\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '
' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '
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The UK government is currently reviewing a bill that would see a number of important changes to digital marketing put in place. The regulations proposed in the bill cover everything from influencer culture to tech giants’ practices. It also outlines that the base country of the organisation doesn’t matter and all will be upheld to this standard. This is all in an attempt to create a fairer digital market for the consumer and smaller tech businesses.
As the government bill itself puts it: “A Bill to provide for the regulation of competition in digital markets; to amend the Competition Act 1998 and the Enterprise Act 2002 and to make other provision about competition law; to make provision relating to the protection of consumer rights and to confer further such rights; and for connected purposes.”
In the making since 2021, as of writing the Bill is going through its 2nd reading in the House of Commons and still has to pass through the House of Lords.
If this Bill were to go through, however, the industry is likely to see a shakeup akin to the GDPR of 2016. Every website and brand will be affected in some way, with so many regulations introduced in the Bill.
So, what are these regulations? And how do they affect the different aspects of digital marketing? Take a look at our guide to the UK’s Digital Markets, Competition and Consumers Bill.
What will affect affiliates? Reviews
The big issue for affiliates and influencers is the concept of reviews. According to the BBC, the bill “bans people receiving money or free goods for writing glowing reviews.”
As much as we would like to think all our favourite influencers are being honest about how much they love the products they are peddling, that is rarely the case. Who really gasps when they open a makeup product?
However, this point is very vague. Affiliate bloggers will have to wait until the Bill passes through the House of Commons before getting details of how they are to avoid getting fined for a dishonest review and how the UK government intends to determine what is an honest or dishonest review.
What will affect small tech? Market dominance
It’s no secret that there are basically the big five tech companies (Google, Amazon, Apple, Meta and Microsoft) that make up the sun of the tech industry, and the rest simply orbit around them trying to survive. It doesn’t make for a very fair playing field, which has repercussions for other tech companies and the consumer. Therefore, this Bill aims to level the digital markets playing field at least a little with various regulations.
The statement from the Department for Business and Trade says: “[The Bill] also establish new, faster tools to address the unique barriers to competition in digital markets, allowing the Competition and Markets Authority (CMA) to proactively drive more dynamic markets and prevent harmful practices such as making it difficult to switch between operating systems.”
What will affect tech giants? App stores
One particular way the Bill aims to level things is with the sharing of App stores. Apple’s app store, for example, is notoriously limited. You have to pay a steep price to be featured on there, eating into any profits an app startup might have, and be under the strict review of Apple’s standards. More often than not this means rejecting apps that might offer a more affordable alternative to big names like Adobe, for example.
Sticking with Apple as the example, the iPhone company might be forced to allow iPhone and iPad users to download apps from other sources, like Google Play or Android, forcing search engines to share data.
What will affect the consumer? “Forgetting” subscriptions
Chapter 2 of Part 4 says: “This chapter imposes duties on traders in relation to subscription contracts, provides rights for consumers if those duties are breached and provide rights for consumers to cancel subscription contracts during cooling off periods.”
Namely, number 250 of the Bill addresses reminder notices, where customers are to be contacted when their free trial is up so that they have ample time to cancel their subscription before the first payment is taken, or “at least 3 working days before the last cancellation date” but “not more than 5 working days before the last cancellation date” if they wish.
The statement from the Department for Business and Trade says: “The Bill will also support consumers through new and improved rights to deal with bad business practices such as subscription traps. This includes better information up front as well as easier exiting and earlier cancellation rights.”
Businesses are not likely to like that, since it could put a dent in profits due to the sheer forgetfulness of consumers.
If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
Or, for the very best advice from industry peers, register to join us for our ELEVATE Summit in July. Elevate aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe and it’s all available to stream from our website.
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Do what you love and feel your best with Inspire 3. This little health hack on your wrist helps you stay on top of your stress, fitness and sleep—all you have to do is wear it. Track Health Metrics like skin temperature & blood oxygen, plus get daily scores that show how ready you are to work out or how well you’re managing stress. Fitbit is part of the Google family. 1) Requires a Fitbit Premium membership. Premium content recommendations are not available in all locales and may be in English only. 2) Irregular rhythm notifications are only available in select countries and with select Fitbit products; not intended for use by people under 22 years old or with other known arrhythmias. See fitbit.com/irregularrhythm for additional details. 3) Not available in all markets. The SpO2 feature is not intended to diagnose or treat any medical condition or for any other medical purpose. It is intended to help you manage your well-being and keep track of your information. 4) When phone is nearby. 5) Varies with use and other factors. 6) 6 months of Premium for New Premium users only. Must activate with device. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. Requires use of Fitbit app with compatible iPhone or Android devices. A Google account will be required.
Product Dimensions : 0.71 x 0.43 x 1.54 inches; 3.88 Ounces
Item model number : B0B5F9SZW7
Batteries : 1 Lithium Ion batteries required. (included)
Date First Available : September 23, 2022
Manufacturer : Fitbit Inc
ASIN : B0B5F9SZW7
Country of Origin : China
Move more: Daily Readiness Score(1), Active Zone Minutes, all-day activity tracking and 24/7 heart rate, 20+ exercise modes, automatic exercise tracking and reminders to move
Stress less: always-on wellness tracking, daily Stress Management Score, mindfulness sessions, relax breathing sessions, irregular heart rhythm notifications(2), SpO2(3), menstrual health tracking, resting heart rate and high/low heart rate notifications
Sleep better: automatic sleep tracking, personalized Sleep Profile(1), daily detailed Sleep Score, smart wake vibrating alarm, sleep mode
Comfortably connected day and night: calls, texts & smartphone app notifications(4), color touchscreen with customizable clock faces, super lightweight and water resistant to 50 meters, up to 10 day battery life(5)
Includes a 6-month Premium membership complete with personalized insights, advanced analytics, guided programs and more (New & returning Premium users only. Must activate trial within 60-days of device activation. Content and features may change)
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Fitbit Charge 5 + Premium connects the dots between your activity, sleep and stress so you can make the best decisions for your body, mind and health. It all starts with your 6-month Premium membership and Daily Readiness, a score based on activity, sleep and heart rate variability (HRV) that helps you optimize your workout routine. And you’ll always have motivation to reach new goals with hundreds of guided workouts, a gallery of refreshing mindfulness sessions plus the fitness features you know and love like Active Zone Minutes and built-in GPS. Fitbit is part of the Google family. Requires use of Fitbit app with compatible iPhone or Android devices. A Google account will be required.
Is Discontinued By Manufacturer : No
Product Dimensions : 1.45 x 0.9 x 0.44 inches; 1.02 Ounces
Item model number : 810038855875
Batteries : 1 Lithium Ion batteries required. (included)
Date First Available : August 26, 2021
Manufacturer : Fitbit Inc
ASIN : B09BXDZ9BD
Get a daily Stress Management Score showing your body’s response to stress and take steps to improve your levels with an on-wrist EDA sensor mindfulness session. Band Size:Sm: Fits wrist 5.1″- 6.7″ . Lrg: Fits wrist 6.7″ – 8.3″ in circumference
Track your heart health with high & low heart rate notifications and a compatible ECG app (The Fitbit ECG app is available in select countries. Not intended for use by people under 22 years old.)
With the Health Metrics dashboard, track SpO2, heart rate variability, skin temperature variation and more (Not intended to diagnose or treat any medical condition and should not be relied on for any medical purposes.)
See your real-time pace & distance without your phone using built-in GPS during outdoor activity, then see a map of your workout route in the Fitbit app
Your stats come to life on a new color touchscreen that’s two times brighter than Charge 4 in daylight, all with up to 7-day battery (varies with use and other factors)
Track calorie burn and optimize workouts with 24/7 heart rate tracking and Active Zone Minutes, which guide you toward your desired intensity level
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