Oscar Mayer, the 140-year-old business known for its hot dogs, bacon, and other processed meats, is launching vegan options for the first time. The company hopes its vegan hot dogs and sausages will taste similar to the real thing, from taste to color to bite, according to a press release.
The vegan options grew out of a partnership between Oscar Mayer’s parent company, Kraft Heinz, and TheNotCompany, a $1.5 billion plant-based startup with multi-million dollar investments from Jeff Bezos. In November, The Kraft Heinz Not Company launched the first plant-based Kraft Mac & Cheese in the U.S., supplementing earlier launches of Kraft NotCheese Slices and NotMayo.
Oscar Mayer’s vegan sausages, called NotSausage, will arrive on grocery store aisles in Italian and Bratwurst flavors and the company’s vegan hot dogs, called NotHotDog, will have one flavor.
Related: Mac Without Cheese? Kraft’s Newest Product Is Going Vegan
Credit: Business Wire
“What the consumer is expecting is a product replica, a product that looks and performs like the animal-based item,” Kraft Heinz NotCo CEO Lucho Lopez-May told Axios.
Kraft Heinz NotCo intends to create vegan products in other categories, according to the press release, and recently started expanding internationally.
Credit: Business Wire
The new vegan options will debut on March 12 at Expo West, a natural, organic, and healthy products trade show, and arrive on retail shelves later this year.
Related: Vegan Brands Are Swinging For Our Greatest Hope: Gen Z
Oscar Mayer is the second most-consumed hot dog brand in the U.S., according to Statista research, with 62.17 million Americans eating its hot dogs in 2020.
Kraft Heinz NotCo has had success with its vegan spins on popular offerings before. The company’s NotCheese Slices were the No. 1 branded plant-based cheese slices in dollar sales within eight weeks of launch, according to a brand representative.
Still, the plant-based meat industry is facing a unique set of challenges, with companies such as Beyond Meat and Impossible Foods seeing revenue drop and employee shares fall in value. Factors like taste, cost, and texture could be barriers to adopting plant-based alternatives, per the Good Food Institute.
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This article originally appeared on Business Insider.
Take all the sports that run on ESPN and ABC. Add all the sports that run on Fox. And all of the sports that run on TNT and TBS.
Now combine them on one streaming service.
That’s what’s coming this fall, via a new joint venture, co-owned by Disney, Warner Bros. Discovery, and Fox Corp.
We still don’t know some crucial details — including how much this thing is going to cost consumers when it launches.
But it’s a very big deal: For many people, sports — and specifically, NFL football — are the main reason to watch and pay for conventional TV. Now a huge swath of that will be available as a stand-alone streaming product. If it takes off, it will reorder the TV landscape.
Worth noting: Paramount’s CBS and Comcast’s NBC are not members of this joint venture, and both of those companies have significant NFL contracts as well as other major sports; CBS, for instance, shares the rights to college basketball’s March Madness tournament.
So this service — name TBD, as well as the management team that will run it — won’t be a full replacement for sports fans.
But it’s going to be a significant change from the past, when TV networks kept their most valuable sports programming on their linear networks, even as they tried to build up their streaming options.
People who are already watching sports on Disney-owned ESPN and the other channels that are joining the joint venture won’t lose access to those games, which will stay on the linear channels.
And a person familiar with Disney’s plans says the company still intends to go forward with its plan to sell a stand-alone streaming version of ESPN.
Fox, Disney-owned ESPN, and Warner Bros. Discovery will jointly start a new sports-streaming service. Icon Sportswire/Getty Images via BI
It’s worth noting that all three TV giants have tried a version of a streaming joint venture before. Fox was a founding member of Hulu when that service launched in 2007, and Disney later joined the consortium as an equal partner.
The company that was formerly known as Time Warner, which is now part of Warner Bros. Discovery, also joined Hulu at one point.
And one thing we learned from that joint venture was that big TV networks often have competing interests that can make maintaining that kind of structure a touch-and-go affair.
But the big picture is this: Sports is the last major thing keeping traditional TV alive.
Now the three of the biggest players in TV are going try a very tricky balancing act — putting some of their most valuable, most expensive programming on a separate service while hoping that enough audience sticks with their existing channels to keep them going at the same time.
It’s a fascinating, high-stakes bet.
The companies announced the new service with this press release:
ESPN, a subsidiary of The Walt Disney Company, FOX and Warner Bros. Discovery have reached an understanding on principal terms to form a new Joint Venture (JV) to build an innovative new platform to house a compelling streaming sports service. The platform brings together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports rights — including content from all the major professional sports leagues and college sports. The formation of the pay service is subject to the negotiation of definitive agreements amongst the parties. The offering, scheduled to launch in the fall of 2024, would be made available directly to consumers via a new app. Subscribers would also have the ability to bundle the product, including with Disney+, Hulu and/or Max.
The platform would aggregate content to offer fans an extensive, dynamic lineup of sports content, aiming to provide a new and differentiated experience to serve sports fans, particularly those outside of the traditional pay TV bundle.
By subscribing to this focused, all-in-one premier sports service, fans would have access to the linear sports networks including ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, FOX, FS1, FS2, BTN, TNT, TBS, truTV, as well as ESPN+.
Key Highlights:
ESPN, FOX and Warner Bros. Discovery would form a new joint venture to develop, launch and operate a streaming sports bundle of linear networks and certain DTC sports content and services.
Each entity would own one-third of the JV, have equal board representation and license their sports content to the joint venture on a non-exclusive basis.
The service would have a new brand with an independent management team.
Bob Iger, Chief Executive Officer of The Walt Disney Company said, “The launch of this new streaming sports service is a significant moment for Disney and ESPN, a major win for sports fans, and an important step forward for the media business. This means the full suite of ESPN channels will be available to consumers alongside the sports programming of other industry leaders as part of a differentiated sports-centric service. I’m grateful to Jimmy Pitaro and the team at ESPN, who are at the forefront of innovating on behalf of consumers to create new offerings with more choice and greater value.”
Lachlan Murdoch, Executive Chair and Chief Executive Officer of FOX said, “We’re pumped to bring the FOX Sports portfolio to this new and exciting platform. We believe the service will provide passionate fans outside of the traditional bundle an array of amazing sports content all in one place.”
David Zaslav, Chief Executive Officer of Warner Bros. Discovery, said “At WBD, our ambition is always to connect our leading content and brands with as many viewers as possible, and this exciting joint venture and the unparalleled combination of marquee sports rights and access to the greatest sporting events in the world allows us to do just that. This new sports service exemplifies our ability as an industry to drive innovation and provide consumers with more choice, enjoyment and value and we’re thrilled to deliver it to sports fans.”
More details, including pricing, will be announced at a later date.
The new sports-streaming venture will have sports from professional and college leagues.
ESPN-Fox-WBD handout
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Dunkin’ is introducing alcoholic versions of its popular drinks, Dunkin’ Spiked Iced Coffees and Iced Teas, with an official announcement released on Monday.
The malt-based beverages, set for release in early September, will feature eight flavors inspired by Dunkin’s iced coffee and tea varieties. The move comes as the ready-to-drink sector has been gaining significant traction and massive growth, with over $10 billion in U.S. sales over the last year, according to an NIQ report, per CNN.
“You can start and end your day with Dunkin’, which is a testament to our continuous drive for innovation and understanding our fans’ desires,” Dunkin’ president Scott Murphy told the outlet.
Dunkinspiked.com
Dunkin’s Spiked Iced Coffee will be available in four flavors: original, caramel, mocha, and vanilla. They contain about 30 milligrams of caffeine and 6% alcohol.
The hard tea line, consisting of flavors like slightly sweet, half and half, strawberry dragonfruit, and mango pineapple, will contain 5% alcohol and caffeine levels ranging from 15 to 30 milligrams.
Both products will be sold in variety packs and individual packs, but they won’t be available at Dunkin’ locations due to alcohol regulations.
Related: ‘It’s A Sad Day’: Dunkin’ Fans Devastated After Chain Eliminates Beloved Menu Item
Dunkinspiked.com
The launch will begin in 12 U.S. states (Connecticut, Delaware, Florida, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Texas, and Vermont).
However, entering the hard coffee segment may be challenging. While coffee-spiked cocktails like the espresso martini have gained popularity at bars and restaurants, packaged hard coffee struggles to gain traction in the market, The Washington Post reported in 2022.
Last year, Pabst Blue Ribbon discontinued its hard coffee line, after only a three-year run, due to poor sales. In 2020, a partnership between Molson Coors and La Colombe to sell spiked cold brew was discontinued within six months of its launch, per The Post.
“You’d think putting two rock stars together, cold brew and alcohol, would make a great combo,” Randy Anderson, an independent consultant to the cold-brew industry, told the outlet. “But it reminds me of the 2004 Olympic ‘Dream Team.’ You’ve got LeBron, you’ve got Dwyane Wade — and they absolutely sucked.”
Related: One of the World’s Biggest Alcohol Companies Just Appointed Its First Woman CEO
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Scoop: Nike’s Launching Group Fitness Studios Fitt Insider
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