With the digital landscape constantly evolving, new challenges and opportunities emerge by the day. iGB Affiliate London 2024 stands as a crucial conclave for those keen on navigating the complex currents of the affiliate marketing world.
This conference is where the giants of yesterday meet today’s eager innovators — more than 200 companies vied for the attention of the 6,500 participants.
Capturing the attention of the top-tier affiliates requires more than just attendance; it demands distinction and relevance. AFFTER’s vibrant showcase at iGB London underlines a key principle — real-world interactions and experiences can forge stronger connections than any digital campaign.
An Affiliate Program that Captivates
AFFTER carved a niche for itself in the iGaming industry, boasting a proficient team with deep insights into the market. It impressed affiliates with a platform that didn’t just showcase an impressive array of gambling and betting offerings, but is also packed with powerful analytics, real-time statistics, and iron-clad data security.
By adopting an exclusive, invitation-only approach, AFFTER elevated the caliber of its business relationships. This strategy distinguished the affiliate program from its competitors and reinforced its commitment to fostering genuine, high-value partnerships in the industry.
AFFTER’s revelation of expanding its reach to new GEOs, including the strategically crucial regions of Eastern Europe and various Tier 1 and Tier 2 countries, demonstrates a keen understanding of market dynamics. Coupling high conversion rates with tailored local content forms a compelling proposition for affiliates scoping out the next big opportunity.
AFFTER’s Managing Director, Maxim Makovetskiy, talks more about the team, traffic sources, and more in his interview here.
Warming Up the Audience
When it comes to conferences, it’s important to consider that you’ll have a lot of competition at hand. A great marketing strategy at your booth will be for nothing if there are no audiences, so you must first attract attendees to your stand.
To do that, you should inform attendees of your presence at the event and what they should expect from you. Create anticipation through the following strategies:
- post on social networks and add applicable hashtags,
- use pop-ups and banners on your own website,
- publish SEO-optimized blog articles,
- employ PPC advertising with relevant keywords and target locations where your expected audiences are concentrated,
- promote through the host company’s banner ads and print ads (such as their magazines and event guides).
AFFTER utilised these strategies and went all out to boost visibility and engagement pre-conference. This resulted in a large crowd at their booth that ended with highly productive networking sessions and a wildly successful party during the event itself.
Cutting Through the Crowd
How do you ensure your booth isn’t just another stop in a long day of networking? By providing memorable experiences that attendees will not find anywhere else!
AFFTER’s exclusive partner, Parimatch, brought football legend Gary Cahill directly to the conference floor, drawing at least a hundred people to the booth. As if that wasn’t exciting enough, participants even stood a chance to win extraordinary prizes, including tickets to a Chelsea match, an exclusive opportunity to attend a private training session with the team, and a sought-after autograph session with Gary Cahill.
This masterstroke of marketing not only gathered crowds but also solidified AFFTER’s reputation as a brand that delivers unique, memorable experiences—a far cry from the conventional booth setup.
See how AFFTER turned a regular conference into an unforgettable experience filled with exclusive opportunities. Click here to watch the full video recap of the conference.
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Last week, Affiverse team members from across the globe gathered in the UK for iGB Affiliate London 2024. The event proved to be a pivotal gathering for industry players, shedding light on crucial insights that will shape the affiliate marketing landscape for the foreseeable future.
The iGB Affiliate event connected affiliates with iGaming operator affiliate programs and tech vendors in a live environment. Among the myriad of discussions and presentations, five key takeaways emerged, offering invaluable guidance for affiliates navigating the dynamic iGaming terrain:
1 Tracking and Quality Reign Supreme
Affiliates are increasingly discerning when it comes to selecting programs to promote. The quality of affiliate platforms and their tracking capabilities significantly influence these decisions. With heightened scrutiny on performance metrics, affiliates prioritise programs that offer robust tracking mechanisms and ensure transparency. In an era where data integrity is paramount, platforms must prioritise enhancing tracking capabilities to maintain their competitive edge.
2 The Power of Personal Connections
Despite the digital nature of affiliate marketing, personal relationships continue to be paramount. At iGB Affiliate London 2024, it became evident that face-to-face interactions remain invaluable, particularly for affiliates evaluating new programs. The desire to meet program representatives in person underscores the enduring significance of trust and rapport in forging successful partnerships, emphasising the human element amidst digital transactions. A healthy blend of face-to-face meetings, digital summits and remote working seems to be the way of the future.
3 Navigating Google SEO Dynamics
Google’s evolving algorithms remain a focal point of discussion among affiliates, with anticipation and apprehension regarding future developments. Martin Calvert, Marketing Director at ICS-digital and its sister agency ICS-translate, advocates for a steadfast focus on quality content and brand PR initiatives to navigate SEO uncertainties. By prioritising content excellence and strategic branding efforts, affiliates can weather algorithmic changes and maintain visibility amidst evolving search landscapes, highlighting the enduring value of content quality amidst algorithmic flux.
4 First-Party Data Imperative
As concerns surrounding cookie deprecation and attribution loom large, the spotlight has shifted to first-party data strategies. Assaf Dor, Founder of Cellxpert, emphasises the importance of prioritising first-party data acquisition, assuaging fears regarding attribution limitations. Dor contends that traditional attribution models, such as Last Click and 30 Day cookies, suffice for iGaming brands, underscoring the significance of leveraging proprietary data assets to navigate shifting data landscapes and ensure robust attribution frameworks.
5 Simplicity and Focus Propel Growth
Despite the proliferation of new brands saturating the market, success hinges on foundational principles. iGB Affiliate London 2024 showcased a plethora of emerging brands vying for attention, raising questions about competitive survival strategies. However, amidst the clamor, the importance of simplicity and focus emerged as guiding principles for success. By offering clear, actionable propositions and fostering supportive affiliate relationships, brands can distinguish themselves amidst the competitive landscape, emphasising the enduring value of simplicity and strategic clarity in driving organic growth over time.The industry shows no signs of slowing in growth as hundreds of new brands were seen on the Expo floor this year – but how will these brands compete to survive? Keeping things simple will suffice. Focus on the basics and your program will grow organically over time.
In Conclusion…
Thank you to each and every one of you who took time to visit us on the Affiverse stand. We thoroughly enjoyed meeting you all and seeing so many familiar faces. As part of the agenda, Affiverse Founder Lee-Ann Johnstone and Affiverse Agency Director, Leanna Klyne shared their vast affiliate marking experience on stage.
AMPLIFY is happening March 19-20
One event that you can’t afford to miss in March, is the Affiverse AMPLIFY Summit! We’re hosting this digital learning summit so that you can join us from wherever in the world you are.
Discover how you can gain On-Demand access to two days of industry experts sharing actionable insights to AMPLIFY your affiliate performance. This is for affiliates and affiliate managers working across ALL industries.
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Lloyd’s of London is rejecting the shift to home working with talks to remain at its listed headquarters in the heart of the City until the end of the next decade.
The world’s largest insurance market, which has been based at the “inside-out” building at One Lime Street since 1986, is in discussions with the Chinese owner of the property about extending its lease well beyond 2031, the Telegraph understands.
Lloyd’s is weighing options to diversify parts of the Grade 1 listed building as part of a revamp, including creating a large communal area with temporary working spaces for clients.
Swathes of the Richard Rogers-designed building could also be opened up to host conferences, general meetings, and other events under plans being considered to generate additional revenue.
It comes after the insurance market last year raised the prospect of moving out amid a widespread shift to home working that raised questions about whether it needed the same amount of office space.
Lloyd’s lease on the 298ft building, which is owned by Chinese insurance giant Ping An, runs until 2031, with a break clause in 2026.
Last July, the market said it would remain in the building until at least 2031. However, the talks to extend its lease further suggest it is confident of more people returning to the workplace in the medium to long term.
John Neal, chief executive of Lloyd’s, has been vocal in support of getting white collar workers back to the office since the pandemic.
It is believed that Lloyd’s bosses think that the future global insurance market is at a critical juncture. Members of the 335-year-old insurance market are gearing up to hire around 20,000 people over the next four years ahead of a deluge of activity.
Mr Neal previously said that City firms had a duty to get staff back into the office so that younger employees could develop their careers and learn from senior colleagues.
“I think it’s massively important for younger workers to experience in-person trading. We have the best talent in the world in London in the insurance industry,” he said.
“But we need to be with that talent to help develop them so the next generation can be better than my generation. We have a responsibility to the next generation.”
The Lloyd’s underwriting room is one of the City’s last face-to-face markets and has capacity for 7,000 people. Since the pandemic, it has also offered the ability to trade remotely.
It is known as the “inside-out” building because its lifts and pipework are on the outside of the property.
A Lloyd’s spokesman said: “We’re building the marketplace of the future, which means having both a fully integrated digital offering and a thriving physical space for our market to convene. While our workplace strategy and future leasing arrangements remain under consideration, our preference is to stay in the building if the right terms are agreed.”
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