"> <span style="font-weight: 400;">subscribe to our weekly newsletter</span></a> <span style="font-weight: 400;">and never miss out on FREE insights and training. </span></p>
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		<title>US iGaming Market: Why Do Established Online Gambling Affiliate Companies Suffer from Over-Competition?</title>
		<link>https://cbomo.com/us-igaming-market-why-do-established-online-gambling-affiliate-companies-suffer-from-over-competition/</link>
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		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Thu, 28 Mar 2024 19:46:07 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Affiliate]]></category>
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		<category><![CDATA[Established]]></category>
		<category><![CDATA[gambling]]></category>
		<category><![CDATA[iGaming]]></category>
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		<category><![CDATA[OverCompetition]]></category>
		<category><![CDATA[suffer]]></category>
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					<description><![CDATA[[ad_1] Words: Michal Kurzanowski, CEO, OC24 LTD The law of economics is at work in the US gambling market. Because of the opportunities that existed for growth, so many in the industry have targeted players from that country. I, Michal Kurzanowski, as the CEO igaming affiliate company OC24 Limited, can only describe the United States online gambling situation right now as being in a sorry state of oversaturation. This is the issue that I will be thoroughly&#8230;]]></description>
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<h4><img decoding="async" class="alignleft wp-image-66498 size-thumbnail" src="https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski-150x150.webp" alt="Michal Kurzanowski" width="150" height="150" srcset="https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski-150x150.webp 150w, https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski-300x300.webp 300w, https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski-100x100.webp 100w, https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski.webp 500w" sizes="(max-width: 150px) 100vw, 150px"/></h4>
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<h4></h4>
<h4></h4>
<h4></h4>
<h4>Words: Michal Kurzanowski, CEO, OC24 LTD</h4>
<p style="font-weight: 400;">The law of economics is at work in the US gambling market. Because of the opportunities that existed for growth, so many in the industry have targeted players from that country. I, Michal Kurzanowski, as the CEO <a target="_blank" href="https://oc24.ltd/" rel="noopener">igaming affiliate company OC24 Limited</a>, can only describe the United States online gambling situation right now as being in a sorry state of oversaturation. This is the issue that I will be thoroughly discussing in this article.</p>
<p style="font-weight: 400;">But if you have any level of familiarity with US gambling, you probably know that this sector has grown considerably in just one year. In fact, the total revenue from gambling has seen a whopping 10% growth from 2022. It was worth $66.52 billion last year!</p>
<p style="font-weight: 400;"><em>“The rapid growth of the gambling USA market in just a year was something that everyone was watching closely. But despite this development, even well-known affiliates are seeing dents in their once-titanic revenues. Even the largest companies like Catena Media, Better Collective, GIG Media, Raketech, and Acroud were not spared. All of them reported a significant decrease in gross earnings”.</em></p>
<p style="font-weight: 400;">So how did a seemingly promising situation of growth for online gambling USA affiliates turn into a financial and strategic challenge? Let us delve into this topic together.</p>
<h4><strong>What Happened in the US Online Gambling Industry in Q4 2023?</strong></h4>
<p style="font-weight: 400;">As I’ve talked about in the introduction, the US gambling industry was, until recently, on a rapid growth trajectory. But where did this sudden expansion come from? Our assessment points to various factors:</p>
<ul>
<li><strong>Growth of per capita income. </strong>The average person in America is now earning more than ever! This means greater disposable income that can be spent on various activities, like betting.</li>
<li><strong>Legalisation of gambling. </strong>Gambling has been legalised in many states, including: Kentucky, Maine, Massachusetts, Nebraska, and Ohio. This made potential online casino players more comfortable with the idea of gambling using a website.</li>
<li><strong>Digitalisation of millennials. </strong>The purchasing power of millennials has grown considerably as many of the people in this generation are now financially established. With the use of the internet becoming even more embedded into daily life, encountering online gambling US platforms is more likely than ever.</li>
<li><strong>Technological progress. </strong>Technology has advanced considerably, allowing affiliate brands to keep up with trends and expand the market size for online gambling.</li>
</ul>
<p> </p>
<p style="font-weight: 400;">Regulations on gambling vary by state. For example, some states allow land-based casinos but prohibit online gambling. Even though there can be strict state-based restrictions, the United States is still regarded as a TIER-1 market. This means it’s one of the largest (and, therefore, most profitable) generators of online gambling revenue in the world.</p>
<p style="font-weight: 400;"><em>“Affiliate gambling entities with their roots deep in the US still suffer losses from the excessive competition. Smaller affiliates and European companies trying to get their slice of the US market are seen as the culprit. And the result? A highly saturated US affiliate landscape with the top affiliates fighting for the same audience without introducing differentiation.”</em></p>
<p style="font-weight: 400;">This insight is backed by statistics and reports for Q4 2023 and the overall earnings reports for 2023 compared to the same period last year. I have closely followed the events and trends using the latest reports, and below is a summary of what I have found:</p>
<ul>
<li>The share of Catena Media <a target="_blank" href="https://sigma.world/news/catena-medias-share-decline-in-q4-2023-results/" rel="noopener">decreased</a> in the fourth quarter of 2023 by 41%.</li>
<li>Better Collective’s revenue is €1 million less than it was in Q4 2022.</li>
<li>The GIG Media platform also reported an EBITDA decrease of 38.9% compared to 2022.</li>
<li>Raketech raked in €1.17 million in profit for Q4 2023, significantly lower than €2.67 million in Q4 2022. EBITDA also decreased by 6.3% to €6 million in the same period according to <a target="_blank" href="https://next.io/news/raketech-pivot-hits-profits-despite-revenue-rise/" rel="noopener">the source</a>.</li>
<li>Acroud declared a 31% decrease in EBITDA from 2022 to 2023.</li>
</ul>
<p> </p>
<p style="font-weight: 400;">I invite you to think about the situation for smaller affiliates. If these giants weren’t able to mitigate losses; others may not have been able to survive at all.</p>
<h4><strong>What Is the Reason for the Poor Results of the Best-Known iGaming Affiliates?</strong></h4>
<p style="font-weight: 400;">CEOs have also identified other reasons for their declining revenues and EBIDTA. Higher CPA rates meant that even the biggest websites had to allocate more of their budget to expanding their client bases. They feel that some of the costs haven’t paid off well enough, such as implementing strategic investments in hiring top staff.</p>
<p style="font-weight: 400;">However, I think it still all boils down to the issue of oversaturation. The increased popularity of this form of entertainment attracted practically every casino and sports gambling affiliate out there to enter the American market. Both of these hamper any progress that they could have made if the US domain had not been saturated.</p>
<p style="font-weight: 400;">Many companies just placed too much faith in the prospect of getting the lion’s share of this market. They concentrated all their resources on this endeavor, which prevented them from absorbing the financial shock of failing to achieve their desired results. Catena Media, considered a powerhouse in the industry, made this mistake. It cost their then-CEO his position.</p>
<p style="font-weight: 400;">After the aftermath of the event that shook the foundations of even industry giants, some companies are looking to make 2024 the year of diversification. There have been talks of outsourcing SEO tasks, <a target="_blank" href="https://www.acroud.com/en/cision/FB832602E136E02C/" rel="noopener">as Acroud did</a> to innovate through external partners and improve margins.</p>
<h4><strong>Opportunities in More Diversified Markets Beyond Online Gambling in the US</strong></h4>
<p style="font-weight: 400;">Considering how competitive the situation is in the US, I don’t believe that this is the right time to focus all our efforts there. Looking at various gambling news updates, we already know that this is a losing strategy. After all, if Catena Media, with all its resources, cannot buy its way into creating a stronghold in the US, the chances of succeeding are truly slim to none.</p>
<p style="font-weight: 400;">This is not to say that the US gambling market is hopeless. But like any good investor, we must always be driven by facts instead of hype. Looking at how other companies diversified their allocation of resources across different markets, it’s even more evident how the Goliath that is Catena Media has been affected by their heavy investment in the US market.</p>
<p style="font-weight: 400;">Europe, Latin America, Asia, and other domains are all showing very promising growth. However, because the level of competition is not as intense as in the US, I strongly believe that casino affiliate marketing efforts there will have a higher rate of success.</p>
<h4><strong>Conclusion: Oversaturation May Be Driving Away Quality Players from theUS iGaming Industry</strong></h4>
<p style="font-weight: 400;">There are great prospects in the American online gambling market, and there are promising signs of dynamic growth. Unfortunately, there is just too much supply! Because of the existing oversaturation and high competition, our OC24 LTD team did not choose the US market as the main focus of its work.</p>
<p style="font-weight: 400;">There are better potential returns on investment in other domains, so we believe that shifting our focus to those markets is the most strategic move. Today, our company is actively implementing more than 15 promising projects in Europe, Asia, and Canada.</p>
<p style="font-weight: 400;">We’re not slowing down any time soon! Our experts at OC24 LTD are on the hunt for interesting new markets to help develop and thrive.</p>
<p> </p>
<h4><i><span style="font-weight: 600;">Would you like to be featured as a Guest Contributor with Affiverse? This content has been produced for Affiverse by a contributor and expresses their own views, in their own words. If you would like to feature as a contributor on Affiverse platforms, please email <a target="_blank" href="https://www.affiversemedia.com/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="7c190e3c1d1a1a150a190e0f19521f1311" rel="noopener">[email protected]</a> with your article suggestion.     </span></i></h4>
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		<title>Updated 2024 Stock Market Outlook</title>
		<link>https://cbomo.com/updated-2024-stock-market-outlook/</link>
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		<pubDate>Sun, 24 Mar 2024 21:07:05 +0000</pubDate>
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					<description><![CDATA[[ad_1] The bull market continues to rage on with the S&#38;P 500 (SPY) making new highs. That is the past&#8230;the question is what does the future hold? That is why 44 year investment veteran Steve Reitmeister provides this updated 2024 Stock Market Outlook to help you carve a path to outperformance the rest of the year. Read on below for the full story. Tell me if you see the pattern&#8230; 2019 Bull Market 2020 Bear Market 2021&#8230;]]></description>
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<p>The bull market continues to rage on with the S&amp;P 500 (SPY) making new highs. That is the past&#8230;the question is what does the future hold? That is why 44 year investment veteran Steve Reitmeister provides this updated 2024 Stock Market Outlook to help you carve a path to outperformance the rest of the year. Read on below for the full story.</p>
<p>Tell me if you see the pattern&#8230;</p>
<p>2019 Bull Market</p>
<p>2020 Bear Market</p>
<p>2021 Bull Market</p>
<p>2022 Bear Market</p>
<p>2023 Bull Market</p>
<p>Given the above, the logical question on everyone’s mind should be&#8230;<em>Will the bear market come back again in 2024?</em></p>
<p>This led to me record a brand new presentation this week that covers vital topics including:</p>
<ul>
<li>How Did We Get Here?</li>
<li>What Comes Next?</li>
<li>S&amp;P 500 (<a target="_blank" href="https://stocknews.com/stock/SPY/" rel="noopener">SPY</a>) Year End Target</li>
<li>Trading Plan</li>
<li>12 Top Stocks to Buy Now</li>
<li><em>And Much More! </em></li>
</ul>
<p>Gain access to this vital presentation now by clicking below:</p>
<p><strong><a target="_blank" href="https://report.stocknews.com/sign-up/stock-market-outlook-2024/" rel="noopener">Updated 024 Stock Market Outlook &gt;</a></strong></p>
<p>Let me pull back the curtain on this presentation just a little more so you can appreciate why now is the perfect time to watch this presentation&#8230;</p>
<p>The goal was to give you a running head start to outperform the rest of the year.</p>
<p>First off, we need to appreciate the easy has been made this year given a 46% gain from the bear market bottom.</p>
<p>Second, that many sectors of the market are not just fully valued…<em>but quite overvalued. </em></p>
<p>So, this means the path to future outperformance is investing in many of the sectors and stocks that have been left behind.</p>
<p>Gladly we have a big advantage with our POWR Ratings model to find healthy growing companies trading at a discount.</p>
<p>Focusing on those stocks has led to a 31% return since the beginning of November vastly outperforming the broader market.</p>
<p>And now I am zeroing in on 12 stocks that have the right ingredients to generate substantial gains the rest of the year.</p>
<p>All this and more awaits you in my new presentation. So, just click below to start watching now:</p>
<p><strong><a target="_blank" href="https://report.stocknews.com/sign-up/stock-market-outlook-2024/" rel="noopener">Updated 2024 Stock Market Outlook &gt;</a></strong></p>
<p><em>Wishing you a world of investment success!</em></p>
<p><img decoding="async" src="https://stocknews.com/wp-content/uploads/2021/04/Reity.jpg" alt="" width="99" height="70"/></p>
<p>Steve Reitmeister<br /><em>&#8230;but everyone calls me Reity (pronounced &#8220;Righty&#8221;)</em><br />CEO StockNews.com &amp; Editor of <a target="_blank" href="https://report.stocknews.com/rtrsignup/" rel="noopener">Reitmeister Total Return</a></p>
<hr />
<p>SPY shares were trading at $521.56 per share on Friday morning, down $0.64 (-0.12%). Year-to-date, SPY has gained 10.07%, versus a % rise in the benchmark S&amp;P 500 index during the same period.</p>
<hr />
<p></p>
<h2>About the Author: Steve Reitmeister</h2>
<p><img decoding="async" src="https://stocknews.com/wp-content/uploads/2019/07/Screen-Shot-2019-07-23-at-2.05.03-PM.png"/></p>
<p>Steve is better known to the StockNews audience as “Reity”. Not only is he the CEO of the firm, but he also shares his 40 years of investment experience in the <a target="_blank" href="https://report.stocknews.com/rtrsignup/" title="More info about Reitmeister Total Return portfolio" rel="noopener">Reitmeister Total Return portfolio</a>. Learn more about Reity’s background, along with links to his most recent articles and stock picks.</p>
<p><a target="_blank" href="https://stocknews.com/authors/?author=steve-reitmeister" rel="noopener">More&#8230;</a></p>
<p>The post <strong><a target="_blank" href="https://stocknews.com/news/spy-inx-dia-iwm-qqq-updated-2024-stock-market-outlook/" rel="noopener">Updated 2024 Stock Market Outlook</a></strong> appeared first on <strong><a target="_blank" href="https://stocknews.com/" rel="noopener">StockNews.com</a></strong></p>
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		<title>Maximizing Market Share: The Digital Marketing Strategies That Turn Businesses into Industry Leaders</title>
		<link>https://cbomo.com/maximizing-market-share-the-digital-marketing-strategies-that-turn-businesses-into-industry-leaders/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 20 Mar 2024 06:04:54 +0000</pubDate>
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					<description><![CDATA[[ad_1] &#13; Share &#13; Tweet &#13; Share &#13; Share &#13; Email &#13; &#13; Guest post on: https://techbullion.co   In an era where the marketplace is as vast and varied as the digital world, standing out is both an art and a science. John Caples, renowned for revolutionizing advertising with direct response techniques, understood the importance of captivating an audience and compelling action. Today, we stand on the shoulders of giants, leveraging digital marketing to reach our audience&#8230;]]></description>
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												<a target="_blank" href="mailto:?subject=Maximizing Market Share: The Digital Marketing Strategies That Turn Businesses into Industry Leaders&amp;BODY=I found this article interesting and thought of sharing it with you. Check it out: https://techbullion.com/maximizing-market-share-the-digital-marketing-strategies-that-turn-businesses-into-industry-leaders/" rel="noopener"></p>
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<p><span style="font-weight: 400">In an era where the marketplace is as vast and varied as the digital world, standing out is both an art and a science. John Caples, renowned for revolutionizing advertising with direct response techniques, understood the importance of captivating an audience and compelling action. Today, we stand on the shoulders of giants, leveraging digital marketing to reach our audience and engage them deeply, transforming our businesses into titans of industry. Here are the strategies that make the difference.</span></p>
<p> </p>
<h2><b>1. Mastering the Art of the Headline in the Digital Age</b></h2>
<p><span style="font-weight: 400">Caples famously stated, “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” This truth holds even more weight in the digital age, where attention is the scarcest commodity. Leveraging a trusted and result driven </span><a target="_blank" href="https://www.aceseoconsulting.com/services/calgary-seo" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">Calgary SEO expert</span></a><span style="font-weight: 400">, and crafting headlines that resonate with your audience’s desires, fears, and curiosities can make the difference between content that fades into obscurity and content that goes viral. Use A/B testing to refine these headlines, letting the data guide your creative decisions.</span></p>
<p> </p>
<p><b><i>Example:</i></b><span style="font-weight: 400"> An online e-commerce </span><a target="_blank" href="https://silverdepot.com/" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">silver jewelry wholesale</span></a><span style="font-weight: 400"> supplier is preparing to launch a new collection of sustainable, handcrafted necklaces. To maximize interest and drive sales, they decide to A/B test two different headlines for their email marketing campaign.</span></p>
<p> </p>
<p><b><i>Headline A:</i></b><span style="font-weight: 400"> “Explore Our New Jewelry Collection”</span></p>
<p><b><i>Headline B:</i></b><span style="font-weight: 400"> “Unlock the Secret to Sustainable Elegance with Our New </span><a target="_blank" href="https://silverdepot.com/collections/silver-chains" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">925 Italian Silver Chains Wholesale</span></a><span style="font-weight: 400">“</span></p>
<p><span style="font-weight: 400">After running the email campaign, “Headline B” significantly outperforms “Headline A” in both open rates and click-through rates. The specificity and intrigue of “Headline B,” coupled with its focus on sustainability and craftsmanship, resonate more deeply with the target audience, proving the power of a well-crafted headline to attract and engage potential customers.</span></p>
<p> </p>
<h2><b>2. Embracing the Power of Direct Response through Social Media</b></h2>
<p><span style="font-weight: 400">Caples’ genius lay in creating advertisements that compelled immediate action. Social media platforms are the perfect vehicles for direct response marketing in the digital world. Use targeted ads to reach specific demographics and include clear, compelling calls-to-action (CTAs) that encourage clicks, shares, and purchases. Engage with your audience through comments and messages, creating a feedback loop that strengthens your brand’s relationship with its customers and offers invaluable insights into their preferences and behaviors.</span></p>
<p> </p>
<p><b><i>Example:</i></b><span style="font-weight: 400"> A fitness brand launches a new line of eco-friendly yoga mats and uses Instagram ads targeting yoga enthusiasts. The ad features a compelling image of the mat, a limited discount code, and a direct “Shop Now” button.</span></p>
<p> </p>
<p><span style="font-weight: 400">The campaign leverages Instagram’s visual platform to showcase the product appealingly. The discount code and direct CTA encourage immediate purchases, embodying the direct response principle in a digital context.</span></p>
<p> </p>
<h2><b>3. Utilizing Data Analytics for Precision Targeting</b></h2>
<p><span style="font-weight: 400">One of Caples’ core tenets was the importance of testing and learning from the data. Today’s digital marketing platforms offer unprecedented access to analytics, allowing businesses to understand their audience with laser precision. Use this data to segment your audience and tailor your marketing efforts to specific groups. Personalized email campaigns, targeted ad placements, and content tailored to particular interests or stages in the customer journey can dramatically increase engagement and conversion rates.</span></p>
<p> </p>
<p><b><i>Example:</i></b><span style="font-weight: 400"> An e-commerce retailer uses data analytics to segment its email list into groups based on past purchase behavior and browsing history. One segment includes customers who viewed but did not purchase children’s clothing.</span></p>
<p> </p>
<p><span style="font-weight: 400">The retailer sends this segment a personalized email campaign featuring a curated selection of children’s clothing with an exclusive offer. The campaign results in a higher open rate and increased sales from this segment, illustrating the effectiveness of precision targeting.</span></p>
<p> </p>
<h2><b>4. Crafting Compelling Content That Educates and Entertains</b></h2>
<p><span style="font-weight: 400">Caples knew the importance of engaging the reader with an informative and exciting copy. In the digital realm, content is king. Create content that captures attention and holds it by adding value to your audience’s lives. Use blog posts, videos, infographics, and podcasts to educate, entertain, and inspire your audience. High-quality, relevant content establishes your brand as an industry leader and builds trust with your audience, turning casual browsers into loyal customers.</span></p>
<p> </p>
<p><b><i>Example:</i></b><span style="font-weight: 400"> A software company specializing in project management tools creates an engaging video series titled “Project Management Horror Stories,” where they humorously dramatize common project management pitfalls and show how their tool can solve these issues.</span></p>
<p> </p>
<p><span style="font-weight: 400">The series is entertaining, educational, and subtly promotional, driving viewers to explore the software further. It succeeds in engaging the audience while positioning the brand as a solution provider, highlighting the impact of quality content.</span></p>
<p> </p>
<h2><b>5. Leveraging Testimonials and Social Proof to Build Trust</b></h2>
<p><span style="font-weight: 400">“Testimonials help sell goods because they constitute proof,” Caples wrote. Social proof is a powerful tool for building trust and credibility in the digital marketplace. Showcase customer testimonials, user reviews, and case studies prominently on your website and social media channels. Encourage satisfied customers to share their experiences online. A strong base of positive reviews and testimonials can significantly influence purchasing decisions, tipping the scales in your favor.</span></p>
<p> </p>
<p><b><i>Example:</i></b><span style="font-weight: 400"> A small coffee shop encourages its customers to post photos of their visit on social media with a specific hashtag. The shop then features these posts on its website and in-store digital screens.</span></p>
<p> </p>
<p><span style="font-weight: 400">This strategy not only engages the current customer base but also showcases real-life testimonials to potential customers, creating a sense of community and trust through user-generated content.</span></p>
<p> </p>
<h2><b>6. Innovating Continuously to Stay Ahead</b></h2>
<p><span style="font-weight: 400">Caples was a proponent of innovation, understanding that staying ahead in advertising meant being willing to try new things. This means staying on the cutting edge of technology and trends in the digital marketing landscape. Experiment with new platforms, ad formats, and marketing technologies. Adopt a culture of testing and experimentation within your team. The willingness to innovate and adapt separates industry leaders from the rest.</span></p>
<p> </p>
<p><b><i>Example:</i></b><span style="font-weight: 400"> A beauty subscription service experiments with augmented reality (AR) on its app, allowing users to virtually “try on” makeup products before making a purchase decision.</span></p>
<p> </p>
<p><span style="font-weight: 400">This innovative use of technology addresses a common customer pain point (uncertainty about how a product will look) and sets the service apart from competitors. It demonstrates the importance of adopting new technologies to enhance the customer experience and stay ahead in the market.</span></p>
<p> </p>
<h3><b><i>In Conclusion</i></b></h3>
<p><span style="font-weight: 400">The principles that guided John Caples in crafting some of the most effective advertisements of the 20th century are as relevant today as they were then. By applying these timeless strategies within modern digital marketing, businesses can maximize their market share and cement their position as industry leaders. It requires a blend of creativity, data-driven decision-making, and continuous innovation. Still, the rewards are unmatched: a loyal customer base, a renowned brand, and an indelible mark on the industry.</span></p>
<p> </p>
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		<title>Should Investors BEWARE of this Market?</title>
		<link>https://cbomo.com/should-investors-beware-of-this-market/</link>
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		<pubDate>Sat, 16 Mar 2024 21:01:34 +0000</pubDate>
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					<description><![CDATA[[ad_1] The S&#38;P 500 (SPY) has been on a tear since November 1st when the Fed started to make their dovish tilt opening the door to future rate cuts. Unfortunately they keep not happening and start date keeps getting pushed further and further out. That has many wondering if stocks are getting ahead of themselves setting things up for a fall. Thus a good time to tune into what investment veteran Steve Reitmeister has to say about&#8230;]]></description>
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<p>The S&amp;P 500 (SPY) has been on a tear since November 1st when the Fed started to make their dovish tilt opening the door to future rate cuts. Unfortunately they keep not happening and start date keeps getting pushed further and further out. That has many wondering if stocks are getting ahead of themselves setting things up for a fall. Thus a good time to tune into what investment veteran Steve Reitmeister has to say about the market outlook along with his trading plan and top picks to stay ahead of the pack. Read on below for more.</p>
<p>As you likely remember from your English Lit classes, sometimes you have to&#8230;&#8221;<em>Beware the Ides of March</em>&#8220;.</p>
<p>That was 3/15, the date Julius Cesar was assassinated and is often viewed as an important check point for investors at this early stage of the new year.</p>
<p>Overall, there is not much to beware as most signs continue to point bullish. On the other hand, the S&amp;P 500 (<a target="_blank" href="https://stocknews.com/stock/SPY/" rel="noopener">SPY</a>) has rallied considerably the past few months where the overall market does seem ripe for at least a modest pullback, if not correction.</p>
<p>That concept and more will be at the forefront of today&#8217;s market commentary.</p>
<p><strong>Market Commentary</strong></p>
<p>Last week we contemplated; <a target="_blank" href="https://stocknews.com/news/spy-inx-dia-iwm-qqq-what-would-cause-a-bear-market-now/" rel="noopener">What Would Cause a Bear Market Now?</a></p>
<p>To boil it down, there are 2 likely causes of bear markets. First, is a looming recession which drags down earnings and risk taking leading to a thorough trimming of stock prices.</p>
<p>The second bear market precursor is the forming of a stock price bubble that becomes untenable. The last time that happened was back in 2000 with the bursting of the tech bubble. However, even the most ardent value investor would be hard pressed to make any such parallels to current conditions (maybe a few nosebleed AI stocks that deserve a haircut).</p>
<p>Putting those ideas together, there is not much reason to fear any looming bear market forming. On the other hand, there is not tremendous reason for stocks to press significantly higher as I shared in my last commentary: <a target="_blank" href="https://stocknews.com/news/spy-inx-dia-iwm-qqq-is-the-bull-market-growing-tired/" rel="noopener">Is the Bull Market Growing Tired?</a></p>
<p>The main story there is about how the start date for Fed rate cuts keeps getting pushed further and further back. Please remember there was a time that folks expected that to take place in December 2023. Now we are writing off May 1<sup>st</sup> and HOPING June 12<sup>th</sup> is the starting line.</p>
<p>Not helping matters was the hotter than expected PPI report on Thursday morning where the month over month reading of +0.6% was twice the level expected.</p>
<p>With that news bond rates climbed and stocks fell on the session. Plus, the odds of a rate cut coming in June was shaved down to 60% when just a few weeks ago the probably was over 80%.</p>
<p>Hate to tell you this my friends, but I would say odds of a June cut is 50% at best&#8230;probably lower.</p>
<p>That&#8217;s because if the Fed is &#8220;<em>data dependent</em>&#8221; as they love to tell us, then the most recent data says that inflation is still too high. That includes the Sticky Inflation reading from earlier this week that remains over 4% and not moving fast enough towards the desired 2% target.</p>
<p>This calls into question if June is a real possibility when there is not enough inflation readings in that short stretch to unequivocally believe that high inflation is dead and buried. That is especially true given the Fed&#8217;s statements that they would rather cut rates too late than too early as they do not want any smoldering embers of inflation to reignite into a fire.</p>
<p>The most important event on the economic calendar is the March 20<sup>th</sup> Fed rate decision along with their quarterly Summary of Economic Projections. No one on the planet is expecting a rate cut at this meeting. However, they will scour every word in the report&#8230;and every statement and facial expression from Powell at the press conference looking for clues of what comes next.</p>
<p>No doubt someone at the press conference will ask Powell what he meant by the recent statement that rate cuts are &#8220;<em>not far</em>&#8221; off. Most likely, he walks that comment back with more &#8220;data dependent&#8221; talk and &#8220;better late than early&#8221; which clues investors in that even June may be too soon for the rate cut parade.</p>
<p>If true, then that may be the catalyst for the long awaited pullback from these current highs. Nothing scary. Just a healthy 3-5% pullback after the 25% rally from the October 2023 low.</p>
<p>However, there is no law that says that must happen. Instead, investors could just continue to just idle at this red light awaiting the green that eventually will happen when rates do get cut. This would be what you call a consolidation under 5,200 where the market average doesn&#8217;t move much&#8230;but results in ample sector rotation.</p>
<p>Some call that a &#8220;<em>rolling correction</em>&#8221; where each sector takes turns being on the outs even as the overall market indices don&#8217;t move much. Those sector focused sell offs cause appropriate dips in overripe positions. This is the best way to clear the path for the next healthy bull run.</p>
<p>Long story short, stay bullish. And stay focused on healthy growing companies that are attractively priced. The POWR Ratings continues to be your best friend in finding quality stocks.</p>
<p>More about that in the next section&#8230;</p>
<p><strong><em>What To Do Next?</em></strong></p>
<p>Discover my current portfolio of 12 stocks packed to the brim with the outperforming benefits found in our exclusive POWR Ratings model. (Nearly 4X better than the S&amp;P 500 going back to 1999)</p>
<p>This includes 5 under the radar small caps recently added with tremendous upside potential.</p>
<p>Plus I have 1 special ETF that is incredibly well positioned to outpace the market in the weeks and months ahead.</p>
<p>This is all based on my 43 years of investing experience seeing bull markets&#8230;bear markets&#8230;and everything between.</p>
<p>If you are curious to learn more, and want to see these lucky 13 hand selected trades, then please click the link below to get started now.</p>
<p><a target="_blank" href="https://report.stocknews.com/rtrsignup/" rel="noopener">Steve Reitmeister&#8217;s Trading Plan &amp; Top Picks &gt;</a></p>
<p><em>Wishing you a world of investment success!</em></p>
<p><img loading="lazy" decoding="async" src="https://stocknews.com/wp-content/uploads/2021/04/Reity.jpg" alt="" width="99" height="70" role="presentation"/><br />Steve Reitmeister<em>…but everyone calls me Reity (pronounced &#8220;Righty&#8221;)</em><br />CEO, StockNews.com and <a target="_blank" href="https://report.stocknews.com/rtrsignup/" rel="noopener">Editor, Reitmeister Total Return</a></p>
<hr />
<p>SPY shares were trading at $510.73 per share on Friday morning, down $2.63 (-0.51%). Year-to-date, SPY has gained 7.45%, versus a % rise in the benchmark S&amp;P 500 index during the same period.</p>
<hr />
<p></p>
<h2>About the Author: Steve Reitmeister</h2>
<p><img loading="lazy" decoding="async" src="https://stocknews.com/wp-content/uploads/2019/07/Screen-Shot-2019-07-23-at-2.05.03-PM.png" role="presentation" width="404" height="388"/></p>
<p>Steve is better known to the StockNews audience as &#8220;Reity&#8221;. Not only is he the CEO of the firm, but he also shares his 40 years of investment experience in the <a target="_blank" href="https://report.stocknews.com/rtrsignup/" title="More info about Reitmeister Total Return portfolio" rel="noopener">Reitmeister Total Return portfolio</a>. Learn more about Reity&#8217;s background, along with links to his most recent articles and stock picks.</p>
<p><a target="_blank" href="https://stocknews.com/authors/?author=steve-reitmeister" rel="noopener">More&#8230;</a></p>
<p>The post <strong><a target="_blank" href="https://stocknews.com/news/spy-inx-dia-iwm-qqq-should-investors-beware-of-this-market/" rel="noopener">Should Investors BEWARE of this Market?</a></strong> appeared first on <strong><a target="_blank" href="https://stocknews.com/" rel="noopener">StockNews.com</a></strong></p>
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		<title>Open World reveals Game Dev division, offering market strategies and support</title>
		<link>https://cbomo.com/open-world-reveals-game-dev-division-offering-market-strategies-and-support/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 14 Mar 2024 19:30:50 +0000</pubDate>
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					<description><![CDATA[[ad_1] Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.  Open World, the gaming-focused arm of talent management and marketing firm Loaded, announced today that it’s opening a Game Dev division. With this new division, the firm offers marketing strategies and launch support for game developers who are readying their campaigns. The new division has already partnered with several game studios, including Phoenix&#8230;]]></description>
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<p><a target="_blank" href="https://venturebeat.com/games/new-studio-open-world-announced-by-loaded/" rel="noopener">Open World</a>, the gaming-focused arm of talent management and marketing firm Loaded, announced today that it’s opening a Game Dev division. With this new division, the firm offers marketing strategies and launch support for game developers who are readying their campaigns. The new division has already partnered with several game studios, including Phoenix Labs, Scopely and EA, and it’s rolling out new campaigns with additional partners throughout the year.</p>
<p>Open World originally launched in 2022 with the goal of guiding brand partners through the gaming space. The new Game Dev division works somewhat in reverse, offering audience analytics tools and social media/community management platforms in addition to its creator-agnostic approach to influencer marketing. One of Open World Game Dev’s marketing campaigns was Scopely’s Monopoly Go, which recently hit $2 billion in revenue.</p>
<p>Josh Swartz, Loaded’s CEO, told GamesBeat in an interview that the game dev division plans to offer a full-service marketing solution for the games industry. “What we ultimately want to do is to offer publishers and studios a turnkey solution. We already have it for creators, but we want to do it for the entire lifecycle of their game.” He added that the creator-agnostic approach serves the best interest of the game company. “Our data sets are very robust. We understand platforms — that Twitch is different then YouTube, which is different than TikTok … To design a multiplatform strategy is easier said than done.”</p>
<p>Irina Shames, Open World and Loaded’s CCO, also told GamesBeat, “One of the things we say is, ‘You bring games; we bring players.’ That’s the core of what we do — we know how to tap into communities and how to create that magic when you do it correctly. We’re here and we’re so excited to be able to work with more publishers, helping them with either successful launches or retention. How do you keep people engaged? We know how.”</p>
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<p>Shames added that, while they have several larger brand partners, they also offer equally (or more) comprehensive support for smaller indie developers and publishers. “We work with some of them a year or more before launch, explaining marketing to them. Triple-A publishers, which have their own marketing teams, come to us with more specific briefs. Our work with indies and startups starts much earlier in the lifecycle and that’s exciting too.”</p>
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		<title>What Would Cause a Bear Market Now?</title>
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		<pubDate>Sun, 10 Mar 2024 20:52:32 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Bear]]></category>
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					<description><![CDATA[[ad_1] We all appreciate that we are currently in a bull market with the S&#38;P 500 (SPY) making new highs once again this week. However, it is prudent to ponder what could create a bear market as to be on the lookout. That is why Steve Reitmeister shares insights on the 2 main causes of bear markets. And how much of a concern that should be to investors at this time. Read on below for more. A&#8230;]]></description>
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<p>We all appreciate that we are currently in a bull market with the S&amp;P 500 (SPY) making new highs once again this week. However, it is prudent to ponder what could create a bear market as to be on the lookout. That is why Steve Reitmeister shares insights on the 2 main causes of bear markets. And how much of a concern that should be to investors at this time. Read on below for more.</p>
<p><em>A market that refuses to go down&#8230;will inevitably go up </em></p>
<p>And that simple logic is precisely what we see happening at this stage. Even as the start date for Fed rate cuts gets kicked further down the road, investors just don’t want to lose their grip on the stock market.</p>
<p>This helps explain why the S&amp;P 500 (<a target="_blank" href="https://stocknews.com/stock/SPY/" rel="noopener">SPY</a>) pushed to new highs once again on Thursday even as Fed officials are singing in unison about the dangers of cutting rates too soon. One has to assume this positive price trend will stay in place until there is a dramatically negative catalyst.</p>
<p>So that leads to the question&#8230;<em>what could derail this bull market?</em></p>
<p>That will be at the center of today’s discussion.</p>
<p><strong>Market Commentary</strong></p>
<p>One of my favorite investment sayings is:</p>
<p><em>“It’s a bull market til proven otherwise” </em></p>
<p>Meaning that the natural gravity of the stock market is to move higher. That helps explain why the average bull market lasts 63 months while the average bear market only 13 months. That is a 5 to 1 advantage in favor of being in a bull market.</p>
<p>Or to put it another way&#8230;it is harder to create a bear market than most people realize. So, you really need some extraordinary events to shake stocks off their bullish axis.</p>
<p>When you boil it down there are really just 2 ingredients that create a bear market. Let’s explore both below.</p>
<p>First, and most obviously, is the idea of a recession forming. This lowers the earnings outlook plus reduces risk taking leading to lower PE for each stock. This combination culminates in an average bear market drop of 34% for the S&amp;P 500.</p>
<p>The second reason stems from an equity price bubble that bursts (often with a recession to follow from all that loss of household net worth). The two obvious examples are 1929 and the tech bubble of 2000.</p>
<p>Yes, some might point to the Great Recession of 2008. But that was from an equity bubble in real estate that led to banking failures. That is an interesting situation for sure&#8230;but different than stocks being overpriced leading to their eventual fall.</p>
<p>On the recession front the economy continues to clip along at a healthy pace with the GDP Now estimate for Q1 ticking up to +2.5% growth. That is very close to the long term average of +2.7% and certainly does not hint at a recession forming.</p>
<p>Granted, there is always the concern that the Fed overstays their welcome with high rates that begets a future recession. This fear comes from 12 of the last 15 rate hiking cycles ending in recession. However, it does seem like Powell and company are good students of history and are on their way to managing a soft landing that allows them to cut rates before a recession unfolds.</p>
<p>I recently saw that the current PE of the market (20.7) is in the top 5% of all time. That does make one stop in their tracks and consider if we are overvalued.</p>
<p>The counter argument to that is that investors now better understand the risk and reward of the stock market versus bonds and cash. This has led to higher PE’s for stocks over the last 20-30 years making the long term historical standards a bit outdated.</p>
<p>As a counter argument I want to share this PEG Ratio chart going back 30 years:</p>
<p><img loading="lazy" decoding="async" src="https://stocknews.com/wp-content/uploads/2024/03/PEG-3-7-24.jpg" alt="" width="798" height="446"/></p>
<p>The PEG ratio is my favorite valuation metric as it says what you are willing to pay for each unit of earnings growth. Meaning that a tech stock growing earnings 20% a year SHOULD have a higher PE than a sleepy utility company with meager 3% earnings growth.</p>
<p>As you can see that the current PEG level for the market is kind of middle of the pack for the past three decades and not a cause for alarm on the valuation front.</p>
<p>Yet there most certainly are groups that are being a bit too richly valued like the Magnificent 7 stocks and some of the “in fashion” AI companies. Interestingly Tesla has already finally fallen from their too lofty heights with shares 40% off their highs. I would like to see some of that profit taking roll to these other names with that money flowing to other worthy companies with more appealing valuations.</p>
<p>Taking it back to the top, it’s a bull market til proven otherwise. And since we just reviewed what could possibly derail the market (recession and valuation) we are on pretty safe footing on that front as well.</p>
<p>Thus, continue to be fully invested in stocks. Just have a greater eye towards value at this time given that there are indeed some overripe stocks due for a fall.</p>
<p><em>Are you interested in my favorite stocks at this time? </em></p>
<p>Read on below to discover them now&#8230;</p>
<p><strong><em>What To Do Next?</em></strong></p>
<p>Discover my current portfolio of 12 stocks packed to the brim with the outperforming benefits found in our exclusive POWR Ratings model. (Nearly 4X better than the S&amp;P 500 going back to 1999)</p>
<p>This includes 5 under the radar small caps recently added with tremendous upside potential.</p>
<p>Plus I have 1 special ETF that is incredibly well positioned to outpace the market in the weeks and months ahead.</p>
<p>This is all based on my 43 years of investing experience seeing bull markets&#8230;bear markets&#8230;and everything between.</p>
<p>If you are curious to learn more, and want to see these lucky 13 hand selected trades, then please click the link below to get started now.</p>
<p><a target="_blank" href="https://report.stocknews.com/rtrsignup/" rel="noopener">Steve Reitmeister’s Trading Plan &amp; Top Picks &gt;</a></p>
<p><em>Wishing you a world of investment success!</em></p>
<p><img loading="lazy" decoding="async" src="https://stocknews.com/wp-content/uploads/2021/04/Reity.jpg" alt="" width="99" height="70"/><br />Steve Reitmeister<em>…but everyone calls me Reity (pronounced “Righty”)</em><br />CEO, StockNews.com and <a target="_blank" href="https://report.stocknews.com/rtrsignup/" rel="noopener">Editor, Reitmeister Total Return</a></p>
<hr />
<p>SPY shares were trading at $514.66 per share on Friday morning, down $0.15 (-0.03%). Year-to-date, SPY has gained 8.28%, versus a % rise in the benchmark S&amp;P 500 index during the same period.</p>
<hr />
<p></p>
<h2>About the Author: Steve Reitmeister</h2>
<p><img decoding="async" src="https://stocknews.com/wp-content/uploads/2019/07/Screen-Shot-2019-07-23-at-2.05.03-PM.png"/></p>
<p>Steve is better known to the StockNews audience as “Reity”. Not only is he the CEO of the firm, but he also shares his 40 years of investment experience in the <a target="_blank" href="https://report.stocknews.com/rtrsignup/" title="More info about Reitmeister Total Return portfolio" rel="noopener">Reitmeister Total Return portfolio</a>. Learn more about Reity’s background, along with links to his most recent articles and stock picks.</p>
<p><a target="_blank" href="https://stocknews.com/authors/?author=steve-reitmeister" rel="noopener">More&#8230;</a></p>
<p>The post <strong><a target="_blank" href="https://stocknews.com/news/spy-inx-dia-iwm-qqq-what-would-cause-a-bear-market-now/" rel="noopener">What Would Cause a Bear Market Now?</a></strong> appeared first on <strong><a target="_blank" href="https://stocknews.com/" rel="noopener">StockNews.com</a></strong></p>
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		<title>Influencer Marketing Platform Market worth $50.3 billion by 2028</title>
		<link>https://cbomo.com/influencer-marketing-platform-market-worth-50-3-billion-by-2028/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 07 Mar 2024 16:28:23 +0000</pubDate>
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		<category><![CDATA[Influencer Marketing Platform Market worth $50.3 billion by 2028 - Exclusive Report by MarketsandMarkets™]]></category>
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					<description><![CDATA[[ad_1] CHICAGO, March 7, 2024 /PRNewswire/ &#8212; The growth of micro-influencers, the integration of AI and data analytics, and a greater focus on openness and long-term partnerships are all anticipated developments in the Influencer Marketing Platform Market. In order to promote real and significant influencer partnerships, platforms will broaden their worldwide reach, experiment with different content formats, and concentrate on measuring commercial effect. The global Influencer Marketing Platform Market is estimated to grow from USD 10.6 billion in 2023&#8230;]]></description>
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<p><span>CHICAGO</span>, <span>March 7, 2024</span> /PRNewswire/ &#8212; The growth of micro-influencers, the integration of AI and data analytics, and a greater focus on openness and long-term partnerships are all anticipated developments in the Influencer Marketing Platform Market. In order to promote real and significant influencer partnerships, platforms will broaden their worldwide reach, experiment with different content formats, and concentrate on measuring commercial effect.</p>
<div id="prni_dvprnejpg7716left" dir="ltr" style="width: 100%; text-align: left;"><img decoding="async" id="prnejpg7716left" title="MarketsandMarkets Logo" src="https://mma.prnewswire.com/media/2297424/MarketsandMarkets_Logo.jpg" alt="MarketsandMarkets Logo" align="middle"/></div>
<p>The global <b><a target="_blank" rel="nofollow noopener" href="https://www.marketsandmarkets.com/Market-Reports/influencer-marketing-platform-market-294138.html?utm_source=prnewswire&amp;utm_medium=referral&amp;utm_campaign=paidpr">Influencer Marketing Platform Market</a></b> is estimated to grow from <span>USD 10.6 billion</span> in 2023 to <span>USD 14.2 billion</span> in 2024 and is forecasted to reach <span>USD 50.3 billion</span> by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers. Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.</p>
<p><b>Browse in-depth TOC on &#8220;Influencer Marketing Platform Market&#8221;</b></p>
<p><b>270 &#8211; Tables <br />75 &#8211; Figures<br />299 &#8211; Pages</b></p>
<p><b>Download PDF Brochure @ </b><a target="_blank" rel="nofollow noopener" href="https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=294138&amp;utm_source=prnewswire&amp;utm_medium=referral&amp;utm_campaign=paidpr">https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=294138</a></p>
<p><b>Scope of the Report</b></p>
<div>
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<table style="font-size:10px;font-family:verdana" border="0" cellspacing="0" cellpadding="1">
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<p><span><b>Report Metrics</b></span></p>
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<p><span><b>Details</b></span></p>
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<p><span>Market size available for years</span></p>
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<p><span>2019–2028</span></p>
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<p><span>Base year considered</span></p>
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<p><span>2023</span></p>
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<p><span>Forecast period</span></p>
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<p><span>2024–2028</span></p>
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<tr>
<td colspan="1" rowspan="1">
<p><span>Forecast units</span></p>
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<p><span>USD Billion</span></p>
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<td colspan="1" rowspan="1">
<p><span>Segments Covered</span></p>
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<p><span>Offering, Application, Marketing Type, End User, and Region</span></p>
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<p><span>Geographies covered</span></p>
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<p><span>North America, Europe, Asia Pacific, Middle East &amp; Africa, and Latin America</span></p>
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<p><span>Companies covered</span></p>
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<p><span>Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE)</span></p>
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<p></div>
<p><b>Software segment to account for the largest market size during the forecast period.</b></p>
<p>Based on the offering segment, the software is anticipated to hold the largest market size during the forecast period. The adoption of influencer marketing software has surged, driven by the growing recognition of influencers&#8217; impact on consumer behavior. This software offers brands powerful tools to identify, collaborate with, and track the performance of influencers across various platforms. By leveraging data analytics and automation features, businesses can streamline campaign management, optimize influencer selection, and measure ROI more effectively. Additionally, this software often provides valuable insights into audience demographics and engagement metrics, enabling brands to refine their strategies for maximum impact. As influencer marketing platform continues to evolve as a key component of digital marketing strategies, the adoption of specialized software solutions is expected to remain on the rise.</p>
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<p><b>Managed service to account for higher CAGR during the forecast period.</b></p>
<p>Based on the services, managed services are anticipated to hold the highest CAGR during the forecast period. The burgeoning demand for managed services within influencer marketing platforms underscores a strategic paradigm shift among businesses aiming for comprehensive campaign solutions. Managed services furnish a hands-on approach, offering expert guidance and support across the entire influencer marketing spectrum. From devising strategies and selecting influencers to content creation and campaign execution, these services offload operational burdens from businesses, enabling a sharper focus on overarching marketing objectives. Additionally, managed services leverage industry expertise and established influencer relationships, ensuring seamless collaborations and superior content quality. As businesses increasingly appreciate influencer marketing&#8217;s efficacy, the ascent of managed services within platforms is poised to persist, propelling innovation and operational efficiency within the market.</p>
<p><b><span>Asia Pacific</span> to exhibit the highest CAGR during the forecast period.</b></p>
<p>The CAGR of <span>Asia Pacific</span> is estimated to be highest during the forecast period. The <span>Asia Pacific</span> region has witnessed a significant surge in the growth of the Influencer Marketing Platform Market. With the proliferation of social media and the increasing internet penetration across diverse demographics, brands are increasingly leveraging influencer marketing to reach their target audiences effectively. Countries across the region have emerged as hotspots for influencer marketing, driven by the massive user bases on platforms such as Instagram, and YouTube. The rise of local influencers who resonate with regional cultures and preferences further fuels this growth. This trend is expected to continue as businesses recognize the value of authentic influencer partnerships in driving brand awareness and engagement in the dynamic <span>Asia Pacific</span> market.</p>
<p><b>Top Key Companies in Influencer Marketing Platform Market:</b></p>
<p>Major vendors in the global Influencer Marketing Platform Market are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (<span>India</span>), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (<span>France</span>), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (<span>Canada</span>), Heepsy (<span>Spain</span>), LTK (US), TRIBE Influencer (<span>Australia</span>), Skeepers (<span>France</span>), Influencity (<span>Spain</span>), Zefmo (<span>India</span>), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (<span>Canada</span>), Glewee (US), and ArabyAds (UAE).</p>
<p><b>Recent Developments:</b></p>
<ul type="disc">
<li>IZEA announced the acquisition of Zuberance, an advocate marketing software platform, to enrich its ecosystem. Zuberance&#8217;s features, including customer referrals, reviews, stories, and social sharing, will integrate into IZEA&#8217;s platform, empowering influencers, and customers to cultivate a network of advocates. This strategic move aligns with IZEA&#8217;s vision of leveraging influencer presence and authentic customer advocacy in its integrated marketing ecosystem.</li>
<li>Lectra announced the signing of an agreement to acquire a controlling stake in the American company Launchmetrics, securing a majority of its capital and voting rights.</li>
<li>Triller announced the complete acquisition of Julius, a leading influencer marketing solution, to enhance its creator platform, offering deep insights and streamlined ROI for customers, aligning with its creator-centric services model.</li>
<li>Impact.com acquired SaaSquatch to enrich its partnership management platform, allowing brands to harness customer referrals alongside influencer and affiliate partnerships. This acquisition enhances Impact.com&#8217;s capabilities with automated referral campaigns, tracking, reporting, and rewarding customer advocates, amplifying its value proposition for brands seeking comprehensive partnership solutions.</li>
<li>Meltwater announced the acquisition of Klear, a leading social influencer marketing company. The acquisition complements Meltwater&#8217;s existing social listening and analytics offerings, creating a unique integrated product for social listening, analytics, social management, and influencer marketing</li>
</ul>
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<p><b>Influencer Marketing Platform Market Advantages: </b></p>
<ul type="disc">
<li>Influencer marketing platforms facilitate access to a diverse array of influencers belonging to various demographics and niches, so enabling brands to effectively communicate and distribute pertinent material to their intended audience.</li>
<li>Brands can improve their exposure and visibility on social media channels by working with influencers on these platforms. This increases brand awareness and exposure among their target demographic.</li>
<li>With their following, influencers have built credibility and trust. This has led to more genuine and interesting content that connects with the audience and increases engagement and interaction for companies.</li>
<li>Compared to traditional advertising channels, influencer marketing platforms provide brands with a more affordable means of reaching their target demographic while also improving the tracking and measurement of campaign ROI.</li>
<li>Influencers on these platforms are skilled at producing a wide range of imaginative and varied content formats, such as tales, photographs, videos, and live streams. This allows marketers to use a range of content kinds to effectively engage their audience.</li>
<li>Influencer identification, contract negotiations, content clearance, and performance tracking are just a few of the features and tools these platforms offer for streamlined campaign administration, which helps marketers run and manage influencer campaigns more effectively.</li>
<li>Influencer marketing platforms facilitate the connection between brands and influencers worldwide, enabling them to access a global audience and extend their market reach beyond national borders.</li>
</ul>
<p><b>Report Objectives</b></p>
<ul type="disc">
<li>To define, describe, and predict the Influencer Marketing Platform Market by offering (software, and services), application, marketing type, end user, and region</li>
<li>To provide detailed information about major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth</li>
<li>To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders</li>
<li>To forecast the market size of segments with respect to five main regions: <span>North America</span>, <span>Europe</span>, <span>Asia Pacific</span>, <span>Middle East</span> &amp; <span>Africa</span>, and <span>Latin America</span></li>
<li>To profile key players and comprehensively analyze their market rankings and core competencies</li>
<li>To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the Influencer Marketing Platform Market</li>
</ul>
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		<title>industry must show respect to Brazilian market</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid65e8d5cadc764fac8c6b2573ffa5cc8burlhttps%3a%2f%2fsbcnews-co-uk%2ffeatures%2f2024%2f03%2f06%2fsbc-summit-rio-respect%2fc15966364533105589883mkten-us/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 06 Mar 2024 20:44:59 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[Brazilian]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[show]]></category>
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					<description><![CDATA[[ad_1] Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the SBC Summit Rio rolled-on. As an Affiliate Leaders Panel took to the stage as part of the Rivalo sponsored Marketing and Affiliation track, the 40 minute conversation drew to a close with the five strong panel being quizzed on the best tips&#8230;]]></description>
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<div>
<p><span style="font-weight: 400;">Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the <a target="_blank" href="https://sbcevents.com/en/sbc-summit-rio/" rel="noopener"><strong>SBC Summit Rio</strong></a> rolled-on.</span></p>
<p><span style="font-weight: 400;">As an Affiliate Leaders Panel took to the stage as part of the <strong>Rivalo</strong> sponsored Marketing and Affiliation track, the 40 minute conversation drew to a close with the five strong panel being quizzed on the best tips for working with players across the country.</span></p>
<p><span style="font-weight: 400;"><a target="_blank" href="https://sbcnews.co.uk/features/interviews/2024/03/05/simon-hv-brazil-bc-rio/" rel="noopener"><strong>Simon Hovmand-Stilling</strong></a>, CEO for South America for <strong>Better Collective</strong>, urged the industry to show the market respect when looking to capitalise on what is rightly, and widely, hailed as a huge opportunity. </span></p>
<p><span style="font-weight: 400;">He added that “it’s definitely worth the investment of having feet on the ground”, which became a common theme throughout the session.</span></p>
<p><span style="font-weight: 400;">Taking a slightly different approach, <strong>Thomas Carvalhaes,</strong> Senior Business Development Manager for LatAm at <strong><a target="_blank" rel="nofollow noopener" href="https://sbcdirectory.com//company/gr8-tech" style="color:#0000ff;">GR8 Tech</a></strong>, warned the industry that Brazilians will take your word, and hold you accountable.</span></p>
<blockquote>
<p>“<span style="font-weight: 400;">If you say you’re going to be paying them withdrawals in less than an hour, and you don’t do that, they’re going to bombard you with complaints”</span></p>
</blockquote>
<p><span style="font-weight: 400;">“Don’t lie to them. Don’t make any promises, promises you cannot keep. That’s it,” he commented. </span></p>
<p><span style="font-weight: 400;">“Fastest payments, fastest withdrawals. If you say you’re going to be paying them withdrawals in less than an hour, and you don’t do that, they’re going to bombard you with complaints, public complaints, they’re going to bombard you with social networks, rightfully so, because we should not be stating what we cannot deliver.”</span></p>
<p><span style="font-weight: 400;">As <strong>Anastasiia Gepolova</strong>, Head of Marketing at <strong>Traffic Balance</strong>, reiterated a call regarding the critical nature of undertaking a sufficient amount of research, <strong>Vanda Silva</strong>, Chief Corporate Officer at <strong>Clever Advertising</strong>, issued a reminder regarding the need for a localised approach. A key topic that was delved into in the earlier stages of the discussion.</span></p>
<p><span style="font-weight: 400;">As the quartet of panellists were tasked with looking at what operators need to remember when beginning out in a region with particularly high traffic by moderator <strong>Gilda Caldas</strong>, Marketing Manager for Brazil at <strong>Afiliapub</strong>, Hovmand-Stilling reflected on a “steep learning curve” one year after moving from Better Collective’s Danish homeland.</span></p>
<p><span style="font-weight: 400;">Issuing a reminder that “it’s all about sports”, with football unsurprisingly highlighted, his key advice to operators centred around that of localisation.</span></p>
<blockquote>
<p>“<span style="font-weight: 400;">You just need to dive into the culture and do your research on cultural differences so you know how to promote.”</span></p>
</blockquote>
<p><span style="font-weight: 400;">“Remember, Brazil is definitely not just one market. Essentially, every state is very different. Their behaviour is very different. The interest of the people in every state is very different,” he noted.</span></p>
<p><span style="font-weight: 400;">As Silva echoed the comments of her fellow panellist, Gepolova first touched upon the attractive opportunity afforded to affiliates courtesy of the Brazilian region due to such a large volume of players. </span></p>
<p><span style="font-weight: 400;">“You just need to dive into the culture and do your research on cultural differences so you know how to promote. But overall, I think Brazil is a great market,” she advised.</span></p>
<p><span style="font-weight: 400;">Picking up the baton, Carvalhaes gave his own input on what operators, affiliates and media and marketing companies must keep in mind when pondering the decision to enter the region.</span></p>
<p><span style="font-weight: 400;">“Do your homework, try your best to understand the local culture. What happens a lot of times that I’ve seen that is operators from overseas come into Brazil, launch their business, Google Translate, put a sombrero on Ronaldinho and say, hey, that’s Brazilian enough,” he said.</span></p>
<p><span style="font-weight: 400;">Adding: “Then they don’t make it. Then you know what? The market’s not good. Is the market not good or you haven’t done your homework? Have you hired local talent that understands the culture and people and makes it relevant to them?”</span></p>
<blockquote>
<p>“…<span style="font-weight: 400;">the platforms are ever changing, the audience will move around, you have to adjust if you want to be relevant.”</span></p>
</blockquote>
<p><span style="font-weight: 400;">This saw talk quickly shift to that of acquisition driven by the aforementioned streaming and influencer communities, as Caldas asked about the role of these within the country versus more traditional means.</span></p>
<p><span style="font-weight: 400;">Silva confidently noted that traditional means still work, however, the importance of relevancy when aiming to appeal to players in each state was noted as critical. “We just have to make sure that we’re not speaking to 220 million,” she said.</span><span style="font-weight: 400;"><br /></span></p>
<p><span style="font-weight: 400;">Hovmand-Stilling continued: “In this region there is no way around it, you need to be doing streaming, you need to be working with influencers, you need to be in that whole social media sphere.</span></p>
<p><span style="font-weight: 400;">“That’s where it’s going on very much, the platforms are ever changing, the audience will move around, you have to adjust if you want to be relevant. That’s our approach.” </span></p>
<p><span style="font-weight: 400;">As Caldas steered the conversation to the process of working with new operators, Gepolova put the spotlight on trust when it comes to affiliate marketing in the igaming industry, while Carvalhaes issued a further warning in jumping the gun when labelling the country as regulated.</span></p>
<p><span style="font-weight: 400;">“We’re in a fantastic process, everybody here. We’ve been waiting for this for very long … we used to dream of the day Brazil would be a regulated market,” he stated.</span></p>
<blockquote>
<p>“…<span style="font-weight: 400;">I believe there is space for everyone, and everybody is going to find their niche to work on”</span></p>
</blockquote>
<p><span style="font-weight: 400;">With Hovmand-Stilling pointing to issues such as compliance, ethics and ensuring a sustainable setup for everyone, Silva reflected on the past when elaborating on the need to adapt.</span></p>
<p><span style="font-weight: 400;">“It’s going to be another big period of adaptation for a regulated market, which is good for everyone,” she explained.</span></p>
<p><span style="font-weight: 400;">“It’s good for the brands, good for the affiliates, and even good for the players that will be able to trust the brands. We are going to need to adapt ourselves to the values of the market.</span></p>
<p><span style="font-weight: 400;">“But everybody sees potential. You have more than 140 brands going for the licences. So everybody sees potential here. And I believe there is space for everyone, and everybody is going to find their niche to work on.” </span></p>
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