\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! 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class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } Legal – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Tue, 26 Mar 2024 12:31:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Torfac digital marketing head joins Zee Media Network | News https://cbomo.com/torfac-digital-marketing-head-joins-zee-media-network-news/ https://cbomo.com/torfac-digital-marketing-head-joins-zee-media-network-news/#respond Tue, 26 Mar 2024 12:31:08 +0000 https://cbomo.com/torfac-digital-marketing-head-joins-zee-media-network-news/ [ad_1]

INDIA – Indian media company Zee Media Network has appointed former Torfac employee Kumar Ashish as manager of brand marketing and communication.

Kumar Ashish

Ashish (pictured) previously oversaw digital marketing at end-to-end research provider Torfac.

In his new role, Ashish will be responsible for overseeing the development and implementation of brand marketing strategies, as well as managing communication initiatives.

Ashish said: “I am thrilled to join Zee Media Network and contribute to its ongoing success. I look forward to collaborating with the talented team here to drive impactful brand initiatives and foster meaningful connections with our audience.”

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QMRA: Affiliate Quality Mark Launched by XY Legal Solutions After Great Success of Dutch KVA https://cbomo.com/qmra-affiliate-quality-mark-launched-by-xy-legal-solutions-after-great-success-of-dutch-kva/ https://cbomo.com/qmra-affiliate-quality-mark-launched-by-xy-legal-solutions-after-great-success-of-dutch-kva/#respond Tue, 12 Mar 2024 06:22:19 +0000 https://cbomo.com/qmra-affiliate-quality-mark-launched-by-xy-legal-solutions-after-great-success-of-dutch-kva/ [ad_1]

Pictured: Steven Vrolijk, QMRA (and KVA) Founder

QMRA (Quality Mark Responsible Affiliates International) was launched at the beginning of February 2024, where BetterWorldCasinos.com and Game Lounge were launching members. Quickly after launch, Gaming Innovation Group (GiG) came to an agreement with QMRA. They started with adding three websites to the Quality Mark (Sweden, UK and Germany).

After Unilead offered a Swedish website, Leadstar Media (a globally focused iGaming affiliate company, based in Sweden), decided to start compliance procedures for four German websites. Next to that, Leadstar started compliance procedures at KVA for one of their Dutch websites.

The Decision to Launch

XY Legal Solutions, founder of the Dutch ‘Keurmerk Verantwoorde Affiliates (KVA)’, decided to launch the Quality Mark Responsible Affiliates (QMRA), for six regulated markets: Spain, Norway, The United Kingdom, Denmark, Germany and Sweden.

In the second week after the launch, QMRA added USA (Michigan) as one of the optional markets. Poland, Estonia and Belgium will be added soon.

The decision to launch this new Quality Mark stems from the tremendous success of KVA. The Dutch situation has demonstrated the need for an affiliate quality mark. No country has a quality mark like KVA. We now aim to change that.

Compliance demands for iGaming are growing for all regulated markets. For affiliates, it is becoming more and more important to show they are able to keep up with compliance standards. A quality mark helps affiliates demonstrate to operators that they are trustworthy. Next to that, the QMRA compliance procedures will help the affiliate to understand relevant legislation. 

Q&A with Steven Vrolijk, Managing Partner at XY Legal Solutions

We caught up with Steven Vrolijk, Managing Partner at XY Legal Solutions to discover more, post-launch…

Q. What does QMRA mean for the iGaming industry?

A. Regulatory compliance for affiliates has been important in the past. Nowadays, compliance demands for affiliates are growing for most regulated markets. Various markets even imposed complete advertising bans (Italy, Belgium, where Belgium accepted affiliation as an exemption later on).

QMRA is an evidence-based initiative for affiliate compliance. Evidence in this case meaning that our organisation (XY Legal Solutions B.V.) launched a Quality Mark for the Dutch market before (https://kva.nl/). KVA has been, and still is, a great success. Most of the Dutch affiliates are KVA members, and various operators either recognise us (bet365, Unibet, Jack’s, 777 etc.) and some decided to work closely with us (LeoVegas, 711, Tombola).

Operators, as well as the authorities, appreciate affiliates who indicate that compliance is an important part of their operations. Having a quality mark on the website, which is based upon real compliance checks (based on the relevant legislation for that affiliate), is beneficial to the affiliate. Next to that, as QMRA is a serious and evidence-based project, consumers will place more trust in websites with a QMRA Quality Mark.

Q. Why should affiliates join?

A. QMRA is available for different markets. The choice for these markets is based upon the fact that affiliates are interested in working within those markets. Plus, of course, the fact that these markets are regulated. Affiliates joining QMRA will receive a compliance check of their website (performed by our legal specialists), based on the legislation relevant for that country. Next to that, affiliates will profit from exposure (as they will be listed on the members page: https://qmra.eu/members/affiliates/). They will receive a backlink as well, where we will expect them to only place our logo in the footer (with a no follow link, linking to the members page).

KVA has proven to be successful. QMRA has the same potential. Well known companies like Gaming Innovation Group, Game Lounge and Leadstar Media have already offered multiple websites for our compliance procedures. We aim to become a household seal of approval for the international iGaming Industry. We have more than 10 members at this very moment.

Q Can you summarise QMRA in a single sentence?

 A. A much needed, proven concept, compliance quality mark for international iGaming affiliates.

Q. What was the inspiration behind the launch? 

A. The highly successful launch of Dutch Quality Mark KVA, and the fact that iGaming is highly regulated. For operators, it is important to work with trustworthy affiliates. Having QMRA is a sign of being trustworthy and compliance focused.

 Q. What does this launch mean for affiliates and why should they join?

 A. In short, we’ll help the affiliate with a better focus on compliance. Next to this, exposure on a highly potential project will not hurt.

 Q. What are the unique benefits of QMRA?

A. QMRA is promising. Right after launch, we already managed to add more than 10 members to our initiative. This has to do with our proven KVA Quality Mark work. Affiliates will benefit from compliance support and exposure.

Q. Can you comment on the success of the launch to date? Any lessons learned/ plans for future change?

A. The launch has been a great success! As said, multiple members already joined. Well known affiliate companies are working with us. The news has been spreading quickly. Plans for the future: Poland, Belgium and Estonia will be added to the list of markets!

Active as an affiliate within Norway, Denmark, Germany, Sweden, UK, Belgium, Spain, Estonia, Poland or USA Michigan? Join QMRA and show to operators, regulators and visitors that you have a strong focus on compliance!

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Leveling the Playing Field: How Online Marketing Can Transform Your Legal Practice https://cbomo.com/leveling-the-playing-field-how-online-marketing-can-transform-your-legal-practice/ https://cbomo.com/leveling-the-playing-field-how-online-marketing-can-transform-your-legal-practice/#respond Thu, 10 Aug 2023 04:09:47 +0000 https://cbomo.com/leveling-the-playing-field-how-online-marketing-can-transform-your-legal-practice/ [ad_1]

In today’s highly competitive legal landscape, traditional marketing methods are no longer enough to ensure the success and growth of legal practice. With the rise of the internet and digital technologies, online marketing has become an essential tool for law firms to level the playing field and reach a wider audience. In this article, we will explore the various ways in which online marketing can transform your legal practice, empowering you to stay ahead of the curve.

Enhancing Visibility and Reach

The first way online marketing can transform your legal practice is by enhancing your visibility and reach. In the digital age, potential clients are increasingly turning to search engines and social media platforms to find legal services. By implementing effective search engine optimization (SEO) strategies, you can ensure that your website ranks higher in search engine results, making it more likely for potential clients to discover your practice.

Additionally, social media platforms provide an excellent opportunity to expand your reach and engage with your target audience. Through targeted advertising campaigns and regular content creation, you can establish a strong online presence and connect with potential clients who may not have been aware of your practice otherwise.

Building Credibility and Trust

Building credibility and trust is crucial in the legal industry, and online marketing can play a pivotal role in achieving this. One effective strategy is content marketing, where you create and distribute valuable, informative content that showcases your expertise and addresses the legal concerns of your target audience. By consistently producing high-quality blog posts, articles, and videos, you position yourself as a thought leader and establish credibility in your field.

Testimonials and client reviews are another powerful way to build trust online. Encouraging satisfied clients to leave reviews on your website or third-party platforms can significantly influence potential clients’ decision-making process. Positive reviews serve as social proof and demonstrate the quality and trustworthiness of your legal services.

Targeted Advertising and Lead Generation

Online marketing enables precise targeting of your ideal client base through various advertising platforms. By utilizing tools such as Google Ads or social media advertising, you can create highly targeted campaigns that reach individuals who are actively searching for legal services or fit your predefined demographic criteria. This level of specificity ensures that your marketing efforts are focused on reaching the right audience, leading to a higher conversion rate and a better return on investment (ROI).

Lead generation is another significant benefit of online marketing. By employing lead generation strategies such as creating compelling landing pages, offering downloadable resources, or hosting webinars, you can capture contact information from potential clients who have shown interest in your services. These leads can then be nurtured through email marketing campaigns, increasing the likelihood of converting them into paying clients.

Expanding Client Communication and Engagement

Online marketing channels provide opportunities for improved client communication and engagement. With the rise of social media and messaging platforms, law firms can directly interact with clients in real time, addressing their concerns and answering their questions promptly. This level of responsiveness not only enhances client satisfaction but also builds strong relationships that can lead to positive referrals and repeat business.

Email marketing is another powerful tool for staying connected with clients. By sending out regular newsletters or updates, you can keep your clients informed about changes in the legal landscape, important deadlines, or recent case victories. This proactive approach demonstrates your commitment to client service and fosters long-term loyalty.

Tracking and Analytics for Informed Decision-Making

One of the most significant advantages of online marketing is the ability to track and analyze the performance of your campaigns. With tools like Google Analytics, you can gain valuable insights into website traffic, user behavior, and conversion rates. This data-driven approach allows you to make informed decisions about your marketing strategies, identifying what is working and what needs improvement.

By continually monitoring and analyzing key metrics, you can refine your online marketing efforts, ensuring that your resources are allocated to the most effective channels and campaigns. This iterative process enables you to adapt to changing market trends and stay ahead of your competition.

Online marketing for lawyers has become an indispensable tool for law firms looking to level the playing field and succeed in today’s digital age. From enhancing visibility and reach to building credibility and trust, the benefits are far-reaching. By utilizing targeted advertising, improving client communication, and leveraging analytics, you can transform your legal practice and attract a broader client base. Embracing online marketing strategies is no longer an option; it is a necessity for staying competitive and thriving in the modern legal landscape.









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The ChatGPT Blueprint: 5 Strategies for Marketing and Business Development Success | Legal Marketing Association (LMA) https://cbomo.com/the-chatgpt-blueprint-5-strategies-for-marketing-and-business-development-success-legal-marketing-association-lma/ https://cbomo.com/the-chatgpt-blueprint-5-strategies-for-marketing-and-business-development-success-legal-marketing-association-lma/#respond Fri, 07 Jul 2023 23:21:48 +0000 https://cbomo.com/the-chatgpt-blueprint-5-strategies-for-marketing-and-business-development-success-legal-marketing-association-lma/ [ad_1]

By Rebecca Edwards Hnatowski, a legal marketer with 15-years of experience advising attorneys on marketing and business development best practices

I think we can all agree that the idea of robots taking over the world is starting to feel like it could really happen. Am I nervous? Absolutely. But until that happens, why not leverage the benefits of AI—specifically Chat GPT—to our advantage? This article provides five ideas on how to leverage the platform to streamline your marketing and business development efforts.

1. Research

It is easy to get overwhelmed by legal jargon when you are first starting out in this field (and honestly many times thereafter). I remember having the toughest time comprehending securities litigation. It would have been so helpful to type, “Explain securities litigation in simple terms” into a platform and get digestible results.

2. Generating a first draft

We all have been here: drafting a practice description from scratch; pulling together a new bio with limited information; attempting to lay out the elements of a new regulation so you have a starting point for a legal alert. These are all things that you can ask Chat GPT to help you with.

3. Brainstorming content

Similar to generating a first draft, you can use ChatGPT for content generation. You could ask, “What are the top five impacts of the Corporate Transparency Act?” Then, select the one that speaks to you and write an alert, blog, or LinkedIn post, using that idea as your inspiration.

4. Creating a jazzy headline

We all know by now that a good title increases the probability that folks will read your content. So why not ask ChatGPT for help? Darryl Cross, Executive Sales Coach at Norton Rose Fulbright, does exactly that, using these terms, “Show me 5 suggested headlines for this webinar/article.” Select the headline that you would actually click on and use that for your piece. And yes, I did use it to generate a better title for this article.

5. Repurposing materials

David Ackert, the founder/CEO of Ackert, Inc., recently shared on LinkedIn how he uses the tool to repurpose content: “I turn to it often to summarize and repurpose content. It turns out that blog I wrote last year still has legs; it just needed an AI makeover. In a matter of seconds, ChatGPT revises it into a new piece I can edit and reuse.” Repurposing evergreen content is one of the easiest tools in your toolbelt to stay top of mind. With ChatGPT, it becomes even easier.

My biggest tip, though, is to sign up for ChatGPT and play around with the platform. You’ll quickly realize that it is a massive resource for marketing and business development. A very solid silver lining ahead of total robot domination.

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Quintessa Marketing: Revolutionizing the Legal Lead Generation Industry https://cbomo.com/quintessa-marketing-revolutionizing-the-legal-lead-generation-industry/ https://cbomo.com/quintessa-marketing-revolutionizing-the-legal-lead-generation-industry/#respond Sat, 15 Apr 2023 01:20:01 +0000 https://cbomo.com/quintessa-marketing-revolutionizing-the-legal-lead-generation-industry/ [ad_1]

As the legal industry continues to evolve, law firms are constantly searching for new and innovative ways to attract clients and grow their businesses. In recent years, one company has emerged as a national leader in generating legal retainers for personal injury lawyers and law firms: Quintessa Marketing.

Founded with a mission to provide high-quality legal leads through cutting-edge digital marketing strategies, Quintessa Marketing has quickly become one of the most trusted and successful companies in the industry. This article will take a closer look at what sets Quintessa apart from its competition, including its impressive conversion rate, professional Intake Department, and commitment to staying ahead of the curve with its digital marketing strategies.

Impressive Conversion Rates

One of the hallmarks of Quintessa Marketing is its impressive conversion rate for turning leads into paying clients. Quintessa’s leads convert at a rate of 50-60%! This remarkable success rate can be attributed to the company’s careful vetting process. Their process ensures that only the highest-quality leads are passed on to their clients. Quintessa’s team understands that for law firms to be successful, they need to be able to close deals with potential clients. By providing leads that have already been screened and deemed to be strong prospects, Quintessa takes the guesswork out of the equation and allows law firms to focus on providing top-notch service to their clients.

Professional Intake Department

At the heart of Quintessa’s success is its professional Intake Department, which is staffed with highly trained individuals who specialize in vetting leads. This team of experts is dedicated to ensuring that every lead is thoroughly evaluated and that only the best prospects are passed on to clients. By investing in its Intake Department, Quintessa sets itself apart from industry competitors, who may rely on less-experienced staff members or even automated processes to evaluate their leads. This commitment to quality is one of the reasons why Quintessa Marketing has been able to maintain such a high conversion rate for its leads, especially MVA leads

Cutting-Edge Digital Marketing Strategies

Quintessa Marketing is never content to rest on its laurels. Quintessa is always looking for new and innovative ways to generate high-quality leads for its clients. Through its rigorous intake process and the use of cutting-edge digital marketing strategies, Quintessa has been able to stay ahead of the curve and consistently provide top-notch service to the lawyers and law firms that trust them.

One of the keys to Quintessa’s success is its focus on using data-driven insights to guide its marketing strategies. By analyzing market trends and consumer behavior, Quintessa’s team can tailor their campaigns to reach the right audience at the right time. This attention to detail has helped the company secure thousands of leads each month, making it one of the most successful legal lead generation companies in the country. 

Quintessa Marketing is a true leader in the legal lead generation industry. Quintessa has helped law firms all over the country grow their businesses and find new clients by giving them high-quality leads that have been carefully vetted by a team of experts. With a commitment to excellence and a desire to stay ahead of the curve with its digital marketing strategies, Quintessa is set to continue to lead the industry for years to come.

FAQs

How does Quintessa Marketing ensure that its leads are of high quality? 

Quintessa Marketing has a professional intake department staffed with highly trained professionals who vet leads to ensure that only the highest quality leads are passed on to clients.

What digital marketing strategies does Quintessa Marketing use? 

Quintessa Marketing uses a combination of digital marketing strategies, including search engine optimization, pay-per-click advertising, social media marketing, and email marketing.

What makes Quintessa Marketing different from other lead generation companies?

Quintessa Marketing delivers retainers. The legal lead company’s focus on generating high-quality leads that are more likely to convert into clients sets them apart from other lead-generation companies.

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Bankrupt FTX affiliate Alameda sues Grayscale https://cbomo.com/apiclick-aspxreffexrssaidtid640aea45ccc84a0eba251670baebd367urlhttps%3a%2f%2fwww-reuters-com%2flegal%2fbankrupt-ftx-affiliate-alameda-sues-grayscale-2023-03-06%2fc6622518551993216916mkten/ https://cbomo.com/apiclick-aspxreffexrssaidtid640aea45ccc84a0eba251670baebd367urlhttps%3a%2f%2fwww-reuters-com%2flegal%2fbankrupt-ftx-affiliate-alameda-sues-grayscale-2023-03-06%2fc6622518551993216916mkten/#respond Fri, 10 Mar 2023 08:28:55 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid640aea45ccc84a0eba251670baebd367urlhttps%3a%2f%2fwww-reuters-com%2flegal%2fbankrupt-ftx-affiliate-alameda-sues-grayscale-2023-03-06%2fc6622518551993216916mkten/ [ad_1]

March 7 (Reuters) – FTX said on Monday its affiliate Alameda Research had sued Grayscale Investments and its owner, cryptocurrency conglomerate Digital Currency Group (DCG), alleging the digital asset manager was “enriching itself at shareholders’ expense”.

In a lawsuit filed with a Delaware court on Monday, Alameda attacked Grayscale for its high fees and its refusal to allow investors to redeem their shares from its two crypto-focused trusts, the Grayscale Bitcoin Trust (GBTC) and the Grayscale Ethereum Trust.

DCG is already under pressure after its unit Genesis Global Trading’s bankruptcy, spurred by a crypto rout last year that was worsened by the high-profile collapse of FTX.

Last year, Grayscale had sued the U.S. Securities and Exchange Commission after the regulator rejected the company’s proposal to convert GBTC into an exchange traded fund (ETF).

However, Grayscale is still charging fees far bigger than those typically paid to advisers on crypto-tied ETFs, Alameda alleged.

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“The lawsuit filed by Sam Bankman-Fried’s hedge fund, Alameda Research, is misguided. Grayscale has been transparent in our efforts to obtain regulatory approval to convert GBTC into an ETF – an outcome that is undoubtedly the best long-term product structure for Grayscale’s investors,” a spokesperson for Grayscale said.

Alameda said it was suffering “hundreds of millions of dollars in harm” because of Grayscale’s actions.

Reporting by Niket Nishant in Bengaluru; Editing by Krishna Chandra Eluri and Shailesh Kuber

Our Standards: The Thomson Reuters Trust Principles.

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