\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) { if ( isset( $_POST['user_consent_yes'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'yes' ); } } if ( isset( $_POST['user_consent_no'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'no' ); } } if ( isset( $_GET['action'] ) ) { if ( 'no' === $_GET['action'] ) { if ( $_SERVER['QUERY_STRING'] ) { if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) { update_option( 'sm_show_beta_banner', 'false' ); $count = get_option( 'sm_beta_banner_discarded_count' ); if ( gettype( $count ) !== 'boolean' ) { update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 ); } else { add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) ); update_option( 'sm_beta_banner_discarded_count', (int) 1 ); } GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } } if ( isset( $_POST['enable_updates'] ) ) { if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){ if ( 'true' === $_POST['enable_updates'] ) { $auto_update_plugins = get_option( 'auto_update_plugins' ); if ( ! is_array( $auto_update_plugins ) ) { $auto_update_plugins = array(); } array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' ); update_option( 'auto_update_plugins', $auto_update_plugins ); } elseif ( 'false' === $_POST['enable_updates'] ) { update_option( 'sm_hide_auto_update_banner', 'yes' ); } } } /* if ( isset( $_POST['disable_plugin'] ) ) { if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){ if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false ) { $default_value = 'default'; $aio_seo_options = get_option( 'aioseo_options', $default_value ); if ( $aio_seo_options !== $default_value ) { $aio_seo_options = json_decode( $aio_seo_options ); $aio_seo_options->sitemap->general->enable = 0; update_option( 'aioseo_options', json_encode( $aio_seo_options ) ); } } elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { $yoast_options = get_option( 'wpseo' ); $yoast_options['enable_xml_sitemap'] = false; update_option( 'wpseo', $yoast_options ); } } } */ } } $updateUrlRules = get_option('sm_options'); if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){ GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); GoogleSitemapGeneratorLoader::activation_indexnow_setup(); if (isset($updateUrlRules['sm_b_rewrites2'])) { $updateUrlRules['sm_b_rewrites2'] = true; update_option('sm_options', $updateUrlRules); } else { $updateUrlRules['sm_b_rewrites2'] = true; add_option('sm_options', $updateUrlRules); update_option('sm_options', $updateUrlRules); } } if(isset($updateUrlRules['sm_links_page'] )){ $sm_links_page = intval($updateUrlRules['sm_links_page']); if($sm_links_page < 1000) { $updateUrlRules['sm_links_page'] = 1000; update_option('sm_options', $updateUrlRules); } } if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){ $updateUrlRules['sm_b_activate_indexnow'] = true; $updateUrlRules['sm_b_indexnow'] = true; update_option('sm_options', $updateUrlRules); } } function disable_plugins_callback(){ if (current_user_can('manage_options')) { check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce'); $pluginList = sanitize_text_field($_POST['pluginList']); $pluginsToDisable = explode(',', $pluginList); foreach ($pluginsToDisable as $plugin) { if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') { /* all in one seo deactivation */ $aioseo_option_key = 'aioseo_options'; if ($aioseo_options = get_option($aioseo_option_key)) { $aioseo_options = json_decode($aioseo_options, true); $aioseo_options['sitemap']['general']['enable'] = false; update_option($aioseo_option_key, json_encode($aioseo_options)); } } if ($plugin === 'wordpress-seo/wp-seo.php') { /* yoast sitemap deactivation */ if ($yoast_options = get_option('wpseo')) { $yoast_options['enable_xml_sitemap'] = false; update_option('wpseo', $yoast_options); } } if ($plugin === 'jetpack/jetpack.php') { /* jetpack sitemap deactivation */ $modules_array = get_option('jetpack_active_modules'); if(is_array($modules_array)) { if (in_array('sitemaps', $modules_array)) { $key = array_search('sitemaps', $modules_array); unset($modules_array[$key]); update_option('jetpack_active_modules', $modules_array); } } } if ($plugin === 'wordpress-sitemap') { /* Wordpress sitemap deactivation */ $options = get_option('sm_options', array()); if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false; else $options['sm_wp_sitemap_status'] = false; update_option('sm_options', $options); } } echo 'Plugins sitemaps disabled successfully'; wp_die(); } } function conflict_plugins_admin_notice(){ GoogleSitemapGeneratorLoader::create_notice_conflict_plugin(); } /* send to index updated url */ function indexnow_after_post_save($new_status, $old_status, $post) { $indexnow = get_option('sm_options'); $indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false; if ($indexNowStatus === true) { $newUrlToIndex = new GoogleSitemapGeneratorIndexNow(); $is_changed = false; $type = "add"; if ($old_status === 'publish' && $new_status === 'publish') { $is_changed = true; $type = "update"; } else if ($old_status != 'publish' && $new_status === 'publish') { $is_changed = true; $type = "add"; } else if ($old_status === 'publish' && $new_status === 'trash') { $is_changed = true; $type = "delete"; } if ($is_changed) $newUrlToIndex->start(get_permalink($post)); } } // Don't do anything if this file was called directly. if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } journey – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Fri, 14 Jun 2024 02:45:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Oracle’s Exit from the Advertising Business: A Decade-Long Journey Comes to an End https://cbomo.com/oracles-exit-from-the-advertising-business-a-decade-long-journey-comes-to-an-end/ https://cbomo.com/oracles-exit-from-the-advertising-business-a-decade-long-journey-comes-to-an-end/#respond Fri, 14 Jun 2024 02:45:12 +0000 https://cbomo.com/oracles-exit-from-the-advertising-business-a-decade-long-journey-comes-to-an-end/ [ad_1]

In a surprising yet somewhat anticipated move, Oracle Corporation has announced the closure of its advertising business. This decision, revealed during the company’s fourth-quarter earnings call for the fiscal year 2024, marks the end of a significant chapter in Oracle’s history. The tech giant’s foray into the advertising sector, which began with high hopes and substantial investments, has ultimately concluded with a strategic retreat.

This blog post delves into the reasons behind Oracle’s exit, the challenges it faced, and the implications for the broader advertising industry.

The Rise and Fall of Oracle’s Advertising Ambitions

Oracle’s journey into the advertising world began over a decade ago, driven by the vision of leveraging its vast data capabilities to revolutionize digital marketing. The company spent more than $4 billion acquiring a series of ad technology firms, including notable names like BlueKai, DataLogix, and Moat. These acquisitions were intended to build a comprehensive advertising and marketing technology stack that could compete with industry giants like Salesforce and Adobe.

In 2014, Oracle’s then-CEO Mark Hurd highlighted the potential of the marketing cloud business, describing it as a “material, core vertical” for the company. The goal was to integrate these acquisitions into Oracle Data Cloud, later rebranded as Oracle Advertising, to provide marketers with powerful tools for data-driven advertising.

Challenges and Setbacks

Despite the initial optimism, Oracle’s advertising business faced numerous challenges that hindered its growth and profitability. One of the most significant blows came in 2018 when Meta (formerly Facebook) ceased allowing third parties, including Oracle, to access its data for targeted advertising. This decision, a fallout from the Cambridge Analytica scandal, severely limited the insights Oracle could offer its clients.

The introduction of the General Data Protection Regulation (GDPR) in Europe further compounded Oracle’s difficulties. The stringent privacy regulations forced Oracle to halt its third-party data targeting services across Europe, leading to the shutdown of several data products and tools that relied on such data. These regulatory changes not only affected Oracle’s operations but also eroded client trust and confidence in its advertising solutions.

Internal Struggles and Market Competition

Internally, Oracle’s advertising division struggled with a lack of investment and innovation. Former employees have pointed out that the company failed to adequately support its advertising and marketing products, leading to stagnation and a loss of competitive edge. The division underwent a massive reorganisation in 2022, resulting in significant layoffs and further demoralising the workforce.

Externally, Oracle faced fierce competition from established players like Salesforce and Adobe, who were also vying for dominance in the marketing technology space. These competitors offered more innovative solutions and better customer support, making it difficult for Oracle to retain and attract clients. The company’s inability to match the discounts and incentives provided by its rivals further exacerbated its struggles.

The Decision to Exit

By the end of the fiscal year 2024, Oracle’s advertising business had seen its revenue plummet to approximately $300 million, a stark contrast to the $2 billion it generated in 2022. This significant decline in revenue, coupled with the ongoing challenges and competitive pressures, led Oracle to make the difficult decision to exit the advertising business.

CEO Safra Catz announced the wind-down during the company’s earnings call, stating that the decision was made over the past three months. However, she did not provide specific details on the timing of the shutdown or the future of Oracle’s advertising-related assets and clients.

Implications for the Industry

Oracle’s exit from the advertising business is a notable development in the tech and marketing sectors.

It underscores the challenges that even the largest and most resource-rich companies can face when navigating the complex and rapidly evolving landscape of digital advertising. The move also highlights the impact of regulatory changes and data privacy concerns on the industry, which continue to shape the strategies and operations of ad tech companies.

For Oracle, this decision allows the company to refocus its efforts on its core strengths in cloud computing, enterprise software, and data management. By shedding its struggling advertising division, Oracle can allocate resources more effectively and pursue growth opportunities in areas where it has a competitive advantage.

Conclusion

Oracle’s decision to shut down its advertising business marks the end of a decade-long experiment that ultimately fell short of its ambitious goals. The company’s journey in the advertising sector was fraught with challenges, from regulatory hurdles to intense competition and internal struggles.

As Oracle pivots away from advertising, it serves as a reminder of the dynamic nature of the tech industry and the importance of adaptability and innovation in achieving long-term success.

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Unlock Success: 5 Compelling Reasons to Prioritise AMLeaders in Your Professional Journey https://cbomo.com/unlock-success-5-compelling-reasons-to-prioritise-amleaders-in-your-professional-journey/ https://cbomo.com/unlock-success-5-compelling-reasons-to-prioritise-amleaders-in-your-professional-journey/#respond Fri, 15 Mar 2024 00:45:09 +0000 https://cbomo.com/unlock-success-5-compelling-reasons-to-prioritise-amleaders-in-your-professional-journey/ [ad_1]

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Man’s weight loss journey, positive outlook gets him props from Arnold Schwarzenegger – Fox News https://cbomo.com/mans-weight-loss-journey-positive-outlook-gets-him-props-from-arnold-schwarzenegger-fox-news/ https://cbomo.com/mans-weight-loss-journey-positive-outlook-gets-him-props-from-arnold-schwarzenegger-fox-news/#respond Thu, 13 Apr 2023 15:03:08 +0000 https://cbomo.com/mans-weight-loss-journey-positive-outlook-gets-him-props-from-arnold-schwarzenegger-fox-news/ [ad_1]

Man’s weight loss journey, positive outlook gets him props from Arnold Schwarzenegger  Fox News

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